Performance Creative Designer | LATAM Only | 81171

📍 Job Overview

Job Title: Performance Creative Designer | LATAM Only | 81171

Company: Remote Talent LATAM (Client: U.S. Digital Agency)

Location: El Salvador (Remote, LATAM Only)

Job Type: FULL_TIME

Category: Performance Marketing Creative Operations

Date Posted: 2026-08-06

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Design and execute high-impact digital ad creative for paid media campaigns across key platforms like Meta, Instagram, TikTok, YouTube, and Google Ads.

• Collaborate closely with media buyers and strategists to leverage performance data for continuous creative testing and optimization.

• Develop compelling static and short-form video assets that drive measurable business results, focusing on engagement, conversions, and return on ad spend (ROAS).

• Ensure creative outputs align with both direct-response performance goals and client brand identity, creating seamless post-click experiences.

📝 Enhancement Note: This role is framed as a "Performance Creative Designer," emphasizing a data-driven approach to creative development. The focus is on generating assets that directly contribute to measurable marketing outcomes, rather than purely aesthetic design. The "LATAM Only" and "Independent Contractor" aspects are critical for candidate eligibility and tax/employment considerations.

📈 Primary Responsibilities

• Performance Ad Creative Development: Design and produce high-performing static and video advertisements tailored for paid media campaigns on Meta, Instagram, TikTok, YouTube, Google Ads, and other digital channels.

• Creative Concept & Execution: Develop innovative creative concepts that effectively capture audience attention, clearly communicate core messaging, and drive desired actions such as engagement and conversions.

• Platform Compliance & Best Practices: Ensure all creative assets adhere strictly to platform-specific best practices, correct formats, dimensions, and technical requirements for optimal delivery and performance.

• A/B Testing & Iteration: Generate multiple creative variations (headlines, hooks, visuals, calls-to-action, messaging) to support ongoing A/B and multivariate testing initiatives.

• Performance Data Analysis & Application: Collaborate with paid media teams to analyze key performance metrics (CTR, ROAS, CPA, CVR, engagement) and translate these insights into actionable improvements for future creative iterations.

• Motion Design & Video Editing: Create engaging short-form video ads using motion graphics, animations, captions, transitions, and dynamic visual storytelling techniques, optimized for sound-off social media consumption.

• UGC-Style & Trend Integration: Develop User-Generated Content (UGC)-style creative and motion assets that align with current platform trends and enhance authenticity.

• Brand Consistency & Conversion Focus: Balance direct-response performance marketing objectives with each client's unique brand identity and visual guidelines, ensuring cohesive branding.

• Landing Page & Conversion Asset Design: Design landing pages and other conversion-focused digital assets that provide a seamless and persuasive post-click user experience.

• Cross-Functional Collaboration: Partner effectively with media buyers, strategists, account managers, and fellow creative team members throughout the entire campaign development lifecycle.

• Internal Stakeholder Management: Present creative concepts internally to stakeholders and incorporate feedback into design iterations to refine creative direction.

• Industry Trend Monitoring: Stay informed on emerging creative trends, platform updates, competitor advertising strategies, and evolving paid media best practices to maintain a competitive edge.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative excellence and performance metrics. The emphasis on "multiple creative variations," "A/B testing," and "iterating based on performance data" signifies a need for a designer comfortable with a data-driven, iterative process common in performance marketing.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred. Experience:

• 3–7 years of dedicated experience in a Graphic Designer, Performance Creative Designer, Digital Designer, Motion Designer, or a similar creative role.

• Previous experience working within a marketing, advertising, or digital agency environment is highly preferred, demonstrating an understanding of client-facing work and fast-paced project cycles. Required Skills:

• Portfolio: A strong portfolio is mandatory, showcasing a track record of successful paid social creatives, digital advertising campaigns, and short-form video content.

• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, and After Effects for creating and manipulating visual assets and motion graphics.

• Figma: Experience with Figma for designing landing pages, digital assets, and potentially prototyping user interfaces.

• Video Editing & Motion Design: Demonstrated skills in editing performance-focused video content and creating engaging motion graphics.

• Paid Media Platform Understanding: Familiarity with the creative requirements and best practices for platforms such as Meta (Facebook/Instagram), TikTok, YouTube, and Google Ads.

• Performance Marketing Concepts: Understanding of core performance marketing principles, including A/B testing methodologies, creative optimization strategies, and key performance indicators (KPIs).

• Cross-Functional Collaboration: Proven ability to work effectively within cross-functional teams, including media buyers, strategists, and account managers.

• Project Management: Excellent organization, time management, and multitasking skills to manage multiple projects simultaneously in a deadline-driven environment.

• English Communication: Strong written and verbal English communication skills are essential for collaborating with U.S.-based teams and clients.

Preferred Skills:

• UGC-Style Content Creation: Experience specifically creating authentic, user-generated content (UGC)-style advertising.

• DTC/eCommerce Experience: Prior work with Direct-to-Consumer (DTC) or eCommerce brands, understanding their unique marketing challenges and creative needs.

• Creative Research Tools: Familiarity with tools like the Meta Ads Library for competitive creative research and inspiration.

• Presentation Design: Experience designing professional presentations and client-facing pitch decks.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing paid social creatives" and specific tool proficiencies like Adobe Creative Suite and Figma points towards a role where practical, demonstrable skills are paramount. The "3-7 years" experience range, combined with the preferred agency background, suggests a mid-level to senior designer role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Creative Showcase: The portfolio must prominently feature examples of paid social media creatives (static and video) and digital ad campaigns that demonstrate measurable success and performance impact.

• Process Optimization Case Studies: Include case studies detailing how creative variations were developed for A/B testing, the performance data analyzed (e.g., CTR, ROAS), and how insights led to optimization and improved results.

• System & Tool Proficiency Examples: Showcase work created using key design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Figma, highlighting efficient workflows and problem-solving.

• Brand & Conversion Integration: Demonstrate the ability to balance client brand identity with direct-response objectives, showcasing examples of cohesive campaign creative and conversion-focused landing page designs.

Process Documentation:

• Creative Development Workflow: Candidates should be prepared to discuss their typical creative development process from brief to final asset, including ideation, design, iteration, and final delivery.

• Testing & Optimization Methodology: Be ready to articulate your approach to creative testing, including how you segment variations, what metrics you prioritize, and how you translate performance data into actionable creative adjustments.

• Collaboration & Feedback Integration: Describe your process for collaborating with media buyers and strategists, and how you incorporate feedback to refine creative assets effectively.

📝 Enhancement Note: For a performance-focused creative role, the portfolio is crucial. It needs to go beyond just visual appeal to demonstrate an understanding of marketing objectives, data analysis, and iterative design based on performance metrics. Candidates should be prepared to walk through their creative process and the results achieved.

💵 Compensation & Benefits

Salary Range:

• Starting at $3,000 USD per month. The salary is negotiable based on experience and qualifications.

• This is an Independent Contractor position. Benefits:

• Unlimited PTO: Flexible time-off policy, allowing for work-life balance and personal needs.

• Local Holidays Recognized: Time off for public holidays observed in the candidate's country of residence within LATAM.

• Work-from-Home Equipment Stipend: Financial assistance to help set up an optimal home office environment.

• Opportunity: Work with a highly collaborative and innovative U.S.-based digital agency, gaining exposure to diverse clients and cutting-edge digital marketing strategies.

Working Hours:

• Full-time position, estimated at 40 hours per week.

• The role is 100% remote within Latin America, offering flexibility in daily scheduling as long as core collaboration hours with U.S. teams can be met.

📝 Enhancement Note: The salary is provided as a starting point, with a clear indication of negotiation based on experience. The "Independent Contractor" status is significant and impacts how employment is structured. Benefits like Unlimited PTO and a WFH stipend are attractive for remote roles. The salary is estimated to be in the mid-to-upper range for a designer with 3-7 years of experience in many LATAM countries, reflecting the specialized nature of performance creative.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Advertising (Client is a U.S.-based boutique digital agency).

Company Size: The client agency is described as "boutique," suggesting a smaller, focused team, likely enabling closer collaboration and direct impact. Remote Talent LATAM facilitates hiring for multiple U.S. companies.

Founded: The client agency's founding date is not specified, but its focus on "digital experiences," "strategy, creativity, technology, and data," and "innovative digital products and marketing solutions" indicates a modern, forward-thinking organization.

Team Structure:

• Creative Team: The Performance Creative Designer will likely be part of a creative department that includes other designers, copywriters, and potentially video specialists.

• Cross-Functional Collaboration: Close partnership with media buyers, strategists, and analysts is a core requirement, indicating a highly integrated team approach where creative and performance marketing functions work hand-in-hand.

• Reporting: While not explicitly stated, the designer will likely report to a Creative Director or a Lead Designer within the agency, and collaborate daily with performance marketing team leads.

Methodology:

• Data-Driven Creativity: The agency emphasizes combining creativity with data to achieve "measurable business results." This means design decisions are informed by performance metrics and A/B testing outcomes.

• Experimentation & Learning: The team thrives on "experimentation, continuous learning, and measurable business results," suggesting a culture that encourages trying new approaches and adapting based on what works.

• Agile & Fast-Paced: The environment is described as "collaborative, fast-paced," typical of successful digital agencies focused on delivering results for ambitious brands.

Company Website: [Client agency website is not directly provided, but Remote Talent LATAM's is implied as remotetalentlatam.com]

📝 Enhancement Note: The client is a specialized digital agency, not Remote Talent LATAM itself. The culture described for the client agency is one of high performance, data-driven decision-making, and continuous improvement, which is ideal for a performance creative role.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level to Senior Designer. The 3-7 years of experience requirement and the focus on independent execution and strategic input place this role beyond entry-level. It requires a designer who can not only execute but also contribute to strategy through creative insights derived from performance data.

Reporting Structure: The designer will likely report to a Creative Lead or Director within the U.S. agency. They will work closely with Media Buyers and Performance Strategists, forming a core GTM (Go-To-Market) operations team focused on creative execution and optimization.

Operations Impact: This role has a direct and significant impact on the client's marketing success. High-performing creative is a critical driver of campaign effectiveness, influencing key metrics such as Click-Through Rates (CTR), Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and ultimately, revenue generated from digital advertising efforts. The designer's ability to translate data into compelling visuals directly affects campaign ROI.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for specific platforms (Meta, TikTok, etc.) and mastering conversion-focused design principles, becoming a go-to expert in performance creative strategy.

• Strategic Creative Input: Progress from executing based on briefs to proactively contributing creative strategy based on performance analysis and market trends, potentially leading creative ideation for campaigns.

• Leadership & Mentorship: As experience grows, opportunities may arise to mentor junior designers, lead creative projects, or even specialize in areas like motion graphics leadership or landing page optimization strategy.

• Client Exposure & Relationship Building: Develop strong relationships with U.S. clients, understanding their business objectives deeply and becoming a trusted creative partner.

📝 Enhancement Note: The growth path for a Performance Creative Designer often involves becoming a specialist in data-driven creative, moving into strategic creative roles, or even transitioning into performance marketing management roles where creative strategy is a key component.

🌐 Work Environment

Office Type: 100% Remote. This role is fully remote and requires candidates to be located within Latin American countries.

Office Location(s): El Salvador is listed as a primary location, but the role is open to candidates across LATAM, including but not limited to: Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela.

Workspace Context:

• Independent Contractor Setup: The role is an Independent Contractor position, meaning the candidate is responsible for their own work environment, equipment, and tax obligations.

• Collaborative Digital Space: While remote, the work environment is highly collaborative, relying heavily on digital communication tools (e.g., Slack, Zoom, project management software) for interaction with U.S.-based teams.

• Tools & Technology: Access to required design software (Adobe Creative Suite, Figma) and reliable internet connectivity is essential for success in this role. A work-from-home equipment stipend is provided.

Work Schedule:

• Full-time, approximately 40 hours per week.

• While remote, candidates should be mindful of time zone differences with U.S. teams to facilitate real-time collaboration and meetings. Flexibility is offered, but responsiveness during core business hours for the client agency is likely expected.

📝 Enhancement Note: The "LATAM Only" and "Independent Contractor" aspects are crucial. Candidates must be legally able to work as contractors in their respective LATAM countries and understand the implications of this employment type.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio by Remote Talent LATAM or the client's HR. Applications not meeting basic criteria (LATAM residency, English resume, portfolio) will be filtered out.

• Portfolio Review & Creative Challenge: A key stage will be a detailed review of the candidate's portfolio. This may be followed by a creative challenge or a request to present specific case studies from their portfolio that demonstrate their performance creative skills.

• Skills Assessment & Technical Interview: Candidates will likely be assessed on their proficiency in Adobe Creative Suite, After Effects, and Figma, potentially through practical exercises or scenario-based questions. Understanding of performance marketing metrics will also be evaluated.

• Cultural Fit & Collaboration Interview: An interview with the client agency's hiring manager or team lead to assess communication skills, collaboration style, ability to work in a fast-paced environment, and alignment with the agency's culture of experimentation and data-driven results.

• Final Interview/Offer: A final discussion to confirm details, salary, and extend an offer.

Portfolio Review Tips:

• Highlight Performance Wins: Curate your portfolio to prominently feature examples of paid social creatives and digital ads that delivered strong performance metrics. Quantify results whenever possible (e.g., "Increased CTR by X%", "Achieved ROAS of Y:1").

• Showcase Process & Iteration: For key projects, include a brief overview of your creative process, particularly how you used data and A/B testing to iterate and improve creative performance. Visual examples of different variations are beneficial.

• Demonstrate Tool Proficiency: Ensure your work clearly reflects your mastery of Adobe Creative Suite and Figma. Include examples of motion graphics and video editing if applicable.

• Tailor to the Role: Emphasize work relevant to Meta, TikTok, YouTube, and Google Ads. Highlight any experience with UGC-style content or DTC/eCommerce brands.

• Conciseness & Clarity: Present your best work concisely. Be prepared to walk through your portfolio and explain your design choices and their impact.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly analyze the brief, target audience, and campaign objectives.

• Focus on Performance: Approach any challenge with a performance marketing mindset. Think about what creative elements will drive engagement and conversions for the specified platform and audience.

• Showcase Iterative Thinking: Be ready to present multiple creative concepts or variations, explaining the rationale behind each and how they could be tested.

• Data Integration: If possible, incorporate hypothetical data or metrics into your rationale to demonstrate an understanding of performance analysis.

📝 Enhancement Note: The interview process heavily emphasizes practical skills and a data-driven approach. A strong portfolio that tells a story of creative impact through performance metrics is essential.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop (image manipulation, static ad creation), Illustrator (vector graphics, ad elements), and After Effects (motion graphics, video editing, animation).

• Figma: Essential for designing landing pages, digital assets, and potentially prototyping interactive elements. Its collaborative features may also be utilized.

Analytics & Reporting Tools (Familiarity Needed):

• Meta Ads Manager / Business Suite: Understanding of creative best practices and performance metrics within the Meta ecosystem.

• Google Ads Platform: Familiarity with creative specifications and performance reporting for Google Ads.

• TikTok Ads Manager: Knowledge of creative requirements and optimization for TikTok campaigns.

• YouTube Ads Platform: Understanding of video ad formats and performance tracking.

• Analytics Platforms (e.g., Google Analytics, agency-specific dashboards): Ability to interpret campaign performance data shared by media buyers.

CRM & Automation (Indirect Exposure):

• While not direct users, understanding how creative assets integrate into broader CRM and marketing automation workflows (e.g., driving traffic to lead capture pages) is beneficial. Collaboration & Project Management Tools:

• Slack/Microsoft Teams: For real-time communication with the U.S. agency team.

• Zoom/Google Meet: For video conferencing, presentations, and team meetings.

• Project Management Software (e.g., Asana, Trello, Monday.com): Familiarity with how creative tasks are managed and tracked within an agency setting.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Familiarity with the creative aspects of major ad platforms (Meta, TikTok, Google, YouTube) is critical for understanding performance metrics and best practices.

👥 Team Culture & Values

Operations Values (Client Agency):

• Performance-Driven: A strong emphasis on achieving measurable business results and ROI through all marketing efforts, including creative.

• Data-Informed Creativity: Valuing data analysis and performance metrics as key inputs for creative strategy and optimization.

• Collaboration & Teamwork: Fostering a cooperative environment where cross-functional teams work together seamlessly to achieve common goals.

• Experimentation & Innovation: Encouraging a culture of trying new approaches, testing hypotheses, and continuously learning from outcomes.

• Client Focus: Dedication to understanding and solving client business challenges through effective digital strategies and creative solutions.

Collaboration Style:

• Integrated Teams: Creative designers work very closely with media buyers and strategists, functioning as integrated units rather than siloed departments.

• Feedback-Rich Environment: Open to constructive feedback from all team members, with a focus on improving creative outcomes based on performance data and strategic direction.

• Agile Communication: Utilizing digital tools for frequent, efficient communication to keep projects moving in a fast-paced agency setting.

• Knowledge Sharing: Encouraging team members to share insights on new trends, platform updates, and successful creative strategies to elevate the entire team's capabilities.

📝 Enhancement Note: The culture is geared towards high-achieving, data-savvy professionals who can collaborate effectively in a remote, U.S.-centric agency environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually compelling and engaging creative that also meets strict performance marketing objectives and conversion goals.

• Rapid Iteration & Testing: Constantly generating new creative variations to support ongoing A/B tests and adapting quickly based on performance data can be demanding.

• Platform Nuances & Algorithm Changes: Keeping up with the ever-changing creative best practices, formats, and algorithm updates across multiple digital platforms requires continuous learning.

• Remote Collaboration Across Time Zones: Effectively collaborating and communicating with a U.S.-based team from a LATAM location, managing potential time zone differences and ensuring seamless workflow.

• Maintaining Brand Consistency: Ensuring that direct-response creative aligns with diverse client brand identities without compromising performance.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gain unparalleled experience in how creative directly impacts key performance metrics and contributes to client ROI.

• Mastery of Digital Ad Platforms: Develop expert-level understanding of creative best practices and optimization strategies for leading platforms like Meta, TikTok, and Google Ads.

• Advanced Motion Graphics & Video: Enhance skills in short-form video editing and motion design specifically for performance-driven advertising.

• Cross-Functional Skill Development: Learn from media buyers and strategists about campaign planning, audience targeting, and data analysis, broadening your marketing acumen.

• Exposure to Diverse Brands: Work with a variety of ambitious brands, gaining exposure to different industries and marketing challenges.

📝 Enhancement Note: The challenges are inherent to performance marketing creative roles, requiring adaptability and a strong analytical mindset. The growth opportunities are significant for those seeking to specialize in data-driven creative and performance marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative for a new paid social campaign. How do you incorporate performance data into your initial concepts?"

  • Preparation: Be ready to walk through your end-to-end creative process, emphasizing how you gather requirements, brainstorm ideas, and use initial research or performance insights to guide your design.

• "How do you approach A/B testing creative variations? What metrics do you prioritize, and how do you use those metrics to inform your next design iteration?"

  • Preparation: Explain your methodology for creating variations (e.g., testing headlines, visuals, CTAs). Detail how you interpret metrics like CTR, CPA, and ROAS, and provide an example of how performance data led you to change a creative element.

• "Imagine a campaign is underperforming due to creative. What steps would you take to diagnose the issue and propose solutions?"

  • Preparation: Discuss your diagnostic process, including reviewing ad creative performance reports, competitor analysis, and identifying potential creative weaknesses. Outline how you would propose specific creative changes or new concepts to address the underperformance.

Company & Culture Questions:

• "What interests you about working for a U.S. digital agency focused on performance marketing, and specifically this role?"

  • Preparation: Research the client agency's work (if possible) and the general landscape of performance marketing agencies. Connect your skills and career goals to their mission and the demands of this role.

• "How do you ensure your creative work aligns with a client's brand identity while also driving direct-response results?"

  • Preparation: Provide examples of how you've managed this balance. Discuss your understanding of brand guidelines and how to adapt them for performance contexts.

• "Describe your experience working in a remote, cross-functional team environment. How do you ensure effective communication and collaboration?"

  • Preparation: Highlight your experience with digital collaboration tools and your proactive communication strategies.

Portfolio Presentation Strategy:

• Highlight Performance-Driven Projects: Select 3-5 projects that best showcase your ability to create high-performing digital ads and videos. For each, clearly state the client/campaign objective, your role, the creative solution, and the quantifiable results achieved.

• Tell a Story with Data: For each project, explain the "why" behind your design choices, referencing performance data, A/B tests, or audience insights. Show examples of different creative variations if possible.

• Demonstrate Tool Proficiency: Be prepared to briefly discuss your workflow and how you used specific tools (Adobe, Figma) to achieve the results.

• Concise & Engaging Delivery: Practice presenting your portfolio concisely, focusing on impact and key takeaways. Be ready for questions about your process, challenges, and how you would approach future projects.

📝 Enhancement Note: The interview process emphasizes practical application of skills, understanding of performance marketing principles, and the ability to articulate design choices backed by data. Your portfolio is your primary tool for demonstrating this.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link. Ensure all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest paid social creative work, digital ad campaigns, and short-form video content. Prioritize examples that demonstrate measurable results (e.g., improved CTR, ROAS). Be prepared to discuss your process and the data that informed your creative decisions.

• Resume Optimization: Ensure your resume is in English and clearly highlights your 3-7 years of relevant experience, proficiency in Adobe Creative Suite and Figma, and any agency or performance marketing background. Use keywords from the job description, such as "Performance Creative Designer," "Meta Ads," "TikTok Ads," "A/B testing," and "ROAS."

• Interview Preparation: Practice articulating your creative process, your understanding of performance marketing, and how you collaborate with teams. Prepare specific examples from your portfolio that showcase your ability to drive results. Be ready to discuss your approach to creative testing and optimization.

• Company Research: While the client agency isn't directly named, research Remote Talent LATAM and understand their mission of connecting LATAM talent with U.S. companies. Familiarize yourself with the general landscape of U.S. digital agencies that focus on performance marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.