Performance & Creative Designer

📍 Job Overview

Job Title: Performance & Creative Designer

Company: Releaf

Location: United Kingdom

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: August 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Execute high-impact, animated ad creative designed to drive conversions across paid social platforms, directly contributing to lead generation and customer acquisition goals.

• Collaborate with performance marketing and social media teams to translate data-driven insights into compelling visual narratives that stop the scroll and earn clicks.

• Ensure seamless message match and creative consistency from paid advertisements to landing pages, optimizing the user journey for maximum conversion rate.

• Rapidly iterate on creative assets based on real-time performance feedback, demonstrating a commitment to continuous improvement and data-informed decision-making.

• Maintain a deep understanding of evolving platform formats and current best practices in paid social advertising to ensure creative effectiveness and competitive edge.

📝 Enhancement Note: This role is positioned within a performance marketing function, emphasizing the direct impact of creative execution on business metrics like clicks, conversions, and revenue. The "Creative Operations" aspect is evident in the need for high-volume output and rapid iteration, typical of performance-driven marketing environments.

📈 Primary Responsibilities

• Produce high-converting animated ad creative optimized for performance across key paid social platforms (e.g., Meta, TikTok, LinkedIn).

• Collaborate with the Social Lead on User-Generated Content (UGC) creative direction, ensuring briefs result in authentic, high-performing content.

• Partner with the CRO Designer to brief and align on landing page creative, guaranteeing message match and a cohesive user experience from ad to conversion point.

• Implement a rapid iteration cycle for creative assets, incorporating performance feedback from the Paid Media Specialist and Head of Performance Marketing.

• Proactively stay current on emerging platform ad formats, algorithm changes, and creative trends that are demonstrably effective in paid social campaigns.

• Develop and maintain a library of performant creative templates and assets to streamline future campaign execution and testing.

• Contribute to A/B testing strategies for creative elements, providing hypotheses based on performance data and design best practices.

• Analyze creative performance metrics to identify patterns, insights, and opportunities for optimization in future campaign designs.

📝 Enhancement Note: The emphasis on "high-volume" and "rapid iteration" suggests a fast-paced environment where efficiency and speed in creative production are as critical as aesthetic quality. The responsibility to "stay current on platform formats" highlights the dynamic nature of paid social advertising and the need for continuous learning.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, marketing psychology, and digital advertising principles is expected. Formal education in Graphic Design, Digital Media, or a related field is beneficial but not strictly required if equivalent experience and a strong portfolio are present.

Experience: 2-5 years of demonstrable experience in a creative design role, with a significant focus on performance marketing and paid social advertising. Experience within a fast-paced agency or in-house marketing team is highly desirable.

Required Skills:

• Portfolio of Performance-Driven Creative: A robust portfolio showcasing static and animated paid social creatives that have demonstrably performed well (i.e., achieved specific KPIs like CTR, CVR, CPA), not just visually appealing concepts.

• Animation Proficiency: Proven capability in creating engaging animations suitable for paid social formats, utilizing tools like Adobe After Effects or equivalent.

• Design Software Mastery: High proficiency in industry-standard design software, specifically Figma (for collaborative workflows and prototyping) and the Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Performance Marketing Acumen: A strong instinct for what makes advertising creative effective, understanding hooks, calls-to-action, and psychological triggers that drive engagement and conversion.

• Data-Informed Decision Making: Ability to analyze performance data (e.g., CTR, conversion rates, audience engagement metrics) and translate these insights into actionable creative adjustments and future design strategies.

• High Output & Iteration: Demonstrated ability to produce a high volume of creative assets efficiently while maintaining quality and a willingness to iterate quickly based on feedback and data.

• Cross-Functional Collaboration: Excellent communication and collaboration skills to work effectively with performance marketing managers, social media specialists, and CRO designers.

Preferred Skills:

• Experience with User-Generated Content (UGC) creative direction and production.

• Familiarity with Conversion Rate Optimization (CRO) principles and best practices for landing page design.

• Understanding of A/B testing methodologies for creative elements.

• Experience working within the healthcare or regulated industries (e.g., medical cannabis, pharmaceuticals).

• Knowledge of specific paid social ad platforms beyond Meta (e.g., TikTok Ads Manager, LinkedIn Campaign Manager).

📝 Enhancement Note: The "scientific approach to analysis of performance data" requirement elevates this beyond a purely creative role, demanding a data-literate designer who can quantify the impact of their work and use metrics to guide creative strategy. The emphasis on "high output" and "iterate quickly" points to a role that values speed and agility in creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Case Studies: Showcase 3-5 distinct projects that highlight your ability to create paid social creative that achieved specific performance objectives. For each case study, clearly articulate the brief, your creative approach, the tools used, and the measurable results (e.g., increased CTR by X%, reduced CPA by Y%, improved conversion rate by Z%).

• Animation Examples: Include a dedicated section or clear examples within case studies demonstrating your animation capabilities across various paid social formats (e.g., short-form video ads, animated GIFs, dynamic ads).

• Figma & Adobe Integration: Provide examples that demonstrate your proficiency in Figma for collaborative design workflows and Adobe Creative Suite for advanced asset creation and animation.

• Message Match Examples: If possible, include examples where you've designed ad creative and corresponding landing page elements that show clear message match and consistent branding.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical workflow for taking a creative brief from conception to final asset delivery, including how you incorporate feedback and performance data at each stage.

• Iteration Methodology: Articulate your process for iterating on creative based on performance data. How do you identify what to change and how do you test those changes?

• Tool Utilization: Be ready to explain how you leverage Figma, Adobe Creative Suite, and animation tools to enhance efficiency and creative output in a performance-driven environment.

📝 Enhancement Note: The emphasis on "performance" in the portfolio requirements is crucial. Candidates must demonstrate not just design skill but also the ability to translate that skill into tangible business outcomes. This means quantifying results and showing a clear understanding of how creative impacts key marketing metrics.

💵 Compensation & Benefits

Salary Range: Based on the provided experience level (2-5 years), fully remote status within the United Kingdom, and the specialized nature of performance creative design, the estimated annual salary range for this role is £35,000 - £50,000. This estimate is derived from industry benchmarks for mid-level creative designers specializing in paid social and performance marketing in the UK, taking into account the company's stated mission and B Corp status, which may influence compensation.

Benefits:

• Certified B Corp Benefits: As a certified B Corp, Releaf is committed to employee well-being and social impact. Benefits likely include competitive paid time off, health and wellness programs, and opportunities to contribute to the company's mission.

• Remote Work Flexibility: Fully remote position allowing for work-life balance and the ability to work from anywhere within the United Kingdom.

• Professional Development: Opportunities for continuous learning, skill enhancement, and staying current with the latest trends in performance marketing and creative design through workshops, courses, and industry events.

• Pension Scheme: Standard UK pension contributions to support long-term financial planning.

• Employee Assistance Program (EAP): Access to confidential support services for personal and professional challenges.

• Company Mission Alignment: Opportunity to contribute to a meaningful mission of making specialist medical care more accessible and human.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. While the role is remote, flexibility may be offered to accommodate different working styles, provided that output and collaboration with team members in UK time zones (Europe/London) are maintained.

📝 Enhancement Note: Salary is estimated based on a 2-5 year experience level for a Performance & Creative Designer in the UK, considering the remote nature and the niche industry. Benefits are inferred from typical offerings for a certified B Corp and a fully remote UK-based company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Medical Cannabis. Releaf operates at the intersection of healthcare and technology, focusing on patient access to medical cannabis. As a certified B Corp, the company prioritizes social and environmental performance alongside profit, indicating a strong ethical framework and commitment to its mission.

Company Size: Over 170 staff. This indicates a mid-sized organization that is past the startup phase and has established processes, but still retains a degree of agility and a close-knit feel. For operations professionals, this size typically means opportunities for impact without being lost in a large bureaucracy.

Founded: Releaf is a growing organization with a mission to "rethink healthcare." Its B Corp certification highlights a commitment to sustainability, ethical practices, and stakeholder well-being.

Team Structure:

• Reporting: The Performance & Creative Designer reports to the Head of Performance Marketing.

• Collaboration: Works closely with a Paid Media Specialist and a Social Lead. Also collaborates with a CRO Designer. This indicates a highly collaborative, cross-functional marketing team structure focused on driving measurable results.

• Specialization: The marketing team appears to be specialized, with distinct roles for performance, social, and creative execution, all working towards common GTM objectives.

Methodology:

• Data-Driven Creative: The core methodology revolves around using performance data to inform and iterate on creative assets, prioritizing effectiveness and conversion over purely aesthetic appeal.

• Agile Execution: The emphasis on "high output" and "rapid iteration" suggests an agile approach to creative production, allowing for quick adaptation to market feedback and campaign performance.

• Cross-Functional Alignment: Strong emphasis on message match and collaboration between different marketing functions (performance, social, CRO) to ensure a unified and effective customer journey.

Company Website: https://releaf.com

📝 Enhancement Note: The company's status as a certified B Corp and its mission to "rethink healthcare" are significant cultural indicators. Operations professionals in such environments often find a strong sense of purpose and a commitment to ethical business practices, which can influence decision-making and process design.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level (2-5 years of experience). It is an execution-focused role within the Performance Marketing function, requiring strong technical design skills combined with a performance-oriented mindset. The designer is expected to operate with a degree of autonomy on assigned tasks but within a defined strategic framework set by the Head of Performance Marketing.

Reporting Structure: The Performance & Creative Designer reports directly to the Head of Performance Marketing. This structure provides clear guidance and feedback loops for creative performance and strategic alignment. Collaboration with peers like the Paid Media Specialist and Social Lead is essential for day-to-day execution.

Operations Impact: The primary impact of this role is on the effectiveness of paid media campaigns. By creating high-converting creative assets, the designer directly influences key performance indicators such as Click-Through Rates (CTR), Conversion Rates (CVR), Cost Per Acquisition (CPA), and ultimately, patient acquisition and revenue generation for Releaf. The role is critical in translating marketing strategy into tangible, measurable business results through visual communication.

Growth Opportunities:

• Senior Performance Creative Role: Progression to a Senior Performance & Creative Designer role, taking on more complex campaigns, mentoring junior designers, and contributing more significantly to creative strategy development.

• Specialization in Paid Media Creative: Deepening expertise in specific channels (e.g., becoming a specialist in TikTok creative for performance) or evolving into a Creative Lead role for performance marketing.

• Transition to Performance Marketing Strategy: Leveraging data analysis skills and creative insights to move into broader performance marketing strategy or campaign management roles.

• CRO Design Specialization: Developing expertise in Conversion Rate Optimization, focusing on landing page design, user experience, and A/B testing to drive higher conversion rates.

• Management Track: For individuals with strong leadership potential, there may be opportunities to lead a creative team as the marketing function scales.

📝 Enhancement Note: The growth opportunities highlight a clear path for individuals who excel in this role, moving from execution to strategy, specialization, or leadership. The emphasis on data and performance provides a solid foundation for transitioning into more strategic marketing roles.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce where collaboration and communication primarily occur through digital channels. The company is headquartered in the UK, and all employees are expected to be based within the United Kingdom.

Office Location(s): While the role is remote, the company is based in the UK, and employees must reside within the United Kingdom to comply with employment regulations and time zone alignment for collaboration.

Workspace Context:

• Digital Collaboration Hub: The primary workspace is digital, relying on tools like Slack, Zoom, Figma, and project management software for communication, collaboration, and asset sharing.

• Performance-Oriented Tools: Access to and proficiency with performance marketing platforms, analytics dashboards, and creative design software is essential. The environment is geared towards data-driven decision-making and continuous optimization.

• Team Interaction: While remote, the company fosters a collaborative environment through regular virtual meetings, team check-ins, and potentially virtual social events, ensuring that remote employees feel connected and engaged.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected. While remote work offers flexibility, candidates should be prepared to align their working hours with UK business hours (GMT/BST) to facilitate effective collaboration with the UK-based team, including the Head of Performance Marketing and other colleagues.

📝 Enhancement Note: The fully remote nature necessitates strong self-discipline, excellent digital communication skills, and a proactive approach to staying connected with the team. The emphasis on UK-based work means adherence to UK employment laws and time zone coordination.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Informal Remote Meeting: A brief introductory call to assess initial fit, understand your background, and discuss the role in more detail. This is an opportunity to ask clarifying questions about the role, team, and company.

• Written Task: A practical exercise designed to evaluate your creative skills, performance mindset, and ability to follow a brief. This might involve creating a piece of ad creative based on a specific scenario or analyzing existing creative performance.

• Portfolio Review & Deeper Dive: A more in-depth discussion focusing on your portfolio. Be prepared to walk through specific case studies, explain your creative process, justify your design decisions based on performance data, and discuss how you've used tools like Figma and After Effects.

• Team/Hiring Manager Interview: A final interview with the Head of Performance Marketing (and potentially other team members) to assess cultural fit, strategic thinking, problem-solving abilities, and overall suitability for the role and team.

Portfolio Review Tips:

• Quantify Everything: For each piece in your portfolio, clearly state the objective, your role, the tools used, and the quantifiable results achieved (e.g., "Increased CTR by 25%," "Reduced CPA by 15%," "Achieved a 5% conversion rate on a new campaign").

• Show, Don't Just Tell: For animated assets, provide video links or embed playable examples. For static ads, show them in context (e.g., mocked up on a mobile device).

• Highlight Process: Be ready to explain your thought process behind each creative decision. Why did you choose this hook? Why this color palette? Why this CTA? Connect these decisions back to performance data or marketing objectives.

• Demonstrate Iteration: If possible, show examples of how you've iterated on creative based on performance feedback. This could be a series of ads showing progressive improvements.

• Tailor to Releaf: Research Releaf's current marketing efforts and brand aesthetic. If possible, subtly tailor your presentation to show how your skills align with their needs.

Challenge Preparation:

• Understand Releaf's Mission: Be familiar with Releaf's work in the medical cannabis space and their B Corp status.

• Study Paid Social Creative Best Practices: Refresh your knowledge on current trends, ad formats, and effective creative strategies for platforms like Meta and TikTok.

• Prepare to Discuss Data: Think about how you've used data to inform your creative decisions and how you would approach analyzing creative performance for Releaf's campaigns.

• Practice Presenting Your Portfolio: Rehearse walking through your case studies concisely and effectively, focusing on impact and results.

📝 Enhancement Note: The emphasis on a "written task" and a "portfolio review" suggests that practical skills and demonstrable results are paramount. Candidates should prepare to showcase their ability to execute and to articulate the why behind their creative choices, linking them directly to performance outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design workflows, prototyping, and creating static and interactive creative assets. Expect to use it for high-volume production and iteration.

• Adobe Creative Suite:

  • After Effects: Crucial for producing animated ad creative, motion graphics, and video content for paid social platforms.
  • Photoshop: For image editing, manipulation, and creating static ad components.
  • Illustrator: For vector graphics, logos, and icon creation.

• Animation Tools: Proficiency in After Effects is specified, but familiarity with other animation tools (e.g., Premiere Pro for video editing, potentially tools like Canva for simpler animations if used) may be beneficial.

Analytics & Reporting:

• Platform Ad Managers: Direct experience with Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and other relevant paid social advertising platforms is expected for understanding performance data and creative requirements.

• Analytics Platforms (e.g., Google Analytics, GA4): While not directly a design tool, understanding how creative performance impacts website analytics and conversion tracking is important.

• Data Visualization Tools (e.g., Tableau, Power BI, Looker Studio): Familiarity with how to interpret data presented in dashboards and reports is key, even if not directly creating them.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): While not a primary tool for this role, understanding how leads generated from paid campaigns are managed within the CRM can provide context for creative messaging and targeting.

• Project Management Tools (e.g., Asana, Trello, Jira): Likely used for task management, workflow tracking, and team collaboration.

📝 Enhancement Note: The specific mention of Figma, Adobe Creative Suite (especially After Effects), and proficiency in paid social ad managers highlights the core technical requirements. The emphasis is on tools that enable rapid, data-driven creative production for digital advertising.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable results. Creative work is evaluated not just on aesthetics but on its ability to drive key performance indicators.

• Data-Informed: Decisions, especially regarding creative iteration, are guided by performance data. A "scientific approach" to analysis is valued.

• Agile & Iterative: The team embraces a fast-paced environment where rapid prototyping, testing, and iteration are standard practice. Speed and efficiency in production are key.

• Collaborative: Strong emphasis on teamwork and cross-functional communication to ensure alignment and shared success across marketing initiatives.

• Mission-Oriented: As a certified B Corp, Releaf values its mission to improve healthcare access. Employees are expected to contribute to this purpose.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with performance marketing, social media management, and conversion rate optimization specialists. This means open communication and a shared understanding of campaign goals.

• Feedback-Rich Environment: Expect a culture where feedback is regularly exchanged, both giving and receiving, to drive continuous improvement in creative output and campaign performance.

• Process Optimization Focus: The team likely values efficient workflows and is open to suggestions for improving processes, especially in creative production and iteration.

📝 Enhancement Note: The "performance-driven" and "data-informed" values are central to this role. Operations professionals in this environment thrive when they can demonstrate a direct link between their work and business outcomes, and when they are comfortable with iterative processes based on empirical evidence.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Pressure: The need to produce a large volume of creative assets rapidly while maintaining quality and performance can be demanding.

• Balancing Creativity with Performance Metrics: Consistently creating compelling, engaging creative that also meets strict performance KPIs requires a unique blend of artistic skill and analytical rigor.

• Adapting to Platform Changes: Paid social platforms constantly evolve their formats, algorithms, and best practices, requiring continuous learning and adaptation of creative strategies.

• Data Interpretation: Translating complex performance data into actionable creative insights can be challenging, requiring strong analytical and problem-solving skills.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Opportunities to learn and master cutting-edge creative strategies and animation techniques specifically for paid social media.

• Data Analysis & CRO Skills: Deepen understanding of performance marketing analytics, A/B testing methodologies, and conversion rate optimization principles.

• Industry Trend Mastery: Stay at the forefront of digital advertising and creative design by attending webinars, industry conferences (virtual or in-person), and engaging with professional development resources.

• Cross-Functional Skill Development: Gain exposure to broader marketing functions through collaboration, potentially leading to opportunities in campaign strategy or digital marketing management.

📝 Enhancement Note: The challenges highlight the demanding yet rewarding nature of performance creative roles. The growth opportunities are well-aligned with developing specialized skills in a high-demand area of digital marketing.

💡 Interview Preparation

Strategy Questions:

• "How do you approach creating ad creative for a new paid social campaign with a specific CPA target?" (Focus on your process, data utilization, and creative rationale.)

• "Describe a time you had to iterate on creative based on poor performance. What did you do, and what was the outcome?" (Demonstrate your problem-solving skills and data-driven approach.)

• "How do you ensure your creative assets remain engaging and effective across different paid social platforms (e.g., Meta vs. TikTok)?" (Show awareness of platform nuances and audience segmentation.)

• "What is your process for staying current with paid social ad formats and creative trends?" (Highlight your proactive learning and adaptability.) Company & Culture Questions:

• "What interests you about Releaf's mission and our work in the medical cannabis space?" (Research Releaf, their B Corp status, and their impact.)

• "How do you see your role contributing to Releaf's overall marketing goals?" (Connect your responsibilities to patient acquisition and business growth.)

• "Describe your experience working in a remote team environment. How do you ensure effective collaboration and communication?" (Emphasize your self-management and digital communication skills.)

• "How do you approach receiving constructive feedback on your creative work?" (Show receptiveness to feedback and a commitment to improvement.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline: The Challenge/Brief -> Your Creative Solution -> The Tools Used -> The Performance Results -> Key Learnings.

• Quantify Impact: Always lead with or prominently feature the key metrics achieved. Use percentages and concrete numbers wherever possible.

• Explain Your 'Why': Be prepared to articulate the strategic reasoning behind your creative choices. Why did you select that hook, CTA, visual style, or animation technique? Link it back to the brief and performance goals.

• Showcase Iteration: If you have examples of creative evolution based on data, present them to highlight your ability to learn and adapt.

• Technical Proficiency: Be ready to briefly discuss your workflow within Figma and After Effects, demonstrating efficiency and mastery of the tools.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a deep understanding of performance marketing principles, data analysis, and collaborative problem-solving within a remote, fast-paced environment.

📌 Application Steps

To apply for this Performance & Creative Designer position at Releaf:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest examples of paid social creative that drove measurable performance results. Prioritize case studies that demonstrate animation skills and successful iteration.

• Resume Optimization: Ensure your resume clearly highlights your experience with Figma, Adobe Creative Suite (especially After Effects), performance marketing, and paid social platforms. Use keywords from the job description and quantify your achievements.

• Prepare Your Narrative: Practice articulating your creative process, your approach to data-driven design, and your experience with rapid iteration. Be ready to discuss specific projects from your portfolio in detail.

• Research Releaf: Familiarize yourself with Releaf's mission, their B Corp status, their current marketing efforts, and the medical cannabis industry. Understand their brand voice and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.