Motion & Graphic Designer (Remote Mexico)

📍 Job Overview

Job Title: Motion & Graphic Designer (Remote Mexico)

Company: Directive

Location: Remote (Mexico)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-24

Experience Level: Mid-Level (1-3 years graphic design, 1 year motion graphics)

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for translating data-driven insights into compelling visual assets that directly impact client performance marketing KPIs.

• You will be responsible for the end-to-end creation of static and motion graphics for a variety of digital advertising channels, with a strong emphasis on A/B testing and Conversion Rate Optimization (CRO).

• Collaboration with cross-functional teams (media, content, client teams) is a key component, ensuring creative output aligns with strategic goals and audience understanding.

• The position requires a blend of creative talent, technical proficiency in design software, and a data-informed approach to design iteration and optimization.

📝 Enhancement Note: While the title is "Motion & Graphic Designer," the core responsibilities and required skills heavily lean into the "operations" aspect of creative production within a performance marketing context. This role is less about pure brand aesthetic and more about designing for measurable results and iterative improvement through testing. It bridges the gap between creative execution and performance analysis, a hallmark of effective creative operations within a GTM framework.

📈 Primary Responsibilities

• Design and produce high-impact static and motion graphics for digital advertising campaigns across platforms like LinkedIn, Meta, YouTube, and TikTok, focusing on driving key performance indicators (KPIs).

• Create and edit short-form video content and motion graphics, optimizing for social media advertising specifications, aspect ratios, and audience engagement.

• Develop compelling ad sets and landing page visuals that are informed by data analysis and CRO best practices to enhance campaign performance.

• Collaborate closely with media buyers, content strategists, and client success teams to align creative development with audience insights, campaign objectives, and business goals.

• Implement and manage A/B tests and other experiments using Conversion Rate Optimization (CRO) tools (e.g., Optimizely, Unbounce, Crazyegg) to validate design decisions and drive continuous improvement.

• Conduct user research, usability testing, and analyze heatmapping data to gather actionable insights that inform design iterations and strategy.

• Maintain brand consistency across all creative assets while demonstrating creativity in adapting designs for different audience segments, platforms, and A/B test variations.

• Manage multiple design projects simultaneously, effectively communicating project status, providing updates, and responding to feedback from internal stakeholders and project management.

• Stay abreast of evolving industry trends, best practices in performance marketing design, user experience (UX), and emerging technologies, particularly AI and automation in marketing.

📝 Enhancement Note: The responsibilities emphasize a tactical, results-oriented approach to design, directly linking creative output to measurable marketing performance. This aligns with the operational focus of ensuring creative assets are not just aesthetically pleasing but also effective drivers of business outcomes through systematic testing and iteration.

🎓 Skills & Qualifications

Education: Specific degree requirements are not listed, but a strong understanding of design principles and digital marketing is expected.

Experience:

• Graphic Design: 1-3 years of experience with a focus on performance-driven creative and Conversion Rate Optimization (CRO).

• Motion Graphics: Minimum of 1 year of experience creating motion graphics.

Required Skills:

• Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Proficiency in basic video editing and motion graphics using Adobe Premiere Pro, Adobe After Effects, or similar tools.

• Strong understanding of performance marketing metrics such as A/B testing, CRO analytics, and heatmapping.

• Proven ability to design for performance-driven campaigns and to interpret data to inform creative decisions.

• Excellent communication and collaboration skills, with a demonstrated ability to work effectively within cross-functional teams.

• A strong design portfolio showcasing relevant work in performance creative and motion graphics. Preferred Skills:

• Experience with CRO platforms like Optimizely, Unbounce, and/or Crazyegg.

• Familiarity with user research methodologies and usability testing.

• Understanding of B2B marketing principles and best practices.

• Proactive approach to learning and applying new technologies, including AI and automation in marketing.

📝 Enhancement Note: The emphasis on specific software (Figma, Adobe Suite, Premiere Pro, After Effects) and performance marketing skills (A/B Testing, CRO, Heatmapping) is crucial. The "1-3 years" for graphic design and "1 year" for motion graphics suggests a mid-level role where foundational skills are solid, but there's still room for growth and specialization. The portfolio is explicitly mentioned as a requirement, highlighting the practical demonstration of skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong collection of performance-driven creative assets, including static ads, motion graphics, and short-form video content designed for digital channels.

• Include case studies demonstrating how your designs have directly contributed to improving digital marketing KPIs and achieving client objectives.

• Highlight projects where you have implemented A/B tests and iterated on designs based on data insights and CRO principles.

• Provide examples of landing page designs and creative that have undergone optimization for conversion.

• Demonstrate versatility in adapting creative for different platforms (e.g., LinkedIn, Meta, TikTok, YouTube) and audience segments. Process Documentation:

• Examples of your workflow for designing, testing, and iterating on creative assets, including how you incorporate user research and performance data.

• Documentation of your process for creating and editing short-form video content tailored for social media advertising.

• Evidence of collaboration with media, content, and client teams, illustrating how you gather requirements and align creative with campaign goals.

• Demonstrations of your familiarity with CRO tools and methodologies, such as A/B testing setup, analysis, and implementation.

📝 Enhancement Note: For a role focused on performance and CRO, the portfolio is paramount. It needs to go beyond just aesthetics and clearly articulate the impact of the design work. Candidates should be prepared to discuss the "why" behind their design choices, the testing methodologies used, and the quantifiable results achieved.

💵 Compensation & Benefits

Salary Range:

Based on the provided information (remote Mexico, mid-level experience 1-3 years graphic design, 1 year motion graphics, full-time), and considering the cost of living in Mexico City and industry benchmarks for remote design roles, a competitive salary range would likely be between MXN 350,000 - MXN 600,000 per year (approximately USD 20,000 - USD 35,000 annually, depending on current exchange rates). This estimate reflects the specialized skills in performance marketing design and motion graphics, coupled with the remote work arrangement.

Benefits:

• Living Wage: Directive has a set living wage policy.

• Comprehensive Health Coverage:

  • Medical, dental, and vision plans.
  • Disability and life insurance.
  • 100% employer-paid plan for the employee.
  • 50% employer contribution for dependents.

• Whole Person Support:

  • Mental Health: Access to certified therapists via Spring Health and a Headspace membership.
  • Physical Health: Physical therapy through Omada, fertility support via Carrott, virtual workouts via Aaptiv, and a complimentary One Medical membership for primary and virtual care.

• Generous Time Off:

  • Unlimited Paid Time Off (PTO) with a minimum of 2 weeks required.
  • Paid Company Holidays.
  • Your Birthday Off.
  • End of Year Recharge (Company closed December 24 - January 1).
  • Paid Parental Leave.

• Financial Security:

  • Traditional and Roth 401(k) options with a 3% company match.

  • Annual bonus based on tenure, scaling over time. Working Hours:

• Approximately 40 hours per week.

• As a remote-first company, flexibility is implied, but core collaboration hours and responsiveness are expected.

📝 Enhancement Note: The salary range is an estimate based on industry data for similar remote roles in Mexico, considering the specified experience level and the company's stated commitment to a "living wage." The benefits package is exceptionally robust, covering physical, mental, and financial well-being, which is a significant draw for operations and creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B Marketing Consulting / Performance Marketing Agency. Directive specializes in data-driven marketing for B2B brands, operating across Performance, Communications, and Commerce divisions.

Company Size: Directive is a growing agency, indicated by its need for various roles and its comprehensive benefits package, suggesting a well-established and resourced organization. (LinkedIn data would provide specifics, but the job description implies a size that supports specialized roles and robust HR/benefits).

Founded: Over a decade ago, with 420+ B2B brands served. This history signifies stability, extensive experience, and a proven track record in the performance marketing space.

Team Structure:

• The role involves close collaboration with cross-functional teams, including Media, Content Marketing, and Client Success/Account Management.

• Designers will also interact with internal stakeholders and potentially client teams, requiring strong communication and project management skills.

• The company's structure is built around sharing intelligence across its three divisions, suggesting a collaborative and integrated approach to client solutions. Methodology:

• DiscoverabilityOS™: This proprietary methodology is central to Directive's approach, aligning brand and demand to guide customer journeys. Designers are expected to contribute to this by creating assets that support this framework.

• Data-Driven Decision Making: A core tenet of Directive's culture. Designs are not created in a vacuum but are informed by data, tested rigorously, and iterated upon based on performance.

• Performance Focus: The agency is "wired to answer to revenue" and is known for "real outcomes." This means every role, including design, is evaluated on its contribution to measurable business results.

Company Website: https://directiveconsulting.com/

📝 Enhancement Note: Directive positions itself as a forward-thinking, results-obsessed agency. The culture values boldness, challenging the status quo, and making a tangible impact. For a designer, this means embracing data, experimentation, and understanding how creative output directly fuels business growth, rather than just aesthetic appeal.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level designer, likely the first or second step into a specialized creative operations or performance creative role within an agency. It offers hands-on experience in a critical function that directly supports client revenue generation.

Reporting Structure: Likely reports to a Creative Lead, Design Manager, or potentially a Marketing Operations Manager within the Performance or Creative division. The role requires collaboration with various teams, indicating a networked reporting structure rather than a strict hierarchical one for day-to-day tasks.

Operations Impact: The designer's work directly impacts client success by improving digital marketing KPIs, which translates to increased leads, conversions, and ultimately, revenue for clients. This role is key in the GTM engine, ensuring creative execution is optimized for performance.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in A/B testing, CRO, data analysis for creative, and platform-specific ad design.

• Motion Graphics Advancement: Develop more complex animation, video editing, and storytelling skills for advertising.

• Cross-Functional Skill Development: Gain a stronger understanding of media buying, content strategy, and client management through close collaboration.

• Potential for Senior/Lead Roles: With proven impact and skill development, progression to Senior Motion & Graphic Designer, Creative Lead, or specialized roles in CRO design or animation.

• Exposure to AI/Automation: Opportunity to learn and apply emerging technologies to creative processes, a key area for future growth in marketing operations.

📝 Enhancement Note: This role offers a clear path for designers who want to move beyond traditional graphic design into a more analytical and results-oriented space. The "operations" aspect is about process, efficiency, and measurable outcomes, which are highly valued in modern marketing agencies and offer significant career growth potential.

🌐 Work Environment

Office Type: Remote-first company with the option to use state-of-the-art offices in Irvine, California. This role is specifically designated as operable 100% virtually from a home office.

Office Location(s): While the company has offices in Irvine, CA, this position is primarily for remote work within Mexico. The company also has established businesses in Canada, the UK, and Australia, suggesting potential future opportunities for those with work authorization in those regions.

Workspace Context:

• Virtual Collaboration: Primary interaction is through virtual meetings (Zoom) and instant messaging (Slack).

• Technology: Requires operating a laptop computer (PC or Mac provided), computer software platforms, and other office productivity tools.

• Professional Setup: Must have reliable internet access and a professional background for virtual interactions. Due to the nature of the role, the ability to remain stationary for extended periods is noted.

• Accessibility: Reasonable accommodations can be made for individuals with disabilities to perform essential job functions.

Work Schedule:

• A standard 40-hour work week is implied.

• While remote-first, the expectation is likely for responsiveness during core business hours, facilitating seamless collaboration with teams potentially in different time zones. Flexibility exists, but operational needs and team integration are key.

📝 Enhancement Note: The "remote-first" nature with a specific designation for Mexico indicates a strategic approach to global talent acquisition. Candidates should be comfortable with a fully virtual work environment and proficient in using digital collaboration tools. The mention of "stationary for extended periods" is a standard functional requirement for many office-based roles, including remote ones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative fit.

• Portfolio Review & Presentation: A dedicated session to walk through your design portfolio. Expect to discuss specific projects, your design process, the rationale behind your creative decisions, and the impact on KPIs.

• Skills Assessment/Challenge: Potentially a practical design exercise or a case study simulating a real-world task (e.g., designing an ad concept based on a brief, or analyzing a landing page for CRO improvements).

• Cross-Functional Interviews: Discussions with team members from media, content, or project management to assess collaboration skills and understanding of the performance marketing ecosystem.

• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and cultural alignment.

Portfolio Review Tips:

• Quantify Your Impact: For each project, clearly state the objective, your role, the strategy, the design solution, and most importantly, the measurable results (e.g., "Increased CTR by 15%", "Reduced bounce rate by 10%", "Improved conversion rate by 20%").

• Showcase Your Process: Be prepared to explain your workflow, from brief interpretation and research to ideation, design execution, A/B testing implementation, and iteration based on data.

• Highlight CRO and Performance: Emphasize projects where your design choices were directly tied to improving conversion rates, engagement, or other performance marketing metrics.

• Demonstrate Motion Graphics Skills: Include examples of dynamic ads, explainer snippets, or video edits that showcase your animation and editing capabilities for advertising.

• Tailor to Directive's Values: Frame your experience through the lens of data-driven decision-making, performance, and client results.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and desired outcomes.

• Focus on Performance: Approach any design task with a "performance mindset." How will this design drive results? What metrics will it impact?

• Embrace A/B Testing: Be ready to propose at least two variations for any design element, explaining the hypothesis behind each variation.

• Time Management: Practice completing design tasks within a specified timeframe, as is common in agency environments.

• Articulate Your Rationale: Be prepared to verbally present your design choices, justifying them with data, user insights, or performance marketing best practices.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to connect design execution with tangible business outcomes. A strong portfolio that clearly demonstrates this connection through case studies and quantified results is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential for collaborative design and prototyping), Adobe Creative Suite (Photoshop, Illustrator, InDesign for static asset creation).

• Motion Graphics & Video Editing: Adobe Premiere Pro (for video editing), Adobe After Effects (for motion graphics and animation).

• CRO & Testing Platforms: Optimizely, Unbounce, Crazyegg (or similar A/B testing, landing page builders, and website analytics tools).

• User Research & Analytics: Tools for user research, usability testing, and heatmapping analysis (e.g., Hotjar, UserTesting.com, or built-in features of CRO platforms).

Analytics & Reporting:

• While not explicitly listed for the designer, familiarity with how design impacts digital marketing KPIs and how to interpret data from analytics platforms (e.g., Google Analytics, platform-specific ad managers) is crucial for informing design decisions. CRM & Automation:

• Not directly relevant to this role's primary tools, but understanding how creative assets are deployed through marketing automation platforms or CRM-integrated campaigns may be beneficial.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is foundational. The critical differentiator for this role will be demonstrated experience and understanding of CRO tools and how to leverage data from these platforms to inform and validate design work.

👥 Team Culture & Values

Operations Values:

• People First: Directive emphasizes prioritizing its employees, reflected in its comprehensive benefits and focus on well-being.

• Performance Driven: A core value that permeates all aspects of the company, demanding a focus on measurable results and client success.

• Boldness & Innovation: Encouragement to "think boldly," "challenge the status quo," and create campaigns "worth talking about."

• Data-Informed: Decisions are grounded in data and analytics, a critical element for this design role.

• Collaboration: Working effectively across teams and with clients to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers work closely with media buyers, content creators, and client managers, requiring clear communication and a shared understanding of campaign objectives.

• Iterative Feedback Loops: The culture supports continuous refinement of designs based on data insights and feedback from testing and team members.

• Remote-First Communication: Reliance on digital tools like Slack and Zoom for communication, necessitating proactive and clear virtual interactions.

📝 Enhancement Note: The culture at Directive is dynamic and results-oriented. Designers are expected to be team players who are comfortable with data, experimentation, and have a strong sense of ownership over the impact of their creative work on client business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually compelling creative that also meets stringent performance metrics and CRO goals.

• Rapid Iteration & Testing Cycles: Working in a fast-paced agency environment requires the ability to quickly design, test, analyze, and iterate on creative assets.

• Adapting to Diverse Client Needs: Designing for a variety of B2B brands across different industries and platforms, each with unique audiences and objectives.

• Staying Ahead of Trends: Keeping pace with the rapidly evolving landscape of digital advertising, social media trends, and design best practices, especially concerning AI and automation.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in motion graphics, video editing for advertising, and advanced CRO design techniques.

• Data Analysis & Interpretation: Develop a stronger ability to analyze performance data and translate insights into actionable design improvements.

• Platform-Specific Design: Gain in-depth knowledge of creative best practices and ad specifications for major platforms like LinkedIn, Meta, TikTok, and YouTube.

• Exposure to Emerging Technologies: Opportunities to explore and integrate AI and automation tools into the design workflow, a key area for future relevance in marketing operations.

• Mentorship and Team Growth: Learning from experienced professionals in a collaborative agency setting.

📝 Enhancement Note: This role offers a significant opportunity for professional growth by pushing the boundaries of traditional graphic design into the realm of performance marketing operations. The challenges are directly tied to developing specialized skills that are in high demand.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your approach to designing for A/B testing and CRO. How do you hypothesize creative variations? How do you measure success?

• Explain your process for creating motion graphics and short-form video for social media advertising. What are key considerations for attention spans and platform optimization?

• Describe how you incorporate user research and performance data into your design decisions. Provide an example of how data led you to change a design.

• How do you ensure brand consistency while also adapting creative for specific audience segments and performance goals?

• Discuss your experience with Adobe Creative Suite and Figma. What are your strengths and how do you leverage these tools for efficiency? Company & Culture Questions:

• What interests you about Directive and its focus on performance-driven marketing?

• How do you align with Directive's core values, particularly "People First" and "Performance Driven"?

• How do you handle feedback and constructive criticism from team members or clients?

• Describe your ideal remote work environment and how you stay productive and connected. Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your solution, your process, and the quantifiable results. Use the STAR method (Situation, Task, Action, Result).

• Quantify Everything: Use specific numbers and percentages to demonstrate the impact of your designs on KPIs.

• Showcase Testing & Iteration: Highlight projects where you implemented A/B tests and how insights from those tests led to design improvements.

• Demonstrate Motion Skills: Play short, impactful clips of your motion graphics work and explain the creative intent and technical execution.

• Be Ready for Technical Questions: Discuss your proficiency with specific software and tools mentioned in the job description.

📝 Enhancement Note: The interview will be a test of both creative skill and operational understanding. Candidates should be ready to articulate their thought process, demonstrate their technical abilities, and, most importantly, prove how their design work directly contributes to measurable business success.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your online portfolio to prominently feature projects demonstrating performance marketing creative, A/B testing results, and motion graphics for digital advertising. Ensure case studies clearly quantify impact on KPIs.

• Resume Optimization: Tailor your resume to highlight keywords such as "Motion Graphics," "Graphic Design," "CRO," "A/B Testing," "Figma," "Adobe Creative Suite," "Performance Marketing," and "Digital Marketing KPIs." Emphasize quantifiable achievements.

• Interview Preparation: Practice articulating your design process, especially how you use data and CRO principles. Prepare to walk through your portfolio with a focus on results and collaboration.

• Company Research: Familiarize yourself with Directive's methodology (DiscoverabilityOS™), client work, and company values. Understand their approach to performance marketing and client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.