Motion & Graphic Designer (Remote Canada)

📍 Job Overview

Job Title: Motion & Graphic Designer (Remote Canada)

Company: Directive

Location: Toronto, Ontario, Canada (Remote)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations / Performance Marketing Design

Date Posted: July 24, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote (Canada)

🚀 Role Summary

• Design and implement data-driven creative assets for performance marketing campaigns across digital channels, directly impacting key marketing KPIs.

• Produce engaging motion graphics and short-form video edits optimized for social media advertising platforms (e.g., LinkedIn, Meta, TikTok, YouTube).

• Collaborate closely with media and content teams to align visual creative with audience insights, campaign objectives, and A/B testing strategies.

• Leverage CRO tools and user research methodologies to inform design decisions and drive continuous optimization of ad creatives and landing pages.

• Maintain brand consistency while creatively adapting visual styles to diverse audience segments and platform specifications.

📝 Enhancement Note: While the title is "Motion & Graphic Designer," the responsibilities heavily lean into Performance Marketing Design and Conversion Rate Optimization (CRO). This role is not just about aesthetics but about using design as a lever for measurable business outcomes. The emphasis on A/B testing, data-backed assets, and CRO tools suggests a strong connection to revenue operations and marketing operations functions.

📈 Primary Responsibilities

• Craft compelling static and animated design assets for digital advertisements and landing pages, specifically engineered to enhance key performance marketing metrics.

• Develop and edit motion graphics and short-form video content tailored for social media advertising, ensuring platform-specific optimization for LinkedIn, Instagram, YouTube, and TikTok.

• Execute A/B tests and other conversion rate optimization experiments on landing pages and ad creatives using platforms like Optimizely, Unbounce, and Crazyegg.

• Conduct user research, usability testing, and analyze heatmaps to gather actionable insights that inform and validate design iterations.

• Collaborate cross-functionally with Performance Media, Content Marketing, and Client Success teams to understand campaign goals, target audiences, and translate data points into impactful design solutions.

• Ensure strict adherence to brand guidelines and visual identity across all creative deliverables, while maintaining flexibility to adapt creative approaches for different audience segments and platforms.

• Manage a portfolio of multiple design projects concurrently, providing regular status updates to Project Management and internal stakeholders, and proactively responding to feedback.

• Stay abreast of emerging trends in performance marketing, CRO, user experience (UX) design, and the application of AI and automation in marketing operations.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and analytical application. The explicit mention of CRO tools (Optimizely, Unbounce, Crazyegg) and methodologies (A/B Testing, Heatmapping, User Research) indicates that this role is deeply integrated with marketing operations and revenue-driving initiatives. The expectation to manage multiple projects and communicate effectively with stakeholders is standard for operations roles requiring strong project management and collaboration skills.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field, or equivalent practical experience.

Experience:

• 1-3 years of dedicated experience in graphic design, with a strong emphasis on performance-driven creative and Conversion Rate Optimization (CRO).

• Minimum of 1 year of hands-on experience creating motion graphics and basic video editing. Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for UI/UX design and prototyping.

• Competency in motion graphics and video editing using Adobe Premiere Pro and After Effects.

• Demonstrated understanding and practical application of performance marketing metrics, including A/B Testing, CRO analytics, and heatmapping.

• Experience in designing for performance-driven advertising campaigns across various digital platforms.

• Excellent communication and collaboration skills, with the ability to articulate design decisions and work effectively within cross-functional teams.

• Strong problem-solving abilities and a proactive approach to identifying and executing design improvements.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced agency environment. Preferred Skills:

• Familiarity with CRO platforms such as Optimizely, Unbounce, or Crazyegg.

• Experience with user research methodologies and usability testing.

• Understanding of B2B marketing principles and audience segmentation.

• Enthusiasm for learning and applying AI and automation tools to enhance marketing and operational efficiency.

• A strong portfolio showcasing a range of graphic design, motion graphics, and A/B testing case studies with measurable results.

📝 Enhancement Note: The experience requirement (1-3 years graphic design, 1 year motion graphics) aligns with an early-to-mid-career operations professional. The emphasis on performance marketing metrics and CRO tools positions this role as a critical contributor to revenue generation, requiring a blend of creative talent and analytical acumen. The portfolio requirement is paramount for demonstrating practical application of these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating proficiency in graphic design for performance marketing (e.g., ad sets, landing pages).

• Include 2-3 case studies detailing motion graphics or short-form video projects, highlighting creative problem-solving and platform optimization.

• Present at least 1-2 case studies specifically focused on A/B testing or CRO initiatives, clearly outlining the hypothesis, design changes, testing methodology, and quantifiable results (e.g., conversion rate improvement, CTR increase).

• Demonstrate experience with data-driven design, illustrating how user research, heatmaps, or analytics informed design decisions and outcomes.

• Highlight versatility in adapting designs for different platforms (e.g., LinkedIn, Meta, TikTok, YouTube) and audience segments. Process Documentation:

• For each case study, clearly outline the design process followed, from initial brief and research to concept development, iteration, testing, and final implementation.

• Detail the specific tools and platforms used for design, motion graphics, A/B testing, and analytics in each project.

• Articulate the collaboration process with cross-functional teams (media buyers, content strategists, project managers) and how feedback was incorporated.

• Quantify the impact of design work with specific metrics and ROI where possible, demonstrating an understanding of how design contributes to business objectives.

📝 Enhancement Note: For a role heavily focused on performance and CRO, a portfolio is not just a collection of work but a demonstration of process and impact. Candidates must be prepared to articulate their design workflow, their rationale behind specific creative choices, and, most importantly, the measurable results achieved through their designs. This aligns with the broader operations expectation of demonstrating ROI and efficiency.

💵 Compensation & Benefits

Salary Range: $70,000 - $95,000 CAD annually. This range is based on the provided information for a Canadian-based role, considering the experience level (2-5 years), industry (digital marketing agency), and location.

Benefits:

• Comprehensive Medical, Dental, and Vision plans.

• Disability and Life Insurance coverage.

• Enhanced Mental Health Support: Access to certified therapists via Spring Health and a Headspace membership.

• Physical Wellness Support: Physical therapy through Omada, fertility support via Carrott, access to Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• Generous Time Off: Unlimited Paid Time Off (with a mandatory 2-week minimum), Paid Company Holidays, Your Birthday Off, and an End of Year Recharge period (December 24 - January 1).

• Paid Parental Leave.

• Financial Planning: Traditional and Roth 401(k) with a 3% company match.

• Performance Bonus: Annual bonus tied to tenure, scaling in total amount over time.

Working Hours: Standard 40 hours per week, with flexibility generally afforded in a remote work setting. The focus is on output and meeting project deadlines rather than strict adherence to hourly schedules.

📝 Enhancement Note: The salary range is a direct reflection of the provided data. The benefits package is extensive and emphasizes holistic employee well-being, which is increasingly important for attracting and retaining talent in specialized roles like this. The inclusion of a 401(k) match and annual bonus indicates a commitment to long-term employee financial health.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B Digital Marketing Agency, specializing in Performance Marketing, Communications, and Commerce. Directive focuses on delivering measurable outcomes and revenue impact for its clients.

Company Size: Directive is a growing agency with a significant client roster, implying a dynamic and potentially fast-paced work environment. The exact employee count is not specified, but "leading B2B marketing agency" suggests a substantial operation.

Founded: Over a decade ago, indicating a stable, established agency with deep expertise and a proven track record in the performance marketing space.

Team Structure:

• The role operates within a cross-functional agency structure, collaborating closely with Media Buyers, Content Marketers, Project Managers, and Client Success Managers.

• While not explicitly stated, the team likely includes other designers and creative specialists, reporting up through a Creative Director or Head of Creative.

• Collaboration is key, with a focus on integrating creative efforts with data analysis and client objectives. Methodology:

• Directive operates under its proprietary methodology, DiscoverabilityOS™, which aims to align brand and demand strategies to guide the Ideal Customer Profile (ICP) through every decision point.

• A strong emphasis is placed on data-driven decision-making, performance metrics, and measurable outcomes across all divisions (Performance, Communications, Commerce).

• The agency culture values innovation, bold thinking, and challenging the status quo, encouraging employees to build campaigns that generate significant impact.

Company Website: https://directiveconsulting.com/

📝 Enhancement Note: Directive positions itself as a performance-focused agency that values data, innovation, and tangible results. This culture is crucial for a designer who needs to understand how their creative work directly contributes to client revenue and marketing KPIs. The "DiscoverabilityOS™" methodology suggests a structured, process-oriented approach to marketing that designers will need to understand and align with.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an early-to-mid-career designer (2-5 years experience) with a specialization in performance marketing and CRO. It's a hands-on contributor role with significant autonomy in executing design tasks and experiments.

Reporting Structure: The designer will likely report to a Creative Lead, Design Manager, or potentially a Marketing Operations Manager, depending on the internal structure. They will work closely with project managers and other cross-functional team leads.

Operations Impact: The designer's work directly influences client acquisition, conversion rates, and overall marketing ROI. Their ability to create high-performing creative assets and optimize landing pages is critical to Directive's success in delivering measurable results for its clients, thus directly impacting the agency's revenue and reputation.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative, CRO design, and potentially UX/UI for marketing applications.

• Skill Development: Gain advanced proficiency in motion graphics, video editing, and potentially explore emerging design technologies like AI-powered design tools.

• Leadership: As experience grows, transition into Senior Designer roles, mentor junior designers, or potentially move into Creative Lead positions overseeing specific client accounts or projects.

• Cross-Functional Learning: Develop a stronger understanding of media buying, content strategy, and client management through close collaboration.

📝 Enhancement Note: The growth path for this role emphasizes specialization within performance marketing design and CRO, rather than a traditional broad design career. The impact is tied directly to revenue and client success metrics, aligning with operations career trajectories. Opportunities for advanced technical skills and cross-functional understanding are key growth drivers.

🌐 Work Environment

Office Type: Remote-first company with the option to utilize state-of-the-art offices in Irvine, California. This role is specifically for remote work within Canada.

Office Location(s): While the company has offices in Irvine, CA, this position is designated for remote work within Canada, with specific work authorization required. Collaboration primarily occurs virtually.

Workspace Context:

• Virtual Collaboration: Heavy reliance on virtual communication tools such as Zoom for meetings and Slack for daily communication and team interaction.

• Technology: Requires operating a laptop (PC or Mac provided), computer software platforms, and other standard office productivity tools. Reliable internet access is essential.

• Professionalism: A professional background is required for virtual interactions, indicating a need for a dedicated, well-equipped home office space. The environment encourages collaboration and efficiency despite the remote setup.

Work Schedule: The role requires approximately 40 hours per week. While remote, there's an expectation of availability for virtual meetings and collaboration during standard business hours, with an emphasis on delivering results rather than strict time tracking.

📝 Enhancement Note: The remote-first nature of Directive means that virtual collaboration tools and practices are deeply embedded in the company culture. This requires a high degree of self-discipline, effective time management, and strong communication skills from remote employees. The "professional background" requirement for virtual meetings underscores the need for a dedicated and organized home office setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Be prepared to highlight performance-focused design work and quantifiable results.

• Hiring Manager Interview: A discussion about your experience, design philosophy, and fit with Directive's culture. Expect questions about your approach to performance creative and CRO.

• Design Exercise/Portfolio Presentation: Candidates may be asked to complete a design challenge or present a selection of their portfolio pieces, focusing on case studies that demonstrate A/B testing, CRO, and motion graphics impact. Be ready to articulate your process, rationale, and results.

• Cross-functional Team Interview: Opportunity to meet with potential collaborators (e.g., media buyers, project managers) to assess communication and teamwork skills.

• Final Interview: Potentially with senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Quantify Everything: For every piece, especially CRO and A/B testing examples, clearly state the problem, your solution, the metrics, and the outcome. Use percentages, numbers, and ROI where possible.

• Showcase Process: Don't just show the final output. Explain your thought process, research methods, iterations, and how you collaborated with others.

• Tailor to Performance: Emphasize projects that demonstrate an understanding of performance marketing goals (e.g., lead generation, conversion rates, CTR, engagement). Highlight your ability to design for specific platforms and audiences.

• Motion Graphics Clarity: Ensure video examples are concise, impactful, and demonstrate an understanding of platform best practices and attention spans.

• Tool Proficiency: Be ready to discuss your experience with the specified tools (Adobe Suite, Figma, Premiere Pro, After Effects) and CRO platforms.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly and applying a data-driven approach.

• Practice articulating your design decisions concisely and persuasively.

• Be prepared to discuss how you would approach A/B testing for the given scenario and what metrics you would track.

• Show enthusiasm for learning and adapting to Directive's methodology and client needs.

📝 Enhancement Note: The interview process is designed to evaluate not only creative skill but also analytical thinking, data-driven decision-making, and collaborative ability – all critical for operations roles. A strong portfolio that clearly demonstrates measurable impact is non-negotiable. Practice presenting your work and articulating its strategic value.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) - essential for creating static assets and foundational design work.

• Prototyping & UI/UX: Figma - critical for collaborative design, wireframing, and prototyping of landing pages and ad interfaces.

• Motion Graphics & Video Editing: Adobe Premiere Pro and After Effects - required for producing animated ads, video cutdowns, and general video editing tasks.

Analytics & Reporting:

• CRO Platforms: Optimizely, Unbounce, Crazyegg (or similar) - experience with these tools is vital for designing and implementing A/B tests and analyzing user behavior.

• Analytics Tools (Implied): Google Analytics, platform-specific ad analytics (Meta Ads Manager, LinkedIn Campaign Manager, etc.) - understanding how to interpret data from these sources is key to informing design.

• Heatmapping & User Research Tools: Crazyegg, Hotjar, or similar - for understanding user interaction on landing pages.

CRM & Automation:

• Collaboration Platforms: Slack, Zoom - for daily communication, team meetings, and project collaboration.

• Project Management Tools (Implied): Tools like Asana, Jira, or Trello may be used for task management and project tracking.

📝 Enhancement Note: This section directly lists the core software and tools expected for the role. Proficiency in the Adobe Creative Suite, Figma, and video editing software is standard for designers. However, the explicit mention of CRO platforms and the implied need to work with analytics data elevates this role beyond pure design into a more technically oriented, data-driven function within marketing operations.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is delivering measurable results and focusing on metrics that matter most, including revenue and client success.

• Data-Informed: Decisions at all levels are expected to be backed by data and analytics, encouraging a scientific approach to marketing and design.

• Bold & Innovative: The company encourages challenging the status quo, thinking boldly, and creating campaigns that stand out and generate significant impact.

• People First: A commitment to fostering a diverse, inclusive, and supportive culture, prioritizing employee well-being.

• Collaboration: Strong emphasis on teamwork and cross-functional cooperation to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with media buyers, content strategists, and client teams, actively participating in discussions and contributing insights.

• Feedback Culture: An open environment where feedback is regularly exchanged, and designs are iterated upon based on input from various stakeholders and data.

• Agile & Iterative: The approach to design and campaign optimization is continuous, involving regular testing, analysis, and refinement to improve performance.

📝 Enhancement Note: Directive's values underscore a culture that blends creativity with a rigorous, data-centric approach. For a designer, this means being comfortable with performance metrics, actively seeking data insights, and understanding how their creative contributions directly impact business objectives. The "People First" value suggests a supportive work environment despite the performance-driven nature of the work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually compelling creative that also meets strict performance marketing KPIs and CRO goals. This requires a blend of artistic skill and analytical thinking.

• Pace of Digital Marketing: The digital advertising landscape evolves rapidly, requiring continuous learning to stay ahead of platform changes, new creative trends, and emerging technologies like AI.

• Data Interpretation: Effectively translating complex performance data and user research into actionable design improvements can be challenging.

• Managing Multiple Stakeholders: Collaborating with various internal teams and potentially client teams requires strong communication and stakeholder management skills.

Learning & Development Opportunities:

• Performance Creative Specialization: Opportunities to become an expert in designing for specific platforms (LinkedIn, Meta, TikTok) and understanding their unique performance drivers.

• CRO Expertise: Deepen knowledge in conversion rate optimization principles, user journey mapping, and A/B testing strategy.

• Emerging Technologies: Learn to leverage AI and automation tools to enhance design workflows, generate creative variations, and improve efficiency.

• Cross-functional Exposure: Gain a holistic understanding of digital marketing campaigns from media buying to content creation and client strategy.

📝 Enhancement Note: The challenges are characteristic of roles at the intersection of creative and operations, where the need for measurable ROI is paramount. The growth opportunities are focused on specialization within performance marketing and leveraging new technologies, which is a common trajectory for ops-focused creative professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad or landing page that significantly improved a key marketing KPI (e.g., conversion rate, CTR). What was your process, what data did you use, and what were the results?"

• "How do you approach A/B testing creative assets? Walk me through a hypothetical scenario where you would design multiple variations for a LinkedIn ad campaign targeting B2B SaaS buyers."

• "How do you balance creative innovation with the need for platform-specific optimization and brand consistency? Provide an example."

• "What are your favorite tools for user research and how have you used insights from them to inform your design decisions?" Company & Culture Questions:

• "What interests you about Directive's focus on performance-driven marketing and its DiscoverabilityOS™ methodology?"

• "How do you stay current with design trends and emerging technologies in digital advertising and marketing operations?"

• "Describe your ideal remote work environment and how you ensure productivity and collaboration when working from home."

• "How do you handle constructive criticism or feedback on your designs from team members or clients?" Portfolio Presentation Strategy:

• Structured Narrative: For each portfolio piece, present a clear story: the client/objective, the problem, your approach/solution (including research and tools used), the creative execution, and the measurable results/impact.

• Quantify Impact: Use data points, charts, and metrics to demonstrate the success of your designs. Be specific about the improvements achieved (e.g., "increased conversion rate by 15%," "reduced bounce rate by 10%").

• Highlight Process: Briefly explain your workflow, including how you collaborated with others and incorporated feedback.

• Tool Demonstration: Be prepared to speak about your proficiency with the required software and CRO tools. If presenting visually, ensure clarity and focus on key elements.

• Enthusiasm for Performance: Convey a genuine interest in how design contributes to business objectives and a passion for continuous optimization.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill and analytical rigor. Candidates must be able to articulate not just what they designed, but why they designed it that way, and what impact it had, backed by data. This is crucial for operations-focused roles.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Ashby link, ensuring your resume and portfolio are up-to-date.

• Portfolio Customization: Curate your portfolio to prominently feature performance marketing creative, CRO case studies with quantifiable results, and examples of motion graphics. Tailor your presentation to highlight projects that align with Directive's data-driven, results-oriented approach.

• Resume Optimization: Ensure your resume clearly articulates your experience with performance metrics, CRO tools, A/B testing, and relevant design software. Use keywords from the job description to highlight your qualifications for this specific role.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and project outcomes using the STAR method (Situation, Task, Action, Result). Be ready to discuss your portfolio and answer strategy-based questions related to performance creative and CRO.

• Company Research: Familiarize yourself with Directive's website, methodology (DiscoverabilityOS™), and client work to understand their culture and approach. Prepare thoughtful questions about their operations, team structure, and how design integrates into their overall strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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