Motion & Graphic Designer (part-time) (Promova)

📍 Job Overview

Job Title: Motion & Graphic Designer (part-time)

Company: Genesis (Promova)

Location: Ukraine

Job Type: CONTRACTOR

Category: Creative & Design / Marketing Operations

Date Posted: 2026-09-03

Experience Level: 0-2 years

Remote Status: Fully Remote

🚀 Role Summary

• Drive creative strategy and execution for high-impact static and video creatives across key acquisition channels, focusing on Meta and TikTok.

• Leverage AI tools for efficient creative production, including image/video generation and automation, to accelerate iteration and testing cycles.

• Collaborate closely with performance and creative marketing teams to translate data-driven insights into design improvements that enhance CTR, CPA, and conversion rates.

• Maintain a keen awareness of emerging creative trends in paid social and proactively identify opportunities for novel testing and experimentation.

• Contribute to the "full-stack creative" approach, encompassing both graphic and motion design responsibilities within a dynamic, fast-paced environment.

📝 Enhancement Note: While the role is for a "Motion & Graphic Designer," its core focus on "high-performing static and video creatives for acquisition channels" and "translating performance data into design iterations" firmly places it within a performance marketing and GTM operations context. The emphasis on AI integration also highlights a modern approach to operational efficiency in creative production.

📈 Primary Responsibilities

• Design and produce compelling static and animated video creatives tailored for acquisition platforms such as Meta (Facebook/Instagram) and TikTok, directly impacting user acquisition campaigns.

• Systematically develop variations of top-performing creatives by exploring new visuals, attention-grabbing hooks, diverse formats, and alternative angles to maximize engagement.

• Actively partner with performance marketing specialists to interpret audience resonance, translate campaign performance data into actionable design iterations, and collaboratively optimize key metrics like Click-Through Rate (CTR), Cost Per Acquisition (CPA), and overall conversion rates.

• Continuously monitor and research creative trends across the paid social landscape, identifying emerging formats and concepts that warrant testing to maintain a competitive edge.

• Proactively research, integrate, and utilize AI tools (e.g., GPT, Midjourney, AI video generators) to streamline image/video generation, animation processes, and automate repetitive tasks, thereby enhancing creative production speed and efficiency.

• Ensure all creative output adheres to Promova's brand guidelines while demonstrating adaptability to various ad formats and platform requirements.

• Contribute to A/B testing strategies by providing diverse creative assets and analyzing their performance impact.

📝 Enhancement Note: The responsibilities are heavily skewed towards performance marketing and GTM operations, focusing on data-driven creative optimization rather than purely aesthetic design. The emphasis on testing, iteration, and performance metrics is critical for this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Motion Graphics, Fine Arts, Marketing, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: Minimum of 1-2 years of dedicated experience in motion design and graphic design, with a significant portion focused on performance marketing creatives.

Required Skills:

• Advanced proficiency in Adobe After Effects for creating dynamic motion graphics and video content.

• Solid working knowledge of design software including Adobe Illustrator, Adobe Photoshop, and Adobe Premiere Pro for asset creation, manipulation, and video editing.

• Experience in creating performance marketing creatives for platforms like Meta Ads (Facebook/Instagram) and TikTok Ads.

• Demonstrated ability to work with and adapt to existing brand guidelines across various creative formats.

• Confident and practical experience using AI tools such as GPT for content ideation, Midjourney for image generation, and other AI video tools for production enhancement.

• Understanding of key performance marketing metrics (CTR, CPA, Conversion Rates) and how design impacts them.

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, part-time capacity. Preferred Skills:

• Experience with Figma for collaborative design and prototyping.

• Familiarity with data analysis tools and interpreting performance reports to inform creative decisions.

• Understanding of A/B testing methodologies in a paid media context.

• Experience in language education or EdTech industry marketing.

• Basic understanding of video editing principles beyond motion graphics, such as narrative structure.

📝 Enhancement Note: The required skills are heavily weighted towards technical design software and AI tools, reflecting the "full-stack" nature of the role. The emphasis on performance marketing platforms and metrics is crucial, indicating a need for a designer who understands ROI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-performing static and video ad creatives specifically designed for paid social platforms (Meta, TikTok).

• Case studies demonstrating the iterative process of creative development, including initial concepts, variations, and optimizations based on performance data.

• Examples showcasing the application of AI tools (e.g., Midjourney, GPT, AI video generators) in the creative production workflow, highlighting efficiency gains or novel outcomes.

• Visuals that reflect a strong understanding of brand guidelines and the ability to adapt them for diverse marketing campaigns.

• Demonstrations of motion graphics and animation skills applied to advertising contexts, with clear explanations of the creative intent and expected impact. Process Documentation:

• Showcase of how you approach translating performance data (CTR, CPA, conversion rates) into actionable design improvements.

• Examples of your workflow for creating multiple variations of successful creatives to test different angles and formats.

• Documentation or explanation of your method for integrating AI tools into a design workflow to enhance speed and efficiency.

• Evidence of collaboration with marketing or performance teams, illustrating how you contribute to campaign goals through creative execution.

📝 Enhancement Note: The portfolio requirements are highly specific to performance marketing and the practical application of design skills in a data-driven GTM context. Emphasis is placed on demonstrating impact and efficiency, particularly through AI integration.

💵 Compensation & Benefits

Salary Range: As this is a part-time contractor role based in Ukraine, the salary will be competitive within the Ukrainian market for experienced freelance graphic and motion designers specializing in performance marketing. Based on industry benchmarks and the described responsibilities, an estimated hourly rate would range from $15 - $30 USD per hour, depending on the candidate's specific experience, portfolio strength, and proficiency with AI tools.

Benefits:

• Flexible Part-Time Schedule: Ability to work approximately 20 hours per week, allowing for work-life balance and other commitments.

• Remote Work Flexibility: Fully remote position, enabling work from any location within Ukraine.

• Access to AI Tools: Opportunity to work with and gain experience in cutting-edge AI creative generation and automation tools.

• Impactful Work: Direct contribution to the growth and success of a leading language education platform.

• Professional Development: Exposure to performance marketing strategies and data-driven creative optimization.

• Contractor Engagement: Professional contractor agreement with clear terms of service.

Working Hours: This is a part-time role, estimated at approximately 20 hours per week. The specific daily schedule is flexible, allowing for self-management as long as core responsibilities are met and collaboration with the team is facilitated, particularly during standard business hours for potential cross-functional meetings or feedback sessions.

📝 Enhancement Note: Salary is estimated based on typical freelance rates in Ukraine for specialized creative roles, adjusted for the part-time nature and the specific skill set. Benefits are typical for contract roles, with emphasis on flexibility and the unique aspect of AI tool usage.

🎯 Team & Company Context

🏢 Company Culture

Industry: Educational Technology (EdTech) / Language Learning. Promova is at the forefront of redefining language education using AI, aiming to make learning accessible and personal for a global audience. This positions them within a rapidly growing and innovative sector.

Company Size: While Genesis is the parent organization, Promova operates with a dynamic, startup-like agility. The creative team is likely lean and highly collaborative, typical of growth-stage tech companies.

Founded: Promova was founded with a mission to empower lifelong learners through AI-driven language education. The company's ethos is built around innovation, rapid iteration, and a global mission, fostering an environment where bold ideas are encouraged.

Team Structure:

• The Motion & Graphic Designer will be part of the creative team, likely reporting to a Creative Lead or Marketing Manager.

• This role involves close collaboration with the performance marketing team, creative marketing specialists, and potentially product marketing.

• The structure is designed for agility, allowing for quick decision-making and rapid execution of creative campaigns. Methodology:

• Data-Driven Creativity: Emphasis on using performance data (CTR, CPA) to inform creative design and iteration.

• Agile Development: Rapid testing and iteration of creatives to quickly identify what resonates with the target audience.

• AI Integration: Proactive adoption and integration of AI tools to enhance production efficiency and explore new creative possibilities.

• Cross-Functional Collaboration: Strong emphasis on working with different departments (marketing, performance) to achieve common goals.

Company Website: https://gen-tech.breezy.hr (Genesis ATS) and http://promova.com/ (Promova)

📝 Enhancement Note: The company culture is framed around innovation, AI, and a global mission, which is crucial for a creative role that needs to be adaptable and forward-thinking. The emphasis on data and agility is key for understanding the operational context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level specialist position within the creative operations function. It's ideal for individuals looking to build a strong foundation in performance marketing creative production and AI-assisted design.

Reporting Structure: The designer will likely report to a Creative Lead or Marketing Manager, working closely within a pod or team structure that includes performance marketers and other creative specialists.

Operations Impact: The designer's work directly influences the efficiency and effectiveness of Promova's user acquisition campaigns. By creating high-performing creatives, they contribute directly to lead generation, customer acquisition, and ultimately, revenue growth, playing a crucial role in the GTM strategy's success.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative design for specific platforms (Meta, TikTok) and learn advanced AI prompting and integration techniques.

• Skill Expansion: Develop a stronger understanding of A/B testing methodologies, data analysis for creative optimization, and potentially expand into broader marketing strategy.

• Leadership Potential: With proven success and expanded responsibilities, opportunities may arise to lead creative projects, mentor junior designers, or transition into a Creative Lead role within the organization as it grows.

• Industry Expertise: Gain valuable experience in the rapidly evolving EdTech and AI-driven marketing landscape.

📝 Enhancement Note: Growth is framed around specialization within performance creative and AI, along with broadening marketing operational understanding. The direct impact on acquisition metrics highlights the operational significance of the role.

🌐 Work Environment

Office Type: This is a fully remote position, offering maximum flexibility for individuals based in Ukraine.

Office Location(s): The role is remote within Ukraine. This allows for a distributed team environment, removing geographical constraints within the country.

Workspace Context:

• Autonomous Environment: As a remote role, candidates are expected to manage their own workspace and working hours effectively.

• Digital Collaboration: The primary mode of interaction will be through digital communication tools (e.g., Slack, Breezy HR, project management software), requiring strong written and verbal communication skills.

• Tool-Centric: The work environment is heavily reliant on digital design tools and AI platforms, necessitating a reliable internet connection and appropriate hardware.

• Cross-functional Interaction: Despite the remote nature, there's a strong emphasis on collaboration with remote marketing and performance teams.

Work Schedule: The role is part-time (approximately 20 hours/week) with inherent flexibility. While deadlines and project needs will dictate some urgency, the specific daily schedule can be managed by the contractor, allowing for integration with personal life and other professional commitments.

📝 Enhancement Note: The remote and flexible nature is a key aspect, requiring self-discipline and strong digital collaboration skills. The "workspace" is digital, emphasizing reliance on tools and effective online communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios against the specified requirements, focusing on relevant experience and AI tool proficiency.

• Portfolio Presentation & Skills Assessment: Candidates will likely be asked to present their portfolio, discussing specific projects, their creative process, and how they've used AI tools. This may include a practical design challenge.

• Performance Marketing Context Discussion: An interview with the hiring manager or a performance marketing lead to assess understanding of acquisition channels, key metrics (CTR, CPA), and data-driven iteration.

• Cultural Fit & Collaboration Assessment: Discussion to gauge how the candidate collaborates in a remote, fast-paced environment and aligns with Promova's innovative culture.

• Final Interview & Offer: Following successful rounds, a final discussion and offer may be extended.

Portfolio Review Tips:

• Highlight Performance: Clearly showcase ad creatives that demonstrably achieved strong performance metrics. Quantify results whenever possible (e.g., "Increased CTR by X%", "Reduced CPA by Y%").

• Showcase AI Integration: Include specific examples of how you've used AI (Midjourney, GPT, etc.) to expedite creative production, generate unique visuals, or explore new concepts. Explain the process and benefits.

• Demonstrate Iteration: Present case studies that illustrate your ability to take feedback or performance data and iterate on designs effectively.

• Platform Specificity: Ensure examples are relevant to Meta and TikTok ad formats, showcasing an understanding of their unique requirements and best practices.

• Brand Adherence: Include examples that demonstrate your ability to work within and adapt brand guidelines.

Challenge Preparation:

• Be prepared for a practical design task, likely involving creating a static or short video ad concept based on a brief, potentially incorporating AI elements.

• Practice articulating your design decisions, your creative process, and how your work directly supports marketing objectives and KPIs.

• Be ready to discuss your experience with AI tools in a practical, applied context, not just theoretical knowledge.

📝 Enhancement Note: The interview process heavily emphasizes practical application, portfolio demonstration, and an understanding of performance marketing metrics and AI tools. The portfolio review advice is tailored to highlight these critical aspects for this specific role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Core tool for motion graphics and video animation. Advanced proficiency is essential.

• Adobe Illustrator: For creating vector graphics, logos, and UI elements.

• Adobe Photoshop: For image editing, manipulation, and asset creation.

• Adobe Premiere Pro: For video editing, assembly, and final rendering.

• Figma: Preferred for collaborative design, prototyping, and potentially UI elements.

Analytics & Reporting:

• While not a primary tool for the designer, familiarity with how data from Meta Ads Manager, TikTok Ads Manager, and potentially Google Analytics is used to inform creative decisions is beneficial. CRM & Automation:

• AI Tools:

  • GPT (e.g., ChatGPT): For ideation, scriptwriting, concept generation, and copywriting assistance.
  • Midjourney: For generating unique imagery and visual concepts.
  • AI Video Generation/Editing Tools: Any tools used for automating animation, generating video sequences, or enhancing video content.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira for task management and workflow tracking is expected in a remote team environment.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software and crucial AI tools. Understanding how these tools integrate with performance marketing platforms is key.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A culture that encourages testing new ideas, pushing creative boundaries, and exploring emerging technologies like AI.

• Data-Driven Decision Making: Valuing insights derived from performance data to guide creative strategy and optimize campaigns for maximum impact.

• Efficiency & Speed: A focus on rapid iteration and production, leveraging tools and processes to deliver high-quality creatives quickly.

• Global Impact & Accessibility: A shared mission to make language learning accessible worldwide, fostering a sense of purpose and connection among team members.

• Collaboration & Communication: Openness to feedback, proactive communication, and strong teamwork, especially in a remote setting.

Collaboration Style:

• Remote-First & Asynchronous: While real-time collaboration may occur, the team likely relies heavily on asynchronous communication through platforms like Slack and project management tools.

• Feedback Loops: A culture where constructive feedback is welcomed and used for continuous improvement of creative assets and processes.

• Cross-Functional Synergy: Close working relationships between creative, performance marketing, and other GTM teams to ensure alignment and shared objectives.

• Agile Workflow: Adaptable and responsive to changing campaign needs, market trends, and performance insights.

📝 Enhancement Note: The culture emphasizes innovation, data, and efficiency, aligning with operational best practices. The collaboration style is adapted for a remote, fast-paced environment, requiring strong communication and adaptability.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Change in AI: Keeping up with the rapid advancements and new releases in AI creative tools requires continuous learning and adaptation.

• Balancing Creativity with Performance: Effectively merging artistic vision with the strict requirements of performance marketing metrics and platform constraints.

• Remote Collaboration: Maintaining strong communication and team cohesion in a fully remote, part-time capacity.

• Volume of Iterations: The demand for creating and testing multiple variations of creatives can be high.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in leveraging advanced AI features for creative production and exploring new AI capabilities as they emerge.

• Performance Marketing Acumen: Developing a deeper understanding of paid social advertising, user acquisition funnels, and conversion rate optimization (CRO).

• Cross-Functional Skill Development: Gaining insights into broader marketing strategies and operational workflows beyond creative production.

• Industry Trends: Staying ahead of the curve in both EdTech and digital marketing creative trends.

📝 Enhancement Note: Challenges are framed around the dynamic nature of AI and performance marketing, with growth opportunities focused on deepening expertise in these areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing ad creative from concept to launch, specifically for Meta or TikTok." (Focus on iteration, data use, and AI integration.)

• "How do you approach translating performance data (e.g., low CTR, high CPA) into actionable design changes for an existing creative?" (Demonstrate analytical and problem-solving skills.)

• "Walk us through a project where you utilized AI tools (like Midjourney or GPT) to enhance your creative workflow. What were the benefits and challenges?" (Show practical AI application.)

• "How do you stay updated on the latest creative trends and algorithm changes on platforms like TikTok and Meta?" (Highlight proactivity and industry awareness.) Company & Culture Questions:

• "What attracts you to Promova's mission of redefining language education with AI?" (Show genuine interest and alignment.)

• "How do you envision your role contributing to our growth objectives through creative design?" (Connect your skills to business impact.)

• "Describe your experience working in a remote, part-time, or contract role. How do you manage your time and ensure effective collaboration?" (Assess self-management and communication.) Portfolio Presentation Strategy:

• Quantify Impact: For each relevant piece, clearly state the platform, your role, and any measurable results (CTR, CPA, engagement rates).

• Tell the Story: For case studies, explain the problem, your creative solution, the tools/AI used, the iteration process, and the outcome.

• Highlight AI Usage: Dedicate specific slides or sections to showcase how you've integrated AI tools, explaining the why and how.

• Platform Relevance: Ensure your showcased work is directly applicable to paid social acquisition channels.

• Be Prepared for Questions: Anticipate questions about your process, tool choices, and how you handle feedback or performance challenges.

📝 Enhancement Note: Interview questions are designed to assess not only creative skills but also operational understanding of performance marketing, AI integration, and remote work effectiveness. Portfolio presentation strategy emphasizes demonstrating tangible results and process.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Breezy HR portal at https://gen-tech.breezy.hr/p/add8999e67ac-motion-graphic-designer-part-time-promova.

• Curate Your Portfolio: Select 3-5 of your strongest performance-focused ad creatives (static and video) that demonstrate your skills in motion graphics, graphic design, and AI tool integration. Ensure they are relevant to Meta and TikTok.

• Tailor Your Resume: Highlight experience with Adobe Creative Suite, AI tools (GPT, Midjourney), performance marketing platforms, and any quantifiable achievements in improving creative performance metrics.

• Prepare Your Portfolio Presentation: Practice walking through your selected portfolio pieces, focusing on your creative process, the impact of your work, and your experience with AI tools. Be ready to discuss how you iterate based on data.

• Research Promova: Familiarize yourself with Promova's mission, target audience, and current marketing efforts to articulate your understanding of their needs and how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.