Motion and Graphic Designer

📍 Job Overview

Job Title: Motion and Graphic Designer

Company: Vacances Air Canada / Air Canada Rouge

Location: Montreal, Quebec, Canada

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 25, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in developing visually engaging digital content, focusing on motion graphics and video for marketing campaigns across various platforms.

• The position requires a strong understanding of animation principles and graphic design to translate creative concepts into compelling visual narratives that align with brand identity.

• Successful candidates will collaborate closely with marketing, creative, and e-commerce teams to deliver high-quality animated assets for digital advertising, social media, and web platforms.

• The role demands proficiency in industry-standard animation and design software, with a focus on producing dynamic visual content that drives engagement and supports business objectives.

📝 Enhancement Note: This role is positioned within the marketing and creative functions of a travel company, emphasizing the need for dynamic visual content to promote vacation packages and travel experiences. The hybrid work model suggests a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality motion graphics and video content for a range of digital channels, including social media (Instagram, Facebook, TikTok, YouTube), websites, and digital advertising platforms.

• Adapt and animate existing advertising concepts and campaign materials into various animated formats, ensuring strict adherence to Air Canada Vacations' brand guidelines and the artistic direction of each campaign.

• Collaborate proactively with the Senior Designer, marketing, and creative departments to develop innovative animated solutions that meet project specifications and enhance campaign effectiveness.

• Design and produce static graphic elements, such as static banners for websites and promotional materials, complementing the animated content.

• Manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced environment, demonstrating strong organizational and time management skills.

• Conduct thorough proofreading and revisions of all created assets to ensure accuracy, consistency, and a high standard of final output.

• Oversee the quality and accuracy of all content, ensuring proper sign-off procedures and final approvals are obtained before deployment.

• Stay abreast of emerging technologies, trends, and best practices in animation, motion design, and digital content creation to continuously improve workflows and output.

📝 Enhancement Note: The responsibilities highlight a need for both creative execution and project management, with an emphasis on delivering marketing-ready assets. The mention of "adapting advertising concepts" suggests a role that requires both creative interpretation and technical execution based on existing briefs.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Motion Design & Animation: Advanced proficiency in After Effects and/or Premiere Pro for creating dynamic animations and video edits.

• Graphic Design Software: Mastery of Adobe Creative Cloud suite, including InDesign, Photoshop, and Illustrator, for creating and manipulating graphic elements.

• Technical Environment: Experience working effectively within a Mac operating system environment.

• Bilingualism: Fluency in both spoken and written French and English is mandatory for effective communication with diverse teams and stakeholders.

• Creativity & Initiative: A strong portfolio showcasing innovative design solutions and the ability to propose proactive creative approaches.

• Professionalism & Judgment: Ability to exercise sound judgment and maintain a high level of professionalism in all work aspects.

• Communication & Interpersonal Skills: Excellent verbal and written communication, with strong analytical skills and the ability to collaborate effectively.

• Organizational Skills: Highly developed organizational abilities, with a proven capacity to manage multiple projects under pressure and meet strict deadlines.

• Teamwork: A collaborative spirit and the ability to contribute positively to team dynamics and leadership initiatives.

Preferred Skills:

• Experience with HTML5 animation for web banners and interactive content.

• Familiarity with video editing workflows beyond basic animation, including storyboarding and asset integration.

• Understanding of digital marketing principles and how motion graphics contribute to campaign performance across various channels (e.g., social media, programmatic advertising).

📝 Enhancement Note: The emphasis on bilingualism and a Mac environment are critical requirements. The mention of "essential" professional experience points to a need for candidates to showcase practical application of their skills through a portfolio, rather than just theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive and up-to-date portfolio is mandatory for application consideration.

• The portfolio must include clear examples of animated work across various digital platforms (e.g., social media ads, web banners, short video clips).

• Demonstrate proficiency in translating creative briefs into compelling animated narratives, showcasing adaptability to different campaign styles and objectives.

Process Documentation:

• Showcase experience in managing the animation and video production workflow, from initial concept and storyboarding to final rendering and delivery.

• Provide examples of how you've collaborated with marketing and creative teams to refine animated concepts and ensure alignment with project goals.

• Illustrate your approach to quality control, including proofreading, revision processes, and final approval procedures for animated assets.

📝 Enhancement Note: The explicit requirement for a "real" portfolio or one with animated examples underscores its importance. Applicants should curate their portfolios to specifically highlight motion design projects relevant to digital marketing and advertising, demonstrating their ability to execute creative briefs.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Generous Employee Travel Programs: Significant travel privileges for employees and eligible persons after 6 months of service, a major perk in the travel industry.

• Comprehensive Health & Dental Benefits: A robust package covering health and dental needs for employees and their families.

• Training and Development Tools: Access to resources and tools designed to foster professional growth and skill enhancement.

• Hybrid Work Model: Flexibility with a structured hybrid schedule (4 days in-office, 1 day remote), promoting work-life balance.

• Retirement Savings Plan: (Implied, common for full-time roles) Potential for company-matched contributions to a retirement savings plan.

• Paid Time Off: (Implied, standard for permanent roles) Vacation days, sick leave, and statutory holidays.

Working Hours:

• Standard full-time hours, typically 40 hours per week. The hybrid model offers some flexibility, with specific in-office days and one designated remote day.

📝 Enhancement Note: Salary is estimated based on typical mid-level motion designer roles in Montreal, factoring in the bilingual requirement and the specific industry. The travel benefits are a significant differentiator for this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel & Tourism, Aviation Services. Air Canada Vacations specializes in creating and selling vacation packages, tours, and cruises, leveraging the Air Canada network.

Company Size: Air Canada is a large enterprise, and its subsidiaries like Air Canada Vacations operate as significant entities within the travel sector. This implies a structured corporate environment with established processes and a large employee base.

Founded: Air Canada has a long history dating back to 1937, with Air Canada Vacations evolving over time to become a leading tour operator. This history suggests a company with established market presence and operational experience.

Team Structure:

• The Motion and Graphic Designer will be part of the creative and marketing departments, likely reporting to a Senior Designer or Creative Lead within the marketing division.

• This role involves close collaboration with cross-functional teams, including e-commerce, digital marketing, and potentially product development teams, to ensure visual content aligns with business objectives.

Methodology:

• Emphasis on data-driven creative decisions, leveraging insights from digital marketing campaigns to inform motion graphic strategies.

• Agile or iterative approaches to campaign development, allowing for flexibility and adaptation based on performance metrics and market feedback.

• Focus on brand consistency and storytelling through visual media to enhance customer engagement and brand loyalty in the competitive travel market.

Company Website: https://www.aircanadavacations.com/

📝 Enhancement Note: The company's core business in travel means the creative output will be directly linked to customer acquisition and brand perception in a highly competitive market. The scale of Air Canada suggests a professional, structured environment with opportunities for learning within a large organization.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level position, suitable for individuals with 2-5 years of dedicated experience in motion and graphic design. It signifies a step beyond entry-level roles, requiring independent contribution and project ownership.

Reporting Structure: The role reports to a Senior Designer or Creative Lead, who is likely part of the broader Marketing or Creative department. This structure provides mentorship while allowing for significant autonomy in day-to-day tasks.

Operations Impact: The work of a Motion and Graphic Designer directly impacts the company's marketing effectiveness, brand perception, and customer engagement. High-quality visual content is crucial for attracting and retaining customers in the travel industry, influencing conversion rates for vacation packages and promotions.

Growth Opportunities:

• Senior Motion Designer: Progression to a senior role, taking on more complex projects, leading smaller initiatives, and mentoring junior designers.

• Creative Lead/Art Director: Advancement into leadership positions, overseeing creative strategy and managing a team of designers, potentially specializing in digital or brand campaigns.

• Specialization: Opportunity to deepen expertise in specific areas like 3D animation, interactive design, or UI/UX animation, aligning with evolving industry demands.

• Cross-functional Moves: Potential to move into related areas like digital marketing coordination or content strategy roles, leveraging acquired understanding of marketing objectives.

📝 Enhancement Note: The growth path suggests a clear trajectory within the creative function, with opportunities to increase responsibility and artistic influence. The company's size offers potential for diverse career paths beyond the immediate design role.

🌐 Work Environment

Office Type: The company utilizes a hybrid work model, indicating a modern office environment that balances in-person collaboration with remote flexibility. This suggests well-equipped office spaces designed for creative work and team interaction.

Office Location(s): The role is based in Montreal, Quebec. The specific office location would likely be in a central business district, accessible by public transportation.

Workspace Context:

• The workspace is designed to foster collaboration, with opportunities for designers to interact with marketing, e-commerce, and other creative team members, facilitating idea exchange and feedback.

• Access to industry-standard hardware (Mac environment) and software (Adobe Creative Cloud) is expected, providing the necessary tools for high-quality output.

• The environment encourages creativity and innovation, with a focus on producing visually appealing content that aligns with the company's brand and marketing strategies.

Work Schedule: A standard 40-hour work week, with a hybrid arrangement: 4 days in the office (including core days like Tuesday, Wednesday, Thursday) and 1 day working remotely. This structure aims to balance team connectivity with individual focus time.

📝 Enhancement Note: The hybrid model is a key feature, indicating an employer that values work-life balance and modern work practices. The collaborative aspect of the workspace is crucial for a creative role that involves frequent interaction with other departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and, critically, the submitted portfolio for relevant motion design and graphic design experience.

• Technical Interview/Assessment: Candidates may be asked to complete a practical design challenge or present specific portfolio pieces, demonstrating their skills in After Effects, Premiere Pro, and other Adobe CC tools. This stage will assess their ability to adapt creative briefs and execute projects within brand guidelines.

• Team/Hiring Manager Interview: Discussion about past projects, creative process, problem-solving approaches, and how their skills align with the team's needs. This stage will also assess bilingual proficiency and cultural fit.

• Final Interview: May involve senior management or department heads to discuss overall fit, career aspirations, and strategic contribution.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant motion design projects. Prioritize work that demonstrates versatility across different platforms (social, web, video ads).

• Highlight Process: For each project, briefly explain the brief, your creative process, the tools used, and the impact or outcome (if quantifiable). Use case study formats where possible.

• Demonstrate Bilingualism: If possible, include projects that were created for French or English markets, or mention your ability to adapt content for both.

• Brand Alignment: Ensure your portfolio demonstrates an understanding of brand guidelines and how to maintain visual consistency across different animated assets.

Challenge Preparation:

• Be prepared for a motion design challenge that might involve creating a short animation based on a provided brief or revising an existing piece of content.

• Practice articulating your creative decisions and technical approach clearly and concisely.

• Be ready to discuss how you manage feedback and revisions effectively.

📝 Enhancement Note: The portfolio is explicitly stated as mandatory. Candidates should focus on showcasing motion graphics relevant to the travel industry or digital advertising. The bilingual requirement will likely be assessed throughout the interview process.

🛠 Tools & Technology Stack

Primary Tools:

• Motion Graphics & Video Editing: Adobe After Effects (primary for animation), Adobe Premiere Pro (for video editing and assembly).

• Graphic Design: Adobe Photoshop (for raster graphics, image manipulation), Adobe InDesign (for layout and print/digital collateral), Adobe Illustrator (for vector graphics and logos).

• Operating System: macOS (mandatory).

Analytics & Reporting:

• While not directly responsible for analytics, understanding how motion graphics perform on platforms like Google Analytics, Facebook Ads Manager, or YouTube Analytics is beneficial for optimizing content.

CRM & Automation:

• Understanding of how visual assets integrate into marketing automation platforms or CRM-driven campaigns (e.g., email marketing) is a plus.

• Knowledge of HTML5 for creating animated web banners and interactive digital ads is highly desirable.

📝 Enhancement Note: Proficiency in the Adobe Creative Cloud suite, particularly After Effects and Premiere Pro, is non-negotiable. The Mac environment requirement is also critical. Familiarity with HTML5 indicates a need for web-based animation skills.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually engaging and original content that stands out in the travel market.

• Collaboration & Teamwork: Working effectively with designers, marketers, and other departments to achieve shared goals.

• Brand Stewardship: Upholding and enhancing the Air Canada Vacations brand image through consistent and high-quality visual communication.

• Efficiency & Agility: Ability to manage workloads, meet deadlines, and adapt to changing project requirements and market trends.

• Customer Focus: Creating content that resonates with travelers, inspiring them to book their next vacation.

Collaboration Style:

• Cross-functional integration is key, requiring clear communication and a willingness to understand the objectives of marketing, e-commerce, and other teams.

• A feedback-driven culture where constructive criticism is welcomed to refine creative output and ensure project success.

• Emphasis on sharing knowledge and best practices within the creative team to foster continuous improvement and skill development.

📝 Enhancement Note: The company's commitment to diversity, equity, and inclusion (mentioned in the job description) suggests a culture that values respect, belonging, and varied perspectives, which can positively influence creative collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Platforms: Ensuring animated content aligns with brand guidelines while adapting to the unique requirements and aesthetics of various platforms (e.g., TikTok vs. YouTube vs. static banners).

• Balancing Creative Vision with Marketing Objectives: Translating marketing goals into compelling visual stories that are both creatively inspiring and commercially effective.

• Managing Tight Deadlines and High Volumes: The fast-paced nature of digital marketing requires efficient workflow management and the ability to produce high-quality work under pressure.

• Keeping Pace with Evolving Technologies: The digital landscape and animation tools are constantly changing, requiring continuous learning and adaptation to new software and techniques.

Learning & Development Opportunities:

• Advanced Animation Techniques: Opportunities to learn and apply more sophisticated animation methods, potentially including 3D animation or advanced motion graphics techniques.

• Industry Conferences & Workshops: Access to professional development events focused on motion design, digital marketing, and creative trends.

• Cross-Departmental Exposure: Learning about the broader marketing and e-commerce strategies can enhance the designer's ability to create more impactful visuals.

• Mentorship: Guidance from senior designers and creative leads can foster skill development and career progression.

📝 Enhancement Note: The challenges are typical for a role in a dynamic digital marketing environment. The growth opportunities are tied to both deepening technical skills and broadening strategic understanding within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a static campaign concept into an animated piece. What was your process, and what were the key considerations?" (Assesses creative interpretation and execution.)

• "How do you ensure your motion graphics align with brand identity and marketing objectives, especially when working across different platforms like social media and web banners?" (Tests understanding of brand stewardship and campaign effectiveness.)

Company & Culture Questions:

• "What interests you about Air Canada Vacations and the travel industry?" (Assesses motivation and cultural fit.)

• "How do you approach collaboration with non-design teams, such as marketing or e-commerce?" (Gauges interpersonal and cross-functional skills.)

Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, frame it as a mini-case study. Start with the objective, describe your role and process, highlight key creative decisions, and explain the results or impact.

• Focus on Motion: Emphasize the animation and motion aspects. Clearly articulate how movement and timing enhance the message or user experience.

• Technical Clarity: Be prepared to discuss the software and techniques used, especially for After Effects and Premiere Pro.

• Bilingualism: Be ready to discuss your experience working in both French and English and how you approach localization or adaptation of creative content.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their technical skills but also their strategic thinking, collaborative abilities, and understanding of how design contributes to business goals, especially within the context of the travel industry.

📌 Application Steps

To apply for this Motion and Graphic Designer position:

• Submit your application through the provided link on the Dayforce portal.

• Portfolio Customization: Ensure your resume and cover letter are tailored to highlight your motion design experience and proficiency in Adobe Creative Cloud, particularly After Effects and Premiere Pro.

• Portfolio Submission: Crucially, submit your portfolio. Ensure it contains clear examples of animated work relevant to digital marketing and advertising. Organize it logically, perhaps with a brief introduction to each project.

• Bilingualism Demonstration: Be prepared to articulate your fluency in both French and English during the application and interview process.

• Company Research: Familiarize yourself with Air Canada Vacations' current marketing campaigns, brand messaging, and target audience to better tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---