Middle Web Designer

📍 Job Overview

Job Title: Middle Web Designer

Company: INFUSE

Location: Ukraine

Job Type: Contractor

Category: Design Operations / Creative Operations

Date Posted: 2026-06-22

Experience Level: Mid-Level (2-4 years)

Remote Status: On-site

🚀 Role Summary

• Design and develop impactful web and marketing visuals to clearly communicate value and drive conversions for INFUSE campaigns.

• Translate complex briefs into polished, implementation-ready designs, focusing on user needs and business objectives.

• Collaborate with cross-functional teams to ensure seamless developer handoff and effective execution of design assets.

• Maintain a high standard of quality and creativity, staying abreast of industry trends to enhance design effectiveness.

• Manage time and projects efficiently to meet all deadlines in a dynamic environment.

📝 Enhancement Note: While the title is "Web Designer," the responsibilities heavily lean into creative operations and marketing design, requiring a strong understanding of how design supports business goals and Go-To-Market (GTM) strategies. The role demands not just aesthetic skill but also strategic thinking in visual communication and campaign execution.

📈 Primary Responsibilities

• Develop and iterate on web and landing page designs, including key UI elements, ensuring alignment with strategic business objectives and user experience requirements.

• Produce implementation-ready design files, encompassing responsive variants, reusable components, clear naming conventions, and complete specifications/assets for efficient developer handoff.

• Create diverse marketing design assets, such as presentations, pitch decks, digital banners, and PDF marketing collateral, to support various campaign initiatives.

• Translate project briefs into effective design solutions by defining structure, layout, typography, and visual elements that resonate with target audiences.

• Actively participate in design reviews, incorporate feedback constructively, and uphold a consistently high standard of quality and meticulous attention to detail in all deliverables.

• Continuously monitor industry trends, competitor presentations, and design best practices to elevate the quality and effectiveness of visual communications and marketing materials.

• Manage workload and meet all project deadlines with a strong emphasis on time management and efficiency.

📝 Enhancement Note: The responsibilities emphasize a practical, results-oriented approach to design, framing it as a critical component of Go-To-Market (GTM) success. This suggests a need for designers who understand conversion optimization and campaign performance.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Web Design, Digital Media, or a related field is highly recommended.

Experience: 2-4 years of professional experience specifically in web design and digital design, with a proven track record of creating compelling visual assets for marketing and online platforms.

Required Skills:

• Figma Mastery: Proven ability to transform concepts into sophisticated visual designs using Figma.

• Adobe Creative Suite Proficiency: Confident skills in Adobe Illustrator, Adobe Photoshop, and Adobe XD for comprehensive design execution.

• Web & Landing Page Design: Demonstrated experience in designing user-friendly and aesthetically pleasing web pages and landing pages.

• Marketing Asset Creation: Experience in developing various marketing materials, including presentations, pitch decks, digital banners, and PDF collateral.

• Design Fundamentals: Strong understanding of layout principles, typography, composition, and visual hierarchy to create impactful designs.

• English Proficiency: B1 level or higher, enabling effective communication in a professional, often international, work environment.

• Original Thinking: Capacity for inventive and original design solutions.

• Self-Starter Mentality: Ability to work independently with a strong work ethic and proactive approach to tasks.

Preferred Skills:

• Experience with responsive design principles and cross-browser compatibility considerations.

• Familiarity with UI/UX principles and user-centered design methodologies.

• Basic understanding of HTML/CSS to better inform design decisions for web implementation.

• Experience working within a remote or hybrid team environment, demonstrating adaptability.

📝 Enhancement Note: The emphasis on Figma, Adobe Suite, and a strong portfolio with specific examples of web/landing pages and marketing assets indicates a need for a designer who can deliver production-ready files. The B1 English proficiency requirement suggests that communication, both written and verbal, is a key aspect of this role, especially for a "Contractor" role that may involve remote collaboration or client interaction.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-4 years of professional web and digital design work.

• Web/Landing Page Design: Dedicated sections demonstrating expertise in creating effective and visually appealing web and landing pages, including examples of user interface (UI) elements and responsive layouts.

• Marketing Assets: Clear examples of diverse marketing materials, such as polished presentations/pitch decks, engaging digital banners, and professional PDF marketing collateral, illustrating an understanding of campaign objectives.

• Design Process Documentation: Where possible, include brief explanations or case studies outlining the design process, from brief interpretation to final deliverable, highlighting problem-solving and iteration.

• Technical Specifications: Evidence of providing implementation-ready design files, including clear specifications and assets suitable for developer handoff.

Process Documentation:

• Brief Interpretation: Demonstrations of how initial project briefs are analyzed and translated into structured design concepts.

• Iterative Design: Examples or descriptions of how feedback was incorporated to refine designs, showcasing an iterative design process.

• Handoff Readiness: Showcase of design files that are organized, well-annotated, and ready for seamless integration by development teams.

📝 Enhancement Note: The requirements for a portfolio are very specific, emphasizing not just the final output but also the ability to produce "implementation-ready" files and demonstrate a clear understanding of the design process from brief to handoff. This is crucial for a role focused on delivering tangible marketing and web assets efficiently.

💵 Compensation & Benefits

Salary Range: As a contractor role in Ukraine, the salary would typically be negotiated based on experience, skill set, and project scope. Based on industry benchmarks for a mid-level web designer with 2-4 years of experience in Ukraine, a competitive hourly rate could range from $15 - $30 USD per hour. This estimate is derived from current market data for freelance/contract design professionals in the region, considering the required software proficiency (Figma, Adobe Suite) and the nature of the work (web and marketing design).

Benefits:

• Paid Time Off (PTO): Standard provision for contract roles, allowing for planned breaks and personal time.

• Interesting Creative Projects: Opportunity to work on diverse and modern design challenges using up-to-date tools.

• Supportive, Collaborative Creative Teams: Access to a team environment that fosters creativity and mutual support.

• Reduced Fridays During Summer: A specific work-life balance perk offered during the summer months.

• Birthday Day Off: A personal day off to celebrate birthdays.

Working Hours: 12:00–21:00 EEST (Eastern European Summer Time). This is a 9-hour workday, likely inclusive of breaks, totaling 40 hours per week if it's a standard 5-day work week.

📝 Enhancement Note: The salary estimate is based on general market research for contract web designers in Ukraine. The specific benefits, while noted, are typical for contract roles and may differ from full-time employee benefits. The EEST working hours are clearly defined and represent a fixed schedule, which is important for contractors to manage their availability.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the technology and marketing services sector, focusing on delivering innovative solutions and creative services. INFUSE's approach suggests a blend of creative agency and tech-forward operations.

Company Size: While not explicitly stated, the mention of "seasoned recruiting professionals" and "hiring manager and/or the interview team" implies a company of moderate to large size, capable of having structured HR and hiring processes.

Founded: Founded in 2017, INFUSE has established itself as a modern company, likely embracing agile methodologies and contemporary design and technology practices.

Team Structure:

• Creative Operations Focus: The role implies integration within a creative or marketing operations team, working alongside other designers, marketers, and potentially project managers.

• Collaborative Environment: The description highlights "supportive, collaborative creative teams," indicating a team dynamic that values input and teamwork.

• Cross-Functional Interaction: The need for "smooth developer handoff" and the creation of assets for "real campaigns and business goals" suggests regular interaction with development and marketing teams.

Methodology:

• Human-Centric Hiring: INFUSE explicitly states a preference for human evaluation over AI in initial application screening, emphasizing personal attention and fair assessment.

• Iterative Design Process: The responsibilities include participating in reviews and iterating on feedback, pointing to a design workflow that embraces refinement.

• Goal-Oriented Design: Designs are tied to "business objectives and user needs," indicating a performance-driven and strategic approach to creative output.

Company Website: https://infuse.com/

📝 Enhancement Note: INFUSE positions itself as a human-centric organization with a strong emphasis on process and quality, particularly in its hiring and design methodologies. This suggests a culture that values thoroughness, collaboration, and tangible results.

📈 Career & Growth Analysis

Operations Career Level: This "Middle Web Designer" role is situated at an intermediate level, suitable for individuals with 2-4 years of experience. It offers a solid foundation in core design skills applied to business objectives, with opportunities to grow into more senior or specialized design roles within creative operations or marketing departments.

Reporting Structure: The designer will likely report to a Creative Lead, Design Manager, or Head of Marketing/Creative within INFUSE. The collaborative nature of the team suggests direct interaction with project stakeholders and potentially developers.

Operations Impact: The designer's work directly impacts INFUSE's ability to communicate value, attract clients, and achieve business goals through visually compelling web and marketing materials. Effective designs can lead to improved conversion rates, stronger brand perception, and successful campaign outcomes, making this role integral to the GTM strategy.

Growth Opportunities:

• Skill Specialization: Potential to deepen expertise in UI/UX design, branding, or specific marketing collateral creation.

• Project Leadership: As experience grows, opportunities to take on lead roles in design projects or manage smaller design initiatives.

• Process Improvement: Contribute to refining INFUSE's design workflows, developer handoff processes, and asset management systems.

• Tool Proficiency: Further master advanced features of Figma and the Adobe Suite, and potentially explore new design technologies.

📝 Enhancement Note: This role is positioned as a stepping stone for designers looking to gain practical experience in applying their skills to direct business outcomes, particularly within a creative or marketing operations context. The growth potential lies in deepening functional expertise and contributing to process efficiency.

🌐 Work Environment

Office Type: The role is designated as "On-site" in Ukraine, suggesting a physical office location where collaboration and in-person interaction are expected.

Office Location(s): Ukraine. Specific city details are not provided but are implied by the "On-site" designation.

Workspace Context:

• Collaborative Atmosphere: The environment is described as "supportive, collaborative creative teams," fostering an atmosphere where teamwork and shared learning are encouraged.

• Modern Tools: Access to "interesting creative projects using modern tools" indicates that the workspace is equipped with contemporary design software and technology.

• Team Interaction: Being on-site facilitates direct communication and spontaneous collaboration with colleagues, which is beneficial for design iteration and feedback.

Work Schedule: The specified working hours are 12:00–21:00 EEST. This is a consistent schedule that allows for focused work during core business hours in the Eastern European time zone and potentially accommodates collaboration with teams in other regions depending on overlap.

📝 Enhancement Note: The on-site requirement and specific EEST working hours suggest a need for candidates who can commit to a fixed schedule and physical presence within Ukraine, prioritizing in-person collaboration and adherence to a structured workday.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Human-led assessment of applications focusing on alignment with job requirements.

• Video Interview: Potential submission of a video interview for the hiring manager's review.

• Test/Project: A short project or test may be assigned to evaluate practical skills and fit.

• Live Interview: Final interviews conducted face-to-face or via Zoom with the hiring manager and/or interview team.

• Offer Conversation: Discussion about the offer if mutual interest is established after the final interview.

Portfolio Review Tips:

• Showcase Relevant Work: Prioritize web/landing page designs and marketing assets (presentations, banners, PDFs) that directly align with the job responsibilities.

• Demonstrate Process: Include brief case studies or descriptions that explain your design thinking, problem-solving approach, and how you translated briefs into solutions.

• Highlight Implementation-Ready Files: If possible, show examples or discuss your process for creating detailed specifications and assets for developer handoff.

• Emphasize B1 English: Be prepared to communicate clearly and confidently in English during interviews, reflecting your proficiency.

• Originality and Initiative: Highlight projects that showcase inventive thinking and a proactive, self-starter approach.

Challenge Preparation:

• Design Brief Interpretation: Be ready to discuss how you would approach a hypothetical design brief, outlining your initial steps and considerations.

• Tool Proficiency: Be prepared to discuss your experience with Figma and Adobe Suite, potentially demonstrating specific techniques or workflows.

• Quality & Detail: Emphasize your commitment to quality and attention to detail, providing examples of how you ensure accuracy and polish in your work.

• Time Management: Discuss strategies for managing multiple projects and meeting deadlines effectively.

📝 Enhancement Note: INFUSE's hiring process is detailed and emphasizes human interaction and practical assessment. Candidates should prepare to showcase their design skills through a portfolio and potentially a practical test, while also demonstrating strong communication and a proactive attitude.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating and iterating on web and landing page designs, UI elements, and collaborative design workflows.

• Adobe Illustrator: Used for creating vector graphics, logos, icons, and other scalable design assets.

• Adobe Photoshop: Key for image editing, manipulation, and creating raster-based marketing assets like digital banners.

• Adobe XD: May be used for prototyping, wireframing, or design handoff, complementing Figma.

Analytics & Reporting: While not explicitly listed as a required skill for the designer, understanding how designs perform using analytics tools (e.g., Google Analytics, Hotjar) could be beneficial for informing design iterations and demonstrating impact.

CRM & Automation: Not directly relevant to the designer's core responsibilities but awareness of how designs integrate into marketing automation platforms or CRM interfaces could be a plus.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is paramount for this role. The emphasis on these tools suggests that the company relies heavily on these industry-standard platforms for its design operations.

👥 Team Culture & Values

Operations Values:

• Human-Centric Approach: A strong emphasis on personal attention and human evaluation in processes, including hiring.

• Quality & Detail: A commitment to high standards and meticulous attention to detail in all creative outputs.

• Collaboration: Fostering a supportive environment where teams work together effectively to achieve common goals.

• Innovation & Originality: Encouraging inventive thinking and original solutions to design challenges.

• Goal Orientation: Focusing design efforts on achieving clear business objectives and user needs.

Collaboration Style:

• Iterative Feedback: Openness to receiving and incorporating feedback to refine designs and improve outcomes.

• Cross-Functional Synergy: Working closely with developers and marketing teams to ensure seamless integration and alignment of design assets with overall campaign strategies.

• Knowledge Sharing: Implicit in a "collaborative creative team," suggesting an environment where designers share insights and best practices.

📝 Enhancement Note: INFUSE appears to value a culture that blends human connection with professional rigor. The emphasis on collaboration, quality, and goal-oriented design suggests a dynamic and productive team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Business Needs: Effectively translating marketing briefs into designs that are both aesthetically pleasing and strategically effective for conversion.

• Developer Handoff: Ensuring design files are perfectly prepared for seamless implementation by developers, minimizing misinterpretations.

• Meeting Deadlines: Managing workload efficiently under tight deadlines common in creative and marketing projects.

• Adapting to Trends: Staying current with rapidly evolving design trends and technologies while maintaining a consistent brand identity.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and master advanced features within Figma and Adobe Suite.

• UI/UX Specialization: Potential to develop deeper expertise in user interface and user experience design principles.

• Marketing Strategy Integration: Gaining a better understanding of how design contributes to broader marketing campaigns and GTM strategies.

• Diverse Project Exposure: Working on a variety of creative projects for different campaigns can broaden design experience.

📝 Enhancement Note: This role presents opportunities for a designer to hone their skills in a practical, results-driven environment, facing common challenges in creative operations and gaining valuable experience in translating design into tangible business impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a marketing brief into a web design. What are your initial steps?" (Focus on brief analysis, user needs, and initial concept development).

• "How do you ensure your design files are ready for seamless developer handoff? What specific elements do you include in your specs?" (Highlight your process for creating implementation-ready files, components, and clear annotations).

• "Walk us through a project where you had to iterate on feedback. How did you incorporate critique to improve the final design?" (Demonstrate your ability to accept and act on feedback constructively).

• "How do you stay updated on web design trends and best practices?" (Showcase your commitment to continuous learning and industry awareness). Company & Culture Questions:

• "What appeals to you about INFUSE's human-centric hiring process?" (Reflect on their stated values and how they resonate with you).

• "How do you contribute to a collaborative team environment?" (Provide examples of teamwork and communication).

• "What does 'quality and attention to detail' mean to you in the context of web design?" (Explain your personal standards and how you maintain them). Portfolio Presentation Strategy:

• Storytelling: For each project, briefly explain the problem, your solution (design process), and the outcome (impact, if known).

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups.

• Tool Proficiency: Be ready to discuss your workflow in Figma and Adobe Suite, highlighting specific features or techniques you used.

• English Fluency: Practice presenting your work clearly and concisely in English, demonstrating your B1 level proficiency.

📝 Enhancement Note: Candidates should prepare to articulate their design process, demonstrate practical skills with industry-standard tools, and showcase how their work directly contributes to business objectives, all while communicating effectively in English.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest web design, landing page design, and marketing asset creation examples. Tailor any accompanying descriptions to highlight how your work met specific business objectives or user needs.

• Resume Optimization: Ensure your resume clearly outlines your 2-4 years of experience in web and digital design, explicitly mentioning proficiency in Figma, Adobe Illustrator, Photoshop, and XD. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and experience with developer handoffs. Prepare to discuss your portfolio pieces in detail and demonstrate your English communication skills.

• Company Research: Familiarize yourself with INFUSE's website and any available case studies or client work to understand their brand, services, and industry positioning. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.