Middle Graphic Designer

📍 Job Overview

Job Title: Middle Graphic Designer

Company: Genesis (PlantIn)

Location: Kyiv, Ukraine

Job Type: Full-Time

Category: Creative & Media / Marketing Design

Date Posted: May 15, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive visual storytelling and brand consistency across digital marketing channels for innovative ML-based hobby products.

• Develop impactful static advertising creatives and engaging SMM content to support user acquisition and community growth.

• Contribute to the evolution of the company's UI Design System and leverage AI tools for design process optimization and asset generation.

• Collaborate closely with marketing, SMM, and product teams to translate business objectives into compelling visual solutions.

• Maintain high standards of design execution, ensuring brand integrity and adherence to UX/UI principles for web-based marketing materials.

📝 Enhancement Note: This role is positioned within the Genesis ecosystem, specifically supporting PlantIn and CoinIn, which are product-focused IT companies utilizing Machine Learning in the hobby and collectibles niche. The "Middle Graphic Designer" title implies a need for independent contribution and problem-solving beyond entry-level tasks, with an emphasis on performance marketing and system-level design contributions.

📈 Primary Responsibilities

• Design and produce static advertising creatives for digital performance marketing campaigns, optimizing for various platforms and target audiences.

• Create visually appealing assets for social media marketing (SMM), including Instagram grids, static posts, banners, and cover images.

• Develop engaging graphics for marketing materials such as landing pages, quiz landings, paywalls, and promotional content, with potential work on landing page builders.

• Contribute to company branding initiatives, including the design of merchandise, office materials, event collateral, and presentations.

• Maintain and expand UI Design System templates, contribute to the AI asset database, and ensure design consistency across all products and channels.

• Actively test and integrate AI tools (e.g., Midjourney, ChatGPT, Gemini, Claude, Figma AI) to enhance the creation of static design assets and streamline workflows.

• Prepare design files for handoff to developers or for further adaptation, ensuring all specifications are met.

• Collaborate with cross-functional teams to understand project requirements and deliver design solutions that align with marketing strategies and business goals.

📝 Enhancement Note: The responsibilities indicate a need for versatility across performance marketing, SMM, brand, and web design. The emphasis on "routine and operational tasks by brief" suggests a structured approach to design execution, while the integration of AI tools points to a forward-thinking and adaptable design process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Arts, Digital Media, or a related field is highly beneficial.

Experience: Minimum of 2 years of professional experience in graphic design, with a strong focus on digital and performance marketing applications.

Required Skills:

• Proven proficiency in design software: Figma, Adobe Photoshop, and Adobe Illustrator.

• Demonstrated experience in creating static advertising creatives for digital/performance marketing.

• Experience designing visuals for SMM platforms (Instagram, etc.).

• Solid understanding of UX/UI principles and experience designing for web interfaces, including landing pages, quiz pages, and onboarding flows.

• Strong grasp of design fundamentals: composition, typography, color theory, visual hierarchy, and structural integrity.

• Foundational knowledge of brand design and experience working with branded materials.

• Practical experience utilizing AI tools for design generation and optimization (e.g., Midjourney, ChatGPT, Gemini, Claude, Figma AI).

• Excellent visual communication skills and a keen eye for current digital design trends and advertising aesthetics.

• Ability to prepare design assets for development handoff or further adaptation.

Preferred Skills:

• Prior experience with performance marketing specific tasks and SMM design.

• Understanding of Conversion Rate (CR) principles and how design impacts conversion.

• Experience working with design systems, templates, and UI kits.

• Proven experience using AI tools for research and optimization of design processes.

📝 Enhancement Note: The required skills highlight a strong need for practical, digital-first design experience. The emphasis on AI tools is a key differentiator, suggesting the company is keen on leveraging cutting-edge technology in its creative workflows. The "comfort with routine and operational tasks" indicates that while creativity is valued, efficiency and adherence to established processes are also critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in static digital advertising creatives for performance marketing campaigns.

• Include examples of SMM visuals tailored for platforms like Instagram, highlighting engagement and brand consistency.

• Feature designs for web-based marketing collateral, such as landing pages, quiz landings, or paywalls, demonstrating an understanding of user flow and conversion optimization.

• Present a case study or examples of work related to brand identity, including merchandise, presentations, or event materials, to illustrate brand guardianship.

Process Documentation:

• For each portfolio project, briefly outline the design process, including initial brief interpretation, research, ideation, tool usage (especially AI), and final execution.

• Highlight how design decisions were made to meet specific marketing objectives or conversion goals.

• If applicable, include examples of how design templates or AI assets were developed and utilized to improve efficiency.

📝 Enhancement Note: Given the role's focus on performance marketing and AI integration, the portfolio should emphasize quantifiable results where possible (e.g., "designed creatives that achieved X% CTR") and clearly articulate the strategic thinking behind design choices. The inclusion of AI tool usage in the process narrative is crucial.

💵 Compensation & Benefits

Salary Range: For a Middle Graphic Designer in Kyiv, Ukraine, with 2-5 years of experience, a competitive salary range is estimated between 35,000 UAH to 65,000 UAH per month, depending on the depth of experience, specific skill set, and portfolio strength.

Benefits:

• Comprehensive Medical Insurance, including massage services and access to a corporate doctor.

• Flexible working hours, allowing start times between 9:00 AM and 11:00 AM.

• Generous paid time off: 20 working days of vacation and 100% paid unlimited sick leave.

• Pando Incentive and Recognition System: Earn points for development and team participation, redeemable for rewards.

• On-site amenities: Complimentary breakfasts, lunches, and snacks in a spacious office located in Podil.

• Provision of modern work equipment.

• Compensation for sports activities, psychotherapy sessions, and professional development/education.

• Access to Genesis professional communities and internal training programs.

Working Hours: Standard full-time position, with a flexible start time between 9:00 AM and 11:00 AM, implying an 8-hour workday plus lunch. The role is hybrid, requiring on-site presence in the Kyiv office.

📝 Enhancement Note: The salary estimate is based on current market data for mid-level design roles in Kyiv, considering the specialized nature of performance marketing and AI integration. The benefits package is extensive and demonstrates a strong commitment to employee well-being and professional growth, which is highly attractive to operations-focused professionals who often value efficiency and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Product IT, Software Development, Machine Learning) with a strong focus on consumer applications in the hobby and collectibles niche.

Company Size: Part of the Genesis ecosystem, which is a large, established tech conglomerate. PlantIn itself is a growing product team within this ecosystem.

Founded: Genesis was founded in 2017. PlantIn, as a product, has been developed and scaled within this timeframe, indicating a dynamic and growth-oriented environment.

Team Structure:

• The design team is likely part of a larger marketing or creative department, working closely with SMM specialists, performance marketers, and product managers.

• Reporting structure typically involves a Lead Designer or Head of Creative, with direct collaboration across various product teams.

Methodology:

• Data-driven design decisions are paramount, especially in performance marketing, where A/B testing and conversion rate optimization (CRO) are key.

• Agile methodologies are likely employed for project management and design sprints, allowing for iterative development and quick adaptation.

• Emphasis on building and maintaining scalable design systems and leveraging AI tools for efficiency and innovation in asset creation.

Company Website: https://gen-tech.breezy.hr (Note: This is the Breezy HR portal, the actual company website for PlantIn is likely plantinteam.com, and Genesis is genesis.com)

📝 Enhancement Note: The company culture is characterized by innovation, a strong product focus, and leveraging technology (ML, AI) to achieve global success. The Genesis ecosystem provides stability and resources, while individual product teams like PlantIn offer a dynamic startup-like environment for growth and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Middle," signifying a professional who can independently manage assigned tasks, contribute meaningfully to projects, and begin to mentor junior designers. It's a stepping stone towards Senior Graphic Designer or specialized roles within design.

Reporting Structure: The Middle Graphic Designer will typically report to a Senior Graphic Designer, Design Lead, or Creative Director. They will collaborate extensively with marketing managers, SMM specialists, and product managers.

Operations Impact: The role's impact is direct and measurable through key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, user engagement metrics on social media, and overall brand perception. The designer's work directly influences user acquisition, retention, and revenue generation through effective visual communication.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in performance marketing design, UI/UX, and advanced AI-driven design workflows.

• Leadership Potential: Progression to Senior Graphic Designer, with potential to lead specific projects or design streams, and eventually manage junior designers or specialize in areas like Brand Design or UI Design Systems.

• Cross-Functional Moves: Potential to move into Product Design, Marketing Management, or even technical roles if AI integration deepens into more complex automation.

• Specialization: Develop expertise in niche areas like ML-based product design, conversion optimization design, or advanced AI asset generation.

📝 Enhancement Note: The role offers a clear path for growth within a product-focused tech company. The emphasis on performance marketing and AI integration provides opportunities to develop highly sought-after skills, making this a strategic career move for ambitious designers.

🌐 Work Environment

Office Type: The company operates a modern, spacious office located in Podil, Kyiv. This suggests a professional and well-equipped workspace designed for collaboration and employee comfort.

Office Location(s): Kyiv, Ukraine (specifically Podil).

Workspace Context:

• The office provides amenities such as free breakfasts, lunches, and snacks, fostering a community feel and reducing employee overhead.

• Access to modern work equipment ensures designers have the tools necessary for efficient and high-quality output.

• The environment is conducive to collaboration, with opportunities for spontaneous interaction with colleagues from various departments, facilitating cross-pollination of ideas.

• The hybrid work model balances the benefits of in-office collaboration with the flexibility of remote work.

Work Schedule: The hybrid model allows for flexibility, with a start time between 9:00 AM and 11:00 AM, accommodating personal schedules while ensuring full-time commitment and on-site collaboration days as required.

📝 Enhancement Note: The office environment and benefits package are designed to attract and retain talent by offering a supportive and productive atmosphere. The hybrid setup reflects modern work trends, balancing in-person collaboration with individual flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Review & Technical Interview: A deeper dive into the candidate's portfolio, discussing specific projects, design rationale, problem-solving approaches, and experience with required tools and AI. This may include a small design task or case study presentation.

• Hiring Manager/Team Interview: Discussion on cultural fit, team collaboration, work ethic, and understanding of the company's products and market.

• Final Interview (Optional): May involve a more senior leader or a more complex practical exercise.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best align with the job description, prioritizing performance marketing, SMM, and web design.

• Showcase Process: For each project, explain your role, the problem you solved, your design process (including AI tool usage), challenges encountered, and the outcome/impact.

• Quantify Results: Where possible, include metrics or data that demonstrate the effectiveness of your designs (e.g., CTR, conversion rates, engagement increases).

• Highlight AI Integration: Clearly demonstrate how you've used AI tools (Midjourney, ChatGPT, etc.) in your workflow, from ideation to asset generation.

• Professional Presentation: Ensure your portfolio is clean, well-organized, and easy to navigate, whether it's a PDF or an online platform.

Challenge Preparation:

• Be prepared for a practical design task that might involve creating a set of ad creatives, an SMM post, or a landing page concept based on a brief.

• Practice articulating your design decisions clearly and concisely, focusing on how your choices support marketing objectives and user experience.

• Research PlantIn and CoinIn products thoroughly to understand their user base, brand aesthetics, and market positioning.

📝 Enhancement Note: The interview process will heavily rely on a strong portfolio that demonstrates both creative skill and a results-oriented approach. Candidates should be ready to discuss their strategic thinking and how they leverage modern tools, especially AI, to achieve business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaboration, and design system management. Proficiency expected for creating web assets and interactive elements.

• Adobe Photoshop: Crucial for image editing, manipulation, and creating complex static graphics.

• Adobe Illustrator: Key for vector graphics, logos, icons, and scalable illustrations.

Analytics & Reporting:

CRM & Automation:

• Understanding how designs integrate with marketing automation platforms (e.g., for email campaigns) or CRM systems is a plus, though not a primary requirement for this role.

📝 Enhancement Note: The core of the role's technical requirements lies in the industry-standard design software. The emphasis on Figma and AI tools suggests a modern, collaborative, and efficient design workflow.

👥 Team Culture & Values

Operations Values:

• Innovation & Growth: A culture that encourages experimentation with new technologies (especially AI) and supports individual and team development.

• Data-Driven Decisions: Emphasis on using data and analytics to inform design choices and measure impact, particularly in performance marketing.

• User-Centricity: Designing with the end-user in mind, ensuring products and marketing materials are intuitive, engaging, and meet user needs.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and teams work cohesively towards common goals.

• Efficiency & Quality: Striving for high-quality design output delivered efficiently, leveraging tools and processes to optimize workflows.

Collaboration Style:

• Cross-functional integration: Designers are expected to be active participants in team meetings, providing design input and collaborating closely with marketing, product, and development teams.

• Feedback-oriented: A culture that values constructive criticism and iterative design processes, where feedback is given and received openly.

• Knowledge sharing: Encouraging team members to share insights, best practices, and learnings, particularly regarding new tools and techniques like AI in design.

📝 Enhancement Note: The culture values both creative output and operational efficiency. A designer who can balance artistic vision with data-driven insights and collaborative teamwork will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: Juggling multiple projects with varying deadlines and creative briefs, while also managing routine design tasks and system updates.

• Staying Ahead of AI Advancements: Continuously learning and adapting to the rapidly evolving landscape of AI tools and their applications in design.

• Maintaining Brand Consistency Across Diverse Products: Ensuring a unified brand identity across different applications (PlantIn, CoinIn) and various marketing channels.

• Measuring Design Impact: Quantifying the direct impact of design decisions on business KPIs in a performance marketing context.

Learning & Development Opportunities:

• AI in Design Workshops: Participating in internal or external training focused on advanced AI design techniques and applications.

• Performance Marketing Design Specialization: Deepening expertise through specialized courses or hands-on experience in conversion rate optimization (CRO) and A/B testing.

• UI/UX Design System Development: Opportunities to contribute to or lead the development and maintenance of design systems.

• Mentorship: Learning from senior designers and industry leaders within the Genesis ecosystem.

📝 Enhancement Note: The role presents opportunities to tackle cutting-edge design challenges, particularly those involving AI and performance optimization, which are highly valuable skills in today's market.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to enhance your design process or create a specific asset. What was the outcome?" (Focus on specific tools, process, and results.)

• "How do you approach designing static creatives for performance marketing that aim to maximize CTR and conversion?" (Discuss A/B testing, audience segmentation, visual hierarchy, and CTA effectiveness.)

Company & Culture Questions:

• "What interests you about PlantIn/CoinIn and the hobby/collectibles niche?" (Show genuine interest in the company's products and mission.)

• "How do you see yourself contributing to a hybrid work environment and collaborating with a remote/distributed team?" (Emphasize your proactivity and communication skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your solution, and the impact.

• Highlight AI: Explicitly point out where and how AI tools were used in your workflow for each relevant project.

• Focus on Performance: For marketing creatives, emphasize the strategic thinking behind the design and any quantifiable results achieved.

• Conciseness: Be prepared to present your portfolio within a limited timeframe, focusing on the most impactful projects and key takeaways.

📝 Enhancement Note: Prepare specific examples that showcase your ability to apply design principles to achieve business objectives, your comfort with AI tools, and your collaborative spirit. Quantifiable results and clear articulation of your process will be key differentiators.

📌 Application Steps

To apply for this Middle Graphic Designer position:

• Submit your resume and a comprehensive portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features relevant work, especially performance marketing creatives, SMM visuals, and examples of AI tool integration. Tailor the selection to highlight your strongest skills matching the job description.

• Resume Optimization: Clearly articulate your 2+ years of experience and proficiency in Figma, Photoshop, and Illustrator. Use keywords from the job description, such as "performance marketing," "SMM," "AI tools," and "UI Design System."

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, the strategic rationale behind your choices, and how you've leveraged AI tools. Be ready to discuss specific case studies and their outcomes.

• Company Research: Thoroughly research PlantIn and CoinIn products. Understand their market position, target audience, and brand aesthetic. Consider how your design skills can contribute to their continued growth and success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.