Mid-Senior Graphic Designer

📍 Job Overview

Job Title: Mid-Senior Graphic Designer

Company: Weekday AI (Client Role)

Location: Delhi, Delhi, India

Job Type: Full-Time

Category: Creative & Design Operations

Date Posted: 2026-09-08

Experience Level: Mid-Senior (3+ years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of visually compelling digital and print content, ensuring alignment with overarching creative strategies and brand objectives.

• Develop and refine comprehensive brand assets, including robust brand guidelines and scalable design templates, to maintain visual consistency across all platforms.

• Design user-centric interfaces and experiences for web and mobile applications, focusing on intuitive navigation and engaging user journeys.

• Contribute to innovative projects involving Augmented Reality (AR) filters and immersive content to enhance brand engagement and user interaction.

• Collaborate effectively within a cross-functional team environment, working alongside creative leads, copywriters, and developers to bring design concepts to fruition.

📝 Enhancement Note: While the core title is "Graphic Designer," the emphasis on UI/UX, AR, and collaboration with technical teams suggests a role that bridges traditional graphic design with digital product development and marketing operations, requiring a strong understanding of how design impacts user experience and brand perception within a tech-forward environment.

📈 Primary Responsibilities

• Conceptualize, design, and execute high-impact graphics, layouts, and visual elements for a diverse range of projects, including digital marketing campaigns, website assets, social media content, and print collateral.

• Establish and maintain comprehensive brand identity systems, including detailed brand guidelines, style guides, and adaptable design templates that ensure brand integrity and scalability across all touchpoints.

• Develop intuitive and aesthetically pleasing user interfaces (UI) for websites and mobile applications, prioritizing user experience (UX) principles to drive engagement and satisfaction.

• Collaborate on the design and implementation of Augmented Reality (AR) filters and other immersive digital experiences, leveraging emerging technologies to create innovative brand activations.

• Partner closely with creative directors, marketing teams, product managers, and developers to translate project briefs into effective visual solutions, ensuring seamless integration of design into the overall product or campaign strategy.

• Conduct thorough quality assurance checks on all design deliverables, ensuring adherence to established brand standards, project specifications, and creative excellence.

• Stay abreast of the latest design trends, technologies, and best practices in UI/UX, motion graphics, and AR to continuously innovate and elevate the company's visual output.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design with modern digital and emerging technology applications, indicating a need for a designer who can adapt to evolving creative demands and contribute to a broader GTM strategy through impactful visuals.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for a Mid-Senior role. Equivalent practical experience will also be considered.

Experience: Minimum of 3 years of professional experience in graphic design, with a proven track record in digital and print design.

Required Skills:

• UI Design: Demonstrated expertise in designing user interfaces for web and mobile applications, with a strong understanding of usability principles and user-centered design methodologies.

• Motion Graphics: Proficiency in creating dynamic and engaging motion graphics for various platforms, including social media, websites, and marketing videos.

• Branding & Visual Identity: Proven ability to develop and evolve comprehensive brand identities, including logo design, color palettes, typography systems, and visual style guides.

• Graphic Design Software Proficiency: Advanced skills in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma.

• Layout Design: Strong understanding of composition, typography, and visual hierarchy to create aesthetically pleasing and effective layouts for both digital and print media.

• Creative Strategy: Ability to translate marketing objectives and creative briefs into compelling visual concepts and design solutions.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

Preferred Skills:

• Augmented Reality (AR) Design: Experience or demonstrable interest in designing AR filters or immersive digital experiences.

• User Experience (UX) Design: Familiarity with UX research methodologies, wireframing, and prototyping tools.

• Digital Marketing Design: Experience creating assets for online advertising, social media campaigns, email marketing, and content marketing.

• Print Design & Production: Understanding of print production processes, including pre-press, color management, and material selection.

• Storytelling: Ability to use visual elements to communicate narratives and evoke emotions.

📝 Enhancement Note: The "Must-have skills" directly translate to core requirements. The preferred skills indicate areas where the company is looking to innovate, particularly in AR and UX, suggesting a forward-thinking design team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3 years of professional design work, with a strong emphasis on UI/UX, branding, and motion graphics.

• Demonstrate a clear understanding of design process, from conceptualization and wireframing to final execution and iteration, with examples of how user feedback influenced design decisions.

• Include case studies that highlight the problem, your approach, the design solution, and measurable outcomes or impact on user engagement or brand perception.

• Showcase expertise in developing and adhering to brand guidelines, with examples of how consistent visual identity was maintained across various applications.

• Present examples of digital assets created for various platforms, including web, mobile, social media, and potentially AR experiences. Process Documentation:

• Provide evidence of workflow optimization and process improvement within design projects, illustrating how efficiency and quality were enhanced.

• Detail your approach to collaborating with developers and copywriters, showcasing how design handoffs and feedback loops were managed effectively.

• Illustrate how you measure the success of your designs, particularly for digital products and campaigns, using relevant metrics and analytics.

📝 Enhancement Note: A strong portfolio is paramount for design roles. The emphasis on process, collaboration, and measurable outcomes suggests that Weekday AI (or its client) values designers who can not only create aesthetically pleasing work but also demonstrate strategic thinking and measurable impact.

💵 Compensation & Benefits

Salary Range: For a Mid-Senior Graphic Designer with 3+ years of experience in Delhi, India, the estimated annual salary range would typically fall between ₹6,00,000 to ₹12,00,000. This range can vary significantly based on the specific client, the depth of experience, the complexity of the role, and the candidate's portfolio.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and potentially dependents.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and attending design conferences to enhance skills in UI/UX, motion graphics, and AR.

• Creative Environment: Access to modern design tools and technologies, fostering a collaborative and innovative workspace.

• Retirement Savings Plan: Contribution towards employee provident fund (EPF) or similar retirement schemes as per Indian labor laws.

• Performance Bonuses: Potential for bonuses based on individual and company performance.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday. There may be flexibility depending on project deadlines and team needs, with potential for occasional overtime during peak periods.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for Delhi, India, for a role with this experience level and skillset. Actual compensation will be determined by the client company. Benefits are standard for full-time positions in the Indian tech/creative sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI/Software Development, as implied by "Weekday AI"), serving clients across various sectors that require design and creative services.

Company Size: The job is for a "client of Weekday," which implies Weekday AI acts as a talent provider or consultancy. The actual client's size is unknown but likely a company that invests in digital presence and marketing. Weekday AI itself is a growing tech company.

Founded: Weekday AI was founded in 2021. This suggests a dynamic, agile, and potentially fast-paced startup culture.

Team Structure:

• The Graphic Designer will likely be part of a broader Creative or Marketing team within the client organization.

• Reporting will likely be to a Creative Lead, Design Manager, or Head of Marketing.

• Expect significant cross-functional collaboration with marketing specialists, content creators, developers, and product teams. Methodology:

• Design decisions are expected to be data-informed, balancing creative vision with user feedback and performance metrics.

• Emphasis on agile development methodologies, requiring designers to be adaptable and responsive to changing project requirements.

• Commitment to continuous learning and adoption of new design tools and technologies, particularly in areas like AR and interactive media.

Company Website: weekday.works

📝 Enhancement Note: Weekday AI's focus on AI and talent solutions suggests a tech-oriented approach to creative services. The client role implies the designer will integrate into an existing client team, adopting their specific culture and processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Mid-Senior level, indicating a need for autonomy, strong foundational skills, and the ability to mentor junior designers if applicable. The "Mid-Senior" designation implies taking ownership of projects and contributing strategically.

Reporting Structure: The designer will report to a Creative Lead or Design Manager within the client company. They will work closely with other members of the creative, marketing, and product teams.

Operations Impact: As a Graphic Designer, the impact is primarily on brand perception, user engagement, and the effectiveness of marketing campaigns. Strong design can directly influence conversion rates, customer acquisition, and overall brand loyalty. The role contributes to the visual operational efficiency of marketing and product development.

Growth Opportunities:

• Specialization: Deepen expertise in UI/UX, motion graphics, or AR design, potentially leading to Lead Designer roles in these specific areas.

• Leadership: Progress to a Senior Graphic Designer, Art Director, or Creative Lead position, managing projects and potentially a team of designers.

• Skill Expansion: Develop skills in areas like product design, brand strategy consulting, or even client-facing communication and presentation.

• Industry Exposure: Gain diverse experience by working with various clients and industries through Weekday AI's placement model.

📝 Enhancement Note: The growth potential is significant, moving from execution to strategic oversight and specialization within a growing tech landscape. The "operations" aspect here relates to how design functions as a critical operational component of marketing and product delivery.

🌐 Work Environment

Office Type: On-site in Delhi, India. This suggests a traditional office environment that fosters in-person collaboration and team synergy.

Office Location(s): Delhi, Delhi, India. Specific office details would be provided by the client company.

Workspace Context:

• The workspace is likely equipped with modern design hardware and software, including powerful workstations and access to the Adobe Creative Suite, Figma, and potentially AR development tools.

• Expect a collaborative office setting with opportunities for brainstorming sessions, team meetings, and informal knowledge sharing among designers and other creative professionals.

• The environment is likely dynamic, given the tech industry context, with a focus on innovation and project delivery.

Work Schedule: A standard 5-day work week (Monday to Friday) is expected, with typical office hours. Flexibility may be offered, but on-site presence is a requirement.

📝 Enhancement Note: The on-site requirement emphasizes the value placed on in-person collaboration, team dynamics, and the spontaneous creative exchanges that often occur in a shared physical workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by Weekday AI and/or the client's HR/hiring team to assess basic qualifications and creative alignment.

• Portfolio Presentation/Interview: A more in-depth interview where you present your portfolio, discuss your design process, and explain the rationale behind your work. This is a critical stage to demonstrate your skills in UI, motion graphics, and branding.

• Skills Assessment/Design Challenge: You may be given a practical design task or a case study to complete, either in a timed session or as a take-home assignment, to evaluate your problem-solving abilities and design execution under specific constraints.

• Team/Stakeholder Interviews: Meetings with potential team members (e.g., Creative Lead, Marketing Manager) to assess cultural fit, collaboration style, and how you would integrate into their existing team.

• Final Interview: Potentially with a senior leader for final approval.

Portfolio Review Tips:

• Curate Selectively: Choose your strongest, most relevant projects that showcase UI design, motion graphics, and branding expertise. Quality over quantity.

• Tell a Story: For each project, clearly outline the problem, your role, your design process, the solutions you implemented, and the impact or results. Use visuals effectively.

• Highlight Process: Show your thought process, including sketches, wireframes, user flows, and iterations. This demonstrates your problem-solving approach.

• Showcase Versatility: Include examples that demonstrate your ability to adapt to different brand styles and project types.

• Technical Proficiency: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Provide links to live projects or interactive prototypes where possible.

Challenge Preparation:

• Familiarize yourself with the client's brand and products (if known) to tailor your approach.

• Be prepared to articulate your design decisions clearly and concisely, justifying them based on user needs, brand objectives, and design principles.

• Practice explaining your design process under pressure, focusing on efficiency and strategic thinking.

📝 Enhancement Note: The interview process is heavily weighted towards portfolio evaluation and practical application. Candidates should be ready to articulate their design philosophy and demonstrate how their work contributes to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects (essential for graphic design, vector illustration, layout, and motion graphics).

• Figma: For UI/UX design, prototyping, and collaborative design workflows.

• Sketch: (Potentially) Another popular UI design tool, depending on the client's preference.

• Prototyping Tools: InVision, Adobe XD, or Figma's built-in prototyping features.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics or similar tools to understand user behavior and design performance metrics.

• Ability to interpret data to inform design decisions and demonstrate the impact of visual assets. CRM & Automation:

• While not directly using CRM/automation tools for design, understanding how design assets are deployed through marketing automation platforms (e.g., email marketing tools) or integrated into CRM-driven customer journeys is beneficial.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with motion graphics tools like After Effects is a key differentiator. Understanding how design integrates with digital marketing and product platforms is increasingly important.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and explore new design solutions, especially in emerging areas like AR.

• User-Centricity: A commitment to designing with the end-user in mind, prioritizing usability and engaging experiences.

• Collaboration: A strong belief in teamwork, open communication, and mutual respect among team members.

• Quality & Precision: A dedication to delivering high-quality, polished work that meets brand standards and project requirements.

• Adaptability: A willingness to learn and adapt to new technologies, tools, and project demands in a fast-paced environment.

Collaboration Style:

• Expect a highly collaborative environment where ideas are shared freely, and constructive feedback is encouraged.

• Designers will work closely with marketing, product, and development teams, requiring excellent communication and the ability to translate technical requirements into visual designs.

• A culture that values iterative design processes, with regular check-ins and feedback loops to ensure alignment and continuous improvement.

📝 Enhancement Note: The culture is likely to be fast-paced and innovation-driven, typical of a tech company or its clients. A designer who thrives in a collaborative, feedback-rich environment will be well-suited.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client/Brand Constraints: Effectively translating diverse client needs and brand guidelines into compelling, original designs.

• Rapid Technological Evolution: Keeping pace with new design tools, AR technologies, and digital trends to maintain relevance and innovation.

• Cross-Functional Communication: Bridging the gap between design, development, and marketing, ensuring clear understanding and alignment across different disciplines.

• Project Prioritization: Managing multiple projects with competing deadlines and varying levels of complexity.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend workshops or online courses focused on advanced UI/UX, motion graphics animation, AR/VR design, or specific design software.

• Industry Exposure: Working with Weekday AI provides exposure to a variety of client projects and industries, broadening your design experience.

• Mentorship: Potential for guidance from senior designers or creative leads, fostering professional growth and skill development.

• Emerging Tech Exploration: Opportunities to experiment with and incorporate new technologies like AR into design projects.

📝 Enhancement Note: The challenges are typical for a dynamic design role in the tech sector. The growth opportunities are strong, particularly for those looking to specialize in cutting-edge design fields.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new brand identity from scratch. What are the key considerations?" (Focus on discovery, research, ideation, execution, and brand guidelines).

• "Walk me through a challenging UI/UX project in your portfolio. What were the user problems, how did you address them, and what was the outcome?" (Highlight user-centricity, problem-solving, and impact).

• "How do you approach creating motion graphics for a specific campaign objective? What tools do you use, and what makes a motion graphic effective?" (Showcase technical skills and strategic application of motion).

• "How do you ensure brand consistency across different digital platforms and marketing materials?" (Emphasize brand guidelines, visual systems, and attention to detail).

• "Describe a time you had to collaborate with developers or copywriters who had different perspectives. How did you reach a consensus?" (Focus on communication, compromise, and achieving shared goals). Company & Culture Questions:

• "What interests you about Weekday AI and this client role?" (Research Weekday AI's mission and the general industry of their clients).

• "How do you stay updated with the latest design trends and technologies, especially in areas like AR?" (Demonstrate proactivity and passion for the field).

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Align your response with the values of creativity, communication, and teamwork). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your design process, the final solution, and the results.

• Quantify Impact: Wherever possible, use data or metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive user feedback).

• Showcase Process, Not Just Final Output: Include sketches, wireframes, mood boards, and prototypes to illustrate your thinking and problem-solving approach.

• Be Prepared for Technical Questions: Expect questions about the software you use, your workflow, and your approach to specific design challenges.

• Practice Your Pitch: Rehearse your presentation to ensure it's concise, engaging, and within the allotted time.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your design process and its impact. Be prepared to discuss specific examples and demonstrate your understanding of UI/UX principles and branding strategy.

📌 Application Steps

To apply for this Mid-Senior Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is up-to-date and specifically highlights projects demonstrating UI design, motion graphics, and branding expertise. Tailor the selection to align with the job description's requirements.

• Resume Optimization: Craft a resume that clearly outlines your 3+ years of experience, emphasizing key skills like UI design, motion graphics, and brand development. Use keywords from the job description.

• Prepare Your Narrative: Rehearse your portfolio presentation, focusing on storytelling, process explanation, and demonstrating the impact of your design work. Be ready to discuss specific case studies.

• Research Weekday AI: Understand Weekday AI's business model and their approach to client services in the tech and AI space. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.