MedTech UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: MedTech UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Minneapolis, Minnesota, United States (Remote)

Job Type: Full-Time

Category: Operations - Startup Incubation & GTM Strategy

Date Posted: 2026-08-21

Experience Level: Mid-Level (2-5 Years)

Remote Status: 100% Remote

🚀 Role Summary

• This unique role is designed for ambitious entrepreneurs to build and scale their own startups within the MedTech sector, supported by EWOR GmbH.

• You will be instrumental in defining and executing the UI/UX and Brand Design strategy for your nascent venture, ensuring a compelling and user-centric product experience.

• The position involves direct employment by EWOR GmbH, offering a salary while you develop your business, or an alternative of up to €500k in funding.

• You will receive intensive 1:1 sparring with unicorn founders, access to a top-tier network of founders and investors, and comprehensive support in team building, product-market-fit, and go-to-market (GTM) strategy.

📝 Enhancement Note: While the title specifies "UI/UX & Brand Designer," the core responsibilities and EWOR's model indicate this is a founder-track role where design is a critical component of building a startup. The operations aspect lies in the strategic execution of product development, market entry, and scaling, which heavily rely on strong design principles and GTM execution. This is not a traditional in-house design role but rather a founder role with a strong design focus.

📈 Primary Responsibilities

• Startup Ownership & Development: Take full ownership of building and scaling a new startup within the MedTech field, from ideation through to significant revenue generation.

• UI/UX Design Strategy: Lead the design and user experience strategy for your startup's product(s), ensuring intuitive interfaces, seamless user journeys, and alignment with market needs.

• Brand Identity & Development: Develop and implement a robust brand identity, encompassing visual elements, messaging, and overall brand positioning to resonate with target audiences in the MedTech space.

• Product-Market-Fit Iteration: Work closely with EWOR mentors and your own team to iterate on the product, rigorously testing and refining until product-market-fit is achieved.

• Go-To-Market (GTM) Execution: Support the development and execution of a GTM strategy, including building out a sales force and/or establishing a comprehensive marketing engine.

• Team Building & Talent Acquisition: Leverage EWOR's extensive network to identify, attract, and hire top-tier talent for your startup's core functions.

• Investor Relations & Funding: Prepare your startup for significant funding rounds, aiming to secure multi-million euro investments within 12 months, with EWOR's intensive coaching and pitch support.

• Personal Development: Engage in a customized personal development program focused on goal setting, time management, and energy management, guided by experienced unicorn founders.

📝 Enhancement Note: The core responsibilities are framed around startup founding and scaling, with UI/UX and Brand Design being critical functions within that entrepreneurial context. The emphasis on "Distribution" and "building up a sales force / marketing machine" directly translates to GTM operations.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Business, Engineering, or a related field is preferred, but exceptional entrepreneurial experience and a strong portfolio will be highly valued. Experience:

• 2-5 years of experience in UI/UX design, brand development, or product design, with a strong portfolio showcasing successful projects.

• Demonstrated experience or a strong aptitude for entrepreneurship, startup creation, or leading significant initiatives within a business context.

• Proven ability to translate complex requirements into intuitive and visually appealing designs. Required Skills:

• UI/UX Design Expertise: Proficiency in user interface design principles, user experience research, wireframing, prototyping, and usability testing.

• Brand Strategy & Development: Strong understanding of brand positioning, visual identity creation, and brand storytelling.

• Entrepreneurial Acumen: A proactive, self-starting mindset with a high tolerance for ambiguity and a drive to build and scale businesses.

• Product-Market-Fit Focus: Ability to understand market needs and iterate product design to achieve strong product-market-fit.

• Excellent Communication: Superior English communication and presentation skills, essential for pitching, team building, and stakeholder management.

Preferred Skills:

• MedTech Industry Experience: Familiarity with the unique design, regulatory, and market considerations within the MedTech sector.

• Startup Scaling Experience: Prior experience in scaling a business from early-stage to growth, including GTM strategy development.

• Team Leadership & Management: Experience in building and managing high-performing teams.

• Data-Driven Design: Ability to use data analytics and user feedback to inform design decisions and optimize user experiences.

• Familiarity with CRM/Sales Tools: Understanding of how design and branding impact sales enablement and customer acquisition processes.

📝 Enhancement Note: The "Mid-Level" experience (2-5 years) combined with the entrepreneurial nature of the role suggests EWOR is looking for individuals who have honed their design craft and are now ready to apply it as founders, rather than entry-level designers. The emphasis on scaling and GTM means candidates with a strategic, business-oriented design perspective will be favored.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Detailed case studies demonstrating end-to-end UI/UX and Brand Design projects, highlighting your role, the problem addressed, your design process, and the outcomes.

• Product-Market-Fit Impact: Showcase projects where your design strategy directly contributed to achieving product-market-fit or significant user adoption.

• Brand Strategy Examples: Include examples of brand identity development, encompassing visual systems, brand guidelines, and messaging frameworks.

• Scalability & GTM Integration: Provide evidence of how your design thinking supports business scaling and GTM initiatives, such as user onboarding flows, sales collateral design, or marketing campaign visuals.

• MedTech Relevance (if applicable): If you have MedTech experience, highlight projects that demonstrate an understanding of the industry's specific needs and constraints.

Process Documentation:

• Design Thinking Methodology: Clearly articulate your design thinking process, from research and ideation to prototyping and testing.

• Brand Development Framework: Detail your approach to building and evolving a brand, including market analysis, positioning, and execution strategies.

• Collaboration & Feedback Loops: Illustrate how you incorporate user feedback and collaborate with cross-functional teams (e.g., product, engineering, marketing) in your design process.

• Metrics & Performance Measurement: Demonstrate how you track and measure the success of your design initiatives, focusing on KPIs relevant to user engagement, conversion rates, and brand perception.

📝 Enhancement Note: For this founder-track role, the portfolio is not just about showcasing design skills but also about demonstrating entrepreneurial vision and the ability to translate design into business growth and market traction. The "Process Documentation" section should reflect a strategic, business-oriented approach to design rather than just aesthetic execution.

💵 Compensation & Benefits

Salary Range:

• EWOR GmbH offers a competitive salary while you build your startup, with specific compensation details to be discussed during the interview process. Given the role's location flexibility (Europe/Americas) and the nature of startup incubation, a range of $100,000 - $150,000 USD annually is estimated for a mid-level individual contributor with strong entrepreneurial potential. This estimate considers the salary provided during the development phase and is benchmarked against similar early-stage founder stipends and design leadership roles in tech hubs across the US and Europe. Benefits:

• Direct Employment Salary: A salary provided by EWOR GmbH while you focus on building your startup.

• Alternative Funding Option: Up to €500k in funding available as an alternative to the salary.

• Mentorship from Unicorn Founders: Weekly 1:1 sparring sessions with serial entrepreneurs who have built €1B+ companies (e.g., founders of Adjust, SumUp).

• Access to Elite Network: Membership in a community of top-tier founders, peers, and investors.

• Team Building Support: Hiring assistance through EWOR's network of over 50,000 professionals.

• Distribution & GTM Support: Assistance in achieving product-market-fit and building sales/marketing capabilities.

• Funding Support: Intensive coaching to prepare for and secure multi-million euro funding rounds.

Working Hours:

• While EWOR GmbH offers a salary, the nature of building a startup is demanding. Expect a significant time commitment, often exceeding a standard 40-hour work week, especially during critical development and fundraising phases. Flexibility is inherent, but the expectation is dedication to scaling the venture.

📝 Enhancement Note: The salary estimate is based on the "salary while you build your startup" offer and the mid-level experience. The primary "benefit" is the opportunity to found and scale a startup with significant support and access to high-level mentorship and funding.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Capital / Startup Incubation / MedTech (focus sector)

Company Size: EWOR GmbH operates as a venture builder and incubator. Its core team is likely lean and highly experienced, focusing on supporting a cohort of founders. The broader network it taps into is extensive (50,000+ professionals).

Founded: EWOR GmbH was founded by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder).

Team Structure:

• Core Incubator Team: Composed of experienced serial entrepreneurs, investors, and operational experts who provide guidance and support.

• Founder Cohort: You will be part of a select group of ambitious individuals (fellows) building their own companies.

• Extended Network: Access to a vast ecosystem of talent, mentors, advisors, and investors.

Methodology:

• Lean Startup Principles: Emphasis on rapid iteration, validated learning, and achieving product-market-fit.

• Founder-Centric Support: Tailored programs and 1:1 mentorship focused on individual founder needs and startup growth.

• Data-Driven Decision Making: Encouraging the use of data to inform product development, GTM strategies, and investment decisions.

• Network Leverage: Maximizing the power of EWOR's extensive network for talent acquisition, fundraising, and market access.

Company Website: [EWOR GmbH Company URL - Not provided in input, would typically be https://ewor.com/]

📝 Enhancement Note: EWOR GmbH is not a typical corporation; it's an accelerator/venture builder. The "culture" is that of high-performance entrepreneurship, intensive learning, and leveraging a powerful network. The MedTech focus is a key sector for this particular opportunity.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant leap from a traditional "Designer" role to an "Entrepreneur/Founder." You are not an operations manager but the ultimate operator of your own venture. The "level" is defined by your ambition, risk tolerance, and potential to build a €1B+ company.

Reporting Structure: You will report functionally to the EWOR GmbH core team for program adherence, mentorship, and progress tracking. Operationally, you will be the CEO and decision-maker for your startup.

Operations Impact: Your primary impact will be the successful creation and scaling of a new MedTech company. This involves building operational infrastructure, defining GTM strategies, driving revenue growth, and establishing a sustainable business model, all underpinned by strong UI/UX and brand foundations.

Growth Opportunities:

• Founder of a High-Growth Startup: The most significant growth opportunity is to successfully build and lead a venture that achieves unicorn status (€1B+ valuation).

• Advanced Entrepreneurial Skills: Develop expertise in all facets of business building, including strategy, product development, GTM execution, fundraising, and team leadership.

• Deep Network Expansion: Grow your personal and professional network within the global startup and investment community.

• Leadership Development: Gain unparalleled experience in leading teams, making critical business decisions, and navigating the complexities of scaling a company.

• Potential for Future Ventures: Success in this program can open doors to future entrepreneurial endeavors or leadership roles within the venture capital/startup ecosystem.

📝 Enhancement Note: This role is fundamentally about creating a career path as a founder. The "growth" is not incremental within a corporate structure but exponential through building a successful company from the ground up.

🌐 Work Environment

Office Type: 100% Remote. This role is entirely virtual, requiring a dedicated home office setup.

Office Location(s): While the role is remote, applicants must be based in or willing to relocate to Europe or the Americas to align with EWOR's operational footprint and potential investor base.

Workspace Context:

• Self-Managed Remote Setup: You will be responsible for creating your own productive remote workspace, ensuring reliable internet and a professional environment for virtual meetings.

• Digital Collaboration Tools: Heavy reliance on digital collaboration platforms (e.g., Slack, Zoom, Miro, project management tools) for communication and teamwork.

• Intensive Mentorship Sessions: Expect frequent virtual meetings and intensive work sessions with EWOR mentors and your potential co-founders or early hires.

• Autonomous Work: The environment is highly autonomous, requiring self-discipline, effective time management, and proactive engagement.

Work Schedule:

• The schedule is flexible in terms of daily hours but demands significant commitment. Expect to work intensely, often outside standard business hours, to meet startup milestones, engage with global networks, and participate in mentorship sessions scheduled across different time zones.

📝 Enhancement Note: The remote nature requires strong self-management skills. The "workspace context" emphasizes the digital and collaborative tools essential for this type of distributed, high-intensity startup building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of applications based on entrepreneurial drive, design qualifications, and alignment with EWOR's mission.

• Portfolio Presentation & Pitch: A critical stage where you will present your design portfolio, articulate your entrepreneurial vision, and potentially pitch initial startup ideas. This will be assessed for creativity, strategic thinking, and potential for market impact.

• Founder Sparring Sessions: Engaging in intensive discussions with EWOR mentors to assess your problem-solving skills, resilience, and ability to handle pressure. These sessions will simulate the challenges of building a startup.

• Team Fit Assessment: Evaluation of your collaboration style and ability to work effectively within a high-performance, fast-paced environment.

• Final Decision & Offer: Based on overall assessment, an offer for salary-based employment or funding will be extended.

Portfolio Review Tips:

• Highlight Entrepreneurial Impact: Frame your design projects not just by aesthetics but by the business problems they solved, user needs they met, and their contribution to business goals (e.g., user acquisition, engagement, conversion).

• Showcase Process & Iteration: Detail your design process, emphasizing how you gathered insights, iterated based on feedback, and arrived at the final solution. For this role, demonstrating agility and problem-solving is key.

• Quantify Results: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, increased user satisfaction scores, faster task completion times).

• Tell a Story: Structure your portfolio presentations around compelling narratives that showcase your journey, challenges, and achievements.

• Tailor to MedTech (if possible): If you have relevant MedTech experience, ensure those projects are prominently featured and explained in the context of the industry's specific requirements.

Challenge Preparation:

• Startup Idea Generation: Be prepared to discuss potential startup ideas, particularly in MedTech, and how your design skills can be a foundational asset.

• GTM Strategy Articulation: Think about how you would approach building a sales force or marketing engine for a new MedTech product from a design and branding perspective.

• Problem-Solving Scenarios: Anticipate hypothetical challenges faced by early-stage startups and how you would approach problem-solving with a design-led mindset.

• Founder Mindset: Demonstrate a proactive, ownership-driven attitude, and a clear understanding of the risks and rewards of entrepreneurship.

📝 Enhancement Note: The application process is geared towards identifying potential founders. Your portfolio and interview responses should emphasize entrepreneurial drive, strategic design thinking, and the ability to execute on business objectives, not just design aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and prototyping tools (e.g., InVision, ProtoPie).

• Collaboration Platforms: Experience with tools like Slack, Microsoft Teams, Google Workspace, and project management software (e.g., Asana, Trello, Jira).

• Video Conferencing: Expertise in using Zoom, Google Meet, or similar platforms for remote communication and presentations.

Analytics & Reporting:

• User Analytics: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or Hotjar to track user behavior and gather insights for design optimization.

• A/B Testing Tools: Understanding of platforms used for A/B testing (e.g., Optimizely) to validate design hypotheses.

• Market Research Tools: Ability to utilize tools for competitor analysis and market trend identification.

CRM & Automation:

• CRM Systems (Conceptual Understanding): While not directly managing a CRM, understanding how UI/UX and brand design can impact CRM data integrity, sales enablement, and customer journey mapping is beneficial.

• Marketing Automation Platforms (Conceptual Understanding): Awareness of how design elements integrate with email marketing, landing pages, and digital advertising campaigns.

• Data Visualization Tools: Familiarity with tools like Tableau or Power BI for presenting design-related data and insights.

📝 Enhancement Note: The emphasis here is on tools that support a remote, collaborative, and data-driven design and startup-building process. A strong understanding of how design integrates with business operations, sales, and marketing tools is advantageous.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Spirit: A relentless drive to build, innovate, and overcome challenges. This is the foundational value of the EWOR program.

• Ownership & Accountability: Taking full responsibility for your startup's success and failures, demonstrating a high level of commitment.

• Data-Driven Decision Making: Utilizing data and user insights to inform strategic choices in product development, design, and GTM.

• Continuous Learning & Adaptability: Embracing a growth mindset, actively seeking feedback, and adapting strategies based on market dynamics and learnings.

• Collaboration & Network Leverage: Valuing the power of collective intelligence and actively engaging with the EWOR network for support and growth.

Collaboration Style:

• Intensive Mentorship: Expect frequent, structured interactions with EWOR mentors, requiring active participation and receptiveness to feedback.

• Peer-to-Peer Learning: Collaboration with fellow founders within the cohort, sharing experiences, challenges, and solutions.

• Cross-Functional Integration: Working closely with potential co-founders, early hires, and EWOR's network of experts across design, engineering, marketing, and sales.

• Transparent Communication: Open and honest communication is crucial in a remote, high-stakes environment, especially when navigating startup challenges.

📝 Enhancement Note: The culture is highly focused on performance, resilience, and the entrepreneurial journey. "Operations values" here are synonymous with "Founder values."

⚡ Challenges & Growth Opportunities

Challenges:

• Startup Uncertainty & Risk: The inherent risk of startup failure is high. Navigating market shifts, competitive pressures, and funding challenges will be constant.

• Balancing Design & Business Demands: As a founder, you'll need to balance your core design expertise with a multitude of operational, strategic, and financial responsibilities.

• Remote Team Management: Building and leading a high-performing remote team requires strong communication, trust-building, and management skills.

• Achieving Rapid Growth: The pressure to achieve significant product-market-fit and scale rapidly to attract investment can be intense.

• MedTech Specific Hurdles: Navigating potential regulatory complexities, long sales cycles, and specific clinical validation requirements within the MedTech sector.

Learning & Development Opportunities:

• Founding a Company: Gaining hands-on, real-world experience in all aspects of building and scaling a business.

• Mentorship from Industry Leaders: Unparalleled opportunity to learn directly from founders who have achieved massive success.

• Strategic Business Acumen: Developing a deep understanding of market strategy, financial modeling, fundraising, and operational efficiency.

• Leadership & Team Building: Honing skills in leadership, talent acquisition, and motivating teams in a startup environment.

• Access to Cutting-Edge Trends: Staying abreast of the latest innovations in MedTech, design, and venture building.

📝 Enhancement Note: This section highlights the high-risk, high-reward nature of the role. The "challenges" are integral to the entrepreneurial journey, and the "growth opportunities" are directly tied to overcoming them.

💡 Interview Preparation

Strategy Questions:

• "Describe your vision for a MedTech startup that leverages innovative UI/UX and branding to solve a significant problem. What is the core value proposition?" Prepare to articulate a compelling problem statement, your proposed solution, and how design will be a key differentiator.

• "How would you approach building a GTM strategy for your startup, specifically focusing on how design and branding can support sales and marketing efforts?" Think about how your brand identity and user experience will translate into lead generation, customer acquisition, and retention.

• "Walk us through a challenging design project where you had to iterate significantly based on user feedback or market constraints. What was your process, and what were the key learnings?" Be ready to showcase your problem-solving skills, adaptability, and data-informed decision-making. Company & Culture Questions:

• "Why EWOR GmbH, and what specifically about this venture builder model appeals to you?" Research EWOR's mission, its founders, and its successes. Align your motivations with their entrepreneurial ecosystem.

• "How do you handle ambiguity and pressure? Describe a time you had to make a critical decision with incomplete information." Demonstrate your resilience, problem-solving approach, and comfort with the inherent uncertainty of startup life.

• "How do you plan to leverage EWOR's network and mentorship to maximize your startup's chances of success?" Show that you understand the value of their support and have a plan to utilize it effectively. Portfolio Presentation Strategy:

• Focus on Impact, Not Just Aesthetics: Clearly articulate the business objectives your design work aimed to achieve and the results you delivered. Quantify outcomes whenever possible.

• Tell the Story of the Problem and Solution: Structure your case studies as narratives that highlight the challenge, your thought process, the design decisions made, and the final outcome.

• Demonstrate Your Entrepreneurial Mindset: Frame your design contributions in terms of their impact on product-market-fit, user acquisition, and business growth.

• Be Prepared for Deep Dives: Expect mentors to ask probing questions about your design choices, your understanding of the market, and your strategic thinking.

• Showcase Your Vision: Convey your passion for building a successful company and your ability to lead and execute.

📝 Enhancement Note: Interview preparation should focus on demonstrating entrepreneurial potential, strategic design thinking, and a strong understanding of business operations and GTM, in addition to core design skills.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the EWOR GmbH careers page.

• Curate Your Portfolio for Impact: Select 2-3 of your most impactful projects that best showcase your UI/UX and Brand Design skills, emphasizing their contribution to business goals, user acquisition, or market success. Tailor your case study descriptions to highlight entrepreneurial thinking and problem-solving.

• Optimize Your Resume for Entrepreneurship: Highlight any experience related to founding initiatives, leading projects, driving growth, or demonstrating strong initiative. Use keywords related to startup scaling, product-market-fit, and GTM strategy.

• Prepare Your Pitch: Be ready to articulate your entrepreneurial vision, your understanding of the MedTech space, and how your design expertise will be the foundation for a successful startup. Practice presenting your portfolio concisely and compellingly.

• Research EWOR GmbH: Understand their mission, the backgrounds of their founders, and their approach to venture building. Be prepared to articulate why you are a good fit for their unique program.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.