Medior/Senior UX/UI Visual Designer - UAE

📍 Job Overview

Job Title: Medior/Senior UX/UI Visual Designer

Company: Sana Commerce

Location: Dubai, Dubai, United Arab Emirates

Job Type: Full-time

Category: UX/UI Design, Visual Design, Brand Design

Date Posted: April 27, 2026

Experience Level: Medior/Senior (5-10 years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive the visual evolution of Sana Commerce's brand across all digital and physical touchpoints, ensuring a cohesive and impactful brand identity.

• Create high-fidelity UI designs for Sana's website and digital platforms, focusing on conversion optimization through strong layout, typography, color, and motion principles.

• Develop and maintain a comprehensive Figma-based design system, standardizing components, tokens, and patterns for consistent application across all teams.

• Design a wide range of digital marketing assets, including landing pages, ads, social media visuals, and reports, maintaining clarity, hierarchy, and brand adherence.

• Manage the creation and production of physical materials, from event collateral to merchandise, ensuring vendor-ready outputs and quality control.

📝 Enhancement Note: This role is specifically for a visual designer with a strong emphasis on UI and brand execution within a SaaS B2B e-commerce environment. The hybrid model in Dubai necessitates local presence and collaboration. The core focus is on translating brand strategy into tangible visual assets and scalable design systems.

📈 Primary Responsibilities

• Execute and continually evolve the visual brand identity across digital platforms, motion graphics, content, and print materials, translating overarching brand strategy into cohesive visual systems and creative direction.

• Deliver polished, high-fidelity UI designs for Sana Commerce's website and other digital experiences, leveraging expert understanding of layout, typography, color theory, and motion design to create visually appealing and conversion-optimized interfaces.

• Build, manage, and meticulously maintain a Figma-based design system, encompassing components, design tokens/variables, reusable patterns, templates, and comprehensive documentation to ensure design consistency and efficiency across all product and marketing teams.

• Design diverse digital marketing assets, including but not limited to landing pages, online advertisements, social media visuals, infographics, reports, and campaign-specific materials, ensuring clarity, strong visual hierarchy, and unwavering brand consistency.

• Produce physical/analogue design materials such as event collateral, signage, merchandise, and executive presentation materials, managing vendor-ready print outputs and ensuring high-quality production standards.

• Collaborate effectively with cross-functional teams including Brand, Marketing, Product Development, and Leadership, clearly articulating design rationale, overseeing implementation quality, and ensuring alignment with business objectives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand execution and tactical design delivery. The emphasis on a "Figma-based design system" and "conversion-driven interfaces" points to a need for a designer who understands both aesthetic appeal and business outcomes within a digital product context. Managing print production also indicates a need for a well-rounded visual designer.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Visual Communication, Interaction Design, or a related field is beneficial.

Experience: 5 to 8+ years of professional experience in UI, visual, and brand design, with a proven track record of high-end digital craft and comprehensive brand-level execution.

Required Skills:

• Demonstrated expertise in UI design principles and visual design execution for digital products and marketing.

• Proven ability to work with and build robust Figma-based design systems, including component architecture, variants, auto-layout, variables/tokens, prototyping, and library documentation.

• Mastery of core visual design elements: layout, composition, typography, color theory, visual hierarchy, and digital motion cues.

• Experience designing digital marketing assets such as landing pages, advertisements, social visuals, infographics, and reports.

• Proficiency in core design software: Figma, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

• Strong communication and presentation skills, with the ability to articulate design decisions clearly and confidently to diverse stakeholders.

• Experience in managing multiple projects independently and a craft-driven mindset with exceptional attention to detail.

Preferred Skills:

• Experience designing analogue/print materials with a solid understanding of production standards, prepress processes, and vendor collaboration.

• Bonus skills in After Effects for motion graphics, basic photography, and 3D tools like Blender or Spline.

• Familiarity with B2B e-commerce platforms and SaaS product environments.

• Understanding of brand strategy and its translation into visual systems.

📝 Enhancement Note: The 5-8+ year requirement suggests a mid-to-senior level individual capable of independent work and potentially mentoring junior designers. The explicit "must include a portfolio" is critical, indicating a strong preference for candidates who can visually demonstrate their skills and experience, especially in high-end digital craft and brand execution. The hybrid requirement in Dubai is a key logistical consideration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for all applicants.

• Showcase high-end digital craft and brand-level execution across various digital touchpoints.

• Include examples of UI design for websites and digital experiences, demonstrating conversion-driven principles.

• Present case studies that highlight the development and maintenance of design systems using Figma.

• Feature examples of digital marketing assets (landing pages, ads, social visuals, infographics).

Process Documentation:

• Demonstrate proficiency in documenting design systems within Figma, including component usage, design tokens, and best practices.

• Show examples of how design decisions were made and how they align with brand strategy and business objectives.

• Illustrate the process of collaborating with developers and other cross-functional teams to ensure design implementation fidelity.

• Provide insights into workflow optimization and project management within design tasks.

📝 Enhancement Note: The portfolio is the primary screening tool. It should not only display aesthetic skill but also a deep understanding of scalable design systems (Figma), brand consistency, and the practical application of design to achieve business goals (conversion, brand evolution). The emphasis on "scalable systems" and "high-quality implementation" suggests a need for process-oriented thinking in design.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Medior/Senior Visual Designers with 5-8+ years of experience in Dubai, UAE, a competitive salary range is estimated between AED 15,000 to AED 25,000 per month. This estimate considers the cost of living in Dubai, the demand for specialized design skills, and the SaaS industry standards.

Benefits:

• Full-time employment with competitive compensation.

• Opportunity to work with a fast-growing SaaS company in the e-commerce sector.

• Professional development and learning opportunities.

• Collaborative and inclusive work environment.

• Contribution to shaping the visual identity of a global e-commerce platform.

• Hybrid work arrangement allowing for a balance between office collaboration and remote flexibility.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with flexibility managed within the hybrid model. Specific daily schedules will be subject to team and project needs, with 3 days expected in the Dubai office.

📝 Enhancement Note: The salary range is an estimation for Dubai, UAE, for a role with this experience level and specialization. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. The benefits listed are standard for a full-time position in a growing tech company, with specific emphasis on the hybrid work model and professional growth relevant to design roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: SaaS (Software as a Service) E-commerce platform for B2B clients (manufacturers, distributors, wholesalers).

Company Size: Sana Commerce is a fast-growing SaaS company. While the exact number isn't specified in the provided text, the mention of "fast-growing" and "global e-commerce platform" suggests a significant and expanding organization, likely with hundreds of employees.

Founded: 2007.

Team Structure:

• The designer will likely be part of a broader Marketing or Product Design team.

• Collaboration is expected across Brand, Marketing, Developers, and Leadership.

Methodology:

• Focus on fostering lasting relationships with customers through their e-commerce platform.

• Emphasis on delivering value daily and helping customers succeed.

• Embraces challenges, seeks feedback, and promotes continuous learning and improvement.

• Encourages bold, collaborative efforts across teams and time zones, challenging the status quo.

• Data-driven decision-making is likely implied through the SaaS and e-commerce nature of the business.

Company Website: https://sana-commerce.com/

📝 Enhancement Note: Sana Commerce positions itself as a company focused on customer success, continuous improvement, and bold collaboration. The culture values ownership, growth, and mutual support. For a designer, this means an environment where their work directly impacts customer experience and business growth, with opportunities to contribute strategically and collaboratively.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Medior/Senior UX/UI Visual Designer. It implies a level of autonomy, ownership, and the ability to lead design initiatives from concept to execution. The expectation is for the designer to not only execute tasks but also to contribute to the evolution of visual systems and brand strategy.

Reporting Structure: The designer will likely report to a Design Lead, Head of Design, Marketing Director, or a similar senior role, depending on the team's specific structure within Sana Commerce. Collaboration will be broad, involving cross-functional teams.

Operations Impact: The Visual Designer's impact is critical for Sana Commerce's Go-To-Market strategy. High-quality visual design, a robust design system, and effective digital marketing assets directly influence brand perception, customer acquisition, conversion rates, and overall user experience on their e-commerce platform. Their work underpins the company's ability to attract and retain B2B clients.

Growth Opportunities:

• Skill Advancement: Deepen expertise in UI/UX, visual design, brand systems, and potentially motion graphics or 3D design through project work and company-supported learning.

• Leadership Potential: Opportunity to take on more complex projects, lead design initiatives, mentor junior designers, and contribute to design strategy and process improvements.

• Specialization: Potential to specialize further in areas like B2B e-commerce UX, design system architecture, or advanced digital branding.

• Industry Exposure: Gain valuable experience within the burgeoning SaaS and B2B e-commerce sectors.

📝 Enhancement Note: The Medior/Senior designation suggests that candidates are expected to be self-sufficient and capable of driving significant design output. Growth opportunities are tied to deepening technical skills, taking on more strategic responsibilities, and contributing to the company's evolving visual identity and product experience.

🌐 Work Environment

Office Type: The role is hybrid, requiring 3 days per week in the Sana Commerce Dubai office. This suggests a modern office environment designed to facilitate collaboration, brainstorming, and team cohesion.

Office Location(s): Dubai, United Arab Emirates. Specific office address details would typically be provided upon further inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: The hybrid model is designed to balance focused individual work with in-person collaboration, team meetings, and brainstorming sessions.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially other relevant tools for project management and communication.

• Team Interaction: Opportunities to interact with designers, marketers, developers, and product managers, fostering a dynamic and cross-functional work environment.

Work Schedule: Standard full-time hours, adaptable within the hybrid framework to accommodate project deadlines and team needs. The expectation of 3 days in the office implies a structured approach to in-office collaboration.

📝 Enhancement Note: The hybrid nature of the role in Dubai is a key aspect of the work environment. It suggests a company that embraces modern work practices, valuing both independent productivity and the benefits of in-person teamwork. The emphasis on collaboration indicates that the office space is likely designed to support these interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and mandatory portfolio to assess qualifications, experience, and visual craft.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design rationale, problem-solving approaches, and their role in the outcomes. This is crucial for evaluating design thinking and communication skills.

• Technical/Skills Assessment: Potential for a design challenge or case study focused on UI, visual design, or design system application, simulating real-world tasks.

• Cross-functional Interviews: Conversations with team members from marketing, development, or leadership to assess collaboration style, communication, and cultural fit.

• Final Interview: With a senior leader to discuss role alignment, career aspirations, and company vision.

Portfolio Review Tips:

• Curate Selectively: Focus on projects that best represent your skills in UI, visual design, brand execution, and design system development, especially those relevant to SaaS/e-commerce.

• Tell a Story: For each project, clearly articulate the problem, your approach, your specific contributions, the tools used, and the measurable results or impact.

• Highlight Figma Expertise: Showcase your proficiency with Figma, including design system components, variants, auto-layout, and documentation.

• Demonstrate Brand Thinking: Show how you translate brand strategy into visual elements and maintain consistency.

• Include Digital Marketing Examples: Feature your work on landing pages, ads, and social visuals.

• Explain Rationale: Be prepared to articulate the "why" behind your design decisions, linking them to user needs and business objectives.

Challenge Preparation:

• Understand Sana Commerce's brand and target audience (B2B e-commerce).

• Be ready to tackle a design problem related to UI, visual branding, or design system implementation within a SaaS context.

• Focus on demonstrating clear design thinking, problem-solving skills, and efficient execution.

• Practice articulating your process and rationale concisely.

📝 Enhancement Note: The portfolio is paramount. Candidates must prepare to walk through their work, explaining their thought process and impact. The interview process will likely assess not just design skill but also communication, collaboration, and strategic thinking relevant to a SaaS B2B environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is mandatory for UI design, prototyping, and design system development. This includes advanced features like component architecture, auto-layout, variants, variables/tokens, and library documentation.

• Adobe Photoshop: Essential for image editing, manipulation, and asset creation.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and illustrations.

• Adobe InDesign: Required for print design, collateral, reports, and layout-intensive materials.

Analytics & Reporting:

CRM & Automation:

Bonus Skills:

• Adobe After Effects: For creating motion graphics, animations, and dynamic digital assets.

• Photography Basics: Potentially useful for content creation or art direction.

• 3D Tools: Such as Blender or Spline, for creating modern visual elements or prototypes.

📝 Enhancement Note: The tech stack is heavily centered around Figma and the Adobe Creative Suite. The emphasis on Figma's advanced features and design system capabilities is a strong indicator of the company's operational focus on design scalability and consistency. Bonus skills in motion and 3D are desirable for a forward-thinking visual designer.

👥 Team Culture & Values

Operations Values:

• Champions of Our League: Delivering lasting success by balancing quick wins and long-term value, taking pride in product and B2B knowledge, and continuously striving for improvement.

• Supercharge Our Customers: Revolutionizing B2B commerce together, with customers at the heart of everything, providing tools and support for their growth.

• Determined to Grow: Embracing challenges, seeking feedback, learning from setbacks, and moving forward with a focus on continuous improvement.

• Bold Together: Daring to be bold through collaboration across teams and time zones, challenging the status quo, and supporting each other for the best outcomes.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with Brand, Marketing, Developers, and Leadership, requiring strong communication and the ability to integrate design into broader strategies.

• Feedback-Driven: A culture that embraces feedback and continuous learning suggests an open environment for design critiques and iterative development.

• Bold & Collaborative: Encourages proactive contributions, challenging norms, and mutual support to achieve collective goals.

📝 Enhancement Note: The company values are deeply embedded in their operational philosophy: customer-centricity, continuous improvement, collaborative boldness, and a commitment to excellence. For a designer, this means contributing to a team that values innovation, user success, and a proactive, supportive approach to work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Conversion Goals: Ensuring that strong visual brand execution does not compromise the effectiveness of digital interfaces and marketing materials in driving conversions.

• Evolving a Design System: Continuously updating and scaling a Figma-based design system to meet the growing needs of a fast-paced SaaS product and marketing teams.

• Cross-functional Alignment: Effectively communicating design rationale and ensuring implementation fidelity across diverse teams (developers, marketers, leadership) who may have different priorities.

• Staying Ahead of Design Trends: Keeping pace with the latest UI/UX, visual design, and digital marketing trends within the B2B e-commerce SaaS landscape.

Learning & Development Opportunities:

• Advanced Figma Mastery: Deepening expertise in complex design system architecture, advanced prototyping, and automation within Figma.

• Motion Graphics & 3D Design: Developing skills in After Effects or 3D tools to enhance digital assets and user experiences.

• B2B E-commerce UX: Gaining specialized knowledge in the unique design challenges and user needs within the B2B e-commerce sector.

• Brand Strategy Integration: Understanding how to strategically align visual design with broader business and marketing objectives.

• Mentorship: Potential for mentorship from senior design or marketing leaders, and opportunities to mentor junior team members.

📝 Enhancement Note: The challenges are typical for a growing SaaS company's design function, emphasizing the need for a designer who is strategic, technically proficient, and a strong collaborator. The growth opportunities are geared towards enhancing both technical design skills and strategic understanding within the company's specific industry context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex brand strategy into a cohesive visual system. What was your process, and what were the key outcomes?" (Focus on brand execution, system thinking, and impact).

• "How do you approach designing for conversion optimization on a B2B e-commerce platform? Can you walk us through an example from your portfolio?" (Focus on UI/UX, business impact, and practical application).

Company & Culture Questions:

• "Based on our company values (Champions of Our League, Supercharge Our Customers, Determined to Grow, Bold Together), how do you see yourself contributing to our culture and mission?" (Prepare examples of how your work ethic and collaboration style align).

• "How do you stay updated on design trends, especially within the SaaS or B2B e-commerce space?" (Demonstrate continuous learning and industry awareness).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest contributions to design systems first.

• Narrative: For each project, clearly articulate the problem, your role, your design process, key decisions, and measurable results. Use the STAR method (Situation, Task, Action, Result).

• Visuals: Ensure high-quality visuals. Zoom in on details and explain them. Use mockups to show designs in context.

• Figma Focus: Be prepared to demonstrate your Figma skills, perhaps by showing component variations, auto-layout in action, or design system documentation.

• Conciseness: Be mindful of time. Practice your presentation to be engaging yet efficient.

Challenge Preparation:

• Practice creating UI elements or small design systems quickly in Figma.

• Focus on demonstrating clear hierarchy, typography, color usage, and brand alignment.

• Be ready to explain your thought process and justify your design choices.

📝 Enhancement Note: Interview preparation should heavily emphasize the portfolio, demonstrating proficiency in Figma and design systems, and articulating how design contributes to business goals like conversion and brand strength. Understanding and aligning with Sana Commerce's stated company values will be crucial.

📌 Application Steps

To apply for this Medior/Senior UX/UI Visual Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Crucially, ensure your portfolio is included. Applications without a portfolio will not be reviewed. Tailor your portfolio to highlight Figma expertise, design system development, high-end digital craft, and brand execution relevant to SaaS and e-commerce.

• Optimize your resume to clearly state your years of experience (5-8+ years) and highlight proficiency in required tools (Figma, Adobe Creative Suite) and key skills (UI Design, Visual Design, Brand Design, Design Systems).

• Prepare to walk through your portfolio during interviews, articulating your design process, rationale, and the impact of your work with specific examples.

• Research Sana Commerce's website, products, and company values to understand their B2B e-commerce market position and how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.