Marketing Visual Designer

📍 Job Overview

Job Title: Marketing Visual Designer

Company: Learntastic

Location: South Africa

Job Type: PART_TIME

Category: Marketing & Design Operations

Date Posted: 2026-05-25

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive visual storytelling and brand consistency across digital marketing channels for Learntastic and its related brands.

• Execute creative campaigns with speed and accuracy, focusing on digital touchpoints like social media, email, and landing pages.

• Produce high-quality visual assets, including static graphics, carousels, email templates, sales collateral, and presentations.

• Create and edit short-form and mid-form video content to enhance marketing initiatives.

• Collaborate asynchronously with cross-functional marketing and content teams in a remote-first environment.

📝 Enhancement Note: While this role is for a "Marketing Visual Designer," its emphasis on production, consistency, and supporting marketing campaigns positions it within the broader "Marketing Operations" or "GTM Operations" sphere, particularly concerning the execution and scaling of creative assets that directly impact Go-To-Market strategies. The role requires a blend of creative execution and operational efficiency to ensure brand integrity and campaign effectiveness.

📈 Primary Responsibilities

• Design and produce a wide array of digital marketing assets, including social media graphics, email templates, one-pagers, PDFs, and presentation decks, ensuring adherence to brand guidelines and campaign objectives.

• Develop and edit short-form video content (e.g., reels, social clips) and mid-form video content (e.g., YouTube videos, product overviews) to support marketing strategies and engagement goals.

• Support the creation and maintenance of design systems and templates to ensure visual consistency and efficiency across Learntastic and its sub-brands (AHCA, ACCA, ACLS Now).

• Collaborate closely with marketing managers, content creators, and other stakeholders to translate campaign briefs into compelling visual narratives.

• Iterate on designs rapidly based on feedback from marketing teams and performance data, optimizing for engagement and conversion.

• Ensure all visual assets are optimized for their respective channels and platforms, maintaining high production quality and brand integrity.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a production-focused role that directly supports marketing execution. The emphasis on "design systems," "consistency," and "iterating on feedback" points to an operational mindset within a creative function, crucial for scaling marketing efforts efficiently.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, or a related field is implied through the experience and portfolio requirements.

Experience: A minimum of 4+ years of professional experience in marketing visual design or graphic design is required, with a demonstrated track record of producing high-quality digital marketing assets and campaigns.

Required Skills:

• Proven expertise in visual design principles and application in digital marketing contexts.

• Strong portfolio showcasing a range of digital marketing assets, campaigns, and visual storytelling.

• Proficiency in core design software: Figma, Canva, Adobe Creative Suite (Photoshop, Illustrator).

• Experience with video creation and editing tools, specifically Adobe After Effects and/or Premiere Pro for short- and mid-form content.

• Understanding of UI/UX design principles to create intuitive and engaging digital experiences.

• Ability to work effectively in an asynchronous, remote-first environment, managing communication and collaboration across different time zones.

Preferred Skills:

• Experience working within the EdTech, SaaS, or e-commerce industries.

• Familiarity with Conversion Rate Optimization (CRO) principles and how design impacts conversion rates.

• Basic motion graphics or animation skills to enhance video and digital assets.

• Experience in building, maintaining, or contributing to design systems.

📝 Enhancement Note: The requirement for a strong portfolio and proficiency in specific design tools like Figma and Adobe Creative Suite are critical indicators of the hands-on, production-oriented nature of this role. The inclusion of UI/UX principles suggests an understanding of user journeys beyond just aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 4 years of professional marketing visual design work.

• Showcase a diverse range of digital marketing assets, including social media graphics (static and carousels), email designs/templates, one-pagers, sales collateral, and presentation decks.

• Include examples of short-form and mid-form video content creation and editing.

• Highlight projects that demonstrate an understanding of UI/UX principles and their application in marketing contexts.

• Provide evidence of experience in supporting brand consistency through design systems or template creation.

Process Documentation:

• While not explicitly stated as a deliverable, candidates are expected to demonstrate an understanding of design workflows and processes that ensure speed, consistency, and iteration based on feedback.

• Evidence of using design systems or templates to streamline production and maintain brand integrity will be valued.

• Ability to articulate the process of taking a creative brief from concept to final asset, including feedback loops and revisions.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing digital marketing assets and campaigns" is paramount. For this role, the portfolio should not just be a collection of work but a testament to the candidate's ability to execute effectively and efficiently in a production environment, supporting marketing objectives.

💵 Compensation & Benefits

Salary Range:

Given the PART_TIME nature (approx. 20 hours/week) and the location (South Africa), a competitive hourly rate is expected. Based on industry benchmarks for experienced Visual Designers in South Africa performing marketing-focused production work, the estimated range is likely between ZAR 250 - ZAR 500 per hour, depending on the candidate's specific experience, portfolio strength, and proficiency with the required tools.

Benefits:

• Flexible, part-time work schedule (~20 hours per week).

• Fully remote work arrangement, allowing for work from anywhere in South Africa.

• Opportunity to contribute to a fast-growing online education platform and its distinct brands.

• Exposure to a variety of marketing channels and content formats.

Working Hours:

Approximately 20 hours per week, with flexibility to accommodate asynchronous work across different time zones. The role requires consistent availability for collaboration and project delivery, but the specific daily schedule can be managed by the individual.

📝 Enhancement Note: Salary estimation is based on part-time hours, the specified location (South Africa), and the mid-level experience required for a specialized design role. The benefits focus on flexibility and remote work, which are key aspects of this part-time opportunity.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Online Education Platform) Learntastic operates in the dynamic EdTech sector, focusing on accredited continuing education and compliance courses. This industry demands engaging, accessible, and impactful learning experiences, which in turn requires strong visual communication to attract and retain learners.

Company Size: Fast-growing (Specific size not provided, but implies a scaling organization with evolving needs). A fast-growing company suggests a dynamic environment where processes are being refined, and there's an opportunity for individuals to make a significant impact.

Founded: Learntastic is actively redefining accessible, self-paced learning, indicating a forward-thinking approach.

Team Structure:

• The Marketing Visual Designer will be an extension of the marketing team, working closely with marketing managers and content teams.

• Collaboration is expected to be primarily asynchronous, fitting a remote-first model.

Methodology:

• Focus on speed, consistency, and strong visual storytelling in bringing campaigns to life.

• Iterative design process based on feedback and performance data.

• Emphasis on creating and maintaining design systems for brand consistency and efficiency.

• Production-focused execution of creative across various digital touchpoints.

Company Website: https://learntastic.com/

📝 Enhancement Note: The company's mission to make professional development simple, engaging, and impactful points to a culture that values effective communication and user experience, which the visual designer directly contributes to. The fast-growing nature suggests opportunities for individuals to shape processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Specialist within the broader Marketing Operations or GTM function. It's production-focused, requiring a solid grasp of design tools and principles to efficiently execute creative assets that support marketing strategies. The "extension of the marketing team" framing indicates a supporting rather than strategic leadership role at this stage.

Reporting Structure: The designer will collaborate closely with the marketing and content teams, likely reporting to a Marketing Manager or a Creative Lead within the marketing department. The asynchronous nature means direct day-to-day supervision might be less frequent than in a traditional office setting.

Operations Impact: The visual designer's impact is significant in ensuring Learntastic and its brands maintain a professional, engaging, and consistent visual presence across all digital marketing efforts. High-quality visuals directly influence brand perception, audience engagement, conversion rates, and ultimately, learner acquisition and retention. This role operationalizes the brand's visual identity for marketing purposes.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like video editing, motion graphics, or advanced design system development.

• CRO Focus: Develop a stronger understanding of conversion-focused design principles, potentially leading to roles with more direct impact on campaign optimization.

• Brand Expansion: Gain experience managing visual identity across multiple distinct brands within the Learntastic ecosystem.

• Transition to Strategy: With proven impact and experience, there may be opportunities to move towards more strategic design roles or lead design initiatives on specific campaigns or product launches.

📝 Enhancement Note: The growth opportunities are framed within a creative operations context, moving from pure production to more strategic application of design skills, especially concerning conversion optimization and brand management across multiple entities.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals comfortable working independently from their own workspace.

Office Location(s): South Africa. While remote, candidates must be based in South Africa to align with local employment regulations and potential time zone overlaps for critical communications.

Workspace Context:

• A home office setup conducive to focused creative work and video editing is essential.

• Reliable internet connectivity is critical for remote collaboration and file sharing.

• The environment supports asynchronous communication, requiring strong self-discipline and time management.

• Opportunities for interaction will primarily be through digital collaboration tools (e.g., Slack, email, video conferencing).

Work Schedule: Approximately 20 hours per week. This part-time arrangement offers significant flexibility, allowing individuals to balance work with other commitments, provided project deadlines and collaboration needs are met. The asynchronous nature means specific working hours can be self-managed, but responsiveness during core business hours for urgent matters may be expected.

📝 Enhancement Note: The emphasis on asynchronous work and remote-first culture is key. Candidates need to be self-starters, adept at digital communication, and capable of managing their workload effectively without constant direct supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on resumes and portfolios that clearly demonstrate the required experience and skills.

• Portfolio Review: Candidates will likely be asked to present their portfolio, discussing specific projects, their role in them, and the outcomes. This is a critical step for assessing visual design capabilities and understanding of marketing applications.

• Skills Assessment/Challenge: A practical design exercise or a small project may be assigned to evaluate proficiency in required tools (e.g., Figma, Adobe Suite, video editing) and the ability to execute within specific brand guidelines or campaign objectives.

• Team/Hiring Manager Interview: Discussion about work style, collaboration, experience with asynchronous work, and cultural fit with the Learntastic team.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your ability to create effective digital marketing assets and video content. Prioritize work relevant to EdTech, SaaS, or e-commerce if available.

• Highlight Impact: For each project, clearly articulate the objective, your specific contribution, the tools used, and the results or impact achieved (e.g., increased engagement, improved conversion rates, successful campaign execution).

• Showcase Versatility: Include examples of static graphics, email designs, and video content.

• Explain Your Process: Be prepared to walk through your design process, from brief interpretation to final delivery, including how you handle feedback and revisions.

• Demonstrate Tool Proficiency: Ensure your portfolio reflects your expertise in Figma, Adobe Creative Suite, and video editing software.

Challenge Preparation:

• Tool Familiarity: Refresh your skills in Figma, Canva, and the Adobe Creative Suite (Photoshop, Illustrator, After Effects/Premiere Pro). Practice quick asset creation and video editing.

• Brand Understanding: Research Learntastic and its associated brands (AHCA, ACCA, ACLS Now) to understand their visual identity and marketing approach.

• Design System Awareness: If you have experience with design systems, be ready to discuss their importance and how you've used them.

• Asynchronous Communication: Practice articulating your thoughts and solutions clearly and concisely, as this will be essential in a remote, async environment.

📝 Enhancement Note: The emphasis on a practical design challenge and a thorough portfolio review underscores the production-centric nature of this role. Candidates should prepare to demonstrate not just their creative talent but also their ability to deliver high-quality work efficiently within a remote, asynchronous framework.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, UI/UX work, and potentially component-based design systems. Proficiency is key for iterating and sharing designs.

• Canva: Likely used for quick design tasks, social media graphics, or by team members with less design expertise, requiring the candidate to work with or leverage its capabilities.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, complex graphic design, and asset creation.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • After Effects/Premiere Pro: Crucial for creating and editing short-form and mid-form video content, including social media clips, reels, and explainer videos.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing assets are deployed through these systems (e.g., email marketing platforms, social media schedulers) is helpful context.

📝 Enhancement Note: The specific tool requirements are clearly outlined, with a strong emphasis on Figma and the Adobe Creative Suite for both graphic design and video production. This indicates the need for a highly skilled and versatile visual designer.

👥 Team Culture & Values

Operations Values:

• Speed & Consistency: A core operational value for marketing execution, ensuring timely delivery of on-brand assets.

• Visual Storytelling: The ability to communicate effectively and engagingly through visuals.

• Collaboration: Working effectively with marketing and content teams, even in an asynchronous, remote setting.

• Data-Driven Iteration: Using feedback and performance data to refine designs and improve campaign effectiveness.

• Brand Integrity: Maintaining a cohesive and professional visual identity across multiple brands.

Collaboration Style:

• Asynchronous First: Prioritizing clear written communication and well-organized digital handoffs.

• Cross-Functional Integration: Acting as an extension of the marketing team, seamlessly integrating creative output with marketing strategies.

• Feedback-Oriented: Openness to receiving and acting upon feedback from various stakeholders to optimize designs.

• Proactive Communication: Taking initiative to clarify requirements, flag potential issues, and share progress in a remote environment.

📝 Enhancement Note: The culture values efficiency, brand consistency, and effective remote collaboration. Candidates who are proactive communicators and can adapt to an asynchronous workflow will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Asynchronous Collaboration: Effectively communicating and collaborating with team members across different time zones without constant real-time interaction.

• Balancing Speed and Quality: Delivering high-quality creative assets quickly to meet marketing campaign deadlines.

• Brand Consistency Across Multiple Brands: Maintaining distinct yet cohesive visual identities for Learntastic and its sub-brands (AHCA, ACCA, ACLS Now).

• Adapting to Evolving Marketing Trends: Staying current with design trends and platform requirements (e.g., social media formats, video styles).

Learning & Development Opportunities:

• Advanced Video Production: Opportunity to hone skills in short- and mid-form video editing and potentially explore motion graphics.

• Design System Development: Contribute to or learn about building and maintaining design systems for greater efficiency and brand control.

• CRO Principles: Gain practical experience applying design to conversion optimization, understanding the direct impact of visual elements on business outcomes.

• EdTech Industry Insights: Develop a deeper understanding of the online education market and its unique visual communication needs.

📝 Enhancement Note: The challenges are typical of remote, production-focused roles, emphasizing communication, time management, and brand stewardship. Growth opportunities are geared towards specialized creative skills and understanding the business impact of design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of social media graphics for a new course launch. How do you ensure brand consistency and engagement?"

• "How would you approach creating a short explainer video for a new platform feature, given a tight deadline and limited assets?"

Company & Culture Questions:

• "What interests you about Learntastic and the EdTech industry?"

• "How do you stay organized and manage your workload in a remote, asynchronous environment?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly explain the problem, your solution, your specific role, the tools you used, and the measurable outcome.

• Focus on Marketing Impact: Emphasize how your designs supported marketing goals, improved engagement, or drove conversions.

• Demonstrate Technical Skills: Be ready to discuss your proficiency with Figma, Adobe Creative Suite, and video editing software.

• Showcase Adaptability: Highlight instances where you iterated on designs based on feedback or performance data.

📝 Enhancement Note: Interview questions will likely probe your practical design execution skills, your ability to work independently and collaboratively in a remote setting, and your understanding of how design supports marketing objectives.

📌 Application Steps

To apply for this Marketing Visual Designer position:

• Submit your application through the provided link on Learntastic's careers portal.

• Portfolio Customization: Ensure your submitted portfolio prominently features digital marketing assets, video content, and examples relevant to the EdTech or SaaS industries if possible. Tailor your presentation to highlight speed, consistency, and brand adherence.

• Resume Optimization: Update your resume to clearly articulate your 4+ years of experience, proficiency in Figma and Adobe Creative Suite, and specific achievements in visual design and video production for marketing campaigns. Use keywords from the job description.

• Prepare for a Design Challenge: Be ready to complete a practical design exercise or a small project that tests your skills in Figma, Adobe Suite, and potentially video editing under time constraints.

• Research Learntastic: Familiarize yourself with Learntastic's mission, services, and existing marketing materials to understand their brand and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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