Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: RLDatix

Location: Skopje, North Macedonia

Job Type: Full Time

Category: Marketing Operations / Creative Design

Date Posted: 2026-08-26

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual narrative of RLDatix's marketing initiatives by conceptualizing and executing compelling creative assets.

• Ensure brand consistency and adherence to WCAG accessibility standards across all design outputs for diverse marketing campaigns and channels.

• Collaborate effectively with cross-functional teams, including marketing, product, and sales, to translate complex information into clear, user-focused visual communications.

• Leverage advanced design software, digital tools, and generative AI to enhance creative exploration, accelerate production efficiency, and deliver high-quality, impactful designs.

📝 Enhancement Note: This role, while titled "Marketing Designer," has significant overlap with Marketing Operations due to its focus on creating assets that directly support marketing objectives, campaign execution, and the translation of complex business information into visual formats. The emphasis on brand consistency, digital tools, and cross-functional collaboration aligns with operational efficiency within the marketing department.

📈 Primary Responsibilities

• Conceptualize and develop innovative creative assets for marketing campaigns, ensuring alignment with brand guidelines and business objectives, utilizing generative AI tools to optimize creative exploration and production speed.

• Collaborate with marketing, product, and other cross-functional stakeholders to deeply understand project requirements, scope, and desired outcomes, delivering creative solutions within established timelines.

• Apply expert knowledge of design software (Adobe Creative Suite, Figma, Canva) and digital marketing technologies to produce high-fidelity assets and proactively troubleshoot design and production challenges.

• Uphold and consistently apply established brand guidelines across all campaigns and materials, guaranteeing brand alignment, quality, accuracy, and accessibility compliance (WCAG standards).

• Transform complex data, technical information, and marketing concepts into easily digestible and compelling visual communications, including infographics, presentations, social media graphics, landing page designs, and customer journey visualizations.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational execution within marketing. The emphasis on "translating complex information" and "delivering effective creative solutions on time" points to a need for process-driven design thinking, a core component of operations.

🎓 Skills & Qualifications

Education: Higher diploma or Bachelor's degree in Graphic Design, Visual Communication, Marketing Design, or a closely related field; equivalent professional experience will also be considered.

Experience: 3 to 5+ years of progressive experience in graphic design, with a specialization in digital marketing design, motion graphics, and data visualization.

Required Skills:

• Proven track record in developing and executing creative concepts that align with brand guidelines and marketing objectives across multiple channels.

• In-depth proficiency in Adobe Creative Suite (Illustrator, Premiere Pro, InDesign, Photoshop) and Canva.

• Expertise in Figma for collaborative design workflows and prototyping.

• Practical experience utilizing generative AI tools to support and accelerate creative development processes.

• Strong understanding and application of WCAG accessibility standards in design for digital content.

• Ability to translate complex information into clear, compelling visual communications (infographics, presentations, social media graphics, landing page designs, customer journey visuals).

• Excellent collaboration skills for working within cross-functional teams.

• Proven ability to manage multiple projects independently and meet deadlines. Preferred Skills:

• Experience in motion graphics creation and editing.

• Familiarity with data visualization best practices and tools beyond basic infographics.

• Understanding of marketing automation platforms and their visual asset requirements.

• Experience with A/B testing visual elements for campaign optimization.

📝 Enhancement Note: The requirement for WCAG standards and the use of generative AI tools are specific operational considerations for modern marketing design, ensuring efficiency and compliance. The experience level suggests a need for candidates who can operate with a degree of autonomy, typical of mid-level operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A current, comprehensive portfolio showcasing a range of digital and marketing design work, with a clear emphasis on conceptualization and execution for marketing campaigns.

• Specific examples demonstrating the ability to translate complex information into clear, compelling visual communications, such as infographics, presentations, and customer journey maps.

• Case studies or examples that highlight successful application of brand guidelines and how designs supported specific marketing objectives or business goals.

• Visuals that demonstrate an understanding of user-centered design principles and accessibility standards (WCAG). Process Documentation:

• Examples of how design concepts were developed and iterated upon to meet project requirements and stakeholder feedback.

• Demonstrations of workflow efficiency, potentially showcasing the use of tools like Figma or generative AI to streamline the design process.

• Evidence of applying brand guidelines consistently, illustrating a systematic approach to brand management within creative output.

📝 Enhancement Note: The explicit requirement for a portfolio that demonstrates the translation of complex information and the application of brand guidelines, along with the mention of generative AI for efficiency, underscores the operational aspect of this role. The portfolio needs to prove not just artistic skill but also a methodical and efficient approach to design production.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Designer with 3-5+ years of experience in Skopje, North Macedonia, a competitive salary range is estimated to be between 30,000 - 50,000 MKD gross per month. This estimate considers the cost of living in Skopje, the specific skill set required, and the company's global presence.

Benefits:

• Private health insurance: Comprehensive medical coverage for employees and potentially dependents.

• Group accident insurance: Financial protection in case of accidental injury.

• Employee Assistance Program (EAP): Confidential counseling and support services for personal and work-related challenges.

• Loyalty Awards: Recognition and rewards for long-term commitment to the company.

Working Hours: 40 hours per week, aligning with standard full-time employment. The company's emphasis on flexibility suggests potential for some adaptability in scheduling, though core hours for collaboration are expected.

📝 Enhancement Note: The salary estimation is based on publicly available data for graphic design roles in Skopje, adjusted for the specified experience level and the mid-tech industry context of RLDatix. The benefits package is as stated in the job description, with a focus on employee well-being and long-term commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech) - RLDatix operates within the intersection of healthcare and technology, providing operational software solutions to improve patient safety and care delivery. This context means the marketing efforts are geared towards a professional, often B2B audience within healthcare organizations.

Company Size: Over 2,000 team members globally. This indicates a large, established organization with structured departments and processes, offering opportunities for specialized roles and cross-functional collaboration.

Founded: The founding date is not specified, but the company's mission and global reach suggest a mature organization with a solid track record in the health tech space.

Team Structure:

• The Marketing Designer will be part of the Marketing team, likely working closely with marketing managers, campaign specialists, content creators, and potentially digital strategists.

• There will be a strong reporting structure within the marketing department, with clear lines of accountability for creative output.

• Significant cross-functional collaboration is expected with Product Management, Sales Enablement, and potentially Customer Success teams to ensure marketing assets align with broader business objectives and product roadmaps. Methodology:

• Data-driven insights are paramount in HealthTech marketing; therefore, design decisions will likely be informed by campaign performance data, user feedback, and market research.

• Workflow optimization is crucial in a large organization; expect structured project management methodologies and clear communication channels for design requests and approvals.

• Automation and efficiency are key; the role's emphasis on generative AI and digital tools suggests a forward-thinking approach to marketing operations.

Company Website: https://www.rldatix.com/

📝 Enhancement Note: The company's mission in healthcare technology is a significant cultural driver, emphasizing impact and quality. The size suggests a need for designers who can navigate corporate structures and contribute to scalable marketing operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer. It requires independent execution of design tasks, conceptualization of creative solutions, and effective collaboration, moving beyond junior-level task execution to owning design outcomes for specific campaigns.

Reporting Structure: The Marketing Designer will report to a Marketing Manager or Director, who oversees the marketing function and its strategic direction. This reporting line will influence project prioritization and performance feedback.

Operations Impact: The Marketing Designer's output directly impacts RLDatix's brand perception, lead generation efforts, and sales enablement through compelling visual assets. High-quality, on-brand, and accessible designs contribute to efficient marketing campaign execution and a stronger market presence, which are key operational outcomes.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, data visualization, or UI/UX design for marketing platforms.

• Leadership: Potential to lead design projects, mentor junior designers, or evolve into a Senior Marketing Designer role with increased strategic input.

• Skill Development: Opportunities to master new design tools, generative AI applications, and learn about marketing automation and campaign analytics to enhance design effectiveness.

📝 Enhancement Note: The growth trajectory for a Marketing Designer in a company like RLDatix often involves becoming a subject matter expert in visual communication for the HealthTech sector, contributing to more strategic marketing initiatives, and potentially moving into design leadership or specialized roles within marketing operations.

🌐 Work Environment

Office Type: On-site position requiring the candidate to commute to the RLDatix office in Skopje. This suggests a traditional office environment focused on in-person collaboration.

Office Location(s): Skopje, North Macedonia. Specific office address: 2 Iljo Vojvoda a, 1000 Skopje.

Workspace Context:

• The workspace is likely designed to foster collaboration, with shared design resources and meeting spaces.

• Access to necessary design software and hardware will be provided.

• Opportunities for direct interaction with marketing colleagues and other team members, facilitating quick feedback loops and team cohesion.

• The Skopje office environment will reflect RLDatix's global culture, aiming for a productive and supportive atmosphere.

Work Schedule: The standard work schedule is 40 hours per week. While the role is on-site, the company's mention of "flexibility in how we work" may imply some degree of schedule adaptability, provided core business needs and collaborative requirements are met.

📝 Enhancement Note: The on-site requirement emphasizes the value RLDatix places on in-person collaboration, team synergy, and immediate problem-solving within the design and marketing departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and mandatory portfolio link to assess basic qualifications and design aesthetic.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, potentially including a discussion of specific projects, design choices, and process. This may involve a practical design exercise or a case study presentation.

• Cross-functional Interview: Meeting with marketing and potentially product team members to assess collaboration skills, understanding of marketing objectives, and ability to translate business needs into visuals.

• Hiring Manager Interview: Final discussion with the hiring manager to evaluate cultural fit, career aspirations, and overall suitability for the role and RLDatix.

Portfolio Review Tips:

• Highlight Process: Clearly articulate your design process for key projects, from initial concept to final execution. Explain your rationale behind design choices.

• Showcase Impact: For each project, describe the objective, your role, the challenges faced, and the outcome or impact of your design on marketing goals or user engagement. Quantify results where possible.

• Demonstrate Versatility: Include a range of work that showcases your ability to create assets for different channels (digital, print, social media, presentations) and formats (infographics, graphics, basic motion).

• Brand Consistency Focus: Ensure examples clearly demonstrate adherence to brand guidelines and how you maintain consistency across various materials.

• Accessibility Integration: If possible, include examples where accessibility (WCAG) was a consideration and how you addressed it.

Challenge Preparation:

• Be prepared for a design challenge that may involve creating a visual asset for a hypothetical marketing campaign or translating a piece of complex information into an infographic.

• Practice articulating your design decisions concisely and persuasively, focusing on how your design meets the brief and supports business objectives.

• Research RLDatix's current marketing materials and brand presence to understand their aesthetic and messaging.

📝 Enhancement Note: The explicit mention of a mandatory portfolio link and the emphasis on translating complex information are critical for this role. Candidates should prepare to discuss their process, rationale, and the business impact of their designs, demonstrating an operational mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency expected in Illustrator, Photoshop, and InDesign for creating vector graphics, image editing, and layout design. Premiere Pro for basic motion graphics and video editing.

• Figma: Essential for collaborative design workflows, prototyping, and potentially for creating interactive marketing assets or landing page mockups.

• Canva: Useful for rapid creation of social media graphics, presentations, and other marketing collateral, especially for less complex assets or quick iterations.

Analytics & Reporting:

• While not directly a design tool, understanding how design impacts campaign performance will be key. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to interpret data that informs design choices would be beneficial.

• Experience with presentation software (e.g., PowerPoint, Google Slides) for creating visually appealing reports and internal presentations. CRM & Automation:

• Familiarity with how marketing automation platforms (e.g., HubSpot, Marketo) utilize visual assets and how designs integrate into email campaigns or landing pages.

• Understanding of CRM systems (e.g., Salesforce) to grasp the context of sales enablement materials.

📝 Enhancement Note: The specific tools listed (Adobe CC, Figma, Canva, Generative AI) are central to the operational efficiency of a marketing design role. Proficiency in these tools is non-negotiable and directly impacts the speed and quality of output.

👥 Team Culture & Values

Operations Values:

• Quality & Accuracy: A commitment to delivering high-fidelity, error-free designs that precisely represent the RLDatix brand and message.

• Efficiency & Productivity: Embracing tools and processes, like generative AI and streamlined workflows, to produce creative assets effectively and on time.

• Collaboration & Communication: Actively engaging with team members and stakeholders to ensure designs meet requirements and foster a positive working environment.

• User-Centricity: Designing with the end-user (healthcare professionals, patients) in mind, ensuring clarity, usability, and accessibility.

• Innovation: A willingness to explore new design techniques, tools, and approaches to keep RLDatix's marketing visually fresh and impactful.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing managers, product teams, and sales enablement to understand project needs and deliver aligned creative solutions.

• Feedback-Oriented: Open to receiving and providing constructive feedback to continuously improve designs and team processes.

• Proactive Engagement: Initiating communication to clarify requirements, share progress, and identify potential design challenges or opportunities early on.

📝 Enhancement Note: The emphasis on efficiency, collaboration, and user-centricity are core operational values that define how the marketing design function contributes to RLDatix's broader business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively pushing creative boundaries while strictly adhering to RLDatix's established brand guidelines and accessibility standards.

• Translating Complex HealthTech Concepts: Simplifying highly technical or abstract healthcare operations concepts into visually intuitive and engaging designs for diverse audiences.

• Managing Multiple Project Demands: Juggling various campaign needs, stakeholder requests, and project timelines concurrently in a fast-paced marketing environment.

• Staying Ahead of Design Trends & Technology: Continuously learning and adapting to new design software, AI tools, and marketing design best practices to maintain relevance and efficiency.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities for formal training or self-study in specialized features of Adobe Creative Suite, Figma, or emerging design software.

• Generative AI Exploration: Deepening skills in using AI tools for ideation, asset generation, and workflow optimization in design.

• Healthcare Marketing Insights: Gaining a better understanding of the healthcare industry and its unique marketing challenges and opportunities.

• Accessibility Best Practices: Continuous learning and application of WCAG standards to ensure all digital assets are inclusive.

📝 Enhancement Note: The challenges presented are common in operations-focused creative roles, requiring strong organizational skills, adaptability, and a commitment to continuous improvement. The growth opportunities align with developing specialized skills within marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex marketing objective and translating it into a compelling visual concept." (Focus on your structured approach, ideation phase, and how you ensure alignment with business goals.)

• "How do you ensure brand consistency across multiple marketing channels and assets when working on different campaigns simultaneously?" (Highlight your systematic approach to brand guideline application and asset management.)

• "Walk us through a project where you had to simplify a complex piece of information for a marketing campaign. What was your approach, and what was the outcome?" (Prepare a specific case study from your portfolio that demonstrates this skill.) Company & Culture Questions:

• "What interests you about RLDatix's mission to transform healthcare delivery?" (Research RLDatix's mission and values, and connect it to your own motivations.)

• "How do you approach collaboration with non-designers, such as marketing managers or product specialists?" (Emphasize your communication style, listening skills, and ability to understand diverse perspectives.)

• "How do you stay updated on design trends and new technologies, particularly generative AI tools, and how do you incorporate them into your workflow?" (Showcase your proactive learning and operational mindset.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your solution (design process), and the results or impact. Use storytelling to engage the interviewer.

• Highlight Operational Efficiency: If possible, showcase how you used tools (like generative AI or Figma) to streamline your workflow, save time, or improve output quality.

• Emphasize Brand and Accessibility: Dedicate time to show examples where you rigorously applied brand guidelines and adhered to WCAG standards. Explain your methods.

• Be Prepared for a Design Challenge: Practice creating a quick visual concept or infographic based on a prompt, articulating your rationale clearly and concisely.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a structured, efficient, and collaborative approach to design execution, aligning with the operational demands of the role.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the RLDatix careers portal.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your ability to translate complex information into compelling visuals, adhere to brand guidelines, and demonstrate your proficiency with tools like Adobe Creative Suite and Figma. Ensure your portfolio clearly highlights your design process and any measurable impact.

• Tailor Your Resume: Optimize your resume to highlight experience in digital marketing design, data visualization, and brand consistency. Quantify achievements where possible, and ensure keywords from the job description (e.g., Adobe Creative Suite, Figma, WCAG, generative AI) are strategically included.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio to a colleague or mentor. Focus on clearly articulating your design process, the challenges you overcame, and the outcomes of your work, especially in relation to marketing objectives.

• Research RLDatix: Understand RLDatix's mission, target audience, and current marketing efforts. This will help you articulate your interest and demonstrate how your design skills can contribute to their specific goals within the healthcare technology sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.