Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Fresha

Location: London, England, United Kingdom

Job Type: Full-time

Category: Marketing Operations / Brand Design

Date Posted: 2026-06-10

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive brand evolution and execution across diverse marketing channels, including social media, email, print, and physical brand touchpoints.

• Collaborate closely with Product Design, Brand, and Content Marketing teams to conceptualize and deliver innovative creative campaigns.

• Apply expert design principles and craft to visual elements, contributing to the development and maintenance of design systems and patterns.

• Champion best practices in design, ensuring consistency in brand narrative and visual identity across all outputs.

• Leverage AI tools and creative software to push design boundaries and stay ahead of industry trends.

📝 Enhancement Note: This role is positioned within the Marketing team but has a strong collaborative element with the Product Design team. The emphasis on "AI-powered OS" for beauty, wellness, and self-care suggests a need for a designer who can translate complex technological offerings into visually compelling marketing collateral. The "Marketing Operations" category is inferred due to the focus on campaign execution, asset creation, and brand consistency across various marketing touchpoints, which are core functions within marketing operations.

📈 Primary Responsibilities

• Brand Development & Execution: Lead the creation, development, and evolution of the Fresha brand identity across social media ads, email campaigns, print collateral, and physical environments such as trade show booths and market displays.

• Creative Delivery: Conceptualize and produce innovative, high-impact creative assets for both internal and external communications, pushing the boundaries of brand expression beyond the logo.

• Cross-Functional Collaboration: Work seamlessly with the broader design team, Head of Brand & Content Marketing, and other stakeholders to brainstorm creative ideas and execute integrated campaign strategies.

• Design System Contribution: Apply expert design skills to visual elements, co-creating, maintaining, and advancing design systems and patterns with a focus on modularity, usability, and accessibility.

• Best Practice Custodianship: Establish, promote, and enforce design guidelines, best practices, and standards to ensure consistent brand narrative and visual representation across all projects.

• Autonomous Execution: Take marketing briefs and independently drive design projects from concept to completion, demonstrating confidence and making sound design decisions with minimal oversight.

• Motion Graphics Integration: Integrate motion design as a core component of creative output, animating digital assets to enhance engagement and bring campaigns to life.

• Production Management: Manage large-scale, multi-market projects efficiently, overseeing tasks from moodboarding and asset creation to versioning, localization, and the development of scalable templates.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate at both a strategic brand level and a tactical execution level. The emphasis on "pushing boundaries," "innovative thinking," and "challenging norms" indicates a desire for a creative individual who can contribute fresh perspectives. The mention of "autonomous work" and "taking a brief and running with it" suggests a preference for proactive individuals who can manage their workload effectively.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles of this nature. Strong portfolio evidence can often substitute for formal education.

Experience: 2-5 years of professional experience in marketing design, brand design, or a multidisciplinary design role, with a demonstrated track record of creating impactful visual assets for consumer-facing brands.

Required Skills:

• Creative Ownership & Autonomy: Demonstrated ability to take a marketing brief from concept to execution with minimal supervision.

• 360° Marketing Design: Proven experience creating assets for social media ads (Meta, YouTube, Google), email marketing, print collateral, and physical brand activations (trade shows, booths).

• Performance-Driven Visuals: Expertise in creating static and motion graphics that balance brand storytelling with commercial objectives for paid advertising.

• Adaptability & Iteration: Ability to work within an evolving brand identity, exhibiting flexibility and rapid iteration in a fast-paced environment.

• Motion Graphics Proficiency: Highly skilled in creating engaging motion graphics using industry-standard software.

• Production Excellence: Strong organizational skills to manage complex, multi-market projects, including versioning, localization, and template creation.

• Trend Awareness: Keen understanding of current social media and cultural trends, with a proactive approach to incorporating them into design.

• Collaborative Resilience: Ability to receive and incorporate constructive feedback from cross-functional teams.

• Software Proficiency: Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Figma.

• AI Tool Familiarity: Experience utilizing AI tools in the design process.

Preferred Skills:

• Ad Copywriting: Ability to write compelling and effective ad copy that complements visual designs.

• Design Systems Management: Experience in contributing to or managing design systems.

• UI/UX Fundamentals: Basic understanding of UI/UX principles, given the collaboration with the Product Design team.

📝 Enhancement Note: The requirements emphasize a blend of creative talent, technical proficiency, and a strong understanding of performance marketing. The "Bonus Points" for ad copywriting suggest that candidates who can offer a more integrated creative skillset are highly valued. The mention of "AI tools" points to a forward-thinking approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate 360° Marketing Campaigns: Showcase end-to-end campaign examples that include social ads, email assets, and potentially print or physical collateral. Highlight your role in concept development and execution.

• Motion Graphics Showcase: Include a dedicated section or clear examples of your motion graphics work, demonstrating speed, creativity, and impact.

• Performance-Oriented Design: Present case studies or examples where your design directly contributed to marketing objectives (e.g., increased click-through rates, engagement, conversions). Quantify results where possible.

• Brand Consistency Examples: Illustrate how you've maintained brand consistency across different platforms and asset types, especially within evolving brand guidelines.

• Production Process Documentation: Briefly explain your process for managing large projects, including examples of how you handle versioning, localization, or template creation.

Process Documentation:

• Workflow Design: Detail your approach to translating a marketing brief into a visual design concept and execution plan.

• Collaboration & Feedback Integration: Explain how you incorporate feedback from stakeholders and collaborate with other designers or marketing teams.

• Tool Utilization: Briefly describe how you leverage tools like Figma, Adobe Creative Suite, and AI tools within your design workflow to enhance efficiency and creativity.

📝 Enhancement Note: For a role at this level, the portfolio is crucial. It needs to go beyond simply showcasing aesthetics; it must demonstrate strategic thinking, execution capability, and a clear understanding of marketing objectives and how design contributes to them. The emphasis on performance and iteration is key.

💵 Compensation & Benefits

Salary Range: For a mid-level Marketing Designer with 2-5 years of experience in London, a competitive salary range would typically be between £40,000 and £60,000 per annum. This can vary based on the candidate's specific skills, portfolio, and the dynamic nature of the tech and design market in London.

Benefits:

• Competitive Salary: As outlined above, reflecting market rates for London-based designers.

• Health & Wellness: Comprehensive private medical, dental, and vision insurance.

• Financial Well-being: Pension scheme with company contributions, potential for stock options or performance-based bonuses.

• Work-Life Balance: Generous paid time off (holiday, sick leave), and potential for flexible working arrangements outside of the core on-site requirement.

• Professional Development: Opportunities for training, workshops, conferences, and access to learning resources to enhance design skills and stay current with industry trends.

• Employee Assistance Program: Support services for mental health and well-being.

• Office Perks: Modern office environment with amenities, potentially including subsidized meals or snacks.

Working Hours: The role is advertised as full-time, implying approximately 40 hours per week. However, the description emphasizes a "fast-paced" and "changing environment" where "autonomy" is valued, suggesting a focus on output and impact rather than strict adherence to hours, within the standard working week.

📝 Enhancement Note: Salary estimation is based on general market data for mid-level design roles in London, considering the tech industry context of Fresha. The benefits are standard for a growing tech company in the UK, with a focus on employee well-being and professional growth. The explicit mention of working "five days per week" from the office confirms the on-site nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: The beauty, wellness, and self-care industry, with a strong focus on AI-powered technology and SaaS solutions. Fresha operates as a marketplace connecting consumers with businesses, while also providing an all-in-one business management platform.

Company Size: Fresha is a global company with 15 offices worldwide and a significant number of employees (implied to be in the hundreds or thousands given its global reach and processing of over 1 billion appointments). This scale suggests a dynamic, growth-oriented environment.

Founded: Fresha was founded in 2015. Its journey from founding to becoming a globally trusted platform indicates a history of rapid innovation and market penetration.

Team Structure:

• Marketing Team: This role sits within the Marketing team, working closely with brand and content marketing leads.

• Design Collaboration: There's a strong emphasis on collaboration with the Product Design Team, indicating cross-functional integration.

• Reporting: Likely reports to a Head of Brand & Content Marketing or a Creative Director, with input from the VP of Design and Brand Design Lead during the final interview stage.

• Cross-Functional Dynamics: Expect close collaboration with marketing strategists, content creators, product designers, and potentially engineering teams for asset implementation.

Methodology:

• AI-Driven Operations: The company leverages AI extensively to power its platform and services, suggesting a data-informed and technologically advanced approach to business operations.

• Growth-Focused Strategy: Fresha is in a growth phase, indicated by "exciting and progressive growth plans" and a desire for talent that will "drive our business forward."

• Data-Informed Design: While not explicitly stated for design, the company's overall AI focus implies that design decisions are likely informed by data and user insights.

• Agile & Iterative: The fast-paced environment and need for rapid iteration suggest an agile approach to marketing and design execution.

Company Website: fresha.com

📝 Enhancement Note: Fresha's positioning as an "AI-powered OS" for the beauty and wellness sector is a key differentiator. The company's rapid growth and global presence suggest a dynamic, ambitious work environment. The blend of marketplace and SaaS business models creates unique opportunities for marketing and design.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level "Marketing Designer" role, suitable for individuals with 2-5 years of experience. It offers a chance to contribute significantly to brand and marketing initiatives, taking ownership of projects and demonstrating creative leadership within defined areas.

Reporting Structure: The role reports into the Marketing team, likely under a Brand Manager or Head of Brand & Content Marketing. However, there is significant overlap and collaboration with the Product Design team, offering exposure to product-centric design thinking.

Operations Impact: The designer's work will directly impact Fresha's brand perception, customer acquisition, and engagement efforts. High-performing marketing assets are crucial for driving user acquisition on the marketplace and adoption of the business software. The role is key in communicating Fresha's value proposition to both consumers and businesses.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, performance advertising creative, or brand system development.

• Leadership Potential: Progress to Senior Marketing Designer or Art Director roles, leading larger creative initiatives or managing junior designers.

• Cross-Functional Transition: Gain exposure to product design principles, potentially opening doors to UI/UX design roles over time, given the collaborative relationship.

• Industry Expertise: Develop a strong understanding of the beauty, wellness, and self-care tech industry, becoming a valuable asset in this niche market.

• Mentorship: Opportunity to be mentored by experienced design leaders and potentially mentor junior team members as the company grows.

📝 Enhancement Note: The role offers a solid foundation for a designer looking to specialize in marketing and brand creative within a fast-growing tech company. The cross-functional collaboration is a significant advantage for skill development.

🌐 Work Environment

Office Type: Fresha mandates a full five-day-per-week in-office work model. This indicates a preference for a highly collaborative, in-person environment where spontaneous interaction and team synergy are prioritized.

Office Location(s): The role is based in London, United Kingdom. Fresha has multiple global offices, but this specific position requires presence at their London location.

Workspace Context:

• Collaborative Hub: The five-day in-office policy suggests a workspace designed for collaboration, team meetings, brainstorming sessions, and quick feedback loops.

• Creative Resources: As a design role, expect access to modern design software, hardware, and potentially a creative studio environment.

• Team Interaction: Frequent opportunities to interact with marketing colleagues, product designers, and potentially other departments, fostering a strong sense of team and shared purpose.

• Dynamic Atmosphere: The "fast-paced and changing environment" implies an energetic workplace where adaptability and quick thinking are the norm.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected, with the understanding that flexibility may be applied based on project needs, though the core requirement is in-office attendance five days a week.

📝 Enhancement Note: The strict five-day in-office policy is a defining characteristic of the work environment. This is crucial information for candidates who prefer remote or hybrid arrangements. It suggests a culture that highly values in-person collaboration and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Screening Call (30m): Initial conversation with the Talent Team via Google Meet to assess basic qualifications, cultural fit, and interest in the role. Be prepared to articulate your understanding of Fresha and the role.

• Design Task (Figma): A practical assessment to evaluate your design skills, creative thinking, and ability to work within Fresha's brand context. This is a critical stage to showcase your capabilities.

• Final Stage (45-60m): In-person interview at the London office with key leadership: Head of Brand and Content Marketing, VP of Design, and Brand Design Lead. This will involve a deeper dive into your experience, portfolio, problem-solving approach, and alignment with the company's vision.

Portfolio Review Tips:

• Curate for Impact: Select your strongest, most relevant work that demonstrates 360° marketing design, motion graphics, and performance-driven creativity.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, the solutions you implemented, and the results achieved. Quantify outcomes whenever possible.

• Highlight Collaboration: If possible, include examples that show how you collaborated with others or incorporated feedback.

• Showcase Motion Expertise: Ensure your motion graphics work is easily accessible and clearly demonstrates your skills.

• Brand Alignment: Show an understanding of brand consistency and how you adapt design to different platforms while maintaining a cohesive identity.

• Concise & Clear: Present your portfolio in a well-organized, easy-to-navigate format. A PDF or a dedicated portfolio website is recommended.

Challenge Preparation:

• Design Task Strategy: Understand the brief thoroughly. Focus on delivering a creative solution that meets the requirements while demonstrating your unique style and problem-solving approach. Consider the target audience and Fresha's brand.

• Final Interview Preparation: Research Fresha's current marketing campaigns and brand presence. Prepare specific examples from your portfolio that align with the responsibilities and requirements. Be ready to discuss your design philosophy, how you handle feedback, and your interest in the beauty/wellness tech industry. Think about how you can contribute to Fresha's "AI-powered OS" narrative through design.

📝 Enhancement Note: The interview process is structured to assess both creative talent and practical application. The design task is a significant hurdle, and the final interview emphasizes in-person interaction and strategic alignment. Preparing a portfolio that explicitly addresses the "360° Marketing Design" and "Performance-Driven Craft" requirements will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and potentially design system management. Proficiency is a must.

• Adobe Creative Suite: This includes Photoshop (image editing, digital assets), Illustrator (vector graphics, logos, icons), and After Effects (motion graphics, animation). Expertise in After Effects is specifically called out for motion graphics.

Analytics & Reporting: While not a primary focus for the designer, understanding how to interpret basic analytics for campaign performance (e.g., CTR, engagement rates) is beneficial for optimizing creative. Familiarity with tools like Google Analytics or platform-specific ad managers (Meta Ads Manager) would be advantageous.

CRM & Automation: The role does not directly manage CRM or marketing automation platforms but will be creating assets that are deployed through them. Understanding how these systems (e.g., email marketing platforms) use creative assets is helpful for ensuring proper formatting and delivery.

📝 Enhancement Note: The core tools are Figma and Adobe Creative Suite, with a strong emphasis on motion graphics capabilities within After Effects. The mention of "AI tools" suggests an openness to incorporating newer technologies into the workflow.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A strong emphasis on learning, development, and continuous improvement, both personally and for the business.

• Challenging Norms: A culture that encourages pushing boundaries, innovating, and not settling for the status quo.

• Impact-Driven: Focus on making a tangible contribution to the business's growth and success, with an understanding of how design translates to commercial outcomes.

• Collaboration & Resilience: Valuing teamwork, open communication, and the ability to work constructively with feedback.

• Autonomy & Initiative: Expectation that individuals can take ownership of their work and drive projects forward independently.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with marketing, product, and content teams, requiring strong communication and partnership skills.

• Feedback-Rich Environment: Constructive critique is encouraged as a means to refine work and improve outcomes.

• Shared Vision: A collective effort to drive the company's mission forward, with design playing a vital role in shaping the brand narrative and user experience.

📝 Enhancement Note: Fresha's culture appears to be ambitious, fast-paced, and focused on innovation. The emphasis on growth mindset, challenging norms, and impactful contributions suggests an environment for proactive and driven individuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The dynamic nature of the company and industry requires quick adaptation, rapid iteration, and efficient project management.

• Evolving Brand Identity: Working within a brand that is still developing and iterating can be challenging but also offers significant creative freedom and impact.

• Balancing Brand and Performance: Creating marketing assets that are both aesthetically strong and perform well in paid channels requires a strategic approach.

• High Expectations: Fresha sets a "high bar" for new talent, meaning candidates will be expected to deliver excellent work from the outset.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunity to hone motion graphics, animation, and potentially AI-assisted design skills.

• Industry Insight: Deepen understanding of the beauty, wellness, and self-care technology market, a rapidly growing sector.

• Brand Strategy Exposure: Gain hands-on experience in shaping and evolving a global brand identity.

• Cross-Disciplinary Learning: Collaborate with product designers, gaining exposure to UI/UX principles and product development lifecycles.

• Career Progression: Potential to advance into senior roles, team leadership, or specialized creative positions within Fresha.

📝 Enhancement Note: The challenges are directly linked to the company's growth trajectory and innovative approach. The growth opportunities are substantial for a designer looking to make a significant impact and develop a strong career in tech marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a marketing brief and ran with it from concept to completion. What was your process, and what were the results?" (Focus on autonomy, process, and impact)

• "How do you balance creating visually engaging brand assets with the need for performance-driven results in paid advertising?" (Focus on strategic thinking, data awareness, and creative problem-solving)

• "Walk us through a complex project you managed from a production standpoint. How did you handle versioning, localization, or scaling assets?" (Focus on organizational skills and production excellence)

• "How do you stay ahead of design and social media trends, and how have you incorporated new tools or techniques (like AI) into your workflow?" (Focus on curiosity, adaptability, and innovation) Company & Culture Questions:

• "What excites you about Fresha's mission and its position in the beauty and wellness industry?" (Show research and genuine interest)

• "How would you contribute to a culture that values challenging norms and striving for more?" (Align with Fresha's ambition)

• "Describe your ideal collaboration style with marketing and product design teams. How do you handle constructive criticism?" (Assess teamwork and resilience)

• "What are your thoughts on Fresha's current brand aesthetic, and how would you approach evolving it?" (Demonstrate critical thinking and strategic design vision) Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant project that showcases 360° marketing design and motion graphics.

• Tell the Story: For each piece, clearly explain the brief, your role, your creative process, the challenges you faced, the solutions you implemented, and the measurable results.

• Highlight Motion: Ensure your motion graphics work is presented effectively, perhaps with a short video compilation or clear links.

• Demonstrate Brand Consistency: Show how you maintain brand integrity across different platforms and formats.

• Explain Production Processes: Briefly touch upon your workflow for managing projects, especially if they involved multiple versions or localization.

• Be Ready for Questions: Anticipate questions about your design choices, technical skills, and how you'd approach specific Fresha marketing challenges.

📝 Enhancement Note: Preparation should focus on demonstrating not just technical design skills but also strategic thinking, adaptability, and a proactive, collaborative approach that aligns with Fresha's culture and business objectives.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Lever.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of 360° marketing campaigns, motion graphics, and performance-driven creative. Highlight projects that demonstrate your ability to work autonomously and iterate quickly.

• Resume Optimization: Ensure your resume clearly outlines your experience with Figma, Adobe Creative Suite (especially After Effects), and any AI tools used in design. Quantify achievements where possible, focusing on contributions to marketing campaign success.

• Interview Preparation: Practice articulating your design process, creative approach, and how your skills align with Fresha's values. Prepare specific examples from your portfolio for the design task and final interview discussion.

• Company Research: thoroughly research Fresha's business model, target audience, current marketing efforts, and brand positioning. Understand their "AI-powered OS" narrative and how design supports it. Prepare thoughtful questions to ask the interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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