Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Dex

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-10

Experience Level: 5-10 years

Remote Status: Hybrid (with significant remote flexibility, based in UK)

🚀 Role Summary

• Drive the visual identity and brand presence for a mission-driven talent technology company.

• Create high-impact marketing assets for both B2B (hiring companies) and B2C (software engineers) audiences.

• Collaborate closely with marketing, content, and product teams to translate strategy into compelling visual narratives.

• Leverage cutting-edge AI tools to amplify creativity, efficiency, and quality in design execution.

• Act as the primary guardian of Dex's visual identity across all touchpoints.

📝 Enhancement Note: While the title is "Marketing Designer," the emphasis on "brand presence," "cohesive visual framework," "brand guardianship," and "translating strategy into clear, beautiful work" indicates a role that bridges creative execution with strategic brand operations. The requirement to "design for performance" and iterate based on "engagement data, A/B tests and user behaviour" also points towards a need for understanding marketing operations metrics and optimizing designs for conversion, making it relevant for candidates with a background in marketing operations or creative operations.

📈 Primary Responsibilities

• Strategic Creative Vision: Develop and maintain a consistent, high-quality visual framework for all marketing and brand assets, ensuring alignment with Dex's mission and target audiences.

• End-to-End Design Ownership: Conceptualize and execute a wide range of visual assets, including email campaigns, website elements, onboarding materials, research reports, and whitepapers.

• Visual Storytelling: Transform strategic objectives, messaging, and copy into clear, compelling visual narratives that resonate with and influence target audiences.

• Agile and Rapid Execution: Efficiently manage multiple concurrent design projects, delivering polished and impactful work at a fast pace while upholding high craft standards.

• Performance-Driven Design: Utilize engagement data, A/B test results, and user behavior insights to continuously refine and optimize designs for maximum impact and conversion.

• Motion Graphics Integration: Apply motion design principles to enhance digital assets and social media content, creating dynamic and engaging visual experiences.

• AI Tool Integration: Proactively adopt and integrate advanced AI tools (e.g., Claude) into the design workflow to boost creativity, accelerate production, and elevate the overall quality of deliverables.

• Brand Guardianship: Uphold and elevate brand consistency across all customer touchpoints, serving as the central authority for Dex's visual identity.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand thinking and hands-on execution, common in early-stage startups. The emphasis on "design for performance," "AI adoption," and "rapid execution" suggests a need for operational efficiency and data-informed decision-making within the creative process, aligning with marketing operations principles.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a strong portfolio demonstrating relevant skills and experience is paramount.

Experience: 5+ years of experience in graphic design, brand design, and digital design, preferably within a tech agency or startup environment.

Required Skills:

• Exceptional hands-on design skills, evidenced by a strong portfolio showcasing conceptual thinking, craft, commercial impact, and performance-driven digital assets.

• Proficiency in executing motion graphics to enhance visual storytelling and engagement.

• Meticulous attention to detail, encompassing layout, hierarchy, typography, and final polish.

• Rigorous design execution capabilities coupled with strong, well-developed brand sensibilities.

• Expert-level proficiency in Figma, Framer, and Adobe Creative Cloud (specifically Photoshop and Illustrator).

• Proactive communication skills and the ability to work autonomously while effectively collaborating cross-functionally.

• Experience designing for both B2B and B2C audiences. Preferred Skills:

• Advanced motion graphics skills and animation capabilities.

• Experience with responsive web design principles and implementation.

• Familiarity with AI-powered creative tools and workflows.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with a strong portfolio that emphasizes conceptual thinking, commercial impact, and performance-driven digital assets, suggests a mid-to-senior level designer. The explicit mention of Figma and Framer indicates a modern design stack, and the preference for tech startup experience implies a need for adaptability and a results-oriented mindset, common expectations for operations-adjacent roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Conceptual Thinking: Showcase the ability to translate complex ideas and strategies into clear, impactful visual concepts.

• Craftsmanship and Execution: Highlight meticulous attention to detail in typography, layout, color theory, and overall visual polish.

• Commercial Impact: Present case studies that illustrate how your designs have contributed to business objectives, such as user acquisition, engagement, or conversion rates.

• Performance-Driven Assets: Include examples of digital assets (emails, web banners, social graphics) that have been optimized based on data, A/B testing, or user feedback.

• Motion Graphics Examples: Integrate examples of motion graphics, animations, or video elements that enhance storytelling and user experience.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach design projects from brief to final delivery, including your process for managing feedback and iterations.

• System Implementation Standards: While not explicitly a system implementation role, understanding how your designs integrate with web platforms (like Framer) and marketing automation tools is beneficial.

• Measurement and Performance Analysis: Demonstrate an understanding of how to track the performance of design assets and use data to inform future creative decisions.

📝 Enhancement Note: For a role like this, a portfolio is critical. It needs to go beyond just aesthetics to demonstrate problem-solving, strategic thinking, and an understanding of how design drives business outcomes. Emphasizing "performance-driven digital assets" and "commercial impact" is key for demonstrating an operations-minded approach to creative work.

💵 Compensation & Benefits

Salary Range:

Given the location (London, UK), the experience level (5-10 years), and the "above-market salary" and "significant equity" offering, a competitive range for a Marketing Designer in London would likely be between £60,000 - £90,000 per annum. This estimate is based on industry benchmarks for experienced designers in the UK tech sector, considering the company's early-stage, ambitious nature and its commitment to attracting top talent.

Benefits:

• Above-market salary and significant equity, reflecting commitment to attracting and retaining top talent.

• Comprehensive private healthcare and dental insurance.

• Fertility benefits and enhanced parental support.

• Gym membership and wellness benefits to support employee well-being.

• Generous allocation of AI "Claude tokens" for creative and productivity enhancement.

• Regular social events, offsites, and an annual company trip.

• Provision of a MacBook Pro and team kit.

• A flexible "whatever you need" approach to tools and support, empowering employees to perform at their best. Working Hours:

The role implies a standard full-time commitment, likely around 40 hours per week, with flexibility expected given the remote/hybrid nature and the startup environment. The company prioritizes "rapid execution" and "autonomy," suggesting a focus on results rather than strict adherence to hours.

📝 Enhancement Note: The "above-market salary" and "significant equity" strongly suggest that Dex is aiming to attract very high-caliber talent, positioning this role as a key contributor. The benefits package is robust and modern, reflecting a company culture that values employee well-being and work-life integration, even within a fast-paced startup. The explicit mention of "Claude tokens" highlights a commitment to leveraging AI tools throughout the organization.

🎯 Team & Company Context

🏢 Company Culture

Industry: Talent Technology / HR Tech / AI-Powered Recruitment. Dex operates at the intersection of technology, AI, and human potential, aiming to revolutionize how professionals find fulfilling work.

Company Size: Early-stage startup. This implies a dynamic, fast-paced environment where individuals have significant autonomy and the opportunity to shape processes and culture.

Founded: The company's mission-driven origin story suggests a culture focused on impact, problem-solving, and a strong belief in its purpose.

Team Structure:

• Cross-functional Collaboration: The role requires close collaboration with marketing, content, and product teams, indicating a highly integrated and communicative working environment.

• Autonomy and Ownership: Employees are expected to work with "genuine autonomy," suggesting a flat hierarchy and a culture of trust and empowerment.

• Mission-Oriented: The company's mission to "close the gap between Talent & Opportunity" likely permeates the culture, fostering a sense of purpose and shared goals.

Methodology:

• Data-Driven Iteration: The emphasis on "design for performance," "engagement data," and "A/B tests" points to a data-informed approach to marketing and design decisions.

• AI Integration: A proactive stance on integrating cutting-edge AI tools into workflows is a core methodology, aiming to enhance creativity and efficiency.

• Rapid Execution: The company prioritizes "rapid execution," suggesting agile workflows and a focus on speed without compromising quality.

Company Website: https://meetdex.ai/

📝 Enhancement Note: As an early-stage startup in the AI and talent tech space, Dex likely fosters a culture of innovation, agility, and a strong sense of purpose. The "Marketing Designer" role is positioned as a critical function within this evolving landscape, emphasizing strategic impact and hands-on creation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior/Lead individual contributor within the marketing function. While not a direct "Operations" title, the responsibilities of brand guardianship, performance-driven design, and strategic visual framework development align with operational excellence in creative marketing. The expectation of "genuine autonomy" and "immeasurable impact" points to a significant level of responsibility.

Reporting Structure: The role will likely report to a Head of Marketing, or a similar senior marketing leadership position. Collaboration will be broad across marketing, content, and product teams.

Operations Impact: The Marketing Designer's work directly influences Dex's brand perception, market positioning, and ability to attract both top engineering talent and high-caliber hiring companies. By creating compelling visuals that communicate the company's mission, the designer plays a crucial role in driving user acquisition, engagement, and overall business growth.

Growth Opportunities:

• Specialization: Deepen expertise in motion graphics, AI-assisted design, or specific areas of digital marketing design.

• Leadership: Potentially grow into a Design Lead or Art Director role as the marketing team expands, guiding junior designers or shaping broader creative strategies.

• Strategic Input: Contribute to higher-level marketing strategy discussions, influencing brand direction and campaign planning.

• Skill Development: Continuous learning and application of new AI tools and design technologies, staying at the forefront of the industry.

📝 Enhancement Note: The role offers significant growth potential typical of successful startups. The emphasis on autonomy and impact suggests that a high-performing individual can quickly carve out a leadership path or become a key strategic voice in marketing. This is a prime opportunity for a designer who wants to influence brand direction and operationalize creative processes.

🌐 Work Environment

Office Type: The role is described as "TELECOMMUTE" with a requirement to be based in the UK. The company offers "Hybrid" work arrangements, suggesting a blend of remote work and potential in-person collaboration, likely in a London-based office or co-working space for team meetings, offsites, and specific project sessions.

Office Location(s): Based in London, England, United Kingdom. Specific details on office location or co-working space are not provided but would be typical for a London-based hybrid role.

Workspace Context:

• Collaborative Environment: Emphasis on close collaboration with marketing, content, and product teams, fostering a dynamic and communicative atmosphere.

• Tools and Technology: Access to cutting-edge tools, including advanced AI resources ("Claude tokens"), Figma, Framer, and Adobe Creative Cloud, enabling high-quality creative output.

• Autonomy and Support: A supportive environment where employees are empowered to work autonomously, with a "whatever you need" approach to tools and resources.

Work Schedule:

Standard full-time hours (estimated 40 hours/week) are expected, with a focus on delivering results and rapid execution. The hybrid/remote nature offers flexibility, allowing for efficient management of design workflows and personal time.

📝 Enhancement Note: The "TELECOMMUTE" and "Hybrid" classification suggests significant flexibility, with the primary requirement being residency and ability to collaborate within the UK. This setup is common for ambitious startups aiming to attract talent regardless of proximity to a physical office, while still facilitating in-person interaction for key strategic moments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on demonstrated skills, experience, and alignment with the role's requirements.

• Portfolio Deep Dive: A conversation with a hiring manager or design lead to discuss specific projects within your portfolio. Be prepared to articulate your process, strategic thinking, and the impact of your designs.

• Skills Assessment/Challenge: Potentially a design challenge or a case study presentation focused on a real-world marketing problem Dex faces, testing your conceptual abilities, execution skills, and AI integration approach.

• Team/Cross-functional Interviews: Meetings with members of the marketing, content, and product teams to assess collaboration style, communication, and cultural fit.

• Final Interview: A discussion with senior leadership to evaluate strategic alignment, long-term potential, and cultural contribution.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your skills in brand design, digital marketing assets, motion graphics, and performance-driven design. Prioritize projects with clear objectives and measurable results.

• Tell the Story: For each project, clearly articulate the problem, your approach, the tools used, your specific contributions, the challenges faced, and the outcomes achieved. Emphasize how your design decisions contributed to business goals.

• Highlight AI Integration: If possible, include a project where you utilized AI tools to enhance efficiency or creativity. Be ready to discuss your experience and perspective on AI in design.

• Demonstrate Versatility: Show a range of work that spans different formats (web, email, social, print) and styles, demonstrating adaptability.

• Focus on Impact: Quantify results whenever possible (e.g., "increased click-through rates by X%," "improved engagement by Y%").

Challenge Preparation:

• Understand Dex's Mission: Research Dex's mission, target audience (engineers and hiring companies), and current marketing efforts.

• Think Strategically: Prepare to think about how visual design can support specific marketing objectives, such as brand awareness, lead generation, or user acquisition.

• AI Integration: Consider how you would leverage AI tools to solve design problems efficiently and creatively.

• Present Clearly: Practice presenting your ideas concisely and persuasively, as if you were presenting to stakeholders at Dex.

📝 Enhancement Note: The emphasis on a "strong portfolio that emphasises conceptual thinking, craft, commercial impact and performance-driven digital assets" means candidates must go beyond just showing pretty pictures. They need to demonstrate how their creative output drives tangible business results, a key aspect of operations in marketing.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and design system management. Expect to use it for website elements, email templates, and other digital assets.

• Framer: Likely used for interactive prototyping and potentially for building or collaborating on website components, given its strong capabilities in creating dynamic web experiences.

• Adobe Creative Cloud:

  • Photoshop: For image manipulation, compositing, and creating detailed digital graphics.
  • Illustrator: For vector graphics, logo design, iconography, and scalable illustrations.

Analytics & Reporting:

• While not explicitly listed as a designer tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Amplitude) will be crucial for "design for performance." CRM & Automation:

• Familiarity with how designs are implemented within marketing automation platforms (e.g., HubSpot, Mailchimp) for email campaigns, and content management systems (CMS) for website updates, is beneficial. AI & Automation:

• Claude Tokens: Explicitly mentioned as a tool to "amplify creativity, efficiency and quality." This indicates a company-wide initiative to integrate AI into workflows, and designers are expected to be early adopters. Expect to use AI for ideation, content generation assistance, image creation, and workflow optimization.

📝 Enhancement Note: Proficiency in Figma, Framer, and Adobe CC is non-negotiable. The explicit mention of AI tools like Claude highlights a forward-thinking approach to design operations, where efficiency and enhanced creativity are paramount. Candidates should be prepared to discuss their experience and enthusiasm for integrating AI into their design process.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Dex's core mission of connecting talent with opportunity, fostering a sense of purpose in daily work.

• Innovation & AI Adoption: Embracing new technologies, particularly AI, to push creative boundaries and drive efficiency.

• Collaboration & Communication: Valuing open, cross-functional communication and teamwork to achieve shared goals.

• Impact & Performance: Focusing on delivering tangible results and continuously iterating based on data and performance metrics.

• Autonomy & Ownership: Empowering individuals to take initiative, manage their work independently, and feel ownership over their contributions.

Collaboration Style:

• Cross-Functional Integration: Designers will work closely with marketing, content, and product teams, requiring strong communication and the ability to understand and incorporate diverse perspectives.

• Feedback and Iteration: A culture that encourages constructive feedback to refine designs and improve outcomes.

• Agile and Responsive: Adapting quickly to changing priorities and project needs, typical of a startup environment.

📝 Enhancement Note: The company culture appears to value individuals who are not only skilled designers but also proactive, mission-aligned team players who can thrive in a fast-paced, innovative environment. The emphasis on AI integration suggests a forward-thinking and adaptable team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance: Ensuring that creative assets maintain brand integrity while also being optimized for engagement and conversion across various channels.

• Rapid Iteration and High Volume: Managing a high workload and multiple concurrent projects in a fast-paced startup environment without compromising design quality.

• Integrating AI Effectively: Learning and effectively applying new AI tools into an existing design workflow to genuinely enhance output rather than simply automate.

• Bridging B2B and B2C Messaging: Developing visual strategies that resonate with two distinct audiences (engineers and hiring companies) for the same core product.

Learning & Development Opportunities:

• AI Tool Mastery: Become an expert in leveraging AI tools for creative and operational efficiencies, potentially becoming a go-to resource for the company.

• Strategic Brand Development: Gain significant experience in shaping and evolving the visual identity of a growing tech company.

• Performance Marketing Design: Develop a deeper understanding of how design impacts marketing KPIs and user behavior through data analysis and A/B testing.

• Cross-functional Exposure: Work closely with product and marketing strategists, gaining broader business acumen.

📝 Enhancement Note: The challenges are typical of a growth-stage startup, offering significant opportunities for learning and skill development. This role is ideal for a designer who enjoys problem-solving, embraces new technologies, and wants to make a measurable impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual framework for a mission-driven tech startup targeting both engineers and hiring managers?" (Focus on understanding target audiences, brand essence, and strategic application of design.)

• "Describe a time you used data or A/B testing to inform and improve a marketing design. What was the outcome?" (Prepare a case study that demonstrates performance-driven design.)

• "How do you see AI tools like Claude changing the role of a marketing designer? How would you integrate them into your workflow at Dex?" (Showcase your understanding of AI's potential and your proactive approach to adoption.)

• "Walk us through a project in your portfolio where you had to balance creative vision with tight deadlines and specific business objectives." (Prepare to discuss your process, problem-solving, and results.) Company & Culture Questions:

• "What excites you about Dex's mission, and how do you see design contributing to it?" (Demonstrate research and genuine interest.)

• "Describe your ideal collaboration style with marketing, content, and product teams." (Highlight your communication and teamwork skills.)

• "How do you prioritize and manage multiple design projects with competing deadlines?" (Showcase your organizational and time management skills.) Portfolio Presentation Strategy:

• Structure is Key: For each selected project, use a clear narrative: Problem -> Solution -> Your Role -> Impact/Results.

• Quantify Wherever Possible: Use numbers and data to support your claims about the success of your designs.

• Explain Your 'Why': Be ready to articulate the strategic reasoning behind your design choices. Why this color? Why this layout? Why this animation?

• Highlight AI Use (If Applicable): If you used AI in a project, explain how it helped you achieve better results or work more efficiently.

• Be Prepared for Questions: Anticipate questions about your process, your decision-making, and how you handle feedback.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating not just design talent, but also strategic thinking, operational efficiency (especially with AI), and an understanding of how design contributes to business objectives.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in brand design, digital marketing assets, motion graphics, and performance-driven design. Ensure each project includes a clear narrative of problem, solution, your role, and quantifiable impact.

• Tailor Your Resume: Highlight experience in tech startups, agency environments, and proficiency with Figma, Framer, and Adobe Creative Cloud. Emphasize any experience with AI tools and performance-driven design.

• Prepare Your Narrative: Be ready to articulate your design process, strategic thinking, and how you leverage data and AI to achieve business objectives during interviews. Practice presenting your portfolio projects concisely and persuasively.

• Research Dex: Thoroughly understand Dex's mission, target audiences (engineers and hiring companies), and current market positioning. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.