Marketing Content & Graphic Designer

📍 Job Overview

Job Title: Marketing Content & Graphic Designer

Company: CrewBloom

Location: South Africa

Job Type: PART_TIME

Category: Marketing & Design Operations

Date Posted: 2026-08-24

Experience Level: Mid-Level (2-5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive engagement and conversion through the creation of compelling marketing and sales content, blending strong writing with impactful visual design.

• Act as a crucial bridge between Product, Marketing, and Sales teams, translating complex technical and business information into clear, persuasive collateral.

• Provide direct support to the Sales/BDR team by generating customized content and presentations for inbound inquiries, tailored to specific prospect needs.

• Develop and maintain a consistent brand identity across all marketing and sales materials, ensuring visual and written cohesion.

📝 Enhancement Note: This role is positioned as a hybrid Marketing and Sales Operations function, focusing on the creation and delivery of GTM (Go-To-Market) assets. The emphasis on supporting inbound inquiries and customizing collateral for sales conversations indicates a strong alignment with sales enablement and revenue operations principles, even though the primary title is marketing and design-focused.

📈 Primary Responsibilities

• Develop a diverse range of marketing and sales content, including website copy, product descriptions, blog posts, social media updates, email campaigns, solution briefs, and case studies.

• Design visually appealing marketing and sales materials such as social media graphics, infographics, presentation decks, one-pagers, brochures, and digital advertisements.

• Translate intricate product and technology concepts into easily understandable written and visual narratives for business audiences.

• Create customized content and collateral (presentations, one-pagers, solution summaries) to address specific prospect requirements and support sales conversations for inbound leads.

• Collaborate closely with Sales and BDR teams to understand prospect challenges and develop reusable sales enablement materials that effectively communicate product value.

• Conduct research on industry trends, customer pain points, and target audience needs to inform content strategy and creation.

• Maintain brand consistency, quality, and accuracy across all written and visual assets, ensuring timely delivery of sales requests.

📝 Enhancement Note: The responsibilities clearly indicate a need for rapid content adaptation and customization for sales engagements. This requires not just creative output but also a strategic understanding of sales processes and customer needs, aligning with GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Marketing, Communications, Graphic Design, Journalism, or a related field is implied by the responsibilities and experience requirements.

Experience: 2–5+ years of demonstrated experience in content creation, graphic design, marketing communications, or a similar role, with a strong portfolio showcasing both writing and design capabilities.

Required Skills:

• Exceptional content writing skills with the ability to produce professional B2B content in English, characterized by a clear, persuasive, and engaging tone.

• Strong visual communication and graphic design sensibilities, with a keen eye for layout, typography, and brand consistency.

• Proficiency in simplifying complex technical or product information into easily digestible content for non-technical business audiences.

• Demonstrated ability to understand business audiences, decision-makers, and their specific needs.

• Proven capability to quickly create customized content based on specific sales or customer requirements.

• Excellent written and spoken English proficiency. Preferred Skills:

• Experience creating content and collateral for B2B companies, particularly in SaaS, technology, healthcare, professional services, or similar industries.

• Experience in developing presentations and sales enablement materials that directly support sales teams.

• Understanding of the nuances within professional services industries such as Healthcare, Legal, or Finance.

• Basic understanding of B2B marketing funnels, lead generation processes, and customer journey mapping.

📝 Enhancement Note: The "2-5+ years" experience level suggests this is not an entry-level role, requiring candidates to have a solid foundation and demonstrable portfolio of past work. The preference for B2B SaaS/tech and professional services experience highlights the company's target market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong blend of content writing samples (e.g., blog posts, website copy, case studies, solution briefs) and graphic design examples (e.g., social media graphics, infographics, presentations, one-pagers).

• Evidence of ability to translate complex information into clear, concise, and visually appealing content.

• Examples of customized content creation, ideally demonstrating adaptation for specific audiences or sales scenarios.

• Demonstrations of brand consistency and adherence to visual identity guidelines across various collateral types. Process Documentation:

• Ability to document and articulate content creation workflows, from initial brief to final delivery.

• Understanding of how to incorporate feedback from stakeholders (e.g., Sales, Marketing) into iterative content development processes.

• Capacity to manage and organize a library of marketing and sales collateral for easy access and reuse.

📝 Enhancement Note: For a role emphasizing both content and design, a portfolio is paramount. It serves as direct evidence of the candidate's ability to execute on the core responsibilities and demonstrate GTM asset creation proficiency.

💵 Compensation & Benefits

Salary Range: As this is a PART_TIME role in South Africa, and no specific salary was provided, a competitive hourly rate or pro-rated annual salary would be expected. Based on industry benchmarks for a mid-level Marketing Content & Graphic Designer with 2-5+ years of experience in South Africa, the hourly rate could range from ZAR 250 to ZAR 450 (approximately USD 13-24 per hour), translating to an annual equivalent of ZAR 200,000 to ZAR 360,000 for full-time equivalent. For a part-time role, this would be prorated.

Benefits:

• Flexibility: Work from home or any location of your choice, offering significant autonomy over your work environment.

• Work-Life Balance: Emphasis on achieving a healthy work-life integration, reducing commute stress and allowing for quality time with loved ones.

• Professional Growth: Opportunities for continuous learning, innovation, and career advancement.

• Innovative Culture: Exposure to a fun, inclusive, and innovative company culture that values individual contributions.

• Impactful Work: Daily chances to make a real impact in your field and contribute to business success.

Working Hours: This is a PART_TIME position. While the specific number of hours per week is not stated, it is implied to be flexible and conducive to a good work-life balance. A typical part-time role might range from 15-25 hours per week.

📝 Enhancement Note: The salary estimate is based on general market data for South Africa, considering the experience level and part-time nature of the role. Actual compensation will vary based on the specific number of hours, the candidate's experience, and negotiation. The benefits strongly emphasize flexibility and work-life integration, common for remote, part-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the B2B technology sector, with a focus on providing solutions that likely involve AI and data intelligence, given the mention of "SAG Intelligence" and industry research in Healthcare, Legal, Finance, and Technology.

Company Size: While not explicitly stated, the job posting comes from Workable, a platform often used by small to medium-sized businesses (SMBs) and growing startups. The presence of distinct Marketing and Sales teams, along with a dedicated BDR function, suggests a structured, growing organization.

Founded: The founding date is not provided, but the company's emphasis on innovation, growth, and a dynamic culture implies it is likely a relatively young or rapidly expanding company.

Team Structure:

• The role sits at the intersection of Marketing and Sales, suggesting close collaboration with both departments.

• Direct reporting is likely to a Marketing Manager or Head of Marketing, with significant day-to-day interaction and support for the Sales/BDR team.

• Cross-functional collaboration will be essential, working with Product teams to understand offerings and with Sales to tailor collateral. Methodology:

• Content Strategy: Focus on creating content that educates, informs, and persuades business audiences, with an emphasis on customer problems, benefits, and business outcomes.

• Design Principles: Adherence to brand guidelines, with a focus on clear visual storytelling and effective communication of complex information.

• Sales Enablement Focus: A pragmatic approach to content creation, directly supporting sales objectives and inbound lead conversion.

• AI Integration: Encouragement to leverage modern AI tools for efficiency and acceleration in content creation, while maintaining quality and originality.

Company Website: https://crewbloom.com/

📝 Enhancement Note: CrewBloom's emphasis on fun, innovation, and growth suggests a modern, forward-thinking company culture. The "SAG Intelligence" product name hints at a data-driven or analytics-focused offering.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 2-5+ years of experience. It offers a specialized track within Marketing and Sales Operations, focusing on content creation and visual design as key GTM enablers. The ability to translate product information into sales collateral is critical.

Reporting Structure: The role likely reports into a Marketing function (e.g., Marketing Manager) but works very closely with the Sales team. This structure allows for alignment with broader marketing campaigns while ensuring direct support for sales needs.

Operations Impact: The primary impact of this role is enabling sales effectiveness and driving lead conversion. By creating clear, compelling, and customized content and visuals, the designer directly contributes to the sales team's ability to engage prospects, articulate value propositions, and close deals. This role bridges the gap between product/marketing messaging and the practical needs of sales conversations.

Growth Opportunities:

• Specialization: Deepen expertise in B2B content strategy, sales enablement design, or specific industry verticals (Healthcare, Legal, Finance).

• Skill Expansion: Develop advanced skills in areas like motion graphics, video editing, or AI-powered content optimization.

• Leadership: Potentially move into a Senior Content & Design role, leading smaller projects or mentoring junior team members.

• Broader GTM Roles: Transition into broader Marketing Operations, Product Marketing, or Sales Operations roles by leveraging a deep understanding of GTM assets and their impact.

📝 Enhancement Note: The growth potential lies in becoming a subject matter expert in creating effective GTM assets and understanding how content and design directly influence sales outcomes.

🌐 Work Environment

Office Type: This is a fully remote position, offering complete flexibility in terms of work location.

Office Location(s): While the role is remote, it is specifically targeted at candidates located in South Africa.

Workspace Context:

• Autonomy: Candidates are encouraged to create their ideal work environment, emphasizing self-management and discipline.

• Technology: Access to necessary design and content creation tools is implied, with an expectation to be proficient in the specified software.

• Collaboration: While remote, the role requires active collaboration with dispersed Marketing and Sales teams, necessitating strong communication and digital collaboration skills.

Work Schedule: The role is PART_TIME, with an emphasis on flexibility and work-life balance. This suggests that while there may be core hours for team collaboration or critical deadlines, there is significant freedom in how the working hours are structured throughout the week.

📝 Enhancement Note: The fully remote and part-time nature of this role is a significant aspect of the work environment, appealing to individuals seeking autonomy and flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core skills in content writing and graphic design, as well as relevant experience.

• Skills Assessment/Challenge: A practical exercise may be given to test content creation and design abilities under timed conditions, possibly involving a brief to create a specific piece of collateral.

• Interviews: Discussions with hiring managers and potentially team members from Marketing and Sales to evaluate communication skills, cultural fit, understanding of B2B concepts, and ability to work collaboratively.

• Portfolio Presentation: Candidates will likely be asked to walk through their portfolio, explaining their process, design choices, and the impact of their work.

Portfolio Review Tips:

• Showcase Versatility: Include a range of work demonstrating both strong writing and impactful design across different formats (web, social, print, presentations).

• Highlight Customization: If possible, include examples of content adapted for specific client needs or sales scenarios.

• Quantify Impact: Where feasible, provide context on the purpose of the piece and any measurable results (e.g., engagement, lead generation, sales support).

• Explain Your Process: Be prepared to articulate your thought process, from understanding a brief to executing the final deliverable, including any research or stakeholder consultation involved.

• Demonstrate Brand Understanding: Show examples of how you've maintained or adapted brand guidelines.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any instructions for a design or writing challenge.

• Prioritize: Focus on delivering a high-quality output within the given time constraints, prioritizing key elements.

• Showcase Core Skills: Ensure the output clearly demonstrates your writing clarity, design aesthetic, and ability to convey information effectively.

• Keep it Professional: Maintain a professional tone and adherence to brand standards, even in a timed exercise.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should curate it to specifically highlight their ability to create effective GTM assets for B2B audiences and to customize materials for sales support.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Strong proficiency required in at least one of the following: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, Figma, PowerPoint / Google Slides.

• Video/Motion Graphics (Advantageous): Experience with Adobe Premiere Pro, After Effects, CapCut, or similar tools is a plus.

Analytics & Reporting:

• While not explicitly mentioned, familiarity with analytics tools (e.g., Google Analytics, social media analytics) to understand content performance would be beneficial. CRM & Automation:

• Content Management Systems (CMS): Experience with CMS platforms for website content management.

• AI & Content Tools: Highly desirable experience with AI writing tools (e.g., ChatGPT), AI-assisted design tools, Grammarly, SEO/content research tools.

📝 Enhancement Note: Proficiency in core Adobe Creative Suite applications is expected. The emphasis on AI tools signifies the company's interest in modern, efficient content creation workflows, making candidates with AI experience highly desirable.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing new ideas and technologies, such as AI tools, to enhance content creation and design processes.

• Collaboration: Working effectively with Marketing and Sales teams to meet business objectives and support GTM strategies.

• Impact-Driven: Focusing on creating content and designs that directly contribute to sales enablement and business outcomes.

• Quality & Consistency: Maintaining high standards in all deliverables, ensuring brand integrity and accuracy.

• Flexibility & Autonomy: Valuing the ability to work independently and manage one's own schedule effectively within a remote environment.

Collaboration Style:

• Cross-Functional Integration: Active engagement with Sales and Marketing to understand needs and provide tailored support.

• Feedback Loop: Openness to receiving and incorporating feedback from stakeholders to refine content and designs.

• Proactive Support: A willingness to anticipate the needs of the Sales team and proactively create relevant collateral.

📝 Enhancement Note: The company culture appears to value a blend of creativity, collaboration, and efficiency, with a strong emphasis on supporting business growth through effective marketing and sales enablement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Sales Needs: Juggling creative design and writing with the specific, often urgent, requirements of the sales team.

• Translating Technical Complexity: Consistently simplifying complex product and industry information into accessible content for diverse business audiences.

• Maintaining Brand Consistency: Ensuring brand integrity across a wide range of materials and for various internal and external stakeholders.

• Remote Collaboration: Effectively collaborating and communicating with dispersed teams without in-person interaction.

• Adapting to AI: Learning and integrating AI tools effectively into workflows while maintaining originality and quality.

Learning & Development Opportunities:

• Skill Deepening: Opportunities to master advanced design techniques, explore new content formats (e.g., video), and refine B2B copywriting.

• Industry Knowledge: Gaining in-depth understanding of target industries like Healthcare, Legal, and Finance through content creation.

• Tool Proficiency: Becoming expert in a range of design, content, and AI tools.

• GTM Strategy Insight: Developing a deeper appreciation for how content and design directly impact sales cycles and revenue generation.

📝 Enhancement Note: The challenges present opportunities for skill development, particularly in areas like strategic content creation and effective remote collaboration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical product into simple, engaging content. What was your process, and what was the outcome?" (Tests ability to simplify, content strategy, and impact)

• "How would you approach creating a customized one-pager for a prospect interested in our [mention a specific product/service] solution, based on a brief requirement?" (Tests customization skills, sales understanding, and design thinking)

• "Walk us through your portfolio. Select one piece that best demonstrates your ability to support sales enablement and explain your design and content choices." (Tests portfolio presentation, design rationale, and sales context) Company & Culture Questions:

• "What interests you about CrewBloom and our 'SAG Intelligence' product?" (Tests research and genuine interest)

• "How do you approach collaboration with sales teams to ensure marketing materials meet their needs?" (Tests collaboration style and understanding of sales enablement)

• "How do you stay updated on design trends and AI tools in content creation?" (Tests proactivity and commitment to continuous learning) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type or by demonstrating a range of skills. Start with your strongest, most relevant pieces.

• Tell a Story: For each piece, explain the objective, your role, the challenge, your process (research, ideation, execution), and the outcome or impact.

• Highlight Customization: Specifically point out any examples where you adapted content or design for a particular audience or sales scenario.

• Showcase Tool Proficiency: Briefly mention the tools you used for each project.

• Be Ready for Questions: Anticipate questions about your design choices, content decisions, and how you handle feedback.

📝 Enhancement Note: Candidates should prepare to demonstrate not just creative skills but also a strategic understanding of how their work directly supports sales and marketing objectives in a B2B context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Curate Your Portfolio: Select your most relevant work that showcases both strong B2B content writing and impactful graphic design, with a focus on sales enablement and customized collateral examples. Ensure it's easily accessible online (e.g., PDF, personal website, Behance).

• Tailor Your Resume: Highlight experience with B2B companies, SaaS, technology, or professional services, and explicitly mention proficiency in the required design and AI tools. Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your experience, process, and the impact of your work, especially how you've supported sales teams and translated complex information.

• Research CrewBloom: Understand their business, target industries (Healthcare, Legal, Finance), and "SAG Intelligence" product to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.