Manager - Graphic Designer

📍 Job Overview

Job Title: Manager - Graphic Designer

Company: Marriott

Location: Mumbai, Maharashtra, India

Job Type: Full time

Category: Marketing & Communications Operations

Date Posted: 2026-05-20T12:26:38

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Develops and executes property-level marketing and communication strategies to enhance brand image and drive revenue, with a specific focus on Food and Beverage promotions.

• Manages and optimizes digital marketing channels, social media engagement, and online reputation to increase consumer awareness and preference.

• Collaborates with regional eCommerce and Marketing teams to ensure integrated digital and social media efforts align with overall sales and revenue strategies.

• Oversees public relations activities, including press release distribution, media relations, and event management, to secure positive press coverage.

• Coordinates the development and production of marketing collateral and visual assets, ensuring adherence to brand standards and voice across all communications.

📝 Enhancement Note: While the job title is "Manager - Graphic Designer," the detailed description strongly indicates a Marketing and Communications Manager role with a focus on operational execution of marketing strategies, rather than a pure graphic design creation role. The responsibilities heavily lean towards strategic planning, execution, and management of marketing campaigns, PR, social media, and digital advertising, with graphic design being a supporting function for collateral and asset management. The "Manager" title here likely refers to managing marketing functions rather than a team of graphic designers.

📈 Primary Responsibilities

• Execute the annual marketing plan in alignment with budget, in collaboration with General Managers, Food & Beverage leaders, Operations leaders, Director of Marketing Communications, and cluster marketing/eCommerce teams.

• Partner with Operations, Food & Beverage, and Sales teams to implement targeted promotions and campaigns to drive incremental revenue from in-house guests.

• Serve as the primary liaison between the marketing department and advertising agencies for creative and media plans, particularly for F&B promotions, ensuring strategic alignment and brand voice consistency.

• Manage F&B media schedules, oversee prompt settlement of vendor accounts, and collaborate with property Revenue Management to ensure correct offer loading and targeted consumer outreach.

• Execute email marketing campaigns and manage display advertising placements, maintaining frequent engagement with the Cluster eCommerce Manager to align on online programs, performance, and opportunities.

• Facilitate social media engagement, update content on local digital channels (e.g., hotel website, travel sites), and develop/execute F&B, wedding, spa, rooms, and conference promotions via relevant digital and social media platforms.

• Proactively manage online reputation by monitoring and responding to guest comments across social media channels, ensuring timely and appropriate engagement.

• Develop and execute a comprehensive quarterly PR plan with agency partners and GM approval, maintaining an updated list of local media contacts, especially food critics and bloggers.

• Write and distribute press releases for property events, promotions, and outlets, and manage the execution of hotel-sponsored events, community relations, and promotional activities.

• Support the pull-through of impactful PR strategies and activities to drive quality press coverage, aligning with communications objectives, and ensure monthly news clipping and media mention reports are completed.

• Manage external vendors and media agencies, identifying strategic media buys and vetting PR leads from the continent PR Leader for optimal hotel promotion.

• Coordinate photography for F&B advertising, collateral, and PR purposes, managing photo shoots for seasonal promotions and acting as the central point of contact for local photographers to ensure brand voice adherence.

• Coordinate and execute the production of Hotel and F&B printed materials, control inventory of marketing collateral, and assist in the production of public area signage.

• Promote the collection of competitor collateral and publicity monthly, manage F&B direct marketing activities, and ensure all collateral complies with brand standard guidelines and the Brand Standard Audit (BSA).

• Assist in the development and execution of all communications activities with a strong emphasis on F&B promotions, support the publication of hotel newsletters, and perform other communications duties as assigned.

• Liaise with eCommerce to ensure the hotel's website and related sites are regularly updated, and partner with the Director of Marketing to create marketing plans aligned with hotel sales and revenue strategies.

• Provide marketing training and leadership, acting as a subject matter expert for GMs, Sales Leaders, Managers, and Revenue leaders, and coordinate with property and above-property eCommerce and Revenue Management teams to report marketing and eCommerce performance.

• Stay informed about competitor marketing efforts and evolving digital and marketing trends, maintaining an awareness of the competitive landscape.

📝 Enhancement Note: The responsibilities are heavily focused on marketing execution, campaign management, digital presence, PR, and collateral development within the hospitality sector, particularly for Food & Beverage. The role requires a blend of strategic input and tactical execution, emphasizing collaboration with various internal teams (Sales, Revenue Management, Operations) and external partners (agencies, media). Proficiency in managing budgets and vendor relationships is implicitly required.

🎓 Skills & Qualifications

Education:

• Required: A 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or a related major.

• Alternatively: A 4-year bachelor's degree in Marketing, Public Relations, Business, or a related major.

Experience:

• Required: 4 years of experience in the sales, marketing, digital, or related professional area, in conjunction with a 2-year degree.

• Alternatively: 2 years of experience in the sales, marketing, digital, or related professional area, in conjunction with a 4-year bachelor's degree.

• Preferred: Hospitality marketing experience or digital advertising agency experience is highly preferred.

Required Skills:

• Proficiency in developing and executing marketing plans and campaigns, with a strong understanding of GTM (Go-To-Market) strategies.

• Expertise in digital marketing channels, including SEO/SEM, display advertising, and email marketing automation.

• Proven ability to manage social media platforms, content strategy, and online reputation management to drive engagement and brand awareness.

• Strong understanding of public relations principles, media relations, press release writing, and event coordination.

• Skilled in collateral development, visual asset management, and ensuring brand voice consistency across all marketing materials.

Preferred Skills:

• Direct experience in hospitality marketing or within a digital advertising agency.

• Familiarity with CRM systems and their integration into marketing campaigns.

• Experience with revenue management principles and how marketing efforts impact sales and revenue.

• Knowledge of local media landscapes, particularly food critics and bloggers, in the Mumbai region.

• Experience in coordinating photography and visual asset creation for marketing purposes.

📝 Enhancement Note: The experience requirement is structured with an "OR" clause, indicating flexibility between a 2-year degree with more experience or a 4-year degree with slightly less experience. The emphasis on hospitality marketing and digital advertising agency experience suggests a preference for candidates with direct industry exposure. The core responsibilities imply a need for strong project management, stakeholder communication, and data-driven decision-making skills, even if not explicitly listed as "required skills."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate successful execution of integrated marketing campaigns, showcasing how different channels (digital, social, PR, traditional) were coordinated.

• Provide examples of marketing collateral and visual assets developed, highlighting adherence to brand guidelines and creative execution for specific promotions (e.g., F&B, events).

• Showcase case studies of social media campaigns, detailing strategy, content examples, engagement metrics, and online reputation management efforts.

• Include examples of press releases, PR plans, or media outreach efforts that resulted in positive press coverage and brand awareness.

Process Documentation:

• Detailed documentation of annual marketing plan development and execution processes, including budgeting and collaboration with cross-functional teams.

• Workflow examples for managing F&B promotions, from conceptualization and campaign execution to performance tracking and financial settlement.

• Process documentation for social media content scheduling, community management, and online reputation response protocols.

• Standard operating procedures for PR outreach, press release distribution, and media event management.

• Protocols for collateral production, vendor management, and ensuring brand compliance across all marketing materials.

📝 Enhancement Note: For a role of this nature, a portfolio should emphasize execution and tangible results. Candidates should be prepared to showcase campaigns they actively managed, not just contributed to. The focus on F&B promotions means examples in this area will be particularly valuable. Demonstrating an understanding of brand standards and how to maintain them across diverse marketing outputs is crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance coverage for employees and dependents.

• Paid time off, including vacation days, sick leave, and public holidays.

• Retirement savings plan or provident fund contributions.

• Employee discounts on hotel stays, dining, and other services across Marriott properties.

• Opportunities for professional development, training programs, and career advancement within the Marriott portfolio.

Working Hours:

• Typically 40 hours per week, Monday to Friday, with standard business hours. However, flexibility may be required to attend events, manage urgent PR matters, or meet campaign deadlines, which could involve occasional evening or weekend work.

📝 Enhancement Note: The salary estimate is based on research of similar marketing and communications roles in the Mumbai hospitality industry for candidates with 2-5 years of experience. Marriott is a large global corporation, so benefits are expected to be competitive and comprehensive, aligning with industry standards for major hotel chains. Flexibility in working hours is common in marketing roles, especially those involving events and public relations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Luxury Hotels)

Company Size: Over 10,000 employees (Marriott International globally)

Founded: 1927 (Marriott Corporation)

Team Structure:

• This role operates within a property-level Marketing and Communications team, likely reporting to the Director of Marketing and Communications.

• The team collaborates closely with various hotel departments, including Food & Beverage, Sales, Revenue Management, and Operations, as well as regional/cluster marketing and eCommerce teams.

Methodology:

• Data-driven decision-making is key, with an emphasis on analyzing marketing campaign performance, social media engagement, and online reputation metrics to inform strategy.

• Workflow planning and optimization are critical for timely execution of campaigns, promotions, and PR activities within budget.

• Automation and efficiency practices are fostered through leveraging digital tools and collaborating with eCommerce teams to streamline online presence and marketing efforts.

Company Website: https://www.marriott.com/

📝 Enhancement Note: Marriott International is a global leader in hospitality, known for its strong brand portfolio and commitment to guest service. The company culture emphasizes professionalism, teamwork, and a dedication to exceptional guest experiences. The specific hotel location in Mumbai will have its own unique culture, but it will be underpinned by Marriott's global standards and values. The "St. Regis" mention in the job description indicates this role may be specific to a St. Regis property, which represents the pinnacle of luxury within the Marriott portfolio, implying a high standard of execution and brand representation.

📈 Career & Growth Analysis

Operations Career Level: This position is typically considered an early to mid-career management role within the marketing operations/communications function of a luxury hotel. It involves managing specific marketing execution areas, requiring both strategic input and hands-on operational capability.

Reporting Structure: The role reports to a Director of Marketing and Communications, working closely with departmental heads (GM, F&B, Sales) and regional/cluster marketing support.

Operations Impact: The role directly impacts the hotel's revenue by driving guest awareness and preference for F&B promotions and other offerings. Success is measured by increased market share, social media engagement, positive press coverage, and overall brand perception, all contributing to the hotel's financial performance and reputation.

Growth Opportunities:

• Operations Skill Advancement: Progression to a Marketing and Communications Manager role with broader responsibility, or specialization in digital marketing, PR, or brand management within the hospitality sector.

• Learning & Development: Access to Marriott's extensive training programs, workshops, and leadership development initiatives designed for marketing professionals. Opportunities to gain experience across different brands within the Marriott portfolio.

• Leadership Potential: Potential to move into senior marketing leadership roles, such as Director of Marketing and Communications, or regional marketing positions, by demonstrating strong operational execution, strategic thinking, and leadership capabilities.

📝 Enhancement Note: The career path for this role within Marriott offers a structured progression within the hospitality marketing domain. Demonstrating strong execution of marketing operations, particularly in driving revenue and managing brand communications, will be key to advancement. The opportunity to work with a luxury brand like St. Regis provides a strong foundation for future growth in high-end hospitality marketing.

🌐 Work Environment

Office Type: This is an on-site role, likely based within the hotel premises, potentially in a dedicated marketing office or shared workspace. The environment will be dynamic, involving interaction with hotel guests and staff.

Office Location(s): Mumbai, Maharashtra, India. The specific address provided is 462, Senapati Bapat Marg, Lower Parel, Mumbai.

Workspace Context:

• The workspace is expected to be collaborative, requiring frequent interaction with various hotel departments and potentially external agencies.

• Access to standard office technology, marketing software, and potentially hotel-specific communication systems will be available.

• Opportunities for direct team interaction and cross-departmental collaboration are integral to the role's success.

Work Schedule: The standard work schedule is typically 40 hours per week, Monday to Friday. However, due to the nature of the hospitality industry and marketing/PR responsibilities, flexibility is often required, which may include occasional evening or weekend work to cover events, manage urgent communications, or meet critical campaign deadlines.

📝 Enhancement Note: Working on-site at a luxury hotel like a St. Regis property in Mumbai means being immersed in a high-service environment. This offers unique opportunities to understand guest needs firsthand and to contribute to a premium brand experience, but also demands adaptability and a commitment to being present during key operational hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application to assess alignment with the required education and experience.

• Hiring Manager Interview: An interview with the Director of Marketing and Communications or a senior leader to discuss your background, experience, and suitability for the role's core responsibilities. Expect questions about campaign execution, F&B marketing, and PR experience.

• Portfolio Presentation: A key stage will involve presenting a curated portfolio showcasing your past marketing work, campaign results, and specific examples of collateral, social media, and PR initiatives. Be prepared to discuss your role, strategy, and the impact of your contributions.

• Cross-functional/Team Interview: You may meet with key stakeholders from Sales, F&B, or Operations to assess your collaboration style and understanding of inter-departmental dynamics.

• Final Interview: Potentially with a General Manager or senior Marriott executive to assess overall fit with the company culture and strategic alignment.

Portfolio Review Tips:

• Focus on Impact: Prioritize examples that demonstrate measurable results (e.g., increased revenue, engagement rates, media mentions) rather than just creative output. Quantify achievements whenever possible.

• Showcase F&B Success: Include specific case studies of Food & Beverage marketing campaigns, detailing strategy, execution, and outcomes.

• Brand Consistency: Highlight examples where you successfully maintained brand voice and standards across diverse marketing materials and channels.

• Tell a Story: For each portfolio piece, articulate the challenge, your role, the strategy, the execution, and the results. Make it a compelling narrative of your problem-solving and execution capabilities.

• Visual Appeal: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, reflecting your understanding of design principles relevant to marketing collateral.

Challenge Preparation:

• Marketing Strategy Scenario: Be prepared for a case study or scenario where you must outline a marketing plan for a new F&B promotion or a hotel event, considering budget, target audience, channels, and KPIs.

• PR Crisis Management: You might be asked how you would handle a hypothetical PR crisis or negative online review.

• Collaboration Simulation: Anticipate questions about how you would collaborate with Sales, F&B, or Revenue Management to align marketing efforts with their objectives.

📝 Enhancement Note: The emphasis on a portfolio presentation suggests that demonstrating tangible results and strategic thinking through past work is paramount. Candidates should tailor their portfolio to highlight experience relevant to hospitality, F&B marketing, and integrated campaign management. The interview process will likely test both operational execution skills and strategic marketing acumen.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: Salesforce, Microsoft Dynamics, or similar CRM platforms for managing customer data and campaign tracking.

• Email Marketing Platforms: Mailchimp, HubSpot, Adobe Campaign, or proprietary Marriott platforms for executing email campaigns and managing subscriber lists.

• Social Media Management Tools: Hootsuite, Buffer, Sprout Social, or similar for scheduling posts, monitoring engagement, and managing social media presence.

• Content Management Systems (CMS): For updating hotel websites and potentially other digital platforms (e.g., WordPress, Drupal).

Analytics & Reporting:

• Web Analytics: Google Analytics for website traffic analysis, user behavior, and campaign performance tracking.

• Social Media Analytics: Native platform analytics (Facebook Insights, Instagram Insights, etc.) and third-party tools for engagement and reach metrics.

• Reporting Dashboards: Tools like Tableau, Power BI, or integrated Marriott reporting systems for visualizing marketing performance data and creating reports for stakeholders.

CRM & Automation:

• Marketing Automation Platforms: HubSpot, Marketo, Pardot, or similar for automating marketing workflows, lead nurturing, and campaign execution.

• Digital Advertising Platforms: Google Ads, Meta Ads Manager (Facebook/Instagram), LinkedIn Ads for managing and optimizing paid advertising campaigns.

• PR & Media Monitoring Tools: Cision, Meltwater, or similar for tracking media mentions, managing press lists, and distributing press releases.

📝 Enhancement Note: While specific tools may vary, proficiency in common digital marketing, social media management, analytics, and reporting platforms is expected. Marriott, as a large enterprise, likely utilizes integrated systems, so adaptability to proprietary Marriott tools and a strong understanding of how different platforms connect is beneficial.

👥 Team Culture & Values

Operations Values:

• Guest Centricity: A core value in hospitality, ensuring all marketing efforts are geared towards enhancing the guest experience and driving satisfaction.

• Excellence in Execution: A commitment to delivering high-quality marketing campaigns and communications that align with premium brand standards, particularly for luxury properties like St. Regis.

• Collaboration and Teamwork: Working effectively across departments and with external partners to achieve shared hotel objectives.

• Innovation and Adaptability: Embracing new marketing trends and digital technologies to stay competitive and engage evolving consumer preferences.

• Data-Driven Decision Making: Utilizing insights from analytics to inform strategies, measure success, and optimize marketing spend.

Collaboration Style:

• Cross-functional Integration: Marketing efforts are closely integrated with Sales, F&B, Revenue Management, and Operations to ensure cohesive strategies and unified guest experiences.

• Feedback Culture: Open to feedback from colleagues and stakeholders to refine campaigns and improve processes.

• Knowledge Sharing: Encouraging the sharing of best practices, insights, and learnings across marketing teams and with other departments.

📝 Enhancement Note: The culture at a luxury brand like St. Regis, under the Marriott umbrella, will likely emphasize a strong commitment to service excellence, meticulous attention to detail, and a sophisticated approach to brand representation. Candidates should demonstrate an understanding of these values and how they translate into marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Standards with Local Relevance: Ensuring marketing activities resonate with the local Mumbai market while strictly adhering to global brand guidelines of St. Regis.

• Driving F&B Revenue: Effectively promoting Food & Beverage offerings to both hotel guests and local patrons in a competitive market, requiring creative strategies and targeted campaigns.

• Measuring ROI: Demonstrating the direct impact of marketing and PR initiatives on hotel revenue and market share, especially in a dynamic environment with multiple revenue streams.

• Keeping Pace with Digital Trends: Continuously adapting to evolving digital marketing landscapes, social media algorithms, and consumer online behaviors.

Learning & Development Opportunities:

• Specialized Training: Access to Marriott's extensive training modules on digital marketing, social media strategy, PR, brand management, and revenue optimization.

• Cross-Brand Exposure: Opportunities to learn about marketing strategies across different Marriott brands, potentially leading to broader career roles.

• Mentorship: Potential for mentorship from senior marketing leaders within Marriott, offering guidance on career progression and skill development.

• Industry Conferences: Possibility of attending relevant marketing and hospitality industry events to stay abreast of trends and network.

📝 Enhancement Note: The challenges highlight the need for a candidate who is both strategically minded and operationally proficient, with a strong understanding of the hospitality industry and luxury branding. The growth opportunities are significant within a global organization like Marriott, offering clear paths for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe how you would develop an annual marketing plan for a luxury hotel's F&B outlets in Mumbai, considering both in-house guests and the local market. What KPIs would you track?" (Focus on strategic planning, market analysis, and metrics).

• "Outline a social media strategy to increase engagement for our hotel's signature restaurant. What content pillars would you focus on, and how would you manage online reputation?" (Focus on social media execution, content strategy, and community management).

Company & Culture Questions:

• "What do you know about the St. Regis brand and Marriott's commitment to luxury hospitality? How would you ensure our marketing efforts reflect this?" (Focus on brand understanding and cultural fit).

• "Describe your experience working in a fast-paced, collaborative environment. How do you manage competing priorities and stakeholder expectations?" (Focus on teamwork and organizational skills).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by campaign type (e.g., F&B Promotion, Social Media Campaign, PR Initiative) or by objective (e.g., Revenue Growth, Brand Awareness).

• Narrative: For each example, clearly articulate the challenge, your specific role and actions, the strategy employed, the execution details, and the quantifiable results achieved. Use the STAR method (Situation, Task, Action, Result).

• Visuals: Use high-quality images of collateral, screenshots of social media posts, or clips from campaigns. Ensure they are branded appropriately.

• Brand Alignment: Emphasize how your work aligns with premium brand standards and the specific needs of a luxury hospitality environment.

• Conciseness: Be prepared to present key highlights efficiently, allowing time for questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic thinking, operational execution, and a deep understanding of the hospitality and luxury marketing landscape. Candidates should be ready to showcase their portfolio with confidence, highlighting quantifiable achievements and their ability to collaborate effectively.

📌 Application Steps

To apply for this Marketing and Communications Manager position:

• Submit your application through the official Marriott careers portal via the provided link.

• Tailor your Resume: Highlight keywords from the job description, such as "hospitality marketing," "digital advertising," "social media management," "PR," "F&B promotions," and "revenue generation." Quantify your achievements with specific numbers and percentages where possible.

• Curate Your Portfolio: Select 3-5 of your strongest marketing projects that best demonstrate your experience in campaign execution, digital marketing, social media, and PR, particularly those relevant to F&B or the hospitality sector. Prepare a concise presentation or digital portfolio.

• Prepare for Case Studies: Practice outlining marketing strategies for hypothetical scenarios, focusing on how you'd address challenges specific to a luxury hotel in Mumbai.

• Research Marriott & St. Regis: Understand the company's values, brand positioning (especially for St. Regis), and recent marketing initiatives. Be ready to discuss why you are a good fit for their culture and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.