Lead Graphic Designer – Consumer Goods Brand

📍 Job Overview

Job Title: Lead Graphic Designer – Consumer Goods Brand

Company: SnappyCX (for a growing natural hair care consumer goods brand)

Location: Philippines (Fully Remote)

Job Type: Full-Time | Independent Contractor

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-08-27

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This is a hands-on, production-focused graphic design role requiring extensive experience with the Adobe Creative Suite, particularly Illustrator and Photoshop, for a growing consumer goods brand.

• The Lead Graphic Designer will be responsible for creating a majority of the brand's visual assets weekly, encompassing email campaigns, landing pages, social media ads, packaging, and trade show materials.

• The role demands a strong ability to translate creative direction into high-quality, brand-consistent visuals while also providing creative guidance and coordinating freelance designers and external vendors.

• Candidates must demonstrate a balance between personal design execution and leadership, with a proven track record in the consumer goods sector, particularly in beauty or personal care.

📝 Enhancement Note: The role is explicitly described as "not a delegation-only leadership role," emphasizing that the successful candidate must be proficient in hands-on design execution while also capable of providing creative direction and managing external resources. The focus on a "growing natural hair care consumer goods brand" suggests a need for creativity that can appeal to both B2B (retail) and B2C (consumer) audiences, requiring versatility in design style.

📈 Primary Responsibilities

• Visual Asset Creation: Design and produce production-ready creative assets for a variety of channels, including email campaigns, landing pages, website graphics, digital and social media advertisements, product packaging, and trade show materials (banners, flyers, booth graphics, signage).

• Developer Collaboration & Web Design Oversight: Work closely with website developers, providing complete design specifications, assets, fonts, dimensions, and other necessary details. Review implemented web and landing page designs for accuracy against original mockups before launch.

• Creative Concept Development: Proactively develop fresh creative concepts and recommend new visual directions for the brand, catering to both clean, polished corporate designs for retail/B2B audiences and bold, unconventional creative for consumer campaigns and social media.

• Brand Consistency Management: Ensure unwavering brand consistency across all visual materials, maintaining brand guidelines and visual identity standards across all touchpoints.

• Print Production & Vendor Liaison: Prepare print-ready artwork adhering to vendor specifications, including bleed, resolution, and color profiles. Coordinate and review overflow work from freelancers and vendors, ensuring quality and timely delivery.

• Project & Deadline Management: Manage multiple design projects simultaneously, prioritizing tasks and proactively communicating any potential delays or roadblocks to stakeholders.

• Asset Library Management: Maintain an organized and accessible library of all working files, final artwork, and brand assets for efficient retrieval and future use.

📝 Enhancement Note: The responsibilities clearly indicate a hybrid role combining individual contributor design work with leadership elements. The emphasis on "hands-on design" and "producing the work" suggests a need for a designer who is comfortable with a high volume of production while also being able to guide others.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio demonstrating equivalent practical experience and proficiency is paramount.

Experience: Minimum of 5-10 years of extensive, hands-on graphic design experience, with a significant portion focused on consumer goods brands.

Required Skills:

• Adobe Creative Suite Mastery: Extensive, hands-on experience with the full Adobe Creative Suite.

• Expert-Level Proficiency: Expert-level command of Adobe Illustrator and Adobe Photoshop for detailed graphic creation and manipulation.

• Core Design Software: Working knowledge and proficiency in Adobe InDesign for layout and print design, and Adobe Acrobat for PDF management.

• Consumer Goods Design Experience: Proven experience designing for a consumer goods company, including product packaging, retail/B2B materials, and consumer-facing campaigns.

• Portfolio Demonstration: Ability to provide a portfolio showcasing diverse design styles and specific examples of brands designed for.

• Digital Design Proficiency: Experience designing complete email campaigns for both desktop and mobile, and experience designing landing pages and websites with successful handoff to developers.

• Production Leadership: Previous experience leading design projects while remaining personally responsible for producing a significant portion of the creative output.

• Communication Skills: Excellent written and verbal English communication skills for effective collaboration with stakeholders.

• Technical Readiness: A reliable computer capable of running the Adobe Creative Suite and a stable, high-speed internet connection.

• Availability: Willingness and ability to work during U.S. Eastern Business Hours.

Preferred Skills:

• Niche Brand Experience: Experience with beauty, hair care, or personal care brands.

• Event & Trade Show Design: Experience designing for trade shows or live events, including banners, signage, and promotional materials.

• Digital Marketing Tools: Familiarity with e-commerce platforms like Shopify, email marketing tools such as Klaviyo, and collaborative design tools like Figma or Canva.

• Motion Graphics/Video: Experience with Adobe After Effects or Adobe Premiere Pro for basic motion graphics or video editing needs.

📝 Enhancement Note: The requirement for "extensive, hands-on experience" and "expert-level proficiency" in Illustrator and Photoshop, coupled with a portfolio requirement showcasing specific types of work, indicates a senior-level designer is sought. The preference for beauty/hair care brands suggests a need for aesthetic sensibility aligned with that industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Style Showcase: Your portfolio must demonstrate a range of design styles, including at least one clean/corporate design and at least one bold/unconventional design.

• Campaign & Digital Examples: Include at least one comprehensive email campaign design and at least one landing page or website design.

• Product & Packaging Work: Feature examples of consumer goods or packaging design to highlight relevant industry experience.

• Brand-Specific Work: Portfolios showing only one design style or lacking specific consumer goods/packaging examples may not be considered.

Process Documentation:

• Design Specifications: Ability to create clear, detailed design specifications for developers, printers, and other external partners, ensuring accurate implementation of creative assets.

• Print-Ready Artwork Preparation: Proficiency in preparing print-ready files according to vendor-specific requirements, including understanding of bleed, resolution, color profiles (CMYK, RGB), and file formats.

• Asset Management: Demonstrated ability to organize and maintain a comprehensive library of design files and brand assets for efficient workflow and brand consistency.

📝 Enhancement Note: The portfolio requirements are highly specific and directly tied to the core responsibilities of the role, emphasizing the need for the candidate to showcase practical application of their skills across various mediums and styles relevant to a consumer goods brand.

💵 Compensation & Benefits

Salary Range: As this is a remote, independent contractor role for a Philippine-based individual but requiring U.S. Eastern Business Hours, salary will likely be benchmarked against international freelance rates for experienced graphic designers. Based on experience level (5-10 years), location (Philippines), and the demanding nature of the role (hands-on production + creative direction), an estimated range of $25 - $45 USD per hour is reasonable.

Benefits:

• Flexible Remote Work: Full-time, fully remote position allowing for work from any location within the Philippines.

• Flexible Schedule within Core Hours: While requiring availability during U.S. Eastern Business Hours for collaboration and check-ins, the independent contractor status may offer some flexibility in structuring the workday.

• International Exposure: Opportunity to work with a growing U.S.-based consumer goods brand, gaining experience in an international market.

• Independent Contractor Status: Potential for tax advantages and greater autonomy in managing personal work-life balance.

Working Hours: Full-time, with a requirement to be available for scheduled video check-ins and collaborative work during U.S. Eastern Business Hours (typically 9 AM - 5 PM EST). Time-tracking software will be used.

📝 Enhancement Note: The role is structured as an Independent Contractor, which typically means benefits like health insurance, paid time off, and retirement contributions are not provided by the hiring company. The salary is estimated based on typical freelance rates for experienced designers in regions with a lower cost of living but working for U.S.-based clients, considering the need for availability during specific U.S. time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods (specifically Natural Hair Care)

Company Size: Likely a small to medium-sized growing brand, given the "growing brand" description and the need for a hands-on lead designer to manage production and external resources. This implies a dynamic, potentially fast-paced environment.

Founded: Not specified, but described as a "growing" brand, suggesting it's established enough to require dedicated design leadership but still in a growth phase.

Team Structure:

• Direct Collaboration with Owner: The Lead Graphic Designer will work directly with the company owner, implying a close working relationship and direct access to decision-makers.

• Cross-Functional External Partners: Close collaboration with a website developer, printers, freelancers, and other external partners. This requires strong communication and project management skills to coordinate efforts effectively.

• Lean Internal Team: The structure suggests a lean internal team where the designer is a key creative pillar, managing both execution and external creative resources.

Methodology:

• Brand-Centric Design: A strong emphasis on maintaining brand consistency across all visual communications is central to the company's approach.

• Agile Production: The need to deliver the majority of visual work weekly suggests an agile, iterative approach to content creation and campaign deployment.

• Quality Assurance: Thorough review of implemented designs and print-ready artwork ensures high-quality output that meets vendor specifications and brand standards.

Company Website: https://snappycx.com (Note: This is the ATS domain, the actual client brand website is not provided but is a natural hair care consumer goods brand.)

📝 Enhancement Note: The company culture is likely entrepreneurial and growth-oriented, with a strong focus on brand identity for its consumer goods product. The remote nature and reliance on external partners suggest a need for self-starters who are comfortable with asynchronous communication and managing their own workflow.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead" graphic designer, indicating a senior individual contributor role with some leadership responsibilities in creative direction and resource coordination. It's a step beyond a standard graphic designer role, requiring both technical design skill and project oversight.

Reporting Structure: The Lead Graphic Designer will report directly to the company owner, providing a clear line of communication and direct impact on strategic decisions related to visual branding.

Operations Impact: The role has a direct and significant impact on the brand's market presence, customer perception, and sales conversion rates through the creation of compelling visual assets for marketing, e-commerce, and retail. Effective design directly influences customer acquisition and retention for the consumer goods brand.

Growth Opportunities:

• Deepening Brand Expertise: Opportunity to become the primary creative voice for a growing consumer goods brand, developing deep expertise in brand strategy and visual storytelling within the natural hair care niche.

• Expanding Creative Direction Skills: Develop and refine skills in managing freelancers and vendors, providing constructive feedback, and ensuring high-quality creative output from external resources.

• Potential for Expanded Role: As the brand grows, there may be opportunities to take on more strategic design responsibilities, potentially leading to a Design Manager or Art Director role if the company scales its internal creative team.

• Industry Specialization: Further specialize in the beauty and personal care industry, building a strong portfolio and network within this lucrative sector.

📝 Enhancement Note: While not a traditional "operations" role in the RevOps or SalesOps sense, this graphic design position is critical to the Go-To-Market (GTM) strategy by defining and executing the brand's visual identity. Growth potential is tied to the success of the brand and the candidate's ability to expand their creative and leadership capabilities.

🌐 Work Environment

Office Type: Fully Remote. The work is conducted independently from the designer's chosen location within the Philippines.

Office Location(s): Not applicable, as the role is fully remote.

Workspace Context:

• Independent Work Environment: Requires a self-disciplined individual who can maintain productivity and focus in a remote setting.

• Digital Collaboration Tools: Reliance on digital tools for communication (email, video calls) and file sharing, necessitating strong digital literacy.

• U.S. Eastern Business Hours Integration: The need to align with U.S. Eastern Business Hours means the designer will be interacting with team members and partners across different time zones, requiring flexibility.

Work Schedule: Full-time, requiring availability during U.S. Eastern Business Hours for meetings, collaboration, and immediate feedback. Time tracking will be utilized.

📝 Enhancement Note: The remote work arrangement offers flexibility but necessitates strong self-management and clear communication protocols, especially given the time zone difference and the need for real-time collaboration during specific hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios against the stated requirements, with a strong emphasis on the quality and relevance of portfolio work.

• Portfolio Deep Dive: A dedicated session likely focused on reviewing the candidate's portfolio, discussing specific projects, design choices, and the impact of their work. Expect questions about how specific designs were developed and their effectiveness.

• Skills Assessment/Challenge: Potentially a design challenge or a detailed discussion about how they would approach specific design tasks (e.g., designing an email campaign, packaging artwork). This will assess their practical skills and problem-solving abilities.

• Cultural Fit & Collaboration Discussion: Interviews to assess communication skills, ability to work independently and collaboratively with remote teams and external partners, and alignment with the brand's creative vision and company values.

• Final Interview: Likely with the company owner to discuss the role in detail, answer final questions, and make a hiring decision.

Portfolio Review Tips:

• Highlight Key Requirements: Ensure your portfolio prominently features examples of clean/corporate design, bold/unconventional design, email campaigns, landing pages/websites, and consumer goods/packaging.

• Showcase Brand Versatility: Demonstrate your ability to adapt your design style to different brand needs and target audiences.

• Provide Context: For each project, briefly explain the brief, your role, the design process, and the outcome or impact of your work.

• Quality Over Quantity: Present your best work that directly aligns with the job requirements. A few strong, relevant examples are better than many generic ones.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Familiarize Yourself with the Brand: If possible, research similar natural hair care brands or the specific client's existing (or hypothetical) brand to understand industry aesthetics.

• Practice Design Handoff: Be ready to discuss how you provide specifications and assets to developers and printers.

• Prepare for Time Management Questions: Since time tracking is used and deadlines are mentioned, be ready to discuss how you manage your time effectively.

• Articulate Creative Process: Be prepared to walk through your design process for different types of projects (e.g., packaging, digital ads).

📝 Enhancement Note: The portfolio requirement is non-negotiable and will be the primary filter. Candidates must meticulously curate their submissions to meet all specified criteria.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential and extensive hands-on experience required.

• Adobe Illustrator: Expert-level proficiency critical for vector graphics, logos, and detailed illustrations.

• Adobe Photoshop: Expert-level proficiency crucial for image manipulation, photo retouching, and digital asset creation.

• Adobe InDesign: Working knowledge for layout of brochures, flyers, and trade show materials.

• Adobe Acrobat: Working knowledge for PDF creation and management.

Analytics & Reporting:

• While not explicitly stated as a requirement for the designer, understanding how designs perform will be beneficial. Familiarity with analytics from platforms like Klaviyo or Shopify could be advantageous. CRM & Automation:

• Shopify (Preferred): Familiarity with e-commerce platforms for understanding website graphics context.

• Klaviyo (Preferred): Familiarity with email marketing automation for designing effective email campaigns.

Other Preferred Tools:

• Figma (Preferred): Collaborative design tool, useful for prototyping and team collaboration.

• Canva (Preferred): Accessible design tool, might be used for quick internal edits or by other team members.

• Adobe After Effects (Preferred): For basic motion graphics or animated elements in ads/social media.

• Adobe Premiere Pro (Preferred): For basic video editing if needed for social media content.

📝 Enhancement Note: The core requirement is deep proficiency in Adobe Illustrator and Photoshop. Other tools are preferred and would indicate a candidate who is more versatile and potentially more aligned with modern digital marketing workflows.

👥 Team Culture & Values

Operations Values:

• Creativity & Visual Strategy: A commitment to innovative and effective visual design that supports business objectives.

• Brand Integrity: Unwavering dedication to maintaining brand consistency and quality across all outputs.

• Detail-Oriented Execution: Meticulous attention to detail in all design work, from pixel perfection to print-ready specifications.

• Independence & Proactivity: Comfort working autonomously in a remote environment, taking initiative to bring new ideas and solutions forward.

• Collaboration & Communication: Openness to giving and receiving direct feedback, and effective communication with diverse stakeholders (owner, developers, vendors).

• Efficiency & Timeliness: Commitment to meeting deadlines and managing workload effectively to ensure timely delivery of creative assets.

Collaboration Style:

• Remote & Asynchronous: The team operates remotely, requiring effective use of digital communication tools and clear documentation.

• Direct & Feedback-Oriented: Expectation of direct creative feedback and a willingness to iterate based on input from the owner and external partners.

• Project-Focused Coordination: Collaboration will primarily revolve around specific design projects, requiring clear briefs, asset sharing, and review processes.

📝 Enhancement Note: The culture values strong individual contribution, self-sufficiency, and a clear focus on achieving brand and business goals through design excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Production and Direction: The core challenge is effectively managing hands-on design work while also providing creative direction and coordinating external resources. This requires strong time management and prioritization skills.

• Remote Collaboration Across Time Zones: Working with U.S. Eastern Business Hours from the Philippines requires careful scheduling of meetings and communication to ensure effective collaboration and timely responses.

• Maintaining Brand Consistency with External Partners: Ensuring that freelancers and vendors consistently adhere to brand guidelines and deliver high-quality work requires clear communication, robust feedback loops, and diligent review.

• Adapting to Diverse Creative Needs: The requirement to produce both "clean, polished corporate designs" and "bold, unconventional creative" demands versatility and the ability to switch creative gears effectively.

Learning & Development Opportunities:

• Niche Industry Specialization: Deep dive into the natural hair care and beauty industry, understanding its unique design trends, consumer psychographics, and marketing strategies.

• Creative Leadership Development: Gain practical experience in providing creative direction, managing external talent, and influencing brand visual strategy.

• E-commerce & Digital Marketing Design: Enhance skills in designing for specific digital platforms like Shopify and email marketing tools like Klaviyo, understanding their technical and user experience requirements.

• Cross-Functional Project Management: Improve skills in managing complex design projects involving multiple stakeholders and dependencies.

📝 Enhancement Note: This role offers significant growth for a designer looking to move into a more strategic and leadership-oriented position within a specific consumer goods niche, all within a remote work framework.

💡 Interview Preparation

Strategy Questions:

• Creative Process: "Walk me through your process for designing a new product packaging line for a consumer goods brand." or "How do you approach creating a series of social media ads that are both on-brand and attention-grabbing?"

• Brand Consistency: "How do you ensure brand consistency across different channels and when working with multiple external designers?" or "Describe a time you had to enforce brand guidelines with a vendor who was deviating."

• Problem-Solving: "Imagine a landing page you designed was implemented with significant errors by the developer. How would you address this situation?" or "If a new product launch requires a rapid turnaround on creative assets, how would you manage your workload and ensure quality?"

Company & Culture Questions:

• "What interests you about working with a natural hair care brand specifically?"

• "How do you stay motivated and productive working independently in a remote environment?"

• "Describe your experience working with company owners or key stakeholders directly. How do you manage feedback and expectations?"

• "How do you approach giving and receiving creative feedback?" Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio to clearly address the required elements: corporate, unconventional, email, web, and packaging.

• Tell the Story: For each key project, explain the objective, your role, your creative process, the challenges you faced, and the outcome or impact.

• Quantify Impact (If Possible): If you have any data or metrics on how your designs performed (e.g., increased click-through rates, improved conversion), highlight them.

• Demonstrate Technical Proficiency: Be ready to discuss your use of Adobe Creative Suite tools and explain technical aspects of your designs (e.g., print specifications, web asset requirements).

• Address Preferred Skills: If you have experience with Shopify, Klaviyo, Figma, or motion graphics, be prepared to discuss it.

📝 Enhancement Note: Candidates should be prepared to not only showcase their design skills but also their ability to manage projects, communicate effectively, and adapt to the specific needs of a growing consumer goods brand in a remote setting.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Breezy HR portal at https://snappycx.breezy.hr/p/56ad9a9d162d-lead-graphic-designer-consumer-goods-brand.

• Portfolio Customization: Ensure your submitted portfolio directly addresses all specified requirements, including examples of clean/corporate, bold/unconventional, email campaigns, landing pages/websites, and consumer goods/packaging designs.

• Resume Optimization: Tailor your resume to highlight extensive hands-on experience with Adobe Creative Suite, specific consumer goods design projects, and any experience in leading design efforts or managing freelancers. Use keywords like "Graphic Designer," "Consumer Goods," "Adobe Illustrator," "Adobe Photoshop," "Brand Consistency," and "Print Production."

• Prepare for Portfolio Walkthrough: Be ready to present and discuss your portfolio in detail during interviews, focusing on your process, design decisions, and the impact of your work.

• Research the Industry: Familiarize yourself with current design trends in the natural hair care and beauty industry to demonstrate your understanding and passion for the niche.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.