Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Demco Mfg

Location: Boyden, Iowa, United States

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: August 31, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Execute high-volume, high-quality visual design for a diverse range of marketing and sales enablement materials across digital and print channels.

• Leverage generative AI tools and design psychology frameworks to enhance production speed and optimize the effectiveness of visual assets.

• Maintain strict brand consistency and adherence to established brand guidelines across all creative outputs.

• Collaborate within a specialized internal Creative Studio environment, focusing on design execution and asset management.

• Prepare and package final art files for various production specifications, ensuring seamless integration with commercial printing and digital platforms.

📝 Enhancement Note: This role is positioned within a "Creative Studio" environment, implying a specialized production focus. The emphasis on "pre-validated creative briefs" and "finalized marketing copy" suggests a "Marketing Operations" or "Creative Operations" adjacent function, where the designer is a key execution arm of a broader GTM strategy. The integration of AI and design psychology indicates a forward-thinking approach to creative production efficiency and effectiveness.

📈 Primary Responsibilities

• Design and produce a high volume of visual assets for diverse channels, including digital advertising, print publications, trade show booth graphics, social media, and sales enablement materials.

• Translate finalized copy and structured creative briefs from Product Marketing Managers into visually engaging, conversion-focused layouts that adhere to established design principles and brand standards.

• Maintain strict adherence to the Demco Products brand guidelines, ensuring visual consistency across all product categories and corporate initiatives.

• Incorporate generative AI tools into the daily design workflow to accelerate asset production, explore creative ideation, and generate unique visual elements.

• Apply established psychological design heuristics and cognitive frameworks to visual layouts to maximize audience engagement, influence consumer behavior, and improve ad performance metrics.

• Execute rapid iterations and A/B testing variations of visual assets based on performance feedback provided by the demand generation and marketing teams.

• Collaborate daily with the Creative Manager to prioritize the production queue, manage project timelines, and ensure all deadlines are met efficiently.

• Prepare and package final art files for various production specifications (e.g., commercial printing, digital ad platforms, web deployment), ensuring proper resolution, color modes, and bleed requirements.

• Maintain an organized, tagged, and highly accessible digital asset management (DAM) structure for all working files and finalized creative assets, facilitating efficient retrieval and reuse.

📝 Enhancement Note: The responsibilities highlight a production-centric role with a strong emphasis on efficiency, speed, and data-informed design. The mention of "demand generation team" and "conversion-focused layouts" implies a direct link to revenue-generating activities, reinforcing the GTM operations context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for roles requiring this level of design proficiency and experience. Equivalent practical experience will also be considered.

Experience: 2-4 years of professional graphic design experience, with a proven track record of producing high-quality visual assets in a production-oriented environment. Experience within a corporate creative studio, marketing department, or agency setting is highly valued.

Required Skills:

• Design Proficiency: Expert-level capability within the Adobe Creative Cloud suite, specifically Illustrator, InDesign, and Photoshop.

• UI/UX Tools: Modern UI/UX design proficiency with tools such as Figma.

• AI Adaptability: Working knowledge of, or a strong eagerness to learn and integrate, generative AI design platforms (e.g., Midjourney, Adobe Firefly) to augment production speed and creative exploration.

• Production Velocity: Demonstrated ability to manage a fast-paced production queue, efficiently transitioning from brief to final asset without compromising quality or brand integrity.

• Visual Psychology: Strong understanding of visual hierarchy, typography, and color theory, specifically regarding how design influences consumer behavior, perception, and conversion rates.

• Brand Stewardship: Proven ability to maintain strict adherence to brand guidelines and ensure consistent visual identity across all creative outputs.

• Collaboration: Comfortable operating in a specialized role where copy and overarching market strategy are provided by adjacent team members, requiring clear communication and efficient handover processes.

• File Preparation: Proficiency in preparing and packaging final art files for various print and digital production specifications.

• Digital Asset Management (DAM): Experience with organizing, tagging, and managing digital assets for accessibility and reuse.

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for motion graphics.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for queue management.

• Understanding of web design principles and best practices for digital asset optimization.

• Basic knowledge of HTML/CSS for understanding digital asset implementation.

📝 Enhancement Note: The emphasis on "AI Adaptability" and "Generative AI" platforms is a significant differentiator, suggesting the company is prioritizing candidates who can leverage emerging technologies to enhance operational efficiency within the creative function. The "Collaborative Focus" requirement indicates a team structure where each member has a specific, well-defined role, common in optimized GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Execution Showcase: A portfolio demonstrating a high volume of diverse design projects, emphasizing the ability to translate briefs into polished, conversion-focused assets for both digital and print.

• Brand Consistency Examples: Specific examples showcasing the ability to maintain strict brand guideline adherence across multiple projects and product lines.

• AI Integration Examples: If possible, include projects where generative AI tools were used to enhance or accelerate the design process, explaining the methodology.

• Production Workflow Demonstration: Showcase examples that illustrate a clear understanding of production workflows, including file preparation for various media (print, digital ads, web).

• Impact-Oriented Design: Highlight designs that have demonstrably contributed to campaign success, A/B testing variations, or improved audience engagement metrics.

Process Documentation:

• Workflow Design & Optimization: Candidates should be prepared to discuss how they approach a design brief, manage their workflow for high-volume output, and identify opportunities for process improvement within the design production cycle.

• System Integration: Familiarity with how design assets integrate into broader marketing automation platforms, CRM systems, or digital advertising platforms is a plus.

• Measurement & Analysis: While not a direct analytical role, understanding how design impacts key performance indicators (KPIs) and being able to iterate based on performance feedback is crucial.

📝 Enhancement Note: For a production-focused design role like this, the portfolio is critical. It needs to showcase not just aesthetic skill but also production velocity, brand adherence, and adaptability to new tools like AI. The expectation is a portfolio that demonstrates efficiency and effectiveness in execution.

💵 Compensation & Benefits

Salary Range: Based on the 2-4 years of experience requirement, the typical salary range for a Graphic Designer in Boyden, Iowa, and surrounding areas would be approximately $50,000 - $70,000 annually. This estimate considers the cost of living in a rural/semi-rural Midwest location and the specialized nature of the role which includes AI integration and design psychology.

Benefits:

• Immediate Benefits (Day 1):

  • 12 Paid Holidays
  • Birthday Paid Off
  • Paid Time Off (PTO) Accrual

• Benefits after 30 Days:

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Short Term Disability Insurance
  • The Standard Accident and Critical Illness Plans

• Benefits after 60 Days:

  • 401k Retirement Plan with potential company match (details not specified)
  • Safety Shoes/Glasses Allowance

• Benefits after 6 Months:

  • Short Term Disability (reiteration, likely comprehensive coverage details)

  • Paid Parental Leave Working Hours: The role is specified as requiring 40 hours per week, consistent with a full-time position. The on-site nature suggests standard business hours, likely within the 8 AM - 5 PM timeframe, though some flexibility may be available depending on team needs and project deadlines.

📝 Enhancement Note: The salary estimate is based on general market data for graphic designers with 2-4 years of experience in the Midwest region of the U.S. The specific benefits are well-detailed and are a strong offering, particularly the immediate accrual of PTO and the comprehensive health insurance package. The mention of a 401k plan indicates a commitment to long-term employee financial well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Demco Mfg operates within the manufacturing sector, specifically producing products related to RV, utility, and cargo trailers. This industry context means the company likely values durability, functionality, and practical design, which would extend to its marketing and creative output.

Company Size: Demco Mfg is part of a larger organization, indicating it's a well-established company with resources, potentially offering stability and structured career paths. The specific size of the "Creative Studio" is not detailed but is described as an "internal" unit, suggesting close integration with other departments.

Founded: While the founding date of Demco Mfg is not provided, its presence in the manufacturing sector suggests a history of operation, implying established processes and a potential for a culture that values tradition alongside innovation.

Team Structure:

• Creative Studio: This is an internal unit focused on design execution. It likely comprises a Creative Manager and Graphic Designers, operating as a specialized production hub.

• Decoupled Production Environment: The description emphasizes a "streamlined, decoupled production environment" where strategy and copywriting are handled by "category experts" and "Product Marketing Managers." This implies a clear division of labor, allowing designers to focus purely on visual execution.

• Cross-functional Collaboration: While the role is specialized, collaboration with Product Marketing Managers, the demand generation team, and the Creative Manager is essential for receiving briefs, feedback, and performance data.

Methodology:

• Visual Execution Focus: The primary methodology is high-volume, high-quality visual production.

• AI-Augmented Design: A key operational methodology involves integrating generative AI tools to enhance efficiency and creative output.

• Data-Informed Iteration: Designs are iterated upon based on performance feedback, suggesting a data-driven approach to creative optimization.

• Brand Consistency: A core operational principle is maintaining strict adherence to established brand guidelines.

Company Website: https://www.demco-products.com/

📝 Enhancement Note: The company culture likely balances traditional manufacturing values with a modern approach to creative production, particularly with the integration of AI. The "decoupled production environment" is key to understanding the operational flow – the designer is an expert executor within a larger strategic framework.

📈 Career & Growth Analysis

Operations Career Level: This role is an "