Brand & Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Brand & Marketing Designer (m/f/d)

Company: OpenSynergy GmbH

Location: Berlin, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-31

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and visual identity across all marketing channels and customer touchpoints.

• Develop engaging marketing collateral and digital assets to support campaign execution and lead generation activities.

• Translate complex technical concepts into clear, visually compelling infographics, schematics, and diagrams for technical and non-technical audiences.

• Manage multiple design projects from conception to completion, ensuring timely delivery and adherence to brand standards.

• Collaborate effectively with cross-functional teams, including marketing, product, and engineering, as well as external agencies.

📝 Enhancement Note: This role bridges creative design with technical communication, requiring a strong understanding of brand strategy and the ability to simplify complex information. The emphasis on "premium" or "high-end" brands suggests a need for sophisticated visual aesthetics and a keen eye for detail in all outputs.

📈 Primary Responsibilities

• Support the Head of Marketing in defining, evolving, and maintaining a distinctive and cohesive brand identity across all channels and customer touchpoints.

• Develop and maintain comprehensive brand guidelines, ensuring consistency in internal and external communications.

• Act as the visual brand guardian, ensuring all visual communications align with brand standards and strategic positioning.

• Create branded templates for presentations, documents, reports, datasheets, whitepapers, case studies, and marketing collateral.

• Collaborate with the marketing team to support integrated marketing campaigns, lead generation activities, and content marketing initiatives.

• Transform complex technology concepts, Bluetooth solutions, system architectures, integrations, and workflows into visually engaging infographics, schematics, diagrams, process flows, and technical illustrations.

• Work closely with product, engineering, and technical stakeholders to ensure visual accuracy and technical correctness in all designed assets.

• Support event planning and coordination activities, including vendor communication and logistics coordination for trade shows and exhibitions.

• Manage multiple creative projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.

• Collaborate effectively with marketing, product, sales, and external agencies or vendors to achieve project goals.

• Maintain organized design libraries, templates, and digital assets for easy access and reuse by the team.

📝 Enhancement Note: The responsibilities highlight a dual focus on brand stewardship and technical visualization. The requirement to work with "complex technology concepts" and "system architectures" indicates a need for a designer who can grasp technical details and translate them into accessible visuals, a key differentiator in the operations and marketing design space.

🎓 Skills & Qualifications

Education: [Specific degree requirements not provided, but a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of experience.]

Experience: 4-7 years of professional experience in graphic design, brand design, or visual communications, with a proven track record in developing and implementing brand identities and brand guidelines.

Required Skills:

• Proven experience in developing and implementing brand identities and comprehensive brand guidelines.

• Strong portfolio demonstrating high-quality branding, digital marketing collateral, presentation design, and infographic work.

• Advanced proficiency in Microsoft PowerPoint for creating sophisticated presentations and templates.

• Experience transforming technical or complex information into visually compelling graphics, infographics, schematics, and diagrams.

• Ability to manage multiple creative projects simultaneously in a fast-paced environment, meeting strict deadlines.

• Exceptional attention to detail and a strong commitment to maintaining visual consistency across all outputs.

• Experience working with luxury, premium, or high-end brands, understanding their aesthetic requirements.

• Experience working within international and multicultural environments, demonstrating cultural sensitivity and adaptability. Preferred Skills:

• Proficiency in Canva Studio for rapid content creation and template management.

• Familiarity with project management tools like Jira for workflow tracking and task management.

• Experience with Confluence for documentation and knowledge sharing.

• Understanding of Bluetooth solutions, system architectures, and technology integrations to better inform design choices.

📝 Enhancement Note: The emphasis on advanced PowerPoint and the ability to translate technical information points to a specialized niche within graphic design. Candidates should be prepared to showcase projects that demonstrate not just aesthetic appeal but also clarity and effectiveness in communicating complex ideas, particularly relevant for a B2B technology company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct brand identity projects, detailing the strategic thinking behind the brand evolution or creation, including the development of brand guidelines.

• Include a minimum of 3-5 examples of marketing collateral (e.g., datasheets, whitepapers, case studies, brochures) that demonstrate effective communication of product value propositions and support for marketing campaigns.

• Present at least 3-5 examples of complex technical information (e.g., system architectures, process flows, technical illustrations) translated into clear and engaging infographics or diagrams.

• Highlight at least 2-3 presentation decks created in PowerPoint, showcasing sophisticated design, information hierarchy, and brand consistency.

• Demonstrate experience with managing design projects from brief to final delivery, ideally with examples that show collaboration with technical or product teams. Process Documentation:

• Provide examples of how you have documented and managed brand guidelines to ensure consistent application across various media and teams.

• Illustrate your process for collaborating with subject matter experts (e.g., engineers, product managers) to gather information and ensure accuracy in technical designs.

• Showcase your workflow for managing multiple design projects concurrently, including prioritization, time management, and delivery.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary evidence of design capabilities and strategic thinking. Candidates should curate their portfolio to prominently feature examples that align with the specific requirements: brand consistency, technical visualization, and sophisticated presentation design. Quantifiable results, where possible (e.g., impact on campaign engagement, adoption of brand guidelines), will significantly strengthen the application.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Brand & Marketing Designers in Berlin, Germany, with 4-7 years of experience and proficiency in technical illustration and advanced PowerPoint, the estimated annual gross salary range is €50,000 - €70,000. This range accounts for the specialized skills required, the company's industry (technology), and the premium brand focus.

Benefits:

• Permanent employment contract with OpenSynergy GmbH.

• Opportunity to work in a dynamic international and multicultural environment.

• Collaborative team structure with direct support for the Head of Marketing.

• Professional development opportunities, including potential for skill enhancement in technical communication and brand strategy.

• Contribution to defining and evolving the brand identity of a technology company.

• [Specific benefits such as health insurance, retirement plans, paid time off, and potential for flexible working arrangements are common in German tech companies and should be confirmed.]

Working Hours: 40 hours per week, aligning with standard full-time employment in Germany. While the role is on-site, there may be some flexibility regarding start and end times, subject to team coordination and project demands.

📝 Enhancement Note: The salary estimate is based on data from German job boards and salary aggregators for similar roles in Berlin, considering the specified experience level and the technical/specialized nature of the design work. Benefits are generalized; candidates should inquire about specific offerings during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the technology sector, specifically focusing on Bluetooth solutions and embedded software for the automotive industry. This context implies a need for design that is both sophisticated and technically accurate, catering to a B2B audience of automotive manufacturers and technology providers.

Company Size: OpenSynergy is a medium-sized company, likely with a dedicated marketing team and a structured approach to brand management. This size often means designers have direct impact and can collaborate closely with leadership, while also benefiting from established processes.

Founded: OpenSynergy was founded in 2002. With over two decades of experience, the company has established a strong market presence and expertise in its field, suggesting a stable and reputable employer.

Team Structure:

• The designer will report to the Head of Marketing, indicating a direct line of influence on marketing strategy and brand execution.

• Collaboration is expected with product management, engineering, sales teams, and potentially external agencies or vendors, fostering a cross-functional work environment.

• The marketing team likely comprises specialists in various areas, allowing for focused collaboration on specific campaigns or initiatives. Methodology:

• Data-Driven Brand Evolution: While not explicitly stated, a modern marketing department will likely use data to inform brand positioning and campaign effectiveness, requiring designers to create assets that can be tracked and measured.

• Agile Project Management: The mention of Jira suggests an agile or semi-agile approach to project management, emphasizing iterative development and efficient workflow management for creative tasks.

• Cross-Functional Collaboration: OpenSynergy's focus on complex technology solutions necessitates close collaboration between design, product, and engineering to ensure accuracy and relevance in all visual communications.

Company Website: https://www.opensynergy.com/

📝 Enhancement Note: The company's focus on automotive technology and Bluetooth solutions means the design work will often involve explaining intricate systems. The "premium" brand aspect suggests a culture that values quality, precision, and sophisticated aesthetics, likely mirrored in its internal operations and employee experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Brand & Marketing Designer. It offers significant responsibility in shaping the company's visual identity and supporting its marketing efforts. The scope includes both strategic brand guardianship and tactical execution of design projects.

Reporting Structure: The designer reports directly to the Head of Marketing. This close reporting line provides visibility to senior leadership and allows for direct input into brand strategy discussions. It also means the designer will be a key contributor to the marketing team's overall success.

Operations Impact: The designer's work directly impacts OpenSynergy's market perception, brand recognition, and the effectiveness of its marketing campaigns. By creating clear, compelling visuals for complex technical products, they play a crucial role in generating leads, supporting sales enablement, and reinforcing the company's premium brand positioning.

Growth Opportunities:

• Specialization: Deepen expertise in technical illustration, infographic design, or brand system development within the automotive technology sector.

• Leadership: Potential to grow into a Senior Designer or Art Director role, leading creative projects and mentoring junior designers as the team expands.

• Strategic Contribution: Gain experience in marketing strategy by working closely with the Head of Marketing, contributing to campaign planning and brand evolution.

• Skill Expansion: Opportunity to learn new design tools or methodologies, potentially including motion graphics or advanced digital asset management.

📝 Enhancement Note: For a designer, this role offers a chance to become a specialist in a high-value niche (automotive tech branding and technical visualization). The direct reporting line to the Head of Marketing is a significant growth indicator, suggesting opportunities for strategic input and career advancement within the company.

🌐 Work Environment

Office Type: OpenSynergy GmbH operates from a physical office location in Berlin, Germany. This role is explicitly on-site, emphasizing the importance of in-person collaboration, team synergy, and direct interaction within the office environment.

Office Location(s): The office is located at Rotherstraße 20, 10245 Berlin, Germany. This location is in a well-connected urban area, likely offering good public transportation links and access to amenities.

Workspace Context:

• Collaborative Environment: The on-site nature suggests an office designed to foster collaboration, with common areas, meeting rooms, and potentially shared workspaces that encourage interaction among team members.

• Tools and Technology: Access to the necessary design hardware and software (Adobe Creative Suite, Microsoft PowerPoint, Canva) will be provided. The company likely maintains a robust IT infrastructure to support these tools.

• Team Interaction: The role involves close daily interaction with the marketing team, as well as regular touchpoints with product, engineering, and sales departments. This provides ample opportunities for knowledge sharing and cross-functional understanding.

Work Schedule: The standard work schedule is 40 hours per week. While on-site, the company culture may offer some flexibility in daily working hours, provided project deadlines and team collaboration needs are met. This allows for focused work periods and engagement with colleagues.

📝 Enhancement Note: The on-site requirement is a key aspect of this role, indicating that OpenSynergy values face-to-face collaboration, spontaneous idea generation, and a strong team dynamic. Candidates should be comfortable working within a traditional office setting and engaging actively with colleagues.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and the quality of your design work.

• Portfolio Presentation: A dedicated session where you will present your portfolio, highlighting relevant projects, your design process, and your approach to translating complex technical information visually. Be prepared to discuss your brand strategy thinking and how you ensure visual consistency.

• Technical & Behavioral Interview: Discussion with the Head of Marketing and potentially other team members to assess your technical design skills (especially PowerPoint and Adobe Suite), project management capabilities, and cultural fit with the team and company values.

• Case Study/Design Challenge (Potentially): You might be given a small design task or a problem-solving exercise related to creating an infographic or a presentation slide based on provided technical information.

• Final Interview: A concluding conversation to discuss the role in detail, answer any remaining questions, and finalize the hiring decision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with brand identity development, marketing collateral, and technical infographics. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your design process, the challenges you faced, your solutions, and the outcome. Emphasize your role and contributions.

• Highlight Technical Translation: Specifically showcase how you've taken complex technical information and made it visually accessible. Explain your approach to accuracy and clarity.

• Demonstrate Brand Stewardship: Show examples of how you've applied brand guidelines and maintained consistency across different mediums.

• Prepare for PowerPoint: Have 2-3 high-impact presentation examples ready to discuss, detailing your approach to information hierarchy, visual appeal, and brand alignment within PowerPoint.

Challenge Preparation:

• Understand the Product: Familiarize yourself with OpenSynergy's core offerings (Bluetooth solutions, embedded software for automotive) to better understand the context of their technical information.

• Practice Technical Visualization: Revisit examples of creating diagrams, flowcharts, and infographics from complex data. Focus on simplifying without losing critical information.

• Articulate Your Process: Be ready to explain your design thinking and problem-solving methodology clearly and concisely.

📝 Enhancement Note: The interview process will heavily lean on portfolio review and practical demonstration of skills. Candidates should prepare to not only show their work but also explain the strategic thinking, process, and impact behind it, particularly concerning technical content visualization and brand consistency.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (raster graphics, image editing), Illustrator (vector graphics, logos, icons, illustrations), and InDesign (layout, brochures, datasheets, whitepapers).

• Microsoft PowerPoint: Advanced proficiency is a key requirement for creating sophisticated presentations, branded templates, and visual content.

• Canva Studio: Familiarity or proficiency is preferred for quicker creation of marketing materials and social media graphics.

Project Management & Collaboration Tools:

• Jira: Experience with Jira is required for tracking design tasks, project progress, and managing workflows within an agile or semi-agile environment.

• Confluence: Experience with Confluence is preferred for documentation, knowledge sharing, and collaborative content creation.

Analytics & Reporting (Indirect):

• While not a direct design tool, an understanding of how design assets contribute to marketing campaign performance metrics (e.g., engagement rates, click-through rates) will be beneficial. Proficiency in tools like Google Analytics or similar platforms for tracking website/campaign performance is a plus for understanding the impact of design. CRM & Automation (Indirect):

• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo) can provide context on how marketing collateral is deployed and tracked.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and advanced PowerPoint is critical. Candidates should be ready to demonstrate their mastery of these tools. Experience with Jira is a must for workflow management, indicating a structured approach to creative production.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: Reflecting the "premium" brand and technology focus, a strong emphasis on high-quality execution, attention to detail, and accuracy in design.

• Collaboration & Ownership: A culture that encourages teamwork and cross-functional cooperation, while also empowering individuals to take ownership of their projects and drive them to completion.

• Innovation & Adaptability: Openness to new design approaches and the ability to adapt to evolving brand needs and technological advancements, particularly within the automotive tech space.

• Strategic Thinking: A value placed on understanding the business objectives behind design requests and creating visuals that effectively serve those goals, rather than just aesthetic appeal.

Collaboration Style:

• Cross-functional Integration: The role requires active collaboration with marketing, product, and engineering teams. This means working closely with subject matter experts to ensure design accuracy and relevance.

• Feedback-Oriented: A culture that embraces constructive feedback from peers and stakeholders to refine designs and improve project outcomes.

• Knowledge Sharing: Encouraging the sharing of design best practices, templates, and insights across teams to maintain brand consistency and efficiency.

📝 Enhancement Note: The company's technical focus and "premium" brand positioning suggest a culture that values expertise, precision, and a professional approach to work. Designers are expected to be both creative artists and strategic partners who understand the business context of their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The primary challenge is translating highly technical and complex information (e.g., system architectures, Bluetooth protocols) into easily understandable and visually appealing graphics without losing technical accuracy.

• Balancing Brand Aesthetics with Technical Needs: Ensuring that designs are both sophisticated and aligned with a premium brand identity while also meeting the precise communication requirements of technical content.

• Managing Multiple Stakeholders: Coordinating design requests and feedback from various departments (marketing, product, engineering) and external agencies, each with potentially different priorities.

• Maintaining Brand Consistency: Ensuring a cohesive brand experience across a wide range of outputs, from digital marketing to technical documentation, in a fast-paced environment.

Learning & Development Opportunities:

• Technical Design Specialization: Deepen expertise in visualizing complex technological concepts, potentially exploring areas like data visualization or advanced technical illustration.

• Brand Strategy Contribution: Gain deeper insights into brand management and marketing strategy by working closely with the Head of Marketing and contributing to brand evolution.

• Cross-Functional Acumen: Develop a stronger understanding of product development, engineering processes, and sales enablement through close collaboration with these departments.

• Tool Proficiency: Master advanced features of Adobe Creative Suite and PowerPoint, and potentially explore new design technologies or workflows.

📝 Enhancement Note: This role presents a unique opportunity for a designer to become a specialist in a niche but critical area: communicating complex technology visually for a premium brand. Overcoming the challenge of simplification and accuracy will be key to success and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex technical concept and translating it into a clear infographic or diagram. Walk us through an example from your portfolio." (Focus on process, problem-solving, and clarity.)

• "How do you ensure brand consistency across diverse marketing materials and technical documentation? Provide specific examples of brand guidelines you've developed or applied." (Focus on brand stewardship and attention to detail.)

• "Tell us about a time you had to balance creative vision with strict technical requirements or stakeholder feedback. How did you achieve a successful outcome?" (Focus on collaboration, compromise, and project management.) Company & Culture Questions:

• "What do you know about OpenSynergy and our products? How do you see your design skills contributing to our brand and market position?" (Demonstrate research and strategic thinking.)

• "Our brand is described as 'premium.' How does that influence your design approach, and how would you apply that to our technical communication?" (Assess understanding of brand positioning.)

• "Describe your experience working in international and multicultural environments. How do you ensure your designs are effective and appropriate across different cultural contexts?" (Evaluate adaptability and global awareness.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your process, the tools used, and the results or impact.

• Highlight Technical Projects: Dedicate significant time to showcasing your ability to visualize complex technical information. Explain the source material and your simplification strategy.

• Demonstrate PowerPoint Mastery: Be ready to present and discuss your most impressive PowerPoint decks, focusing on layout, typography, visual hierarchy, and brand integration.

• Be Prepared for Questions: Anticipate questions about your design choices, your understanding of the automotive tech industry, and how you handle constructive criticism.

📝 Enhancement Note: Interview preparation should strongly emphasize the portfolio. Candidates need to be ready to articulate the "why" and "how" behind their design decisions, especially concerning the translation of technical data and the adherence to a premium brand identity.

📌 Application Steps

To apply for this Brand & Marketing Designer position:

• Submit your application through the provided link on the OpenSynergy jobs portal.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest examples of brand identity development, marketing collateral design, advanced PowerPoint presentations, and technical infographics. Ensure it highlights your experience with complex information translation.

• Resume Optimization: Tailor your resume to emphasize your 4-7 years of relevant experience, proficiency in Adobe Creative Suite and advanced PowerPoint, and any experience with premium brands or technical communication. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, technical translation skills, and brand guardianship. Prepare to discuss your experience with Jira and working in international settings.

• Company Research: Thoroughly research OpenSynergy GmbH, its products (Bluetooth solutions, embedded software), its market in the automotive industry, and its "premium" brand positioning. Understand their mission and values to articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.