Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer (Web)

Company: Peloton

Location: Poland

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: August 31, 2026

Experience Level: 6+ Years

Remote Status: On-site

🚀 Role Summary

• Drive UX and UI design for critical customer acquisition journeys on the onepeloton.com website, focusing on e-commerce and activation flows.

• Develop comprehensive design deliverables, including user flows, wireframes, prototypes, and high-fidelity designs, with a strong emphasis on aesthetics and brand storytelling.

• Collaborate closely with cross-functional teams such as UX Researchers, Content Designers, Product Managers, and Engineers in an agile development environment.

• Maintain and contribute to design systems and libraries to ensure a cohesive and consistent user experience across all Peloton platforms.

• Execute designs with exceptional velocity, rapidly iterating based on user testing feedback and user research insights.

📝 Enhancement Note: This role is specifically focused on the web acquisition funnel, which is a critical touchpoint for customer engagement and conversion. The emphasis on "aesthetics and interaction" alongside core UX/UI suggests a need for a designer who can translate brand identity into a compelling digital experience. The role requires a high degree of autonomy and collaboration, typical for senior-level positions in fast-paced tech environments.

📈 Primary Responsibilities

• Lead the design process for a variety of projects within strategic workstreams, specifically targeting complex e-commerce user journeys such as the shopping and activation processes.

• Translate product requirements and stakeholder needs into detailed user flows, wireframes, interactive prototypes, and final pixel-perfect UI deliverables.

• Develop a deep understanding of Peloton's multi-platform product ecosystem and existing design systems to ensure seamless integration and consistency in new iterations.

• Foster strong, collaborative relationships with UX Researchers, Content Designers, Product Managers, Engineers, and other business stakeholders to align on and achieve the overall product vision.

• Proactively manage personal bandwidth and project timelines to ensure timely delivery of designs in accordance with the team's software development roadmap.

• Create multiple design variations (comps) for user testing, enabling rapid iteration and refinement based on discovered user insights and feedback.

• Design and articulate complex interactions and animations to enhance the overall UI and user experience.

• Produce final, "pixel-perfect" UI designs, meticulously documenting specifications and preparing assets for engineering handoff, including responsive designs across various breakpoints.

• Conduct visual quality assurance (QA) on developed features, providing detailed feedback to engineering teams for necessary revisions to ensure design integrity.

• Contribute to the maintenance and evolution of design systems and libraries, collaborating with the broader Product Design Team to uphold product-wide visual consistency and efficiency.

📝 Enhancement Note: The responsibilities highlight a senior-level expectation for ownership and end-to-end design execution, from conceptualization through to QA. The emphasis on "pixel-perfect deliverables," "managing bandwidth," and "QA developed features" indicates a need for meticulous attention to detail and strong project management skills in addition to design acumen.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Human-Computer Interaction (HCI), Interaction Design, or a related field is often preferred for senior product design roles. A strong portfolio can often substitute for formal education.

Experience: 6+ years of progressive experience in product design, with a significant portion focused on consumer-facing technology companies and e-commerce platforms.

Required Skills:

• Proven expertise in leading UX and UI design for complex e-commerce user journeys, including shopping and activation funnels.

• Proficiency in creating detailed user flows, wireframes, interactive prototypes, and high-fidelity visual designs.

• Strong command of design tools such as Figma, with demonstrable experience in other prototyping tools like Principle or After Effects.

• Deep understanding of interaction design fundamentals, UI design best practices, and accessibility guidelines (WCAG).

• Experience designing fully responsive web experiences across various screen sizes and breakpoints.

• Familiarity with agile software development methodologies and working within fast-paced, iterative product cycles.

• Demonstrated ability to collaborate effectively with cross-functional teams, including Product Managers, Engineers, and UX Researchers.

• Exceptional design velocity, particularly in concept development and creating design variations for testing.

• Excellent communication, presentation, and organizational skills.

• A low-ego, highly collaborative, and self-motivated approach to design. Preferred Skills:

• Experience in building and maintaining element-based UI design libraries and style guides.

• Knowledge of page animations and advanced interaction design techniques.

• Prior experience contributing to or managing design systems.

• A mobile-first design mindset with a strong focus on user funnel optimization.

• Experience with user research and user testing methodologies to inform design decisions.

📝 Enhancement Note: The experience requirement of "6+ Years of experience at consumer-focused technology companies" strongly suggests a need for candidates who have navigated the complexities of large-scale consumer products and understand user acquisition funnels in a competitive digital landscape. The explicit mention of "low ego" and "highly collaborative" points to a team culture that values constructive feedback and shared ownership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end product design processes for consumer-facing web applications, with a strong emphasis on e-commerce or acquisition journeys.

• Clear articulation of design challenges, user research insights, design decisions, and the resulting impact on key business metrics (e.g., conversion rates, engagement, task completion).

• Examples of wireframes, user flows, interactive prototypes, and final high-fidelity designs, showcasing attention to detail and aesthetic quality.

• Demonstrations of responsive design capabilities across various breakpoints.

• Evidence of collaboration with cross-functional teams and how user feedback was incorporated into the design process. Process Documentation:

• Case studies should detail the design process, including problem definition, user research methodologies employed, ideation techniques, prototyping, user testing, iteration, and final implementation.

• Showcase how design systems and style guides were utilized or contributed to, ensuring consistency and scalability.

• Highlight experience with agile development workflows, including how designs were adapted to sprint cycles and engineering feedback.

• Demonstrate proficiency in defining and tracking design success metrics, linking design efforts to tangible business outcomes and ROI.

📝 Enhancement Note: For a Senior Product Designer role, particularly in a consumer-focused company like Peloton, a portfolio is paramount. It should not only showcase visual design skills but also strategic thinking, problem-solving abilities, and a deep understanding of the user journey, especially within an e-commerce context. The emphasis on "design velocity" and "rapid iteration" means case studies should ideally reflect a process that can adapt quickly to feedback and market changes.

💵 Compensation & Benefits

Salary Range: Based on the provided information for Poland, the estimated base salary range for a Sr. Product Designer is 264,000 zł to 320,000 zł PLN annually. This range is typical for senior-level design roles in major tech companies in Poland, considering the experience level and the specific skill set required.

Benefits:

• Comprehensive health coverage including medical, dental, and vision insurance.

• Generous paid time off policy to support work-life balance.

• Short-term and long-term disability coverage for income protection.

• Access to mental health services and support.

• Retirement savings plan (401k) and tuition reimbursement.

• Student loan paydown assistance programs.

• Employee Stock Purchase Plan (ESPP) offering equity in the company.

• Support for family planning, including fertility and adoption assistance, and up to 18 weeks of paid parental leave.

• Discounts on childcare and family care services.

• Perks such as free access to the Peloton Digital App, apparel, and product discounts.

• Commuter benefits and a Citi Bike discount.

• Pet insurance for furry family members.

Working Hours: The role is designed for a standard 40-hour work week. While the position is on-site, Peloton typically fosters a culture that supports work-life balance, allowing for flexible arrangements within the on-site framework where operational needs permit.

📝 Enhancement Note: The provided salary range (264,000 zł - 320,000 zł PLN) is specific to the Polish market. The extensive list of benefits indicates Peloton's commitment to employee well-being and a comprehensive total rewards package, which is competitive within the tech industry. The mention of "40-hour work week" alongside an on-site requirement suggests a structured work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Peloton operates within the Connected Fitness and Media industry, blending hardware, software, and content to deliver a unique fitness experience. This intersection requires a blend of user-centric design for hardware and software, alongside engaging content design.

Company Size: Peloton is a large, publicly traded company with a significant global presence, indicated by its numerous employees and locations. This scale means established processes and a structured approach to product development, but also opportunities for impact within specific product areas.

Founded: Founded in 2012, Peloton has grown rapidly from a startup to a major player in the fitness technology market. This history suggests a culture that has evolved from agile beginnings to a more established, process-driven organization while retaining some of its innovative spirit.

Team Structure:

• The Product Design team is likely structured with specialized groups focusing on different product areas or platforms (e.g., Web Acquisition, Mobile App, Hardware UI). This role is part of the Web Acquisition team.

• Designers typically report to a Design Lead or Director of Product Design, working closely with Product Management and Engineering counterparts.

• Cross-functional collaboration is a cornerstone, with designers working daily with researchers, content designers, product managers, and engineers to bring features to life. Methodology:

• Peloton likely employs an agile or hybrid agile methodology for product development, necessitating rapid design cycles, continuous feedback, and iterative improvements.

• Data-driven decision-making is key, with a strong emphasis on user research, A/B testing, and analytics to inform design choices and measure impact.

• Design systems are crucial for maintaining consistency and efficiency across multiple platforms and product lines.

Company Website: https://www.onepeloton.com/

📝 Enhancement Note: Peloton's culture is likely a blend of tech startup energy and the rigor of a large public company. The emphasis on "exceptional and high-velocity UX/UI thinking and execution" alongside "low ego" and "highly collaborative" suggests a dynamic environment where designers are expected to be both independent and team-oriented. The focus on "aesthetics and interaction, ensuring that look and feel tells a cohesive and compelling brand story" points to a strong brand-centric design philosophy.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of expertise and autonomy beyond mid-level positions. Senior designers are expected to lead projects, mentor junior designers, and contribute to strategic design decisions. They are key contributors to the product's success, translating complex business needs into intuitive and engaging user experiences.

Reporting Structure: The Sr. Product Designer will likely report to a Design Lead or Director of Product Design within the Web Acquisition team. They will work closely with Product Managers and Engineers on specific feature development streams.

Operations Impact: The impact of this role is direct and significant, focusing on the critical customer acquisition funnel. Effective UX/UI design for the onepeloton.com website directly influences user acquisition, conversion rates, and the overall perception of the Peloton brand. The role plays a vital part in driving business growth by making the initial user journey seamless and compelling.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce UX, conversion rate optimization (CRO), and advanced interaction/motion design.

• Leadership Development: Potential to mentor junior designers, lead design initiatives within the Web Acquisition team, and contribute to design strategy discussions.

• Cross-functional Exposure: Gaining deeper insights into product management, engineering processes, and business strategy through close collaboration.

• Career Advancement: Potential progression to Lead Product Designer, Design Manager, or other specialized design leadership roles within Peloton.

📝 Enhancement Note: As a senior role, growth is expected not just in skill acquisition but also in leadership and strategic contribution. The emphasis on the "Web Acquisition team" suggests a specialized path within design, focusing on conversion and user onboarding, which can be a valuable area for career development in e-commerce and subscription-based businesses.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This suggests a collaborative atmosphere where in-person interaction, brainstorming, and team cohesion are prioritized.

Office Location(s): The job is located in Poland. Specific city details are not provided, but major tech hubs in Poland often offer modern office spaces conducive to collaboration and innovation.

Workspace Context:

• Collaborative Environment: The on-site nature promotes spontaneous collaboration, whiteboarding sessions, and direct feedback loops with colleagues.

• Tools & Technology: Access to industry-standard design software (Figma, Principle, After Effects), rapid prototyping tools, and potentially internal company tools for project management and communication.

• Team Interaction: Regular opportunities for direct interaction with UX Researchers, Product Managers, Engineers, and fellow designers, fostering a shared understanding and integrated workflow.

Work Schedule: A standard 40-hour work week is typical. While the role is on-site, Peloton may offer some flexibility in daily start/end times, subject to team and operational needs, to accommodate personal schedules while ensuring team availability.

📝 Enhancement Note: The "On-site" requirement in Poland suggests a structured work environment where in-person collaboration is valued. This type of setup often allows for more immediate feedback and a stronger sense of team cohesion, which can be beneficial for complex design projects requiring frequent alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios. Candidates with strong portfolios aligned with the role's requirements will be shortlisted.

• Portfolio Presentation & Design Challenge: Candidates will likely be asked to present their portfolio, showcasing key case studies. A practical design challenge or exercise may be given, focusing on a specific problem related to e-commerce acquisition or user flow optimization, to assess design thinking, problem-solving skills, and design velocity.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially UX Researchers to assess collaboration skills, technical understanding, and alignment with team workflows.

• Final Round: Discussions with Design Leadership to evaluate strategic thinking, leadership potential, and cultural fit within the broader design team and Peloton.

Portfolio Review Tips:

• Curate for Relevance: Select 2-3 strong case studies that directly showcase experience in e-commerce, user acquisition, and complex web UX/UI.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, prototyping, testing, iteration), your design decisions, and the measurable outcomes.

• Highlight Collaboration: Emphasize how you worked with cross-functional teams and incorporated feedback.

• Showcase Design Craft: Ensure high-fidelity mockups are polished, pixel-perfect, and demonstrate a strong sense of aesthetics and interaction. Include examples of responsive designs.

• Be Prepared to Defend Decisions: Be ready to discuss your rationale behind design choices and how they align with user needs and business goals.

Challenge Preparation:

• Understand the Context: If a design challenge is given, thoroughly understand the problem statement and the target user.

• Focus on Process: Demonstrate your thought process, even if you can't complete a fully polished design within the given time. Outline your steps and reasoning.

• Prioritize Key Flows: Focus on the most critical user journeys or interactions.

• Leverage Known Tools: Be comfortable using Figma or similar tools quickly for any practical exercises.

📝 Enhancement Note: The emphasis on "design velocity" and "rapid iteration" suggests that the interview process will likely involve a practical design challenge or a very in-depth portfolio review focused on speed and efficiency in design execution. Candidates should be prepared to discuss how they balance speed with quality and user-centricity.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.

• Principle/After Effects: Tools for creating advanced animations and micro-interactions to prototype and communicate motion design.

• Prototyping Tools: Beyond Figma's native capabilities, experience with other advanced prototyping tools may be beneficial for complex interactions.

Analytics & Reporting:

• While not a direct responsibility, familiarity with how user behavior is tracked and analyzed using tools like Google Analytics, Amplitude, or Mixpanel is advantageous for understanding user data and informing design decisions. CRM & Automation:

• Experience with CRM systems (like Salesforce) is generally not a primary requirement for this design role, but understanding how customer data flows and influences the user journey can be helpful.

📝 Enhancement Note: Figma is explicitly mentioned as a required proficiency. The inclusion of Principle and After Effects suggests that motion design and detailed interaction prototyping are highly valued for this role, contributing to the "aesthetics and interaction" focus.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user, ensuring that all design decisions prioritize the customer experience.

• Collaboration: A strong emphasis on working together across disciplines, valuing diverse perspectives, and fostering an open feedback culture.

• Quality & Craftsmanship: A dedication to producing high-quality, polished, and aesthetically pleasing designs that reflect the Peloton brand.

• Innovation & Velocity: A drive to push creative boundaries while maintaining a fast-paced, iterative approach to design and development.

• Data-Informed Design: Utilizing user research and analytics to guide design choices and measure impact, rather than relying solely on intuition.

Collaboration Style:

• Cross-functional Integration: Designers work hand-in-hand with Product Managers and Engineers, participating in planning, development sprints, and feedback sessions.

• Iterative Feedback Loops: A culture of continuous feedback, both giving and receiving, to refine designs and ensure alignment.

• Knowledge Sharing: Encouraging the sharing of best practices, design patterns, and learnings across the design team to foster collective growth and maintain consistency.

📝 Enhancement Note: The emphasis on "low ego," "highly collaborative," and "always open to feedback and critique" paints a picture of a team that values psychological safety and collective improvement. The role requires someone who can contribute constructively and be receptive to input from various stakeholders.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Velocity and Quality: The need to design with high speed while maintaining exceptional quality and attention to detail in a fast-paced environment.

• Complex User Journeys: Designing intuitive and seamless experiences for intricate e-commerce funnels that involve multiple steps and decision points.

• Cross-Platform Consistency: Ensuring a cohesive brand and user experience across web, mobile, and potentially other Peloton platforms.

• Evolving Brand Identity: Adapting designs to evolving brand guidelines and business objectives while maintaining a strong aesthetic.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to refine skills in interaction design, animation, and motion graphics.

• E-commerce & Conversion Optimization: Deepening expertise in user acquisition strategies and conversion rate optimization through practical application.

• Design System Contribution: Potential to contribute to or lead the expansion of Peloton's design system, influencing product-wide design standards.

• Mentorship: Opportunities to mentor junior designers and develop leadership capabilities.

📝 Enhancement Note: The primary challenge will be to maintain high standards of design craft and user experience while operating at a high velocity, a common tension in growth-focused tech companies. The growth opportunities are geared towards both deepening specialized design skills and developing leadership qualities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance rapid design iteration with maintaining a high level of visual quality. How did you approach it?" (Focus on process, trade-offs, and outcomes)

• "Walk us through a complex e-commerce user journey you designed. What were the key challenges, and how did your design address them?" (Highlight user flows, decision points, and success metrics)

• "How do you ensure a cohesive brand experience across different digital platforms, especially when working on a specific feature like web acquisition?" (Focus on design systems, brand guidelines, and collaboration) Company & Culture Questions:

• "What excites you about Peloton's mission and its approach to connected fitness?" (Show genuine interest and alignment with the brand)

• "How do you approach receiving and giving constructive feedback on designs, especially in a fast-paced environment?" (Demonstrate openness, collaboration, and a low-ego attitude)

• "Describe your experience working within an agile development team. How do you integrate design into the sprint process?" (Highlight collaboration with PMs and Engineers, and adaptability) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your experience and then dive into 2-3 detailed case studies.

• Focus on the "Why": Clearly articulate the problem you were solving, your role, your design process, and the rationale behind your key decisions.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, final designs, user flows) to illustrate your points effectively. Demonstrate interactions if possible.

• Quantify Results: Whenever possible, present data or metrics that show the impact of your design solutions (e.g., conversion rate improvements, task completion success).

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and how you collaborated with others.

📝 Enhancement Note: Given the emphasis on "design velocity" and "aesthetics," interviewers will likely probe into how candidates manage speed without sacrificing quality, how they ensure brand consistency, and their ability to translate complex user needs into visually appealing and functional designs.

📌 Application Steps

To apply for this Sr. Product Designer position:

• Submit your application through the provided link on the Peloton careers page.

• Portfolio Customization: Ensure your portfolio prominently features case studies relevant to e-commerce, user acquisition funnels, and complex web UX/UI. Tailor your case study descriptions to highlight your design process, problem-solving skills, and measurable outcomes.

• Resume Optimization: Update your resume to reflect 6+ years of experience in consumer-focused technology companies, emphasizing your proficiency with Figma, prototyping tools, and your contributions to responsive web design and design systems. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on clear storytelling, articulating your design decisions, and demonstrating your understanding of user-centric design and agile methodologies. Prepare for potential design challenges by reviewing common e-commerce user flows.

• Company Research: Familiarize yourself with Peloton's products, brand, and mission. Understand their approach to connected fitness and how the web acquisition experience contributes to their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.