Sustainability UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: Sustainability UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Remote (Europe or Americas)

Job Type: FULL_TIME

Category: Operations (GTM Strategy & Product Operations Focus)

Date Posted: September 1, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Drive 0-to-1 initiatives in cutting-edge domains, with a primary focus on Sustainability, translating high-level strategic vision into actionable execution roadmaps.

• Architect scalable solutions and lead rapid implementation from prototype to production, ensuring robust product development and user experience.

• Take extreme end-to-end ownership of critical milestones, positioning new departments for rapid growth and potential spin-offs.

• Collaborate directly with department founders and a world-class team of engineers, researchers, and commercial leaders in a high-growth, execution-focused environment.

• Leverage UI/UX and Brand Design expertise to create compelling user experiences and a strong brand identity for innovative sustainability initiatives.

📝 Enhancement Note: While the title is "Sustainability UI/UX & Brand Designer," the core responsibilities and company description strongly indicate a need for operational execution, strategic roadmap development, and scalable solution architecture. This role requires a blend of design thinking and "operator" mindset, crucial for GTM strategy and product operations in a startup environment. The emphasis on "0-to-1 initiatives" and "building from the ground up" points to a significant operational component beyond pure design.

📈 Primary Responsibilities

• Lead the conceptualization and execution of new sustainability initiatives, from initial ideation through to product launch and iteration.

• Develop and refine user experience (UX) flows, wireframes, and interactive prototypes for digital products and platforms focused on sustainability.

• Design compelling brand identities, visual assets, and marketing collateral that align with strategic vision and resonate with target audiences.

• Translate complex strategic objectives into clear, actionable execution roadmaps, defining key milestones, deliverables, and timelines.

• Architect scalable and robust technical solutions, considering user needs, business goals, and future growth potential.

• Drive rapid implementation cycles, ensuring efficient prototype development and seamless transition to production-ready solutions.

• Conduct market research and user analysis to inform design decisions and validate product-market fit for sustainability offerings.

• Collaborate closely with engineering, research, and commercial teams to ensure alignment and successful project delivery.

• Define and track key performance indicators (KPIs) related to user engagement, brand perception, and initiative success.

• Champion a data-driven approach to design and execution, using insights to optimize workflows and product performance.

📝 Enhancement Note: The description emphasizes "leading and executing core 0-to-1 initiatives" and "translating high-level strategic vision into concrete execution roadmaps." This suggests that while design skills are paramount, the role also demands strong project management, strategic planning, and execution capabilities, aligning with GTM and Product Operations responsibilities in a startup context.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, Business, or a related field, or equivalent practical experience. Experience:

• 5-10 years of progressive experience in UI/UX Design and Brand Design, with a significant portion focused on product development and strategic execution.

• Proven track record of leading and executing 0-to-1 initiatives, demonstrating a "builder" mindset and end-to-end ownership.

• Experience working in fast-paced, high-growth environments, preferably within tech startups or innovation labs.

• Demonstrated ability to translate strategic vision into tangible execution roadmaps and drive rapid implementation. Required Skills:

• UI/UX Design Expertise: Mastery of user-centered design principles, wireframing, prototyping tools (e.g., Figma, Sketch, Adobe XD), and usability testing.

• Brand Design Proficiency: Strong skills in visual identity development, graphic design, typography, and creating cohesive brand experiences across digital and physical touchpoints.

• Strategic Vision & Execution: Ability to understand high-level business goals and translate them into concrete, executable plans with clear milestones.

• Product Development Lifecycle: Experience managing projects from concept through to launch, including iterative development and optimization.

• Communication & Collaboration: Excellent verbal and written communication skills in English, with the ability to articulate complex ideas clearly and influence stakeholders.

Preferred Skills:

• Sustainability Domain Knowledge: Familiarity with sustainability principles, challenges, and opportunities within technology or business contexts.

• Scalable Architecture Design: Understanding of principles for designing systems that can grow and adapt to increasing demand.

• Agile Methodologies: Experience working within agile or lean development frameworks.

• Data Analysis & Interpretation: Ability to use data to inform design decisions and measure initiative success.

• Entrepreneurial Mindset: A proactive, self-starter attitude with a strong drive for results and innovation.

📝 Enhancement Note: The "high-agency builder mindset" and "extreme end-to-end ownership" requirements, coupled with the focus on "0-to-1 initiatives," suggest a need for operational rigor beyond traditional design roles. The candidate must be comfortable with ambiguity, strategic planning, and driving execution in a startup environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies demonstrating end-to-end ownership of product initiatives, from problem definition to solution implementation and impact.

• 0-to-1 Initiative Examples: Highlight specific instances where you initiated and drove new projects or products from concept to launch, detailing your role, strategy, and outcomes.

• UI/UX Design Process: Provide examples of your UX design process, including user research, wireframing, prototyping, and usability testing, with a focus on problem-solving.

• Brand Development Examples: Present examples of brand identity development, including logos, style guides, and marketing collateral, showing strategic alignment and creative execution.

• Scalability Considerations: Briefly explain how scalability was considered in your design or execution of past projects.

Process Documentation:

• Workflow Design: Demonstrate your ability to map out and optimize complex workflows for product development and launch processes.

• Implementation Roadmaps: Provide examples of how you have translated strategic vision into actionable roadmaps with defined milestones and deliverables.

• Performance Measurement: Illustrate how you have defined and tracked metrics to measure the success of your initiatives and guide iteration.

📝 Enhancement Note: Given the emphasis on "building from 0-to-1" and "translating strategy into execution," a portfolio that clearly articulates process, strategy, and measurable outcomes for new initiatives will be critical. The candidate should be prepared to discuss their approach to operationalizing design and brand strategies.

💵 Compensation & Benefits

Salary Range:

• Based on the role's mid-senior level experience (5-10 years), the emphasis on high-impact 0-to-1 initiatives, and the remote, European/Americas-based requirement, a competitive salary range would be estimated between €70,000 - €100,000 per annum. This estimation considers the founders' backgrounds (serial entrepreneurs with successful exits) and the company's focus on attracting top talent for high-growth ventures. Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and impact.

• Equity Upside: Significant stock options or equity grants, reflecting the entrepreneurial nature of the role and potential for company growth and spin-offs.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas, promoting work-life balance and autonomy.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build without corporate bureaucracy.

• High-Growth Environment: Opportunity to work on cutting-edge initiatives with a focus on rapid market validation and traction.

• Elite Team Collaboration: Direct collaboration with experienced serial entrepreneurs and a world-class team.

• Professional Development: Potential for learning and growth within a dynamic, innovation-focused department.

Working Hours:

• Approximately 40 hours per week, with flexibility to accommodate remote work across different time zones within Europe and the Americas. The focus is on output and achieving milestones rather than strict adherence to office hours.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for mid-senior level UI/UX and Brand Designers in tech, adjusted for the entrepreneurial startup context and the significant ownership/equity component. The provided range aims to be competitive for attracting talent to a high-impact role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Sustainability, Venture Building. EWOR GmbH operates at the intersection of technology innovation and sustainability, aiming to build category-defining ventures.

Company Size: EWOR GmbH is likely a venture studio or incubator, with a lean, high-performing core team focused on launching and scaling new initiatives. The specific size of the "new department" is not specified but will be small and agile.

Founded: The company is backed and led by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder), indicating a strong foundation in building and scaling successful tech companies. The specific founding date of EWOR GmbH is not provided but its focus is on launching new initiatives.

Team Structure:

• The candidate will report directly to the department founder, who is a key figure within EWOR GmbH.

• Collaboration will be with an "elite team" comprising world-class engineers, researchers, and commercial leaders.

• The structure is designed for rapid decision-making and execution, minimizing hierarchical layers and red tape. Methodology:

• 0-to-1 Initiative Focus: A core methodology is building new ventures and initiatives from the ground up, emphasizing rapid iteration and market validation.

• Execution-Driven: Strong emphasis on "fast execution" and "good ideas" over extensive presentations or approval processes.

• Ownership & Autonomy: Empowering individuals with "maximum ownership" and "complete autonomy" to architect systems and drive strategy.

• Data-Informed Decisions: While not explicitly stated for this role, the context of building scalable ventures implies a reliance on data for validation and optimization.

Company Website: https://eworgmbh.teamtailor.com

📝 Enhancement Note: The company culture is clearly entrepreneurial, fast-paced, and focused on execution. The role is designed for individuals who thrive in ambiguity, take initiative, and are motivated by building something significant from scratch. The "no PowerPoint presentations, no 7 layers of approval" highlights a culture of direct action and results.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a mid-to-senior level designer to transition into a more strategic, operational, and entrepreneurial capacity. It's not just a design role; it's a foundational building role within a new venture. The "operator" and "builder" aspects are key.

Reporting Structure: Direct reporting to the department founder, providing high visibility and direct access to leadership. This structure fosters rapid feedback loops and learning opportunities.

Operations Impact: The candidate will have a direct and substantial impact on the success of new sustainability initiatives. Their work will be instrumental in shaping product strategy, user adoption, brand perception, and ultimately, the viability and growth potential of these ventures, potentially leading to spin-offs.

Growth Opportunities:

• Leadership in New Ventures: Opportunity to grow into leadership roles within new, potentially spun-off companies, taking on more strategic and managerial responsibilities.

• Skill Expansion: Broaden expertise beyond design into product strategy, project management, business development, and operational execution in a sustainability context.

• Entrepreneurial Experience: Gain invaluable experience in building and scaling ventures from the ground up, directly mentored by successful serial entrepreneurs.

• Specialization in Sustainability Tech: Deepen expertise in a rapidly growing and impactful field, positioning oneself as a leader in sustainability innovation.

• High-Impact Project Ownership: Build a strong portfolio of impactful projects that can open doors to future executive or founder-level opportunities.

📝 Enhancement Note: This role offers a unique career trajectory, moving beyond a typical design specialization into a broader operational and entrepreneurial path. The growth potential is significant for individuals who can demonstrate strong execution and strategic thinking alongside their design skills.

🌐 Work Environment

Office Type: 100% Remote. This implies a fully distributed workforce, requiring strong self-discipline and asynchronous communication skills.

Office Location(s): While the role is remote, the requirement is to be based in Europe or the Americas. This suggests that the company may have some operational presence or focus in these regions, but the day-to-day work is not tied to a physical office.

Workspace Context:

• Autonomy and Flexibility: The remote nature provides significant flexibility in managing one's workspace and schedule, provided deliverables are met.

• Digital Collaboration Tools: Expect reliance on a robust suite of digital collaboration and communication tools (e.g., Slack, Zoom, project management software) to facilitate teamwork across distances.

• Innovation Hub: The work environment is characterized by a high-energy, innovation-focused atmosphere, driven by the entrepreneurial spirit of the founders and the nature of building new initiatives.

Work Schedule:

• While the standard working hours are around 40 per week, the emphasis on "maximum ownership" and "fast execution" suggests that flexibility is key. Work may need to be adapted to project demands and cross-time zone collaboration, prioritizing results over rigid schedules.

📝 Enhancement Note: The remote environment demands a high degree of self-management and proactive communication. Candidates should be comfortable working independently and asynchronously, while also being adept at collaborating digitally with a global team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio, focusing on demonstrated experience in 0-to-1 initiatives, UI/UX, brand design, and strategic execution.

• Founder/Leadership Interviews: Multiple rounds of interviews with department founders and senior team members to assess strategic thinking, problem-solving abilities, builder mindset, and cultural fit. Expect in-depth discussions about your approach to strategy, execution, and ownership.

• Portfolio Presentation: A dedicated session where you will present your portfolio, focusing on case studies that highlight your ability to drive initiatives from conception to launch and demonstrate measurable impact.

• Practical Exercise/Case Study: Potentially a take-home assignment or live exercise designed to evaluate your approach to a specific challenge related to sustainability, product strategy, or execution roadmap development.

Portfolio Review Tips:

• Show, Don't Just Tell: For each case study, clearly articulate the problem, your strategic approach, the execution process, the tools used, and the measurable outcomes.

• Highlight 0-to-1 Experience: Emphasize projects where you were instrumental in building something new, detailing your specific contributions and the challenges overcome.

• Demonstrate Ownership: Clearly convey your level of responsibility and the end-to-end nature of your involvement in the projects presented.

• Connect Design to Business Impact: Explain how your design and brand decisions contributed to strategic goals, user adoption, or business traction.

• Sustainability Relevance: If possible, include projects with a sustainability focus or explain how your design thinking can be applied to sustainability challenges.

Challenge Preparation:

• Sustainability Trends: Research current trends, challenges, and opportunities in sustainability, particularly within technology and business.

• Startup Execution: Familiarize yourself with the principles of building and scaling startups, focusing on rapid iteration, product-market fit, and lean methodologies.

• Strategic Roadmapping: Practice outlining strategic visions and translating them into actionable roadmaps with clear milestones and dependencies.

• Problem-Solving Frameworks: Be prepared to discuss how you approach complex problems, break them down, and develop innovative solutions.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to act as an "operator" and "builder" beyond just design. The portfolio review will be crucial for demonstrating this capability. Prepare to articulate your strategic thinking and execution process with concrete examples.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools). Proficiency in creating interactive prototypes and high-fidelity mockups.

• Brand Design & Graphics: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Affinity Designer/Photo (or similar). Expertise in creating visual assets, style guides, and brand collateral.

• Project Management & Collaboration: Tools like Asana, Trello, Jira, Monday.com, or similar for managing tasks, roadmaps, and team workflows.

• Communication: Slack, Microsoft Teams, Zoom, Google Meet for real-time and asynchronous team communication.

Analytics & Reporting:

• User Analytics: Google Analytics, Mixpanel, Amplitude (or similar) for understanding user behavior and product performance.

• Data Visualization: Tools like Tableau, Power BI, or even advanced Excel/Google Sheets for presenting data and insights.

CRM & Automation:

• While not explicitly mentioned for this design role, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools can be beneficial for understanding broader GTM operations and user acquisition strategies, especially in a startup context.

📝 Enhancement Note: While the role is design-focused, the operational context means familiarity with project management and analytics tools is highly advantageous. The ability to use these tools to inform design and demonstrate impact will be a key differentiator.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking extreme end-to-end ownership of initiatives and being accountable for outcomes.

• Execution & Speed: Prioritizing fast execution and tangible results over lengthy processes and approvals.

• Innovation & Building: A passion for creating new things and building category-defining ventures from the ground up.

• Data-Driven Impact: Using insights and metrics to guide decisions and measure the success of initiatives.

• Collaboration & Transparency: Working effectively with a diverse, elite team and maintaining open communication.

Collaboration Style:

• Direct & Action-Oriented: Collaboration is expected to be efficient, focused on problem-solving and achieving objectives quickly.

• Cross-Functional Integration: Close collaboration with engineers, researchers, and commercial leaders to ensure holistic product development and market strategy.

• Feedback Culture: An environment where constructive feedback is given and received to drive continuous improvement.

• Agile & Iterative: A willingness to adapt plans and approaches based on new information and feedback, characteristic of startup environments.

📝 Enhancement Note: The company values align with a high-performance, entrepreneurial culture. Candidates should demonstrate an alignment with these values, showcasing their ability to take initiative, drive results, and collaborate effectively in a fast-paced setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Navigating the inherent ambiguity and challenges of launching new initiatives with no existing framework or established processes.

• Rapid Iteration & Validation: The pressure to quickly iterate on designs and products to achieve market validation and traction.

• Cross-Functional Alignment: Ensuring seamless collaboration and communication between design, engineering, research, and commercial teams, especially in a remote setting.

• Sustainability Integration: Effectively incorporating sustainability principles into product design and business models, balancing user experience with environmental impact.

• Balancing Design Excellence with Speed: Maintaining high design quality while meeting aggressive timelines for rapid execution.

Learning & Development Opportunities:

• Entrepreneurial Mentorship: Direct learning from founders with proven track records in building and exiting successful tech companies.

• Broad Skill Development: Opportunity to expand beyond design into strategic planning, product management, and operational execution.

• Sustainability Innovation: Deep dive into the complexities and opportunities within the sustainability tech sector.

• Building Scalable Systems: Gaining practical experience in architecting solutions designed for significant growth.

• Networking: Building connections within a network of experienced entrepreneurs, investors, and industry leaders.

📝 Enhancement Note: The challenges presented are typical of early-stage ventures and offer significant opportunities for professional growth. Candidates who embrace these challenges will find immense learning and development potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a 0-to-1 initiative. What was your process, what were the biggest challenges, and what was the outcome?" (Focus on your ownership, strategic thinking, and execution).

• "How would you translate a high-level strategic vision for a new sustainability product into a concrete, actionable execution roadmap?" (Prepare to outline a phased approach, key milestones, and dependencies).

• "Imagine we're developing a new platform to help businesses reduce their carbon footprint. How would you approach designing the core user experience and brand identity for this platform?" (Be ready to discuss user research, key features, and brand messaging). Company & Culture Questions:

• "What attracts you to EWOR GmbH and our focus on building new initiatives, particularly in sustainability?" (Show you understand their "no red tape," "fast execution" culture).

• "How do you handle ambiguity and take end-to-end ownership in a fast-paced, startup environment?" (Provide examples of your proactive approach).

• "How do you ensure effective collaboration with engineering and commercial teams when working remotely?" (Discuss your communication strategies and preferred tools). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline: Problem -> Your Role & Strategy -> Execution Process -> Challenges & Solutions -> Results & Impact.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your projects (e.g., user engagement increases, conversion rates, brand recall).

• Showcase Your Process: Walk through your design thinking, from research and ideation to prototyping and iteration.

• Highlight Ownership: Emphasize your specific contributions and the level of autonomy you had.

• Tailor to the Role: Connect your past experiences to the requirements of this specific role, particularly the "builder" and "operator" aspects.

📝 Enhancement Note: Be prepared to discuss not just your design skills but also your strategic thinking, project management capabilities, and entrepreneurial drive. The interviewers will be assessing your potential to build and execute in a high-stakes environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH teamtailor page.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 case studies demonstrating your experience with 0-to-1 initiatives, strategic execution, and end-to-end ownership. Tailor your presentation to highlight how your UI/UX and Brand Design skills translate into tangible business outcomes and operational success.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key skills in UI/UX, Brand Design, strategy, and execution. Quantify achievements and highlight any experience in fast-paced, entrepreneurial, or sustainability-focused environments. Use keywords like "0-to-1 initiatives," "execution roadmap," "scalable solutions," and "end-to-end ownership."

• Interview Preparation: Practice articulating your thought process for strategic challenges, product development roadmaps, and brand building. Prepare to discuss your approach to remote collaboration and driving impact in a startup setting. Rehearse your portfolio presentation to be concise, impactful, and focused on results.

• Company Research: Deeply understand EWOR GmbH's mission, its founders' backgrounds (Adjust, SumUp), and the emphasis on building new ventures. Research current trends in sustainability technology and business to inform your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.