Lead Graphic Designer - Beauty & Hair Care Brands

📍 Job Overview

Job Title: Lead Graphic Designer - Beauty & Hair Care Brands

Company: SnappyCX (Client: Growing Natural Hair Care Consumer Goods Brand)

Location: Nigeria

Job Type: Full-Time

Category: Creative & Design Operations

Date Posted: 2026-08-27

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• This is a hybrid role combining hands-on graphic design production with creative direction and vendor coordination for a beauty/hair care brand.

• The Lead Graphic Designer will be responsible for the end-to-end creation of visual assets across digital and print mediums, ensuring brand consistency and high-quality output.

• This position requires a proactive individual who can balance direct design work with strategic creative guidance and project management of external resources.

• The role demands versatility in creating both polished corporate designs for B2B/retail and bold, unconventional creative for consumer campaigns and social media.

📝 Enhancement Note: While the job title is "Lead Graphic Designer," the description emphasizes a "hands-on design role" and explicitly states, "This is not a delegation-only leadership role." This indicates a strong focus on individual contribution and execution, with leadership aspects focused on guiding freelancers and vendors rather than managing a large internal team. The target audience for this role is an experienced designer who can also provide creative direction.

📈 Primary Responsibilities

• Design and produce production-ready creative assets for email campaigns, landing pages, website graphics, digital and social media ads.

• Develop comprehensive designs for product packaging, ensuring print-readiness and adherence to vendor specifications (bleed, resolution, color profiles).

• Create trade show materials, including banners, flyers, brochures, booth graphics, and signage, maintaining brand integrity across all collateral.

• Collaborate closely with website developers, providing detailed design specifications, assets, fonts, and dimensions for seamless implementation.

• Conduct thorough reviews of implemented web and landing page designs against original mockups before launch to ensure fidelity.

• Proactively conceptualize and propose fresh creative directions and visual strategies to elevate the brand's aesthetic.

• Produce a range of design styles, from clean, polished corporate designs for retail/B2B audiences to bold, unconventional creative for consumer-facing campaigns.

• Maintain rigorous brand consistency across all visual communications, ensuring a unified brand experience.

• Manage multiple design projects simultaneously, prioritizing tasks and proactively communicating any potential timeline impacts or delays.

• Organize and maintain a comprehensive library of design files, final artwork, and brand assets for easy access and future reference.

• Coordinate and review overflow design work from external freelancers and vendors, ensuring quality and brand alignment.

📝 Enhancement Note: The responsibilities highlight a blend of tactical design execution and strategic creative oversight. The emphasis on "production-ready creative," "print-ready artwork," and "handing off designs to developers" indicates a need for strong technical design skills and an understanding of production workflows. The requirement to "develop fresh creative concepts" and "proactively recommend new visual directions" points to a need for strategic thinking and brand guardianship.

🎓 Skills & Qualifications

Education: Not explicitly stated, but advanced proficiency in design software implies a background in Graphic Design, Fine Arts, or a related field.

Experience: 5-10 years of extensive, hands-on graphic design experience, with a significant portion focused on consumer goods brands.

Required Skills:

• Expert-level proficiency in Adobe Illustrator and Adobe Photoshop for complex graphic creation and manipulation.

• Extensive, hands-on experience with the full Adobe Creative Suite.

• Working knowledge of Adobe InDesign for layout and print production, and Adobe Acrobat for file management and review.

• Proven experience designing for a consumer goods company, encompassing packaging, retail materials, and consumer-facing campaigns.

• Demonstrated ability to design complete email campaigns optimized for both desktop and mobile viewing.

• Experience designing landing pages and websites, with a strong understanding of handoff processes for developers.

• Proven track record of leading design projects while personally executing the majority of the creative production.

• Excellent written and verbal English communication skills for clear collaboration with diverse stakeholders.

• Ability to provide a portfolio showcasing a range of design styles and relevant client work.

• Possession of a reliable computer capable of running the Adobe Creative Suite.

• Access to a stable, high-speed internet connection.

• Availability to work during U.S. Eastern Business Hours (e.g., 9 AM - 5 PM EST). Preferred Skills:

• Experience specifically with beauty, hair care, or personal care brands, understanding their unique aesthetic and market nuances.

• Experience designing for trade shows or live events, including banners, signage, and promotional collateral.

• Familiarity with e-commerce platforms and marketing tools such as Shopify, Klaviyo.

• Exposure to collaborative design tools like Figma or user-friendly design platforms like Canva.

• Basic knowledge or experience with motion graphics/video editing software like After Effects or Premiere Pro.

📝 Enhancement Note: The requirements are heavily focused on practical design execution and tool proficiency. The emphasis on "extensive, hands-on experience" and "expert-level proficiency" suggests that candidates should be able to demonstrate mastery of the core Adobe tools. The preference for specific industry experience and complementary tools indicates areas where candidates can differentiate themselves. The explicit mention of a reliable computer and high-speed internet underscores the remote nature of the role and the need for dependable infrastructure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for consideration, showcasing versatility and depth of experience.

• Must include at least one example of a clean, corporate design suitable for B2B or retail audiences.

• Must feature at least one example of a bold, unconventional design suitable for consumer campaigns or social media.

• Must contain at least one complete email campaign design, demonstrating understanding of both desktop and mobile layouts.

• Must include at least one landing page or website design, highlighting collaboration with developers and user experience considerations.

• Must present examples of consumer goods packaging work, demonstrating an understanding of print production and branding for physical products. Process Documentation:

• Candidates should be prepared to discuss their process for managing design projects from concept to final delivery, including workflow, client communication, and quality assurance.

• The ability to articulate the process of preparing print-ready artwork according to vendor specifications (bleed, resolution, color profiles) will be assessed.

• An understanding of the process for handing off web and landing page designs to developers, including providing comprehensive specifications and assets, is crucial.

• Candidates should be able to explain their approach to maintaining brand consistency across diverse creative outputs and platforms.

📝 Enhancement Note: The portfolio requirements are highly specific and designed to assess a candidate's ability to meet the diverse needs of the client. The emphasis on demonstrating different design styles (corporate vs. unconventional) and specific asset types (email, web, packaging) is key. The expectation for process discussion indicates that the hiring team values methodological rigor and a structured approach to design execution.

💵 Compensation & Benefits

Salary Range: While not specified, for a Lead Graphic Designer role with 5-10 years of experience, requiring expert Adobe Suite skills and remote work from Nigeria, a competitive annual salary range would likely fall between $35,000 - $60,000 USD. This estimate is based on industry benchmarks for experienced design professionals in emerging markets with remote capabilities, adjusted for the U.S. Eastern Business Hours requirement which often commands a premium.

Benefits:

• Full-Time Employment: Offers the stability and structure of a permanent position.

• Fully Remote Work Arrangement: Provides flexibility and eliminates commuting, allowing for a better work-life balance.

• Independent Contractor Status: May offer tax advantages and greater autonomy, depending on local regulations.

• Flexible Schedule within U.S. Eastern Business Hours: Allows for work within a defined operational window, with potential for some flexibility around specific tasks.

• Opportunity to work with growing brands: Gain exposure to the dynamic consumer goods sector, specifically in beauty and hair care.

• Potential for consistent project flow: As an independent contractor, successful performance can lead to ongoing work.

Working Hours: 40 hours per week, with a requirement to be available for scheduled video check-ins and work during U.S. Eastern Business Hours. Time-tracking software will be utilized.

📝 Enhancement Note: Given the "Independent Contractor" work arrangement and the location in Nigeria, salary and benefits will differ from a traditional full-time employee role in a developed market. The salary estimate is based on research of similar remote design roles for international contractors, considering the required skill set and experience level. The mention of U.S. Eastern Business Hours is critical for candidates to understand the required overlap in working times. The use of time-tracking software is standard for remote contract roles to ensure accountability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods (specifically Beauty & Hair Care). This industry is characterized by fast-paced trends, strong visual branding, and a focus on consumer engagement.

Company Size: The client is described as a "growing natural hair care consumer goods brand." This suggests a small to medium-sized business (SMB) environment, likely with a lean team where individuals wear multiple hats.

Founded: Not specified, but the mention of "growing" implies it is an established entity that has achieved initial traction and is now scaling.

Team Structure:

• The Lead Graphic Designer will work directly with the Company Owner, indicating a flat hierarchy and direct access to decision-makers.

• Collaboration will occur with a website developer, printers, freelancers, and other external partners. This suggests a highly collaborative, project-based approach with external vendors.

• The role involves providing creative direction and coordinating freelancers and vendors, implying a team structure that relies on external talent for specialized tasks. Methodology:

• Brand-Centric Design: A core methodology will be maintaining strong brand consistency across all visual materials, catering to both corporate and consumer audiences.

• Agile Production: The need to manage multiple projects and deadlines, along with working with external partners, suggests an agile approach to design production.

• Developer Collaboration: A structured process for handing off design specifications to developers is essential.

• Quality Assurance: Reviewing implemented designs and ensuring print-readiness are key quality control steps.

Company Website: https://snappycx.com (Note: This is the SnappyCX company website, not necessarily the client's brand website, but it provides context on the hiring organization.)

📝 Enhancement Note: The context points to a dynamic, potentially fast-paced startup or growth-stage environment. The direct reporting line to the owner suggests an opportunity for significant impact and visibility. The reliance on external collaborators means strong communication and project management skills are paramount. The company culture likely values creativity, efficiency, and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead" Graphic Designer, indicating a mid-to-senior level position. It requires not only strong individual design skills but also the ability to guide creative output and manage external resources. This is beyond a junior or mid-level designer role and leans towards a senior contributor or a stepping stone to a Creative Director role, albeit with a heavy production component.

Reporting Structure: The Lead Graphic Designer will report directly to the Company Owner, signifying a close working relationship and direct access to leadership. This structure allows for high visibility of work and direct feedback.

Operations Impact: The designer's work will have a direct and significant impact on the brand's visual identity, consumer perception, and ultimately, sales. Through effective design for campaigns, packaging, and web presence, they will influence customer acquisition, engagement, and retention. Their role in ensuring brand consistency is critical for market positioning.

Growth Opportunities:

• Deep Industry Specialization: Develop deep expertise in the beauty and hair care consumer goods sector, becoming a go-to designer for this niche.

• Creative Leadership Development: Hone skills in providing creative direction, managing freelancers, and influencing brand strategy.

• Broader Design Skill Expansion: Opportunity to gain experience with motion graphics, advanced web design principles, or e-commerce specific design challenges.

• Strategic Brand Contribution: Influence the overall visual direction and marketing strategy of a growing brand, potentially leading to more senior creative roles within the company or similar organizations.

• Portfolio Enhancement: Build a robust portfolio with diverse, high-impact projects for a growing consumer brand.

📝 Enhancement Note: While "operations" is typically associated with process and efficiency roles, in this context, it refers to the operational aspects of creative production and brand management. The growth opportunities are framed around deepening design expertise, developing leadership capabilities in a creative context, and contributing strategically to brand growth. The direct reporting line offers a unique opportunity for mentorship from the company owner.

🌐 Work Environment

Office Type: Fully Remote. This means the designer will work from their own home office or a co-working space, with no requirement to be in a physical company office.

Office Location(s): Nigeria (remote). The work is performed remotely from within Nigeria. The client operates on U.S. Eastern Business Hours, meaning the designer will need to align their working schedule accordingly.

Workspace Context:

• Independent Work Environment: Requires self-discipline, time management, and the ability to stay motivated without direct in-person supervision.

• Technology Reliance: Success hinges on having a reliable computer and high-speed internet, as all collaboration and work will be done digitally.

• Virtual Collaboration: Interaction with the Company Owner, developers, printers, and freelancers will occur primarily through video calls, email, and project management tools.

• Time Zone Alignment: While remote, the requirement to work during U.S. Eastern Business Hours means scheduled meetings and real-time collaboration will occur during specific times, potentially outside of local Nigerian peak working hours depending on exact scheduling.

Work Schedule: Full-time, 40 hours per week. The core requirement is availability during U.S. Eastern Business Hours, with specific check-ins scheduled. Time-tracking software will be used.

📝 Enhancement Note: The remote nature of the role is paramount. Candidates must be comfortable with independent work, self-management, and relying heavily on digital communication tools. The U.S. Eastern Business Hours requirement is a critical constraint that impacts the daily schedule and requires careful consideration by potential applicants in Nigeria.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and mandatory portfolio submissions. Portfolios will be evaluated for range of styles and required elements (corporate, unconventional, email, web, packaging).

• Portfolio Deep Dive/Creative Challenge: Potentially a more in-depth review of portfolio pieces or a small, focused design challenge related to the brand's needs. This stage assesses creative thinking, technical skills, and brand alignment.

• Interview with Company Owner: Discussion about design philosophy, experience, problem-solving approach, and cultural fit. This is where the "hands-on" vs. "delegation" aspect will be clarified.

• Technical/Logistics Discussion: Confirmation of technical capabilities (computer, internet), availability for U.S. Eastern Business Hours, and understanding of remote work expectations (time tracking).

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio directly addresses all stated requirements: corporate design, unconventional design, email campaigns, landing pages/web designs, and consumer goods packaging.

• Tell a Story: For each piece, briefly explain the brief, your role, the creative process, and the outcome or impact. Quantify results where possible (e.g., increased engagement, successful launch).

• Highlight Versatility: Showcase your ability to adapt to different brand aesthetics and communication goals. If you have beauty/hair care experience, make it prominent.

• Demonstrate Production Readiness: For print pieces, mention your understanding of specs; for web designs, explain your handoff process.

• Organize for Clarity: Use a clean, well-organized portfolio platform (e.g., Behance, personal website) with clear navigation.

Challenge Preparation:

• Understand the Brand: Research the client's current brand presence, target audience, and competitor landscape.

• Anticipate Design Needs: Think about common design challenges for beauty/hair care brands (e.g., product photography integration, social media trends, retail displays).

• Prepare Case Studies: Have 1-2 detailed case studies ready from your portfolio that exemplify your problem-solving skills, creative process, and ability to deliver high-quality, on-brand work, especially for consumer goods.

• Formulate Questions: Prepare thoughtful questions about the brand, the company's vision, design challenges, and expectations for the role.

📝 Enhancement Note: The application process heavily emphasizes the portfolio. Candidates must meticulously ensure their portfolio meets all specified criteria. The interview is likely to be a direct conversation with the business owner, requiring candidates to articulate their value proposition clearly and demonstrate their suitability for a hands-on, yet leading, role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, packaging artwork, and detailed illustrations. Expert-level proficiency is required.

• Adobe Photoshop: Critical for image manipulation, digital asset creation (ads, social media graphics), and preparing files for web and print. Expert-level proficiency is required.

• Adobe InDesign: Necessary for layout design of brochures, flyers, trade show materials, and potentially multi-page documents.

• Adobe Acrobat: For creating, editing, and managing PDF files, essential for print-ready artwork and asset delivery.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, understanding how their designs perform is beneficial. Familiarity with analytics from platforms like Klaviyo (for email) or website analytics (e.g., Google Analytics) would be advantageous. CRM & Automation:

• Klaviyo: Preferred for email campaign design and automation, suggesting experience with email marketing platforms is a plus.

• Shopify: Preferred for e-commerce integration and design, indicating familiarity with this platform is beneficial.

Other Potential Tools (Nice to Have):

• Figma: A collaborative interface design tool, often used for web and app design, and prototyping.

• Canva: A user-friendly graphic design platform, useful for quick social media graphics or internal communications.

• After Effects: For creating motion graphics, animated ads, or social media video content.

• Premiere Pro: For video editing, which could be relevant for social media content or promotional videos.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite, with a specific emphasis on Illustrator and Photoshop. The "nice to have" tools indicate areas of growth and preference for the client, suggesting that candidates with exposure to these platforms will have an advantage. Understanding how design integrates with e-commerce and marketing automation platforms like Shopify and Klaviyo is also valuable.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing visually stunning, impactful, and high-quality design work.

• Brand Stewardship: A deep respect for brand guidelines and a dedication to maintaining visual consistency across all touchpoints.

• Detail Orientation: Meticulous attention to detail in design execution, file preparation, and project management.

• Proactive Innovation: A drive to explore new design trends, propose fresh ideas, and push creative boundaries for the brand.

• Collaboration & Communication: Openness to feedback, clear articulation of ideas, and effective teamwork with internal and external partners.

• Efficiency & Reliability: Commitment to meeting deadlines, managing time effectively, and delivering reliable, production-ready assets.

Collaboration Style:

• Hands-On Partnership: The role requires a blend of independent work and close collaboration, working directly with the Company Owner and external specialists.

• Feedback-Driven Improvement: A culture that embraces constructive criticism and uses feedback to refine designs and processes.

• Cross-Functional Integration: Working seamlessly with developers, printers, and marketing functions to ensure cohesive project outcomes.

• Remote Teamwork: Utilizing digital tools and clear communication protocols to foster effective collaboration across distances.

📝 Enhancement Note: The values emphasize a strong work ethic, a passion for design, and a collaborative spirit, all within a remote context. The "hands-on partnership" and "feedback-driven improvement" are key indicators of how the team operates. This role requires a designer who is not only technically proficient but also a strong communicator and team player.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Production with Direction: Effectively managing personal design output while also providing clear creative direction to freelancers and vendors requires strong organizational and communication skills.

• Remote Work Discipline: Maintaining focus, productivity, and clear communication in a fully remote setting, especially with a time zone difference.

• Diverse Creative Demands: Shifting between polished corporate aesthetics and bold, unconventional consumer-facing creative requires significant adaptability and range.

• Managing External Relationships: Effectively coordinating with and reviewing work from printers and freelancers to ensure quality and brand alignment.

• Time Zone Alignment: Working within U.S. Eastern Business Hours from Nigeria may require adjustments to personal schedules and managing energy levels.

Learning & Development Opportunities:

• Deep Dive into Beauty/Hair Care Niche: Gain specialized knowledge and aesthetic understanding within a high-growth consumer market.

• Creative Direction Skills: Develop and refine the ability to guide creative projects and provide constructive feedback to other creatives.

• E-commerce & Digital Marketing Design: Enhance expertise in designing for online platforms, email marketing, and digital advertising campaigns.

• Print Production Mastery: Deepen understanding of print processes, vendor specifications, and delivering flawless print-ready artwork.

• Cross-Functional Project Management: Gain experience managing projects involving multiple external stakeholders (developers, printers) from concept to completion.

📝 Enhancement Note: The challenges are inherent to the hybrid nature of the role (hands-on + lead) and the remote, international setup. The growth opportunities are focused on deepening specialized design skills, enhancing leadership capabilities within a creative context, and gaining valuable experience in a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for balancing hands-on design production with providing creative direction to external resources." (Focus on organizational skills, delegation clarity, and quality control.)

• "How do you ensure brand consistency across vastly different design outputs, such as corporate brochures and bold social media ads?" (Highlight your understanding of brand guidelines and adaptability.)

• "Walk me through a project where you had to collaborate closely with a website developer. What were the key steps in your handoff process, and how did you ensure the final implementation matched your design?" (Demonstrate technical understanding and communication skills.)

• "Tell me about a time you had to deliver a design under a tight deadline. How did you prioritize, manage your time, and ensure quality?" (Assess project management and problem-solving abilities.) Company & Culture Questions:

• "What excites you about the beauty and hair care industry, and what unique design considerations does it present?" (Show your industry interest and understanding.)

• "How do you approach receiving and giving creative feedback, especially in a remote collaborative environment?" (Assess your communication style and openness to critique.)

• "Given the requirement to work during U.S. Eastern Business Hours, how will you manage your schedule and ensure effective collaboration with the team?" (Demonstrate your planning and commitment.)

• "What are your thoughts on using time-tracking software for remote work?" (Show your professionalism and understanding of client expectations.) Portfolio Presentation Strategy:

• Select Diverse Examples: Choose portfolio pieces that directly showcase your ability to meet all the requirements: corporate, unconventional, email, web, and packaging.

• Structure Your Narrative: For each project, clearly articulate the problem, your solution, your process, and the results. Use visuals effectively.

• Highlight Technical Proficiency: Point out specific design challenges you overcame and how you utilized Adobe Suite tools to achieve the final outcome.

• Emphasize Brand Alignment: Explain how your designs align with the brand's identity and target audience.

• Be Ready for Q&A: Anticipate questions about your design choices, your process, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating both technical design mastery and strong soft skills, particularly communication, project management, and adaptability. The portfolio is the primary tool for showcasing skills, so practice presenting it clearly and concisely, linking each piece to the job requirements.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Breezy HR.

• Tailor Your Resume: Highlight experience in consumer goods, beauty/hair care brands, and proficiency with Adobe Creative Suite. Use keywords like "Graphic Design," "Brand Consistency," "Packaging Design," "Email Campaigns," and "Adobe Illustrator."

• Curate Your Portfolio: Ensure your portfolio prominently features examples of corporate design, unconventional creative, email campaigns, landing pages/web designs, and consumer goods packaging. Organize it for easy navigation and highlight your best work relevant to this role.

• Prepare Your Narrative: Be ready to discuss your design process, your experience with remote collaboration, and your ability to work within U.S. Eastern Business Hours. Practice presenting your portfolio, focusing on how your skills align with the client's needs.

• Research the Brand: Familiarize yourself with the natural hair care industry and the client's potential brand aesthetic to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.