Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Social Discovery Group

Location: Tbilisi, Georgia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Management & Leadership

Date Posted: 2026-05-26T00:00:00

Experience Level: Senior (5+ years, with 2+ in lead)

Remote Status: Fully Remote (Work From Anywhere)

🚀 Role Summary

• Lead and manage a graphic design team, ensuring high creative quality and adherence to brand standards through rigorous review and feedback processes.

• Drive innovation by integrating AI tools and automation into design production workflows, aiming to significantly increase speed, scalability, and efficiency.

• Develop and mentor designers, fostering both their design craft and proficiency in AI-powered creative technologies.

• Oversee the creation of high-volume, performance-driven visual assets for paid acquisition campaigns across various digital channels.

• Collaborate cross-functionally with marketing, product, and other stakeholders to align creative output with business objectives and campaign performance.

📝 Enhancement Note: This role is positioned as a senior leadership opportunity within a creative function, with a strong emphasis on leveraging cutting-edge AI technology to optimize design operations. The "Lead" title, combined with responsibilities for team management, quality control, and workflow innovation, indicates a strategic role focused on scaling creative output in a performance-driven environment. The explicit mention of AI tools and automation suggests that technological aptitude and a forward-thinking approach to design production are paramount.

📈 Primary Responsibilities

• Oversee the entire graphic design output, ensuring all visual assets meet stringent quality benchmarks and brand guidelines.

• Conduct thorough reviews of design work from internal team members and external freelancers, providing constructive and actionable feedback.

• Take ownership of complex or critical design tasks, contributing hands-on expertise when necessary.

• Continuously research, implement, and refine AI-driven design production workflows to enhance speed, scalability, and output quality.

• Spearhead initiatives to boost creative production velocity and capacity while maintaining visual excellence.

• Champion the adoption and effective utilization of AI design tools and methodologies among the design team.

• Mentor junior and senior designers, facilitating their professional growth in both traditional design principles and AI fluency.

• Uphold and enforce brand consistency across all visual collateral, ensuring a unified brand experience.

• Partner with marketing, product, and other departments to understand creative requirements and manage project priorities effectively.

• Lead the production of high-volume performance creatives specifically for paid acquisition channels, with a focus on driving key campaign metrics.

• Manage the design and production of a wide array of digital assets including landing pages, email campaigns, social media graphics, banners, and core brand assets.

• Ensure all visual content is optimized for digital platforms and designed to achieve specific performance objectives (e.g., CTR, CPA).

• Establish and document scalable creative processes, develop standardized templates, and set production benchmarks.

• Effectively balance creative excellence, production efficiency, and strict business deadlines in a dynamic, fast-paced setting.

📝 Enhancement Note: The responsibilities highlight a dual focus: traditional leadership in design quality and team management, alongside a significant mandate for AI-driven operational transformation. The emphasis on "high-volume performance creatives for paid acquisition campaigns" and "optimizing for digital channels and performance goals" strongly suggests this role operates within a marketing or performance-driven GTM strategy, requiring an understanding of how design directly impacts business metrics like Click-Through Rates (CTR) and Cost Per Acquisition (CPA).

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and proven experience are prioritized over formal education in design-related fields.

Experience: A minimum of 5 years in graphic and web design is required, with at least 2 years in a senior or lead capacity overseeing creative quality.

Required Skills:

• Design Leadership & Quality Assurance: Proven ability to lead a design team, review creative output, and ensure high-quality visual design that aligns with brand guidelines.

• AI Integration in Design: Hands-on experience implementing AI tools (e.g., Flux, ComfyUI, Stable Diffusion, Imagen) into real-world design workflows, demonstrating measurable improvements in speed, scalability, or quality.

• Workflow Optimization & Automation: Experience in building or significantly improving scalable production systems, including template frameworks, modular asset pipelines, and AI-assisted workflows.

• Performance Marketing Creatives: Demonstrated experience designing effective visual assets for paid acquisition campaigns, with an understanding of how creatives influence key metrics like CTR and CPA.

• Figma Expertise: Expert-level proficiency in Figma, encompassing auto-layout, components, scalable design systems, and efficient production workflows.

• Brand Management: Strong experience in maintaining brand consistency and applying brand guidelines across high-volume production environments.

• Visual Craftsmanship: Senior-level skill in composition, typography, color theory, visual hierarchy, and layout, with the ability to guide and critique others' work.

• Adaptability & Versatility: Proven ability to adapt creative concepts across multiple sizes, formats, placements, and digital platforms.

• AI Prompt Engineering & Consistency: Practical experience with prompt engineering, reference-based generation, and maintaining character/style consistency using technologies like LoRA, IP-Adapter, or ControlNet.

• Workflow Automation Tools: Familiarity with workflow automation tools such as Make, n8n, or relevant Figma plugins.

Preferred Skills:

• After Effects: Basic knowledge of After Effects for enhanced collaboration with motion design teams.

• Web & Email Layout Principles: Understanding of responsive design, web standards, and technical constraints for effective handoff to developers.

• Freelancer/Agency Management: Experience briefing, evaluating, and providing feedback to freelancers or external agencies.

📝 Enhancement Note: The requirements are highly specific and technical, particularly around AI tools and prompt engineering. This indicates a need for a candidate who is not just a skilled designer but also a forward-thinking operations leader within the creative domain. The emphasis on Figma as an "expert-level" skill, alongside AI tools, points to a modern, efficient design stack. The "fast-paced environments" and "performance marketing" experience are critical indicators of the company's operational focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Workflow Transformation: Showcase at least one significant project demonstrating the integration of AI tools into a design process, detailing the problem, the AI solution implemented, and quantifiable improvements in speed, efficiency, or quality.

• Scalable Production Systems: Include examples of how you've built or improved scalable design systems, template libraries, or modular asset frameworks that enabled high-volume output.

• Performance Creative Examples: Present a selection of high-impact performance creatives for paid acquisition campaigns, with accompanying metrics or insights into their effectiveness (e.g., CTR, CPA improvements).

• Brand Consistency in Volume: Demonstrate your ability to maintain strict brand consistency across a diverse range of assets produced at scale.

• Figma Proficiency Showcase: Include examples that highlight advanced Figma skills, such as complex auto-layout systems, reusable component libraries, and efficient prototyping.

Process Documentation:

• Workflow Design & Optimization: Provide evidence of designing and documenting design workflows, with a focus on identifying bottlenecks and implementing optimizations, especially those involving AI or automation.

• Implementation & Automation: Detail projects where you have implemented new tools, systems, or automated processes to streamline design production or collaboration.

• Measurement & Performance Analysis: Show how you have tracked and analyzed the performance of design processes and creative assets, using data to drive further improvements.

📝 Enhancement Note: For a role emphasizing AI and workflow optimization, a portfolio must go beyond showcasing static designs. It needs to demonstrate the candidate's ability to architect, implement, and measure the impact of operational improvements within a creative context. The expectation is to see evidence of process thinking, data-driven decision-making, and tangible results from AI integration.

💵 Compensation & Benefits

Salary Range: Based on the role's senior leadership and specialized AI skill requirements, coupled with the remote-first nature and Tbilisi, Georgia location, a competitive salary range is estimated between $70,000 - $110,000 USD annually. This range is benchmarked against similar lead/managerial creative roles in tech companies with remote workforces, adjusted for the cost of living in Georgia and the specialized nature of AI integration.

Benefits:

• Full-Time Remote Work: Opportunity to work remotely from anywhere.

• Generous Vacation: 28 calendar days of paid vacation per year.

• Wellness Days: 7 paid wellness days annually for personal needs without requiring sick leave.

• Referral Bonuses: Up to $5,000 for successfully referring new hires.

• Professional Development: 50% reimbursement for professional training and international conferences.

• English Language Support: Corporate discount for English lessons.

• Health Benefits: Up to $1,000 gross per year compensation for health-related expenses (e.g., self-purchased insurance, medical fees) if not eligible for corporate insurance.

• Workplace Setup: Reimbursement of up to $1,000 gross every 3 years for home office equipment, co-working space rent, or internet.

• Internal Recognition Program: A gamified system for peer-to-peer recognition and rewards.

Working Hours: 40 hours per week, with flexibility inherent in a remote, digital nomad-friendly environment, while maintaining 40 hours of productive work.

📝 Enhancement Note: The salary estimate is based on a combination of general tech industry benchmarks for senior creative roles and specific considerations for the Georgian market (which generally has a lower cost of living than major Western tech hubs, but this role is remote and likely targets global talent). The benefits package is quite comprehensive, especially the remote work support and health compensation, aligning with a modern, employee-centric approach to talent acquisition for a globally distributed team.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Discovery & Online Entertainment Platforms. Social Discovery Group (SDG) operates in a dynamic sector focused on connecting people through digital products, with a portfolio including well-known dating and social networking brands like DateMyAge, Dating.com, and Dil Mil.

Company Size: 1000+ employees, with a significant portion operating as digital nomads across numerous international locations. This indicates a large, distributed, and agile organization.

Founded: While the founding year isn't explicitly stated, the company highlights its global presence and growth, suggesting a mature yet rapidly evolving entity.

Team Structure:

• The graphic design team is led by this role, with the expectation of managing both internal designers and external freelancers.

• The team operates within a larger creative or marketing department, collaborating closely with producers and marketers.

Methodology:

• Data-Driven Performance: A strong emphasis on performance marketing and campaign metrics (CTR, CPA) suggests that data analysis and optimization are core to the company's operational strategy.

• AI-Powered Innovation: The explicit push for AI integration in design workflows points to a company culture that embraces technological advancement and efficiency gains.

• Agile & Scalable Operations: The need for high-volume creative production and scalable processes indicates an agile operational framework designed for rapid iteration and growth.

Company Website: https://social-discovery-ventures.breezy.hr (primary applicant portal), https://socialdiscoverygroup.com/ (company overview)

📝 Enhancement Note: SDG's positioning as a "global group of social discovery companies" and its emphasis on "digital nomads" and "work-from-anywhere" roles paint a picture of a modern, distributed, and technologically advanced organization. The "Great Place to Work" and "FlexJobs" accolades suggest a strong focus on employee well-being and remote work infrastructure, which is crucial for attracting top talent in a competitive global market. The operations of such a company would heavily rely on efficient digital processes and cross-border collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior leadership position within the creative operations function. It bridges the gap between hands-on design execution and strategic operational management, with a specific focus on leveraging technology (AI) to scale creative output. The responsibilities extend beyond pure design to process improvement, team development, and performance optimization.

Reporting Structure: The Lead Graphic Designer will likely report to a Creative Director, Head of Marketing, or a senior operations lead, depending on the specific organizational structure within SDG. They will, in turn, manage a team of graphic designers and potentially oversee relationships with freelance designers.

Operations Impact: This role has a direct impact on revenue generation through the creation of high-performance creatives for paid acquisition campaigns. By improving creative production speed, scalability, and effectiveness, the Lead Graphic Designer directly contributes to user acquisition, customer engagement, and ultimately, the company's top-line growth. The successful integration of AI workflows can lead to significant cost savings and increased marketing ROI.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a broader Creative Director role, overseeing larger teams or multiple creative disciplines.

• AI Specialization: Deepen expertise in AI applications for creative production, becoming a subject matter expert within SDG and potentially the wider industry.

• Process Engineering: Transition into a dedicated Creative Operations or MarTech role, focusing on building and optimizing end-to-end creative pipelines.

• Cross-Functional Leadership: Opportunities to lead larger, cross-departmental projects involving marketing, product, and technology teams.

• Global Impact: Contribute to the creative strategy and operational efficiency of a global portfolio of products, impacting millions of users worldwide.

📝 Enhancement Note: The career trajectory for this role is not just about design accolades but about operational efficiency and technological leadership. The emphasis on AI and process improvement suggests that growth paths could lead into more technical or strategic operational roles within the MarTech or GTM enablement functions, rather than solely traditional design leadership.

🌐 Work Environment

Office Type: Primarily a remote-first, distributed work environment. While the company has offices and co-working spaces in various locations (including Tbilisi), the role is designated as fully remote, allowing employees to work from anywhere.

Office Location(s): The company is present in over 150 countries, with specific mentions of offices/co-working hubs in Cyprus, Malta, USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, and Australia. The primary location mentioned for this role is Tbilisi, Georgia, but the remote nature implies flexibility.

Workspace Context:

• Flexibility & Autonomy: Employees have the freedom to set up their workspace according to their preferences, with company support for home office or co-working expenses.

• Digital Collaboration: The work environment is heavily reliant on digital collaboration tools, asynchronous communication, and virtual team interactions.

• Tech-Enabled: Access to necessary equipment and technology is provided or subsidized, ensuring employees can perform their roles effectively regardless of location.

Work Schedule: The standard working hours are 40 hours per week. While remote, a commitment to these hours and responsiveness during core business periods relevant to global operations is expected. The "digital nomad" culture suggests some flexibility in daily scheduling, as long as productivity and collaboration needs are met.

📝 Enhancement Note: The "Workplace organization" benefit, offering reimbursement for co-working or home office setup, is a significant indicator of the company's commitment to supporting its remote workforce and ensuring a productive, ergonomic environment, which is critical for roles requiring sustained focus like graphic design and AI tool utilization.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on resume and portfolio to assess alignment with required skills, particularly AI integration and leadership experience.

• Technical/Skill Assessment: This may involve a portfolio review session where you'll present your work and discuss specific case studies related to AI workflow optimization, performance creative impact, and team leadership. Expect detailed questions about your experience with tools like Figma, AI generation platforms, and automation.

• Workflow/Process Challenge: A practical exercise or case study simulating a real-world challenge, such as optimizing a high-volume creative production pipeline using AI, or developing a strategy to improve design output scalability.

• Team/Culture Interview: An opportunity to meet with potential team members or hiring managers to assess cultural fit, communication style, and collaborative approach. Discussions may revolve around problem-solving, mentorship, and adapting to a fast-paced, remote environment.

• Final Interview: Often with a senior leader to discuss strategic alignment, long-term vision, and final offer details.

Portfolio Review Tips:

• Quantify AI Impact: For every AI-related project, clearly articulate the problem, your specific contribution, the AI tools used, and measurable results (e.g., "reduced production time by X%", "increased CTR by Y%", "enabled Z% more variations").

• Showcase Process, Not Just Pixels: Beyond the final designs, include diagrams or explanations of the workflows you've designed or optimized, especially those involving AI and automation.

• Performance Metrics Focus: For performance creatives, present them alongside data points or insights that demonstrate their effectiveness in driving user acquisition or engagement.

• Leadership & Mentorship Examples: Include any examples of how you've mentored designers, reviewed work, or managed creative projects that highlight your leadership capabilities.

• Tailor to SDG: Research SDG's brands and marketing efforts. If possible, subtly tailor your portfolio presentation to show how your skills can address their specific needs in social discovery and entertainment.

Challenge Preparation:

• AI Workflow Design: Be prepared to outline a step-by-step process for integrating AI into a specific design task (e.g., creating a batch of social media ads, generating variations for A/B testing).

• Metrics-Driven Creativity: Practice articulating how design decisions directly impact marketing KPIs and how you would measure and report on creative performance.

• Scalability Strategies: Develop talking points on how to build a design system or process that can scale rapidly to meet high-volume demands.

• Remote Collaboration: Prepare examples of how you've effectively collaborated with remote teams and managed projects asynchronously.

📝 Enhancement Note: The interview process is designed to test not only design talent but also operational acumen, technical proficiency with AI and automation tools, and leadership capabilities. A strong portfolio that quantifies impact and demonstrates process thinking will be critical. The "challenge preparation" section is designed to give candidates a tactical advantage by anticipating the types of operational and strategic questions they might face.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for UI/UX design, prototyping, and collaborative workflows. Essential for building scalable design systems and components.

• AI Image Generation Platforms: Practical experience with tools like Flux, ComfyUI, Stable Diffusion, NanoBanana, Imagen, or equivalents, including advanced techniques like prompt engineering, reference-based generation, LoRA, IP-Adapter, and ControlNet for style consistency.

• Workflow Automation Tools: Familiarity with platforms such as Make, n8n, or custom Figma plugins to automate repetitive design tasks and streamline production processes.

Analytics & Reporting:

• Performance Marketing Platforms: Understanding of how creatives are used and measured within platforms like Meta Ads Manager, Google Ads, TikTok Ads Manager, and similar channels.

• Analytics Tools (General Awareness): While not explicitly listed as a requirement, an understanding of how design impacts metrics tracked by general analytics tools (e.g., Google Analytics) is beneficial.

CRM & Automation:

• Project Management Tools: Likely use of tools like Jira, Asana, Trello, or Monday.com for task management and workflow tracking.

• Communication Platforms: Proficiency in Slack, Microsoft Teams, or similar for real-time and asynchronous team communication.

📝 Enhancement Note: The technology stack is heavily weighted towards modern, AI-augmented design tools and platforms. The emphasis on Figma and specific AI generation tools, along with automation platforms, indicates a forward-looking approach to creative operations that prioritizes efficiency and cutting-edge capabilities.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A culture that encourages embracing new technologies like AI and quickly adapting design processes to leverage them for efficiency and scalability.

• Data-Driven Excellence: Decisions and creative output are heavily influenced by performance data, aiming for continuous improvement in metrics like CTR and CPA.

• Efficiency & Scalability: A core focus on optimizing workflows to produce high volumes of quality creative assets rapidly and cost-effectively.

• Collaboration & Transparency: Encouragement of cross-functional teamwork and open communication, particularly in a remote setting, to align creative efforts with business goals.

• Global & Diverse: A commitment to fostering an inclusive, international team environment, valuing diverse perspectives and experiences.

Collaboration Style:

• Remote-First & Asynchronous: Emphasis on clear digital communication, documentation, and asynchronous work practices to accommodate a distributed team.

• Cross-Functional Partnership: Close collaboration with marketing, product, and potentially development teams to ensure creative aligns with broader business objectives.

• Feedback-Oriented: A culture that values constructive feedback, both in design reviews and process improvement discussions, to foster growth and quality.

• Proactive Problem-Solving: An expectation that team members will identify challenges in design operations and proactively propose solutions, particularly leveraging AI and automation.

📝 Enhancement Note: The company's stated values and culture, including being a "Great Place to Work" and "Top Company for Work-From-Anywhere Jobs," suggest a strong emphasis on employee well-being, flexibility, and a positive, collaborative remote environment. This is crucial for attracting and retaining talent in specialized roles like this.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI design tools and identifying which technologies offer the most significant operational benefits.

• Balancing AI Efficiency with Creative Quality: Ensuring that the drive for speed and scalability through AI does not compromise the artistic integrity or effectiveness of the visual assets.

• Managing a Distributed Team: Effectively leading, motivating, and ensuring consistent output from a geographically dispersed design team.

• High-Volume Performance Demands: Consistently producing a large volume of high-performing creatives that meet aggressive marketing targets in a competitive digital landscape.

• Integrating New Technologies: Driving the adoption of AI and automation tools across a team that may have varying levels of technical proficiency.

Learning & Development Opportunities:

• AI Specialization: Deep dives into advanced AI techniques, prompt engineering, and the development of custom AI models or workflows for creative production.

• Creative Operations Strategy: Developing expertise in building and managing scalable creative operations for global brands.

• Leadership & Mentorship: Honing leadership skills through managing a diverse, remote team and developing talent.

• Performance Marketing Insights: Gaining deeper knowledge of how creative assets directly influence user acquisition funnels and campaign ROI.

• Industry Conferences & Certifications: Opportunities to attend relevant conferences and pursue certifications in design, AI, or MarTech.

📝 Enhancement Note: The challenges are framed to highlight areas where a candidate can demonstrate problem-solving skills and initiative, particularly in the context of AI and operational efficiency. The growth opportunities are designed to show a clear path for professional development within the company, emphasizing both technical and leadership advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully integrated an AI tool into a design workflow. What was the impact on speed, quality, or cost?" (Focus: AI Implementation, Quantifiable Results)

• "How would you go about scaling creative production for a major product launch with a tight deadline, leveraging both your team and AI tools?" (Focus: Scalability, AI Strategy, Operations Planning)

• "Walk me through your process for reviewing and approving design work from your team. How do you ensure brand consistency and quality?" (Focus: Leadership, Quality Control, Brand Management)

Company & Culture Questions:

• "What excites you about Social Discovery Group's mission and its portfolio of products?" (Focus: Company Alignment, Enthusiasm)

• "How do you foster collaboration and maintain team cohesion in a fully remote, distributed environment?" (Focus: Remote Leadership, Team Building)

Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio presentation with your most compelling case study, ideally one demonstrating significant AI-driven operational improvement or high-impact performance creative.

• Quantify Everything: For each project, provide clear metrics, ROI, or quantifiable benefits. Use visuals to illustrate process improvements.

• Tell a Story: Frame your projects as problem-solution narratives. Explain the challenge, your approach (especially the AI/automation aspects), and the successful outcome.

• Showcase Process & Systems: Explain the underlying systems, templates, or workflows you've developed or utilized. Diagrams are excellent here.

• Be Ready for Deep Dives: Anticipate detailed questions about your technical skills with Figma, AI tools, and your understanding of performance marketing metrics.

📝 Enhancement Note: The interview preparation advice is structured to help candidates anticipate the types of questions that test their operational thinking, AI proficiency, and leadership skills, which are central to this role. Emphasis is placed on quantifying results and demonstrating process understanding, key components for operations-focused roles.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application directly through the provided Breezy HR link for Social Discovery Group.

• Tailor Your Resume: Highlight experience with AI tools, workflow automation, team leadership, and performance marketing creatives. Use keywords from the job description.

• Curate Your Portfolio: Select projects that best showcase your AI integration successes, scalable design systems, and high-impact performance creative work. Ensure each project includes quantifiable results and details about your process.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on the operational impact of your work and your leadership experience. Be ready to discuss specific AI tools and their application.

• Research SDG: Familiarize yourself with Social Discovery Group's brands and their market positioning to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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