Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 22 May 2026

Experience Level: 5-10 Years

Remote Status: Remote OK

🚀 Role Summary

• Lead the strategic development and execution of UK-focused visual assets across diverse marketing channels, including campaigns, social media, web, and digital advertising.

• Drive creative innovation by leveraging AI tools to enhance ideation, accelerate production workflows, and maintain a competitive edge in visual design.

• Foster strong collaborative relationships with UK content, video, and performance marketing teams to ensure cohesive brand messaging and optimize visual performance.

• Analyze performance data to inform design iterations, scale successful visual directions, and ultimately improve conversion rates and brand elevation.

• Contribute to the establishment and maintenance of scalable UK brand templates and visual systems to ensure consistency and excellence across all outputs.

📝 Enhancement Note: This role is positioned as a Lead Graphic Designer, implying a significant level of ownership and strategic contribution beyond just execution. The emphasis on "leading the look of a global-first brand" and "ownership of high-impact visuals" suggests a senior position with influence over brand direction within the UK market. The integration of AI tools and performance analysis indicates a modern, data-driven approach to creative operations.

📈 Primary Responsibilities

• Spearhead the creation of compelling UK-tailored visual assets for marketing campaigns, social media platforms, website content, and digital advertising initiatives, encompassing both static and motion graphics.

• Translate creative briefs into visually striking and conversion-optimized designs that resonate with the UK audience.

• Produce engaging short-form motion content and static assets designed to enhance brand presence and user engagement.

• Support UK product marketing efforts by developing clear, benefit-driven visuals that effectively communicate value propositions.

• Collaborate closely with UK content creators, video producers, and performance marketing specialists to align visual strategies with broader marketing objectives.

• Utilize performance data and analytics to inform design decisions, identify opportunities for visual optimization, and scale successful creative approaches.

• Maintain rigorous brand consistency and ensure a high standard of visual excellence across all design outputs.

• Contribute to the ongoing development and refinement of UK brand templates and comprehensive visual systems to ensure scalability and coherence.

• Proactively research and integrate emerging design, motion, and AI trends to maintain the brand's visual competitiveness in the UK market.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, common in lead roles within fast-paced marketing environments. The emphasis on data analysis and AI tools underscores the evolving nature of creative operations, requiring a candidate who is both artistically skilled and analytically minded.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a role of this seniority. Equivalent practical experience will also be highly valued.

Experience: 5+ years of progressive experience in graphic design, motion design, or creative content production roles, with a demonstrated track record of delivering high-impact visual assets.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, typography, and visual hierarchy.

• Proven proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in motion design software such as After Effects and Premiere Pro.

• Experience with collaborative design tools like Figma.

• Strong portfolio showcasing digital-first design, compelling visual storytelling, and high-quality execution across various digital platforms.

• Experience or strong interest in utilizing AI tools for creative ideation and production (e.g., Midjourney, DALL-E, Runway).

• Ability to translate creative briefs into bold, conversion-focused visuals tailored for UK audiences.

• Capacity to execute design tasks rapidly and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Experience in producing short-form advertisements, social media videos, or performance-driven creatives.

• Exposure to performance marketing principles and designing for high-growth startup environments.

• Basic sound design skills or introductory VFX capabilities.

• Familiarity with developing and managing design templates, asset libraries, and scalable brand systems.

• Understanding of performance-driven design principles and A/B testing methodologies for creative assets.

📝 Enhancement Note: The "Nice to Have" section suggests that while core design skills are paramount, candidates with experience in performance marketing, emerging creative technologies, and scalable design systems will have a distinct advantage. The role clearly values a modern, results-oriented approach to creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a strong digital-first design aesthetic, with a clear emphasis on conversion-focused visuals and impactful storytelling.

• Evidence of creating static and motion graphics for marketing campaigns, social media, web, and digital advertising, specifically showcasing UK market relevance.

• Case studies or examples detailing how design decisions were informed by performance data and led to measurable improvements or optimized outcomes.

• Demonstrations of proficiency in key design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) and ideally, examples of AI tool integration in the creative process.

Process Documentation:

• Showcase examples of workflow optimization, particularly in how creative assets were produced efficiently, potentially leveraging AI or template systems.

• Illustrate how performance data was integrated into the design process for iteration and improvement of visual assets.

• Provide insights into how brand consistency was maintained across diverse outputs and channels, potentially through the use of brand guidelines or templates.

• Demonstrate an