Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-08

Experience Level: 5-10 Years

Remote Status: Fully Remote (UK Based)

🚀 Role Summary

• Lead the strategic creation and execution of UK-focused visual assets across diverse marketing channels, including campaigns, social media, web, and digital advertising.

• Drive the translation of creative briefs into bold, conversion-optimized visuals, leveraging a strong understanding of the UK market.

• Produce engaging short-form motion content and static assets that elevate brand presence and contribute to product marketing objectives.

• Collaborate closely with content, video, and performance marketing teams to analyze visual asset performance and iteratively improve creative directions.

• Innovate and integrate AI tools into the creative workflow to enhance ideation, accelerate production, and maintain visual competitiveness.

📝 Enhancement Note: This role is positioned as a Lead Graphic Designer with a strong emphasis on digital-first, performance-driven creative output tailored for the UK market. The integration of AI tools and a focus on data analysis for creative optimization are key differentiators, suggesting a modern, results-oriented design function within a fast-paced, high-growth environment.

📈 Primary Responsibilities

• Spearhead the design and production of UK-specific visual assets for marketing campaigns, social media platforms, website content, and digital advertising initiatives, encompassing both static and motion graphics.

• Translate complex creative briefs into compelling, high-impact visuals that resonate with target UK audiences and drive desired user actions.

• Develop and produce engaging short-form motion graphics and static assets designed to enhance brand visibility and product marketability within the UK.

• Partner effectively with UK-based content, video, and performance marketing teams to ensure cohesive campaign messaging and visual alignment.

• Analyze performance metrics of visual assets to identify trends, inform creative iterations, and optimize visual strategies for maximum conversion and engagement.

• Maintain rigorous brand consistency and uphold a high standard of visual excellence across all creative outputs for the UK market.

• Actively explore and integrate emerging AI tools (e.g., Midjourney, DALL·E, Runway) to augment creative ideation processes and streamline production workflows.

• Contribute to the development and maintenance of a scalable UK brand template library and robust visual system to ensure efficiency and consistency.

• Proactively research and stay abreast of the latest design, motion graphics, and AI trends relevant to the UK market to maintain a competitive visual edge.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, strategic collaboration, and technical innovation. The emphasis on "conversion-focused visuals," "performance data analysis," and "AI tools" indicates a move beyond traditional graphic design into a more data-informed, results-driven creative role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles and practical application is paramount.

Experience: A minimum of 5 years of progressive experience in graphic design, motion design, or creative content production roles, with a proven track record in digital-first environments.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, typography, and color theory.

• Proven ability in motion design, with proficiency in creating engaging short-form video content and animations.

• Mastery of the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Advanced skills in motion graphics software such as After Effects and Premiere Pro.

• Proficiency in collaborative design tools like Figma.

• Strong understanding of visual storytelling and the ability to translate brand messaging into compelling visuals.

• Experience in developing and maintaining brand systems and style guides.

• Ability to execute design tasks rapidly and meet tight deadlines in a fast-paced setting.

• A keen eye for detail and a dedication to producing pixel-perfect, high-quality work.

Preferred Skills:

• Prior experience in producing short-form advertisements, social media videos, or performance-driven creative assets.

• Exposure to high-growth startup environments or performance marketing disciplines.

• Basic skills in sound design or simple visual effects (VFX) for enhanced motion content.

• Familiarity with template systems, asset libraries, and the creation of scalable design solutions.

• Experience with AI creative tools such as Midjourney, DALL·E, or Runway for ideation and production enhancement.

📝 Enhancement Note: The requirements emphasize practical skills and a results-oriented mindset. The explicit mention of AI tools and performance-driven design suggests a need for candidates who are not only artistically skilled but also adaptable and data-literate.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of digital-first design work, emphasizing visual storytelling, execution quality, and impact.

• Specific examples of successful marketing campaigns, social media assets, and digital advertisements designed for conversion and engagement.

• Demonstrations of motion design capabilities, including short-form video production and animated graphics.

• Evidence of experience in developing and applying brand systems, style guides, and scalable visual templates.

Process Documentation:

• Showcase an understanding of workflow design and optimization for creative production, particularly in fast-paced environments.

• Detail methodologies for collaborating with marketing, content, and video teams to ensure cohesive creative output.

• Provide examples of how performance data has been used to inform and refine design decisions, leading to measurable improvements.

• Illustrate experience with AI tools in the creative process, from ideation to rapid asset generation.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating practical application, measurable results, and adaptability to modern creative workflows, including AI integration and performance analysis.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum. Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.

Benefits:

• Competitive compensation package.

• Clear pathway for career advancement into creative leadership roles.

• Significant ownership and impact on high-visibility visuals for the UK market.

• Experience within a fast-paced, execution-driven, and collaborative work environment.

• A culture that actively encourages experimentation and the pursuit of bold creative ideas.

• Flexible remote work arrangements across the United Kingdom.

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines and business needs in a dynamic environment.

📝 Enhancement Note: The salary range is typical for a Lead Graphic Designer role in London with 5-10 years of experience, considering the remote aspect. The benefits emphasize career growth, creative autonomy, and work-life balance through remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, application platforms and digital insurance in Southeast Asia, with expansion into new use cases including AI integration). BJAK aims to build superior application platforms globally.

Company Size: Details not explicitly provided in the initial data, but the emphasis on a "very flat organization" and "lean, high-output team" suggests a company that values agility and direct contribution over hierarchical structures.

Founded: Information not provided, but the company has developed the first and leading insurance platform in Southeast Asia and is now focusing on new applications integrated with AI.

Team Structure:

• Operates within a "very flat organization" where members are expected to be hands-on and contribute directly.

• The creative team is described as "lean, high-output" and moves quickly, expecting the same from its members.

Methodology:

• Data-Driven Creativity: Emphasizes analyzing performance data to iterate and optimize visual directions.

• Agile Execution: Focuses on speed, clarity, and rapid iteration in all endeavors.

• Ownership Mentality: Encourages team members to think and act like owners, taking responsibility for their contributions.

• Continuous Improvement: Strives for engineering and product excellence through constant refinement.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK appears to foster a culture of high performance, direct impact, and rapid innovation. The "flat organization" and "lean team" structure imply a dynamic environment where individual contributions are highly valued and visible.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead Graphic Designer," indicating a senior individual contributor position with leadership responsibilities in creative output and direction for the UK market. It signifies a step towards potential creative leadership within the organization.

Reporting Structure: While not explicitly detailed, given the "very flat organization" and "lean team" structure, the Lead Graphic Designer likely reports to a Head of Marketing, Creative Director, or a senior GTM leader, with direct collaboration across functional teams.

Operations Impact: The Lead Graphic Designer will have a direct impact on the effectiveness of marketing campaigns, digital advertising performance, and overall brand perception within the UK market through the creation of conversion-focused visual assets. Their work is crucial for driving user acquisition and engagement.

Growth Opportunities:

• Creative Leadership: A clear pathway exists towards more senior creative leadership roles, potentially managing design teams or defining global creative strategies as the company expands.

• Skill Development: Opportunities to deepen expertise in motion graphics, AI-driven creative tools, and performance marketing design through hands-on project work and continuous learning.

• Strategic Influence: The role offers the chance to influence visual strategy for a significant market (UK) and contribute to the development of new, AI-integrated applications.

• Cross-Functional Expertise: Gaining valuable experience by collaborating closely with performance marketing, content, and video teams, broadening understanding of integrated marketing efforts.

📝 Enhancement Note: The role is positioned as a significant step for a designer, offering both creative autonomy and a defined growth trajectory within a rapidly evolving company. The emphasis on performance and AI integration provides opportunities for upskilling in highly relevant, future-forward areas.

🌐 Work Environment

Office Type: This is a fully remote position within the UK, offering significant flexibility and autonomy.

Office Location(s): Remote work is permitted anywhere within the United Kingdom.

Workspace Context:

• Autonomy & Flexibility: Employees have the freedom to work from their preferred location within the UK, fostering a strong work-life balance.

• Technology-Enabled: Access to and utilization of modern design tools, including AI-powered creative software, is integral to the workflow.

• Collaborative Digital Space: While remote, the environment is designed for close digital collaboration with cross-functional teams through various communication and project management platforms.

• Fast-Paced: The work environment is characterized by speed, execution, and a focus on delivering results, requiring proactive engagement and efficient time management.

Work Schedule: The standard work week is approximately 40 hours, but the remote and fast-paced nature implies a need for flexibility to meet project demands and respond to evolving market needs.

📝 Enhancement Note: The remote work arrangement is a key benefit, offering flexibility while maintaining a focus on high output and collaborative digital interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with role requirements.

• Creative Challenge/Portfolio Review: A practical exercise or in-depth discussion of portfolio pieces to evaluate design thinking, technical proficiency, problem-solving abilities, and understanding of performance-driven creative. This may involve presenting specific case studies demonstrating process and impact.

• Team/Stakeholder Interviews: Conversations with relevant team members (e.g., Marketing, Content leads) to assess collaboration skills, communication style, and cultural fit within the lean, high-output team.

• Final Interview: Discussion with senior leadership to confirm overall fit, strategic alignment, and long-term potential.

Portfolio Review Tips:

• Curate for Impact: Select projects that best demonstrate your ability to create bold, conversion-focused visuals for digital channels, specifically highlighting work relevant to the UK market.

• Showcase Process: For each selected project, clearly articulate the brief, your creative process, the tools used (including any AI applications), challenges faced, and the measurable results or impact achieved.

• Highlight Motion & AI: Ensure your portfolio prominently features short-form motion content and any examples of AI tools being leveraged in your workflow.

• Brand Consistency Focus: Include examples where you've applied or developed brand systems, demonstrating an understanding of maintaining visual integrity.

• Quantify Results: Wherever possible, use data and metrics to demonstrate the effectiveness of your designs (e.g., increased click-through rates, conversion improvements).

Challenge Preparation:

• Anticipate Creative Briefs: Be prepared to receive a hypothetical creative brief for a UK marketing campaign and outline your approach, visual concepts, and rationale.

• AI Tool Proficiency: Be ready to discuss your experience with or approach to using AI tools for design, potentially demonstrating their application.

• Performance Metrics: Prepare to discuss how you measure the success of your visual assets and how you would use performance data to iterate.

• Brand System Thinking: Be ready to discuss how you would build or maintain a scalable brand system for a fast-growing company.

📝 Enhancement Note: The interview process is expected to be rigorous, focusing on practical skills, strategic thinking, and cultural fit. A strong, well-articulated portfolio is critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and image manipulation (Photoshop, Illustrator, InDesign).

• Motion Graphics Software: After Effects for animation and motion graphics, Premiere Pro for video editing.

• Collaborative Design Platforms: Figma for UI/UX design, prototyping, and team collaboration.

• AI Creative Tools: Proficiency or strong curiosity in tools like Midjourney, DALL·E, and Runway for ideation, asset generation, and workflow enhancement.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad managers) to understand visual asset performance is beneficial.

CRM & Automation:

• While not a direct CRM role, understanding how visual assets are deployed through marketing automation and CRM systems (e.g., in email campaigns, landing pages) can be advantageous.

• Experience with templating systems for efficient asset deployment.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools, with a significant emphasis on emerging AI technologies and collaborative platforms, reflecting a modern, agile creative operation.

👥 Team Culture & Values

Operations Values:

• Clarity & Execution: A core value driving all actions; tasks are clearly defined, and execution is paramount.

• Speed & Ownership: The team operates at a high velocity, and individuals are expected to take full ownership of their responsibilities and contributions.

• Data-Driven Iteration: Decisions and creative directions are informed by performance data, fostering a culture of continuous improvement and optimization.

• Bold Ideas & Experimentation: The company encourages creativity, experimentation, and the pursuit of innovative solutions, valuing bold ideas.

• Raising the Bar: A commitment to excellence where every team member is expected to contribute meaningfully and elevate the overall quality of work.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with content, video, and performance marketing teams is essential for cohesive campaign execution.

• Lean & Agile: The team operates with a high degree of efficiency, requiring direct communication and quick decision-making.

• Feedback Loops: An environment that likely encourages constructive feedback to drive iterative improvements and maintain high standards.

• Knowledge Sharing: Although lean, emphasis on sharing insights and best practices to collectively elevate the team's capabilities.

📝 Enhancement Note: The company culture emphasizes a results-oriented, fast-paced, and collaborative environment where individuals are empowered and expected to contribute significantly.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: Adapting to a fast-paced environment that demands rapid creative output while maintaining high quality and brand consistency.

• AI Integration: Effectively leveraging new and evolving AI tools to enhance, rather than replace, creative craft and strategic thinking.

• Performance Optimization: Continuously balancing creative excellence with the demands of performance marketing and conversion goals.

• Remote Collaboration: Maintaining strong communication and creative synergy within a fully remote team structure across the UK.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in cutting-edge AI creative tools, becoming a go-to resource for generative design and AI-assisted production.

• Performance Design Specialization: Develop advanced skills in creating visuals specifically optimized for digital advertising and conversion metrics.

• Creative Leadership: Gain experience in leading creative direction for a specific market, with potential to grow into broader leadership roles.

• Cross-Functional Exposure: Learn from and collaborate with experts in content, video production, and performance marketing, broadening your understanding of integrated GTM strategies.

📝 Enhancement Note: The role presents opportunities to work at the forefront of creative technology (AI) and performance marketing, offering significant professional development in high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a compelling visual asset for a specific target audience, like the UK market." (Prepare to discuss your workflow, conceptualization, and execution stages, referencing portfolio examples.)

• "How do you balance artistic vision and brand consistency with the need for conversion-focused visuals in performance marketing?" (Focus on your understanding of A/B testing, data analysis, and iterative design.)

Company & Culture Questions:

• "What interests you about BJAK's mission and its expansion into AI-integrated applications?" (Research BJAK's background, particularly their success in Southeast Asia and their forward-looking approach.)

• "How do you thrive in a lean, high-output, and flat organizational structure?" (Highlight your self-starter mentality, ability to take ownership, and preference for agile environments.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around narratives – the problem, your solution (design), the process, and the impact.

• Quantify Impact: For each project, provide specific metrics or qualitative feedback that demonstrate the success of your visual assets.

• Highlight AI & Motion: Dedicate specific slides or sections to showcase your motion design skills and any innovative use of AI tools.

• UK Market Relevance: If possible, tailor your presentation to emphasize work or understanding relevant to the UK consumer landscape.

• Conciseness: Be prepared to present key highlights efficiently, as time may be limited.

📝 Enhancement Note: Preparation should focus on demonstrating not only creative talent but also strategic thinking, adaptability to new technologies (AI), and a results-oriented approach within a fast-paced, collaborative setting.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 5-7 of your strongest digital-first design projects, ensuring they showcase your graphic design, motion graphics, AI tool usage, and performance-driven creative skills relevant to the UK market.

• Craft a Targeted Resume: Highlight your 5+ years of experience, specific software proficiencies (Adobe Creative Suite, Figma, After Effects, Premiere Pro), and any experience with AI creative tools or performance marketing. Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your design process, problem-solving approach, and the impact of your work for each portfolio piece. Be ready to discuss your experience with remote collaboration and fast-paced environments.

• Research BJAK: Understand BJAK's mission, their success in Southeast Asia, and their strategic focus on AI integration. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.