Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer
Company: Bjak
Location: London, England, United Kingdom
Job Type: FULL_TIME
Category: Creative & Media / Art & Design / Marketing
Date Posted: 2026-05-08
Experience Level: 5-10 Years
Remote Status: Fully Remote (UK Based)

🚀 Role Summary

• Lead the strategic creation and execution of UK-focused visual assets across diverse marketing channels, including campaigns, social media, web, and digital advertising.
• Drive the translation of creative briefs into bold, conversion-optimized visuals, leveraging a strong understanding of the UK market.
• Produce engaging short-form motion content and static assets that elevate brand presence and contribute to product marketing objectives.
• Collaborate closely with content, video, and performance marketing teams to analyze visual asset performance and iteratively improve creative directions.
• Innovate and integrate AI tools into the creative workflow to enhance ideation, accelerate production, and maintain visual competitiveness.

📝 Enhancement Note: This role is positioned as a Lead Graphic Designer with a strong emphasis on digital-first, performance-driven creative output tailored for the UK market. The integration of AI tools and a focus on data analysis for creative optimization are key differentiators, suggesting a modern, results-oriented design function within a fast-paced, high-growth environment.

📈 Primary Responsibilities

• Spearhead the design and production of UK-specific visual assets for marketing campaigns, social media platforms, website content, and digital advertising initiatives, encompassing both static and motion graphics.
• Translate complex creative briefs into compelling, high-impact visuals that resonate with target UK audiences and drive desired user actions.
• Develop and produce engaging short-form motion graphics and static assets designed to enhance brand visibility and product marketability within the UK.
• Partner effectively with UK-based content, video, and performance marketing teams to ensure cohesive campaign messaging and visual alignment.
• Analyze performance metrics of visual assets to identify trends, inform creative iterations, and optimize visual strategies for maximum conversion and engagement.
• Maintain rigorous brand consistency and uphold a high standard of visual excellence across all creative outputs for the UK market.
• Actively explore and integrate emerging AI tools (e.g., Midjourney, DALL·E, Runway) to augment creative ideation processes and streamline production workflows.
• Contribute to the development and maintenance of a scalable UK brand template library and robust visual system to ensure efficiency and consistency.
• Proactively research and stay abreast of the latest design, motion graphics, and AI trends relevant to the UK market to maintain a competitive visual edge.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, strategic collaboration, and technical innovation. The emphasis on "conversion-focused visuals," "performance data analysis," and "AI tools" indicates a move beyond traditional graphic design into a more data-informed, results-driven creative role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles and practical application is paramount. Experience: A minimum of 5 years of progressive experience in graphic design, motion design, or creative content production roles, with a proven track record in digital-first environments.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, typography, and color theory.
• Proven ability in motion design, with proficiency in creating engaging short-form video content and animations.
• Mastery of the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).
• Advanced skills in motion graphics software such as After Effects and Premiere Pro.
• Proficiency in collaborative design tools like Figma.
• Strong understanding of visual storytelling and the ability to translate brand messaging into compelling visuals.
• Experience in developing and maintaining brand systems and style guides.
• Ability to execute design tasks rapidly and meet tight deadlines in a fast-paced setting.
• A keen eye for detail and a dedication to producing pixel-perfect, high-quality work.
• Aptitude for quickly learning and applying new creative tools, particularly AI-powered design applications.

Preferred Skills:

• Prior experience in producing short-form advertisements, social media videos, or performance-driven creative assets.
• Exposure to high-growth startup environments or performance marketing disciplines.
• Basic skills in sound design or simple visual effects (VFX) for enhanced motion content.
• Familiarity with template systems, asset libraries, and the creation of scalable design solutions.
• Experience with AI creative tools such as Midjourney, DALL·E, or Runway for ideation and production enhancement.

📝 Enhancement Note: The requirements emphasize practical skills and a results-oriented mindset. The explicit mention of AI tools and performance-driven design suggests a need for candidates who are not only artistically skilled but also adaptable and data-literate.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of digital-first design work, emphasizing visual storytelling, execution quality, and impact.
• Specific examples of successful marketing campaigns, social media assets, and digital advertisements designed for conversion and engagement.
• Demonstrations of motion design capabilities, including short-form video production and animated graphics.
• Evidence of experience in developing and applying brand systems, style guides, and scalable visual templates.
• Case studies or project examples that highlight iterative design processes, performance analysis, and optimization strategies.

Process Documentation:

• Showcase an understanding of workflow design and optimization for creative production, particularly in fast-paced environments.
• Detail methodologies for collaborating with marketing, content, and video teams to ensure cohesive creative output.
• Provide examples of how performance data has been used to inform and refine design decisions, leading to measurable improvements.
• Illustrate experience with AI tools in the creative process, from ideation to rapid asset generation.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating practical application, measurable results, and adaptability to modern creative workflows, including AI integration and performance analysis.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.
Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.

Benefits:

• Competitive compensation package.
• Clear pathway for career advancement into creative leadership roles.
• Significant ownership and impact on high-visibility visuals for the UK market.
• Experience within a fast-paced, execution-driven, and collaborative work environment.
• A culture that actively encourages experimentation and the pursuit of bold creative ideas.
• Flexible remote work arrangements across the United Kingdom.

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines and business needs in a dynamic environment.

📝 Enhancement Note: The salary range is typical for a Lead Graphic Designer role in London with 5-10 years of experience, considering the remote aspect. The benefits emphasize career growth, creative autonomy, and work-life balance through remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, application platforms and digital insurance in Southeast Asia, with expansion into new use cases including AI integration). BJAK aims to build superior application platforms globally. Company Size: Details not explicitly provided in the initial data, but the emphasis on a "very flat organization" and "lean, high-output team" suggests a company that values agility and direct contribution over hierarchical structures. Founded: Information not provided, but the company has developed the first and leading insurance platform in Southeast Asia and is now focusing on new applications integrated with AI.

Team Structure:

• Operates within a "very flat organization" where members are expected to be hands-on and contribute directly.
• The creative team is described as "lean, high-output" and moves quickly, expecting the same from its members.
• Collaboration is cross-functional, involving close work with UK content, video, and performance marketing teams.

Methodology:

• Data-Driven Creativity: Emphasizes analyzing performance data to iterate and optimize visual directions.
• Agile Execution: Focuses on speed, clarity, and rapid iteration in all endeavors.
• Ownership Mentality: Encourages team members to think and act like owners, taking responsibility for their contributions.
• Continuous Improvement: Strives for engineering and product excellence through constant refinement.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK appears to foster a culture of high performance, direct impact, and rapid innovation. The "flat organization" and "lean team" structure imply a dynamic environment where individual contributions are highly valued and visible.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead Graphic Designer," indicating a senior individual contributor position with leadership responsibilities in creative output and direction for the UK market. It signifies a step towards potential creative leadership within the organization. Reporting Structure: While not explicitly detailed, given the "very flat organization" and "lean team" structure, the Lead Graphic Designer likely reports to a Head of Marketing, Creative Director, or a senior GTM leader, with direct collaboration across functional teams. Operations Impact: The Lead Graphic Designer will have a direct impact on the effectiveness of marketing campaigns, digital advertising performance, and overall brand perception within the UK market through the creation of conversion-focused visual assets. Their work is crucial for driving user acquisition and engagement.

Growth Opportunities:

• Creative Leadership: A clear pathway exists towards more senior creative leadership roles, potentially managing design teams or defining global creative strategies as the company expands.
• Skill Development: Opportunities to deepen expertise in motion graphics, AI-driven creative tools, and performance marketing design through hands-on project work and continuous learning.
• Strategic Influence: The role offers the chance to influence visual strategy for a significant market (UK) and contribute to the development of new, AI-integrated applications.
• Cross-Functional Expertise: Gaining valuable experience by collaborating closely with performance marketing, content, and video teams, broadening understanding of integrated marketing efforts.

📝 Enhancement Note: The role is positioned as a significant step for a designer, offering both creative autonomy and a defined growth trajectory within a rapidly evolving company. The emphasis on performance and AI integration provides opportunities for upskilling in highly relevant, future-forward areas.

🌐 Work Environment

Office Type: This is a fully remote position within the UK, offering significant flexibility and autonomy. Office Location(s): Remote work is permitted anywhere within the United Kingdom.

Workspace Context:

• Autonomy & Flexibility: Employees have the freedom to work from their preferred location within the UK, fostering a strong work-life balance.
• Technology-Enabled: Access to and utilization of modern design tools, including AI-powered creative software, is integral to the workflow.
• Collaborative Digital Space: While remote, the environment is designed for close digital collaboration with cross-functional teams through various communication and project management platforms.
• Fast-Paced: The work environment is characterized by speed, execution, and a focus on delivering results, requiring proactive engagement and efficient time management.

Work Schedule: The standard work week is approximately 40 hours, but the remote and fast-paced nature implies a need for flexibility to meet project demands and respond to evolving market needs.

📝 Enhancement Note: The remote work arrangement is a key benefit, offering flexibility while maintaining a focus on high output and collaborative digital interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with role requirements.
• Creative Challenge/Portfolio Review: A practical exercise or in-depth discussion of portfolio pieces to evaluate design thinking, technical proficiency, problem-solving abilities, and understanding of performance-driven creative. This may involve presenting specific case studies demonstrating process and impact.
• Team/Stakeholder Interviews: Conversations with relevant team members (e.g., Marketing, Content leads) to assess collaboration skills, communication style, and cultural fit within the lean, high-output team.
• Final Interview: Discussion with senior leadership to confirm overall fit, strategic alignment, and long-term potential.

Portfolio Review Tips:

• Curate for Impact: Select projects that best demonstrate your ability to create bold, conversion-focused visuals for digital channels, specifically highlighting work relevant to the UK market.
• Showcase Process: For each selected project, clearly articulate the brief, your creative process, the tools used (including any AI applications), challenges faced, and the measurable results or impact achieved.
• Highlight Motion & AI: Ensure your portfolio prominently features short-form motion content and any examples of AI tools being leveraged in your workflow.
• Brand Consistency Focus: Include examples where you've applied or developed brand systems, demonstrating an understanding of maintaining visual integrity.
• Quantify Results: Wherever possible, use data and metrics to demonstrate the effectiveness of your designs (e.g., increased click-through rates, conversion improvements).

Challenge Preparation:

• Anticipate Creative Briefs: Be prepared to receive a hypothetical creative brief for a UK marketing campaign and outline your approach, visual concepts, and rationale.
• AI Tool Proficiency: Be ready to discuss your experience with or approach to using AI tools for design, potentially demonstrating their application.
• Performance Metrics: Prepare to discuss how you measure the success of your visual assets and how you would use performance data to iterate.
• Brand System Thinking: Be ready to discuss how you would build or maintain a scalable brand system for a fast-growing company.

📝 Enhancement Note: The interview process is expected to be rigorous, focusing on practical skills, strategic thinking, and cultural fit. A strong, well-articulated portfolio is critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and image manipulation (Photoshop, Illustrator, InDesign).
• Motion Graphics Software: After Effects for animation and motion graphics, Premiere Pro for video editing.
• Collaborative Design Platforms: Figma for UI/UX design, prototyping, and team collaboration.
• AI Creative Tools: Proficiency or strong curiosity in tools like Midjourney, DALL·E, and Runway for ideation, asset generation, and workflow enhancement.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad managers) to understand visual asset performance is beneficial.
• Ability to interpret data and translate insights into actionable design improvements.

CRM & Automation:

• While not a direct CRM role, understanding how visual assets are deployed through marketing automation and CRM systems (e.g., in email campaigns, landing pages) can be advantageous.
• Experience with templating systems for efficient asset deployment.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools, with a significant emphasis on emerging AI technologies and collaborative platforms, reflecting a modern, agile creative operation.

👥 Team Culture & Values

Operations Values:

• Clarity & Execution: A core value driving all actions; tasks are clearly defined, and execution is paramount.
• Speed & Ownership: The team operates at a high velocity, and individuals are expected to take full ownership of their responsibilities and contributions.
• Data-Driven Iteration: Decisions and creative directions are informed by performance data, fostering a culture of continuous improvement and optimization.
• Bold Ideas & Experimentation: The company encourages creativity, experimentation, and the pursuit of innovative solutions, valuing bold ideas.
• Raising the Bar: A commitment to excellence where every team member is expected to contribute meaningfully and elevate the overall quality of work.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with content, video, and performance marketing teams is essential for cohesive campaign execution.
• Lean & Agile: The team operates with a high degree of efficiency, requiring direct communication and quick decision-making.
• Feedback Loops: An environment that likely encourages constructive feedback to drive iterative improvements and maintain high standards.
• Knowledge Sharing: Although lean, emphasis on sharing insights and best practices to collectively elevate the team's capabilities.

📝 Enhancement Note: The company culture emphasizes a results-oriented, fast-paced, and collaborative environment where individuals are empowered and expected to contribute significantly.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: Adapting to a fast-paced environment that demands rapid creative output while maintaining high quality and brand consistency.
• AI Integration: Effectively leveraging new and evolving AI tools to enhance, rather than replace, creative craft and strategic thinking.
• Performance Optimization: Continuously balancing creative excellence with the demands of performance marketing and conversion goals.
• Remote Collaboration: Maintaining strong communication and creative synergy within a fully remote team structure across the UK.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in cutting-edge AI creative tools, becoming a go-to resource for generative design and AI-assisted production.
• Performance Design Specialization: Develop advanced skills in creating visuals specifically optimized for digital advertising and conversion metrics.
• Creative Leadership: Gain experience in leading creative direction for a specific market, with potential to grow into broader leadership roles.
• Cross-Functional Exposure: Learn from and collaborate with experts in content, video production, and performance marketing, broadening your understanding of integrated GTM strategies.

📝 Enhancement Note: The role presents opportunities to work at the forefront of creative technology (AI) and performance marketing, offering significant professional development in high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a compelling visual asset for a specific target audience, like the UK market." (Prepare to discuss your workflow, conceptualization, and execution stages, referencing portfolio examples.)
• "How do you balance artistic vision and brand consistency with the need for conversion-focused visuals in performance marketing?" (Focus on your understanding of A/B testing, data analysis, and iterative design.)
• "Walk us through a project where you used AI tools to enhance your design process or accelerate production. What were the challenges and outcomes?" (Be ready to discuss specific AI tools and demonstrate practical application.)

Company & Culture Questions:

• "What interests you about BJAK's mission and its expansion into AI-integrated applications?" (Research BJAK's background, particularly their success in Southeast Asia and their forward-looking approach.)
• "How do you thrive in a lean, high-output, and flat organizational structure?" (Highlight your self-starter mentality, ability to take ownership, and preference for agile environments.)
• "How do you approach collaboration with remote teams, especially when working with content, video, and performance marketing stakeholders?" (Emphasize communication strategies, proactive engagement, and use of collaborative tools.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around narratives – the problem, your solution (design), the process, and the impact.
• Quantify Impact: For each project, provide specific metrics or qualitative feedback that demonstrate the success of your visual assets.
• Highlight AI & Motion: Dedicate specific slides or sections to showcase your motion design skills and any innovative use of AI tools.
• UK Market Relevance: If possible, tailor your presentation to emphasize work or understanding relevant to the UK consumer landscape.
• Conciseness: Be prepared to present key highlights efficiently, as time may be limited.

📝 Enhancement Note: Preparation should focus on demonstrating not only creative talent but also strategic thinking, adaptability to new technologies (AI), and a results-oriented approach within a fast-paced, collaborative setting.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby.
• Curate Your Portfolio: Select 5-7 of your strongest digital-first design projects, ensuring they showcase your graphic design, motion graphics, AI tool usage, and performance-driven creative skills relevant to the UK market.
• Craft a Targeted Resume: Highlight your 5+ years of experience, specific software proficiencies (Adobe Creative Suite, Figma, After Effects, Premiere Pro), and any experience with AI creative tools or performance marketing. Quantify achievements where possible.
• Prepare Your Narrative: Practice articulating your design process, problem-solving approach, and the impact of your work for each portfolio piece. Be ready to discuss your experience with remote collaboration and fast-paced environments.
• Research BJAK: Understand BJAK's mission, their success in Southeast Asia, and their strategic focus on AI integration. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.