Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-10

Experience Level: 5-10 years

Remote Status: Remote OK

🚀 Role Summary

• Lead the creation and execution of visually compelling assets specifically tailored for the UK market across various digital platforms, including marketing campaigns, social media, web, and digital advertising.

• Translate creative briefs into impactful, conversion-focused visuals, incorporating both static and short-form motion content to enhance brand presence and drive user engagement.

• Collaborate closely with UK-based content, video, and performance marketing teams to ensure cohesive and effective visual strategies that align with business objectives.

• Leverage and explore AI tools to augment the creative ideation process, accelerate production timelines, and maintain a competitive edge in visual design trends.

📝 Enhancement Note: This role is positioned as a Lead Graphic Designer with a strong emphasis on digital-first execution, performance-driven visuals, and the integration of AI tools within a fast-paced, high-growth startup environment. The focus on the UK market suggests a need for culturally relevant design and an understanding of local consumer behavior.

📈 Primary Responsibilities

• Spearhead the design and production of UK-focused visual assets for marketing campaigns, social media channels, website interfaces, and digital advertising platforms, encompassing both static and motion graphics.

• Develop bold, compelling visuals that effectively communicate key messages and drive conversions, by translating creative briefs into actionable design concepts.

• Produce engaging short-form motion content and static assets designed to elevate the Bjak brand's visibility and appeal within the UK market.

• Support UK product marketing initiatives by creating clear, benefit-driven visuals that resonate with the target audience and highlight product value propositions.

• Foster close collaboration with UK content creators, video producers, and performance marketing specialists to ensure integrated and impactful campaign execution.

• Analyze performance data from visual assets to identify trends, iterate on designs, and scale successful visual directions that optimize campaign effectiveness.

• Maintain rigorous brand consistency and uphold the highest standards of visual excellence across all design outputs for the UK region.

• Actively utilize and experiment with AI-powered design tools (e.g., Midjourney, DALL·E, Runway) to enhance creative ideation, streamline production workflows, and explore novel visual approaches.

• Contribute to the development and ongoing maintenance of UK-specific brand templates, style guides, and scalable visual systems to ensure efficient and consistent brand application.

• Proactively research and integrate emerging design, motion graphics, and AI trends relevant to the UK market to maintain a visually competitive and innovative brand presence.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership, hands-on execution, cross-functional collaboration, and a forward-thinking approach to design technology, particularly AI. The emphasis on performance data and iterative optimization is crucial for a role focused on driving measurable results.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communication, or a related creative field is implied through the experience and portfolio requirements. Candidates with formal education in design are likely to possess a strong theoretical understanding of design principles.

Experience: A minimum of 5 years of progressive experience in graphic design, motion design, or creative content creation roles, with a demonstrated ability to deliver high-quality digital-first assets in fast-paced environments.

Required Skills:

• Proven expertise in graphic design principles, including layout, composition, typography, and visual hierarchy.

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in After Effects and Premiere Pro for motion graphics and video editing.

• Proficiency in Figma for collaborative design and prototyping.

• Demonstrated ability in visual storytelling and creating compelling digital-first assets.

• Experience or strong demonstrable curiosity in utilizing AI tools for creative production (e.g., Midjourney, DALL·E, Runway).

• Ability to translate creative briefs into bold, conversion-focused visual concepts.

• Capacity to execute designs quickly and meet tight deadlines consistently.

Preferred Skills:

• Experience in producing short-form video ads, social media video content, or performance creatives.

• Exposure to performance-driven design methodologies and high-growth startup environments.

• Basic sound design skills or introductory VFX capabilities.

• Familiarity with designing and implementing templates, asset libraries, and scalable brand systems.

📝 Enhancement Note: The requirements emphasize a balance between foundational design skills and modern technical proficiencies, including motion graphics and AI tools. The preference for performance-driven experience points towards a role that values measurable impact alongside creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A digital-first portfolio showcasing a strong track record of creating impactful visual assets for marketing campaigns, social media, web, and digital advertising.

• Demonstrations of visual storytelling capabilities, highlighting the ability to convey complex messages through clear and engaging visuals.

• Examples of both static and motion graphics, illustrating proficiency in short-form content creation.

• Case studies or projects that highlight iterative design processes, demonstrating how performance data was used to optimize visual outcomes.

• Evidence of strong typography, layout, and composition skills, with a focus on visual hierarchy and brand consistency.

Process Documentation:

• Ability to articulate the design process from brief to final asset, including ideation, concept development, execution, and iteration.

• Documentation of how brand systems and templates were developed or utilized to ensure scalability and consistency.

• Examples of how performance data and analytics were integrated into the design workflow to inform creative decisions and improve results.

• Clear explanation of workflows for collaborating with cross-functional teams (content, video, performance marketing) on visual asset development.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards practical application, measurable results, and adaptability, particularly with the inclusion of AI tools and performance-driven design. This indicates a need for candidates who can not only create visually appealing work but also demonstrate its effectiveness.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Explanation: This range is based on typical compensation for Lead Graphic Designers with 5-10 years of experience in the London, UK market, considering the remote work arrangement and the emphasis on digital and motion design skills. The final compensation will be determined by the candidate's specific qualifications, skills, and relevant experience.

Benefits:

• Competitive compensation package with a clear pathway to advancing into creative leadership roles.

• Opportunity to own and develop high-impact visuals that will be seen by a significant user base in the UK.

• Experience within a fast-paced, execution-driven environment that values speed and efficiency.

• A supportive culture that actively encourages experimentation, bold ideas, and continuous learning.

• Significant flexibility with remote work arrangements across the United Kingdom.

Working Hours: Approximately 40 hours per week, with the expectation of flexibility to meet project deadlines and business needs in a fast-paced environment.

📝 Enhancement Note: The salary range is within the expected parameters for a mid-to-senior level graphic design role in London, especially considering the remote flexibility. The listed benefits highlight career progression and the opportunity for significant creative ownership, which are attractive to experienced designers.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Insurtech / Application Platforms. Bjak operates in the digital platform space, having pioneered the first and leading insurance platform in Southeast Asia. They are now expanding into new use cases leveraging AI, indicating a strong focus on innovation and technological advancement.

Company Size: The provided data does not specify the exact company size, but descriptions suggest a lean, highly talented, and motivated team operating within a very flat organization. This implies a dynamic, collaborative, and results-oriented culture where individual contributions are highly visible and valued.

Founded: The founding date is not provided, but the company has a history of developing successful platforms, specifically the leading insurance platform in Southeast Asia, and is now actively building new AI-integrated applications. This suggests a company with a proven track record and an ambitious future.

Team Structure:

• The operations team is likely integrated within a lean, high-output structure where individuals are expected to be hands-on and contribute directly to the company's mission.

• Reporting structures are characterized by a very flat organization, meaning direct access to leadership and less hierarchical bureaucracy.

Methodology:

• Data analysis and insights are crucial, with a focus on analyzing performance data to iterate and optimize visual assets.

• Workflow planning and optimization strategies are employed to ensure speed and efficiency, particularly in a fast-paced environment.

• Automation and efficiency practices are actively encouraged, especially through the adoption of AI tools to enhance ideation and production.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as lean, fast-paced, and ownership-driven, with a strong emphasis on engineering and product excellence. The introduction of AI into their product development suggests a forward-thinking and innovative approach. The flat organizational structure implies a high degree of autonomy and direct impact for team members.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Lead Graphic Designer, indicating a senior individual contributor role with significant creative ownership and potential for leadership. It involves not just execution but also strategic input on visual direction and brand consistency for the UK market.

Reporting Structure: Within Bjak's "very flat organization," this role likely reports directly to a Head of Marketing, Creative Director, or a similar senior leader responsible for GTM strategy and brand execution in the UK. Direct collaboration with performance marketing and content teams is a key aspect of the day-to-day reporting and operational dynamics.

Operations Impact: The Lead Graphic Designer has a direct impact on the success of marketing campaigns and product launches in the UK by creating compelling visuals that drive user acquisition, engagement, and conversion. Their work directly influences brand perception and the effectiveness of performance marketing efforts by translating creative strategy into tangible, high-performing assets.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in performance-driven design, leveraging AI tools for creative production, and developing scalable brand systems. This role offers a clear pathway to becoming a senior creative lead or art director within the company.

• Industry Conference & Certification Participation: Potential to attend industry events focused on design, motion graphics, AI in creativity, and digital marketing to stay abreast of the latest trends and technologies.

• Operations Mentorship & Leadership: As a "Lead" role, there's an inherent opportunity to mentor junior designers (if applicable in the future team structure) and influence the creative direction and standards for the UK market, laying the groundwork for future creative leadership positions.

📝 Enhancement Note: The "Lead" title suggests a significant level of responsibility and autonomy. Growth opportunities are framed around deepening specialized skills, staying current with technological advancements (AI), and developing leadership capabilities within a dynamic startup environment.

🌐 Work Environment

Office Type: This is a fully remote role within the UK, offering significant flexibility. While there might not be a physical "office" in the traditional sense for this position, the company culture emphasizes a lean, high-output, and collaborative environment.

Office Location(s): The role is based in the UK, with remote work flexibility across the country. This means candidates can work from anywhere within the United Kingdom, aligning with the company's distributed workforce model.

Workspace Context:

• The remote nature of the role requires a self-disciplined approach to work, with a strong emphasis on asynchronous communication and effective use of collaboration tools.

• Access to necessary design software and technology is assumed, with an emphasis on utilizing cutting-edge AI tools for creative enhancement.

• Opportunities for interaction with the operations team and cross-functional colleagues will primarily be through digital channels, necessitating clear communication and proactive engagement.

Work Schedule: The standard working hours are approximately 40 hours per week. However, the fast-paced, execution-driven environment implies a need for flexibility to meet project deadlines and respond to evolving business needs. This may involve occasional work outside standard hours.

📝 Enhancement Note: The fully remote nature of the role necessitates strong self-management skills and proficiency in digital collaboration tools. The emphasis on a "lean, high-output" environment suggests a culture that values results and efficiency, even with remote flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Creative Challenge/Portfolio Review: A practical exercise or in-depth discussion of the candidate's portfolio, focusing on their approach to visual problem-solving, execution quality, and understanding of performance-driven design. This may involve presenting specific case studies.

• Cross-functional Interviews: Discussions with members of the UK content, video, and performance marketing teams to evaluate collaboration style, communication skills, and ability to integrate design within broader marketing strategies.

• Final Interview: A meeting with senior leadership to discuss strategic vision, cultural fit, and long-term career aspirations within Bjak.

Portfolio Review Tips:

• Highlight UK Market Relevance: Showcase projects that demonstrate an understanding of the UK audience, design trends, and cultural nuances.

• Emphasize Performance & Iteration: Include case studies that clearly articulate how your designs contributed to specific performance metrics (e.g., conversion rates, engagement) and demonstrate your process for iterating based on data.

• Showcase AI Integration: If possible, include examples where AI tools were used to enhance creativity, speed up production, or explore novel visual directions, explaining your approach and the outcomes.

• Demonstrate Motion Skills: Provide a clear demonstration of your motion graphics capabilities, whether through video clips, GIFs, or interactive elements within your portfolio.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, the solution, and the measurable results.

Challenge Preparation:

• Be prepared to discuss your design process for creating conversion-focused visuals for digital advertising and social media.

• Practice articulating how you would use AI tools to enhance creative ideation and production workflows.

• Prepare examples of how you have collaborated with marketing and content teams to achieve campaign objectives.

• Think about how you would maintain brand consistency and visual excellence across a wide range of digital outputs.

📝 Enhancement Note: The application process likely involves a strong emphasis on portfolio review and practical demonstration of skills, particularly in performance-driven design and the integration of AI. Candidates should be ready to articulate their process and the impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic and motion design tasks. Proficiency in Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro is mandatory.

• Figma: Critical for collaborative design, prototyping, and maintaining design systems, particularly in a remote and team-oriented environment.

• AI Creative Tools: Experience or strong curiosity with tools like Midjourney, DALL·E, and Runway for ideation, image generation, and potentially short-form video creation.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how design assets are deployed and tracked within marketing automation platforms or CRMs may be beneficial, though not a primary requirement for this design role.

📝 Enhancement Note: The technology stack heavily favors industry-standard creative software, with a significant emphasis on motion graphics tools and a forward-looking inclusion of AI-powered creative platforms. This indicates a role that is at the forefront of design technology adoption.

👥 Team Culture & Values

Operations Values:

• Speed & Execution: A core value is the ability to move fast and deliver high-quality results efficiently, reflecting the nature of a high-growth startup.

• Ownership: Team members are expected to think like owners, taking initiative and responsibility for their work and its impact.

• Clarity & Iteration: Decisions and actions are driven by clear objectives, with a continuous process of testing, learning, and iterating to improve outcomes.

• Excellence & Craft: A commitment to high standards in both technical execution and creative output, with pride taken in the quality of work.

• Curiosity & Innovation: Encouragement to stay curious about new tools, techniques, and creative approaches, particularly in leveraging AI for design.

Collaboration Style:

• Lean & High-Output: Collaborative efforts are characterized by efficiency, direct communication, and a focus on achieving tangible outputs quickly.

• Cross-functional Integration: Designers work closely with content, video, and performance marketing teams, requiring strong communication and a shared understanding of campaign goals.

• Feedback Exchange: An environment that likely embraces constructive feedback as a means to refine designs and improve performance, fostering a culture of continuous improvement.

• Knowledge Sharing: Opportunities to share insights on design trends, AI tools, and performance learnings within the team to elevate collective capabilities.

📝 Enhancement Note: The culture values proactivity, results, and a willingness to embrace new technologies and methodologies. Collaboration is key, but it's framed within a context of speed and efficiency, demanding clear communication and a results-oriented mindset from all team members.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The demand for quick turnaround times in a fast-paced environment while maintaining high creative standards and brand consistency can be challenging.

• Performance Optimization: Translating creative vision into visuals that demonstrably drive performance metrics requires a data-driven mindset and the ability to iterate based on analytics.

• AI Integration Learning Curve: Effectively integrating and leveraging new AI tools for creative production requires continuous learning and experimentation to maximize their benefits.

• Remote Collaboration: Maintaining strong communication, collaboration, and team cohesion within a fully remote setup while working on high-impact projects.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in performance marketing creative, AI-assisted design workflows, and scalable brand system development.

• Industry Conference & Certification Participation: Opportunities to attend relevant design, motion graphics, and AI in creativity conferences or pursue certifications to enhance skill sets.

• Operations Mentorship & Leadership: Potential to mentor emerging talent and influence the creative direction and standards for the UK market, fostering leadership capabilities.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges at the intersection of creativity, technology (AI), and performance marketing, all within a dynamic remote setting. Growth is tied to mastering these areas and developing leadership potential.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of social media ads for a new product launch in the UK market, considering our goal of driving conversions?" (Focus on process, target audience, and performance metrics.)

• "Describe a situation where you used data analytics to inform and improve your visual design decisions. What was the outcome?" (Demonstrates data-driven approach and iterative design.)

• "How do you see AI tools like Midjourney or DALL·E changing the landscape of graphic design, and how would you integrate them into your workflow at Bjak?" (Assesses understanding of AI in design and practical application.)

Company & Culture Questions:

• "Based on your research, what do you see as Bjak's unique value proposition in the UK market, and how would your design work support it?" (Tests company research and strategic thinking.)

• "Describe your experience working in a fast-paced, flat organizational structure. How do you thrive in such environments?" (Assesses cultural fit and adaptability.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the creative process, the solution, and the measurable results. Use compelling visuals and concise text.

• Highlight Performance Impact: Quantify the success of your designs whenever possible. Use metrics like conversion rates, click-through rates, engagement increases, or brand recall improvements.

• Showcase AI & Motion Skills: Dedicate specific sections or examples to demonstrate your proficiency with AI tools and motion graphics. Explain your rationale and the added value these skills bring.

• Tailor to Bjak: Emphasize projects that align with Bjak's focus on digital-first, conversion-driven, and potentially AI-enhanced creative work. Show an understanding of their brand and target market.

• Be Ready for Technical Questions: Prepare to discuss specific software functionalities, design techniques, and your thought process behind certain creative decisions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, technical proficiency (especially with AI and motion), and a data-driven approach to design, all within the context of a fast-paced, remote startup environment.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Highlight keywords from the job description such as "graphic design," "motion design," "Adobe Creative Suite," "Figma," "After Effects," "AI tools," "performance marketing," and "UK market." Quantify achievements with metrics where possible to showcase impact.

• Curate Your Portfolio: Ensure your portfolio prominently features digital-first work, demonstrates visual storytelling, includes examples of motion graphics and AI tool usage, and clearly articulates the performance impact of your designs for UK audiences. Tailor your presentation to Bjak's mission and values.

• Prepare Your Narrative: Practice walking through your portfolio, articulating your design process, explaining how you've used data to optimize visuals, and discussing your experience with AI tools and remote collaboration. Be ready to answer strategic and behavioral questions.

• Research Bjak: Thoroughly understand Bjak's mission, its position in the market (especially in Southeast Asia and its expansion into the UK), its product offerings, and its company culture. This will allow you to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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