Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: Zurich, Switzerland

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-08-04T00:00:00

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of visually compelling assets for marketing campaigns, social media, web, and digital advertising, encompassing both static and motion graphics.

• Translate creative briefs into impactful, conversion-focused visuals that drive engagement and achieve campaign objectives.

• Produce high-quality short-form motion content and static assets to enhance brand presence and marketability.

• Collaborate closely with content, video, and performance marketing teams to ensure cohesive and effective visual communication strategies.

• Leverage AI tools to accelerate ideation, streamline production workflows, and maintain a competitive edge in visual content creation.

📝 Enhancement Note: This role is positioned as a "Lead" Graphic Designer, implying a significant level of autonomy, strategic input, and potential mentorship responsibilities within the design function, particularly concerning visual execution and brand consistency. The emphasis on AI tools suggests a forward-thinking design team focused on efficiency and innovation.

📈 Primary Responsibilities

• Lead the end-to-end visual asset creation process for all marketing initiatives, including digital advertising, social media campaigns, website content, and promotional materials.

• Develop and execute creative concepts that align with brand guidelines and campaign objectives, ensuring a strong focus on conversion rates and user engagement.

• Produce polished short-form motion graphics and animated assets for various digital platforms, enhancing visual appeal and storytelling.

• Design clear, benefit-driven visuals to support product marketing efforts, effectively communicating value propositions to target audiences.

• Analyze performance data from visual assets, collaborating with performance marketing to iterate on designs, optimize for engagement, and scale successful visual directions.

• Maintain absolute brand consistency and elevate visual excellence across all touchpoints, from initial concept to final delivery.

• Integrate AI-powered design tools (e.g., Midjourney, DALL·E, Runway) into the creative process to boost ideation, accelerate asset production, and explore novel visual styles.

• Contribute to the development and upkeep of brand templates, style guides, and scalable visual systems to ensure efficient and consistent design output.

• Proactively research and stay abreast of the latest design, motion graphics, and AI trends to ensure Bjak's visual content remains cutting-edge and competitive.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with a strong performance marketing orientation. The expectation to "own" visual directions and "scale high-performing visual directions" points towards a need for data-informed design decisions and a proactive approach to optimization, aligning with revenue operations principles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in graphic design principles, visual communication, and digital media is implied through the experience and portfolio requirements.

Experience: Minimum of 5 years of dedicated experience in graphic design, motion design, or a related creative content production role.

Required Skills:

• Proven expertise in digital-first design, with a portfolio showcasing strong visual storytelling capabilities and high-quality execution.

• Advanced proficiency in the Adobe Creative Suite (Photoshop, Illustrator), Figma, After Effects, and Premiere Pro, including comprehensive knowledge of motion graphics workflows.

• Demonstrated ability to conceptualize and produce impactful static and motion visual assets for marketing campaigns and digital advertising.

• Solid understanding of layout, composition, typography, color theory, and brand system application.

• Experience with or demonstrated strong curiosity and aptitude for utilizing AI tools (e.g., Midjourney, DALL·E, Runway) in creative production workflows.

• Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines with consistent quality.

• Strong English communication skills, both written and verbal, for effective collaboration within a global, multi-national team. Preferred Skills:

• Experience in producing short-form advertisements, social media videos, or performance-driven creatives.

• Prior exposure to performance-driven design methodologies or working within high-growth startup environments.

• Basic sound design skills or experience with simple visual effects (VFX) for motion graphics.

• Familiarity with creating and managing design templates, asset libraries, and scalable brand systems for efficient deployment.

📝 Enhancement Note: The requirement for "strong curiosity about AI tools" suggests that while direct experience is a plus, a demonstrated ability to learn and adapt to new technologies is equally valued. The emphasis on "performance-driven design" and "conversion-focused visuals" directly links design output to business outcomes, a key aspect of revenue-focused operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 5 years of design work with a clear emphasis on digital-first execution and visual storytelling.

• Portfolio pieces should demonstrate the ability to translate creative briefs into bold, conversion-focused visuals and high-quality static/motion assets.

• Include examples of work across marketing campaigns, social media, web, and digital advertising, highlighting a range of design challenges and solutions.

• Showcase proficiency in Adobe Creative Suite, Figma, and motion graphics software (After Effects, Premiere Pro) through practical project examples.

• Provide evidence of how design decisions were informed by performance data and iteration for optimization, where applicable. Process Documentation:

• Demonstrate understanding of workflow design and optimization for creative asset production, including how to manage multiple projects efficiently.

• Illustrate methods for implementing and potentially automating aspects of the design process, especially when leveraging AI tools.

• Show how design performance is measured and analyzed, with examples of iterative improvements based on data insights.

📝 Enhancement Note: For a "Lead" role, the portfolio is expected to not only display creative talent but also strategic thinking. Candidates should be prepared to articulate the "why" behind their design choices, the processes they followed, and the measurable impact their work has had on campaign performance and brand objectives, aligning with operations' focus on efficiency and ROI.

💵 Compensation & Benefits

Salary Range: Given the Lead Graphic Designer title, 5+ years of experience, and location in Zurich, Switzerland (a high cost-of-living area), a competitive salary range is expected. Based on industry benchmarks for similar roles in Switzerland, an estimated annual salary could range from CHF 90,000 to CHF 120,000, depending on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Remote Work Flexibility: Fully remote position with the requirement to be based in Switzerland, offering excellent work-life balance.

• Global Team Exposure: Opportunity to work with a diverse, international team comprising over 20 nationalities.

• Impactful Work: Be part of a mission-driven company focused on improving financial planning, saving, and investing for millions.

• Innovation Focus: Direct involvement with cutting-edge AI tools and technologies in the creative process.

• Ownership Culture: A work environment that values individual contribution, ownership, and the pursuit of passion over mere hours worked.

• Competitive Compensation: Attractive salary package commensurate with experience and the high cost of living in Switzerland.

• Professional Development: Encouragement to stay ahead of trends and explore new creative approaches.

Working Hours: While the exact hours are not specified, it is assumed to be a standard full-time role, likely around 40 hours per week. The company culture emphasizes passion and impact over strict hour-counting, suggesting a results-oriented approach with potential for flexibility.

📝 Enhancement Note: Salary estimation is based on general market data for Lead Graphic Designer roles in Switzerland. Actual compensation will depend on Bjak's specific compensation strategy, the candidate's qualifications, and the final negotiation. The benefits highlight the appeal of a remote role in a high-cost-of-living region with a focus on innovation and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Financial Technology), specifically focused on insurance and broader financial services (spending, saving, investing, exchanging, travelling).

Company Size: Bjak operates with a lean, high-output team structure. While the exact number isn't specified, the mention of "over 20 nationalities" and teams working "around the world, with our offices and remotely" suggests a growing, internationally distributed company, likely in the scale-up phase.

Founded: Started in 2019, Bjak is a relatively young company, positioning itself as a disruptor in the Southeast Asian FinTech market with expansion into broader financial services.

Team Structure:

• The design team appears to be integrated within a larger marketing and product function, working closely with content, video, and performance marketing.

• Collaboration is cross-functional, emphasizing shared ownership and a unified approach to achieving business objectives.

• The "lean, high-output team" implies a flat hierarchy where individual contributions are highly valued and recognized. Methodology:

• Data-Driven Decisions: Emphasis on analyzing performance data to inform and optimize creative output, a core tenet of revenue operations.

• Agile & Iterative: The culture values speed, clarity, execution, and iteration, suggesting an agile approach to project management and creative development.

• Ownership & Passion: Employees are encouraged to act like owners, pursue their passions, and contribute meaningfully without strict adherence to working hours.

• Innovation & Technology: Proactive adoption of new tools, particularly AI, to enhance efficiency and creative capabilities.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Bjak's culture is characterized by speed, ownership, and a focus on measurable impact, mirroring the operational efficiency and results-orientation expected in revenue and sales operations roles. The FinTech industry context means a strong emphasis on data, security, and user trust.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead" position, indicating a senior individual contributor role with significant creative ownership and strategic input. It sits above a standard graphic designer but may not necessarily involve direct people management, focusing more on leading creative execution and driving visual strategy.

Reporting Structure: While not explicitly stated, the Lead Graphic Designer likely reports to a Head of Marketing, Creative Director, or a similar senior marketing/product leader. They will collaborate closely with other marketing functions.

Operations Impact: The Lead Graphic Designer's work directly impacts revenue through conversion-focused visuals for marketing campaigns and digital advertising. By optimizing visual performance, they contribute to lead generation, customer acquisition, and brand perception, which are critical GTM (Go-To-Market) objectives.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Director role or lead a larger design team as the company scales.

• Specialization: Deepen expertise in performance-driven design, AI-enhanced creative production, or specific areas of motion graphics.

• Cross-Functional Expertise: Gain deeper insights into performance marketing, content strategy, and product marketing through close collaboration.

• Industry Influence: Contribute to defining Bjak's visual identity in the competitive FinTech and insurance landscape.

📝 Enhancement Note: The growth path for a Lead Graphic Designer in a fast-paced startup like Bjak often involves expanding responsibilities in strategy, team leadership, and influencing broader marketing and product initiatives. The role offers a direct line of sight to business impact, making it attractive for operations-minded professionals who value measurable results.

🌐 Work Environment

Office Type: This is a fully remote position, allowing candidates to work from their preferred location within Switzerland.

Office Location(s): While the company has offices, this specific role is remote and requires the candidate to be based in Switzerland. This allows access to the Swiss market and potentially local client/stakeholder interactions if needed, though the primary mode of work is remote.

Workspace Context:

• Independent Work: Requires self-discipline and a dedicated home office setup conducive to focused creative work and video conferencing.

• Digital Collaboration Tools: Heavy reliance on digital platforms for communication, project management, and asset sharing.

• Access to Technology: Expected to have reliable internet access and potentially company-provided software licenses or a stipend for tools.

• Global Team Interaction: Opportunities to connect with a diverse international team, fostering a broad perspective and cross-cultural understanding.

Work Schedule: Standard full-time hours are expected, with an emphasis on results and output rather than strict timekeeping. Flexibility may be available, but core working hours for team collaboration will likely be observed.

📝 Enhancement Note: The remote-first nature of this role in Switzerland means candidates must be comfortable with asynchronous communication and managing their own work environment. The focus on "high-output" and "clarity, execution, and iteration" suggests a structured remote work approach.

📄 Application & Portfolio Review Process

Interview Process:

• Phase 1: Online Assessment/Practical Task: Expect a design challenge designed to evaluate practical skills, speed, and ability to interpret briefs. This is likely a timed exercise or a take-home project.

• Phase 2: Role-Specific Interview: A deeper dive into your experience, portfolio, and approach to design challenges. This interview will likely assess your understanding of performance marketing, brand systems, and AI tool integration.

• Phase 3: CEO/Final Round: A meeting with the CEO to assess cultural fit, strategic thinking, passion for the mission, and overall alignment with Bjak's vision.

Portfolio Review Tips:

• Curate for Impact: Select 5-8 of your strongest, most relevant projects that showcase digital-first design, conversion-focused visuals, and motion graphics.

• Tell a Story: For each project, clearly articulate the brief, your strategic approach, the tools used (including AI, if applicable), your specific role, and the measurable results or impact achieved. Use metrics where possible.

• Highlight AI Integration: If you've used AI tools, clearly explain your process, how it enhanced your creativity or efficiency, and the outcome.

• Demonstrate Brand Thinking: Show examples of how you've maintained brand consistency or developed scalable visual systems.

• Prepare for a Walkthrough: Be ready to present your portfolio live, discussing your design rationale and answering in-depth questions about your process and decision-making.

Challenge Preparation:

• Understand the Brief: Pay close attention to the objectives, target audience, and any constraints provided in the assessment brief.

• Prioritize Speed and Quality: Balance the need for a high-quality output with the time constraints. Focus on delivering a strong concept with clean execution.

• Showcase Your Process: Even in a timed exercise, try to document your thought process or key decisions. This can be done through annotations or a brief explanation.

• Align with Bjak's Values: Consider Bjak's emphasis on performance, ownership, and innovation when approaching the challenge.

📝 Enhancement Note: The rapid interview process (aiming for completion within one week) indicates Bjak is seeking decisive candidates. Prioritizing candidates who complete assessments quickly suggests efficiency is highly valued. The portfolio review will be critical, focusing not just on aesthetics but on strategic thinking and measurable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (for graphic design and asset creation).

• Motion Graphics Software: After Effects, Premiere Pro (for video editing and motion graphics).

• Prototyping/Design Tools: Figma (for UI/UX design, prototyping, and collaborative design).

• AI Creative Tools: Midjourney, DALL·E, RunwayML (for ideation, asset generation, and advanced motion/video creation).

Analytics & Reporting:

• While not explicitly listed for designers, proficiency in understanding and utilizing data from analytics platforms (e.g., Google Analytics, social media analytics, ad platform dashboards) to inform design decisions is crucial.

• Familiarity with A/B testing concepts for visual assets. CRM & Automation:

• Not directly applicable to this role, but an understanding of how marketing campaigns are managed within CRM systems and automated marketing platforms would be beneficial for context.

📝 Enhancement Note: The explicit mention of AI tools (Midjourney, DALL·E, Runway) is a significant indicator of Bjak's commitment to leveraging cutting-edge technology in their creative operations. Proficiency in these tools, or a strong demonstrable ability to learn them quickly, will be a key differentiator.

👥 Team Culture & Values

Operations Values:

• Clarity, Execution, Iteration: These are core tenets that drive the team's work. Designs must be clear, execution must be efficient, and there must be a willingness to iterate based on feedback and data.

• Ownership: Team members are expected to take full responsibility for their work, from conception to completion and optimization, acting as owners of their respective domains.

• Passion & Drive: A culture that values individuals who are driven by their passion for building great products and solving problems, rather than simply clocking in hours.

• Speed & Efficiency: The team operates in a fast-paced environment, valuing quick decision-making and rapid execution.

• Innovation: A continuous drive to explore new tools, techniques, and creative approaches, especially in the realm of AI.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with content, video, and performance marketing teams is essential for cohesive campaign execution.

• Lean & High-Output: The team is lean, meaning each member's contribution is significant. Collaboration is direct and focused on achieving shared goals efficiently.

• Results-Oriented: Discussions and collaborations are driven by the pursuit of measurable results and continuous improvement.

📝 Enhancement Note: The values emphasize a proactive, data-informed, and results-driven approach that aligns closely with the operational mindset of revenue and sales operations professionals. The culture is built for individuals who thrive on impact and ownership.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: The demand for rapid asset creation while maintaining high visual quality and brand integrity can be challenging.

• AI Integration Learning Curve: While AI tools are powerful, mastering their effective and ethical integration into a professional workflow requires continuous learning and experimentation.

• Performance Optimization: Translating creative vision into visuals that demonstrably drive conversions requires a deep understanding of marketing analytics and iterative design.

• Global Brand Consistency: Ensuring a unified brand look and feel across diverse marketing channels and potentially different regional nuances requires meticulous attention to detail and robust systems.

Learning & Development Opportunities:

• Advanced AI Tool Mastery: Become an expert in leveraging generative AI for creative production, staying at the forefront of this rapidly evolving field.

• Performance Marketing Design Expertise: Develop a deep understanding of how design directly impacts conversion rates and user acquisition strategies within a FinTech context.

• Brand System Development: Contribute to building and refining scalable brand guidelines and asset libraries that support global marketing efforts.

• Cross-Disciplinary Growth: Gain valuable experience working alongside performance marketers, content strategists, and product teams, broadening your overall GTM skillset.

📝 Enhancement Note: The challenges presented are typical of a fast-growing startup in the FinTech space, requiring adaptability and a proactive approach to problem-solving. The growth opportunities are substantial for a designer looking to expand their strategic influence and leverage cutting-edge technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex creative brief into a visually compelling, conversion-focused campaign. What was your process, and what were the results?" (Focus on your strategic approach, understanding of objectives, and ability to link design to outcomes.)

• "How would you approach designing a series of social media ads for a new FinTech product launch, considering Bjak's emphasis on speed and performance?" (Demonstrate your understanding of platform nuances, iterative design, and data-driven optimization.)

• "Walk us through your experience using AI tools like Midjourney or DALL·E in your design workflow. How did they enhance your process or the final output?" (Be specific about the tools, your prompts, the challenges encountered, and the benefits realized.) Company & Culture Questions:

• "Based on our mission and values, how do you see your role as a Lead Graphic Designer contributing to Bjak's success?" (Connect your skills and passion to Bjak's FinTech mission and operational values.)

• "How do you maintain brand consistency and visual excellence in a fast-paced, remote environment with multiple collaborators?" (Highlight your organizational skills, communication strategies, and understanding of brand systems.)

• "What does 'ownership' mean to you in a creative role, and how have you demonstrated it in previous positions?" (Showcase your proactive attitude, accountability, and drive to go beyond the basic requirements.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation logically, perhaps by campaign or by skill (e.g., motion graphics, performance ads). Start with your strongest, most relevant work.

• Quantify Results: For each project, clearly state the objective, your solution, and the measurable results (e.g., increased click-through rates, improved engagement, conversion lift). If exact numbers aren't available, discuss the intended impact and how you measured success.

• Explain Your "Why": Be prepared to articulate the strategic thinking behind every design decision. Why did you choose this color, this font, this animation? How did it serve the objective?

• Highlight AI Use Cases: Clearly label and explain any projects where AI tools were integral to the process, detailing your role and the specific benefits gained.

• Engage and Converse: Treat the presentation as a collaborative discussion rather than a one-way monologue. Be open to questions and engage with the interviewer's feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, a results-oriented mindset, and a strong understanding of how design contributes to business objectives, particularly in a performance-driven marketing context.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your submitted portfolio is tailored to this role, highlighting digital-first design, motion graphics, performance creatives, and any experience with AI tools. Prepare specific case studies that demonstrate your ability to drive conversion and engagement.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, proficiency in required software (Adobe CS, Figma, After Effects, Premiere Pro), and any experience with AI creative tools. Quantify achievements and responsibilities with relevant metrics where possible.

• Interview Preparation: Thoroughly review the "Interview Preparation" section above. Practice articulating your design process, strategic thinking, and the impact of your work, especially in relation to performance marketing and AI integration.

• Company Research: Familiarize yourself with Bjak's mission, products, and recent marketing efforts. Understand their position in the FinTech market and how their values of clarity, execution, iteration, and ownership translate into their operational approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.