Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 04, 2026

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Lead the creation of UK-focused visual assets across marketing campaigns, social media, web, and digital advertising, encompassing both static and motion content.

• Translate creative briefs into bold, conversion-focused visuals that drive engagement and brand recognition.

• Collaborate closely with UK content, video, and performance marketing teams to ensure cohesive and impactful visual strategies.

• Analyze performance data to iterate, improve, and scale high-performing visual directions, optimizing for conversion and brand presence.

• Utilize and explore AI tools to enhance ideation, accelerate production, and maintain a competitive visual edge.

📝 Enhancement Note: This role is positioned as a "Lead" Graphic Designer within a fast-paced, execution-driven environment, suggesting a need for strong individual contribution, creative ownership, and the ability to influence visual direction. The emphasis on UK-focused assets and collaboration with UK marketing teams indicates a need for localized design sensibility and understanding of the UK market. The integration of AI tools points to a forward-thinking approach to creative production and a requirement for adaptability.

📈 Primary Responsibilities

• Spearhead the design and execution of UK-specific visual assets for diverse marketing channels, including digital advertising, social media, and web platforms.

• Develop short-form motion content and static graphics that significantly elevate brand presence and user engagement.

• Partner with UK product marketing to craft clear, benefit-driven visuals that resonate with target audiences and support product launches.

• Conduct data-driven analysis of visual asset performance to identify trends, optimize creative strategies, and inform future design decisions.

• Maintain rigorous brand consistency and ensure exceptional visual excellence across all design outputs, adhering to established brand guidelines.

• Contribute to the development and refinement of UK brand templates and scalable visual systems to streamline creative workflows.

• Proactively research and integrate emerging UK design, motion graphics, and AI trends to maintain visual competitiveness and innovation.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, strategic collaboration, and data-informed optimization. The emphasis on "conversion-focused visuals" and "performance data analysis" suggests that this role is deeply integrated with performance marketing objectives, requiring a designer who understands how visuals drive business outcomes. The mention of "scalable brand thinking" and "visual systems" implies a need for strategic design that can be applied efficiently across a growing brand.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in graphic design principles, visual communication, or a related field is implicitly required through experience and portfolio demonstration.

Experience: 5+ years of progressive experience in graphic design, motion design, or creative content production roles, with a focus on digital-first applications.

Required Skills:

• Demonstrated expertise in digital-first graphic design and visual storytelling, showcased through a robust portfolio.

• High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in motion graphics software, including After Effects and Premiere Pro.

• Proficiency in collaborative design tools such as Figma.

• Strong understanding and application of layout, composition, typography, and visual hierarchy.

• Proven ability to execute design projects rapidly and meet tight deadlines in a fast-paced environment.

• Experience in developing and maintaining brand systems and ensuring visual consistency.

Preferred Skills:

• Experience in producing short-form advertisements, social media videos, or performance creatives.

• Exposure to performance-driven design principles and high-growth startup environments.

• Basic sound design or simple Visual Effects (VFX) skills.

• Familiarity with managing and utilizing design templates and asset libraries for scalability.

📝 Enhancement Note: The requirements emphasize a blend of traditional design craft with modern digital execution and an openness to AI integration. The "5+ years" experience combined with the "Lead" title suggests that candidates should not only be skilled practitioners but also possess a degree of strategic thinking and the ability to work with a degree of autonomy. The explicit mention of AI tools indicates a strong preference for candidates who are forward-thinking and adaptable to new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional design work, with a significant emphasis on digital-first projects.

• Demonstrations of visual storytelling capabilities across various digital platforms, including marketing campaigns, social media, and web interfaces.

• Examples of executed motion graphics and short-form video content, highlighting proficiency in After Effects and Premiere Pro.

• Case studies detailing the design process from brief to execution, emphasizing problem-solving, creative iteration, and performance outcomes.

• Evidence of strong typography, layout, and brand system application, showcasing a keen eye for detail and visual hierarchy.

Process Documentation:

• Case studies should clearly articulate the design brief, the challenges faced, the design solutions implemented, and the resulting impact, including any performance metrics.

• Documentation of how AI tools were integrated into the workflow to enhance ideation, speed up production, or achieve novel visual outcomes.

• Examples of how brand templates and visual systems were developed or utilized to ensure consistency and scalability across multiple outputs.

• Articulate the process of collaborating with cross-functional teams (e.g., performance marketing, content) and how feedback was incorporated to refine designs.

📝 Enhancement Note: For a "Lead" role, the portfolio is critical. It needs to go beyond just showcasing aesthetics; it must demonstrate strategic thinking, process efficiency, and impact. The candidate should be prepared to walk through their portfolio, explaining not just what they designed, but why and how it performed, especially concerning the integration of AI and performance optimization.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Explanation for Estimate: This range is based on current market data for Lead Graphic Designers in London, UK, factoring in the specified experience level (5-10 years), the remote work arrangement, and the company's focus on digital-first and AI-integrated creative. The upper end reflects more senior experience, specialized motion graphics skills, and proven performance-driven design capabilities.

Benefits:

• Competitive compensation: A salary package designed to attract and retain top talent.

• Pathway to creative leadership: Opportunities for professional growth and advancement into more senior creative roles.

• Ownership of high-impact visuals: Direct contribution to visually defining the brand for a significant user base in the UK.

• Fast-paced, execution-driven environment: A dynamic workplace that values speed, efficiency, and direct contribution.

• Culture that encourages experimentation and bold ideas: A supportive environment for innovation and pushing creative boundaries.

• Remote work flexibility across the UK: The ability to work from anywhere within the United Kingdom, offering flexibility and work-life balance.

Working Hours: Approximately 40 hours per week, with an expectation of flexibility to meet project deadlines and the demands of a fast-paced, execution-driven environment.

📝 Enhancement Note: The salary range is specified and aligns with typical London market rates for a Lead Graphic Designer with 5-10 years of experience. The benefits package emphasizes growth, impact, and flexibility, which are attractive to creative professionals. The mention of "ownership" and "high-impact visuals" suggests that the role offers significant creative control and visibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, insurance platform technology and AI-integrated applications). BJAK is a global-first brand focused on building superior application platforms. Their success in digitizing the insurance industry in Southeast Asia indicates a strong track record in innovation and market disruption.

Company Size: The description implies a lean, highly talented, and densely skilled team within a very flat organization. While an exact number isn't provided, this suggests a dynamic, agile environment where individual contributions are highly visible and valued.

Founded: The company was founded prior to developing its first insurance platform in Southeast Asia, indicating a history of product development and market experience. Their current mission involves building new, superior applications integrated with AI, showing a commitment to future growth and technological advancement.

Team Structure:

• The design team, while not explicitly detailed in size, is part of a "very flat organization" where "all members are expected to be hands-on." This suggests a collaborative, non-hierarchical structure.

• Collaboration is key, with close partnerships expected between the Lead Graphic Designer and UK content, video, and performance marketing teams.

Methodology:

• Data Analysis and Insights: The role requires analyzing performance data to iterate and improve visual directions, indicating a data-driven approach to creative optimization.

• Workflow Planning and Optimization: The company values efficiency, with expectations of contributing to visual systems and templates for scalable brand thinking.

• Automation and Efficiency Practices: Explicit use of AI tools for ideation and production speed highlights a commitment to leveraging technology for efficiency.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK appears to be a tech-forward company with a strong emphasis on product excellence, agility, and innovation. The "flat organization" structure suggests opportunities for direct impact and cross-functional collaboration. The focus on AI and efficiency indicates a culture that embraces technological advancement and data-driven decision-making.

📈 Career & Growth Analysis

Operations Career Level: This "Lead Graphic Designer" role represents a significant step in a creative career, moving beyond execution to incorporate leadership in visual direction and process optimization. It's a senior individual contributor role with potential for future leadership responsibilities.

Reporting Structure: While the exact reporting line isn't specified, in a "very flat organization" with a "lean, high-output team," the Lead Graphic Designer likely reports to a Creative Director, Head of Marketing, or a similar senior role. They are expected to collaborate closely with various marketing functions.

Operations Impact: The role has a direct impact on the company's visual brand presence and its effectiveness in driving conversions through marketing campaigns. By creating "bold, conversion-focused visuals" and optimizing them based on performance data, the Lead Graphic Designer directly contributes to BJAK's business objectives and user acquisition efforts in the UK market.

Growth Opportunities:

• Creative Leadership: The role explicitly offers a "pathway to creative leadership," suggesting opportunities to manage teams, define broader creative strategies, or specialize further in areas like AI-driven design or brand system architecture.

• Skill Development: Continuous learning is encouraged through staying ahead of design, motion, and AI trends, and potentially through exposure to performance marketing insights and data analysis.

• Impactful Projects: Opportunity to shape the visual identity for a growing brand in a new market (UK) and contribute to innovative AI-integrated applications, providing significant portfolio-building experience.

📝 Enhancement Note: The "Lead" title implies a progression from a standard designer role, offering increased autonomy, strategic input, and potential for mentorship. The company's focus on innovation and growth provides fertile ground for skill development and career advancement, particularly in areas like AI-enhanced creative and performance marketing design.

🌐 Work Environment

Office Type: The position is designated as "TELECOMMUTE" and "Remote Solely," indicating a fully remote work environment.

Office Location(s): The role requires the candidate to be based in the United Kingdom. While remote, there may be occasional team meetups or events, but the primary work setup is distributed.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes close collaboration with UK content, video, and performance marketing teams, suggesting a strong reliance on digital communication tools and a culture of proactive engagement.

• Operations Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) and AI creative tools (Midjourney, DALL·E, Runway) is essential. The company likely utilizes project management and communication platforms (e.g., Slack, Asana, Trello) to facilitate remote collaboration.

• Team Interaction: Opportunities for interaction will likely occur through scheduled video calls, team meetings, and digital collaboration platforms, fostering a connected remote team dynamic.

Work Schedule: The standard working hours are approximately 40 hours per week. However, given the "fast-paced, execution-driven environment" and the need to meet tight deadlines, flexibility is expected. This might involve occasional work outside standard hours to support campaign launches or urgent creative needs.

📝 Enhancement Note: The remote-first nature of the role necessitates strong self-discipline, excellent digital communication skills, and the ability to manage one's own workflow effectively. The company's emphasis on execution and speed suggests a demanding yet potentially rewarding environment for proactive individuals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Creative Assessment/Challenge: Potentially a design exercise or a more in-depth portfolio review where you'll be asked to present specific case studies, explain your design process, and discuss how you'd approach given creative briefs or performance challenges.

• Team/Hiring Manager Interview: A discussion focused on your experience, collaboration style, understanding of the brand, and how you integrate performance and AI into your creative workflow. Expect questions about your approach to optimization and brand consistency.

• Final Interview: May involve a discussion about career aspirations, cultural fit, and final confirmation of qualifications.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize digital-first work, performance-driven creatives, and examples showcasing motion graphics and AI integration.

• Tell a Story: For each project, clearly outline the brief, your role, the challenges, your process (including any AI tools used), the solution, and the measurable results or impact. Use concise visuals and clear, impactful language.

• Highlight Performance Focus: Emphasize how your designs contributed to marketing objectives, conversion rates, or user engagement. Quantify results where possible.

• Showcase AI Proficiency: If you have AI-generated work, explain the prompt strategy, how it was integrated into your workflow, and the benefits it provided (e.g., speed, novel concepts).

• Demonstrate Brand Thinking: Include examples of how you've worked with or developed brand guidelines and systems for consistency and scalability.

Challenge Preparation:

• Understand the Brand: Research BJAK's current visual identity, marketing efforts in the UK (if available), and their mission.

• Anticipate Performance Questions: Be ready to discuss how you'd design for conversion, A/B testing creative, and optimizing visuals based on data.

• AI Tool Familiarity: Be prepared to discuss your experience with or interest in AI creative tools and how you see them fitting into a design workflow.

• Motion Graphics Acumen: If you have motion skills, be ready to discuss your process for creating short-form, impactful video content.

📝 Enhancement Note: The application process will heavily scrutinize the candidate's portfolio for evidence of performance-driven design, AI integration, and strong creative execution. Candidates should prepare to articulate their process and demonstrate how their work directly contributes to business goals, especially within a remote and fast-paced setting.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and motion graphics (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).

• Figma: Crucial for collaborative design, prototyping, and UI/UX elements, especially in a remote team setting.

• AI Creative Tools: Proficiency or strong curiosity in tools like Midjourney, DALL·E, and RunwayML for ideation, asset generation, and accelerating production workflows.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, an understanding of how to interpret performance data from marketing platforms (e.g., Google Ads, Facebook Ads Manager, social media analytics) to inform design decisions is highly valuable.

CRM & Automation:

• Not directly applicable to the designer's core toolset, but understanding how visual assets are deployed through marketing automation platforms or CRM-integrated marketing tools could provide context.

📝 Enhancement Note: The core of the role revolves around mastery of industry-standard design and motion graphics software. The explicit mention of AI tools signifies a forward-looking approach, and candidates are expected to be either experienced users or eager learners in this domain. A basic understanding of performance metrics will enhance the designer's ability to contribute effectively.

👥 Team Culture & Values

Operations Values:

• Clarity, Execution, and Iteration: These are the driving forces behind BJAK's operations. Designers are expected to deliver clear, well-executed visuals and be ready to iterate based on feedback and performance data.

• Ownership: Every team member is expected to "think like an owner," taking responsibility for their work and its impact on the company's mission.

• Speed and Efficiency: The "lean, high-output team" environment prioritizes rapid execution and leveraging tools (like AI) to achieve results quickly.

• Raising the Bar: A culture of continuous improvement and striving for excellence in all aspects of work.

• Innovation: Embracing new tools, techniques, and creative approaches, particularly in the realm of AI, to stay visually competitive.

Collaboration Style:

• Cross-functional Integration: Close collaboration with UK content, video, and performance marketing teams is fundamental. The designer must be adept at communicating ideas, receiving feedback, and aligning visuals with broader marketing strategies.

• Process Review and Feedback: Expect a culture where designs are reviewed, and feedback is actively sought and incorporated to refine creative output.

• Knowledge Sharing: In a lean team, sharing best practices, tool insights (especially AI), and learnings from performance data is crucial for collective growth.

📝 Enhancement Note: The company culture emphasizes a proactive, results-oriented mindset. The ideal candidate will be a self-starter, comfortable with rapid iteration, and possess strong collaborative skills, even in a remote setting. The values align with a high-performance culture focused on impact and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: The primary challenge will be to produce visually compelling and on-brand creative that also demonstrably drives conversions and engagement in a competitive UK market.

• Rapid Iteration in a Fast-Paced Environment: Adapting to frequent feedback, tight deadlines, and the need for quick turnarounds on creative assets will require agility and strong time management.

• Integrating AI Effectively: Learning to leverage AI tools not just for novelty, but to genuinely enhance creative processes, accelerate production, and achieve superior results, while maintaining brand integrity.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a cohesive visual identity across various marketing platforms, from social media ads to web banners, requires meticulous attention to detail and a deep understanding of brand systems.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in performance-driven design, motion graphics for digital advertising, and the application of AI in creative workflows.

• Industry Exposure: Gain insights into the UK insurance technology market and high-growth startup environments.

• Mentorship and Leadership: Potential to grow into a more senior creative leadership role, guiding visual strategy for BJAK's UK operations.

• Tooling Mastery: Become an expert in cutting-edge AI creative tools and advanced functionalities of Adobe Creative Suite and Figma.

📝 Enhancement Note: The role presents significant opportunities for growth through hands-on experience with performance marketing, AI integration, and shaping a brand's visual presence in a new market. The challenges are designed to foster skill development and strategic thinking in a dynamic digital landscape.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of social media ads for a new insurance product targeting young professionals in the UK, focusing on driving sign-ups?" (Focus on creative strategy, audience understanding, and performance goals).

• "Describe a time you used performance data to significantly improve a visual asset or campaign. What was your process, and what were the results?" (Demonstrate analytical thinking and optimization skills).

Company & Culture Questions:

• "What excites you about BJAK's mission and our approach to building applications with AI?" (Research BJAK's mission and values beforehand).

• "How do you thrive in a fast-paced, execution-driven environment, especially in a remote setting?" (Highlight your self-management, communication, and adaptability).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, challenges, creative process (including any AI integration), solution, and measurable outcomes.

• Quantify Impact: Use data points (e.g., increased click-through rates, conversion improvements, engagement metrics) to demonstrate the effectiveness of your designs.

• Showcase AI Integration: If applicable, walk through how you used AI tools, the prompts you employed, and the creative benefits achieved.

• Demonstrate Motion Skills: If presenting motion work, highlight the storytelling, pacing, and visual impact.

• Be Ready for Feedback: Engage in a constructive dialogue about your work, showing openness to different perspectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative excellence, strategic thinking, data-driven optimization, and adaptability to new technologies like AI. Candidates must be ready to articulate their process and impact clearly and concisely, especially within the context of a remote, fast-paced environment.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby HQ.

• Curate a compelling portfolio: Select 5-7 of your strongest digital-first design projects, prioritizing those that demonstrate performance impact, motion graphics skills, and any use of AI creative tools. Ensure your portfolio clearly articulates the problem, your solution, and the measurable results.

• Optimize your resume: Tailor your resume to highlight your 5+ years of experience, proficiency in key design software (Adobe Creative Suite, Figma, After Effects), and any experience with performance marketing or AI creative tools. Use keywords from the job description.

• Prepare your presentation: Practice walking through your portfolio with a focus on storytelling, process, and impact. Be ready to discuss your approach to creative briefs, performance optimization, and brand consistency.

• Research BJAK: Understand their mission, their presence in Southeast Asia, and their strategic expansion into the UK market. Familiarize yourself with their existing brand identity and any visible marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.