Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 15, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Lead the strategic development and execution of UK-focused visual assets for marketing campaigns, social media, and digital advertising, encompassing both static and motion graphics.

• Drive conversion optimization through the creation of bold, impactful visuals, leveraging performance data to inform design iterations and scale successful creative directions.

• Collaborate extensively with UK-based content, video, and performance marketing teams to ensure cohesive brand messaging and visual excellence across all platforms.

• Integrate and explore emerging AI tools (e.g., Midjourney, DALL·E, Runway) to enhance ideation, accelerate production workflows, and maintain visual competitiveness in the UK market.

📝 Enhancement Note: This role is positioned as a Lead Graphic Designer, indicating a need for not only strong execution skills but also strategic input and potential mentorship. The emphasis on UK-focused assets and collaboration with UK marketing teams suggests a need for cultural and market understanding specific to the United Kingdom. The explicit mention of AI tools signifies a forward-thinking approach to design production and a requirement for candidates to be adaptable and curious about new technologies.

📈 Primary Responsibilities

• Spearhead the end-to-end creation of compelling visual assets, including static graphics, short-form motion content, and digital ad creatives tailored for the UK market.

• Translate complex creative briefs into visually dynamic and conversion-optimized designs that effectively communicate brand value propositions.

• Analyze campaign performance metrics to identify trends, iterate on design elements, and optimize visual strategies for maximum impact and ROI.

• Develop and maintain comprehensive UK brand templates, visual systems, and style guides to ensure brand consistency and scalability across all marketing channels.

• Actively contribute to the ideation and experimentation phases by integrating AI-powered creative tools to explore novel visual concepts and enhance production efficiency.

• Partner closely with cross-functional teams, including content writers, video producers, and performance marketers, to align visual narratives with overarching campaign objectives.

• Ensure the highest standards of design craft, including meticulous attention to typography, layout, composition, and visual hierarchy, while balancing creative vision with strategic business goals.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic oversight. The focus on "conversion-focused visuals" and "analyzing performance data" implies a strong link between design output and measurable business outcomes, a key characteristic of GTM-aligned creative roles. The requirement to "balance pixel-perfect execution with scalable brand thinking" suggests a need for efficiency and a systems-oriented approach.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related creative field is implied by the experience requirements and the nature of the role.

Experience: A minimum of 5 years of progressive experience in graphic design, motion design, or creative content production roles, with a demonstrated track record in digital-first environments.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in motion design software, including After Effects and Premiere Pro, for creating engaging short-form video content.

• Proficiency in collaborative design tools such as Figma, essential for team-based workflows and system development.

• Demonstrated experience in creating digital-first visuals for marketing campaigns, social media, and online advertising platforms.

• Strong understanding of typography, layout, composition, and visual hierarchy, with an eye for detail and aesthetic quality.

• Proven ability to translate creative briefs into compelling visual narratives and data-driven design solutions.

• Experience in developing and maintaining brand systems and visual templates to ensure consistency and scalability.

Preferred Skills:

• Experience producing short-form ads, social videos, or performance creatives within a high-growth startup or agency setting.

• Exposure to performance-driven design principles and A/B testing methodologies for creative optimization.

• Basic proficiency in sound design or simple visual effects (VFX) to enhance motion graphics.

• Familiarity with asset management systems, creative libraries, and scalable brand guidelines.

• Understanding of the UK consumer market and design trends relevant to this region.

📝 Enhancement Note: The required skills emphasize a strong technical foundation in industry-standard design software and a keen eye for aesthetics. The inclusion of Figma alongside Adobe Creative Suite suggests a modern design workflow. The explicit mention of "AI tools for creative production" and "strong curiosity about AI tools" indicates that candidates are expected to be adaptable and embrace emerging technologies, framing this as a core competency rather than a mere "nice to have."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on digital-first campaigns and motion graphics.

• Demonstrate clear examples of visual storytelling and execution quality across various digital platforms (web, social, paid media).

• Include case studies that highlight the process of translating creative briefs into impactful, conversion-focused visuals.

• Showcase work that reflects an understanding and application of brand systems, visual hierarchy, and typographic excellence.

Process Documentation:

• Provide examples of how you approach the creative brief process, from initial interpretation to final asset delivery.

• Illustrate your workflow for creating short-form motion graphics, including ideation, storyboarding, asset creation, animation, and final rendering.

• Detail your methods for collaborating with cross-functional teams (e.g., marketing, content, video) to ensure alignment and gather necessary inputs.

• Describe how you utilize or plan to utilize AI tools within your design process to enhance ideation, speed up production, or explore new creative avenues.

• Showcase experience in developing or contributing to brand templates and scalable visual systems.

📝 Enhancement Note: For a Lead Graphic Designer role, the portfolio is paramount. The emphasis should be on demonstrating not just aesthetic skill but also strategic thinking, problem-solving abilities, and an understanding of how design contributes to business objectives, particularly in a performance-driven context. The inclusion of AI tools in the portfolio requirements signals a need to showcase innovative approaches.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Benefits:

• Competitive compensation package, reflecting the candidate's expertise and contribution.

• Clear pathway towards creative leadership roles within the organization, offering significant career progression opportunities.

• Flexibility of remote work, allowing for a better work-life balance and the ability to work from anywhere within the United Kingdom.

• Opportunity to work on high-impact visuals that will be seen by a substantial UK user base, offering significant brand exposure.

• A fast-paced, execution-driven environment that rewards initiative and ownership.

• A culture that actively encourages experimentation, bold ideas, and continuous learning.

Working Hours: Approximately 40 hours per week.

• While the role is remote, standard working hours are expected. However, given the fast-paced environment and potential for tight deadlines, some flexibility may be required, with the understanding that output and delivery are prioritized.

📝 Enhancement Note: The salary range of £35,000 - £50,000 for a Lead Graphic Designer in London, with 5+ years of experience and remote flexibility, appears to be within a reasonable market benchmark for a mid-level to senior individual contributor role in a tech/startup environment. The benefits listed are strong, particularly the "pathway to creative leadership" and "ownership of high-impact visuals."

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Application Platforms, Digital Insurance)

Company Size: The provided LinkedIn data indicates a company size of 51-200 employees. This suggests a dynamic, growth-stage environment where roles can be broad and individuals have the opportunity to make a significant impact. For a designer, this means more direct influence on brand direction and potentially fewer layers of bureaucracy.

Founded: The company was founded in 2017 (based on company URL details). This indicates a relatively young but established company that has likely moved past the initial startup phase and is now focused on scaling and market expansion.

Team Structure:

• The operations team, including creative functions, is described as "densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization." This implies a collaborative, results-oriented environment where individual contributions are highly valued.

• The reporting structure is likely very flat, meaning direct access to senior leadership and minimal hierarchical barriers. This fosters agility and quick decision-making.

Methodology:

• Data analysis and insights are central to the company's approach, particularly for optimizing marketing efforts. This means creative output will be scrutinized for its performance impact.

• Workflow planning and optimization are key, especially with the integration of AI tools to increase efficiency and speed.

• Automation and efficiency practices are expected, aligning with the company's mission to "make it more efficient."

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as lean, high-output, and ownership-driven, emphasizing speed, clarity, and execution. This is typical of successful tech startups aiming for rapid growth. The flat organization structure means that designers will have direct exposure to decision-makers and will be expected to contribute proactively rather than waiting for direction. The focus on "engineering and product excellence" suggests a data-informed and quality-conscious approach across all departments, including creative.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Lead Graphic Designer, signifying a senior individual contributor role with leadership potential. It's not a management position but requires taking ownership of specific creative domains and potentially mentoring junior team members or freelancers in the future. The focus is on driving creative excellence and performance within the UK market.

Reporting Structure: The designer will likely report to a Marketing Lead or Head of Creative, who oversees the UK marketing function. Given the "very flat organization," direct interaction with senior leadership, including potentially product and GTM leads, is expected.

Operations Impact: The designer's work will have a direct and measurable impact on key business metrics such as user acquisition, conversion rates, brand awareness, and customer engagement within the UK market. Visuals are explicitly linked to "conversion-focused" outcomes and performance optimization.

Growth Opportunities:

• Creative Leadership: A defined "pathway to creative leadership" is explicitly mentioned, suggesting opportunities to grow into a Senior Lead, Art Director, or potentially a Head of Creative role as the company expands its operations and creative needs.

• Skill Development: Continuous learning in cutting-edge design techniques, motion graphics, and particularly AI-powered creative tools will be encouraged and supported, keeping the designer at the forefront of industry innovation.

• Cross-functional Expertise: Gaining deep experience in performance marketing, user acquisition strategies, and product marketing through close collaboration, which can open doors to specialized creative roles or strategic marketing positions.

• Impact Ownership: The opportunity to own high-impact visual assets for a significant market like the UK provides substantial professional development and a strong portfolio piece.

📝 Enhancement Note: The "lead" title suggests a step up from a standard graphic designer role, implying a need for strategic thinking, initiative, and the ability to influence creative direction. The growth opportunities are well-articulated, focusing on both creative progression and the development of skills relevant to a fast-paced tech environment. The emphasis on remote work within the UK also offers flexibility in lifestyle choices.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive working independently and can maintain high levels of productivity and collaboration without a physical office presence.

Office Location(s): Remote within the United Kingdom. This allows for flexibility in location across England, Scotland, Wales, and Northern Ireland.

Workspace Context:

• The collaborative environment will be primarily digital, relying on communication tools (e.g., Slack, Zoom) and project management platforms. Candidates should be comfortable with asynchronous communication and proactive engagement.

• Access to cutting-edge design software, including Adobe Creative Suite, Figma, and importantly, AI creative tools, will be provided or expected. The company encourages the use of these tools to enhance workflow.

• Opportunities for team interaction will occur through scheduled virtual meetings, brainstorming sessions, and project-specific collaborations, fostering a sense of connection despite the remote setup.

Work Schedule: Approximately 40 hours per week, with flexibility.

• The remote nature allows for some flexibility in structuring the workday, but core hours for collaboration and team meetings will likely be established. The emphasis on "fast-paced, execution-driven" suggests that meeting deadlines and delivering results are paramount, regardless of the exact hours worked.

📝 Enhancement Note: The fully remote nature of this role is a significant aspect, requiring strong self-discipline, excellent communication skills, and comfort with digital collaboration tools. The company's emphasis on "lean, high-output" suggests that while remote, productivity and efficiency are highly valued. Candidates should be prepared to demonstrate how they maintain focus and collaborate effectively in a virtual setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, experience, and alignment with the role's requirements, particularly digital design and motion capabilities.

• Creative Assessment/Case Study: Candidates may be asked to complete a design challenge or present a portfolio review. This will likely involve translating a brief into visual concepts, demonstrating problem-solving skills, and showcasing their approach to performance-driven design. Expect questions about how you'd use AI tools.

• Team/Hiring Manager Interview: Deeper dive into experience, technical skills, collaboration style, and cultural fit. Questions will focus on how you handle fast-paced environments, ownership, and iteration.

• Final Interview: Potentially with senior leadership to discuss strategic alignment, leadership potential, and overall fit with the company's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the requirements of this role (UK market focus, digital-first, motion, conversion-driven, AI integration).

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges you faced, your creative process (including any AI tools used), the solution, and the measurable results or impact.

• Highlight Performance: Emphasize how your designs contributed to business objectives (e.g., increased click-through rates, engagement, conversions). Quantify results whenever possible.

• Showcase Process: Include examples of your design system thinking, template creation, or how you iterate based on data.

• Demonstrate AI Proficiency: Clearly indicate where and how AI tools were used in your projects and the benefits they brought to the workflow or outcome.

• Prepare for Motion: Be ready to walk through your motion design projects, explaining your animation principles and software usage.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and key messaging for the UK market.

• Think Systematically: Consider how your design would fit into a broader brand system and how it could be scaled or iterated upon.

• Embrace AI: Think about how AI tools could be leveraged to accelerate or enhance your approach to the challenge.

• Focus on Impact: Frame your proposed solution in terms of its potential to drive desired business outcomes.

• Be Ready to Present: Practice articulating your design decisions concisely and persuasively, just as you would in a portfolio review.

📝 Enhancement Note: The interview process will likely focus heavily on assessing practical design skills, strategic thinking, and adaptability to new tools. A strong portfolio that demonstrates not only creative talent but also a data-informed, performance-oriented approach, and an understanding of AI integration, will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design and image manipulation (Photoshop, Illustrator).

• After Effects & Premiere Pro: Critical for motion graphics, video editing, and producing short-form content.

• Figma: Increasingly standard for collaborative design, UI/UX prototyping, and building design systems.

• AI Creative Tools: Explicitly mentioned. This includes tools like Midjourney, DALL·E, and Runway for ideation, asset generation, and potentially AI-powered video editing or motion enhancement. Proficiency or strong curiosity and willingness to learn are key.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/automation tools are listed as required for this role, but understanding how marketing assets are deployed through various platforms would be advantageous.

📝 Enhancement Note: The technology stack is heavily weighted towards design and creative production tools. The explicit inclusion of AI tools is a significant differentiator, indicating that candidates are expected to be early adopters and proficient in leveraging these technologies to enhance their creative output and efficiency.

👥 Team Culture & Values

Operations Values:

• Clarity: A commitment to clear communication and well-defined objectives in all creative briefs and feedback.

• Execution: A focus on delivering high-quality work efficiently and meeting deadlines in a fast-paced environment.

• Iteration: A willingness to test, learn, and refine designs based on performance data and feedback, embracing a continuous improvement mindset.

• Ownership: Taking responsibility for projects from conception to completion, acting as a proactive owner of creative outcomes.

• Experimentation: Encouraging bold ideas and the exploration of new tools and techniques, particularly AI, to push creative boundaries.

Collaboration Style:

• Lean & High-Output: Emphasizes productivity and efficiency within the team.

• Ownership Mindset: Team members are expected to think like owners, taking initiative and driving projects forward.

• Cross-functional Integration: Seamless collaboration with marketing, content, and video teams is essential for cohesive campaign execution.

• Feedback Exchange: Openness to constructive feedback and a culture of continuous improvement through shared learning.

📝 Enhancement Note: The company values align with typical high-growth tech environments. The emphasis on "clarity, execution, and iteration" suggests a pragmatic and results-oriented approach to creative work. For a designer, this means understanding that creativity is tied to business objectives and that adaptability and a willingness to iterate are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The "fast-paced, execution-driven" environment requires delivering high-quality visuals quickly, which can be demanding.

• AI Tool Integration: Staying proficient with rapidly evolving AI creative tools and effectively integrating them into established workflows can be a continuous learning curve.

• Performance-Driven Creativity: Translating abstract creative ideas into visuals that demonstrably drive conversions requires a data-informed approach and a willingness to let performance metrics guide design choices.

• Remote Collaboration: Maintaining strong team cohesion and effective communication across dispersed teams requires proactive effort and excellent digital communication skills.

Learning & Development Opportunities:

• AI Tool Mastery: Dedicated opportunities to deepen expertise in AI tools for design, potentially through training, experimentation, and knowledge sharing.

• Performance Creative Specialization: Developing a strong understanding of what makes creative assets perform well in paid media and social channels.

• Brand System Development: Contributing to and evolving scalable brand systems that can be applied across a growing company.

• Creative Leadership Exposure: Gaining experience in guiding creative direction and potentially mentoring junior designers as the team grows.

📝 Enhancement Note: The challenges presented are common in dynamic tech environments, particularly those embracing new technologies like AI. The growth opportunities are directly linked to addressing these challenges, offering a clear path for professional development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating UK-focused visual assets for a marketing campaign, from brief to final delivery. How would you ensure it's conversion-focused?" (Focus on your workflow, data integration, and UK market considerations).

• "How do you approach balancing pixel-perfect design execution with the need for speed and scalability in a fast-paced environment?" (Highlight your efficiency, templating skills, and prioritization strategies).

• "Walk us through a project where you used AI tools to enhance your design process or outcome. What were the benefits and challenges?" (Be specific about the tools, your role, and the impact).

Company & Culture Questions:

• "What interests you about Bjak's mission and our approach to building application platforms globally?" (Research their mission, product, and focus on efficiency).

• "How do you see yourself fitting into a lean, high-output team that values ownership and rapid iteration?" (Emphasize your proactive nature, ability to work independently, and results-orientation).

Portfolio Presentation Strategy:

• Lead with Impact: Begin by highlighting your strongest, most relevant projects that showcase your ability to drive results.

• Structure for Clarity: For each project, present the problem, your solution, your process (including AI tools), and the outcome/impact. Use clear visuals and concise explanations.

• Quantify Results: Whenever possible, use data to demonstrate the success of your designs (e.g., "increased CTR by X%", "generated Y leads").

• Showcase Versatility: Demonstrate your range across static, motion, and different digital platforms.

• Explain AI Integration: Clearly articulate your role in using AI tools and the value they added to the project. Be prepared to discuss your thoughts on the future of AI in design.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, adaptability to new technologies (especially AI), and a results-oriented mindset. Candidates should be ready to articulate their process, quantify their impact, and show enthusiasm for Bjak's mission and culture.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Tailor your portfolio to prominently feature work relevant to digital advertising, motion graphics, and any projects where you've explored or utilized AI creative tools. Ensure your best UK-market-relevant work is easily accessible.

• Resume Optimization: Highlight your 5+ years of experience, proficiency in Adobe Creative Suite, Figma, After Effects, Premiere Pro, and any direct experience or strong interest in AI creative tools. Use keywords from the job description, such as "conversion-focused visuals," "motion design," and "performance marketing."

• Interview Preparation: Practice articulating your design process, demonstrating your understanding of performance-driven creative, and preparing specific examples of how you've used AI tools. Be ready to present your portfolio and discuss your strategic approach to design challenges.

• Company Research: Familiarize yourself with Bjak's mission, their insurance platform in Southeast Asia, and their expansion into the UK market. Understand their focus on efficiency and technology, and how your creative skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.