Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-05

Experience Level: 5-10 years

Remote Status: Remote (UK-based required)

🚀 Role Summary

• Lead the visual execution and creative direction for marketing campaigns, social media, and digital advertising specifically for the UK market.

• Drive the creation of static and motion assets, leveraging AI tools to enhance ideation and production speed, directly impacting brand presence and conversion rates.

• Foster close collaboration with UK-based content, video, and performance marketing teams to analyze visual asset performance and optimize creative strategies.

• Develop and maintain scalable brand templates and visual systems to ensure consistency and excellence across all UK-facing outputs.

• Contribute to the strategic direction of visual communication for a leading global insurance platform, with a focus on AI integration and product marketing.

📝 Enhancement Note: This role is positioned as a "Lead" graphic designer, indicating significant creative ownership and a potential pathway to leadership. The emphasis on AI tools and performance optimization suggests a modern, data-driven creative function within a fast-paced, technology-focused company. The requirement for UK-specific focus highlights a need for nuanced market understanding.

📈 Primary Responsibilities

• Spearhead the design and execution of UK-focused visual assets across diverse marketing channels, including digital advertising, social media content, website elements, and campaign materials.

• Translate complex creative briefs into visually compelling and conversion-optimized designs, ensuring alignment with campaign objectives and brand messaging.

• Produce dynamic short-form motion content and engaging static assets, contributing to elevated brand perception and user engagement in the UK market.

• Support UK product marketing initiatives by creating clear, benefit-driven visuals that effectively communicate value propositions to target audiences.

• Collaborate strategically with UK content creators, video producers, and performance marketing specialists to ensure integrated and impactful creative output.

• Analyze performance data from visual assets to identify trends, iterate on creative directions, and scale successful visual strategies for maximum impact.

• Maintain meticulous brand consistency and uphold the highest standards of visual excellence across all UK-specific design deliverables.

• Integrate and experiment with AI creative tools (e.g., Midjourney, DALL·E, Runway) to enhance creative ideation, accelerate production workflows, and explore innovative visual possibilities.

• Contribute to the development and ongoing maintenance of UK brand templates, design systems, and asset libraries to ensure scalability and efficiency.

• Proactively research and stay abreast of emerging design, motion graphics, and AI trends within the UK market to maintain visual competitiveness and drive creative innovation.

📝 Enhancement Note: The responsibilities clearly emphasize a blend of creative execution and strategic optimization, with a strong focus on performance marketing outcomes and the integration of AI tools. The UK-specific nature of the role requires a deep understanding of that market's visual language and consumer behavior.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Fine Arts, or a related creative field is highly recommended for theoretical understanding and craft.

Experience: A minimum of 5 years of progressive experience in graphic design, motion design, or creative content production roles, with a proven track record of delivering high-impact visual assets in digital-first environments.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, visual hierarchy, and typography.

• Proven ability to create compelling digital-first designs and execute high-quality visual storytelling.

• Advanced proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong command of motion design software such as After Effects and Premiere Pro, including expertise in motion workflows.

• Proficiency in Figma for collaborative design and prototyping.

• Familiarity with or a strong, demonstrable curiosity for AI tools used in creative production (e.g., Midjourney, DALL·E, Runway).

• Ability to translate creative briefs into bold, conversion-focused visuals that drive measurable results.

• Experience in developing and maintaining brand systems and ensuring visual consistency across multiple platforms.

• Capacity to execute designs rapidly and deliver high-quality work under tight deadlines. Preferred Skills:

• Experience specifically in producing short-form advertisements, social media videos, or performance-driven creatives.

• Prior exposure to performance-driven design methodologies or working within high-growth startup environments.

• Basic sound design or simple visual effects (VFX) skills.

• Experience with template systems, asset libraries, and building scalable design frameworks.

📝 Enhancement Note: The required skills are a solid mix of foundational design principles and modern digital tools, with a clear emphasis on performance and AI integration. The preferred skills indicate a desire for a candidate who can hit the ground running in a fast-paced, results-oriented environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on digital-first projects and visual storytelling.

• Clear examples demonstrating high-quality execution, strong layout composition, and sophisticated typography.

• Case studies or project examples that highlight the ability to translate creative briefs into bold, conversion-focused visuals for marketing campaigns or digital advertising.

• Evidence of experience in developing and maintaining cohesive brand systems or visual identities across various touchpoints.

• Projects that illustrate the application of motion design principles and execution in After Effects or similar software. Process Documentation:

• The portfolio should implicitly or explicitly demonstrate an understanding of design process, from brief interpretation to final asset delivery.

• Examples should highlight how performance data or user feedback informed design iterations and optimizations.

• Showcase an ability to work within defined brand guidelines while also pushing creative boundaries.

• Include examples of how scalable design systems or templates were utilized or developed to ensure efficiency and consistency.

📝 Enhancement Note: For a "Lead" role, the portfolio is paramount. It needs to go beyond just aesthetics and demonstrate strategic thinking, performance orientation, and a clear understanding of process and system thinking, especially concerning brand consistency and scalability.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

• Methodology: This range is based on indicative salary data for Lead Graphic Designer roles in London, UK, considering the specified experience level (5-10 years) and the company's stated compensation philosophy. Factors such as the company's growth stage, industry (tech/insurance platform), and the specific demands of leveraging AI tools and performance marketing integration were considered.

• Market Context: London is a high-cost-of-living area, and this range reflects competitive compensation for experienced design professionals in such a market.

Benefits:

• Competitive compensation package with a clear pathway towards creative leadership opportunities.

• Ownership and significant impact on high-visibility visuals reaching a substantial user base in the UK.

• Experience within a fast-paced, execution-driven, and highly motivated team environment.

• A culture that actively encourages experimentation, bold creative ideas, and continuous learning.

• Remote work flexibility, allowing for work from anywhere within the United Kingdom.

Working Hours: Approximately 40 hours per week, typical for a full-time role. While remote, maintaining consistent availability for collaboration during UK business hours is expected.

📝 Enhancement Note: The salary range is provided based on the explicit information in the job description. The benefits highlight key motivators for creative professionals: growth potential, impact, a dynamic environment, and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, developing superior application platforms, with a strong focus on AI integration and a history in the insurance tech space in Southeast Asia).

Company Size: The description implies a lean, high-output team within a flat organization, suggesting a dynamic startup or scale-up environment rather than a large corporation. This fosters high ownership and direct impact.

Founded: While the founding date isn't specified, the narrative suggests a company that has successfully established a leading platform in Southeast Asia and is now expanding its mission and technological focus, particularly with AI.

Team Structure:

• The operations team appears to be lean and highly collaborative, with a flat organizational structure.

• This implies direct reporting lines and significant autonomy for team members.

• Cross-functional collaboration is heavily emphasized, particularly between design, content, video, and performance marketing. Methodology:

• Data Analysis & Insights: The team uses performance data to iterate and optimize visual asset effectiveness, indicating a data-driven approach to creative work.

• Workflow Planning & Optimization: Emphasis is placed on speed, efficiency, and scalable systems, suggesting a structured yet agile approach to project management and asset creation.

• Automation & Efficiency: Proactive integration of AI tools and development of templates highlights a commitment to leveraging technology for increased output and innovation.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Bjak positions itself as a forward-thinking, technology-driven company focused on excellence and societal contribution. The culture is characterized by speed, ownership, and a flat hierarchy, which is attractive to self-starters who thrive on impact.

📈 Career & Growth Analysis

Operations Career Level: This role is identified as "Lead Graphic Designer," signifying a senior individual contributor role with significant creative ownership and strategic input. It represents a crucial step beyond a standard designer position, requiring not just execution but also leadership in visual direction and process innovation.

Reporting Structure: While not explicitly stated, in a flat organization with a "Lead" title, this role likely reports to a Head of Marketing, Creative Director, or a senior product lead. The emphasis on collaboration suggests frequent interaction with peers in content, video, and performance marketing.

Operations Impact: The Lead Graphic Designer will have a direct and measurable impact on the company's success in the UK market by:

• Driving user acquisition and conversion through effective visual marketing.

• Enhancing brand perception and recognition within the UK.

• Optimizing marketing spend through data-informed creative iteration.

• Contributing to product adoption and user engagement via clear, benefit-driven visuals. Growth Opportunities:

• Creative Leadership: A clear pathway to broader creative leadership roles within the UK or global marketing teams is implied by the "Lead" title and "pathway to creative leadership" benefit.

• Skill Development: Opportunities to deepen expertise in AI creative tools, motion graphics, performance design, and potentially new emerging technologies.

• Strategic Influence: The chance to shape the visual identity and marketing strategy for a rapidly growing tech company in a key market.

📝 Enhancement Note: The "Lead" designation is key here, suggesting this isn't just an execution role but one that influences strategy and has potential for future leadership. The company's focus on AI and growth provides a fertile ground for skill expansion and career advancement.

🌐 Work Environment

Office Type: The role is explicitly remote, with flexibility across the UK. This suggests a distributed team environment where asynchronous communication and robust digital collaboration tools are essential.

Office Location(s): While the company has a global presence and likely offices (given its history), this specific role is remote within the United Kingdom.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on collaboration with UK content, video, and performance marketing teams suggests a highly interactive virtual workspace. Regular virtual meetings, feedback sessions, and shared project spaces are likely.

• Operations Tools & Technology: Expect a robust digital toolkit including cloud-based design software (Adobe CC, Figma), project management tools, communication platforms (Slack, Teams), and potentially specialized AI creative software.

• Operations Team Interaction: Opportunities for engagement with a lean, high-output team will likely occur through structured virtual meetings, informal check-ins, and collaborative brainstorming sessions.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with flexibility inherent in a remote setup. However, availability during core UK business hours for seamless collaboration with the UK-based teams is crucial for effective workflow and responsiveness.

📝 Enhancement Note: The remote nature of the role necessitates strong self-discipline and excellent virtual communication skills. The "lean, high-output" culture implies a need for efficiency and proactive engagement in the remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of portfolio and resume by a recruiter or hiring manager to assess fit with experience requirements and creative style.

• Creative Assessment/Challenge: Candidates may be given a design challenge or asked to present a case study from their portfolio, focusing on their approach to a specific brief, performance optimization, or AI tool integration.

• Team/Stakeholder Interviews: Discussions with members of the UK marketing team (content, video, performance marketing) to assess collaboration style, communication skills, and understanding of their needs.

• Final Interview: Likely with a senior leader (e.g., Head of Marketing) to discuss strategic vision, leadership potential, and overall cultural fit within Bjak's execution-driven environment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase digital-first design, motion graphics, performance-oriented visuals, and ideally, AI tool usage.

• Highlight Process & Impact: For each project, clearly articulate the brief, your role, your design process, the tools used (especially AI), and the measurable outcomes or impact achieved. Use metrics where possible.

• Demonstrate UK Market Understanding: If possible, include work that reflects an understanding of the UK market's aesthetic preferences or consumer behavior.

• Showcase Versatility: Include a mix of static and motion assets, and demonstrate your ability to adapt your style to different campaign objectives.

• Be Ready to Discuss: Prepare to talk through your design decisions, challenges faced, and how you iterated based on feedback or performance data.

Challenge Preparation:

• Understand the Brief: If a challenge is given, dissect the brief thoroughly. Identify key objectives, target audience, and desired outcomes.

• Focus on Efficiency & Performance: Consider how you can deliver a strong concept quickly and how the design aims to drive performance.

• AI Integration: Be prepared to discuss how you might leverage AI tools to enhance the solution, even if not explicitly required.

• Presentation: Practice presenting your solution concisely, highlighting your thought process, design rationale, and expected impact.

📝 Enhancement Note: The emphasis on "execution," "performance," and "AI tools" suggests interviewers will be looking for practical skills, a results-oriented mindset, and a willingness to embrace new technologies. The portfolio is the primary tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design and photo editing (Photoshop, Illustrator).

• Figma: Crucial for collaborative design, prototyping, and potentially building design systems.

• After Effects: Key for motion graphics, animations, and video asset creation.

• Premiere Pro: For video editing and production workflows.

Analytics & Reporting:

• While not explicitly listed as design tools, the role requires collaboration with performance marketing teams. This implies familiarity with or ability to interpret data from:

  • Digital advertising platforms (e.g., Google Ads, Meta Ads) for creative performance metrics.

  • Web analytics tools (e.g., Google Analytics) for website visual impact.

  • Internal performance dashboards used by marketing teams. CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how visuals integrate into marketing automation platforms or CRM-driven campaigns could be beneficial. AI & Innovation Tools:

• Midjourney: For AI-generated image ideation and asset creation.

• DALL·E: Similar to Midjourney, for AI image generation.

• Runway: For AI-powered video editing, generation, and manipulation.

• Other emerging AI tools for creative ideation, asset enhancement, or workflow automation.

📝 Enhancement Note: The technology stack is modern and leans heavily into industry-standard design software, with a significant and forward-looking emphasis on AI creative tools. Proficiency here is a key differentiator.

👥 Team Culture & Values

Operations Values:

• Clarity, Execution, and Iteration: These are the driving forces behind everything the team does, emphasizing clear communication, efficient delivery, and a continuous improvement mindset.

• Ownership: Team members are expected to "think like an owner," taking responsibility for their work and its impact, rather than waiting for direction.

• High Output & Speed: The culture is described as "lean, high-output" and "moves fast," valuing speed and productivity.

• Raising the Bar: A collective drive to continuously improve skills, processes, and outcomes.

• Results-Oriented: Success is measured by tangible results, speed, and ownership, rather than titles or seniority.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working closely with content, video, and performance marketing teams to ensure cohesive campaign execution.

• Process-Oriented Feedback: A culture that likely involves regular feedback loops on designs and workflows to drive efficiency and quality.

• Knowledge Sharing: In a lean team, sharing insights, new techniques (especially around AI), and best practices is crucial for collective growth and maintaining a competitive edge.

📝 Enhancement Note: This culture is best suited for proactive, results-driven individuals who enjoy autonomy and thrive in a fast-paced, collaborative environment where their contributions directly impact business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed with Craft: The need to execute quickly while maintaining pixel-perfect design quality and strong brand aesthetics.

• Integrating AI Effectively: Learning to harness AI tools not just for novelty, but for genuine creative enhancement and production efficiency, while navigating potential creative limitations or ethical considerations.

• UK Market Nuances: Adapting global brand messaging and visual styles to resonate effectively with a specific UK audience.

• Performance Optimization: Continuously learning and adapting creative strategies based on data to meet conversion and engagement goals in a competitive digital landscape.

• Remote Collaboration: Maintaining strong communication, alignment, and team cohesion in a fully remote setting.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in cutting-edge AI creative technologies and explore their application in new design workflows.

• Performance Design Specialization: Develop advanced skills in designing for conversion, A/B testing creatives, and understanding performance marketing metrics.

• Creative Leadership Development: Gain experience in guiding visual direction, mentoring junior creatives (if applicable), and contributing to broader marketing strategy.

• Industry Exposure: Potential for engagement with industry trends, conferences, or online courses related to digital design, motion graphics, and AI in creativity.

📝 Enhancement Note: The challenges are directly tied to the role's core responsibilities and the company's strategic focus on AI and performance. The growth opportunities are well-aligned with these challenges, offering a path for skill enhancement and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating high-performing visual assets for digital advertising campaigns. How do you incorporate data into your workflow?" (Focus on process, data utilization, and performance mindset).

• "How would you approach translating a complex product benefit into a simple, compelling visual for the UK market?" (Assess creative problem-solving and market understanding).

• "Walk us through a project where you successfully used AI tools to enhance your design process or output. What were the challenges and outcomes?" (Demonstrate AI proficiency and innovative thinking).

• "How do you ensure brand consistency across various marketing channels, especially in a fast-paced, remote environment?" (Address brand guardianship and collaboration skills). Company & Culture Questions:

• "What excites you about Bjak's mission and its focus on AI applications?" (Showcase research and genuine interest).

• "How do you thrive in a lean, high-output, and fast-paced environment?" (Align with cultural expectations of speed and ownership).

• "Describe a time you had to collaborate closely with marketing or content teams to achieve a common goal. What was your role and the outcome?" (Highlight cross-functional collaboration skills).

• "How do you stay updated on design trends, motion graphics techniques, and emerging AI technologies?" (Demonstrate continuous learning and curiosity). Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically. Start with your most impactful and relevant projects. For each project, use a clear structure: Problem/Brief -> Your Role/Process -> Tools/Techniques (highlight AI) -> Solution/Outcome -> Key Learnings/Impact.

• Tell a Story: Don't just show the work; explain the 'why' behind your design decisions and the impact they had. Quantify results whenever possible.

• Highlight AI Integration: Clearly mark and discuss any projects where AI tools were used, explaining your rationale and the benefits gained.

• Be Concise: Practice presenting each project within a reasonable timeframe (e.g., 3-5 minutes per project).

• Engage with Questions: Be prepared to dive deeper into specific design choices, technical aspects, or collaborative processes.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strong creative fundamentals, a data-driven performance mindset, practical AI tool experience, and cultural alignment with Bjak's fast-paced, ownership-driven ethos.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of experience in graphic and motion design, emphasizing digital-first execution, performance creative, and any experience with AI tools or fast-paced environments. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your skills in digital design, motion graphics, brand consistency, and ideally, AI integration. Ensure each project clearly outlines the brief, your process, the impact, and the tools used.

• Prepare Your Presentation: Practice walking through your portfolio projects concisely, focusing on your design rationale, the challenges you overcame, and the measurable results achieved. Be ready to discuss your approach to performance-driven design and AI tools.

• Research Bjak: Understand their mission, their success in Southeast Asia, and their strategic focus on AI and superior application platforms. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.