Lead Designer - Creative Design 4C

📍 Job Overview

Job Title: Lead Designer - Creative Design 4C

Company: BrightClaim (Genpact)

Location: Hyderabad, Telangana, India

Job Type: Full-time

Category: Creative Design / GTM Operations Support

Date Posted: June 24, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive creative design initiatives, translating business and brand objectives into impactful visual solutions.

• Collaborate with cross-functional teams, including marketing, product, and digital, to ensure cohesive GTM strategies.

• Develop and execute innovative design concepts for branding, marketing campaigns, and digital assets.

• Provide mentorship and design guidance to junior team members, fostering skill development and maintaining high-quality standards.

• Manage project timelines and resources effectively to ensure timely and successful delivery of design outputs.

📝 Enhancement Note: While this role is primarily in Creative Design, its integration with marketing and digital teams positions it within the broader GTM (Go-To-Market) operations ecosystem. The emphasis on translating business objectives and managing project delivery aligns with operational efficiency and strategic execution that are core to GTM operations support.

📈 Primary Responsibilities

• Lead the conceptualization and execution of creative design projects, ensuring alignment with strategic business and brand objectives.

• Partner closely with marketing, product management, and digital teams to gather requirements and translate them into compelling design solutions that support go-to-market strategies.

• Create and refine original graphics, layouts, and visual elements for a variety of applications including branding initiatives, integrated marketing campaigns, digital advertisements, and user interfaces.

• Offer constructive design feedback and creative direction to junior designers and team members, fostering a culture of continuous improvement and excellence in design execution.

• Conduct thorough reviews of design deliverables, ensuring adherence to project specifications, brand guidelines, and overall quality standards before final deployment.

• Oversee project schedules and resource allocation for design initiatives, ensuring efficient workflow and on-time completion of high-impact creative assets.

• Proactively research and integrate emerging design trends, technologies, and best practices to continuously enhance creative output and strategic effectiveness.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership and operational project management. The role requires not just artistic skill but also the ability to manage projects, collaborate cross-functionally, and ensure design deliverables meet strategic business goals, which is crucial for GTM success.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Communication, Design, Graphic Design, Human-Computer Interaction (HCI), or Visual Communication.

• Adobe Certified Expert (ACE) certification is preferred. Experience:

• 5-10 years of professional experience in creative design, with a proven track record of leading design projects and initiatives.

• Demonstrated experience in translating business requirements into effective design solutions. Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Illustrator, Adobe Photoshop.

• User Experience (UX) & User Interface (UI) Design: Strong understanding and application of UX/UI principles for digital assets.

• Customer Experience (CX) & Journey Mapping: Ability to design with a deep understanding of the customer journey and overall experience.

• Design Thinking & Inclusive Design: Application of human-centered design methodologies and principles of inclusivity.

• Branding & Graphic Design: Proven ability to develop and execute strong brand identities and compelling graphic assets.

• Adobe Experience Manager (AEM): Familiarity with AEM for digital asset management and content delivery.

• Communication & Collaboration: Excellent verbal and written communication skills in English (Advanced C1 proficiency).

Preferred Skills:

• Experience with agentic AI and digital innovation concepts.

• Familiarity with project management tools and methodologies.

• Experience in leading and mentoring design teams.

📝 Enhancement Note: The inclusion of Adobe Experience Manager (AEM) suggests a need for understanding how designs are implemented and managed within a digital content management system, which is an operational aspect of digital GTM execution. Customer Journey Mapping and CX are also key components of understanding the user's interaction with GTM efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Project Leadership Examples: Showcase instances where you led design projects from concept to completion, demonstrating strategic thinking and problem-solving.

• Cross-Functional Collaboration Case Studies: Highlight projects involving collaboration with marketing, product, or digital teams, illustrating your ability to translate diverse requirements into unified design solutions.

• Brand Development & Campaign Design: Provide examples of branding initiatives and integrated marketing campaigns, demonstrating your ability to create cohesive and impactful visual narratives.

• Digital Asset Design: Include a range of digital assets (e.g., web graphics, ad creatives, UI elements) that showcase your proficiency in UX/UI design and adherence to brand standards.

• Process Improvement Examples: If applicable, include examples where you improved design workflows, implemented new tools, or enhanced team efficiency.

Process Documentation:

• Demonstrate an understanding of design process methodologies, from initial ideation and wireframing to final asset delivery and feedback integration.

• Ability to document design rationale and decision-making processes to support project transparency and knowledge sharing.

📝 Enhancement Note: A strong portfolio is critical for design roles, but for a Lead Designer supporting GTM, it should also emphasize project management, cross-functional collaboration, and the strategic impact of design on business objectives. Documenting design processes is an operational aspect that ensures scalability and consistency.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Lead Designer roles with 5-10 years of experience in Hyderabad, India, the estimated annual salary range is ₹1,200,000 to ₹2,200,000. This range accounts for the required skills, experience level, and the specific location.

  • Methodology: This estimate is derived from analyzing salary data for similar roles in Hyderabad, India, considering factors such as required technical skills (Adobe Suite, AEM, UX/UI), leadership responsibilities, and industry (Technology/Consulting). Data sources include Glassdoor, LinkedIn Salary, and other regional compensation reports for the IT and creative services sector in India. Benefits:

• Mentorship: Access to guidance from experienced design leaders and professionals.

• World-Class Learning Opportunities: Opportunities for continuous professional development, skill enhancement, and access to training programs.

• Health & Wellness: Comprehensive health insurance plans and wellness programs.

• Retirement Savings: Provident fund and other retirement saving schemes.

• Paid Time Off: Generous vacation, sick leave, and holiday allowances.

• Performance Bonuses: Potential for bonuses based on individual and company performance.

Working Hours:

• 40 hours per week, with a flexible work shift (Flex Time - India). This allows for adaptation to project needs and team collaboration across different time zones, common in a global operations context.

📝 Enhancement Note: The flexible work shift is a key operational benefit, allowing for better coordination with global teams and accommodating project deadlines efficiently. The estimated salary range is based on typical compensation for a Lead Designer in a major Indian tech hub like Hyderabad.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services & Consulting, specializing in AI-powered transformation and digital innovation.

Company Size: Large Enterprise (10,000+ employees), as indicated by Genpact's global workforce of over 140,000. This size offers robust resources, structured processes, and diverse career paths within operations and creative functions.

Founded: 1997 (Genpact). The company has a long history of driving business process innovation and digital transformation.

Team Structure:

• Operations Integration: The design team likely operates within or closely supports GTM functions, collaborating with marketing, sales enablement, product marketing, and digital transformation teams.

• Reporting Hierarchy: Likely reports to a Creative Director or Head of Design, with potential for matrixed reporting to project leads or business unit stakeholders.

• Cross-functional Collaboration: Emphasis on working with diverse teams to achieve unified GTM objectives, requiring strong communication and alignment skills.

Methodology:

• Data-Driven Design: Decisions informed by user research, market analysis, and performance metrics to ensure design effectiveness.

• Agile & Iterative Processes: Utilizing agile methodologies for design development, allowing for flexibility and rapid iteration based on feedback.

• AI & Digital Innovation Focus: Embracing cutting-edge technologies like AI to drive transformative solutions and enhance user experiences.

Company Website: https://www.genpact.com/

📝 Enhancement Note: Genpact's focus on AI and digital transformation means this design role is at the intersection of creativity and cutting-edge technology, directly impacting how clients perceive and interact with Genpact's innovative solutions – a critical GTM component.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Lead Designer, indicating a mid-to-senior level of responsibility. It requires not only strong individual contribution in design but also the ability to guide projects, mentor others, and influence design direction within a team. This level often serves as a stepping stone to management or specialized senior individual contributor roles within design or GTM operations.

Reporting Structure: The Lead Designer will likely report to a Creative Director or a similar senior leadership role within the design or marketing organization. They will also collaborate closely with project managers and stakeholders from various business units, including marketing, product, and digital teams, reflecting a matrixed operational environment.

Operations Impact: This role directly impacts the success of Go-To-Market strategies by creating compelling visual assets that enhance brand perception, communicate value propositions effectively, and drive customer engagement. High-quality design is crucial for effective marketing campaigns, product launches, and overall customer experience, all of which are key operational drivers of revenue and growth.

Growth Opportunities:

• Leadership Advancement: Potential to move into a Creative Director, Design Manager, or Head of Design role, leading larger teams and strategic design initiatives.

• Specialization: Opportunity to specialize in specific areas such as UX/UI architecture, brand strategy, or AI-driven creative solutions.

• Cross-Functional Expertise: Development of expertise in GTM operations, marketing strategy, and product development through close collaboration.

• Continuous Learning: Access to Genpact's extensive learning resources, including AI and digital transformation training, to stay at the forefront of industry trends.

📝 Enhancement Note: The career path here is not just about becoming a better designer but also about developing operational leadership skills, understanding GTM strategy, and potentially specializing in high-demand areas like AI-driven design, which are valuable for long-term career growth in operations-adjacent fields.

🌐 Work Environment

Office Type: On-site role at a Genpact facility in Hyderabad, India. This suggests a traditional office setting designed for collaboration and focused work.

Office Location(s): 1401-G-India: 14-45, Uppal, STPI, Hyderabad. This location places the role within a significant technology and business hub in India.

Workspace Context:

• Collaborative Spaces: The office environment likely includes dedicated collaborative spaces for team meetings, brainstorming sessions, and cross-functional workshops, essential for GTM project alignment.

• Technology & Tools: Access to industry-standard design software, hardware, and potentially internal collaboration platforms to facilitate seamless design execution and communication.

• Team Interaction: Opportunities for regular face-to-face interaction with design colleagues, project managers, and stakeholders from other departments, fostering a strong sense of team and shared purpose.

Work Schedule: Full-time with "Flex Time (India)" work shift. This provides flexibility within the standard working hours, allowing for better work-life balance and adaptation to project demands, which is a common operational consideration for global companies.

📝 Enhancement Note: The "Flex Time" aspect indicates an operational approach to managing work schedules that prioritizes output and collaboration over rigid adherence to specific hours, a common characteristic in modern GTM operations environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation & Technical Interview: A key stage where candidates present their portfolio, discussing specific projects, design process, and problem-solving approaches. Expect questions on UX/UI principles, Design Thinking, Adobe Suite proficiency, and experience with AEM.

• Cross-Functional Interview: Interview with stakeholders from marketing, product, or digital teams to evaluate collaboration skills and understanding of business/GTM objectives.

• Leadership/Hiring Manager Interview: Discussion focused on leadership experience, team management, strategic thinking, and overall fit with Genpact's culture and values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your leadership, cross-functional collaboration, and impact on business/GTM objectives.

• Tell a Story: For each project, explain the challenge, your role, the design process (including any operational considerations), the solution, and the measurable outcomes or impact.

• Highlight GTM Alignment: Emphasize how your designs supported marketing campaigns, product launches, or customer experience initiatives.

• Showcase Process: Be prepared to discuss your design thinking methodology, user research, iteration process, and how you incorporate feedback.

• Technical Proficiency: Clearly articulate your expertise with Adobe Suite, AEM, and other relevant tools, perhaps demonstrating how you leverage them operationally.

Challenge Preparation:

• Design Challenge: You might be given a hypothetical design problem related to a Genpact service or client scenario to solve within a time limit. Prepare to articulate your thought process, design choices, and how you would approach implementation.

• Stakeholder Management: Be ready to discuss how you manage differing opinions from stakeholders and ensure design decisions align with broader business goals.

• Trend Awareness: Prepare to discuss current design trends, especially those related to AI, digital transformation, and customer experience.

📝 Enhancement Note: The interview process heavily emphasizes the candidate's ability to translate creative skills into tangible business outcomes and GTM support, underscoring the operational aspect of this creative role. A well-structured portfolio presentation is akin to a mini-project review, crucial for evaluating operational effectiveness.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Illustrator: For vector graphics, logos, and complex illustrations.

• Adobe Photoshop: For image editing, manipulation, and raster graphics creation.

• Adobe Experience Manager (AEM): Understanding its role in content management and digital asset deployment is beneficial.

UX/UI Design Tools:

• Wireframing & Prototyping Software: Proficiency in tools like Figma, Sketch, Adobe XD, or similar for creating user flows, wireframes, and interactive prototypes.

• Customer Journey Mapping Tools: Familiarity with tools or methodologies for visualizing and analyzing customer interactions.

Collaboration & Project Management:

• Communication Platforms: Experience with tools like Slack, Microsoft Teams for team communication.

• Project Management Software: Familiarity with Agile tools like Jira, Asana, or Trello for task tracking and workflow management.

• Cloud Storage & Sharing: Proficiency with platforms like Google Drive, Dropbox for asset sharing and collaboration.

Emerging Technologies:

• AI Design Tools: Awareness of or experience with AI-powered design assistants or tools that can enhance creative workflows.

📝 Enhancement Note: The explicit mention of Adobe Experience Manager (AEM) points to the operational aspect of content and asset management within a larger digital ecosystem. Proficiency in these tools is not just about creative output but also about efficient workflow and integration within a company's technology stack.

👥 Team Culture & Values

Operations Values:

• Courage, Curiosity, Incisiveness: These core Genpact values translate to a proactive, innovative, and results-oriented approach in design, encouraging designers to challenge norms and seek impactful solutions.

• Integrity & Inclusion: Foundational values ensuring ethical design practices, respect for diverse perspectives, and the creation of accessible and equitable user experiences.

• Client Centricity: A strong focus on understanding and meeting client needs, driving design decisions that deliver measurable value and enhance customer satisfaction.

• Efficiency & Automation: Encouraging the use of tools and processes that streamline workflows, reduce manual effort, and improve overall productivity in design execution.

Collaboration Style:

• Cross-Functional Integration: A highly collaborative environment where designers work seamlessly with marketing, product, and digital teams to ensure cohesive GTM strategies.

• Feedback-Driven Improvement: A culture that values constructive feedback to refine designs and processes, fostering continuous learning and adaptation.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across teams to elevate the collective skill set and drive innovation.

📝 Enhancement Note: The emphasis on "Courage, Curiosity, Incisiveness" and "Client Centricity" suggests a dynamic environment where designers are expected to be strategic thinkers and problem-solvers, contributing beyond just aesthetics to the operational success of GTM initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Business Objectives: Effectively translating broad business goals and GTM strategies into innovative yet commercially viable design solutions.

• Managing Evolving Technologies: Staying abreast of rapid advancements in AI, digital tools, and design methodologies to maintain a competitive edge.

• Cross-Functional Alignment: Ensuring consistent brand messaging and design quality across diverse marketing campaigns and product touchpoints, requiring strong stakeholder management.

• Global Brand Consistency: Maintaining brand integrity and visual standards across different markets and platforms in a large enterprise setting.

Learning & Development Opportunities:

• AI & Digital Transformation Training: Access extensive resources to deepen understanding and application of AI and digital innovation in design.

• Leadership Development Programs: Opportunities to hone leadership skills, project management capabilities, and strategic thinking through formal training and practical experience.

• Industry Conferences & Workshops: Potential to attend relevant design and technology events to network and learn about emerging trends.

• Mentorship & Peer Learning: Benefit from guidance from senior leaders and collaborate with a diverse team of skilled professionals.

📝 Enhancement Note: The challenges highlight the operational complexities of design within a large, forward-thinking organization. Growth opportunities are geared towards developing not just design expertise but also strategic and leadership capabilities essential for advancing within operations-focused roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a creative design project that directly supported a GTM strategy. What were the objectives, your approach, and the impact?" (Focus on articulating your strategic thinking, process, and quantifiable results).

• "How do you ensure your design decisions align with brand guidelines while also pushing creative boundaries?" (Prepare to discuss your process for balancing brand adherence with innovation).

• "Walk us through your process for incorporating user feedback or stakeholder input into a design project. How do you manage conflicting requirements?" (Demonstrate your problem-solving and collaborative approach). Company & Culture Questions:

• "What interests you about Genpact's focus on AI-powered transformation and agentic AI?" (Show you've researched the company's strategic direction).

• "How do you embody Genpact's values of Courage, Curiosity, and Incisiveness in your work?" (Relate these values to specific design scenarios).

• "How would you contribute to fostering an inclusive design culture within the team?" (Highlight your commitment to inclusive design principles). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, present the problem, your role, the design process (especially any operational considerations or challenges), the solution, and the measured impact (e.g., increased engagement, improved conversion rates, brand recognition).

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs.

• Showcase Collaboration: Highlight how you worked with cross-functional teams and managed stakeholder expectations.

• Technical Depth: Be prepared to discuss the technical aspects of your work, including your proficiency with specific tools like Adobe Suite and AEM, and how they enabled efficient execution.

📝 Enhancement Note: Preparing for this interview involves showcasing not just creative talent but also strategic thinking, operational efficiency, and the ability to contribute to broader GTM objectives. Your portfolio is your primary tool for demonstrating these capabilities.

📌 Application Steps

To apply for this Lead Designer position:

• Submit your application through the provided link on the Genpact careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating leadership, cross-functional collaboration with marketing/product teams, and a clear impact on business or GTM objectives. Focus on case studies that show strategic thinking and problem-solving.

• Resume Optimization: Ensure your resume clearly articulates your experience with Adobe Creative Suite, UX/UI design, AEM, and any project management or leadership responsibilities. Use keywords from the job description and highlight achievements with quantifiable results.

• Interview Preparation: Practice presenting your portfolio, focusing on telling compelling stories about your projects. Prepare for behavioral questions related to leadership, collaboration, and problem-solving. Research Genpact's AI initiatives and values.

• Company Research: Deeply understand Genpact's mission, its AI Gigafactory, and its commitment to digital transformation. Consider how your design skills can contribute to these strategic areas and support their GTM efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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