Lead Designer

📍 Job Overview

Job Title: Lead Designer

Company: Stratpoint

Location: Mandaluyong, Metro Manila, Philippines

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-14

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive and execute visual strategy for marketing initiatives, ensuring a cohesive and impactful brand presence.

• Deliver expert-level creative output across various media, including static graphics, motion graphics, and brand collateral.

• Mentor and guide junior designers to elevate collective craftsmanship, technical precision, and creative quality.

• Establish and optimize end-to-end design pipeline processes for efficient workflow management and timely delivery.

• Collaborate closely with the Marketing Manager and cross-functional teams to align visual communications with business objectives.

📝 Enhancement Note: While the title is "Lead Designer," the description positions this as a senior individual contributor role within the Marketing team, focusing on driving creative output and mentoring rather than direct people management. The "Lead" aspect pertains to creative leadership and process ownership.

📈 Primary Responsibilities

• Deliver all creative output types—static, motion, brand collateral, and campaign assets—at an expert level, meeting project deadlines and quality standards.

• Collaborate with the Marketing Manager to define and execute visual identity direction, ensuring consistency across all marketing materials.

• Mentor other designers on best practices in craft, technique, and creative quality, fostering a culture of continuous improvement.

• Establish and refine the end-to-end delivery process for the design pipeline, from brief to final asset, optimizing for efficiency and effectiveness.

• Provide critical visual and creative input on Account-Based Marketing (ABM) materials in partnership with the ABM team, leveraging shared design resources.

• Proactively identify the root cause of creative or production challenges and collaborate with stakeholders to implement effective solutions.

• Integrate ideas across different creative disciplines to develop original and impactful solutions that go beyond literal brief execution.

• Tailor communication approaches to diverse audiences, confidently presenting creative rationale to both design peers and non-design stakeholders.

• Proactively manage change, adapting to new tools, formats, or brand direction with minimal oversight.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution, creative leadership, process improvement, and stakeholder management, typical for a senior or lead role in a growing marketing operations function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Communications, or a related field is typically expected for this level of responsibility.

Experience: 3–5 years of experience in graphic design or a related creative role, with a proven track record of delivering high-quality visual assets.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, etc.).

• Demonstrated experience in contributing to or maintaining a brand's visual identity system.

• Strong portfolio showcasing range across static graphics, motion graphics, and brand collateral development.

• Practical, workflow-level experience with AI-assisted design tools (e.g., Adobe Firefly, Canva AI) for enhancing creative processes.

• Proficiency in video production and photography, including planning and leading shoots.

• Ability to manage vendor relationships and production budgets, demonstrating basic literacy in managing external resources and costs.

• Comfort understanding how creative choices connect to Key Performance Indicators (KPIs) and Return on Investment (ROI), even without direct ownership of campaign performance metrics.

• Effective communication and presentation skills, capable of articulating creative rationale to diverse audiences.

• Adaptability and comfort managing change related to new tools, formats, or brand direction. Preferred Skills:

• Informal or formal experience mentoring junior designers.

• Experience supporting Account-Based Marketing (ABM) campaigns with tailored visual assets, such as pitch decks and account-specific creative.

• Familiarity with brand identity design principles and their strategic application.

📝 Enhancement Note: The emphasis on AI-assisted design tools and understanding campaign performance metrics points to a forward-thinking marketing operations team that values efficiency and data-informed creativity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating expertise across static graphics, motion graphics, and brand collateral.

• Case studies that highlight your contribution to brand identity systems and visual strategy execution.

• Examples of creative problem-solving, showcasing how you addressed challenges and delivered innovative solutions.

• Demonstrations of workflow efficiency, perhaps illustrating how you optimized the design process for specific projects.

• Evidence of collaboration and communication, showing how you presented creative rationale to stakeholders. Process Documentation:

• Ability to establish and document end-to-end design pipeline processes, covering brief intake, creative development, feedback loops, and final asset delivery.

• Documentation of workflow improvements or optimizations implemented to enhance design team efficiency.

• Clear articulation of how design processes integrate with broader marketing campaign timelines and objectives.

📝 Enhancement Note: The portfolio requirements are critical. Candidates should prepare to walk through their work, explaining their process, rationale, and impact, particularly highlighting how they've improved efficiency or contributed to brand consistency.

💵 Compensation & Benefits

Salary Range: For a Lead Designer role in Metro Manila, Philippines, with 3-5 years of experience and expertise in Adobe Creative Suite and AI-assisted design, a competitive salary range is estimated between PHP 70,000 to PHP 110,000 per month. This estimate is based on industry benchmarks for similar roles in the region, considering the company's focus on technology leadership and the hybrid work model.

Benefits:

• Social Security System (SSS) contributions.

• Pag-ibig Fund contributions.

• Philhealth coverage with company contribution.

• Monthly miscellaneous allowance.

• 13th month pay, calculated based on the monthly rate.

• Paid Vacation Leave and Sick Leave.

• Comprehensive HMO coverage for medical needs.

• Access to Wellness programs, including "Wellness Wednesdays."

• Engaging team-building events and quarterly celebrations (company outings, festive events for Chinese New Year, Valentine's, Halloween, and Christmas).

• Participation in friendly team competitions. Working Hours:

• Standard full-time working hours, likely 40 hours per week.

• Hybrid work arrangement implies a balance between remote work and in-office collaboration days.

📝 Enhancement Note: The salary range is an estimation for the Philippines market, considering the role's seniority and the specific benefits offered by Stratpoint. The benefits package is quite comprehensive, reflecting a commitment to employee well-being and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services & Consulting, specializing in Agile Software Development, Quality Assurance, Cloud Consulting, Data Engineering, and AI/ML.

Company Size: Stratpoint is a well-established technology leader, implying a mid-to-large sized organization with structured processes but retaining a culture that values agility and innovation.

Founded: The company's founding date is not explicitly stated but is implied to be long enough to establish it as a "trusted modern technology leader."

Team Structure:

• The Lead Designer will be part of the Marketing team, reporting to the Marketing Manager.

• They will mentor and collaborate with other designers within the "Brand & Innovation team."

• Close partnership with the ABM team and other cross-functional departments is expected for visual strategy alignment. Methodology:

• Stratpoint emphasizes a blend of Agile methodologies in software development, which likely translates to an agile and iterative approach within marketing and design processes.

• The company values Creativity, Agility, Reliability, and Evolution (C.A.R.E. values), suggesting a culture that encourages innovation, adaptability, dependability, and continuous improvement.

• Data Engineering and Analytics are core services, indicating a data-informed approach may also influence marketing and creative decisions.

Company Website: https://stratpoint.com/

📝 Enhancement Note: The company's core services in AI/ML and Data Engineering suggest that the marketing team, including this design role, may leverage these advanced technologies or support campaigns related to them. The C.A.R.E. values are a strong indicator of the desired work ethic and approach.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position, a "Lead" role focused on creative excellence and process ownership within the marketing function. It's a step beyond a standard graphic designer, requiring leadership in craft and workflow.

Reporting Structure: The Lead Designer reports directly to the Marketing Manager. They will also act as a mentor to junior designers within the Brand & Innovation team, creating a dotted-line leadership dynamic.

Operations Impact: The Lead Designer's impact is crucial for shaping the company's external image and brand perception. Their work directly influences marketing campaign effectiveness, client engagement, and overall brand consistency, contributing to lead generation and sales enablement efforts through compelling visual communication.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas like motion graphics, UI/UX for marketing assets, or advanced AI-assisted design techniques.

• Creative Leadership: Progress towards a Creative Director or Art Director role, potentially with broader strategic responsibilities or people management.

• Process Optimization: Take on more significant roles in defining and implementing marketing operations workflows beyond design.

• Cross-functional Expertise: Develop a stronger understanding of ABM and campaign performance, bridging creative output with business results.

📝 Enhancement Note: This role is an excellent stepping stone for designers looking to move into a leadership capacity within a marketing or GTM operations context, offering opportunities to influence strategy and processes.

🌐 Work Environment

Office Type: Stratpoint offers inviting open floor office spaces designed to spark gatherings, collaboration, and camaraderie, indicating an emphasis on a positive and interactive work environment.

Office Location(s): The primary office location is in Mandaluyong, Metro Manila, Philippines. This is a central business district, likely accessible via public transport.

Workspace Context:

• The hybrid work model allows for flexibility, balancing remote work convenience with in-office collaboration.

• Open floor spaces suggest a culture that values transparency and spontaneous interaction among team members.

• As a technology leader, it's probable that the office is equipped with modern technology and tools to support creative and collaborative work. Work Schedule:

• Full-time, likely with standard business hours (e.g., 9 AM to 6 PM PHT).

• The hybrid nature of the work arrangement suggests flexibility in structuring the work week, with designated days for in-office collaboration.

📝 Enhancement Note: The "startup with adult supervision" analogy suggests a culture that is dynamic and innovative but also structured and reliable, offering the best of both worlds for employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess basic qualifications and creative fit.

• Creative Assessment: A portfolio review session where you'll present your work, explain your design process, rationale, and impact. Be prepared to discuss specific case studies.

• Technical/Skills Interview: May involve questions about specific design tools (Adobe Suite, AI tools), video production, and budget management.

• Behavioral/Situational Interview: Questions focusing on your mentoring experience, problem-solving approach, adaptability to change, and collaboration style. You might be asked how you'd handle specific design challenges or disagreements.

• Cultural Fit Interview: Discussions around Stratpoint's C.A.R.E. values and how you embody them.

• Final Interview: Potentially with the Marketing Manager or a senior leader to discuss role expectations and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (static, motion, brand collateral, AI tools).

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your creative process and rationale, the tools used, and the measurable outcomes or impact.

• Highlight Process: Emphasize how you established or improved design workflows and how you collaborated with stakeholders.

• Showcase Mentorship: If applicable, include examples or discuss instances where you guided or mentored junior designers.

• Address AI Integration: Be ready to discuss your experience with AI-assisted design tools and how they fit into your workflow.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, improved conversion rates, successful campaign asset delivery).

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a quick asset based on a brief or responding to a hypothetical creative problem.

• Practice articulating your creative decisions concisely and persuasively.

• Understand Stratpoint's C.A.R.E. values and be ready to discuss how your approach aligns with them.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to articulate your creative process and impact. Demonstrating an understanding of marketing objectives and how design contributes to them will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is a must. This includes Photoshop, Illustrator, InDesign, After Effects, Premiere Pro.

• AI-Assisted Design Tools: Practical, workflow-level experience with tools like Adobe Firefly, Canva AI, or similar platforms for enhancing creative output and efficiency.

• Prototyping/Wireframing Tools (Potentially): While not explicitly mentioned, tools like Figma or Sketch might be used for certain marketing asset designs or campaign mockups.

Analytics & Reporting:

• Basic Campaign Performance Literacy: Comfort in understanding how creative choices connect to KPIs/ROI. This implies familiarity with marketing analytics platforms (e.g., Google Analytics, social media analytics) to interpret campaign performance data relevant to creative assets.

CRM & Automation:

• ABM Tools (Indirectly): Familiarity with how design assets are used within ABM strategies, possibly interacting with CRM data or marketing automation platforms to tailor visuals for specific accounts.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The inclusion of AI-assisted design tools signifies a forward-looking approach to creative production and efficiency.

👥 Team Culture & Values

Operations Values:

• Creativity: Encouraged to explore innovative visual solutions and push creative boundaries.

• Agility: Adaptable to changing project requirements, tools, and brand directions; embraces iterative design processes.

• Reliability: Consistent delivery of high-quality work on time, dependable in meeting project commitments and maintaining brand standards.

• Evolution: Committed to continuous learning and improvement, embracing new design trends, technologies (like AI), and refining creative techniques.

Collaboration Style:

• Cross-functional Integration: Works closely with Marketing Managers, ABM teams, and potentially other departments to ensure visual alignment and support business objectives.

• Mentorship & Knowledge Sharing: Actively guides and supports junior designers, fostering a collaborative learning environment.

• Feedback Exchange: Open to receiving and providing constructive feedback to elevate creative output and processes.

• Stakeholder Communication: Comfortable presenting and defending creative rationale to both design peers and non-design stakeholders, ensuring clarity and buy-in.

📝 Enhancement Note: The C.A.R.E. values are central to Stratpoint's culture. Successful candidates will demonstrate how their work ethic and approach align with these principles, particularly in fostering creativity and driving evolution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative designs remain consistent with established brand identity and strategic objectives.

• Mentoring Diverse Skill Levels: Effectively guiding junior designers with varying levels of experience and skill sets.

• Integrating New Technologies: Adapting to and effectively utilizing AI-assisted design tools and other emerging technologies within established workflows.

• Managing Multiple Project Demands: Prioritizing and delivering high-quality creative assets for various concurrent marketing initiatives and ABM campaigns.

• Communicating Creative Rationale: Articulating complex visual concepts and strategies to non-creative stakeholders to gain buy-in.

Learning & Development Opportunities:

• Advanced Design Workshops: Opportunities to attend workshops or training on specialized design techniques, motion graphics, or new software features.

• AI in Design Training: Focused learning on leveraging AI tools for enhanced creative efficiency and output.

• Brand Strategy Exposure: Deeper involvement in brand identity discussions and strategic marketing planning.

• Leadership Skill Development: Opportunities to hone mentoring and potentially team leadership skills.

• Industry Conferences: Potential for attending relevant design or marketing technology conferences.

📝 Enhancement Note: The role offers a clear path for growth from a senior individual contributor to a leadership position, with ample opportunities to expand technical skills and strategic influence within the marketing operations domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to mentor a junior designer through a challenging creative project. What was your approach, and what was the outcome?" (Focus on your mentoring style and problem-solving.)

• "How do you ensure your creative output aligns with broader marketing objectives and KPIs? Provide an example." (Highlight your understanding of marketing impact and data literacy.)

• "Walk us through your process for developing a key visual asset for a campaign, from brief to final delivery. How did you handle feedback and revisions?" (Demonstrate your workflow and communication skills.)

• "Imagine you need to integrate a new AI design tool into an existing workflow. What steps would you take to ensure adoption and effectiveness?" (Showcase your adaptability and process-thinking.) Company & Culture Questions:

• "How do Stratpoint's C.A.R.E. values resonate with your personal work ethic and approach to design?" (Research the values and connect them to your experience.)

• "Describe your ideal collaborative environment within a marketing team. How do you prefer to work with managers and peers?" (Emphasize your teamwork and communication style.)

• "What role do you believe design plays in supporting a technology company's growth and client acquisition?" (Showcase your understanding of the business context.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by demonstrating a progression of skills.

• Focus on Process & Rationale: For each presented piece, clearly explain the "why" behind your design choices, the problem it solved, and your creative journey.

• Quantify Impact: Use metrics or specific results whenever possible to demonstrate the effectiveness of your work. If direct metrics aren't available, discuss the intended impact or business goals.

• Highlight Collaboration: Mention how you worked with stakeholders, received feedback, and iterated on designs.

• Address AI & Efficiency: Be ready to discuss your use of AI tools and any processes you've optimized for efficiency.

• Be Enthusiastic: Show your passion for design and your excitement about the opportunity at Stratpoint.

📝 Enhancement Note: Prepare specific, STAR method (Situation, Task, Action, Result) examples for behavioral questions. For the portfolio, focus on quality over quantity, and be ready to discuss your strategic thinking behind each piece.

📌 Application Steps

To apply for this Lead Designer position:

• Submit your application through the provided application link on Stratpoint's career portal.

• Tailor Your Resume: Highlight keywords and achievements directly relevant to graphic design, motion graphics, brand collateral, AI-assisted design, and mentorship. Quantify your accomplishments where possible.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, showcases your best work across the required mediums, and includes case studies that detail your process, rationale, and impact. Prepare to walk through it confidently.

• Research Stratpoint: Familiarize yourself with Stratpoint's services, C.A.R.E. values, and recent marketing efforts. Understand how design contributes to their technology-focused business.

• Prepare for a Design Challenge: Be ready to tackle a hypothetical design task or discuss creative problem-solving scenarios. Practice articulating your design rationale concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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