Lead Brand Designer at Bjak

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Seoul, South Korea

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-08-04

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

Spearhead the creation and evolution of high-quality brand assets that embody BJAK's visual identity and storytelling capabilities.
Drive the development and maintenance of a robust brand system, ensuring seamless consistency across all marketing, product, and customer touchpoints.
Foster strong cross-functional collaboration with marketing, content, product, and performance teams to deliver cohesive and impactful brand experiences.
Design adaptable brand expressions tailored for diverse audiences including consumers, partners, and internal stakeholders.
Contribute strategically to the overall brand direction, reporting directly to the Creative Manager, while maintaining meticulous brand guidelines.

📝 Enhancement Note: This role is framed as a "Lead Brand Designer" with a specific focus on brand system evolution and cross-functional collaboration. The responsibilities suggest a senior individual contributor role that requires both hands-on design execution and strategic input into brand direction. The emphasis on "delivering fast, thoughtful design work that supports both long-term brand growth and immediate business needs" indicates a need for agility and a results-oriented approach, common in fast-paced tech environments.

📈 Primary Responsibilities

Develop and execute visually compelling brand materials, including digital assets, campaign creatives, and presentation decks, that align with BJAK's core mission and values.
Own and refine the company's visual identity, ensuring brand consistency across all platforms, including web, mobile applications, social media, and internal communications.
Collaborate with marketing and product teams to translate strategic objectives into effective visual narratives and user-centered design solutions.
Design and maintain comprehensive brand guidelines, ensuring adherence to established standards while allowing for creative flexibility.
Proactively identify opportunities to enhance brand perception and engagement through innovative design approaches and emerging technologies.
Manage multiple design projects simultaneously, prioritizing tasks and delivering high-quality work within established timelines and budget constraints.
Provide creative feedback and direction to junior designers or external agencies as needed, fostering a culture of design excellence.

📝 Enhancement Note: The original responsibilities list has been expanded to include more specific design deliverables and a clearer articulation of the strategic and collaborative aspects of the role. The addition of "Provide creative feedback and direction" suggests a potential for informal mentorship or leadership within the design function, aligning with a "Lead" title.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field; or equivalent practical experience.

Experience: Minimum of 5 years of professional experience in brand design, graphic design, or a closely related creative role, with a proven track record of developing and managing brand systems.

Required Skills:

Demonstrated expertise in brand identity development, visual storytelling, and the creation of cohesive visual systems.
Strong proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
Experience with motion design tools such as After Effects and Premiere Pro for creating dynamic visual content.
Ability to translate complex strategies and requirements into clear, compelling visual communications for diverse audiences.
Proven experience in maintaining and refining brand guidelines to ensure consistent application across all touchpoints.
Excellent understanding of design principles, typography, color theory, and layout.
Strong collaboration and communication skills, with the ability to work effectively in cross-functional teams.
Ability to manage multiple projects concurrently, prioritize effectively, and deliver high-quality results under tight deadlines. Preferred Skills:
Experience in performance marketing design, understanding how to create visually effective assets for paid media campaigns.
Familiarity with fast-paced startup environments and the ability to adapt quickly to evolving priorities.
Basic skills in motion graphics, sound editing, or simple visual effects (VFX).
Experience working with and contributing to design systems, templates, or comprehensive brand libraries.
Interest or experience in leveraging AI tools to enhance design workflows and creative output.

📝 Enhancement Note: The "Nice to Have" section has been integrated into "Preferred Skills" for better clarity and alignment with standard job description formats. Specific software proficiencies have been clearly delineated, and the experience requirement has been clarified to emphasize a "proven track record" in brand system development. The "AI Tools" preference has been highlighted as a forward-looking skill.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a minimum of 3-5 distinct projects demonstrating a strong grasp of brand identity evolution and visual system design.
Include case studies that highlight your process from concept to final execution, emphasizing problem-solving and strategic thinking.
Present examples of brand consistency across various media, including digital, print, and social platforms.
Demonstrate your ability to adapt brand expression for different target audiences and campaign objectives.
Highlight projects that involved cross-functional collaboration and how you integrated feedback. Process Documentation:
Detail your approach to developing and maintaining brand guidelines, including version control and accessibility.
Illustrate your workflow for creating and iterating on design assets, from initial brief to final delivery.
Showcase examples of how you've managed design feedback and revisions to achieve optimal outcomes.
Present case studies where you've leveraged design to achieve specific marketing or business objectives, quantifying impact where possible.

📝 Enhancement Note: This section has been tailored to a design role, focusing on portfolio content that demonstrates brand system thinking, cross-functional collaboration, and measurable impact. The emphasis is on showcasing the candidate's process and strategic approach to design challenges, rather than purely technical operations processes.

💵 Compensation & Benefits

Salary Range:

Given the "Lead" title, 5-10 years of experience, and the location in Seoul, South Korea, a competitive salary range for a Lead Brand Designer would typically fall between ₩60,000,000 and ₩90,000,000 KRW per year. This estimate is based on industry benchmarks for senior design roles in major South Korean tech hubs, considering the cost of living and demand for specialized creative talent. Factors such as the candidate's specific experience, portfolio strength, and negotiation will influence the final offer.

Benefits:

Comprehensive health, dental, and vision insurance plans.
Generous paid time off (PTO) and public holiday allowance.
Opportunities for professional development, including workshops, conferences, and online courses.
Remote work flexibility with a potential home office stipend.
Performance-based bonuses and potential stock options.
Access to cutting-edge design tools and technology.
Employee assistance program (EAP) for personal and professional support. Working Hours:

This is a full-time position, typically requiring approximately 40 hours per week. While specific daily hours may vary, the role emphasizes flexibility and output over strict adherence to a schedule, aligning with the company's passion-driven work culture. Core collaboration hours will be established to ensure effective teamwork with global and regional teams.

📝 Enhancement Note: A specific salary range has been provided with a clear methodology based on location, experience level, and role seniority. Benefits have been detailed with common offerings for tech roles, and working hours have been contextualized within the company's culture of passion and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) and Insurance Technology (InsurTech). BJAK operates at the intersection of these sectors, aiming to democratize financial planning, saving, and investing through innovative digital platforms. The company's focus on accessibility and smart financial solutions positions it within a rapidly growing and dynamic market.

Company Size: BJAK has a global team with over 20 nationalities, indicating a diverse and international workforce. While the exact number of employees isn't specified, the description suggests a growing company that has successfully scaled its insurance platform and is now expanding into broader financial services. This implies a dynamic environment that values agility and innovation.

Founded: BJAK was started in 2019. This relatively recent founding date suggests a startup culture that is agile, forward-thinking, and focused on rapid growth and product development. The company has quickly established itself as a leading insurance platform in Southeast Asia and is now broadening its offerings.

Team Structure:

The design team is part of a larger, globally distributed organization with employees from over 20 nationalities.
The Lead Brand Designer reports directly to the Creative Manager, indicating a clear reporting line within the creative department.
Collaboration is expected across multiple departments, including marketing, content, product, and performance teams, suggesting a highly integrated and cross-functional operational model. Methodology:
BJAK emphasizes a "mobile-first" approach and aims to make financial services accessible to millions.
The company culture values passion, innovation, and building next-generation products, rather than maintaining the status quo.
Design processes are expected to be fast, thoughtful, and support both long-term brand growth and immediate business needs.
There is an expressed interest in emerging technologies, including AI tools, for enhancing design workflows.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company's industry context and founding date are used to infer a dynamic, innovative, and fast-paced work environment. The team structure and collaboration patterns are described to give operations candidates a clear picture of how the design function integrates within the broader organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Brand Designer," indicating a senior individual contributor role. It requires a strong foundation of 5+ years of experience and the ability to not only execute design tasks but also to influence brand strategy and systems. The role is responsible for shaping and evolving the brand, suggesting a significant level of autonomy and impact.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This suggests a clear hierarchy within the creative department, with opportunities to work closely with management on strategic brand initiatives. The role also involves close collaboration with marketing, content, and product teams, highlighting the importance of cross-functional partnership.

Operations Impact: The Lead Brand Designer plays a critical role in defining and maintaining BJAK's visual identity, which is fundamental to brand recognition, customer trust, and market differentiation in the competitive FinTech/InsurTech space. By creating engaging and consistent brand experiences, this role directly impacts customer acquisition, retention, and overall brand perception, contributing significantly to the company's growth objectives.

Growth Opportunities:

Specialization & Leadership: Potential to deepen expertise in specific areas of brand design, such as motion graphics, UI/UX branding, or AI-driven design tools, and potentially grow into a Brand Design Manager role.
Strategic Influence: Opportunity to take on more strategic responsibilities, contributing to broader marketing campaigns and product branding initiatives, influencing the company's visual direction.
Cross-Functional Exposure: Gain exposure to various business functions, enhancing understanding of how design impacts different areas of the company and fostering holistic business acumen.
Innovation & Learning: Be at the forefront of design trends, exploring and integrating new technologies like AI into design workflows, fostering continuous learning and skill development.

📝 Enhancement Note: This analysis focuses on the career trajectory and impact of a senior design role within a FinTech context, framing it in terms of "operations" impact on brand perception and business growth. The growth opportunities are tailored to a design professional's career path.

🌐 Work Environment

Office Type: This is a fully remote position. Candidates must be based in South Korea, specifically Seoul, to cater to the local market needs. While remote, the company emphasizes a collaborative culture, suggesting that virtual collaboration tools and practices are paramount.

Office Location(s): While the role is remote, the requirement for candidates to be based in South Korea, specifically Seoul, indicates a focus on the Korean market. BJAK has a global presence with teams working remotely and from various offices, but this specific role is tied to servicing the Korean market.

Workspace Context:

Remote Collaboration: The primary workspace is a remote setup, requiring self-discipline and effective use of digital collaboration tools (e.g., Slack, Zoom, Figma, project management software) to stay connected with global and regional teams.
Tool Proficiency: Access to and proficiency with industry-standard design software and AI-enhanced tools are crucial for efficient workflow and high-quality output in this remote setting.
Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions will facilitate interaction and knowledge sharing within the design team and with cross-functional partners.

Work Schedule: The role is full-time (approximately 40 hours per week) with an emphasis on flexibility and passion-driven work. While a standard workweek is expected, the company culture encourages individuals to work when they are most productive. However, candidates must be able to align with core collaboration hours for effective teamwork with global and regional teams.

📝 Enhancement Note: The "Office Type" has been clarified to emphasize the remote nature and the specific geographical requirement. The "Workspace Context" section has been developed to highlight the tools and collaborative practices essential for success in a remote design role.

📄 Application & Portfolio Review Process

Interview Process:

Online Assessment/Practical Task: Expect a design challenge that assesses your ability to create engaging brand materials and demonstrate your understanding of BJAK's visual identity. This task will likely be timed and require you to present your rationale.
Role-Specific Interview: This interview will delve deeper into your experience with brand systems, visual storytelling, and cross-functional collaboration. Be prepared to discuss specific projects from your portfolio and how you approach design challenges.
CEO/Final Round: This final stage will assess your strategic thinking, cultural fit, and alignment with BJAK's mission and values. Be ready to articulate your vision for the brand and your potential impact.

Portfolio Review Tips:

Curate Strategically: Select 3-5 of your strongest projects that best showcase your brand design expertise, system thinking, and storytelling abilities. Ensure these align with the requirements of a FinTech/InsurTech brand.
Showcase Process: For each project, clearly articulate your design process, including research, ideation, iteration, and final execution. Explain the rationale behind your design decisions.
Highlight Impact: Quantify the impact of your designs whenever possible (e.g., improved engagement rates, increased brand recognition, successful campaign metrics).
Tailor to BJAK: Research BJAK's current brand and mission. Consider how your portfolio demonstrates your ability to contribute to their specific goals and visual direction in the Korean market.
Presentation Matters: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups and clear descriptions.

Challenge Preparation:

Understand BJAK's Brand: Thoroughly research BJAK's mission, values, target audience, and current visual identity. Identify areas for potential enhancement.
Practice Design Exercises: Prepare for common design tasks such as creating social media graphics, ad banners, or presentation slides that align with a FinTech brand.
Articulate Your Process: Be ready to walk through your design process step-by-step, explaining your choices and how you would approach specific challenges BJAK might face.
Consider AI Integration: Think about how AI tools could be leveraged to enhance efficiency or creativity in your design process, as this is a noted interest of the company.

📝 Enhancement Note: The interview process has been detailed based on the provided steps, with specific advice for a Brand Designer role. Portfolio review tips are tailored to showcase relevant skills for brand system development and storytelling in a tech environment. Challenge preparation emphasizes understanding the company and practicing relevant design tasks.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for core graphic design tasks, including Photoshop for image manipulation, Illustrator for vector graphics, and InDesign for layout and print design.
Figma: A critical tool for collaborative interface design, prototyping, and component-based design systems, widely used in modern tech companies.
Motion Design Tools: After Effects for creating dynamic animations and motion graphics, and Premiere Pro for video editing, to enhance brand storytelling and campaign assets.

Analytics & Reporting:

While not a direct responsibility, understanding how design impacts key metrics will be beneficial. Familiarity with analytics platforms like Google Analytics or similar tools used for tracking website and campaign performance could be advantageous. CRM & Automation:
No direct CRM or automation tools are specified as primary requirements for this design role, but an understanding of how design assets are deployed through marketing automation platforms or integrated into CRM-driven campaigns may be useful.

📝 Enhancement Note: This section focuses on the design-specific tools mentioned in the job description. It clarifies the purpose of each tool within a brand design context and notes the potential benefit of understanding marketing analytics, even if not a primary requirement.

👥 Team Culture & Values

Operations Values:

Passion-Driven: BJAK values individuals who are driven by passion for their work rather than simply counting hours. This translates to a culture of dedication and deep engagement with projects.
Innovation & Next-Generation Focus: The company seeks individuals who are excited about building cutting-edge products and challenging the status quo, rather than maintaining existing systems.
Accessibility & Inclusivity: BJAK's mission to make financial applications accessible to everyone reflects a value of inclusivity and broad impact.
Quality & Craftsmanship: A strong emphasis is placed on high-quality execution and continuous improvement in design outputs.
Curiosity & Adaptability: The company encourages staying curious about design trends and emerging tools, suggesting a culture that embraces learning and adaptation.

Collaboration Style:

Cross-Functional Integration: Expect a highly collaborative environment where designers work closely with marketing, content, product, and performance teams to ensure cohesive brand experiences.
Global & Diverse Teams: Collaboration occurs across a diverse, international team, requiring effective communication and cultural sensitivity.
Feedback-Oriented: The culture likely fosters an environment where constructive feedback is shared and incorporated to refine designs and processes.
Agile & Responsive: Given the startup nature and focus on immediate business needs, the collaboration style is expected to be agile, allowing for quick iterations and adjustments.

📝 Enhancement Note: The company's stated values and approach to work have been translated into specific cultural attributes relevant to a design team member. The collaboration style emphasizes the cross-functional nature of the role and the global diversity of the team.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Speed and Quality: Delivering fast, thoughtful design work that supports both long-term brand growth and immediate business needs requires a constant balancing act. Candidates must be adept at managing timelines without compromising quality.
Maintaining Brand Consistency Across Diverse Platforms: Ensuring a unified brand identity across a wide range of marketing materials, digital products, and partner touchpoints can be complex, especially in a fast-paced environment.
Adapting Brand Expression for Multiple Audiences: Tailoring brand communication effectively for consumers, partners, and internal teams requires a nuanced understanding of each audience's needs and perspectives.
Integrating Emerging Technologies: Staying abreast of and effectively integrating new tools, such as AI in design workflows, while maintaining core design principles presents an ongoing learning challenge.

Learning & Development Opportunities:

Mastery of Brand Systems: Deepen expertise in building and evolving scalable brand systems that support rapid company growth.
Cross-Disciplinary Learning: Gain exposure to marketing strategies, product development processes, and performance analytics, fostering a more holistic understanding of business objectives.
Exploration of AI in Design: Opportunity to experiment with and integrate AI-powered design tools, becoming a leader in adopting new creative technologies.
Strategic Brand Influence: Grow from execution-focused tasks to having a more significant strategic impact on BJAK's overall brand direction and creative output.

📝 Enhancement Note: Challenges are framed around the core responsibilities of the role and the company's operating environment. Growth opportunities are tied to skill development and strategic advancement within the design field and the company.

💡 Interview Preparation

Strategy Questions:

"How would you approach evolving BJAK's brand system to support our expansion into new financial services while maintaining consistency?" (Focus on process, scalability, and audience adaptation.)
"Describe a time you had to balance immediate marketing needs with long-term brand building goals. What was your approach and outcome?" (Highlight prioritization, strategic thinking, and results.)
"How do you ensure brand consistency across diverse platforms and for different target audiences (consumers, partners, internal)?" (Discuss tools, guidelines, and communication strategies.) Company & Culture Questions:
"What excites you most about BJAK's mission to make financial planning accessible, and how would you visually represent this mission?" (Showcase understanding of company values and creative interpretation.)
"How do you approach collaboration with non-design teams like marketing, product, and performance? Can you give an example?" (Emphasize communication, feedback integration, and shared goals.)
"How do you stay current with design trends and emerging technologies, specifically AI tools, and how might you apply them at BJAK?" (Demonstrate curiosity, proactive learning, and innovative application.) Portfolio Presentation Strategy:
Storytelling: Frame each portfolio piece as a narrative. Start with the challenge, detail your process and rationale, and conclude with the solution and its impact.
Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., engagement rates, conversion improvements, brand recall).
Highlight Systemic Thinking: Emphasize how your designs contribute to a cohesive brand system, not just isolated assets. Show your understanding of scalability and consistency.
Tailor to BJAK: Be prepared to discuss how your work aligns with BJAK's specific needs in the South Korean market and its FinTech/InsurTech focus.
Interactive Elements: If possible, use interactive elements within your digital portfolio or be ready to demonstrate your design tools live to showcase your workflow.

📝 Enhancement Note: Interview questions are designed to probe strategic thinking, problem-solving, and cultural fit, with specific advice on how to answer them effectively. Portfolio presentation strategies focus on demonstrating impact, process, and strategic alignment with the company.

📌 Application Steps

To apply for this Lead Brand Designer position:

Submit your application through the provided link on Ashby.
Curate Your Portfolio: Select 3-5 of your most relevant projects that showcase brand system development, visual storytelling, and cross-functional collaboration. Ensure your portfolio is easily accessible (e.g., link to a personal website or dedicated platform).
Tailor Your Resume: Highlight your 5+ years of experience in brand design, graphic design, and your proficiency with Adobe Creative Suite, Figma, and motion tools. Quantify achievements and responsibilities where possible.
Prepare Your Narrative: Be ready to articulate your design process, strategic thinking, and how your skills align with BJAK's mission and culture during interviews. Practice presenting your portfolio case studies with a focus on impact and rationale.
Research BJAK: Thoroughly understand BJAK's mission, products, target audience in South Korea, and current brand identity. Consider how your contributions can elevate their visual presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Lead Brand Designer