Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Frame Security

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Marketing Design / GTM Operations Support

Date Posted: August 23, 2026

Experience Level: Mid-Level (2-5 years inferred)

Remote Status: On-site

🚀 Role Summary

• Design and execute compelling marketing collateral for a B2B SaaS cybersecurity company, directly supporting Go-To-Market (GTM) strategies.

• Own and evolve the visual brand identity across all customer-facing touchpoints, ensuring consistency and impact.

• Develop and maintain a scalable design infrastructure, including templates and brand guidelines, to empower sales and marketing teams.

• Leverage AI design tools to enhance efficiency, compress design cycles, and productize workflows for broader team adoption.

• Collaborate cross-functionally with R&D, marketing, and product teams to ensure seamless integration of brand and UI elements.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into supporting GTM operations through design. This role requires a blend of creative design skills and a strategic understanding of how design impacts sales enablement, marketing campaigns, and overall brand perception within a fast-paced startup environment. The inferred experience level of 2-5 years aligns with the need for hands-on execution and initial system-building capabilities.

📈 Primary Responsibilities

• Design high-impact sales decks, one-pagers, proposals, marketing content, case studies, and event collateral tailored for enterprise cybersecurity buyers.

• Lead the visual execution for the company's GTM motion, encompassing website pages, digital campaign assets, social media creative (e.g., LinkedIn), email campaigns, and conference/event experiences.

• Establish and maintain a robust, repeatable design infrastructure, including comprehensive templates, reusable component libraries, and clear brand guidelines, to ensure on-brand output from sales, marketing, and product teams.

• Integrate and leverage AI design and content tools to streamline the design process, compress turnaround times, and develop user-runnable workflows.

• Partner closely with Research & Development, Marketing, and Product teams to contribute to soft UI work, ensuring the product's visual interface aligns with the overall brand.

• Actively evolve and rigorously defend the Frame Security brand as the company scales, ensuring consistent application across all touchpoints and stakeholder interactions.

📝 Enhancement Note: The responsibilities highlight a proactive approach to design ownership and infrastructure development. This role is expected to not only produce creative assets but also to build systems that enable others, a key characteristic of operations-supportive roles. The emphasis on "enterprise buyers" and "cybersecurity" indicates a need for sophisticated, professional design that instills confidence and credibility.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of experience. Equivalent practical experience will also be considered.

Experience: Minimum of 4+ years of dedicated design experience, preferably within B2B SaaS companies, creative agencies, or in-house brand teams. A strong portfolio showcasing versatility across decks, print, web, and digital assets is essential.

Required Skills:

• Mastery of Figma for UI/UX and general design tasks.

• Fluency in presentation software such as Google Slides and Microsoft PowerPoint.

• Exceptional typography, layout, and information design skills, with the ability to translate complex technical information into clear, compelling visual narratives.

• Proven hands-on experience with AI design and content generation tools.

• Demonstrated track record of building scalable design systems, templates, and component libraries, rather than solely creating one-off deliverables.

• Ability to operate effectively in an ambiguous, fast-paced startup environment, with strong self-scoping, execution, and iteration capabilities. Preferred Skills:

• Experience with motion design tools and principles.

• Proficiency with Webflow for website design and development.

• Understanding of cybersecurity concepts and the B2B SaaS sales cycle.

📝 Enhancement Note: The requirement for "4+ years of design experience in B2B SaaS, an agency, or an in-house brand team" suggests a need for candidates familiar with professional design workflows and client/stakeholder management. The emphasis on "AI design and content tools" and "building systems and templates" points towards an operations-minded designer who can create efficiencies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 4+ years of professional design work.

• Specific examples of sales decks, marketing collateral, and case studies, preferably for B2B SaaS or technology companies.

• Evidence of designing for enterprise audiences, showcasing an understanding of their needs and expectations.

• Visual documentation of at least one instance of building and implementing a design system, template library, or brand guideline document.

• Case studies that illustrate the application and impact of AI design tools in compressing design cycles or improving output.

• Examples of web design or digital campaign assets, with a preference for Webflow experience if available. Process Documentation:

• Showcase instances where you have documented design processes, workflows, or established brand guidelines for team-wide adoption.

• Provide examples of how you've collaborated with non-design teams (e.g., sales, marketing, R&D) to ensure design consistency and efficiency.

• Demonstrate an approach to scoping and managing design projects autonomously, with clear articulation of your personal workflow.

📝 Enhancement Note: For a role supporting GTM operations, the portfolio must go beyond just aesthetics. It needs to demonstrate the candidate's ability to create scalable design solutions, understand technical content, and contribute to operational efficiency through design systems and AI tool integration.

💵 Compensation & Benefits

Salary Range: Based on the location (Tel Aviv-Yafo, Israel), experience level (Mid-Level, 4+ years), and industry (B2B SaaS Cybersecurity), a competitive salary range for a Marketing Designer would typically fall between ₪180,000 - ₪280,000 annually. This estimate considers the cost of living in Tel Aviv, industry benchmarks for tech roles, and the specialized skills required.

Benefits:

• Competitive Salary: As stated, a market-competitive salary is offered.

• Meaningful Equity: Opportunity to receive significant company stock options, aligning personal success with company growth.

• Health Insurance: Comprehensive medical coverage, standard for full-time employees in Israel.

• Professional Development: Opportunities to learn and utilize AI design tools, and potentially gain experience in motion design and Webflow.

• Creative Environment: Work in a dynamic startup environment with direct impact on brand and GTM strategy.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility often afforded in a startup environment, particularly for tasks requiring focused creative output.

📝 Enhancement Note: The salary range is an estimate based on Israeli tech market data for experienced designers in the Tel Aviv area. Benefits are inferred from standard offerings in Israeli tech startups and specific mentions in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity, specifically focusing on AI-driven Human Security solutions. Frame Security operates in a rapidly evolving market driven by advancements in AI and increasing sophistication of cyber threats. This context means the company is likely innovative, fast-paced, and focused on cutting-edge technology.

Company Size: Early-stage startup. The description implies a core team where individuals have significant ownership and influence. This typically means smaller teams (under 50 employees), fostering close collaboration and a direct impact from each member.

Founded: Frame Security is an early-stage company, suggesting a recent founding date (specific year not provided). This implies a dynamic, evolving culture with a strong emphasis on building foundational processes and defining market position.

Team Structure:

• The design role is likely part of a lean marketing or GTM team, potentially reporting to a Head of Marketing or a GTM Lead.

• Close collaboration is expected with sales, marketing, product management, and R&D teams.

• As an early-stage company, the structure is likely flat, with direct access to leadership and cross-functional teams. Methodology:

• Data-driven decision-making, especially in marketing and GTM strategy.

• Agile and iterative development and design processes to adapt quickly to market feedback and technological advancements.

• Emphasis on leveraging AI and automation to enhance efficiency and scale operations.

• Focus on building robust, scalable systems and processes from the ground up.

Company Website: www.framesecurity.com

📝 Enhancement Note: The company's focus on AI and cybersecurity within a startup context suggests a culture that values innovation, speed, technical expertise, and strong problem-solving skills. The Marketing Designer's role is crucial in translating complex technical value propositions into accessible and compelling visual narratives for enterprise clients.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer, with potential for growth into a Senior or Lead Designer role as the company scales. The responsibilities extend beyond pure design execution to include infrastructure building and process optimization, offering a pathway towards more strategic design leadership.

Reporting Structure: Likely reports to a Marketing Manager, Head of Marketing, or a GTM Lead. Direct interaction with founders and heads of other departments (Product, R&D) is highly probable given the early-stage nature of the company.

Operations Impact: The designer's work directly influences the effectiveness of GTM efforts. High-quality, on-brand sales collateral, marketing assets, and website visuals are critical for converting enterprise leads, building brand credibility in the competitive cybersecurity market, and supporting sales enablement. The ability to create scalable design systems also directly supports operational efficiency for the sales and marketing teams.

Growth Opportunities:

• Design Leadership: Progress to Senior Marketing Designer or Art Director, leading design initiatives and mentoring junior designers as the team expands.

• Specialization: Develop deep expertise in cybersecurity marketing design, AI-driven design tools, or Webflow development.

• Strategic GTM Contribution: Gain broader exposure to GTM strategy, contributing to brand positioning and messaging development based on design insights.

• Process Improvement: Lead initiatives to further optimize design workflows, implement new tools, and enhance cross-functional collaboration.

📝 Enhancement Note: The opportunity to build design infrastructure and leverage AI tools offers a unique growth path for designers interested in operational efficiency and strategic impact, moving beyond purely aesthetic contributions.

🌐 Work Environment

Office Type: On-site role in Tel Aviv-Yafo, Israel. This suggests a traditional office setting designed for collaboration and focused work.

Office Location(s): Tel Aviv-Yafo, a major tech hub in Israel, offering accessibility and a vibrant professional ecosystem. Specific details about office amenities or accessibility would need to be confirmed.

Workspace Context:

• A collaborative office environment conducive to team interaction and brainstorming sessions with marketing, sales, and product teams.

• Access to necessary design software, hardware, and potentially emerging AI design tools.

• A dynamic startup atmosphere where cross-functional communication is frequent and essential for rapid iteration.

Work Schedule: Full-time, likely with some flexibility in hours, common in tech startups. The on-site requirement emphasizes the value placed on in-person collaboration and team cohesion.

📝 Enhancement Note: The on-site requirement in Tel Aviv signals a preference for direct team interaction, which is often crucial in early-stage startups for rapid problem-solving and cultural integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your best work, focusing on case studies that demonstrate your design process, problem-solving abilities, and impact, particularly for B2B SaaS and GTM initiatives. Be prepared to discuss how you've built design systems, used AI tools, and translated technical information.

• Skills Assessment: Potentially a design challenge or a technical interview focusing on Figma proficiency, presentation software usage, and understanding of design principles.

• Team/Cultural Fit Interview: Meetings with potential team members and leadership to assess collaboration style, cultural alignment, and understanding of the cybersecurity/AI space.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in B2B SaaS, GTM support, sales decks, and digital marketing collateral. Highlight your ability to translate complex technical concepts into clear visuals.

• Showcase Systems Thinking: Include examples of design systems, templates, or brand guidelines you've created. Detail the process, the components, and the impact on efficiency.

• Demonstrate AI Tool Usage: If possible, present projects where you utilized AI design tools, explaining the benefits and how they compressed your workflow.

• Tell a Story: For each project, explain the problem, your approach, the tools used, your specific contributions, and the measurable outcomes or impact. Focus on how your design supported business objectives.

• Highlight Consistency: Ensure your portfolio itself is well-designed, on-brand (even if it's your personal brand), and easy to navigate.

Challenge Preparation:

• Be ready for a design challenge that might involve creating a piece of marketing collateral (e.g., a slide for a sales deck, a social media graphic) based on a prompt related to cybersecurity or AI.

• Practice articulating your design decisions and rationale clearly and concisely, focusing on how your design choices support the GTM strategy and business goals.

• Prepare to discuss how you would approach building a template library or brand guidelines for a growing startup.

📝 Enhancement Note: The emphasis on "sales decks," "GTM motion," and "building repeatable design infrastructure" means candidates should prepare to showcase not just creative output but also their ability to contribute to operational efficiency and strategic goals through design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/UX design, prototyping, and component library management. Mastery is required.

• Presentation Software: Google Slides and Microsoft PowerPoint proficiency is critical for sales decks and client-facing materials.

• Adobe Creative Suite (Illustrator, Photoshop, InDesign): Likely used for more advanced graphic design, image manipulation, and print collateral.

Analytics & Reporting:

• While not directly a design tool, an understanding of how marketing and sales analytics (e.g., website traffic, conversion rates, campaign performance) inform design choices and how design impacts these metrics would be beneficial. CRM & Automation:

• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools is a plus, as design assets are often deployed through these channels. Understanding how design integrates with email marketing platforms and campaign management systems is valuable.

• AI Design & Content Tools: Experience with tools like Midjourney, DALL-E, ChatGPT (for copy), or other AI-powered design assistants is explicitly sought after.

📝 Enhancement Note: The explicit mention of "AI design and content tools" and "Figma" indicates a modern design stack. Understanding how design assets are deployed via CRM and marketing automation platforms is a key operational aspect for this role.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Adoption: A forward-thinking approach, embracing new technologies like AI to drive efficiency and creativity in design.

• Impact & Ownership: A drive to create work that has a tangible impact on the company's success, with a strong sense of personal responsibility for outcomes.

• Collaboration & Cross-Functionality: A commitment to working closely with diverse teams to achieve shared goals, fostering open communication and mutual respect.

• Speed & Agility: The ability to operate quickly, adapt to changing priorities, and deliver high-quality results in a fast-paced startup environment.

• Brand Stewardship: A dedication to maintaining and evolving a strong, consistent brand identity across all touchpoints.

Collaboration Style:

• Proactive Communication: Regularly engaging with sales, marketing, and product teams to understand their needs and provide design solutions.

• Feedback Integration: Openness to constructive criticism and the ability to iterate based on feedback from stakeholders.

• Systemic Thinking: Contributing to the development of shared resources (templates, libraries) that benefit the entire team.

• Knowledge Sharing: Willingness to share design best practices, tool tips, and insights with colleagues.

📝 Enhancement Note: The culture likely values individuals who are not only skilled designers but also proactive problem-solvers who can contribute to the operational fabric of the GTM team through scalable design solutions and efficient workflows.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: As an early-stage startup, there's pressure to deliver quickly, which can challenge the pursuit of perfect design. The candidate must find an effective balance.

• Translating Technical Complexity: Effectively communicating sophisticated AI and cybersecurity concepts to enterprise buyers through design requires deep understanding and creative problem-solving.

• Evolving Brand Identity: Maintaining brand consistency while allowing for creative evolution in a rapidly growing company.

• AI Tool Integration: Effectively identifying and integrating new AI design tools to enhance workflows without compromising quality or originality.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in leveraging AI for design, potentially becoming a go-to person for these tools within the company.

• Cybersecurity Domain Knowledge: Develop a strong understanding of the cybersecurity landscape, which will enhance the relevance and impact of design work.

• GTM Strategy Exposure: Gain insights into sales enablement, marketing campaign execution, and overall Go-To-Market strategies.

• System Design & Architecture: Hone skills in building robust design systems that support scalability and efficiency for a growing organization.

📝 Enhancement Note: The role presents an opportunity to be at the forefront of integrating AI into design processes within a critical industry, offering significant learning and development potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a highly technical concept into a clear and compelling visual for a B2B audience. What was your process, and what was the outcome?" (Focus on information design, audience understanding, and impact.)

• "How would you approach building a scalable design system for a fast-growing B2B SaaS startup like Frame Security? What would be your first steps, and what key components would you prioritize?" (Assess systems thinking, prioritization, and operational approach.)

• "Tell me about a project where you used AI design tools. What was the tool, how did it help you, and what were the limitations or challenges?" (Evaluate practical AI tool experience and critical assessment.) Company & Culture Questions:

• "Why are you interested in Frame Security and the cybersecurity industry specifically?" (Demonstrate genuine interest and research.)

• "How do you stay updated on design trends, especially concerning AI and new tools?" (Showcase continuous learning and proactive development.)

• "Describe your ideal collaboration with marketing, sales, and product teams. How do you ensure your design work aligns with their objectives?" (Assess collaboration style and GTM understanding.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the design process, the tools used (especially AI), your specific contributions, and the impact/results.

• Highlight Systems & Efficiency: Emphasize any work related to templates, brand guidelines, or reusable components. Explain how these improved efficiency for yourself or others.

• Showcase Technical Translation: Point to examples where you made complex information accessible and engaging for an enterprise audience.

• Be Ready for Design Challenges: Prepare to discuss how you would approach a specific design task related to sales decks, marketing collateral, or website elements, focusing on strategic thinking.

📝 Enhancement Note: Candidates should be prepared to speak about their process, not just their final output. Demonstrating how they can build repeatable systems and leverage new technologies like AI for operational efficiency will be key.

📌 Application Steps

To apply for this operations-supportive design position:

• Submit your application through the provided Comeet link: https://www.comeet.com/jobs/framesecurity/FA.002/marketing-designer/CE.077

• Customize Your Portfolio: Ensure your portfolio prominently features B2B SaaS design, sales decks, marketing collateral, and any examples of design systems or AI tool usage. Tailor your project selection to highlight your ability to support GTM efforts.

• Optimize Your Resume: Clearly articulate your 4+ years of experience, specific tool proficiencies (Figma, presentation software, AI tools), and achievements related to building design infrastructure or improving design efficiency. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio projects, focusing on the strategic rationale, your process, and the business impact. Be ready to discuss your approach to building repeatable design solutions.

• Research Frame Security: Understand their mission, product, target market (AI-driven Human Security for enterprise), and recent news. Be prepared to discuss how your design skills can contribute to their specific GTM objectives and brand evolution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.