Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: PT Desty Karsa Wesya

Location: Jakarta, Indonesia

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: August 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling visual designs across digital and print marketing channels to enhance brand presence and campaign effectiveness.

• Collaborate closely with marketing and content teams to translate business objectives into creative visual concepts and assets.

• Manage a portfolio of design projects, ensuring brand consistency, quality, and timely delivery.

• Provide creative direction to external agencies and internal teams, overseeing the production of visual content.

• Analyze market trends and leverage insights to inform design strategies and maintain a competitive edge.

📝 Enhancement Note: The role of Creative Designer, while not strictly a Revenue Operations (RevOps) or Sales Operations role, has significant overlap with Marketing Operations and Go-To-Market (GTM) strategies. This role is crucial for creating the visual assets that support marketing campaigns, sales enablement materials, and overall brand messaging, directly impacting lead generation and customer acquisition efforts. The emphasis on managing external agencies, reporting to leadership, and balancing cost with business output suggests a need for strong project management and operational oversight within the creative function.

📈 Primary Responsibilities

• Design and produce high-impact visual assets for websites, social media platforms, digital advertisements, brochures, and other marketing collateral.

• Translate marketing briefs and content strategies into innovative and effective design concepts, including storyboards and mood boards.

• Ensure strict adherence to brand guidelines, maintaining visual consistency across all company communications and marketing materials.

• Collaborate with internal stakeholders, including marketing, content, and product teams, to align design efforts with business goals and campaign objectives.

• Manage project timelines, resources, and budgets effectively, making independent decisions on whether to handle projects in-house or outsource to agencies.

• Provide clear creative direction and feedback to external agencies (e.g., social media, production houses) and internal teams for videography, photography, and video editing projects.

• Conduct regular reporting and sharing sessions on design performance, campaign effectiveness, and project status with the Art Director and CEO.

• Stay abreast of emerging design trends, emerging technologies, and competitor activities to continuously innovate and improve creative output.

• Assist in strategic brainstorming sessions for new marketing campaigns, product launches, and overall creative direction.

• Review and refine designs based on feedback from stakeholders, ensuring the final output meets quality standards and business requirements.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management. The ability to "decide independently whether to take a project on our own or share it with other agency" and "has a sense on how to balance cost and business output" points to a need for strong project management, vendor management, and financial acumen within the creative function. This is critical for efficient GTM operations.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is preferred.

• Equivalent practical experience and a strong portfolio will be considered. Experience:

• Minimum of 2 years of professional experience in graphic design, with a proven track record of creating effective marketing collateral.

• Experience in directing videography, photography, and video editing projects is highly advantageous.

• Demonstrated experience in managing multiple design projects simultaneously and meeting tight deadlines. Required Skills:

• Graphic Design Software Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.

• Visual Design Principles: Strong understanding of layout, typography, color theory, and visual hierarchy.

• Creative Concept Development: Ability to generate innovative and simple design concepts that align with brand identity and marketing objectives.

• Brand Management: Proven ability to maintain brand consistency across diverse marketing channels.

• Project Management: Experience in managing design projects from conception to completion, including scope, timeline, and resource allocation.

• Communication & Collaboration: Excellent verbal and written communication skills for effective collaboration with internal teams and external agencies.

• Problem-Solving: Mature thinking and analytical skills to create sensible, goal-oriented design solutions.

• Vendor Management: Ability to assess and select external agencies, manage relationships, and oversee their output effectively.

Preferred Skills:

• Video Editing Software: Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).

• Motion Graphics: Experience with motion graphics tools (e.g., Adobe After Effects).

• UI/UX Design Principles: Familiarity with user interface and user experience design for digital platforms.

• Digital Marketing: Understanding of digital marketing channels and how design impacts campaign performance.

• Budget Management: Experience in managing project budgets and optimizing costs for creative production.

• Storyboarding & Mood Board Creation: Skill in visualizing and communicating creative ideas through storyboards and mood boards.

📝 Enhancement Note: The requirement for candidates to "give creative ideas and execute well but not limited to contacting talent, engaging production house, as well as directing videography, photography and video editing" suggests a hands-on role that extends beyond just graphic design into creative production management and direction, which is a key operational aspect of content creation for GTM.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, including digital assets (social media graphics, web banners, ads) and print materials (brochures, flyers).

• Specific examples demonstrating the ability to develop creative and simple design concepts that align with marketing goals.

• Case studies or project descriptions that highlight your role in managing projects independently and balancing cost with business output.

• Visual evidence of directing or contributing to videography, photography, and video editing projects.

• Examples that showcase your ability to maintain consistent branding across multiple platforms and campaigns. Process Documentation:

• The portfolio should implicitly demonstrate your design process, from initial concept development and research to final execution and refinement.

• Candidates may be asked to walk through their process during an interview, explaining how they tackled specific projects, managed feedback, and achieved desired outcomes.

• Evidence of how you collaborate with marketing teams and provide creative direction to agencies should be visible or explainable through portfolio pieces.

📝 Enhancement Note: The explicit requirement for a "design and video editing portfolio" indicates a strong emphasis on tangible output and demonstrated skill. For operations roles, a portfolio is often expected to showcase process optimization, system implementation, and measurable results; for this creative role, it's about demonstrating creative process, execution, and impact.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Creative Designer with 2-5 years of experience in Jakarta, Indonesia, the estimated annual salary range is IDR 96,000,000 - IDR 180,000,000. This range can vary based on specific skills, portfolio strength, and negotiation. Benefits:

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and courses to enhance design and creative skills.

• Creative Environment: Access to modern design tools and a collaborative workspace.

• Employee Discounts: Potential discounts on company products (personal care electronics).

• Performance Bonuses: Eligibility for bonuses based on individual and company performance.

Working Hours:

• Standard full-time position, likely Monday to Friday, approximately 40 hours per week.

• Flexibility may be offered on occasion to meet project deadlines, with potential for compensatory time off.

📝 Enhancement Note: Salary estimates are based on research for similar mid-level Creative Designer roles in Jakarta, Indonesia, considering the cost of living and typical compensation structures for creative professionals. Benefits are standard for full-time positions in Indonesia, with specific additions relevant to a consumer electronics brand.

🎯 Team & Company Context

🏢 Company Culture

Industry: Personal Care Electronics, Consumer Goods, E-commerce.

Company Size: The mention of "an affiliate company of Desty" and a "high-speed hairdryer that quickly went viral" suggests a growing, dynamic startup or scale-up environment. Company size is likely between 50-200 employees, fostering a collaborative yet agile atmosphere.

Founded: The company is relatively new, focusing on digital-savvy modern individuals and aiming for international reach, indicating an innovative and forward-thinking ethos.

Team Structure:

• The Creative Designer will likely be part of the Marketing or Brand team.

• They will report to an Art Director and potentially collaborate closely with the CEO.

• This role involves significant cross-functional interaction with marketing, content, and possibly product development teams.

• Direction will be provided to external agencies, indicating a management layer within the creative function. Methodology:

• Data-Driven Creativity: While creative, designs are expected to be "sensible ideas that align with marketing goals," implying a data-informed approach to creative strategy.

• Agile Execution: The need to manage multiple projects and meet deadlines in a fast-paced environment suggests an agile workflow.

• Innovation Focus: As a personal care electronics brand aiming for international reach, the company values innovation and staying ahead of trends.

• Collaboration & Reporting: Regular reporting and sharing sessions emphasize transparency and collaborative decision-making.

Company Website: [desty.app]

📝 Enhancement Note: The company's focus on innovation and digital-savviness, coupled with its product success, suggests a fast-paced, results-oriented culture. The Creative Designer's role is pivotal in shaping the brand's visual narrative in this environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Creative Designer. It requires independent project management and the ability to make strategic decisions regarding outsourcing versus in-house execution, indicating a step beyond junior designer responsibilities.

Reporting Structure: The designer reports to an Art Director and provides regular updates to the CEO, suggesting visibility at higher levels of the organization. This also implies opportunities to influence strategic creative direction.

Operations Impact: The Creative Designer's work directly impacts the company's Go-To-Market (GTM) strategy by creating compelling visuals that drive brand awareness, customer engagement, and ultimately, sales. Effective visual assets are critical for digital marketing campaigns, social media presence, and product launches, all of which contribute to revenue generation.

Growth Opportunities:

• Senior Creative Designer/Art Director: Progression into a more senior role with greater responsibility for creative strategy, team leadership, and art direction.

• Specialization: Opportunity to specialize in areas like UI/UX design, motion graphics, or brand strategy.

• Cross-Functional Moves: Potential to move into broader marketing roles or product marketing, leveraging design expertise.

• Leadership in Operations: Developing strong project and vendor management skills could lead to operational leadership roles within the creative or marketing departments.

📝 Enhancement Note: The role offers a clear path for growth within the creative field, with opportunities to take on more strategic responsibilities and potentially leadership roles within the marketing or operations functions of a growing company.

🌐 Work Environment

Office Type: On-site role in Jakarta, Indonesia. The environment is likely dynamic and collaborative, typical of a growing consumer electronics brand.

Office Location(s): Jakarta, Indonesia. Specific office details would need to be confirmed, but it's expected to be in a professional business district.

Workspace Context:

• Collaborative Spaces: The environment likely encourages interaction with marketing, content, and leadership teams.

• Technology Access: Access to industry-standard design software and hardware.

• Creative Freedom: Opportunities to contribute ideas and influence visual direction.

• Fast-Paced: The role operates within a rapidly evolving consumer electronics market, requiring adaptability and efficiency.

Work Schedule: Standard Monday-Friday, 40-hour work week, with potential for occasional extended hours to meet critical project deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, essential for brainstorming and direct feedback in a creative role. This environment is conducive to building strong working relationships and fostering a cohesive team dynamic.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess creative skills, experience, and alignment with role requirements.

• Creative Challenge/Test: A practical design exercise may be given to evaluate problem-solving abilities, conceptual thinking, and execution under time constraints.

• Portfolio Presentation & Interview: A discussion focused on the candidate's portfolio, walking through specific projects, design process, and rationale. This is where questions about managing projects, balancing costs, and directing agencies will likely be explored.

• Team/Leadership Interviews: Meetings with the Art Director and potentially the CEO to assess cultural fit, communication skills, and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. Ensure a mix of digital and print, and highlight projects where you demonstrated creative concept development and problem-solving.

• Showcase Process: For key projects, be prepared to explain your design process, from initial brief to final delivery, including how you incorporated feedback and managed challenges.

• Highlight Impact: If possible, quantify the impact of your designs (e.g., increased engagement on social media, successful campaign results).

• Demonstrate Versatility: Include examples that show your ability to adapt to different brand styles and project types, especially in video direction.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and that project descriptions are clear and concise.

Challenge Preparation:

• Understand the Brand: Research PT Desty Karsa Wesya, their products, target audience, and existing visual identity.

• Anticipate Project Types: Be ready for design challenges related to social media, digital ads, or product-focused visuals.

• Focus on Strategy: When presenting your work or completing a challenge, articulate the strategic thinking behind your design choices and how they align with business objectives.

• Prepare for Cost/Benefit Discussions: Be ready to discuss how you approach project scope and resource allocation, demonstrating your ability to make cost-effective decisions.

📝 Enhancement Note: The emphasis on "creative and simple concept of design," "balance cost and business output," and "giving direction to the social media agency" means interviewers will be looking for not just artistic talent but also operational efficiency and strategic thinking in creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential.

• Design & Prototyping Tools: Figma, Sketch, Adobe XD (for digital assets and potential UI/UX considerations).

• Project Management Software: Tools like Asana, Trello, or Jira for managing project workflows and deadlines.

Analytics & Reporting:

• Google Analytics: To understand website traffic and user behavior if involved in web design.

• Social Media Analytics Tools: Native platform insights (Facebook, Instagram, etc.) or third-party tools for tracking engagement on social media graphics.

• Reporting Dashboards: Proficiency in creating reports (e.g., in PowerPoint, Google Slides) to present design performance and project status.

CRM & Automation:

• While not a direct CRM role, understanding how design assets are used within marketing automation platforms (e.g., email marketing software) and CRMs for lead generation and nurturing would be beneficial.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a given. The emphasis on managing projects and reporting suggests familiarity with project management and presentation tools is also crucial for operational effectiveness in this role.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to create cutting-edge designs that reflect the company's forward-thinking approach to personal care electronics.

• Efficiency: The ability to produce high-quality work quickly and cost-effectively, managing projects and resources wisely.

• Collaboration: Working effectively with marketing, content, and leadership teams to achieve shared goals.

• Data-Informed Creativity: Using insights from marketing goals and performance metrics to guide design decisions.

• Brand Integrity: A commitment to upholding and enhancing the company's brand identity across all visual communications.

Collaboration Style:

• Cross-Functional Integration: Active participation in marketing strategy sessions and close collaboration with content creators.

• Feedback-Oriented: Openness to receiving and incorporating constructive feedback from stakeholders to refine designs.

• Agency Partnership: Ability to clearly communicate vision and provide direction to external creative partners.

• Proactive Communication: Regular updates and reporting to ensure alignment and transparency with leadership.

📝 Enhancement Note: The company's mission implies a culture that values both creativity and business acumen. The designer is expected to be a strategic partner, not just an executor, contributing to the brand's success through thoughtful and effective visual communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Ensuring designs are both aesthetically appealing and strategically aligned with marketing goals and brand positioning.

• Managing Multiple Stakeholders and Projects: Juggling diverse project demands, feedback, and deadlines from various teams and leadership.

• Cost-Benefit Analysis for Outsourcing: Making informed decisions on when to leverage external agencies versus in-house capabilities to optimize budget and output.

• Staying Ahead of Trends: Continuously evolving design skills and aesthetic sensibilities to keep pace with the fast-changing consumer electronics and digital marketing landscape.

• Directing External Talent: Effectively communicating creative briefs and providing constructive feedback to agencies and production teams.

Learning & Development Opportunities:

• Advanced Design Software & Techniques: Training in new design tools, motion graphics, or UI/UX principles.

• Creative Strategy & Brand Management: Developing a deeper understanding of marketing strategy and brand development.

• Project & Vendor Management: Enhancing skills in managing creative projects, budgets, and agency relationships.

• Industry Trends & Consumer Behavior: Staying informed about the latest in personal care electronics and digital marketing.

• Leadership Skills: Opportunities to mentor junior designers or take on more responsibility for creative direction.

📝 Enhancement Note: This role presents an excellent opportunity for a designer who wants to grow beyond pure execution into a more strategic and operationally-minded creative role, with significant exposure to business decision-making within the GTM function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept for a new marketing campaign, from brief to final asset." (Focus on your methodology, research, and strategic thinking.)

• "How do you balance creative execution with business objectives and marketing goals? Provide an example." (Highlight your understanding of ROI and strategic alignment.)

• "Walk me through a project where you had to decide whether to handle it in-house or with an agency. What factors did you consider, and what was the outcome?" (Demonstrate your vendor management and cost-benefit analysis skills.)

• "How do you provide direction to external creative teams (e.g., videographers, agencies) to ensure they meet your vision and brand standards?" (Showcase your communication and leadership skills.) Company & Culture Questions:

• "What excites you about PT Desty Karsa Wesya and our brand? How do you see your design skills contributing to our vision?" (Research the company's products, mission, and target audience.)

• "How do you approach receiving and incorporating feedback on your designs, especially from senior leadership?" (Emphasize your collaborative and adaptable nature.)

• "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure timely delivery?" (Highlight your project management and organizational skills.) Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the problem, your proposed solution (the design), the process you followed, and the results or impact.

• Quantify Impact: If possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., engagement rates, conversion improvements).

• Focus on Decision-Making: Be prepared to discuss the rationale behind your design choices, including how you balanced creative elements with operational constraints like budget and timeline.

• Showcase Versatility: Highlight projects that demonstrate your ability to work across different media (digital, print, video) and adapt to various brand aesthetics.

• Be Ready for Technical Questions: While not a core tech role, be prepared to discuss your proficiency with design software and any experience with video editing or motion graphics.

📝 Enhancement Note: The interview process will likely assess not only creative talent but also the candidate's ability to operate effectively within a business context, manage resources, and contribute to GTM strategy through their design work.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on careers-page.com.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating creative concept development, brand consistency, and ideally, experience with video direction or editing. Ensure it’s easily accessible (e.g., via a link).

• Resume Optimization: Update your resume to clearly emphasize your 2+ years of graphic design experience, project management capabilities, and any experience directing creative production or managing external agencies. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and problem-solving skills. Prepare specific examples that showcase your ability to balance creativity with cost-effectiveness and business goals.

• Company Research: Thoroughly research PT Desty Karsa Wesya, their products, target audience, and their current visual branding to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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