Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Spain

Job Type: FULL_TIME

Category: Brand Design / Creative Operations

Date Posted: 2026-08-04

Experience Level: 5-10 years

Remote Status: Remote Solely

🚀 Role Summary

• Drive the creation and evolution of compelling, high-quality brand materials that consistently reflect BJAK’s visual identity.

• Own and refine BJAK’s brand system, ensuring seamless integration and consistency across all marketing and product touchpoints.

• Foster strong cross-functional collaborations with marketing, content, product, and performance teams to deliver unified brand experiences.

• Adapt brand expression for diverse audiences, including consumers, partners, and internal teams, to maximize impact.

• Maintain and enhance BJAK’s brand guidelines, upholding a high standard of craft and ensuring cohesive visual communication.

📝 Enhancement Note: While the title is "Lead Brand Designer," the responsibilities and reporting structure (reporting to the Creative Manager) suggest a senior individual contributor role rather than a direct people management position. The focus is on driving brand execution and system evolution.

📈 Primary Responsibilities

• Develop engaging and impactful brand assets that align with BJAK’s established visual identity and strategic objectives.

• Actively contribute to the shaping and continuous improvement of BJAK’s comprehensive brand system, ensuring its scalability and adaptability.

• Partner with marketing, content, product, and performance teams to translate strategic goals into cohesive and visually compelling brand narratives.

• Design creative solutions tailored to various audience segments, ensuring brand messaging resonates effectively with consumers, partners, and internal stakeholders.

• Uphold and meticulously refine BJAK’s brand guidelines, serving as a guardian of brand consistency and quality across all creative outputs.

• Execute design work with speed and strategic thoughtfulness, balancing immediate business needs with long-term brand growth initiatives.

• Provide creative and strategic input to the Creative Manager, contributing to the overall brand direction and visual strategy.

📝 Enhancement Note: The responsibilities emphasize both hands-on design execution and strategic brand system management, highlighting the need for a candidate who can contribute at multiple levels.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically expected for this level of role.

Experience: 5+ years of progressive experience in brand design, graphic design, or a closely related creative field, with a proven track record of developing and executing successful brand strategies.

Required Skills:

• Demonstrated expertise in brand storytelling and the development of robust visual systems.

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for collaborative design and prototyping.

• Proficiency in motion design tools such as After Effects and Premiere Pro for dynamic content creation.

• Proven ability to maintain and evolve comprehensive brand guidelines, ensuring consistency across diverse applications.

• Experience in designing for multiple audiences, adapting brand expression to suit consumers, partners, and internal teams.

• Demonstrated ability to deliver high-quality design work quickly and efficiently under tight deadlines. Preferred Skills:

• Experience in performance marketing design, understanding how to create visually effective assets for paid channels.

• Prior experience in fast-paced startup environments, demonstrating adaptability and resilience.

• Basic proficiency in motion graphics, sound editing, or simple visual effects (VFX) to enhance creative outputs.

• Experience working with and contributing to established design systems, templates, or brand libraries.

• Familiarity or demonstrable interest in leveraging AI tools to augment and streamline design workflows.

📝 Enhancement Note: The requirement for proficiency in Adobe Creative Suite, Figma, and motion tools, coupled with 5+ years of experience, positions this as a senior-level role demanding a high degree of technical skill and creative autonomy. The "Nice to Have" skills indicate a preference for candidates with broader creative capabilities and experience in dynamic environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong sense of brand identity, narrative-driven design, and the ability to build and maintain coherent visual systems.

• Examples of work demonstrating high-quality execution across various brand touchpoints, from digital marketing assets to product interfaces.

• Case studies illustrating the process of translating strategic objectives into compelling visual solutions.

• Evidence of designing for diverse audiences and adapting brand expressions accordingly. Process Documentation:

• Visual documentation of how brand systems were developed, maintained, and evolved.

• Examples of collaborative workflows with marketing, product, and content teams, highlighting process integration.

• Demonstrations of how brand guidelines were applied and enforced across different projects and platforms.

• Case studies that detail the design process from concept to final execution, emphasizing efficiency and impact.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "brand storytelling, consistency, and high-quality execution" and the requirement to "shape and evolve BJAK’s brand system" indicate that candidates should be prepared to present detailed case studies of their brand development and system management processes.

💵 Compensation & Benefits

Salary Range: For a Lead Brand Designer with 5-10 years of experience in Spain, a competitive salary range would typically fall between €45,000 - €65,000 annually, depending on specific experience, portfolio strength, and the exact region within Spain. This estimate is based on industry benchmarks for senior creative roles in Western Europe and considers the cost of living in major Spanish cities.

Benefits:

• Full-time employment with a leading insurance platform in Southeast Asia.

• Opportunity to work remotely from Spain, offering flexibility and work-life balance.

• Collaboration with a diverse, international team of over 20 nationalities.

• Exposure to cutting-edge financial technology and product development.

• Potential for professional growth and development within a rapidly expanding company.

• Contribution to a mission focused on making financial planning, saving, and growth more accessible.

Working Hours: This is a full-time role. While specific hours are not detailed, a standard professional workweek of approximately 40 hours is expected. The remote nature of the role may offer some flexibility in scheduling, though alignment with global team collaboration is necessary.

📝 Enhancement Note: Salary is estimated based on industry standards for a Lead Brand Designer in Spain with 5-10 years of experience. Specific benefits beyond those inferred from the company description are not provided and should be confirmed with the employer. The company emphasizes working for passion rather than counting hours, suggesting a results-oriented culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech), specifically focusing on insurance and broader financial services (spending, saving, investing, exchanging, travelling). BJAK aims to leverage technology to make financial products more accessible and user-friendly.

Company Size: BJAK has a growing team with over 20 nationalities represented, indicating a significant global presence and a diverse workforce. While the exact number isn't specified, the description suggests a dynamic startup environment that has scaled to become a leading platform in its region.

Founded: Established in 2019, BJAK is a relatively young company that has rapidly achieved a leading position in the Southeast Asian insurance platform market.

Team Structure:

• The Lead Brand Designer will report directly to the Creative Manager, indicating a clear reporting line within a creative department.

• Collaboration is expected across multiple departments, including marketing, content, product, and performance teams, suggesting a matrixed or cross-functional team structure.

• The company emphasizes a global team working both from offices and remotely, highlighting a distributed team model. Methodology:

• BJAK operates with a mission-driven approach, focusing on providing "smarter ways to plan, save and grow money."

• The company prioritizes building "next-generation products" and challenging the status quo.

• A strong emphasis is placed on passion, driven individuals who are dedicated to their work and the company's mission.

• Continuous improvement and a focus on user experience are likely core operational tenets.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company's rapid growth since 2019 and its focus on innovation in FinTech suggest a fast-paced, results-oriented environment. The emphasis on passion and working for the mission rather than counting hours points to a culture that values dedication and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Brand Designer," indicating a senior individual contributor level. It requires significant experience and the ability to independently drive brand initiatives, mentor (implicitly through setting standards), and collaborate strategically with other departments. The role is crucial for maintaining and elevating the company's visual identity across all platforms.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This structure suggests a hierarchical creative department where the Creative Manager oversees broader creative strategy and team output, while the Lead Brand Designer focuses on the execution and evolution of brand design.

Operations Impact: The Lead Brand Designer's work directly impacts BJAK's brand perception, market positioning, and customer acquisition efforts. By creating engaging and consistent brand materials, this role supports marketing campaigns, enhances product user experience, and contributes to overall business growth and brand loyalty. The effectiveness of their designs will be measured by their ability to resonate with target audiences and support business objectives.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of brand design, such as motion graphics, visual systems, or AI-enhanced design workflows.

• Leadership: Potential to grow into a more senior creative role, possibly managing a small team or leading larger brand initiatives as the company expands.

• Skill Development: Opportunities to explore and integrate emerging design tools and technologies, including AI, as highlighted in the "Nice to Have" section.

• Cross-Functional Expertise: Gain broader experience by working closely with marketing, product, and performance teams, understanding their operational needs and contributing to integrated GTM strategies.

📝 Enhancement Note: The "Lead" title suggests a path toward greater responsibility in brand strategy and execution, potentially leading to a Senior Brand Designer or Creative Lead role. The company's growth trajectory offers opportunities for individuals who can adapt and contribute to evolving design needs.

🌐 Work Environment

Office Type: This is a fully remote role, meaning employees work from their own location. The company encourages a global team culture with employees working remotely.

Office Location(s): While BJAK operates globally with teams worldwide, this specific role requires candidates to be based in Spain. This suggests a focus on building a strong presence and talent pool within the Spanish market for this position.

Workspace Context:

• Flexibility: The remote setup offers significant flexibility in terms of work location and daily schedule, allowing individuals to design their optimal working environment.

• Technology Reliance: Success in this role will depend on robust personal technology setups (reliable internet, capable hardware) and effective use of digital collaboration tools.

• Collaboration Tools: Expect heavy reliance on communication and design collaboration platforms (e.g., Slack, Figma, project management software) to stay connected with the team and share work.

• Global Team Interaction: Opportunities to connect with a diverse international team, fostering a broad perspective on design and business challenges.

Work Schedule: As a full-time role, a standard workweek is expected. While remote work offers flexibility, candidates must be prepared to align with global team meeting schedules and project deadlines. Emphasis is placed on passion and results over strict hour-counting, suggesting a focus on output and impact.

📝 Enhancement Note: The requirement to be based in Spain for a remote role indicates that BJAK may have specific market-focused teams or regulatory considerations that necessitate local presence for remote employees.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: Online Assessment or Practical Task: Expect a design challenge or assessment designed to gauge your fundamental design skills, creative thinking, and ability to interpret briefs. This might involve creating a specific brand asset or responding to a design problem.

• Stage 2: Role-Specific Interview: This interview will likely delve deeper into your experience, portfolio, and approach to brand design. Be prepared to discuss your process, how you've handled brand system evolution, and your experience collaborating with cross-functional teams.

• Stage 3: CEO / Final Round: This final stage will assess your strategic thinking, cultural fit with BJAK's mission and values, and your overall potential impact on the company's brand trajectory.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in brand identity development, visual systems, storytelling, and high-quality execution. Prioritize work relevant to FinTech or fast-paced environments if possible.

• Process Over Polish: For each project, clearly articulate your role, the problem you were solving, your design process, the tools you used, and the impact of your work. Use visuals to illustrate key stages and decisions.

• Highlight System Thinking: Demonstrate how you've built, maintained, or evolved brand systems. Show examples of brand guidelines and how they were applied consistently.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., increased engagement, improved brand recognition, successful campaign performance).

• Tailor for BJAK: Review BJAK's current branding and mission. Be prepared to articulate how your skills and aesthetic align with their needs and how you would contribute to their brand's future.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design task provided. Identify the core objectives, target audience, and any constraints.

• Time Management: Practice working efficiently to complete tasks within given timelines. Prioritize key elements of the brief.

• Strategic Articulation: Be ready to explain the rationale behind your design choices, connecting them back to the brief and BJAK's business objectives.

• Tool Proficiency: Ensure you are comfortable using the required design tools (Figma, Adobe Suite, motion tools) to execute your solution effectively.

📝 Enhancement Note: The interview process is designed to be fast-paced, emphasizing the need for candidates to be well-prepared and responsive. The portfolio review will be critical, focusing on demonstrated experience in brand system development and cross-functional collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for creating and editing raster and vector graphics, page layout, and video editing. Proficiency in Photoshop, Illustrator, and InDesign is a must.

• Figma: The primary tool for collaborative design, prototyping, and UI/UX design, crucial for maintaining a unified brand system and working with product teams.

• Motion Tools: After Effects and Premiere Pro are required for creating dynamic brand content, animations, and video assets.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, understanding how to interpret analytics from marketing campaigns and product usage (e.g., engagement rates, conversion metrics) will be beneficial for demonstrating the impact of designs. Familiarity with tools like Google Analytics or internal BI dashboards might be helpful. CRM & Automation:

• Not directly applicable to the core responsibilities of a Brand Designer, but understanding how brand assets are deployed through marketing automation platforms or CRM systems could provide valuable context.

📝 Enhancement Note: The stated requirements for specific design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) are critical. Candidates should be prepared to demonstrate proficiency and discuss their workflow using these tools. The mention of AI tools suggests an openness to exploring new technologies in the design process.

👥 Team Culture & Values

Operations Values:

• Passion-Driven: BJAK seeks individuals who work for their passion, indicating a culture that values intrinsic motivation and dedication to the company's mission.

• Innovation & Next-Generation Products: A focus on building cutting-edge solutions and not settling for the status quo. This implies a culture of continuous improvement and forward-thinking.

• Accessibility & Inclusivity: The mission to make financial applications accessible to millions, not just an exclusive few, suggests a value placed on broad impact and user-centricity.

• Quality & Craftsmanship: The emphasis on delivering "high-quality brand materials" and maintaining "strong craft" points to a commitment to excellence in execution.

• Collaboration: The need to "collaborate closely with marketing, content, product, and performance teams" highlights the importance of teamwork and cross-functional synergy.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where brand design is integrated into broader marketing, product development, and content creation strategies.

• Feedback-Oriented: Given the emphasis on continuous improvement and quality, a culture of constructive feedback exchange is likely.

• Agile & Responsive: The need to "deliver fast, thoughtful design work" suggests an agile approach, where teams can adapt quickly to business needs and market changes.

• Global Perspective: Working with a diverse, international team fosters a broad perspective and an understanding of different market nuances.

📝 Enhancement Note: The company culture appears to be a blend of startup dynamism, mission-driven purpose, and a strong emphasis on quality and innovation. Candidates should demonstrate an alignment with these values, particularly passion for the mission and a collaborative, results-oriented mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to "deliver fast, thoughtful design work" while maintaining "strong craft and consistency" presents a common challenge in dynamic environments. Candidates must excel at efficient execution without compromising quality.

• Evolving Brand System: As BJAK expands its offerings and markets, maintaining and evolving the brand system to remain relevant and cohesive will be an ongoing challenge.

• Cross-Functional Alignment: Ensuring consistent brand application across diverse teams (marketing, product, content, performance) requires strong communication and stakeholder management skills.

• Adapting to New Technologies: Staying abreast of and integrating new design tools, including AI, while maintaining brand integrity can be a significant challenge.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in motion graphics, advanced visual systems, and potentially explore areas like 3D or interactive design.

• AI Integration: Hands-on experience and learning in applying AI tools to design workflows, potentially leading to specialization in AI-assisted creative processes.

• Strategic Brand Development: Deeper involvement in shaping the overall brand strategy and its long-term vision, contributing beyond execution.

• Industry Exposure: Working within the FinTech sector provides exposure to a rapidly evolving industry and the unique design challenges it presents.

📝 Enhancement Note: The challenges presented are typical for a growing tech company with a strong brand focus. The growth opportunities are tied to the company's expansion and embrace of new technologies, offering a dynamic learning environment for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to evolve a brand system. What was your process, what challenges did you face, and what was the outcome?" (Focus on process, problem-solving, and impact).

• "How do you ensure brand consistency across multiple marketing channels and product surfaces, especially when collaborating with different teams?" (Focus on collaboration, process, and attention to detail).

• "Discuss your experience using AI tools in your design workflow. How do you see AI impacting brand design in the future?" (Focus on innovation, adaptability, and forward-thinking). Company & Culture Questions:

• "What excites you about BJAK's mission and our approach to making financial services more accessible?" (Demonstrate research and genuine interest).

• "How do you approach working in a fast-paced, remote environment? How do you manage your time and stay connected with your team?" (Highlight self-discipline, communication skills, and remote work best practices).

• "How would you contribute to BJAK's brand identity and visual systems based on what you've seen?" (Showcase critical thinking and tailored creative vision). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your process (sketches, wireframes, iterations), the solution, and the results. Use storytelling to guide the interviewer through your thinking.

• Highlight Systemic Thinking: Specifically showcase examples where you've built, maintained, or significantly influenced a brand system. Show how consistency was achieved.

• Demonstrate Tool Proficiency: Be ready to briefly discuss or show how you utilized Figma, Adobe Suite, and motion tools to achieve your design outcomes.

• Be Prepared for Q&A: Anticipate questions about your design choices, challenges faced, and how your work aligns with business objectives. Be ready to discuss your "Nice to Have" skills like AI tools or performance marketing design.

📝 Enhancement Note: Candidates should prepare specific examples that align with the responsibilities and preferred skills, particularly around brand system evolution, cross-functional collaboration, and the use of modern design tools. Demonstrating an understanding of BJAK's mission and the FinTech space will be crucial.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating strong brand identity development, visual system design, and high-quality execution across diverse platforms. Tailor your presentation to highlight your experience with Figma, Adobe Creative Suite, and motion graphics.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of relevant experience, emphasizing achievements in brand design, graphic design, and cross-functional collaboration. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, the strategic rationale behind your work, and your experience with brand systems. Prepare to discuss how you would contribute to BJAK's brand evolution and align with their mission.

• Company Research: Thoroughly research BJAK's current brand, mission, and the FinTech industry. Understand their target audience and how your design philosophy aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.