Landing Page Designer

📍 Job Overview

Job Title: Landing Page Designer

Company: Homestead Studio

Location: Remote (Quito) / Remote (Latam)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / GTM Operations

Date Posted: 2026-08-06

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting, performance-driven landing pages for direct-to-consumer (DTC) brands, focusing on clear conversion hierarchy and mobile-first principles.

• Own the art direction and visual execution of landing pages, translating strategy, copy, and assets into polished desktop and mobile designs.

• Collaborate closely with Paid Account Managers, the Lead Designer, and the Director of Design to ensure on-brand and effective visual outcomes.

• Manage design tasks within Asana, maintain clean Figma files, and prepare production-ready designs for internal review and handoff.

📝 Enhancement Note: While the title is "Landing Page Designer," the responsibilities and required tools (Figma, Replo, Asana) indicate a role that bridges creative design with operational execution within a GTM/marketing context. This role is crucial for optimizing the effectiveness of paid media campaigns by ensuring landing pages are not only visually appealing but also strategically designed for conversion. The emphasis on performance-driven creative and A/B testing suggests a strong connection to Revenue Operations and Marketing Operations functions that focus on campaign ROI and lead generation efficiency.

📈 Primary Responsibilities

• Design performance-driven landing pages, including listicles, product detail pages (PDPs), and advertorials, with a strong focus on conversion hierarchy and mobile-first design.

• Execute art direction and visual design for landing pages, encompassing layout, typography, imagery selection, and both desktop and mobile adaptations.

• Integrate provided copy, assets, brand guidelines, and strategic direction into cohesive, user-friendly landing page experiences with strong visual clarity.

• Maintain organized and well-named client Figma files, ensuring clean structure for internal review and seamless handoff to development or implementation teams.

• Track daily design tasks in Asana, manage personal workload across multiple brands and deadlines, and ensure timely completion of assigned design stages.

• Implement client-requested design revisions efficiently while adhering to agreed-upon strategic direction.

• Review onboarding materials and brand information thoroughly to ensure all designs align with client standards, campaign objectives, and brand identity.

• Collaborate effectively with Paid Account Managers, copywriters, strategists, developers, and other creative team members to enhance execution quality and resolve design-related challenges.

• Identify technical, asset, or UX constraints that may impact final execution and proactively recommend practical solutions or alternative approaches.

• Actively participate in structured internal design review loops, demonstrate receptiveness to feedback, and implement revisions efficiently to meet quality standards.

• Contribute constructive feedback on team processes, workflows, templates, and design standards to drive continuous improvement in quality and operational efficiency.

• Support landing page design needs across various paid clients, demonstrating flexibility to adapt to shifting workloads and priorities across different brands.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational discipline. The emphasis on "performance-driven," "conversion hierarchy," "mobile-first thinking," and "A/B testing" points to a role deeply embedded in GTM strategy and performance marketing operations. The mention of "file hygiene," "Asana," and "workflows" underscores the operational aspects of managing a high volume of design tasks efficiently.

🎓 Skills & Qualifications

Education: Bachelor’s degree preferred.

Experience: 2+ years of experience designing high-volume landing pages specifically for Direct-to-Consumer (DTC) brands.

Required Skills:

• Figma Proficiency: Expert-level skills in Figma for layout, component design, prototyping, and file organization.

• Replo Proficiency: Demonstrated ability to use Replo for landing page design and implementation.

• Landing Page Design Expertise: Proven experience designing conversion-focused landing pages for various formats (listicles, PDPs, advertorials).

• Conversion Hierarchy Understanding: Deep knowledge of structuring landing pages to guide user progression towards desired actions.

• Mobile-First Design Principles: Strong grasp of designing for mobile devices first, ensuring optimal user experience and performance.

• Art Direction & Visual Execution: Ability to translate brand guidelines and strategic direction into compelling visual designs.

• Typography & Layout: Excellent command of typography, layout principles, and visual hierarchy.

• UX Design Fundamentals: Solid understanding of user experience principles as applied to landing pages.

• Performance Marketing Familiarity: Understanding of how landing pages support paid media campaigns (e.g., Meta, Google Ads).

• A/B Testing Experience: Experience contributing to or interpreting results from A/B testing on landing pages.

• Communication Skills: Excellent verbal and written communication abilities for cross-functional collaboration and feedback.

• Time Management & Organization: Strong ability to manage multiple projects, deadlines, and tasks efficiently.

• File Organization: Meticulous attention to detail in file naming, folder structure, and overall digital asset management.

• Asana Usage: Experience using Asana or similar project management tools for task tracking and workflow management.

Preferred Skills:

• Agency experience in a similar role.

• Exposure to email and SMS creative systems.

• Familiarity with accessibility best practices (ADA, WCAG).

📝 Enhancement Note: The requirement for Figma and Replo proficiency is critical. Replo, in particular, suggests a need for designers who can not only create designs but also understand how they will be implemented on a platform often used for e-commerce landing pages, hinting at a direct link to sales conversion operations. The emphasis on "performance-driven creative" and "A/B testing" is a strong indicator that this role contributes directly to the optimization of marketing spend and customer acquisition cost (CAC) metrics, central to Revenue Operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2+ years of high-volume landing page design projects for DTC brands.

• Clearly demonstrate performance-driven creative outcomes, with examples of how designs contributed to conversion goals.

• Include examples of various landing page types (e.g., listicles, PDPs, advertorials) to illustrate versatility.

• Highlight projects that exhibit strong conversion hierarchy and mobile-first design considerations.

• Present examples of your art direction and visual execution capabilities across different brand aesthetics. Process Documentation:

• Demonstrate your process for organizing copy, assets, and brand guidelines into cohesive landing page designs.

• Provide examples of how you maintain clean and organized Figma files with clear naming conventions and structure.

• Illustrate your workflow for managing design tasks within project management tools like Asana, from assignment to completion.

• Show examples of how you have identified and solved design-related issues, including technical, asset, or UX constraints.

• Present case studies or examples where you contributed to A/B testing efforts and interpreted performance data to inform design iterations.

📝 Enhancement Note: For a role focused on "performance-driven" design, the portfolio must go beyond aesthetics. Candidates should be prepared to articulate the "why" behind their design choices, linking them to conversion objectives and measurable results. Demonstrating a structured design process, proficiency in Figma/Replo file management, and experience with project tracking tools like Asana will be key to showcasing operational readiness.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a remote Landing Page Designer with 2-5 years of experience in Latin America and the US (considering the remote work flexibility across time zones), a competitive salary range would typically fall between $50,000 - $75,000 USD annually. This range accounts for specialized design skills in performance marketing and the demand for remote talent.

Benefits:

• Fully Remote Work Arrangement: Offering flexibility and work-life balance.

• Standard Business Hours: Adherence to ET, CT, MT, or PT time zones, ensuring collaboration within North American business hours.

• Opportunities for Professional Development: Potential for growth in skills related to performance marketing and design optimization.

• Collaborative Team Environment: Work with experienced Paid Account Managers, designers, and strategists.

• Health and Wellness Programs: Details to be confirmed by the employer.

• Paid Time Off: Details to be confirmed by the employer.

• Retirement Savings Plan: Details to be confirmed by the employer.

Working Hours: 40 hours per week, operating within standard US business hours (9:00 am–5:00 pm) in ET, CT, MT, or PT time zones.

📝 Enhancement Note: The salary estimate is based on typical compensation for specialized design roles in the digital marketing and e-commerce space, considering the remote nature and the need for specific tool proficiency (Figma, Replo). The location flexibility (Quito/Latam and broader Latam) suggests a potential for competitive compensation relative to local markets, but the alignment with US business hours and the potential for candidates in the US means the range reflects a blend of these factors. Benefits are standard for a remote role, with specific details to be confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / E-commerce Services. Homestead Studio appears to specialize in supporting direct-to-consumer (DTC) brands, likely focusing on performance marketing and creative execution to drive sales and customer acquisition.

Company Size: The company size is not explicitly stated, but the mention of a "Director of Design" and "Lead Designer" suggests a structured creative department within a growing organization. The need for a "Landing Page Designer" implies a significant volume of work, likely serving multiple clients or brands.

Founded: Homestead Studio's founding date is not provided, but its focus on modern digital marketing practices suggests it is likely a relatively established or rapidly growing agency.

Team Structure:

• The Landing Page Designer will be part of a design team, reporting to a Lead Designer and working closely with a Director of Design.

• Close collaboration is expected with Paid Account Managers, copywriters, strategists, and developers, indicating a cross-functional team structure common in agencies focused on GTM execution.

• The role is primarily internal, meaning the designer focuses on client projects managed by the agency. Methodology:

• Data-Driven Design: Emphasis on "performance-driven creative" and "A/B testing" indicates a methodology rooted in data analysis to optimize design for conversion.

• Workflow Optimization: The use of Asana and the focus on "file hygiene" and "process contribution" suggest a structured approach to managing design tasks and improving efficiency.

• Mobile-First & Conversion Focus: The core methodology revolves around creating effective landing pages that meet specific conversion goals, with a primary design focus on mobile user experience.

Company Website: homesteadstudio.co

📝 Enhancement Note: Understanding Homestead Studio's focus on DTC brands and performance marketing is key. This means the company culture likely values speed, results, creativity that drives measurable outcomes, and efficient operational processes. The remote nature suggests a culture that trusts employees to manage their time and deliverables effectively.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor, requiring 2+ years of specialized experience. It's a hands-on design role with operational responsibilities.

Reporting Structure: The designer reports to a Lead Designer, who in turn likely reports to a Director of Design. This structure provides clear lines of command and support for creative and technical guidance.

Operations Impact: The Landing Page Designer's work directly impacts the effectiveness of paid media campaigns. By creating high-converting landing pages, this role directly influences key GTM metrics such as conversion rates, cost per acquisition (CPA), lead quality, and ultimately, revenue generated from paid channels. Optimizing landing pages is a critical component of the GTM operations funnel.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven landing page design, A/B testing strategies, and conversion rate optimization (CRO).

• Leadership: Potential to become a Senior Landing Page Designer, taking on more complex projects, mentoring junior designers, or leading specific client accounts.

• Cross-Functional Skills: Develop stronger understanding of paid media strategy, copywriting for conversion, and front-end implementation nuances, broadening skill set within the GTM operations sphere.

• Process Improvement: Contribute significantly to refining team workflows, templates, and design standards, potentially leading to operational efficiency initiatives.

📝 Enhancement Note: For operations professionals, this role offers a direct path to influencing revenue through creative optimization. Growth opportunities lean towards specializing in performance marketing design and potentially moving into operational leadership roles within the creative or GTM functions. The emphasis on data and results is a strong foundation for a career in operations.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce with no central physical office for design operations.

Office Location(s): While the specific locations are listed as "Remote (Quito)" and "Remote (Latam)," the requirement to work standard US business hours (ET, CT, MT, PT) suggests that while the employer might be based in Latam or have a presence there, the work environment is globally distributed, with a focus on North American business hours for collaboration.

Workspace Context:

• Flexibility: The remote nature provides significant flexibility in managing one's workspace and daily schedule, as long as business hours are met.

• Digital Collaboration Tools: Heavy reliance on digital tools like Figma, Replo, and Asana for design, collaboration, and project management.

• Cross-functional Interaction: Opportunities to connect with various roles within the agency (Account Managers, Strategists, Developers) via digital communication platforms (e.g., Slack, email, video conferencing).

Work Schedule: Standard business hours (9:00 am–5:00 pm) within specified US time zones (ET, CT, MT, PT). This structure ensures real-time collaboration with teams and clients operating in North America.

📝 Enhancement Note: The remote environment demands strong self-discipline, excellent digital communication skills, and comfort with virtual collaboration tools. The requirement to align with US time zones is crucial for effective integration into the team and client-facing activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with role requirements.

• Design Challenge/Portfolio Review: A practical exercise or in-depth review of the candidate's portfolio, focusing on their process, design thinking, and ability to create performance-driven landing pages. Expect to discuss specific projects, your role, and the outcomes.

• Team/Manager Interviews: Conversations with the Lead Designer, Director of Design, and potentially a Paid Account Manager or Strategist to assess cultural fit, collaboration style, and understanding of GTM objectives.

• Final Interview: May involve a higher-level discussion about strategic thinking, problem-solving, and long-term contributions.

Portfolio Review Tips:

• Showcase Performance: Prioritize examples where your designs demonstrably improved conversion rates or other key performance indicators. Quantify results whenever possible.

• Articulate Your Process: For each project, explain your thought process, how you interpreted the brief, your design decisions (especially regarding conversion hierarchy and UX), and any challenges you overcame.

• Highlight Figma/Replo Skills: Ensure your portfolio clearly shows your proficiency in Figma and Replo, possibly through interactive prototypes or detailed explanations of your file organization.

• Address DTC Context: Demonstrate an understanding of DTC brand aesthetics and the unique demands of performance marketing campaigns.

• Mobile-First Examples: Clearly present mobile designs and explain your mobile-first approach.

• Be Concise and Focused: Select your strongest 3-5 projects that best represent your capabilities for this specific role.

Challenge Preparation:

• Practice Figma/Replo: Be ready to work within these tools, potentially on a timed exercise.

• Case Study Framework: Prepare to present a case study using a structure like: Problem -> Your Solution (Design Process) -> Results.

• Conversion Metrics: Familiarize yourself with common landing page metrics and how design impacts them.

• Brand Alignment: Be prepared to discuss how you would maintain brand consistency across multiple DTC brands.

📝 Enhancement Note: The application process will heavily scrutinize the portfolio for evidence of performance-driven design. Candidates should be prepared to discuss how their creative choices directly contributed to business objectives and GTM success. The note about AI usage in applications suggests a strong preference for authentic, personalized responses and a demonstration of genuine thought processes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design workflows. Expect advanced usage for component creation, auto layout, and design system integration.

• Replo: Required for landing page design and implementation, indicating a need for designers who can work within or understand the platform's capabilities and limitations.

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