KION - Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: KION (via JobRack)

Location: Serbia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: August 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design of compelling digital advertisements and high-performing email campaigns for a leading supplement brand.

• Collaborate closely with marketing and eCommerce teams to translate creative briefs into visually engaging assets that drive conversions.

• Champion brand aesthetic and visual identity across all digital marketing channels, ensuring consistency and impact.

• Transform complex scientific information into easily digestible and persuasive visual narratives.

• Contribute to a dynamic, growth-driven environment focused on unlocking individual potential and collective success.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities heavily lean into marketing and eCommerce operations, focusing on digital ad creation, email design for conversion, and translating complex information into visual assets. This role requires a strong understanding of performance marketing design principles.

📈 Primary Responsibilities

• Design engaging digital advertisements for various social media platforms, aligning with campaign objectives and KION's brand guidelines.

• Develop high-performing email designs leveraging clear visual hierarchy, mobile-first principles, accessibility best practices, and conversion-focused layouts.

• Collaborate directly with the Creative Director, marketing, and eCommerce teams to ensure campaign visual coherence and brand alignment.

• Translate intricate scientific product information into clear, compelling, and easy-to-understand visual communications for marketing collateral.

• Maintain and evolve established brand standards, while creatively exploring new visual approaches to enhance KION's brand presence.

• Work with marketing stakeholders to ensure all visual assets meet campaign goals and drive desired user actions.

• Optimize designs for various digital platforms and devices, ensuring a seamless user experience.

📝 Enhancement Note: The core responsibilities emphasize direct support for marketing and eCommerce functions, indicating a strong alignment with marketing operations or GTM operations, specifically focusing on the creative execution side that drives campaign performance.

🎓 Skills & Qualifications

Education: Not specified, but professional experience is prioritized.

Experience: 4+ years of professional design experience, ideally within an agency or studio setting, with a focus on digital marketing assets.

Required Skills:

• Graphic Design Proficiency: Advanced skills in creating visually appealing and effective digital assets.

• Figma: Expert-level proficiency for collaborative design workflows and prototyping.

• Adobe Illustrator: Strong command for vector graphics, logo design, and complex illustrations.

• Adobe Photoshop: Mastery for image manipulation, retouching, and digital asset creation.

• Email Design Expertise: Proven experience designing marketing emails within Klaviyo or similar Email Service Providers (ESPs), with a deep understanding of their capabilities and limitations.

• Mobile-First Design Principles: Innate understanding of designing for smaller screens and optimizing user experience on mobile devices.

• Visual Hierarchy & Layout: Ability to structure content logically and guide the viewer's eye effectively for maximum impact.

• Accessibility Best Practices: Knowledge of WCAG guidelines and implementation in design to ensure inclusivity.

• Conversion-Focused Design: Experience in creating layouts and visual elements specifically aimed at driving user action and conversions.

• Visual Communication: Skill in translating complex or scientific information into clear, engaging, and persuasive visual narratives.

• Brand Adherence: Ability to strictly follow established brand guidelines while still innovating creatively.

Preferred Skills:

• Shopify Page Building: Experience with Shopify's native tools or third-party page builders like Shogun.

• Animation: Skills in creating motion graphics or animated elements for digital ads and emails.

• Web/Digital Design: Broader experience in UX/UI principles and web design.

• Basic Video Editing: Familiarity with video editing software for short-form marketing content.

📝 Enhancement Note: The emphasis on specific tools like Figma, Klaviyo, and Adobe Suite, along with principles like mobile-first design and conversion optimization, indicates a need for a designer deeply integrated into performance marketing workflows. The "Brownie points" suggest a desire for a versatile designer who can contribute to broader digital marketing initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Ad Showcase: A dedicated section demonstrating a range of digital ad designs across various platforms (e.g., Facebook, Instagram, Google Display Network) with clear explanations of campaign goals and performance metrics where possible.

• Email Design Case Studies: Detailed examples of email campaigns designed for conversion, highlighting mobile responsiveness, A/B testing results (if available), and specific design choices made to drive engagement and sales.

• Brand Consistency Examples: Demonstrations of how you've maintained and applied brand guidelines across diverse digital assets, showing adaptability while adhering to standards.

• Complex Information Visualization: Examples of how you've simplified complex data or scientific information into understandable and compelling visuals.

• Tool Proficiency Showcase: Visual evidence or clear descriptions of your work created using Figma, Adobe Illustrator, and Photoshop.

Process Documentation:

• Workflow Integration: Describe your process for receiving creative briefs, collaborating with marketing teams, and iterating on designs based on feedback and performance data.

• Design System Understanding: While not explicitly stated, demonstrating an understanding of design systems or style guides and how you contribute to their evolution is beneficial.

• Performance Analysis Integration: Evidence of how you incorporate insights from campaign performance data into your design iterations to improve future results.

📝 Enhancement Note: For a role focused on performance marketing design, the portfolio should not just showcase aesthetics but also demonstrate an understanding of marketing objectives and user behavior. Case studies that highlight how design decisions led to measurable outcomes (conversions, engagement) will be highly valued.

💵 Compensation & Benefits

Salary Range: $1,500 – $1,800 USD per month.

Explanation of Range: This range is provided based on the job posting's explicit statement. It reflects a part-time engagement (20-25 hours/week) for a mid-level designer with specific digital marketing design skills, targeting professionals in regions where this compensation aligns with market rates for contract work. The salary is presented as a gross amount, with the expectation that the independent contractor will manage their own taxes.

Benefits:

• Part-time Flexibility: Work 20-25 hours per week, offering a manageable workload and work-life balance.

• Fully Remote: Work from anywhere, eliminating commute time and costs.

• Flexible Working Hours: While requiring 3-5 hours of overlap with CST/MST, the remaining hours offer significant flexibility.

• Creative Impact: Opportunity to contribute directly to the growth and brand presence of a mission-driven supplement company.

• Collaborative Environment: Work alongside creative professionals dedicated to personal and team growth.

Working Hours: 20-25 hours per week, with a requirement for 3-5 hours of overlap with Central Standard Time (CST) or Mountain Standard Time (MST) zones. This overlap is crucial for real-time collaboration with the US-based marketing and eCommerce teams.

📝 Enhancement Note: The compensation is structured as a monthly rate for independent contractors, common for remote, part-time roles sourced through platforms like JobRack. Candidates should consider their local tax obligations and the value of the benefits, particularly flexibility and remote work, when evaluating this offer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Dietary Supplements. KION focuses on high-quality supplements for performance, recovery, and well-being, positioning itself in a growing market driven by health-conscious consumers and athletes.

Company Size: Not explicitly stated, but the mention of a Creative Director, marketing, and eCommerce teams suggests a structured, growing organization beyond a small startup. The partnership with JobRack implies a need for talent acquisition beyond their immediate local reach.

Founded: KION was founded by Paul Fredrickson and is associated with figures like Ben Greenfield, indicating a foundation in performance, biohacking, and scientific approaches to health.

Team Structure:

• The Graphic Designer will report to the Creative Director and work closely with the marketing and eCommerce teams.

• This implies a functional structure where design serves specific departmental goals (marketing campaigns, online sales).

• Cross-functional collaboration is key, requiring effective communication with non-design stakeholders. Methodology:

• Data-Driven Design: The emphasis on "high-performing email designs" and "conversion-focused layouts" suggests a data-driven approach where design effectiveness is measured by its impact on business metrics.

• Brand-Centricity: A strong adherence to "established brand standards" is paramount, ensuring a consistent and recognizable brand identity.

• Collaborative Iteration: The role involves translating briefs and receiving feedback, indicating a collaborative process for design refinement and optimization.

Company Website: [Company URL not provided in input, but would typically be found here. Assuming Kion's website would be the primary reference.]

📝 Enhancement Note: KION's positioning in the health and wellness sector, with an emphasis on performance and scientific backing, suggests a culture that values efficacy, evidence, and personal optimization. The remote, part-time nature of this role indicates a modern, flexible work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with a specialization in performance marketing creative. It requires established technical skills and professional experience but doesn't necessarily involve strategic leadership of an operations department. The focus is on executing designs that support broader GTM strategies.

Reporting Structure: The Graphic Designer reports to the Creative Director, who likely oversees all visual brand elements and creative output. Collaboration will be frequent with marketing and eCommerce managers.

Operations Impact: The designer's work directly impacts KION's customer acquisition and retention efforts by creating visually compelling digital ads and emails that drive engagement, conversions, and brand perception. They are a critical component of the Go-To-Market (GTM) execution.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance marketing design, email marketing platforms (Klaviyo), and conversion rate optimization (CRO) through design.

• Broader Design Experience: Gain exposure to other areas of digital design, such as Shopify page building, animation, and basic video editing, as indicated by the "brownie points."

• Cross-Functional Acumen: Develop a stronger understanding of marketing strategy, eCommerce operations, and customer journeys by working closely with those teams.

• Portfolio Enhancement: Build a robust portfolio with demonstrable case studies of successful marketing campaigns, showcasing impact on business objectives.

📝 Enhancement Note: While not a traditional "Operations" role in terms of process optimization or system management, this position is crucial for the operational execution of marketing campaigns. Growth opportunities are tied to expanding design skill sets within the digital marketing and GTM context.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent work setting, managing their own workspace and schedule within the given parameters.

Office Location(s): Serbia. While the role is remote, the location in Serbia suggests the compensation and contractor agreement are tailored for this region.

Workspace Context:

• Independent Work: The primary workspace is the candidate's own home office or preferred remote location.

• Digital Collaboration Tools: Reliance on tools like Figma, email, and potentially project management software for communication and file sharing with the US-based team.

• Time Zone Overlap: Requires dedicated time for synchronous communication and collaboration with colleagues operating in CST/MST time zones.

Work Schedule: Part-time, 20-25 hours per week. This allows for flexibility, but the 3-5 hour overlap with CST/MST is a critical constraint for real-time interactions and team alignment.

📝 Enhancement Note: The emphasis on remote work and flexible hours, balanced with specific time zone overlap requirements, is typical for international remote roles designed to leverage global talent while maintaining effective team communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (JobRack): JobRack will handle initial screening and testing to ensure candidates meet the basic requirements and are a good fit.

• Application Review: Thorough review of submitted applications, with particular attention to the portfolio and demonstrated skills.

• Skill Assessment/Case Study: Potential for a design challenge or a detailed portfolio review focused on past work, problem-solving, and understanding of marketing objectives.

• Interview with Creative Director/Hiring Manager: A discussion to assess creative thinking, collaboration style, understanding of brand, and fit with KION's culture.

Portfolio Review Tips:

• Highlight Performance: Showcase designs that clearly demonstrate an understanding of conversion goals, user engagement, and brand alignment. Use case studies to explain the "why" behind your design choices and their intended impact.

• Demonstrate Tool Proficiency: Ensure your portfolio clearly shows your expertise in Figma, Adobe Illustrator, and Photoshop. If you have Klaviyo experience, include examples of emails you've designed within the platform or that follow its best practices.

• Showcase Versatility: Include examples of digital ads, email campaigns, and any other relevant digital assets. If you have experience with Shopify, animation, or video editing, make sure those pieces are visible.

• Clarity and Conciseness: Organize your portfolio logically. For each piece, provide a brief description of the project, your role, the tools used, and the outcome or objective.

Challenge Preparation:

• Understand KION's Brand: Research KION's products, target audience, and existing marketing materials to grasp their brand voice, aesthetic, and values.

• Focus on Objectives: Be prepared to discuss how your designs achieve specific marketing or business objectives. Think about how you would approach designing an ad or email for a new product launch or a specific promotional campaign.

• Technical Readiness: Ensure your design tools are up-to-date and you can quickly demonstrate your skills if required.

📝 Enhancement Note: The partnership with JobRack means candidates will interact with JobRack's hiring team first. The portfolio is paramount for this role, serving as the primary evidence of a candidate's ability to meet the specific design and performance requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and handoff to development or marketing teams. Proficiency expected for creating and iterating on digital assets.

• Adobe Illustrator: Critical for creating vector graphics, logos, icons, and scalable illustrations required for digital ads and branding.

• Adobe Photoshop: Necessary for image editing, compositing, retouching, and preparing assets for web and email.

Analytics & Reporting:

• Klaviyo (or similar ESP): Experience designing within Klaviyo or understanding its templating and segmentation capabilities is key for effective email marketing. Proficiency here directly impacts campaign performance.

• Google Analytics / Platform Analytics: While not a direct tool for the designer, understanding how to interpret basic analytics from social media platforms or email campaigns will inform design decisions and iterations.

CRM & Automation:

• Shopify (and page builders like Shogun): Experience with Shopify is a plus, indicating an understanding of eCommerce platforms and how designs integrate into online stores. This suggests a broader awareness of the customer journey from ad to purchase.

📝 Enhancement Note: The technology stack is heavily focused on creative production and digital marketing execution. Proficiency in Figma and the Adobe Creative Suite is non-negotiable, while experience with Klaviyo and Shopify demonstrates a deeper integration into the marketing and eCommerce operational workflow.

👥 Team Culture & Values

Operations Values:

• Performance & Efficacy: A strong focus on delivering designs that achieve measurable results (conversions, engagement) and contribute to business objectives.

• Brand Integrity: Commitment to upholding and creatively enhancing KION's brand identity across all visual communications.

• Collaboration & Communication: Openness to feedback, proactive communication, and a willingness to work closely with marketing and eCommerce teams.

• Continuous Improvement: A mindset of learning from data, iterating on designs, and staying updated with design trends and best practices.

• Growth Mindset: Encouragement of personal and professional development, embracing challenges as opportunities to learn and improve.

Collaboration Style:

• Cross-Functional Integration: The role is designed for seamless integration with marketing and eCommerce teams, requiring strong communication and understanding of their goals.

• Feedback-Driven: A culture where constructive feedback is welcomed and used to refine designs, leading to better outcomes.

• Agile Design Process: Likely involves iterative design cycles, quick turnarounds for campaign assets, and adaptability to changing marketing needs.

📝 Enhancement Note: KION's emphasis on unlocking potential and growth, combined with the performance-oriented nature of the role, suggests a culture that values both individual contribution and collective success through effective collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: The primary challenge will be to create designs that are aesthetically pleasing and on-brand, while also being highly effective at driving conversions and meeting specific campaign KPIs.

• Translating Complex Information: Effectively simplifying and visualizing intricate scientific product benefits for a broad audience requires strong creative problem-solving skills.

• Remote Collaboration: Maintaining strong communication and alignment with a US-based team while working remotely requires proactive effort and excellent organizational skills.

• Fast-Paced Environment: Supporting marketing and eCommerce often means adapting to campaign timelines, promotional calendars, and rapid iteration needs.

Learning & Development Opportunities:

• Performance Marketing Design Mastery: Become an expert in designing for conversion, learning advanced A/B testing strategies through design.

• eCommerce Design Integration: Gain deeper insights into the entire customer journey from ad click to purchase on platforms like Shopify.

• Cross-functional Understanding: Develop a strong grasp of marketing strategy, campaign management, and eCommerce operations by working closely with these teams.

• Tool Expansion: Potentially learn or refine skills in animation, video editing, or advanced web design tools.

📝 Enhancement Note: The challenges are inherent to performance marketing creative roles. The growth opportunities are focused on deepening specialized skills within the digital marketing and GTM operations domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a digital ad campaign for a new product launch, focusing on how you'd ensure it aligns with brand goals and drives conversions." (Be prepared to discuss ideation, target audience, platform considerations, and measurement.)

• "How do you approach translating complex scientific information into easily digestible and compelling visual assets for marketing purposes?" (Provide specific examples from your portfolio or hypothetical scenarios.)

• "Walk us through an email campaign you designed that was particularly successful. What were the objectives, your design strategy, and the results?" (Focus on metrics and how your design contributed to them.) Company & Culture Questions:

• "What do you know about KION and our mission? How does your design philosophy align with our focus on performance and well-being?"

• "How do you handle constructive criticism or feedback on your designs, especially when it comes from non-design stakeholders?"

• "Describe your experience working in a remote, part-time capacity. How do you manage your time and ensure effective collaboration across different time zones?" Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the problem/objective, your creative solution (design process), the tools used, and the outcome/impact.

• Quantify Results: Wherever possible, use numbers (e.g., "increased click-through rates by X%", "achieved Y conversions"). If exact numbers aren't available, discuss the intended impact and how you'd measure it.

• Demonstrate Tool Mastery: Be ready to speak technically about your workflow in Figma, Illustrator, and Photoshop. If showing email designs, explain your approach within the ESP.

• Brand Alignment: Clearly articulate how your designs reflect and enhance the KION brand.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also an understanding of marketing objectives, conversion optimization, and effective remote collaboration. The portfolio is the primary tool to support these discussions.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided by JobRack.

• Portfolio Customization: Curate your portfolio to prominently feature digital ads, high-performing email designs, and examples of transforming complex information visually. Ensure case studies highlight conversion focus and brand alignment.

• Resume Optimization: Tailor your resume to highlight experience with Figma, Adobe Suite, Klaviyo, mobile-first design, and conversion-focused layouts. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces, and discussing how your work contributes to marketing and business objectives. Be ready to demonstrate your understanding of KION's brand.

• Company Research: Thoroughly research KION's products, mission, and target audience to demonstrate genuine interest and cultural fit during any interviews. Understand their positioning in the health and wellness market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.