Junior Graphic Designer GEO

📍 Job Overview

Job Title: Junior Graphic Designer GEO

Company: Academy of Digital Industries

Location: Tbilisi, Georgia

Job Type: CONTRACTOR

Category: Creative & Design (Marketing Operations, Brand Operations)

Date Posted: May 20, 2026

Experience Level: Junior to Mid-Level (1-3 years)

Remote Status: Hybrid

🚀 Role Summary

• Design high-impact visual assets for marketing campaigns, social media, and internal communications to shape the global brand presence of ADI.

• Translate creative briefs into strategic, on-brand layouts that perform across various digital and print channels.

• Develop scalable design templates and produce engaging organic content to enhance efficiency and brand consistency.

• Collaborate within a fast-moving, international creative team, contributing to the evolution of the brand system and visual standards.

• Execute design work with speed, precision, and a strong sense of ownership, balancing creativity with strategic objectives.

📝 Enhancement Note: While the title is "Junior Graphic Designer," the responsibilities and required experience (1-3 years) suggest a role that bridges junior and mid-level capabilities, with expectations for independent contribution and strategic thinking in design execution. The focus on "performance-driven" design and "brand system evolution" indicates a need for an operations-minded designer who understands how creative assets contribute to broader GTM and marketing objectives.

📈 Primary Responsibilities

• Design a wide range of high-impact visuals for marketing initiatives, including company logos, social media advertisements (carousel ads, stories), PDFs, presentations, and email graphics.

• Produce compelling organic content that aligns with ADI's brand narrative and engagement strategies across various platforms.

• Translate creative briefs into strategic, on-brand layouts that are both visually appealing and effective in achieving campaign goals, with a focus on clear communication and speed of execution.

• Maintain a high standard of design quality by carefully considering rhythm, hierarchy, typography, and overall aesthetic appeal.

• Build and maintain scalable design templates that enhance workflow efficiency for the creative team without compromising on quality or brand integrity.

• Actively contribute to the continuous development and refinement of ADI's brand system, pushing the visual standards and ensuring brand consistency across all touchpoints.

• Collaborate effectively within a fast-paced, international creative team environment, fostering a culture of shared learning and constructive feedback.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational efficiency, crucial for a marketing-adjacent role. The mention of "scalable templates" and "contributing to our evolving brand system" highlights the need for a designer who thinks about design not just as a one-off asset, but as part of a larger, optimized system. This aligns with GTM operations' focus on repeatable processes and brand consistency.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field is typically expected for roles requiring this level of experience and responsibility. Equivalent practical experience with a strong portfolio will also be considered.

Experience: 1-3 years of professional experience in Graphic Design, with a demonstrable track record in creating impactful visual assets for digital and print media.

Required Skills:

• Proficiency in design software: Figma, Adobe Illustrator, Adobe Photoshop, Adobe InDesign.

• Demonstrated ability in video editing software: Adobe Premiere Pro, Final Cut Pro.

• Strong portfolio showcasing excellent layout and composition skills, creative storytelling, and social media design expertise.

• Proven ability to develop and maintain visual systems that ensure brand consistency across multiple channels.

• High visual acuity, with the ability to design with clarity, confidence, and consistency.

• Experience designing for both paid and organic marketing channels, understanding platform-specific requirements.

• Experience in Social Media ad design tailored to various platforms, optimizing for engagement and performance.

• Strong skills in visual design principles, including typography, color theory, and layout composition.

• Ability to create designs that are both clear and emotionally engaging.

• Comfort and skill in adapting designs across various formats, including static, animated, and performance-driven assets.

• Proven ability to work at a fast pace without sacrificing quality, especially in dynamic, collaborative environments.

• A keen eye for detail and a high visual standard, with a strong sense of ownership and accountability for final deliverables.

Preferred Skills:

• Experience within the EdTech or digital education sector.

• Familiarity with A/B testing visual assets for marketing campaign optimization.

• Basic understanding of UX/UI principles to inform design decisions.

• Experience in motion graphics or animation.

📝 Enhancement Note: The emphasis on Figma, Adobe Suite, and video editing tools, alongside specific design skills like layout, composition, and social media design, points towards a need for a designer who can rapidly produce a variety of assets for different marketing functions. The requirement for English communication highlights the international nature of the role, common in global GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of projects demonstrating versatility across marketing collateral, social media campaigns, and branding.

• Include case studies or examples that highlight your ability to translate briefs into strategic, on-brand layouts that perform.

• Present examples of scalable templates and how they improve efficiency.

• Feature work that demonstrates a strong understanding of typography, color, and layout, with examples of clear and emotionally engaging designs.

• Highlight experience with designing for both paid and organic channels, with specific examples of social media ad designs.

• Demonstrate proficiency in Figma and the Adobe Creative Suite through the quality and complexity of your work.

Process Documentation:

• While not a direct requirement for a designer, be prepared to discuss your personal workflow for receiving briefs, ideating, executing, and delivering design assets, highlighting efficiency and quality control.

• Be ready to explain how you would contribute to or utilize brand guidelines and design systems to ensure consistency and scalability.

• Demonstrate an understanding of how design assets are integrated into broader marketing campaigns and evaluated for performance.

📝 Enhancement Note: For a design role supporting marketing operations, the portfolio is paramount. It needs to demonstrate not just creative talent but also an understanding of how design supports business objectives, particularly in areas like marketing campaign performance and brand consistency. The emphasis on "scalable templates" and "strategic layouts" suggests the interviewer will look for process-oriented thinking in design execution.

💵 Compensation & Benefits

Salary Range: For a Junior Graphic Designer with 1-3 years of experience in Tbilisi, Georgia, a competitive salary range would typically fall between 2,000 - 4,000 GEL per month. This can vary based on the specific company's compensation structure, the candidate's demonstrated skills, and the exact scope of responsibilities.

Benefits:

• Friendly working environment: A supportive and collaborative team culture.

• Work self-reliantly: Autonomy and trust in managing workload and deliverables.

• Hybrid role: Flexibility to combine remote work with in-office collaboration.

• Unlimited access to ADI platform's courses: Opportunities for continuous learning and professional development.

• Discounts for family members on courses: A valuable perk for personal and family growth.

• Referral Program: Incentives for referring successful candidates.

Working Hours:

• Standard full-time hours, likely around 40 hours per week, with potential for flexibility given the hybrid work arrangement. Specific daily schedules may vary but are expected to align with team collaboration needs and project deadlines.

📝 Enhancement Note: The salary estimate is based on common compensation benchmarks for junior design roles in Tbilisi, Georgia, considering the cost of living and industry standards. The benefits listed are directly from the job posting and are tailored to highlight aspects attractive to creative professionals, such as learning opportunities and work-life balance. The "work self-reliantly" benefit aligns with an operational expectation of proactive task management.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology) and Digital Skills Training. ADI operates in a rapidly growing sector focused on upskilling individuals for digital careers, with a recent strategic partnership with Tether to expand its global reach. This industry demands innovation, agility, and a strong focus on learner outcomes.

Company Size: Growing rapidly, with over 30,000 alumni and a global expansion via partnership with Tether. The internal team structure is likely lean and agile to support this growth.

Founded: 2018. Started as a grassroots initiative in Tbilisi, evolving into a global EdTech platform. This history suggests a culture that values initiative, adaptability, and community building.

Team Structure:

• The role is part of an international creative team, implying collaboration across different time zones and cultural backgrounds.

• The designer will work closely with marketers, copywriters, and fellow designers, indicating a cross-functional approach typical of GTM and marketing operations.

Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on "performance" and "impactful visuals" suggests designs are evaluated based on their effectiveness in achieving marketing goals.

• Agile & Fast-Paced: The company culture emphasizes moving quickly, doing excellent work, and taking ownership, aligning with agile methodologies common in tech and EdTech.

• Collaborative Learning: Values like curiosity and growth, combined with the EdTech focus, foster an environment where continuous learning and knowledge sharing are encouraged.

Company Website: https://academyofdigitalindustries.co.uk/

📝 Enhancement Note: Understanding ADI's position in the EdTech market and its growth trajectory is crucial. The partnership with Tether suggests a global ambition and a need for consistent, high-quality branding. The company's values (people first, curiosity, excellent work, ownership) provide insight into the expected work ethic and team dynamics, which are key for operations roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Junior Graphic Designer," requiring 1-3 years of experience. It's an entry-level to early-career position within the creative function, supporting GTM and marketing operations. The responsibilities indicate a need for execution-focused skills with an understanding of strategic application.

Reporting Structure: The role is part of an international creative team and will likely report to a Creative Lead or a Marketing Manager. Collaboration with marketers and copywriters is a key aspect of the day-to-day interaction.

Operations Impact: The graphic designer's work directly impacts ADI's brand perception, marketing campaign effectiveness, and overall communication clarity across global markets. High-quality, performance-driven visuals are essential for lead generation, brand awareness, and learner engagement, which are core GTM and revenue operations objectives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like social media advertising design, motion graphics, or brand system development.

• Career Progression: Potential to advance to a Mid-Level Graphic Designer, Senior Graphic Designer, or even a Art Director role within the creative team as experience grows.

• Cross-Functional Exposure: Gaining experience working closely with marketing, sales, and product teams can open doors to roles in marketing operations, brand management, or GTM strategy.

• Learning & Development: Unlimited access to ADI's platform courses provides a significant opportunity for continuous learning and skill enhancement in various digital domains.

📝 Enhancement Note: The growth path for a designer in an operations-adjacent role often involves a transition towards understanding the business impact of their creative work. The emphasis on "performance" and "scalability" suggests that a designer who can demonstrate this understanding will have better opportunities for advancement. The access to ADI's own courses is a significant perk for professional development.

🌐 Work Environment

Office Type: Hybrid role, meaning a blend of remote work and in-office presence. This suggests a modern work setup that values flexibility while still encouraging in-person collaboration.

Office Location(s): Tbilisi, Georgia. This implies a physical workspace in Tbilisi where hybrid employees will be expected to attend for specific meetings, team sessions, or collaborative projects.

Workspace Context:

• Collaborative Environment: The role is part of an international creative team, suggesting opportunities for interaction, brainstorming, and feedback exchange with colleagues.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and video editing tools is expected. The company's commitment to EdTech implies a tech-forward environment.

• Team Interaction: Regular collaboration with marketers and copywriters is a core part of the role, fostering a dynamic and integrated team experience.

Work Schedule:

• Standard full-time employment, likely around 40 hours per week. The hybrid model offers flexibility, but core working hours will likely be established to facilitate team collaboration and responsiveness, especially across different time zones.

📝 Enhancement Note: The hybrid nature of the role is a key aspect. For operations professionals, this means understanding the balance between independent work and collaborative sessions. The company's EdTech focus suggests a modern, possibly dynamic, workspace that prioritizes digital tools and efficient workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess technical skills, experience, and alignment with the role's requirements.

• Portfolio Presentation/Review: Candidates will likely be asked to present their portfolio, discussing specific projects, their design process, and how their work achieved objectives. Be prepared to discuss your role, challenges, and outcomes.

• Skills Assessment/Challenge: A practical design exercise or a take-home brief may be given to evaluate design thinking, speed, and proficiency with required tools. This might involve creating a specific asset or a series of assets based on a prompt.

• Team/Manager Interviews: Discussions about your experience, cultural fit, collaboration style, and understanding of brand strategy. Questions may probe your ability to work in a fast-paced, international environment.

• Final Interview: Potentially with a senior leader to discuss long-term vision and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in layout, social media design, adaptability across formats, and brand system thinking. Prioritize work that demonstrates "performance" and "impact."

• Tell Your Story: For each project, clearly articulate the brief, your design process, the tools used, your specific contributions, and the resulting impact or key learnings. Quantify results where possible (e.g., engagement rates, conversion improvements).

• Highlight Key Skills: Ensure your portfolio prominently features examples of Figma proficiency, Adobe Suite mastery, and video editing capabilities.

• Showcase Scalability: Include examples of template design or how you've ensured brand consistency across multiple assets. This demonstrates an operational mindset.

• Be Ready to Discuss: Anticipate questions about your design choices, how you handle feedback, how you adapt to tight deadlines, and how you've worked with cross-functional teams.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge. Ask clarifying questions if permitted.

• Focus on Objectives: Design with the stated goals (e.g., engagement, clarity, brand alignment) in mind.

• Time Management: Practice designing under timed conditions to simulate a real-world challenge.

• Present Your Work: Be prepared to articulate your design choices and rationale clearly and concisely.

📝 Enhancement Note: The interview process for a design role in a company focused on GTM operations will likely assess not just creative talent but also efficiency, strategic thinking, and the ability to deliver on performance metrics. Emphasizing the portfolio's ability to demonstrate these qualities will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems and templates. Proficiency is a must.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image manipulation, digital art, and web graphics.
  • InDesign: For layout design of presentations, PDFs, and other multi-page documents.

• Video Editing Software:

  • Adobe Premiere Pro: For professional video editing and production.
  • Final Cut Pro: An alternative professional video editing software.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but familiarity with how marketing automation platforms (e.g., HubSpot, Marketo) utilize visual assets could be beneficial.

📝 Enhancement Note: The explicit mention of Figma and the Adobe Creative Suite, along with video editing tools, defines the core technical requirements. For an operations-minded candidate, understanding how these tools integrate into a broader marketing technology stack and support efficient content creation workflows is advantageous.

👥 Team Culture & Values

Operations Values:

• Putting People First: This applies to internal team collaboration, respecting colleagues' time and input, and ensuring designs are user-centric (for learners and internal stakeholders).

• Staying Curious: Encouraging exploration of new design trends, tools, and creative approaches to keep ADI's visual identity fresh and effective.

• Doing Excellent Work: A commitment to high-quality standards, attention to detail, and delivering polished, impactful designs that meet brief requirements and brand guidelines.

• Taking Ownership: Demonstrating accountability for design deliverables, proactively managing tasks, and seeing projects through to successful completion.

Collaboration Style:

• Cross-functional Integration: Working closely with marketers, copywriters, and other designers to ensure cohesive campaign messaging and visual execution.

• Feedback-Driven: Openness to constructive criticism and iteration, contributing to a culture of continuous improvement in design quality and effectiveness.

• Global Mindset: Collaborating effectively with international team members, respecting diverse perspectives, and ensuring designs are culturally appropriate and scalable across regions.

📝 Enhancement Note: The company's stated values are critical for understanding the expected work ethic and team dynamics. For an operations-focused candidate, demonstrating how these values translate into practical design execution and collaboration is key. For example, "taking ownership" means proactive task management and accountability for deadlines, while "doing excellent work" implies a commitment to quality control.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to execute fast in a dynamic environment while maintaining a high standard of design excellence. This requires efficient workflows and strong prioritization skills.

• Global Brand Consistency: Ensuring visual assets are on-brand and effective across diverse international markets, requiring sensitivity to cultural nuances and adaptability.

• Evolving Brand System: Contributing to and adapting to a continually developing brand identity, requiring flexibility and a proactive approach to design updates.

• Cross-Time Zone Collaboration: Effectively communicating and collaborating with international team members, managing expectations and project timelines across different regions.

Learning & Development Opportunities:

• Unlimited Course Access: The most significant opportunity is the unlimited access to ADI's extensive course catalog, allowing for self-directed learning in design, marketing, tech, and more.

• Mentorship and Skill Development: Working within an international creative team offers opportunities to learn from experienced designers and potentially receive mentorship.

• Industry Exposure: Gaining experience in the fast-growing EdTech sector and working on global marketing campaigns provides valuable industry exposure.

• Portfolio Expansion: The diverse range of design needs will allow for significant expansion of the candidate's professional portfolio.

📝 Enhancement Note: Identifying potential challenges allows candidates to prepare for them and demonstrate problem-solving skills. The growth opportunities, particularly the access to ADI's courses, are a major differentiator for this role and should be a key focus for applicants seeking to expand their skill sets.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a marketing brief into a high-impact visual design. How do you ensure it's both strategic and on-brand?" (Focus on workflow, brief analysis, and strategic intent.)

• "How do you balance speed and quality when working under tight deadlines? Can you provide an example?" (Highlight efficiency tools, prioritization, and quality control measures.)

Company & Culture Questions:

• "What interests you about ADI and our mission in EdTech?" (Research ADI's mission, partnership with Tether, and the EdTech industry.)

• "How do you embody our company values (people first, curiosity, excellent work, ownership) in your design work and team interactions?" (Provide specific examples for each value.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio logically, perhaps by project type or impact. For each project, clearly state the objective, your role, your process, the solution, and the outcome.

• Quantify Impact: Wherever possible, use data to demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, template usage).

• Showcase Tools: Explicitly mention and, if possible, show examples of your work created in Figma and the Adobe Suite.

• Highlight Versatility: Ensure your presentation covers a range of assets—social media ads, presentations, branding elements—to showcase your breadth of skills.

• Be Prepared for Live Exercises: Have Figma and Adobe software ready if asked to perform a quick design task or critique an existing design.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of business objectives, operational efficiency, and collaborative teamwork, which are crucial for a role supporting GTM and marketing operations.

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📌 Application Steps

To apply for this Junior Graphic Designer position:

• Submit your application through the provided link on the Academy of Digital Industries careers page.

• Customize Your Portfolio: Ensure your portfolio prominently features projects showcasing your skills in layout, social media design, template creation, and brand system application. Prioritize work that demonstrates an understanding of performance and strategic impact.

• Tailor Your Resume: Highlight your experience with Figma, Adobe Creative Suite, and video editing tools. Quantify your achievements where possible and use keywords from the job description related to marketing design, social media, and visual storytelling.

• Prepare Your Presentation: Practice walking through your portfolio, articulating your design process, the challenges you faced, and the results achieved for each project. Be ready to discuss how your work aligns with ADI's mission and values.

• Research ADI: Familiarize yourself with ADI's mission, its EdTech focus, and its partnership with Tether. Understand their brand aesthetic and consider how your design approach can contribute to their global presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.