Junior Graphic Designer & Social Media Coordinator

📍 Job Overview

Job Title: Junior Graphic Designer & Social Media Coordinator

Company: Coast Hotels

Location: Vancouver, British Columbia, Canada

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: March 11, 2026

Experience Level: Entry-level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Supports the development and execution of brand-consistent visual assets and social media content for corporate marketing and hotel properties.

• Produces a variety of marketing materials, including promotional graphics, digital assets, and property collateral, ensuring alignment with Coast Hotels' brand standards.

• Assists in the coordination, scheduling, and content creation for social media platforms, contributing to digital storytelling efforts.

• Collaborates closely with marketing and communications teams to deliver creative assets accurately and on time, supporting overall marketing initiatives.

• This role is ideal for an emerging designer seeking to gain experience in hospitality branding and digital marketing within a fast-paced environment.

📝 Enhancement Note: This role is positioned as a hybrid graphic design and social media function, suggesting a need for versatility. The "Junior" title and 1-2 years of experience requirement indicate an entry-level position. The focus on "brand consistency" and "property collateral" points towards a need for meticulous adherence to established brand guidelines and effective asset management, critical functions within Marketing Operations.

📈 Primary Responsibilities

• Create and update marketing and brand materials for corporate and property-level needs, utilizing approved templates and brand guidelines.

• Produce graphic assets for digital marketing campaigns, social media posts, and online promotions, ensuring visual appeal and brand alignment.

• Design and update food and beverage menus, signage, promotional materials, and other hotel collateral, adapting templates for property-specific requests.

• Prepare production-ready files for both print and digital distribution, ensuring accuracy and adherence to specifications.

• Design graphics for social media channels to support marketing campaigns, brand storytelling, and engagement initiatives.

• Assist with preparing, scheduling, and managing posts across social media platforms, contributing to the content calendar.

• Draft captions, hashtags, and supporting creative assets for social media content, ensuring them for review and approval.

• Support marketing initiatives by providing creative assets and campaign visuals, collaborating with internal teams and property contacts.

• Organize and maintain digital design files, templates, and social media assets for efficient retrieval and use.

• Ensure all design work strictly adheres to established Coast Hotels brand standards and visual identity guidelines.

📝 Enhancement Note: The responsibilities highlight a dual focus on graphic design execution and social media content support. The emphasis on "adapting brand templates," "preparing production-ready files," and "organizing digital files" underscores the operational aspects of this role, focusing on efficiency and systematic asset management, which are core to a well-functioning marketing operations function.

🎓 Skills & Qualifications

Education: Diploma or degree in Graphic Design, Visual Communications, or a related field.

Experience: 1-2 years of graphic design experience, including internships or freelance work.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for graphic design.

• Experience designing for both print and digital formats, understanding their unique requirements.

• Familiarity with social media platforms and content scheduling tools for effective campaign execution.

• Strong attention to detail and the ability to manage multiple projects and deadlines concurrently.

• Portfolio demonstrating design work across print and digital formats.

• Strong visual design skills and a keen eye for aesthetics and brand consistency.

• Highly organized with the ability to manage multiple priorities effectively.

• Collaborative team player who is responsive to feedback and constructive criticism.

• Interest in hospitality, brand storytelling, and digital marketing.

Preferred Skills:

• Experience working with brand guidelines and template-based design systems.

• Basic video editing or motion graphics skills for dynamic content creation.

• Experience designing menus, signage, or hospitality marketing materials.

• Familiarity with Canva or other social media design tools.

• Basic understanding of social media trends and digital marketing content formats.

📝 Enhancement Note: The required skills point to a foundational understanding of design software and digital marketing principles. The preference for experience with "brand guidelines and template-based design systems" and "hospitality marketing materials" suggests a need for operational efficiency and industry-specific knowledge, common in marketing operations roles supporting multi-location businesses.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of design projects demonstrating proficiency in print and digital formats, including examples of marketing collateral and social media graphics.

• Include case studies or descriptions that highlight the design process, problem-solving approach, and the impact of the visual assets created.

• Demonstrate an understanding of brand guidelines, showing how you adapted templates or maintained consistency across different applications.

Process Documentation:

• Be prepared to discuss your process for receiving design briefs, developing concepts, and iterating based on feedback.

• Outline your workflow for preparing files for print and digital distribution, including pre-press checks or optimization for web.

• Describe your approach to managing digital assets and maintaining organized design files for easy access and version control.

• Explain your familiarity with content scheduling and how you coordinate social media content creation and deployment.

📝 Enhancement Note: The portfolio requirements emphasize not just the final output but also the candidate's process, problem-solving skills, and ability to work within established systems and brand guidelines. This aligns with the operational focus of ensuring consistent, high-quality output efficiently.

💵 Compensation & Benefits

Salary Range: $50,000 - $55,000 CAD per year.

Benefits:

• Competitive Wages & Benefits package.

• Employee Discounts across Coast Hotels properties.

• Comprehensive Training & Development programs.

• Opportunities for Career Advancement within the organization.

Working Hours: Standard 40-hour work week.

📝 Enhancement Note: The salary range is competitive for an entry-level graphic design and social media role in Vancouver. The benefits listed are standard for full-time positions and particularly attractive in the hospitality sector, offering tangible value to employees. The "Training & Development" and "Career Advancement" benefits are crucial for junior roles, signaling a commitment to employee growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Hotels)

Company Size: 1,001 - 5,000 employees (based on typical Coast Hotels scale, though not explicitly stated)

Founded: Coast Hotels has a history dating back to 1987, indicating established operations and brand presence.

Team Structure:

• This role reports to the Manager, Social Media & Online Reputation and works closely with the Brand & Communications Consultant.

• It is part of a broader marketing or communications department, likely involving collaboration with other marketing specialists and property-level representatives.

Methodology:

• Emphasis on developing brand-consistent visual assets and social media content that aligns with overall marketing initiatives.

• Focus on efficient production of marketing materials, adapting templates, and preparing files for distribution.

• Commitment to digital storytelling through engaging social media content and visual assets.

• Culture of accountability, as mentioned in the job description ("Exemplifies Coast Hotel’s core values and enjoys working in a culture of accountability").

Company Website: https://www.coasthotels.com/

📝 Enhancement Note: The company culture is described as values-driven, emphasizing accountability and the growth of its "Ambassadors." This suggests a supportive environment where employees are encouraged to develop. The hospitality industry context means a focus on guest experience, brand representation, and potentially seasonal marketing pushes.

📈 Career & Growth Analysis

Operations Career Level: Entry-level within Marketing/Creative Operations. This role serves as a foundational step for aspiring designers and social media professionals, providing hands-on experience in a corporate hospitality setting.

Reporting Structure: The Junior Graphic Designer & Social Media Coordinator reports to the Manager, Social Media & Online Reputation, with direct collaboration with the Brand & Communications Consultant. This structure allows for mentorship and guidance from experienced professionals.

Operations Impact: This role directly impacts brand perception and engagement through the creation of visual assets and social media content. Effective execution contributes to consistent brand messaging across properties, supports marketing campaigns, and enhances the hotel's online presence, ultimately influencing guest acquisition and loyalty.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in graphic design software, social media strategy, or potentially branch into areas like video editing or motion graphics as indicated by preferred skills.

• Industry Experience: Gain valuable experience in the hospitality industry, understanding its unique marketing and branding nuances.

• Career Progression: Potential to advance to roles such as Graphic Designer, Social Media Specialist, or Marketing Coordinator within Coast Hotels, or leverage this experience for similar roles in other organizations.

• Learning & Development: Access to training programs and opportunities for career advancement provided by Coast Hotels.

📝 Enhancement Note: The role is positioned as a stepping stone, offering significant growth potential due to the dual skill set. The emphasis on "career advancement opportunities" in the benefits section reinforces this. The "operations impact" is tied to brand consistency and digital engagement, key metrics for marketing operations.

🌐 Work Environment

Office Type: On-site, within a corporate marketing or communications department.

Office Location(s): Vancouver, British Columbia, Canada.

Workspace Context:

• A collaborative office environment where the designer will interact with marketing managers, social media specialists, and potentially brand consultants.

• Access to standard office technology, design software (Adobe Creative Suite), and potentially social media management tools.

• Opportunities for cross-functional collaboration with various departments to fulfill design and marketing requests for different hotel properties.

Work Schedule: A standard 40-hour work week, implying a structured schedule conducive to consistent content creation and project management. Flexibility may be available based on company policy, but the primary expectation is on-site presence.

📝 Enhancement Note: The on-site requirement suggests a need for in-person collaboration and access to company resources. The description of a "fast-paced marketing environment" implies a dynamic workspace where communication and teamwork are essential for efficient workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios to assess design skills, relevant experience, and alignment with required qualifications.

• First Interview: Likely a screening call or an interview with the hiring manager (e.g., Manager, Social Media & Online Reputation) to discuss experience, skills, and cultural fit.

• Portfolio Review & Practical Exercise: Candidates may be asked to present their portfolio and potentially complete a short design or social media-related task to assess practical skills and problem-solving abilities.

• Final Interview: May involve meeting with additional team members or a higher-level manager to make a final hiring decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your graphic design skills (print and digital) and any social media content creation examples.

• Highlight Process: For each project, be ready to explain your design process, the brief, your creative approach, how you incorporated brand guidelines, and the final outcome or impact.

• Showcase Versatility: Include examples that demonstrate your ability to work with different types of collateral (menus, digital ads, social posts) and adapt to brand standards.

• Quantify Impact (if possible): If you have data on engagement, clicks, or other metrics related to your social media or digital design work, be prepared to share it.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a physical presentation.

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating a social media graphic, adapting a template, or designing a small piece of collateral based on a hypothetical brief.

• Practice articulating your design choices and defending them with rationale, focusing on brand alignment and marketing objectives.

• Familiarize yourself with Coast Hotels' current branding and social media presence to understand their aesthetic and tone.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenges is standard for creative roles. For this hybrid role, candidates should ensure their portfolio clearly demonstrates both graphic design capabilities and an understanding of social media content creation and strategy.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are explicitly required. Proficiency is key for creating and editing all visual assets.

• Content Management Systems (CMS): While not specified, familiarity with CMS platforms for website content updates or digital asset management (DAM) systems may be beneficial.

• Design Software: Canva or similar social media design tools are listed as an asset, indicating a potential secondary toolset.

Analytics & Reporting:

• Social Media Analytics Tools: Familiarity with native analytics on platforms like Instagram, Facebook, LinkedIn, and potentially third-party tools (e.g., Hootsuite, Sprout Social analytics) for tracking content performance.

• Web Analytics: Basic understanding of how digital assets and social media campaigns contribute to website traffic (e.g., Google Analytics).

CRM & Automation:

• Social Media Scheduling Tools: Mentioned as a requirement, this could include platforms like Hootsuite, Buffer, Sprout Social, or similar tools for scheduling posts.

• Project Management Tools: Experience with tools like Asana, Trello, or Monday.com may be helpful for managing design requests and project timelines.

📝 Enhancement Note: The core technical requirement is Adobe Creative Suite. The mention of "content scheduling tools" and "Canva" points to a need for practical, day-to-day marketing execution tools. Candidates with experience in these areas will have a distinct advantage.

👥 Team Culture & Values

Operations Values:

• Brand Consistency: A strong emphasis on creating and maintaining visual assets that strictly adhere to Coast Hotels' brand guidelines.

• Accountability: A culture where individuals take ownership of their work, meet deadlines, and contribute to team goals.

• Collaboration: Working effectively with internal teams and property contacts to fulfill requests and support marketing initiatives.

• Growth & Development: Commitment to learning and advancing skills, as evidenced by the company's focus on Ambassador development and training opportunities.

• Customer Focus: Implicit in the hospitality industry, ensuring all creative output reflects positively on the guest experience and brand image.

Collaboration Style:

• Responsive and communicative, working closely with direct managers and cross-functional team members.

• Open to feedback and constructive criticism to refine designs and social media content.

• Proactive in responding to property marketing requests and supporting hotel-level needs.

• Team-oriented, contributing to a positive and productive work environment.

📝 Enhancement Note: The core values emphasize brand integrity and accountability, which are crucial for managing a multi-property brand. The collaborative style is geared towards efficient execution and problem-solving within a marketing department.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Demands: Juggling design requests from corporate and various hotel properties, each potentially with unique needs while maintaining brand consistency.

• Adhering to Brand Standards: Consistently applying brand guidelines across a wide range of materials and platforms, especially when working with templates.

• Fast-Paced Environment: Managing workload and deadlines effectively in a dynamic marketing setting with evolving campaign needs.

• Learning New Tools/Techniques: Keeping up-to-date with design software updates, social media trends, and potentially new creative tools like basic video editing.

Learning & Development Opportunities:

• Deepen Design Expertise: Enhance skills in Adobe Creative Suite, explore advanced techniques, and potentially gain proficiency in motion graphics or video editing.

• Master Social Media Strategy: Develop a deeper understanding of social media content calendars, platform-specific best practices, audience engagement, and analytics.

• Hospitality Marketing Acumen: Gain specialized knowledge of marketing and branding within the hotel and tourism industry.

• Operational Efficiency: Learn best practices for asset management, workflow optimization, and collaboration in a corporate marketing setting.

• Career Path Development: Utilize training programs and on-the-job experience to progress towards more senior roles within marketing or creative departments.

📝 Enhancement Note: The challenges are typical for a junior role in a large organization, focusing on execution, adherence to standards, and time management. The growth opportunities are significant, offering a clear path for skill development and career advancement within the hospitality sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic from brief to final asset." (Focus on workflow, tools, and brand adherence.)

• "How do you ensure brand consistency across different marketing materials?" (Highlight your understanding of brand guidelines and template usage.)

• "Walk us through a design project you are particularly proud of. What was the challenge, your approach, and the outcome?" (Prepare a case study from your portfolio.)

Company & Culture Questions:

• "What interests you about working for Coast Hotels and in the hospitality industry?" (Show genuine interest and research.)

• "How do you approach receiving and incorporating feedback on your designs?" (Emphasize receptiveness and collaboration.)

• "Describe a time you had to work collaboratively with a team to achieve a common goal." (Provide an example of teamwork.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a brief story: the objective, your role, your creative process, the challenges, and the results.

• Brand Focus: Explicitly point out how your designs align with brand guidelines or how you would adapt them to Coast Hotels' brand.

• Technical Proficiency: Briefly mention the tools and techniques used for each project.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant work for this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative talent and operational awareness—the ability to produce high-quality work efficiently, consistently, and collaboratively within a brand framework.

📌 Application Steps

To apply for this Junior Graphic Designer & Social Media Coordinator position:

• Submit your application through the provided link on the Dayforce job portal.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight graphic design skills (Adobe Suite proficiency, print/digital examples) and social media coordination experience.

• Resume Optimization: Clearly articulate your 1-2 years of experience, specifying any relevant internships or freelance work, and use keywords from the job description like "brand consistency," "Adobe Creative Suite," and "social media content."

• Interview Preparation: Practice articulating your design process, how you manage deadlines, and your understanding of brand guidelines. Prepare specific examples from your portfolio that showcase your ability to create marketing materials and social media graphics.

• Company Research: Thoroughly research Coast Hotels, their brand identity, current marketing campaigns, and social media presence to demonstrate your interest and understanding of their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---