Graphic Designer - Maternity Cover

📍 Job Overview

Job Title: Graphic Designer - Maternity Cover

Company: Productsup

Location: India

Job Type: Temporary

Category: Marketing Operations / Creative Operations

Date Posted: May 21, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is a critical temporary position, covering a 7-month maternity leave for a Graphic Designer within Productsup's Marketing Team.

• The primary focus will be on producing a high volume of high-quality visual assets across various platforms to support ongoing marketing campaigns and brand initiatives.

• A key aspect of the role involves leveraging AI design tools to enhance creativity, accelerate concept development, and improve overall design efficiency for marketing collateral.

• The Graphic Designer will collaborate closely with cross-functional teams, including marketing, product, and sales, to ensure design consistency and effectiveness across all touchpoints.

📝 Enhancement Note: While the job title is "Graphic Designer," the context of supporting marketing campaigns, A/B testing design variations, and optimizing creatives for conversion rates strongly indicates a role within Marketing Operations or Creative Operations, focusing on the practical application of design for business objectives rather than pure artistic expression. The emphasis on AI tools and workflow optimization further aligns it with operations functions.

📈 Primary Responsibilities

• Design and produce a wide range of visual assets, including platform-optimized banners for organic and paid social media ads, guides, web assets, print materials, and presentation decks.

• Ensure strict adherence to established brand guidelines to maintain brand consistency and coherence across all marketing collateral and communication channels.

• Actively contribute ideas for optimizing creative assets to drive increased conversion rates and click-through rates for marketing campaigns across diverse channels.

• Manage and maintain clean, organized working files to facilitate seamless collaboration and asset handoffs with internal teams.

• Utilize and advance proficiency in Figma or Sketch, including component/variant creation and high-fidelity prototyping, to streamline design workflows.

• Explore and implement AI design tools (e.g., Adobe Firefly, Midjourney) to accelerate concept ideation and rapid iteration cycles.

• Stay abreast of the latest design trends and advancements in AI technology relevant to visual content creation.

• Manage multiple projects simultaneously, adhering to quick-turn deadlines and optimizing workflows to ensure timely and complete task execution.

• Collaborate with stakeholders in the Marketing department and other cross-functional teams (product, sales) to gather requirements and deliver impactful design solutions.

• Assist with A/B testing design variations and adapt assets based on performance data and insights to maximize campaign effectiveness.

📝 Enhancement Note: The responsibilities highlight a need for both creative execution and strategic application of design for marketing objectives, including A/B testing and conversion optimization, which are core to operations functions. The emphasis on workflow optimization and managing tight deadlines also points to an operations-centric approach.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this level of experience.

Experience: 3+ years of proven experience in graphic design, preferably within a B2B, SaaS, or e-commerce in-house environment or agency setting.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in formal design principles including typography, composition, color theory, and layout.

• Design Software Mastery: High proficiency in Figma or Sketch, and the Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects).

• AI Design Tool Knowledge: Familiarity with AI design tools such as Canva AI, Claude, Adobe Firefly, Midjourney, or DALL·E for concept generation and workflow enhancement.

• Brand Management: Ability to understand and consistently apply brand guidelines to all design outputs.

• Asset Creation: Hands-on experience in creating diverse digital assets for web, print, and social media.

• Project Management: Strong organizational skills with the ability to manage multiple projects concurrently under tight deadlines.

• Collaboration & Communication: Excellent written and oral English communication skills, with the ability to receive and integrate constructive feedback.

• Problem-Solving: Proactive approach to identifying design challenges and proposing effective visual solutions.

Preferred Skills:

• Video editing and animation experience.

• Experience in website design and UI/UX principles.

• Familiarity with editorial design and content layout for publications.

📝 Enhancement Note: The emphasis on specific software (Figma, Sketch, Adobe Suite) and AI tools, alongside practical application for marketing campaigns (conversion rates, A/B testing), positions this as a role requiring operational efficiency and technical skill in design execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a minimum of 3 years of relevant graphic design work, with a clear focus on B2B, SaaS, or e-commerce projects.

• Demonstrations of design versatility across branding, editorial design, digital assets, website design, and presentation creation.

• Examples of how design has been used to support marketing campaigns and drive measurable business outcomes (e.g., improved engagement, conversion rates).

• Case studies or examples illustrating the application and benefits of AI design tools in concept development or asset creation.

Process Documentation:

• While not explicitly stated, candidates may be expected to demonstrate an understanding of design workflow optimization processes.

• Ability to articulate how design processes were managed to meet quick-turn deadlines and ensure task completion.

• Examples of how feedback was incorporated into design iterations, showcasing a structured approach to design revisions.

📝 Enhancement Note: For operations-focused roles, portfolios often need to demonstrate not just creative output but also process efficiency and impact. This note infers portfolio requirements that align with these operational aspects.

💵 Compensation & Benefits

Salary Range: Given the location (India) and the mid-level experience requirement (2-5 years), a competitive salary range for a Graphic Designer role in a tech company would typically fall between ₹6,00,000 to ₹12,00,000 per annum. This estimate is based on industry benchmarks for similar roles in India, considering the specific software proficiencies and B2B/SaaS experience requested.

Benefits:

• As a temporary maternity cover role, specific long-term benefits may differ from full-time positions. However, typical benefits for such contracts could include:

• Competitive temporary salary commensurate with experience.

• Opportunity to work with a leading SaaS company in the e-commerce technology space.

• Exposure to cutting-edge AI design tools and technologies.

• Potential for professional development through hands-on project experience and cross-functional collaboration.

• Contribution to impactful marketing campaigns and brand development.

• A dynamic and diverse work environment that values innovation and collaboration.

Working Hours: The role likely requires a standard full-time commitment. Based on industry norms and the mention of "quick-turn deadlines," expect approximately 40 hours per week. Flexibility may be offered depending on the hybrid work arrangement, but core business hours will likely need to be covered for collaboration.

📝 Enhancement Note: Salary estimates are based on general market research for Graphic Designer roles in India with 2-5 years of experience in the tech sector. Specific benefits for temporary roles can vary significantly.

🎯 Team & Company Context

🏢 Company Culture

Industry: Productsup operates in the B2B SaaS sector, specifically focusing on e-commerce data management and product information management (PIM). This industry is characterized by rapid technological advancement, a strong emphasis on data-driven decision-making, and a focus on enabling businesses to optimize their online product presence.

Company Size: Productsup is a growing technology company. While the exact size isn't specified in the provided data, typical SaaS companies of this nature often range from 200 to 1000+ employees, suggesting a dynamic and evolving organizational structure. For operations professionals, this often means opportunities for impact and influence, but also a need for adaptability and proactive problem-solving.

Founded: Productsup was founded in 2010. This indicates a company with established market presence and a history of innovation, likely possessing mature processes while still fostering a growth-oriented mindset.

Team Structure:

• The Graphic Designer will be part of the Brand and Communication team, which falls under the broader Marketing department.

• This role will involve close collaboration with marketing specialists, content creators, and potentially product marketers.

Methodology:

• Data-Driven Design: The role emphasizes A/B testing design variations and adapting assets based on performance insights, reflecting a data-driven approach to creative work.

• Agile Workflow: The mention of "quick-turn deadlines" and "workflow optimization" suggests an agile or fast-paced operational methodology.

• Innovation & Technology Adoption: A strong emphasis is placed on leveraging AI design tools, indicating a company culture that embraces new technologies to enhance efficiency and creativity.

Company Website: https://www.productsup.com/

📝 Enhancement Note: The company's industry and founding date provide context for its operational maturity and approach to technology. The team structure clarifies reporting lines and collaboration patterns relevant to operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3+ years of experience. It’s a specialized role within the broader marketing function, focusing on the execution and optimization of visual content to support marketing strategies.

Reporting Structure: The Graphic Designer will report to a manager within the Brand and Communication team, likely a Marketing Manager or similar role. They will collaborate with various stakeholders across marketing, product, and sales.

Operations Impact: The designer's work directly impacts marketing campaign performance by creating compelling visual assets that aim to increase conversion and click-through rates. This role contributes to brand perception, marketing effectiveness, and ultimately, lead generation and sales enablement.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software (Figma, Sketch) and gain hands-on experience with emerging AI design tools.

• Cross-Functional Exposure: Exposure to the product and sales teams provides insights into broader business objectives and how design supports them.

• Process Improvement: Contribution to optimizing design workflows and asset creation processes for increased efficiency.

• Brand Development: Involvement in shaping and evolving the company's visual brand identity.

• Contract to Full-Time Potential: While this is a temporary cover, exceptional performance could potentially lead to future opportunities, though this is not guaranteed.

📝 Enhancement Note: This analysis frames the temporary role within a broader career context, highlighting the transferable skills and operational impact that can be gained, even within a fixed-term position.

🌐 Work Environment

Office Type: The role is described as "Hybrid," indicating a blend of remote work and in-office presence. This suggests a modern work environment that balances flexibility with the need for in-person collaboration.

Office Location(s): The job is located in India. Specific office locations within India are not detailed, but Productsup has a global presence, so it could be in one of their established tech hubs.

Workspace Context:

• Collaborative Hub: The office environment likely facilitates team meetings, brainstorming sessions, and collaborative design reviews.

• Technology-Rich: Access to necessary design software, hardware, and potentially advanced AI tools will be provided.

• Cross-Functional Interaction: Opportunities to engage directly with marketing, product, and sales teams to understand their visual needs and campaign objectives.

Work Schedule: A standard full-time work schedule (approx. 40 hours/week) is expected. The hybrid nature likely allows for some flexibility in terms of remote days, but core hours will be necessary for team collaboration and project alignment.

📝 Enhancement Note: The hybrid arrangement and company culture imply an environment that values both individual productivity and team synergy, which is common in modern tech operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess design skills, relevant experience, and proficiency in required tools.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a design task or a case study that simulates real-world project scenarios, focusing on speed, creativity, and adherence to brand guidelines. This might include optimizing an existing asset or creating a new one for a specific campaign.

• Interview(s): Discussions with the hiring manager and potentially other team members to evaluate technical skills, problem-solving abilities, collaboration style, and cultural fit. Expect questions about portfolio projects, experience with AI tools, and approaches to A/B testing and conversion optimization.

• Final Evaluation: Assessment of overall fit, potential contribution, and ability to meet the demands of a temporary maternity cover role.

Portfolio Review Tips:

• Showcase B2B/SaaS/E-commerce: Prioritize projects that align with Productsup's industry.

• Highlight AI Tool Usage: Include examples where AI tools were instrumental in concept development or efficiency gains.

• Demonstrate Impact: Quantify results where possible (e.g., "design led to X% increase in CTR").

• Organized Presentation: Ensure the portfolio is easy to navigate and clearly labels each project with its objective and your role.

• Brand Consistency Examples: Show how you've applied and maintained brand guidelines effectively.

• Workflow Efficiency: Be prepared to discuss how you manage projects, incorporate feedback, and meet deadlines.

Challenge Preparation:

• Familiarize Yourself: Understand Productsup's brand, products, and target audience.

• Practice AI Tool Integration: Be ready to discuss or demonstrate how you'd use AI tools for specific design tasks relevant to marketing.

• Focus on Optimization: Prepare to discuss strategies for improving design effectiveness through A/B testing and data analysis.

• Time Management: Practice completing design tasks under simulated time constraints.

📝 Enhancement Note: This section provides actionable advice tailored to operations roles, emphasizing portfolio content that showcases efficiency, impact, and technical proficiency with relevant tools and methodologies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma/Sketch: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency in creating and managing components/variants is key.

• Adobe Creative Suite:

  • Photoshop: For image editing and manipulation.
  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Adobe XD: For prototyping and user experience design (though Figma is also listed as primary).
  • After Effects: For motion graphics and basic animation, a valued plus.

• AI Design Tools:

  • Adobe Firefly: For generative AI features within Adobe products.
  • Midjourney: For advanced AI image generation.
  • Canva AI, Claude, DALL·E: Other AI tools for concept generation or graphic creation.

Analytics & Reporting:

CRM & Automation:

• Primarily for communication and project management. Familiarity with project management tools (e.g., Jira, Asana, Trello) and communication platforms (e.g., Slack, Microsoft Teams) is expected for effective cross-functional collaboration.

📝 Enhancement Note: A detailed breakdown of the expected technical stack is crucial for operations professionals. Highlighting AI tools and their application in design is particularly relevant for this role.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A strong emphasis on embracing new technologies, particularly AI, to drive creative output and efficiency. This requires a willingness to learn and experiment.

• Data-Driven Approach: Valuing performance metrics like conversion and click-through rates, and using data to inform design decisions and optimizations.

• Collaboration & Teamwork: A culture that fosters open communication and constructive feedback, essential for effective cross-functional work and delivering high-quality assets on time.

• Efficiency & Agility: A focus on optimizing workflows, managing multiple projects, and meeting tight deadlines, reflecting an operational mindset geared towards productivity.

• Quality & Brand Consistency: Commitment to producing high-quality visual assets that adhere strictly to brand guidelines.

Collaboration Style:

• Cross-functional Integration: The role necessitates close collaboration with marketing, product, and sales teams, requiring clear communication and alignment on project goals.

• Feedback-Oriented: Openness to constructive feedback is key, suggesting a culture where design iterations are a normal part of the process.

• Knowledge Sharing: Encouraging the sharing of new design trends, AI tool discoveries, and best practices within the team.

📝 Enhancement Note: Understanding the operational values and collaboration style is critical for operations professionals to assess cultural fit and their ability to contribute effectively within the team's framework.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output & Tight Deadlines: The need to produce a significant number of assets under pressure requires strong time management and efficient workflow optimization.

• Balancing Creativity with Brand Constraints: Ensuring all designs are visually appealing while strictly adhering to established brand guidelines can be a delicate balance.

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI design tools and effectively integrating them into workflows presents an ongoing learning curve.

• Cross-Functional Communication: Translating diverse stakeholder requirements into cohesive visual assets requires excellent communication and negotiation skills.

• Temporary Nature of the Role: Adapting quickly to a new team and projects with a defined end date requires focus and efficiency from day one.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming proficient in a range of advanced AI design tools and understanding their strategic application in marketing.

• Performance-Driven Design: Deepening understanding of how design impacts marketing KPIs and honing skills in A/B testing for optimization.

• Cross-Functional Collaboration: Gaining experience working with different departments (Product, Sales) to understand broader business objectives.

• Agile Design Methodologies: Developing skills in managing rapid design cycles and iterative feedback processes.

• Brand Evolution: Contributing to the visual identity of a growing SaaS company.

📝 Enhancement Note: Identifying potential challenges and growth avenues helps candidates prepare for the realities of the role and understand its developmental potential, even as a temporary position.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a high volume of design assets under a tight deadline. How did you manage your workflow and ensure quality?" (Focus on process, time management, and efficiency.)

• "How would you use AI design tools to accelerate the creation of social media banners for a new product launch?" (Prepare specific examples of AI tool application.)

Company & Culture Questions:

• "What do you know about Productsup and our position in the e-commerce SaaS market?" (Research the company's products, mission, and recent news.)

• "How do you stay updated on the latest design and AI trends?" (Show initiative and a passion for continuous learning.)

Portfolio Presentation Strategy:

• Quantify Impact: For each relevant project, be ready to discuss the objective, your role, the process, and the measurable results (e.g., CTR, engagement, conversions).

• Highlight AI Tool Integration: If possible, showcase projects where AI tools were used and explain the benefits gained.

• Demonstrate Brand Adherence: Show examples of how you’ve applied and maintained brand guidelines consistently.

• Explain Workflow & Optimization: Be prepared to walk through your design process, including how you manage feedback and optimize for performance.

• Concise Storytelling: Present your work clearly and concisely, focusing on the problem, solution, and outcome.

📝 Enhancement Note: This section provides targeted interview preparation, focusing on questions and strategies relevant to operations and design execution within a marketing context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on the Productsup careers page.

• Portfolio Customization: Curate your portfolio to prominently feature B2B/SaaS/e-commerce design examples. Include specific projects demonstrating your ability to create high-volume assets, leverage AI tools, and impact marketing KPIs (like conversion rates).

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Graphic Design," "Figma," "Sketch," "Adobe Suite," "AI Design Tools," "B2B," "SaaS," "e-commerce," "marketing campaigns," and "workflow optimization." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and your strategies for A/B testing and conversion optimization. Prepare to discuss your portfolio projects in detail, focusing on the impact and efficiency.

• Company Research: Thoroughly research Productsup's brand, products, and target audience. Understand their market position and any recent initiatives to better align your application and interview responses with their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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