Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Gepard Media

Location: Tallinn, Estonia (Hybrid)

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design

Date Posted: May 21, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the artistic direction and visual strategy for Gepard Media, influencing brand perception across all digital touchpoints.

• Develop and maintain comprehensive brand guidelines to ensure visual consistency and impact across product and marketing initiatives.

• Design and optimize high-quality marketing assets, including landing pages, emails, and display ads, to maximize user engagement and conversion rates.

• Collaborate closely with cross-functional teams, including Product Leadership, Head of Design, and Head of Marketing, to integrate visual designs seamlessly and influence core decision-making.

• Own a defined visual identity, creating fresh, visually rich graphics that have a direct, tangible impact on product success and customer experience.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer with significant autonomy and influence, indicated by the requirement for direct collaboration with leadership and the expectation that design impacts core decision-making, not just execution. The focus on "scaling and maintaining visual identity" and "continuous development" suggests a need for strategic thinking beyond just asset creation.

📈 Primary Responsibilities

• Contribute to the strategic development and ongoing maintenance of brand guidelines, ensuring they effectively govern visual representation across all product interfaces and marketing collateral.

• Guarantee the consistent application of the brand's visual identity across diverse projects and platforms, acting as a guardian of brand integrity.

• Optimize the design and layout of marketing assets, focusing on enhancing user flow, visual appeal, and overall effectiveness in digital campaigns.

• Foster close collaboration with design, marketing, and engineering teams to ensure the seamless integration of visual designs into products and campaigns, facilitating efficient workflows.

• Produce high-quality marketing assets, including but not limited to landing pages, email templates, and display advertisements, tailored to engage target audiences across various digital channels.

• Translate business objectives and campaign goals into compelling visual narratives that resonate with both current and prospective customers.

• Proactively identify opportunities for visual innovation and brand evolution, proposing solutions that align with market trends and company strategy.

📝 Enhancement Note: The responsibilities emphasize a strategic contribution to brand development and a collaborative approach, going beyond standard graphic design tasks. The mention of "player engagement" in the original description suggests a focus on the gaming or entertainment industry, which should be reflected in the asset design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, or a related field is implied by the experience and portfolio requirements.

Experience: Minimum of 4 years of professional experience in graphic design, with a significant focus on web and digital asset creation. Experience operating autonomously and influencing outcomes within cross-functional teams is crucial.

Required Skills:

• A robust portfolio showcasing a diverse range of high-quality graphic design work, particularly for web-based applications and digital marketing campaigns.

• Proven ability to operate with a high degree of autonomy, taking ownership of projects from concept to completion.

• Demonstrated experience in collaborating effectively within cross-functional teams, where design decisions demonstrably influenced project outcomes beyond mere execution.

• Advanced proficiency in core design software: Adobe Photoshop, Adobe Illustrator, and Figma.

• Proactive and self-motivated attitude with a strong, demonstrable desire to learn, grow, and expand skill sets within the design domain.

• Creative and resourceful problem-solving mindset, coupled with exceptional attention to detail in all aspects of design execution.

• Clear, concise, and effective communication skills, essential for providing design direction and incorporating constructive feedback from stakeholders.

Preferred Skills:

• Hands-on experience working with Google Web Designer for interactive ad creation and web development.

• Basic understanding of HTML and CSS, enabling better collaboration with developers and a deeper appreciation for web implementation constraints.

• Prior experience within the iGaming or digital entertainment industries, providing context for design aesthetics and user engagement strategies.

📝 Enhancement Note: The emphasis on "influencing outcomes, not only execution" and "ability to operate with autonomy" elevates this role beyond a typical production designer. The specific software requirements (Photoshop, Illustrator, Figma) are standard for mid-level roles, but the preference for Google Web Designer and HTML/CSS suggests a need for versatility in digital advertising and web implementation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 4 years of design work, with a strong emphasis on web design projects that demonstrate an understanding of user flow and digital engagement.

• Include case studies that highlight instances where your design contributions led to measurable improvements in campaign performance, user engagement, or conversion rates.

• Present examples of brand identity development or significant contributions to maintaining brand consistency across multiple platforms.

• Detail your role and contributions in cross-functional projects, illustrating how your design thinking influenced decisions beyond execution.

Process Documentation:

• Provide examples of how you have contributed to or developed brand guidelines, demonstrating an understanding of systematic visual control.

• Illustrate your process for optimizing the design and layout of marketing assets, potentially through before-and-after examples or descriptions of iterative improvements.

• Detail your approach to collaborating with marketing and engineering teams, showcasing how you ensure seamless integration and effective communication of design requirements.

• Showcase your ability to design for specific digital channels (landing pages, emails, display ads), highlighting your understanding of channel-specific best practices and creative development.

📝 Enhancement Note: Given the emphasis on influencing decisions and measurable impact, the portfolio should not just be a collection of visuals but a narrative of problem-solving and results. Demonstrating an understanding of how design impacts business metrics is critical. The mention of "reusable assets, and structured design approaches" implies a need to showcase experience with design systems or component-based design.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer (2-5 years experience) in Tallinn, Estonia, with hybrid work arrangements and the specified responsibilities, the estimated annual salary range is €30,000 - €45,000. This range accounts for the competitive compensation mentioned, the senior scope of responsibility, and the specific benefits offered.

Benefits:

• Competitive Compensation: Salary aligned with the senior scope and responsibilities of the role, reflecting expertise and impact.

• Flexible Working Hours: Ability to adjust work schedules to better suit personal needs and optimize productivity.

• Hybrid Setup: A blend of remote work flexibility and in-office collaboration, with access to modern office spaces in Tallinn (Ülemiste City) or Limassol, Cyprus.

• Extra Days of Annual Leave: Additional paid time off beyond standard statutory leave, promoting work-life balance and employee well-being.

• Stebby Compensation: Financial contribution towards sports and wellness activities, encouraging a healthy lifestyle.

• Health Insurance: Comprehensive health coverage to ensure access to medical services and support employee well-being.

• Diverse and Inclusive Workplace: An environment that values diversity, promotes inclusivity, and fosters a sense of belonging for all employees.

Working Hours: The role is full-time, typically implying around 40 hours per week, with flexible working hours available to accommodate personal schedules and optimize productivity within the hybrid work model.

📝 Enhancement Note: The salary estimate is derived from online salary aggregators for Graphic Designers in Estonia, adjusted for the mid-level experience (2-5 years) and the specified responsibilities which lean towards strategic influence rather than pure execution. The benefits listed are directly from the job description, highlighting the company's commitment to employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company's mention of "players" and "iGaming or digital entertainment industries" suggests Gepard Media operates within the technology sector, specifically focusing on digital entertainment, gaming, or related platforms. This implies a fast-paced, innovative, and customer-centric environment.

Company Size: While not explicitly stated, the presence of distinct leadership roles (Head of Design, Head of Marketing) and cross-functional teams suggests a medium to large organization, likely exceeding 50 employees, capable of supporting specialized roles and structured processes.

Founded: The founding date is not provided, but the company's career page and stated focus suggest a modern, digitally native organization.

Team Structure:

• The Graphic Designer will be part of a design function that collaborates closely with Product Leadership, Marketing, and Engineering teams.

• There is a direct reporting line to a Head of Design, indicating a structured design management hierarchy.

Methodology:

• Data-Driven Design: Success metrics are tied to "measurable improvements in engagement and campaign performance," indicating a data-informed design approach.

• Agile Collaboration: The emphasis on cross-functional teams and low bureaucracy suggests an agile or iterative work methodology where teams move faster due to clear visual standards and structured approaches.

• Brand System Focus: The role involves developing and maintaining "brand guidelines" and "design systems," pointing towards a structured and scalable approach to visual identity management.

Company Website: https://careers.gepardmedia.ee

📝 Enhancement Note: The company culture appears to be performance-oriented, with a strong emphasis on measurable results and direct impact. The "product-focused environment with low bureaucracy" suggests an agile and efficient organizational structure where individuals can make significant contributions.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role (2-5 years of experience). While not strictly an "operations" role in the Revenue or Sales Ops sense, it requires operational excellence in design execution, brand management, and process adherence. The role offers significant influence, moving beyond pure execution to strategic input.

Reporting Structure: The designer will collaborate directly with Product Leadership, Head of Design, and Head of Marketing, and likely report to the Head of Design. This structure provides exposure to senior decision-makers and strategic discussions.

Operations Impact: The role's impact is measured by how visual output contributes to "measurable improvements in engagement and campaign performance," how stakeholders rely on creative direction for "core decision-making," and how "brand consistency and quality remain high as products and teams scale." This highlights the operational importance of design in driving business success.

Growth Opportunities:

• Design Strategy Influence: Opportunity to directly influence design strategy and evolve brand design systems by collaborating with leadership.

• Skill Development: Potential to expand skill sets, particularly in areas like interactive design (Google Web Designer), web technologies (HTML/CSS), and potentially design systems management.

• Industry Specialization: Deepen expertise in the iGaming or digital entertainment industries, leveraging experience to create highly effective visuals for these specific markets.

• Leadership Potential: Demonstrating strong decision-making, autonomy, and impact could lead to senior design roles or specialization in areas like brand management or UI/UX strategy.

📝 Enhancement Note: The "operations" aspect of this design role lies in its systematic approach to brand management, asset creation efficiency, and measurable impact on business goals. The growth potential is tied to increasing strategic influence and specialization within a dynamic industry.

🌐 Work Environment

Office Type: The company offers a hybrid setup with access to modern office spaces in Tallinn (Ülemiste City) and Limassol, Cyprus. This suggests a professional, well-equipped, and potentially collaborative workspace designed to support a productive hybrid work model.

Office Location(s):

• Tallinn, Estonia: Lõõtsa 5, Tallinn, 11415. Ülemiste City is known as a modern business hub.

• Limassol, Cyprus: Implies an additional office presence, offering flexibility for employees who might prefer to work from there.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest opportunities for team interaction, brainstorming, and knowledge sharing, both in-person and virtually.

• Tools & Technology: Designers will have access to industry-standard design software (Photoshop, Illustrator, Figma) and potentially advanced tools for interactive design.

• Direct Access: The "product-focused environment with low bureaucracy and direct access to decision-makers" indicates an open and communicative workspace where ideas can be shared and implemented quickly.

Work Schedule: Full-time with flexible working hours, allowing for a degree of autonomy in managing one's schedule to balance work responsibilities with personal life, particularly within the hybrid setup.

📝 Enhancement Note: The hybrid model and dual office locations provide significant flexibility. The Ülemiste City location in Tallinn suggests a modern, business-oriented environment conducive to professional growth and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the application, resume, and portfolio to assess basic qualifications and quality of work.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, focusing on specific projects, design process, problem-solving, and impact. Expect questions about how design decisions were made and their outcomes.

• Skills Assessment/Challenge: May involve a design challenge or a discussion about how the candidate would approach specific design tasks relevant to Gepard Media's needs (e.g., designing a landing page concept, proposing brand consistency improvements).

• Cross-functional/Leadership Interviews: Meetings with key stakeholders (e.g., Head of Marketing, Product Lead) to assess collaboration style, strategic thinking, and cultural fit.

• Final Offer: Based on overall assessment of skills, experience, portfolio, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in web design, brand identity, and marketing asset creation. Prioritize work that demonstrates measurable impact.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the tools used, the challenges faced, and the resulting outcomes (quantified if possible).

• Showcase Brand Consistency: Include examples that demonstrate your ability to maintain and evolve a brand's visual identity across different mediums.

• Highlight Collaboration: If possible, include projects where you worked in cross-functional teams and can speak to how your design input influenced decisions.

• Be Ready for Specifics: Prepare to discuss your proficiency in Photoshop, Illustrator, and Figma, and how you use them to achieve specific design goals. If you have Google Web Designer or HTML/CSS experience, be ready to showcase that.

Challenge Preparation:

• Understand the Brand: Research Gepard Media's current brand, website, and marketing materials. Identify areas where design could be enhanced.

• Focus on Impact: If given a design challenge, think about how your solution will drive engagement, conversions, or brand perception.

• Communicate Your Process: Be prepared to walk through your thought process, design choices, and how you would iterate based on feedback.

• Consider the Industry: If familiar with iGaming or digital entertainment, tailor your approach to industry-specific aesthetics and user expectations.

📝 Enhancement Note: The interview process is geared towards assessing not just technical design skills but also strategic thinking, autonomy, and the ability to contribute to business outcomes. A strong portfolio that emphasizes process and impact is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, digital painting, and complex visual manipulations. Proficiency expected for creating high-fidelity marketing assets.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations. Expected for brand identity elements and clean web graphics.

• Figma: A collaborative interface design tool, vital for UI/UX design, prototyping, and design system management. Proficiency is key for modern web design workflows and team collaboration.

Analytics & Reporting:

CRM & Automation:

Digital Advertising Tools:

• Google Web Designer (Preferred): For creating interactive HTML5 ads and other web content. Experience here is a significant advantage for digital campaign execution.

Web Technologies (Basic Understanding Preferred):

• HTML/CSS: A foundational understanding is beneficial for designers to ensure their work is technically feasible and to communicate effectively with developers.

📝 Enhancement Note: The core toolset (Photoshop, Illustrator, Figma) is standard for a professional graphic designer. The preference for Google Web Designer and basic HTML/CSS indicates a need for a designer who can contribute to more interactive and web-optimized digital marketing campaigns, bridging the gap between creative and technical implementation.

👥 Team Culture & Values

Operations Values:

• Artistic Excellence: A strong emphasis on creating "beautiful and memorable visuals" and delivering "high-quality graphics for our customers."

• Impact-Driven: A focus on how visual output "contributes to measurable improvements in engagement and campaign performance" and influences "core decision-making."

• Efficiency & Scalability: The need for "clear visual standards, reusable assets, and structured design approaches" to help "teams move faster as products and teams scale."

• Autonomy & Proactivity: Encouraging individuals to "operate with autonomy," have a "proactive attitude," and a "strong desire to learn."

• Collaboration: Working closely with "design, marketing, and engineering teams" and directly with "product Leadership, Head of Design, and Head of Marketing."

Collaboration Style:

• Cross-functional Integration: Designers are expected to be integral members of teams, not just order-takers, influencing strategy and working closely with various departments.

• Direct Communication: "Low bureaucracy and direct access to decision-makers" suggests an open and efficient communication style.

• Feedback-Oriented: The "clear and effective communication skills" requirement implies a culture where feedback is given and received constructively to improve outcomes.

• Outcome-Focused: The emphasis on "seeing design decisions through to production and understanding their real impact" points to a culture that values tangible results and accountability.

📝 Enhancement Note: The culture values both creative output and business impact. Designers are expected to be proactive, autonomous, and collaborative, contributing strategically rather than just executing tasks.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually stunning and engaging designs that also meet specific performance metrics and business objectives within the iGaming/digital entertainment sector.

• Maintaining Brand Consistency at Scale: As the company and its product offerings grow, ensuring consistent brand application across all touchpoints will require robust systems and proactive management.

• Adapting to Rapid Industry Changes: The digital entertainment and iGaming industries are dynamic; staying ahead of design trends and user expectations will be an ongoing challenge.

• Cross-functional Stakeholder Management: Effectively communicating design rationale and managing feedback from diverse stakeholders (Product, Marketing, Engineering) requires strong interpersonal and negotiation skills.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master new tools and techniques, particularly in interactive design and motion graphics relevant to digital marketing.

• Brand Strategy Development: Gaining deeper experience in shaping and evolving brand identity systems and contributing to overall brand strategy.

• Industry Expertise: Developing specialized knowledge in the iGaming or digital entertainment sectors, understanding user psychology and market dynamics.

• Leadership Exposure: Working directly with leadership provides insights into strategic decision-making and potential pathways to senior or specialized design roles.

📝 Enhancement Note: The challenges are framed around the dynamic nature of the industry and the need for a designer to be both strategically influential and highly adaptable. Growth is tied to mastering new skills and deepening industry-specific knowledge.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a new visual identity for a product launch in the iGaming space, considering engagement and brand consistency?" (Focus on process, industry knowledge, and strategic thinking.)

• "Describe a time your design work directly influenced a key business decision or led to measurable improvements in campaign performance. What was your process?" (Highlight impact, data-driven approach, and storytelling.)

Company & Culture Questions:

• "What interests you about Gepard Media and our work in the digital entertainment industry?" (Research the company, its products, and its market position.)

• "How do you see yourself contributing to our product-focused, low-bureaucracy environment?" (Emphasize autonomy, proactivity, and collaboration.)

Portfolio Presentation Strategy:

• Start with Impact: Begin by highlighting 1-2 projects that best showcase your ability to drive measurable results and influence decisions.

• Structure Your Narrative: For each project, clearly outline the problem, your unique solution, your creative process, and the quantifiable outcomes achieved.

• Demonstrate Tool Proficiency: Be ready to discuss your specific use of Photoshop, Illustrator, and Figma, and how they enabled your design solutions. If applicable, discuss Google Web Designer or HTML/CSS.

• Showcase Brand Acumen: Present examples that highlight your understanding of brand guidelines and your ability to maintain visual integrity.

• Engage and Discuss: Be prepared for interactive discussion, showing enthusiasm for feedback and a willingness to elaborate on your design choices.

📝 Enhancement Note: The interview preparation should focus on demonstrating strategic thinking, understanding of business impact, and strong collaborative skills, in addition to design proficiency. The portfolio is the primary tool to evidence these capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided careers link: https://careers.gepardmedia.ee/jobs/7775274-graphic-designer

• Portfolio Customization: Tailor your portfolio to highlight 4-6 projects that best showcase your experience in web design, brand identity, and marketing asset creation. Prioritize work demonstrating measurable impact and collaboration within cross-functional teams.

• Resume Optimization: Ensure your resume clearly articulates your 4+ years of experience, proficiency in Photoshop, Illustrator, and Figma, and any experience with Google Web Designer or HTML/CSS. Quantify achievements where possible.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, problem-solving abilities, and the tangible results of your work. Prepare answers for strategy, culture, and impact-related questions.

• Company Research: Thoroughly research Gepard Media, their products, and their position in the iGaming/digital entertainment market. Understand their brand aesthetic and target audience to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---