Junior Creative Designer (Marketing)

📍 Job Overview

Job Title: Junior Creative Designer (Marketing)

Company: Welltech

Location: Ukraine (Remote)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Production

Date Posted: May 19, 2026

Experience Level: Junior (0-2 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop compelling motion graphics and video content tailored for performance marketing campaigns across digital channels like Facebook, Google, and TikTok.

• Contribute to the visual storytelling of marketing assets, leveraging strong animation, pacing, and design fundamentals to drive engagement and conversions.

• Collaborate with cross-functional teams, including marketers and video producers, to translate creative concepts into impactful visual assets.

• Iterate on creative assets based on performance data and feedback, ensuring continuous optimization for marketing objectives.

• Stay abreast of emerging motion design trends, new formats, and creative technologies to maintain a competitive edge in digital marketing.

📝 Enhancement Note: While the role is explicitly for a "Junior Creative Designer (Marketing)", its focus on performance marketing assets, platform optimization, and collaboration with marketing teams positions it within the broader scope of Marketing Operations or Creative Production that directly supports GTM strategies. The emphasis on "design principles for performance marketing" and iterating based on "performance insights" highlights the operational aspect of creative asset development.

📈 Primary Responsibilities

• Design and produce high-impact motion graphics and video content specifically for paid social media (Facebook, TikTok) and digital advertising platforms (Google Ads).

• Craft engaging visual narratives through animation, typography, transitions, and simple VFX, ensuring adherence to Welltech's brand identity and marketing campaign objectives.

• Effectively integrate feedback from marketing, product, and creative teams to refine and enhance visual assets, ensuring alignment with campaign goals.

• Analyze asset performance data to identify areas for creative improvement and implement data-driven revisions to optimize engagement and conversion rates.

• Proactively research and experiment with new motion design techniques, AI tools, and digital platform trends to innovate and elevate Welltech's marketing creative output.

• Manage a pipeline of creative projects, prioritizing tasks, and ensuring timely delivery of assets within a fast-paced, deadline-driven marketing environment.

• Participate actively in creative brainstorming sessions, contributing innovative ideas that align with marketing strategies and brand vision.

• Maintain and organize a library of creative assets, ensuring version control and accessibility for relevant teams.

📝 Enhancement Note: The responsibilities have been expanded to emphasize the operational aspects of creative production. This includes data-driven iteration based on performance insights, proactive research into new technologies for efficiency, and managing a project pipeline, all critical for operational roles supporting marketing and GTM.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Motion Graphics, Digital Media, or a related field, or equivalent practical experience.

Experience: 0-2 years of professional experience in motion design, visual effects, or video editing, with a strong focus on digital marketing content creation.

Required Skills:

• A robust portfolio demonstrating proficiency in motion design, with a clear understanding of design principles as applied to performance marketing, including optimizing assets for engagement, conversion, clarity, and platform-specific best practices across Facebook, Google, and TikTok.

• Hands-on working knowledge of industry-standard motion design and video editing software, specifically Adobe After Effects.

• Demonstrated experience with collaborative design tools, particularly Figma, for asset creation and handover.

• Excellent written and verbal communication skills in English, enabling clear articulation of creative ideas and effective collaboration.

• A strong capacity for receiving and implementing constructive feedback, demonstrating adaptability and a growth mindset.

• Exceptional attention to detail, with a proactive approach to learning and skill development in the dynamic field of digital creative production.

Preferred Skills:

• Familiarity and practical experience with AI tools for creative generation, such as Midjourney, Runway, Sora, ChatGPT, and suno.ai, to enhance creative workflows.

• Exposure to video automation techniques, including expressions, MOGRTs, and Essential Graphics, to improve efficiency and scalability of asset production.

• Basic understanding of video editing principles and workflows.

📝 Enhancement Note: The "Required Skills" section has been elaborated to explicitly mention platform-specific best practices and the need for a portfolio that showcases understanding of "design principles for performance marketing," which is crucial for operational efficiency in marketing. The "Nice to have" section has been rephrased as "Preferred Skills" for clarity and direct relevance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 marketing campaign projects that demonstrate your ability to create engaging motion graphics and video content for digital platforms (e.g., Facebook Ads, Google Display Network, TikTok).

• Include case studies or descriptions within your portfolio that detail your role, the project's objectives, your creative process, and any measurable outcomes or performance insights gained from the asset's performance.

• Highlight projects where you applied design principles specifically for performance marketing, illustrating how your creative choices aimed to drive engagement, conversions, or clarity.

• Demonstrate proficiency in using Adobe After Effects and Figma within your project examples, showcasing your workflow and tool utilization.

Process Documentation:

• While not a formal documentation requirement for this junior role, candidates are expected to articulate their creative process for developing marketing assets during interviews and the test task.

• Be prepared to discuss how you approach briefing, conceptualization, asset creation, revision cycles, and final delivery, emphasizing efficiency and collaboration.

• Demonstrate an understanding of how creative assets integrate into larger marketing workflows and campaign strategies.

📝 Enhancement Note: This section has been created to address the implicit need for a portfolio in a creative role, especially one focused on performance marketing. It frames portfolio requirements around demonstrating operational aspects like process understanding, platform optimization, and data-informed iteration.

💵 Compensation & Benefits

Salary Range: Given the Junior level and location (Ukraine), a competitive range for a Junior Creative Designer would typically fall between $10,000 - $18,000 USD annually, equating to approximately 370,000 - 670,000 UAH per year (based on an approximate exchange rate of 1 USD = 37 UAH). This estimate considers the typical salary benchmarks for creative roles in Ukraine and remote positions, factoring in the company's global presence and the demand for specialized marketing design skills.

Benefits:

• Professional Growth: Opportunities for continuous learning, skill development in cutting-edge design and AI tools, and participation in industry trends.

• Personal Growth: A supportive work environment that encourages individual development and well-being, aligning with Welltech's mission.

• Remote Work Flexibility: The ability to work from anywhere within Ukraine, promoting work-life balance.

• Impactful Work: Contribute to a mission-driven company that impacts millions of users globally through innovative wellness solutions.

• Collaborative Culture: Be part of a diverse, international team that values teamwork and shared success.

Working Hours: Standard full-time working hours, approximately 40 hours per week. Flexibility may be available, but core hours for team collaboration and communication will be expected.

📝 Enhancement Note: A salary range has been estimated based on the role's junior level, location (Ukraine), and the remote nature of the position. The estimation methodology and currency conversion are explicitly stated. Benefits have been contextualized to align with the company's stated values and the role's potential.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness Technology / Mobile Applications. Welltech operates within a rapidly growing digital health and wellness market, leveraging technology to promote healthy habits. This dynamic industry demands creative, data-driven approaches to user acquisition and engagement.

Company Size: 700+ employees. This indicates a well-established, scaling organization with structured departments and processes, offering opportunities for professional development within a robust framework.

Founded: Welltech has Ukrainian roots and operates globally, with hubs in Cyprus, Ukraine, Poland, Spain, and the UK. The company's mission is to "move everybody to start and stay well for life," supported by popular apps like Muscle Booster, Yoga-Go, and WalkFit.

Team Structure:

• The Junior Creative Designer will be part of the Creative Production team, which likely comprises other designers, video producers, and potentially content specialists.

• This team collaborates closely with the broader Marketing department, including performance marketers, campaign managers, and brand strategists.

Methodology:

• Data-Driven Creativity: Welltech emphasizes results and impact, suggesting that creative decisions are informed by performance data and user insights.

• Collaborative Innovation: The company values "growing together" and "leading by example," indicating a culture of shared learning, open communication, and mutual support in creative problem-solving.

• Agile Production: Operating in the fast-paced digital marketing landscape requires agile workflows for content creation and iteration, likely involving iterative feedback loops and rapid asset development.

Company Website: https://welltech.com/

📝 Enhancement Note: The company context has been enriched with industry specifics, company size implications for operations, and an inferred methodology that aligns with Welltech's stated values and mission, connecting them to operational efficiency and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Junior Creative Designer, typically an entry-level to early-career position (0-2 years of experience). It focuses on executing creative tasks under guidance and developing foundational skills in motion design and performance marketing visuals. The role is crucial for the operational execution of marketing campaigns by providing necessary creative assets.

Reporting Structure: The Junior Creative Designer will likely report to a Creative Lead or a Marketing Manager overseeing creative production. They will work closely with performance marketers and video producers, requiring strong collaboration across these functions.

Operations Impact: While not directly managing operations processes, the Junior Creative Designer's work has a significant operational impact on marketing campaigns. High-quality, platform-optimized creative assets are essential for user acquisition, engagement, and conversion, directly influencing marketing performance metrics and, consequently, revenue generation. Their ability to produce assets efficiently and effectively contributes to the overall operational cadence of the marketing team.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in motion graphics, video editing, and potentially advanced VFX, becoming a specialist in a high-demand creative field within marketing.

• Performance Marketing Acumen: Develop a strong understanding of what makes creative effective for performance marketing, learning to design for specific KPIs and platforms.

• AI Tool Mastery: Gain practical experience and proficiency with emerging AI creative tools, positioning oneself at the forefront of creative technology adoption.

• Cross-Functional Exposure: Work with various marketing functions, potentially leading to broader roles in campaign management or creative strategy as experience grows.

• Leadership Potential: With demonstrated skill and impact, progression could lead to Senior Designer, Lead Designer, or Creative Producer roles within the organization.

📝 Enhancement Note: The career analysis specifically frames the junior role's contribution to operations through its impact on marketing campaign execution and efficiency. Growth opportunities are detailed with a focus on skill acquisition relevant to both creative and operational marketing functions.

🌐 Work Environment

Office Type: Fully Remote. This arrangement offers significant flexibility and autonomy, allowing the designer to work from any location within Ukraine.

Office Location(s): The company has hubs in Cyprus, Ukraine, Poland, Spain, and the UK, but this specific role is fully remote within Ukraine.

Workspace Context:

• Autonomy and Flexibility: The remote setup requires self-discipline and effective time management, allowing for a personalized work schedule that accommodates personal needs while meeting professional obligations.

• Digital Collaboration Tools: Reliance on communication and project management platforms (e.g., Slack, Asana, Jira, Figma's collaboration features) for seamless interaction with team members and stakeholders.

• Creative Tools Access: Access to and proficiency with necessary design software (Adobe Creative Suite, Figma) is essential for productivity in this remote creative role.

• Performance-Oriented Culture: The remote environment is geared towards achieving tangible results, with a focus on output and impact rather than physical presence.

Work Schedule: Standard full-time hours (approx. 40 hours/week). While remote, maintaining consistent communication and availability during core business hours for team meetings and collaborative sessions will be important to ensure operational alignment.

📝 Enhancement Note: The work environment section emphasizes the operational implications of a remote role, focusing on the need for digital collaboration tools, self-discipline, and performance-oriented work.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Call: An initial screening to assess basic qualifications, cultural fit, and understanding of the role's scope. Be prepared to briefly discuss your portfolio and career aspirations.

• Meet the Hiring Manager: A deeper dive into your experience, creative process, and how you approach performance marketing design challenges. This is a good opportunity to ask about team dynamics and specific project expectations.

• Test Task: A practical assignment designed to evaluate your motion design skills, understanding of performance marketing principles, and ability to work with specific tools (e.g., Adobe After Effects, Figma). Focus on delivering high-quality, on-brief creative work within the specified timeframe.

• Panel Presentation: Present your test task results and potentially a curated selection of portfolio pieces to a panel (likely including marketing and creative leads). This stage assesses your communication skills, ability to articulate your creative process and rationale, and how you handle feedback.

Portfolio Review Tips:

• Highlight Performance-Driven Work: Curate your portfolio to prominently feature projects that demonstrate your understanding of creating assets specifically for engagement and conversion on digital platforms.

• Showcase Process and Rationale: For each project, explain your creative process, the problem you were solving, your design choices, and how you incorporated feedback or performance insights. Use concise written descriptions or brief video explanations.

• Demonstrate Tool Proficiency: Ensure your portfolio reflects your skills in Adobe After Effects and Figma. If possible, include examples of animated typography, transitions, or simple VFX.

• Tailor to Welltech: Briefly research Welltech's current marketing campaigns and app aesthetics to subtly tailor your presentation or highlight relevant past work. Understand their brand voice and target audience.

Challenge Preparation:

• Master Adobe After Effects Fundamentals: Be ready to demonstrate core animation, text animation, and compositing skills.

• Understand Performance Marketing Design: Review best practices for ad creatives on platforms like Facebook, Google, and TikTok (e.g., clear calls-to-action, concise messaging, attention-grabbing visuals, platform aspect ratios).

• Practice Articulating Your Process: Be ready to walk through your workflow for a hypothetical or past project, explaining your decision-making at each step, especially regarding efficiency and optimization.

• Prepare for AI Tool Discussions: If you have experience with AI creative tools, be ready to discuss how you've used them or how you envision using them to enhance creative production efficiency.

📝 Enhancement Note: The application process section is detailed with specific advice tailored to a creative role within a performance marketing context, emphasizing the portfolio's role in demonstrating practical skills and operational understanding.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for motion graphics, animation, and video compositing. Proficiency expected for creating engaging marketing assets.

• Figma: Used for collaborative design, asset creation, prototyping, and potentially handover to other teams.

• Adobe Premiere Pro (or similar NLE): Useful for video editing and assembling final video assets.

• Adobe Photoshop/Illustrator: For asset preparation, graphic creation, and integrating static elements into motion graphics.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how creative performance is measured (e.g., Click-Through Rates (CTR), Conversion Rates (CVR), engagement metrics) is crucial for optimizing designs.

CRM & Automation:

Emerging Technologies (Nice to have):

• AI Creative Tools: Midjourney, Runway, Sora, ChatGPT, suno.ai for concept generation, asset creation, or workflow acceleration.

• Video Automation Tools: Knowledge of MOGRTs, expressions, and Essential Graphics in After Effects for creating dynamic, templated assets.

📝 Enhancement Note: The tools section is specific to design and video production software, with a clear distinction between primary requirements and preferred/emerging technologies, aligning with the role's creative and operational support function.

👥 Team Culture & Values

Operations Values:

• Drive Results: A strong focus on delivering tangible outcomes through creative assets that directly contribute to marketing campaign success and user growth.

• Grow Together: Embracing a collaborative environment where learning from peers, sharing knowledge, and collectively improving creative processes and skills is encouraged.

• Lead by Example: Taking ownership of creative tasks, demonstrating initiative, and setting high standards for quality and efficiency in design work.

• We Are Well-Makers: Contributing to Welltech's overarching mission by creating compelling visuals that effectively communicate the value of wellness products and inspire users.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with marketers, video producers, and potentially product teams to ensure creative aligns with campaign strategies and user needs.

• Feedback-Driven Iteration: A culture that values constructive feedback as a tool for improvement, with an expectation that designers can adapt and refine their work based on input.

• Open Communication: Encouraging clear and timely communication regarding project status, challenges, and creative ideas to maintain workflow efficiency.

• Proactive Contribution: Actively participating in brainstorming sessions and offering creative solutions that push boundaries and enhance marketing effectiveness.

📝 Enhancement Note: The team culture and values are interpreted through the lens of operations and GTM enablement, focusing on how these values translate into day-to-day work, collaboration, and impact on business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge will be to produce visually appealing and innovative creative content that also meets strict performance marketing objectives (engagement, conversion).

• Rapid Iteration and Volume: Working in a fast-paced environment often requires producing a high volume of creative assets with quick turnaround times, demanding efficiency and effective project management.

• Staying Ahead of Platform Trends: Digital advertising platforms and creative technologies evolve rapidly; keeping design skills and knowledge current requires continuous learning.

• Adapting to Feedback: Effectively incorporating feedback from various stakeholders, some of whom may have different creative visions, while maintaining the integrity of the design.

Learning & Development Opportunities:

• Specialized Motion Design Training: Opportunities to attend workshops, online courses, or gain certifications in advanced motion graphics techniques.

• Performance Marketing Design Workshops: Learning from experienced marketers about what makes creative effective for different platforms and target audiences.

• AI Creative Tool Exploration: Dedicated time or resources to experiment with and master AI tools for enhanced creative workflows and innovation.

• Mentorship: Potential for guidance from senior designers or creative leads within Welltech to refine skills and career trajectory.

• Exposure to Global Campaigns: Working on creative for a global user base provides broad market insights and experience.

📝 Enhancement Note: This section focuses on operational challenges inherent in performance marketing creative roles and outlines specific learning and development paths relevant to a junior designer in this field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a motion graphic ad for a new feature launch on TikTok. What key elements would you focus on to maximize engagement?" (Focus on platform specifics, user attention, and call-to-action.)

• "How do you approach incorporating feedback on a creative asset from multiple stakeholders with potentially conflicting opinions? Provide an example." (Demonstrate communication, diplomacy, and problem-solving skills.)

Company & Culture Questions:

• "What interests you about Welltech's mission to promote wellness, and how do you see your creative skills contributing to that mission?" (Connect your passion to the company's purpose.)

• "How do you stay updated on the latest motion design trends and digital marketing best practices?" (Showcase proactive learning and industry awareness.)

Portfolio Presentation Strategy:

• Structure as a Narrative: For each portfolio piece, tell a story: the challenge, your solution (design choices and process), and the outcome (performance data, user impact).

• Highlight "Why": Don't just show what you made; explain why you made those design choices, connecting them to marketing objectives and platform best practices.

• Showcase Tool Proficiency: Be ready to briefly explain how you used specific tools like After Effects and Figma to achieve your results.

• Emphasize Performance Focus: Explicitly point out elements designed for engagement, clarity, and conversion. Use terms like "optimized for CTR," "designed for audience retention," etc.

• Be Concise and Engaging: Keep your presentation clear, energetic, and within the allocated time.

📝 Enhancement Note: Interview preparation advice is tailored to a creative role supporting marketing operations, focusing on demonstrating practical skills, strategic thinking, and understanding of performance metrics.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio is up-to-date and clearly highlights your motion design work, with specific examples relevant to performance marketing on platforms like Facebook, Google, and TikTok. If possible, include brief descriptions of the project goals and outcomes.

• Resume Optimization: Tailor your resume to emphasize skills and experiences directly related to motion graphics, video editing, Adobe After Effects, Figma, and any experience with performance marketing campaigns or AI creative tools. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your creative process, your understanding of performance marketing design principles, and how you handle feedback. Be ready to present a specific project from your portfolio that showcases these skills.

• Company Research: Familiarize yourself with Welltech's mission, products (Muscle Booster, Yoga-Go, WalkFit), and recent marketing efforts. Understand their brand voice and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.