Jr. Graphic Designer GEO

📍 Job Overview

Job Title: Jr. Graphic Designer GEO

Company: Academy of Digital Industries

Location: Tbilisi, Georgia

Job Type: CONTRACTOR

Category: Creative & Media / Art & Design

Date Posted: 2026-05-20

Experience Level: Junior

Remote Status: Hybrid

🚀 Role Summary

• Design high-impact visuals for marketing campaigns, social media, and internal communications to shape the brand's global presence.

• Collaborate with marketers and copywriters to develop scalable templates and strategic on-brand layouts that perform across various regions.

• Translate creative briefs into purposeful and energetic visual assets that convey clarity, creativity, and confidence.

• Contribute to the evolution of the brand system and maintain a high visual standard for all creative deliverables.

📝 Enhancement Note: The role title "Jr. Graphic Designer GEO" suggests a focus on the Georgian market ("GEO") for a junior-level position within the graphic design function. The description emphasizes the strategic importance of design in shaping brand perception and driving engagement, which is a key aspect of GTM (Go-To-Market) operations.

📈 Primary Responsibilities

• Design a wide range of high-impact visuals for marketing initiatives, including company logos, social media ads (carousels, stories), PDFs, presentations, and email graphics.

• Produce engaging organic content that aligns with the brand's visual identity and communication strategy.

• Translate creative briefs into strategic, on-brand layouts that are both aesthetically pleasing and effective in performance, ensuring clarity and speed of execution.

• Balance speed with precision by designing with a strong sense of rhythm, visual hierarchy, and excellent taste to create impactful assets.

• Build scalable design templates to increase efficiency across the creative team without compromising the quality of deliverables.

• Actively contribute to the ongoing development and refinement of the brand system, consistently pushing the visual standards higher.

• Serve as a key member of a fast-moving, international creative team, fostering collaboration and shared learning.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution, common in roles supporting GTM efforts. The emphasis on "scalable templates," "performance-driven design," and "contributing to the brand system" indicates the need for a designer who understands how their work directly impacts marketing efficiency and brand consistency.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for roles requiring this level of experience and skill. Candidates with equivalent practical experience and a strong portfolio will also be considered.

Experience: 1-3 years of professional experience in Graphic Design, with a demonstrated history of creating impactful visual assets for marketing and digital platforms.

Required Skills:

• Proficiency in Figma for collaborative design workflows and UI/UX elements.

• Expertise in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign for comprehensive design creation.

• Strong layout and composition skills, demonstrated through a compelling portfolio.

• Proven ability in creative storytelling through visual mediums.

• Experience in designing for social media platforms, including ads and organic content.

• Ability to develop and maintain visual systems that are consistent and effective across multiple channels.

• A high visual bar, with the capacity to design with clarity, confidence, and consistency.

• Understanding of visual hierarchy and its application in design.

• Experience designing for both paid and organic marketing channels.

• Experience in Social Media ad design tailored to various platforms.

• Strong skills in visual design, with a deep understanding of typography, color, and layout.

• Ability to create designs that are both clear and emotionally engaging.

• Comfort and skill in adapting designs across different formats (static, animated, performance-driven).

• Proven ability to work at a fast pace without sacrificing quality, especially in dynamic, collaborative environments.

Preferred Skills:

• Video editing skills using Adobe Premiere Pro or Final Cut Pro.

• English language proficiency for effective communication within an international team.

📝 Enhancement Note: The requirement for specific software proficiency (Figma, Adobe Creative Suite, video editing tools) is crucial for a graphic design role. The emphasis on "performance-driven design" and "designing for paid and organic channels" suggests this role is closely aligned with marketing operations and GTM strategies, requiring an understanding of how design contributes to campaign success. The "Jr." title aligns with the 1-3 years of experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 1-3 years of professional graphic design work.

• Demonstrations of strong layout and composition skills, with examples of effective visual hierarchy.

• Evidence of creative storytelling capabilities through visual assets.

• A significant section dedicated to social media design, including examples of both paid ads and organic content tailored for different platforms.

• Examples of visual systems or brand guidelines that have been applied consistently across various channels and formats.

• A high visual standard, with designs exhibiting clarity, confidence, and brand consistency.

Process Documentation:

• While not explicitly requested as formal documentation, the portfolio should implicitly demonstrate an understanding of design processes, from brief interpretation to final asset delivery.

• Candidates should be prepared to discuss their design workflow, how they approach translating briefs, and how they ensure quality and consistency in a fast-paced environment.

• Examples of how design templates were created or utilized to improve efficiency should be highlighted.

📝 Enhancement Note: For a graphic design role supporting marketing and GTM, the portfolio is paramount. It serves as the primary "process documentation" and evidence of system application. The emphasis on "performance-driven design" and "scalable templates" implies that the portfolio should not only display aesthetic skill but also demonstrate an understanding of how design supports business objectives and operational efficiency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Junior Graphic Designer with 1-3 years of experience in Tbilisi, Georgia, the estimated annual salary range is likely between 25,000 - 45,000 GEL (Georgian Lari). This estimate considers the cost of living in Tbilisi and the contractor employment type.

Benefits:

• Friendly working environment, fostering a positive team atmosphere.

• Opportunity to work self-reliantly, with autonomy and trust in execution.

• Unlimited access to the Academy of Digital Industries platform's courses, facilitating continuous learning and skill development.

• Discounts on platform courses for family members, extending the educational benefits.

• Participation in a Referral Program, rewarding successful candidate referrals.

• Regular Team Events, promoting team cohesion and engagement.

Working Hours: The role is expected to require approximately 40 hours per week, consistent with a full-time contractor position. The hybrid work arrangement offers flexibility in scheduling.

📝 Enhancement Note: The salary range is an estimation for Tbilisi, Georgia, for a contractor role of this nature. The listed benefits are directly from the job description. The "Work self-reliantly" benefit is particularly relevant for operations roles where autonomy and ownership are valued.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (Edtech), with a focus on digital skills training and career development. The company partners with major entities like Tether, indicating a significant scale and ambition in the global market.

Company Size: The company has grown from a grassroots initiative to a global Edtech platform with over 30,000 alumni. While an exact employee count isn't provided, this scale suggests a medium to large organization with established operational processes and a growing team.

Founded: Founded in 2018, ADI has rapidly evolved, highlighting a culture of innovation, rapid growth, and adaptability. Their partnership with Tether in 2023 signifies a strategic expansion and a commitment to global reach.

Team Structure:

• The graphic design function is part of an international creative team.

• Collaboration is expected with marketers, copywriters, and fellow designers, indicating a cross-functional team structure.

Methodology:

• Data-Driven Design: The role requires translating briefs into designs that "perform," implying a data-informed approach to visual creation, where design effectiveness is measured.

• Process Optimization: Building "scalable templates" to "increase efficiency" is a core methodology, reflecting an operations-minded approach to creative production.

• Continuous Improvement: Contributing to the "evolving brand system" and "pushing the visual bar higher" indicates a culture that values ongoing refinement and excellence.

Company Website: https://academyofdigitalindustries.co.uk/

📝 Enhancement Note: The company's rapid growth and partnership with Tether suggest a dynamic and ambitious environment. The emphasis on "people first, staying curious, doing excellent work, and taking ownership" forms the core values, which are highly relevant for operations professionals who often drive efficiency and accountability. The Edtech industry context means design plays a crucial role in user engagement and learning experience.

📈 Career & Growth Analysis

Operations Career Level: This is a Junior Graphic Designer role. It signifies an entry to mid-level position focused on executing design tasks under guidance and contributing to the broader creative strategy. The scope is primarily tactical execution within defined brand guidelines and campaign objectives.

Reporting Structure: The role is part of an international creative team and will likely report to a Creative Lead, Design Manager, or Marketing Manager. Collaboration with marketing and copywriting teams is a key aspect of the reporting and interaction dynamics.

Operations Impact: While not a traditional "operations" role, the graphic designer's work directly impacts Go-To-Market (GTM) success by creating compelling visuals for marketing campaigns, social media, and internal communications. High-quality, on-brand design enhances brand perception, drives engagement, and supports sales enablement efforts. The ability to produce "performance-driven" designs is a direct operational contribution to marketing campaign effectiveness.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like social media advertising design, performance-driven visuals, or brand system development.

• Leadership Potential: With demonstrated excellence and initiative, potential to grow into a Senior Graphic Designer role, leading projects or mentoring junior designers.

• Cross-Functional Learning: Exposure to marketing strategies, copywriting, and broader GTM initiatives can lead to a more holistic understanding of business operations.

• Access to Education: Unlimited access to ADI's platform courses provides a structured path for upskilling in digital marketing, design, or other relevant areas, fostering career advancement.

📝 Enhancement Note: The growth potential within ADI, particularly the unlimited course access, is a significant differentiator for career development. The role's impact on GTM is indirect but critical, focusing on the visual elements that drive engagement and brand perception, which are key operational outcomes for marketing and sales.

🌐 Work Environment

Office Type: The role is described as "Hybrid," meaning a combination of working from home and in an office. This offers flexibility while maintaining in-person collaboration opportunities.

Office Location(s): The primary location is Tbilisi, Georgia. Specific office details, such as amenities or accessibility, are not provided but can be assumed to be professional workspaces conducive to creative work.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with marketers, copywriters, and fellow designers, suggesting an open and communicative workspace culture.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite, video editing tools) is essential and expected.

• Team Interaction: Regular team events and a "friendly working environment" indicate opportunities for informal and formal interaction with colleagues, fostering a sense of community.

Work Schedule: The standard working hours are approximately 40 per week, typical for a full-time contractor. The hybrid nature allows for some flexibility in managing the work schedule around personal needs and project deadlines, though prompt execution of briefs is emphasized.

📝 Enhancement Note: The hybrid work model is a key factor for many professionals. The emphasis on collaboration within a creative team suggests a dynamic and interactive office environment when on-site, which is beneficial for brainstorming and feedback loops crucial in design and operations.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for a Junior Graphic Designer role would involve:

• Application Submission: Submitting a resume and a strong portfolio.

• Initial Screening: Review of portfolio and resume for basic qualifications and creative fit.

• Skills Assessment/Challenge: Potentially a design challenge or a portfolio review session focusing on specific skills like layout, social media design, or brand application.

• Interviews: Interviews with the hiring manager and potentially team members to assess communication skills, cultural fit, and problem-solving abilities.

• Final Evaluation: Assessment of overall fit, potential, and alignment with the company's values and operational needs.

Portfolio Review Tips:

• Curate Strategically: Showcase your best work that directly aligns with the responsibilities listed, focusing on marketing visuals, social media ads, and brand system applications.

• Highlight Performance: Include examples where your designs contributed to campaign success or achieved specific objectives. Quantify results if possible (e.g., "increased engagement by X%").

• Demonstrate Process: Be prepared to walk through your design process for 2-3 key projects – how you interpreted the brief, your creative problem-solving, and how you ensured brand consistency.

• Showcase Versatility: Include a variety of work demonstrating your ability to adapt to different formats (static, animated, performance-driven) and platforms.

• Clarity and Professionalism: Ensure your portfolio is well-organized, easy to navigate, and visually polished. Proofread all accompanying text.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clarity, brand alignment, and meeting the core objectives of the brief.

• Manage your time effectively, aiming for a high-quality execution rather than over-perfecting minor details.

• Be ready to articulate your design choices and how they support the intended message or performance goal.

📝 Enhancement Note: The portfolio is the most critical component for this role. The advice focuses on tailoring it to demonstrate not just artistic skill but also an understanding of marketing objectives and operational efficiency, which are key for GTM-focused design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX elements. Proficiency is a must.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image manipulation, digital art, and web graphics.
  • InDesign: For layout design of presentations, PDFs, and marketing collateral.

Analytics & Reporting: While not directly using analytics tools, the designer must understand how their work impacts performance metrics. They should be able to interpret feedback based on campaign performance data.

CRM & Automation: Not directly applicable to this role, but an understanding of how design assets are deployed through marketing automation platforms and CRM systems can be beneficial.

Video Editing & Motion Graphics:

• Adobe Premiere Pro: For video editing tasks.

• Final Cut Pro: An alternative or complementary video editing software.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, along with video editing tools, defines the core technical requirements. For a junior role, mastery of these tools is expected, along with the ability to integrate them into a streamlined creative workflow.

👥 Team Culture & Values

Operations Values:

• Putting People First: This translates to designing with empathy for the end-user (learners, potential students) and fostering a supportive team environment.

• Staying Curious: Encouraging exploration of new design trends, tools, and techniques to keep visuals fresh and effective.

• Doing Excellent Work: A commitment to high-quality deliverables, attention to detail, and pushing creative boundaries.

• Taking Ownership: Accountability for design projects from brief to completion, ensuring they meet objectives and are delivered on time.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, copywriting, and other designers to ensure cohesive campaign messaging and visual identity.

• Feedback Exchange: A culture that embraces constructive feedback to refine designs and improve outcomes.

• Knowledge Sharing: Contributing to the team's collective knowledge base, potentially through sharing design best practices or new techniques.

📝 Enhancement Note: The company values are directly stated and are crucial for understanding the work environment. For a designer supporting GTM, "taking ownership" and "doing excellent work" are key to ensuring marketing materials are effective and on-brand, directly impacting operational efficiency and campaign success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be to execute high-impact designs rapidly without compromising visual standards, a common demand in fast-paced marketing environments.

• Global Brand Consistency: Ensuring design assets are adaptable and resonate across diverse international markets while maintaining a unified brand identity.

• Evolving Brand System: Contributing to and adapting to a constantly developing brand system requires flexibility and a keen eye for detail.

• Rapidly Changing Digital Landscape: Staying current with design trends, social media platform updates, and best practices for performance-driven visuals.

Learning & Development Opportunities:

• Operations Skill Advancement: Learning how design directly impacts marketing KPIs and GTM strategies through collaboration with marketing teams.

• Industry Exposure: Gaining experience in the Edtech sector and understanding its unique design requirements.

• Mentorship: Potential for guidance from senior designers or creative leads within the international team.

• Unlimited Course Access: A significant opportunity to upskill in areas such as advanced design techniques, digital marketing, or even business operations through ADI's extensive course catalog.

📝 Enhancement Note: The challenges listed are typical for junior roles in dynamic organizations. The growth opportunities, particularly the unlimited course access, are a major draw for professionals seeking continuous learning and career advancement within the digital and operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance speed and quality in a design project. How did you approach it?" (Focus on process, prioritization, and outcome).

• "How would you translate a brief for a global marketing campaign into a visual concept that resonates across different cultures?" (Discuss research, adaptability, and brand system application).

Company & Culture Questions:

• "What interests you about ADI and our mission in Edtech?" (Research ADI's impact, values, and recent developments).

• "How do you approach receiving and incorporating feedback on your designs?" (Emphasize a collaborative and growth-oriented mindset).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the challenge, your role, your creative process, and the outcome.

• Visual Hierarchy: Clearly present the most impactful pieces first. Use clear headings and brief descriptions.

• Metrics Focus: If possible, highlight any measurable impact your designs have had (e.g., engagement rates, conversion improvements).

• Brand Alignment: Show how you've applied and maintained brand consistency across different assets and campaigns.

• Tool Proficiency: Be ready to discuss your workflow and how you leverage tools like Figma and Adobe Creative Suite for efficiency.

📝 Enhancement Note: The interview preparation section focuses on practical advice for demonstrating not just design skills but also an understanding of marketing objectives, GTM strategy, and operational efficiency – all critical for a role supporting a growing Edtech company.

📌 Application Steps

To apply for this Jr. Graphic Designer position:

• Submit your application through the provided link on the Academy of Digital Industries careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of social media ads, marketing collateral, and any work demonstrating responsiveness to performance metrics or brand system application.

• Resume Optimization: Ensure your resume clearly highlights relevant experience (1-3 years), proficiency in Figma and Adobe Creative Suite, and any experience with video editing or performance-driven design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to translating briefs, and how your work contributes to marketing objectives. Be ready to present 2-3 key portfolio pieces and discuss your learnings.

• Company Research: Familiarize yourself with Academy of Digital Industries' mission, values, and recent partnerships (e.g., Tether). Understand their position in the Edtech market and how design contributes to their brand identity and GTM efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.