Wordpress Web Designer

📍 Job Overview

Job Title: WordPress Web Designer Company: Podcast Management Inc Location: Indianapolis, IN, US / New York, NY, US Job Type: Full Time Category: Web Design & Development / Marketing Operations Date Posted: 2025-09-30T22:07:00 Experience Level: 5-10 years Remote Status: On-site

🚀 Role Summary

• Drive audience growth and enhance digital brand presence for podcasts and shows through expert website design and optimization within WordPress.
• Develop high-converting digital experiences by translating marketing initiatives into compelling user journeys that boost listenership, Fan Club engagement, and merchandise sales.
• Ensure cohesive design systems and consistent visual branding across all digital platforms, maintaining alignment with marketing campaigns and brand identity.
• Implement data-driven improvements by monitoring website performance metrics and user engagement to identify opportunities for enhanced user experience and conversion rates.
• Collaborate closely with marketing, design, and content teams to deliver impactful digital solutions that support overall business objectives and storytelling missions.

📝 Enhancement Note: While the job title is "WordPress Web Designer," the description strongly emphasizes marketing and audience growth responsibilities, indicating a role that bridges design with performance marketing. This suggests a need for candidates who understand conversion optimization and user experience beyond just aesthetics. The mention of "Marketing Operations" as a potential category reflects this blend of creative and analytical responsibilities.

📈 Primary Responsibilities

• Conceptualize, design, and prototype marketing websites and landing pages using tools like Figma or Adobe XD, focusing on user flow and conversion paths.
• Build, update, and maintain responsive and accessible websites in WordPress, primarily utilizing Divi Builder, ensuring seamless functionality across all devices and browsers.
• Regularly update and manage site content, ensuring brand consistency and alignment with ongoing marketing campaigns and seasonal podcast releases.
• Collaborate closely with marketing, design, and content teams to create digital experiences that drive key performance indicators (KPIs) such as podcast listenership, Fan Club growth, and merchandise sales.
• Implement and adhere to best practices in responsive design, accessibility standards (WCAG), Search Engine Optimization (SEO), and website performance optimization to maximize reach and user engagement.
• Utilize a staging environment for development and rigorous testing of site functionality, cross-browser compatibility, performance, and accessibility before deploying to live environments.
• Own the process of maintaining blogs for weekly and seasonal podcasts, working in conjunction with the production team to ensure timely content publication.
• Monitor and analyze website performance metrics, leveraging analytics tools to track user engagement, identify trends, and inform design iterations for continuous improvement.
• Collaborate with stakeholders to review and iterate on prototypes and designs, gathering feedback to refine user experience and ensure alignment with business goals.
• Implement and manage analytics tools to track user engagement and key performance metrics, providing insights for optimization.

📝 Enhancement Note: The responsibilities highlight a proactive approach to website management and a focus on driving business outcomes (listenership, sales). The inclusion of "owning the process of maintaining blogs" and "working with the production team" suggests a need for strong project management and cross-functional collaboration skills beyond typical design tasks.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Web Design, Computer Science, Graphic Design, or a related field, or equivalent practical experience. Experience: 5+ years of professional experience as a Web Designer, with a significant focus on marketing websites and driving audience growth.

Required Skills:

• Expert-level proficiency in WordPress and proven experience building websites using Divi Builder.
• Strong portfolio showcasing modern, high-converting web design work, preferably with a focus on marketing or audience-growth initiatives.
• Deep understanding of User Experience (UX) and User Interface (UI) principles, mobile-first design, and responsive web development.
• Proficiency in design and prototyping tools such as Figma, Adobe XD, or similar software.
• Solid understanding of accessibility standards (WCAG) and implementation practices.
• Familiarity with basic HTML and CSS for implementing custom styling and minor adjustments.
• Experience in implementing Search Engine Optimization (SEO) best practices for web content.
• Excellent attention to detail, organizational skills, and strong written and verbal communication abilities.
• Ability to work effectively across multiple teams and manage multiple projects with competing deadlines in a fast-paced environment.
• Knowledge of web hosting, domain management, and Content Delivery Networks (CDNs).

Preferred Skills:

• Experience designing for media or podcast brands.
• Knowledge of Conversion Rate Optimization (CRO) strategies and tools, including A/B testing platforms, heatmaps, and user analytics.
• Familiarity with building and maintaining design systems.
• Experience with analytics tools for website performance tracking and reporting.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing modern, high-converting web design work (preferably marketing or audience-growth focused)" indicates that candidates will be evaluated not just on aesthetic appeal but on their ability to drive measurable results. The "Nice-to-Haves" like CRO and SEO experience further reinforce this performance-oriented aspect of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 5 years of professional web design experience, with a strong emphasis on marketing websites and audience growth initiatives.
• Case studies showcasing the design process from concept to execution, highlighting problem-solving, user-centered design decisions, and the rationale behind design choices.
• Examples of high-converting landing pages and websites that illustrate an understanding of UX/UI principles, responsive design, and accessibility standards.
• Projects that specifically demonstrate expertise in WordPress and Divi Builder, showcasing the ability to translate complex designs into functional, responsive web pages.
• Visual evidence of work that aligns with modern design trends, strong branding consistency, and compelling user experiences.

Process Documentation:

• Demonstrated ability to create wireframes and interactive prototypes using tools like Figma or Adobe XD to visualize user flows and site architecture.
• Experience in utilizing staging environments for development, including thorough testing methodologies for functionality, cross-browser compatibility, performance, and accessibility before deployment.
• Examples of how user engagement and website performance metrics were monitored and analyzed to inform design iterations and drive continuous improvement.
• Evidence of collaboration processes with marketing, design, and content teams, illustrating how feedback was incorporated to refine digital experiences.
• Documentation of how SEO and accessibility best practices were integrated into the design and development workflow.

📝 Enhancement Note: For this role, the portfolio should heavily emphasize results and impact, not just visual design. Candidates should be prepared to discuss specific projects where their design decisions led to measurable improvements in audience engagement, conversions, or other key marketing metrics. The ability to articulate their design process and rationale is crucial.

💵 Compensation & Benefits

Salary Range: $85,000 - $90,000 per year. This salary range is based on the provided information and reflects industry standards for a WordPress Web Designer with 5-10 years of experience in these metropolitan areas. Actual compensation may vary based on transferable skills, specific experience, business needs, and market conditions.

Benefits:

• Comprehensive benefit plan, likely including health, dental, and vision insurance.
• 401(k) retirement plan with employer match, providing financial security for the future.
• Paid time off (PTO), which may include vacation days, sick leave, and holidays.
• Team events and activities, fostering a sense of community and team cohesion.
• Competitive base salary and potential bonus incentives (as mentioned in company benefits).

Working Hours: 40 hours per week, standard full-time schedule.

📝 Enhancement Note: The salary range provided is specific to the role and location. The benefits listed are standard for a full-time position and align with what a growing media company might offer. The mention of "bonus incentives" suggests potential for additional compensation tied to performance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Podcast Network / Media & Entertainment. Podcast Management Inc (Audiochuck) is a prominent player in the podcasting industry, known for producing and distributing popular true crime podcasts. This industry is characterized by rapid growth, evolving content consumption habits, and a strong focus on narrative storytelling and audience engagement. Company Size: The company description implies a dynamic and fast-growing environment, likely with a medium-sized team of passionate professionals. This suggests opportunities for significant impact and visibility. Founded: The founding date is not explicitly mentioned, but the company's description as "fast-growing" indicates a relatively established yet agile organization.

Team Structure:

• The WordPress Web Designer will be part of the Marketing team, likely reporting to a Marketing Manager or Director.
• Collaboration will be essential with cross-functional teams including content creators, producers, sales, and potentially product development.
• The team structure likely supports a blend of specialized roles (like design, marketing, content) with a common goal of audience growth and brand development.

Methodology:

• Data-Driven Design: Emphasis on monitoring website performance metrics and analytics to inform design decisions and optimize user experience for conversion.
• Collaborative Workflow: Close partnership with marketing, design, and content teams to ensure cohesive brand messaging and effective digital experiences.
• Agile Development: Working in a fast-paced environment likely involves iterative design processes, rapid prototyping, and efficient implementation using tools like WordPress and Divi Builder.
• Storytelling Focus: Leveraging design to enhance the narrative experience of podcasts and related content, connecting with listeners on an emotional and informational level.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=0c9970fc-ef8a-4176-8544-f0f89ad9e363

📝 Enhancement Note: The company's mission to "tell the right stories, in the right ways, for the right reasons" and their emphasis on "empathy, compassion, and a genuine desire to make a difference" suggest a culture that values purpose-driven work. The "WordPress Web Designer" role is positioned as central to supporting marketing, indicating that design is a strategic function aimed at business growth within this mission-oriented company.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level to senior position within the marketing/digital operations function, focusing on web design and optimization. It requires a blend of creative design skills and a strategic understanding of marketing objectives and user engagement. Reporting Structure: The WordPress Web Designer will likely report to a Marketing Manager or Director, working closely with other members of the marketing department, as well as collaborating with content creators and production teams. Operations Impact: This role has a direct impact on the company's ability to attract and retain audiences, grow its Fan Club, and drive revenue through merchandise sales. By optimizing websites for conversion and user experience, the designer contributes significantly to the company's top-line growth and brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like Conversion Rate Optimization (CRO), advanced SEO for web, or building sophisticated design systems within WordPress.
• Leadership: Potential to grow into a Lead Web Designer role, managing design projects, mentoring junior designers, or overseeing website strategy.
• Cross-Functional Development: Gain exposure to broader marketing strategies, content production workflows, and digital product development within the fast-growing podcast industry.
• Skill Expansion: Opportunities to learn and implement new design tools and web technologies, potentially expanding into areas like front-end development or digital product design.

📝 Enhancement Note: The emphasis on "intentional leadership development" and "developing our people" suggests that Podcast Management Inc. is invested in employee growth. For a Web Designer, this could translate into opportunities for mentorship, training, and advancement within the marketing or digital product teams.

🌐 Work Environment

Office Type: In-person, full-time position requiring the candidate to work from one of the designated office locations in Indianapolis, Indiana or New York, NY. Office Location(s): Indianapolis, IN, US (Postal Code: 46220) and New York, NY, US (Postal Code: 10016). Workspace Context:

• A collaborative environment where designers work closely with marketing, content, and production teams to achieve shared goals.
• Access to a range of design and development tools, including WordPress, Divi Builder, Figma, and Adobe Creative Suite.
• A fast-paced atmosphere that encourages innovation and efficient execution.
• Opportunities for team events and activities, promoting a positive and engaging work culture.

Work Schedule: Standard 40-hour work week, with the expectation of in-person attendance at one of the specified office locations. Flexibility may be available for specific tasks or projects, but the role is fundamentally on-site.

📝 Enhancement Note: The role is explicitly "in-person," which is a key differentiator. Candidates should be prepared to relocate or already reside within commuting distance of either Indianapolis or New York. The collaborative workspace is designed to foster creativity and efficient project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.
• Technical/Design Assessment: Likely an interview focusing on design principles, WordPress/Divi Builder expertise, UX/UI best practices, and potentially a live design challenge or portfolio review.
• Cross-Functional Collaboration Interview: An interview focused on your ability to work with marketing, content, and production teams, discussing past collaborations and project management skills.
• Cultural Fit Interview: An assessment of your alignment with Audiochuck's values, mission, and work environment, emphasizing empathy, passion, and dedication.
• Final Interview: Potentially with senior leadership to discuss overall fit and strategic contributions.

Portfolio Review Tips:

• Highlight Impact: Showcase projects that demonstrate not just aesthetic skill but measurable results in audience growth, conversion rates, or user engagement. Use data and metrics where possible.
• Showcase Process: Clearly articulate your design process, from initial concept and wireframing to final implementation and optimization. Explain your rationale for key design decisions.
• WordPress & Divi Expertise: Include specific examples that highlight your proficiency with WordPress and Divi Builder, demonstrating complex layouts, responsive design, and custom functionality.
• Marketing & CRO Focus: If you have experience with marketing websites, landing pages, or conversion optimization, ensure these projects are prominent and well-explained.
• Concise & Targeted: Tailor your portfolio to this role, emphasizing relevant projects and skills. A well-organized online portfolio is ideal.

Challenge Preparation:

• Be prepared for potential exercises that test your ability to design a landing page for a podcast, optimize an existing page for conversion, or troubleshoot a website issue within WordPress.
• Practice articulating your design decisions and their expected impact on marketing goals.
• Review common SEO and accessibility best practices to discuss how you would implement them.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing modern, high-converting web design work" means candidates should be ready to present and defend their design choices with data and strategic reasoning, not just visual appeal. The interview process will likely probe into their understanding of how design contributes to business objectives in a marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management System (CMS): WordPress (Expert-level proficiency required).
• Page Builder: Divi Builder (Proven experience required).
• Design & Prototyping: Figma, Adobe XD, Adobe Creative Suite (Photoshop, Illustrator) (Proficiency required).
• Web Technologies: HTML, CSS (Familiarity required for custom styling).

Analytics & Reporting:

• Web Analytics: Google Analytics or similar tools (for monitoring website performance and user engagement).
• SEO Tools: Familiarity with SEO best practices and tools for optimization.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (like Salesforce, HubSpot) and marketing automation platforms could be beneficial for understanding how website integrates with broader marketing efforts.

📝 Enhancement Note: The core technical requirements revolve around WordPress and Divi Builder. However, the role also necessitates proficiency in design tools like Figma and Adobe XD for prototyping, and a foundational understanding of HTML/CSS for customization. Familiarity with analytics and SEO tools is crucial for the optimization aspect of the role.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to the company's mission of telling meaningful stories with empathy and compassion.
• Excellence & Accountability: A requirement for high performance and a dedication to delivering quality work.
• Collaboration: A culture of working effectively with diverse teams to achieve common goals.
• Continuous Improvement: An emphasis on learning, adapting, and optimizing processes and outcomes.
• Advocacy: A commitment to making a positive impact through company resources and actions.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing, content, and production teams, requiring strong communication and partnership skills.
• Feedback-Oriented: A willingness to share and receive constructive feedback on designs and prototypes to achieve the best outcomes.
• Proactive Communication: Regularly updating stakeholders on project progress, challenges, and proposed solutions.
• Shared Ownership: Contributing to the collective success of marketing initiatives through effective design and implementation.

📝 Enhancement Note: The company's stated values of empathy, compassion, and making a difference are integral to their culture. Candidates should demonstrate how their work aligns with these values, particularly in how they approach user experience and storytelling through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Designing visually appealing websites that also achieve high conversion rates and optimal performance.
• Fast-Paced Environment: Managing multiple projects with tight deadlines while maintaining high-quality output.
• Cross-Functional Alignment: Ensuring that designs meet the diverse needs and expectations of various stakeholders (marketing, content, production).
• Staying Current: Keeping up with evolving web design trends, WordPress updates, and digital marketing best practices.

Learning & Development Opportunities:

• Advanced WordPress/Divi Techniques: Opportunities to master more complex features and integrations within the WordPress ecosystem.
• CRO & A/B Testing: Deepen expertise in conversion rate optimization strategies and tools, directly impacting marketing effectiveness.
• SEO for Web Design: Enhance skills in implementing technical SEO best practices within website design and development.
• Design System Development: Contribute to or lead the creation and maintenance of design systems for consistent branding across digital assets.
• Industry Exposure: Gain deep insights into the podcasting and media industry, understanding audience engagement strategies specific to this sector.

📝 Enhancement Note: The challenges presented are typical for a design role in a growth-oriented marketing department. The opportunities for learning and development are directly tied to expanding the candidate's skillset in areas that are highly valuable in digital marketing and web operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a website or landing page specifically to increase audience engagement or conversions. What were the objectives, your process, and the results?" (Focus on ROI and metrics.)
• "How do you approach balancing creative design with technical constraints and SEO best practices in WordPress?" (Demonstrate technical understanding and problem-solving.)
• "Walk us through your process for creating a wireframe and prototype for a new marketing website. What tools do you use, and what key elements do you focus on?" (Showcase your design workflow.)
• "How do you ensure brand consistency across multiple digital touchpoints, especially when working with different shows or campaigns?" (Highlight your understanding of branding and design systems.)

Company & Culture Questions:

• "What interests you about Audiochuck's mission and the podcasting industry?" (Connect your passion to the company's purpose.)
• "How do you handle constructive criticism or feedback on your designs from stakeholders?" (Assess collaboration and adaptability.)
• "Describe your experience working in a fast-paced, collaborative marketing environment." (Evaluate your fit for the work culture.)
• "How do you stay updated on the latest web design trends and WordPress best practices?" (Gauge your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Quantify Success: For each project, clearly state the objective, your role, the challenges faced, your design solutions, and — most importantly — the measurable results (e.g., % increase in traffic, conversion rate improvement, engagement metrics).
• Showcase Process & Rationale: Be prepared to walk through your design process for key projects, explaining why you made certain design choices and how they contributed to the project's goals.
• Highlight WordPress/Divi: Explicitly point out elements that showcase your expertise with WordPress and Divi Builder, discussing any custom development or advanced features you implemented.
• Focus on Marketing Impact: Emphasize projects that demonstrate your ability to design for marketing objectives, audience growth, and user conversion.
• Prepare for Q&A: Anticipate questions about your design decisions, technical choices, and how you handle project constraints.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also a strategic understanding of how web design contributes to marketing objectives, audience growth, and revenue generation. Quantifiable results in a portfolio are critical.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided ADP link.
• Tailor your resume: Emphasize your experience with WordPress, Divi Builder, marketing website design, UX/UI, responsive design, and any results-driven projects. Use keywords from the job description.
• Prepare your portfolio: Ensure it prominently features marketing-focused web design projects, highlights your process, and quantifies results where possible. Include specific examples of your work with WordPress and Divi Builder.
• Research Audiochuck: Understand their mission, their podcasts, and their target audience to better articulate your fit during the interview process.
• Practice your portfolio presentation: Be ready to discuss your projects in detail, focusing on your design decisions, technical execution, and the impact on business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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