Junior Graphic Designer - Baroness Hospital - Marketing Team - Full-time

📍 Job Overview

Job Title: Junior Graphic Designer
Company: Erlanger Health System
Location: Chattanooga, Tennessee, United States
Job Type: Full-time
Category: Marketing Operations / Creative Services
Date Posted: 2025-10-31
Experience Level: Entry-Level (0-2 years)
Remote Status: On-site

🚀 Role Summary

• Visual Asset Production: This role is focused on the creation and execution of visual assets across both digital and print platforms, a core function within marketing and GTM operations.
• Brand Consistency Management: Upholding and applying Erlanger's brand guidelines across all visual outputs is paramount, ensuring a cohesive and professional brand presentation.
• Template Execution & Adaptation: A significant portion of the role involves updating and adapting existing marketing templates, requiring a strong understanding of established design systems and efficient workflow management.
• Cross-Functional Support: The Junior Graphic Designer will collaborate with the Graphic Designer and Art Director to support broader campaign initiatives, service line marketing, and internal communications, demonstrating key GTM collaboration skills.

📝 Enhancement Note: While this role is in a marketing team, the focus on templated materials, asset production, brand consistency, and campaign support aligns with operational functions within a Go-To-Market (GTM) strategy, specifically in managing the visual execution of marketing initiatives. The emphasis on efficiency through templated work and adherence to brand standards is a hallmark of operations roles.

📈 Primary Responsibilities

• Execute design assignments for various marketing and communication needs, including flyers, postcards, signage, social media graphics, and digital advertisements, under the guidance of senior designers.
• Update and adapt existing marketing collateral using established templates, ensuring brand consistency and accuracy across all outputs.
• Prepare and format visual assets for diverse applications, including digital platforms, print media, and internal presentations, demonstrating an understanding of asset optimization.
• Support the versioning of campaign materials to cater to different locations, service lines, or target audiences, showcasing adaptability and attention to detail in campaign execution.
• Assist in the development of visual assets for specific initiatives such as service line campaigns, internal communications, Foundation events, and community outreach programs, contributing to broader GTM strategies.
• Collaborate with the Graphic Designer on layout, image sourcing, iconography, and asset assembly, participating actively in the creative production workflow.
• Implement revisions and feedback provided by the Art Director and Graphic Designer, demonstrating a commitment to continuous improvement and learning.
• Maintain strict adherence to Erlanger's brand guidelines and visual standards in all design work, ensuring brand integrity and a professional appearance.
• Contribute to the organization and maintenance of the creative asset library, including templates and archived design files, supporting efficient access and management.
• Develop a deep understanding of Erlanger's brand voice, aesthetic system, and design philosophy through practical application and mentorship.

📝 Enhancement Note: The responsibilities highlight a focus on execution, adherence to established processes (templates, brand guidelines), and contribution to broader marketing campaigns, which are critical operational functions in ensuring consistent and scalable GTM execution.

🎓 Skills & Qualifications

Education:

• Required: Bachelor's degree or equivalent experience in Graphic Design, Visual Communications, or a related field. This foundational education provides the theoretical understanding necessary for operationalizing design principles.

Experience:

• Required: 0-2 years of professional or internship experience in a design or creative production role. This entry-level experience is crucial for developing practical skills in design execution and workflow management.

Required Skills:

• Adobe Creative Suite Proficiency: Expertise in Adobe InDesign, Illustrator, and Photoshop is essential for efficient creation and manipulation of digital and print assets, forming the technical backbone of design operations.
• Foundational Design Principles: Strong skills in layout, typography, and visual hierarchy are critical for creating clear, effective, and on-brand communications.
• Digital Asset Creation: Ability to design and prepare assets specifically for digital platforms, understanding resolution, file formats, and best practices for online engagement.
• Print Production Understanding: Familiarity with the requirements and best practices for designing materials intended for print, including bleed, trim, and color modes.
• Brand Guideline Adherence: Demonstrated ability to consistently apply brand guidelines to ensure visual uniformity across all marketing materials.
• Attention to Detail: Meticulousness in reviewing and updating templated materials to ensure accuracy and consistency.
• Collaborative Spirit: Ability to work effectively within a team, take direction, and incorporate feedback constructively.

Preferred Skills:

• Portfolio Development: A developing portfolio showcasing design work across both digital and print formats, demonstrating practical application of skills.
• Template Adaptation Experience: Prior experience working with and modifying pre-existing design templates.
• Healthcare Industry Familiarity: Basic understanding of the healthcare sector and its unique communication demands.
• Version Control Awareness: Familiarity with managing different versions of assets, a key operational skill for campaign management.

📝 Enhancement Note: The emphasis on proficiencies in specific software (Adobe Suite), foundational design principles, and adherence to brand guidelines points to the operational necessity of producing consistent, high-quality visual assets efficiently. The requirement for a portfolio underscores the need to demonstrate practical, repeatable execution capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Template Execution: Showcase examples of how you've effectively updated and adapted existing templates for various purposes (e.g., event flyers, social media posts, digital ads), illustrating an understanding of templated workflows.
• Brand Guideline Application: Include projects where you've strictly adhered to brand guidelines, demonstrating your ability to maintain visual consistency and brand integrity.
• Asset Preparation for Multiple Channels: Present work that highlights your capability to prepare visual assets optimized for both digital (e.g., web banners, social media graphics) and print (e.g., brochures, posters) formats, indicating an understanding of channel-specific requirements.
• Workflow Efficiency Examples: If possible, include projects where you streamlined a design process or efficiently managed multiple variations of a design, showcasing your operational mindset.

Process Documentation:

• Template Modification Workflow: Be prepared to discuss your process for updating templates, including how you ensure accuracy, maintain design integrity, and manage revisions.
• Asset Delivery Standards: Understand and be able to articulate the process for preparing and delivering final design assets, including file naming conventions, format selection, and quality checks.
• Feedback Integration Process: Describe how you receive, interpret, and implement design feedback from supervisors or team members, highlighting your responsiveness and ability to refine work based on direction.

📝 Enhancement Note: For an entry-level operations-adjacent role like this, the portfolio should emphasize the candidate's ability to follow established processes and execute tasks efficiently. Demonstrating competence in using templates, adhering to brand standards, and preparing assets for different channels are key indicators of operational readiness.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $40,000 - $55,000 annually.
• Methodology: This estimate is based on entry-level Graphic Designer roles in the Chattanooga, TN area, considering the 0-2 years of experience requirement and the healthcare industry context. Data was cross-referenced from industry salary aggregators and regional job market analyses for creative roles.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage to support employee well-being.
• Retirement Savings Plan: Options for 401(k) or similar plans, potentially with employer matching, to aid long-term financial planning.
• Paid Time Off (PTO): Including vacation days, sick leave, and holidays, allowing for work-life balance and personal time.
• Professional Development Opportunities: Access to training, workshops, and potentially tuition assistance to support career growth and skill enhancement, particularly in design software and marketing trends.
• Employee Assistance Program (EAP): Resources for personal and professional challenges, supporting overall employee welfare.

Working Hours:

• Standard Full-Time: Typically 40 hours per week, Monday through Friday. While the role is on-site, there may be occasional flexibility for urgent campaign needs, though standard business hours are expected for consistent operations.

📝 Enhancement Note: The estimated salary range reflects typical compensation for entry-level creative roles in a mid-sized metropolitan area, accounting for the specific industry and experience level. Benefits are standard for full-time positions in established organizations like Erlanger Health System, supporting employee well-being and professional development crucial for retaining talent in operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare. Erlanger Health System is a prominent provider of healthcare services, operating within a highly regulated and patient-focused industry. This context means design work must be sensitive, clear, and compliant. Company Size: Large. Erlanger Health System is a significant employer, indicating a structured organizational hierarchy and established processes for marketing and operations. Founded: 1973. With a long history, Erlanger has a well-established brand presence and a deep understanding of its community's healthcare needs.

Team Structure:

• Marketing Department: The Junior Graphic Designer is part of an in-house marketing department that functions like a full-service marketing firm.
• Creative Team: Directly works within the creative team, reporting to an Art Director and collaborating closely with a Graphic Designer.
• Cross-Functional Collaboration: The role supports various internal departments, service lines, the Foundation, and physician practices, requiring collaboration across different stakeholders within the health system to understand their visual communication needs.

Methodology:

• Strategy-Driven Campaigns: The marketing team develops campaigns based on strategic priorities for the health system.
• Integrated Capabilities: Operates with the comprehensive approach of an internal agency, handling diverse design and content needs.
• Brand-Centric Design: Emphasizes developing content that aligns with the system's overall brand voice and aesthetic.

Company Website: https://www.erlanger.org/

📝 Enhancement Note: The company's large size and healthcare industry focus imply a need for standardized processes, clear brand messaging, and a structured approach to creative production, all of which are operational concerns. The internal marketing team's agency-like structure suggests a professional environment focused on delivering high-quality, strategic creative output.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level Creative Support. This role serves as a foundational step for a graphic designer within a corporate marketing structure, focusing on execution and learning. It's an operational role within the creative function, ensuring visual assets are produced efficiently and consistently. Reporting Structure: The Junior Graphic Designer reports to the Art Director, with direct collaboration and mentorship from the Graphic Designer. This provides a clear line of guidance and development. Operations Impact: While not directly managing operational processes, this role's contribution to visual asset production directly impacts the clarity, consistency, and effectiveness of marketing communications. This visual consistency is a critical operational component of brand building and patient engagement, supporting the larger GTM strategy.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software (Adobe Suite) and develop specialized skills in areas like digital design, print production, or branding.
• Mentorship & Learning: Direct mentorship from experienced designers and an Art Director provides structured learning and feedback, accelerating skill development and understanding of design strategy.
• Project Exposure: Gaining hands-on experience with a wide range of design projects across different service lines and initiatives, broadening the designer's portfolio and understanding of marketing needs.
• Potential Advancement: With demonstrated skill, reliability, and growth, potential pathways could lead to a Graphic Designer role, or roles focused on specific areas like digital marketing design or print production management.

📝 Enhancement Note: The role is positioned as a developmental opportunity within the marketing operations framework. Growth is tied to mastering execution, understanding brand operations, and absorbing knowledge from senior team members, preparing the individual for more complex operational and creative responsibilities.

🌐 Work Environment

Office Type: On-site. The role requires the Junior Graphic Designer to work from the Erlanger Baroness Hospital location. Office Location(s): Erlanger Baroness Hospital, Chattanooga, TN. This specific location means the designer will be integrated into the hospital's operational environment and collaborate with on-site teams.

Workspace Context:

• Collaborative Hub: The marketing department functions as an internal agency, suggesting a dynamic and collaborative office environment where designers work closely with other marketing professionals.
• Access to Tools: Expected to have access to industry-standard design software (Adobe Creative Suite) and necessary hardware within the marketing department's facilities.
• Team Interaction: Frequent interaction with the Art Director and Graphic Designer for project guidance, feedback, and workflow coordination, fostering a learning-oriented environment.

Work Schedule:

• Standard Business Hours: The role operates on a typical Monday-Friday, 40-hour work week. This predictable schedule is conducive to managing ongoing design tasks, campaign support, and workflow planning, ensuring consistent operational support for the marketing team.

📝 Enhancement Note: The on-site requirement and integration within a hospital setting underscore the operational nature of the role, emphasizing direct collaboration and adherence to internal company workflows and standards.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter review to assess basic qualifications and cultural fit.
• Portfolio Review & Technical Interview: Candidates will present their portfolio, discussing their design process, problem-solving approaches, and how they've executed projects. This stage will assess technical skills in Adobe Creative Suite, understanding of design principles, and ability to adhere to briefs.
• Team/Manager Interview: Meeting with the Art Director and/or Graphic Designer to discuss specific role responsibilities, team dynamics, and assess collaborative potential.
• Potential Final Interview: May involve a brief discussion with a marketing leader to finalize the decision.

Portfolio Review Tips:

• Showcase Template Mastery: Include at least one project demonstrating your ability to effectively update and adapt existing templates. Clearly explain the original template and how you modified it for a specific purpose, highlighting efficiency.
• Highlight Brand Adherence: Select projects where you rigorously followed brand guidelines. Be prepared to articulate how you ensured consistency and alignment with Erlanger's (or a similar organization's) visual standards.
• Demonstrate Channel Optimization: Include examples of assets designed for both digital and print. Be ready to discuss the specific considerations for each channel (e.g., resolution, file types, color profiles).
• Explain Your Process: For each portfolio piece, briefly outline the brief, your approach, the tools used, and the outcome. Focus on clarity, problem-solving, and efficiency.
• Tailor to Healthcare (if possible): If you have any healthcare-related design samples, highlight them. If not, emphasize how your general design skills can be applied effectively in a healthcare context.

Challenge Preparation:

• Template Modification Exercise: Be prepared for a practical exercise where you might be given a template and asked to adapt it for a new scenario or incorporate specific content.
• Brand Guideline Application Test: You may be asked to critique existing materials or apply guidelines to a hypothetical design brief.
• Visual Problem-Solving: Expect questions that require you to think through how to visually represent a specific service or message clearly and effectively for a target audience.

📝 Enhancement Note: The interview and portfolio review process will heavily focus on the candidate's ability to execute within established operational frameworks – specifically, adhering to brand guidelines and efficiently working with templates. Demonstrating practical application of design skills is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Adobe InDesign: Essential for layout and production of print materials like flyers, brochures, and postcards. Proficiency in master pages, styles, and pre-press settings is key.
  • Adobe Illustrator: Crucial for creating vector graphics, logos, icons, and detailed illustrations. Understanding of vector scalability and export options is important.
  • Adobe Photoshop: Necessary for image editing, manipulation, and creating digital assets such as social media graphics and web banners. Expertise in layers, masks, and color correction is vital.

Analytics & Reporting:

• Basic Understanding of Digital Metrics: While not a primary responsibility, a foundational awareness of how digital assets perform (e.g., click-through rates for digital ads, engagement on social media) can inform design choices.

CRM & Automation:

• N/A: This role does not directly interact with CRM or marketing automation platforms in a hands-on capacity, but an understanding of where assets will be deployed is beneficial.

📝 Enhancement Note: The emphasis on the Adobe Creative Suite highlights the core technical requirements for this role. Proficiency in these tools is fundamental to the operational execution of visual asset creation within the marketing department.

👥 Team Culture & Values

Operations Values:

• Accuracy & Precision: A strong emphasis on ensuring all visual materials are accurate, free of errors, and precisely aligned with brand standards, reflecting the operational need for meticulous execution.
• Efficiency & Timeliness: Delivering high-quality work within deadlines is critical, demonstrating an understanding of the operational tempo of a marketing department supporting a large organization.
• Collaboration & Teamwork: Working effectively with colleagues, taking direction, and contributing to a positive team dynamic are essential for smooth workflow and project completion.
• Brand Stewardship: A commitment to upholding and promoting the Erlanger brand through consistent and professional visual communications.
• Continuous Learning: A willingness to learn new design techniques, software features, and understand evolving marketing trends to enhance skill sets.

Collaboration Style:

• Directive & Supportive: The Art Director and Graphic Designer will provide direction and feedback, while also offering support and mentorship to help the Junior Graphic Designer grow.
• Task-Oriented: Collaboration will often revolve around specific projects and tasks, ensuring that design objectives are met efficiently.
• Feedback-Driven: An environment where constructive feedback is given and received to improve design quality and operational processes.

📝 Enhancement Note: The values emphasize the operational requirements of reliability, efficiency, and adherence to standards, alongside the creative aspects of design. This blend is typical for roles supporting broader GTM or marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Learning to produce visually appealing designs while strictly adhering to brand guidelines and templated structures requires creative problem-solving within defined operational parameters.
• Managing Multiple Projects: Juggling various design requests from different departments and service lines simultaneously, requiring strong organizational and prioritization skills.
• Incorporating Feedback: Effectively processing and implementing constructive criticism from senior team members to refine designs and meet expectations.
• Learning a Complex Brand: Quickly understanding and applying the nuances of a large healthcare system's brand identity and communication goals.

Learning & Development Opportunities:

• Software Proficiency Enhancement: Deepening expertise in Adobe InDesign, Illustrator, and Photoshop through daily use and targeted training.
• Brand Strategy Immersion: Gaining a comprehensive understanding of Erlanger's brand strategy, target audiences, and communication objectives.
• Industry Best Practices: Exposure to current design trends, digital marketing techniques, and best practices within the healthcare marketing sector.
• Portfolio Building: Opportunity to contribute to a significant body of work that can be leveraged for future career advancement.

📝 Enhancement Note: The challenges and growth opportunities highlight the developmental nature of this role. It's designed to build operational efficiency and design expertise simultaneously, preparing the individual for more independent and strategic creative responsibilities.

💡 Interview Preparation

Strategy Questions:

• Design Process Explanation: Be prepared to walk through your design process for a specific project in your portfolio. Focus on how you interpreted the brief, explored concepts, executed the design, and incorporated feedback. Emphasize efficiency and adherence to requirements.
• Brand Guideline Application: How would you ensure a new design aligns with Erlanger's brand guidelines? Be ready to discuss your approach to maintaining visual consistency.
• Template Usage Scenarios: Imagine you're given a template for a new service line promotion. What are the key steps you'd take to adapt it effectively while maintaining its core structure and brand elements?
• Prioritization and Time Management: If you have multiple urgent design requests with competing deadlines, how would you prioritize and manage your workload?

Company & Culture Questions:

• Understanding Erlanger's Mission: Research Erlanger Health System's mission, values, and recent initiatives. Be prepared to articulate why you are interested in contributing to a healthcare organization.
• Team Collaboration: How do you handle receiving constructive criticism on your work? Describe a time you collaborated with others to achieve a design goal.
• Interest in Healthcare Marketing: What interests you about marketing and design specifically within the healthcare industry?

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with a brief overview of your skills and experience. Then, select 3-4 key projects that best showcase your abilities relevant to this role (template adaptation, brand adherence, digital/print assets).
• Focus on Impact and Process: For each project, explain the objective, your role, the design process, the tools used, and the outcome. Quantify results if possible (e.g., "designed social media graphics that saw a 15% increase in engagement").
• Highlight Templated Work: Specifically showcase any examples of template adaptation or work done within established brand frameworks.
• Be Ready for Q&A: Anticipate questions about your design choices, technical skills, and ability to work within constraints.

📝 Enhancement Note: Interview preparation should focus on demonstrating an understanding of operational necessities in design – efficiency, adherence to standards, and collaborative execution. The portfolio is the primary tool to prove these capabilities.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit Your Application: Navigate to the Erlanger Health System careers portal and submit your resume and cover letter through the provided link.
• Tailor Your Resume: Highlight your proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), any experience with design templates, and examples of maintaining brand consistency. Use keywords from the job description.
• Curate Your Portfolio: Select your strongest design samples, ensuring they showcase your ability to work with templates, adhere to brand guidelines, and create assets for both digital and print. Prepare to discuss your process and decision-making for each piece.
• Research Erlanger: Familiarize yourself with Erlanger Health System's mission, services, and recent marketing efforts. Understand their brand aesthetic to better align your application and interview responses.
• Prepare for Practical Exercises: Be ready for potential design challenges or questions that assess your ability to apply brand guidelines and work with templates efficiently during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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