Freelance Brand Designer

📍 Job Overview

Job Title: Freelance Brand Designer Company: Mojo Location: London, England, United Kingdom Job Type: CONTRACTOR Category: Brand Design & Creative Operations Date Posted: 2025-11-03T20:44:33.558 Experience Level: Mid-Level (2-5 Years) Remote Status: Hybrid

🚀 Role Summary

• Drive the visual brand strategy and execution across all digital channels, focusing on user acquisition and engagement through compelling creative.
• Translate complex psychological concepts into accessible and scroll-stopping visual assets for paid media, social, and digital experiences.
• Collaborate closely with founder and Marketing Director to define and maintain brand consistency, ensuring a cohesive brand identity across all touchpoints.
• Leverage performance data and user feedback to rapidly iterate on creative assets, optimizing for conversion and user experience in a fast-paced startup environment.

📝 Enhancement Note: This role is a freelance contractor position, emphasizing a need for self-direction and the ability to deliver high-impact creative solutions with minimal oversight. The focus on "high-performing" creative and "converting at scale" for an app-first experience indicates a strong emphasis on performance marketing design principles.

📈 Primary Responsibilities

• Design high-performing Meta ads and social media content that directly contributes to user acquisition and engagement metrics.
• Create visually appealing and on-brand graphics for website landing pages, email marketing campaigns, and broader marketing collateral.
• Collaborate with product teams to ensure seamless brand consistency across the Mojo app experience, from UI elements to marketing integrations.
• Develop, refine, and maintain comprehensive brand guidelines to support scaling operations and ensure consistent visual representation.
• Quickly iterate on creative assets based on performance data analysis and direct user feedback to optimize campaign effectiveness.
• Proactively explore and propose new visual directions to maintain brand freshness, distinctiveness, and market relevance.
• Contribute to the overall visual identity of Mojo, ensuring it resonates with the target audience and reflects the company's mission.

📝 Enhancement Note: The responsibilities highlight a blend of tactical design execution (ad creative, graphics) and strategic brand stewardship (guidelines, visual direction). The emphasis on iteration and data-driven design suggests a need for analytical thinking alongside creative prowess.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is paramount. Experience: 3+ years of professional experience in brand design, with a significant portion focused on digital channels and performance marketing creative.

Required Skills:

• Proficiency in Brand Design principles and visual identity development.
• Expertise in Figma for design creation, prototyping, and collaboration.
• Strong experience designing for digital channels, including web, social media, and paid advertising platforms (e.g., Meta Ads).
• Demonstrated ability to create user-friendly and engaging design solutions for digital products.
• Proven experience in developing and adhering to brand guidelines.
• Comfort working in a fast-paced startup environment with evolving priorities and a need for rapid iteration.
• Ability to interpret and act upon performance data and user feedback to inform design decisions.
• Genuine interest in and understanding of mental health and relationships.

Preferred Skills:

• Experience with A/B testing creative assets for performance optimization.
• Familiarity with video editing or animation tools for richer media content.
• Understanding of UX/UI principles to ensure brand consistency within the app.
• Experience in designing for a global audience across multiple countries.
• Knowledge of current trends in sex and relationships or mental wellness.

📝 Enhancement Note: The requirement for 3+ years of experience suggests a need for designers who can operate with a degree of autonomy and have a proven track record. Proficiency in Figma is a critical technical requirement, indicating its central role in the design workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects showcasing a strong visual identity and brand consistency across various digital platforms.
• Specific case studies demonstrating experience in designing high-performing creative for paid social media campaigns (e.g., Meta Ads), including metrics on performance where possible.
• Examples of website landing page designs, email campaign graphics, and other marketing collateral that align with a distinct brand aesthetic.
• Evidence of collaboration with product or marketing teams, illustrating the ability to integrate brand elements cohesively.
• Demonstration of quick iteration and adaptation of designs based on performance data or user feedback.

Process Documentation:

• Showcase examples of how you've developed or contributed to brand guidelines, illustrating your understanding of maintaining brand integrity at scale.
• If applicable, include examples of workflow processes used for design projects, highlighting efficiency and collaboration.
• Demonstrate an approach to receiving and incorporating feedback, particularly performance-driven feedback, into the design process.

📝 Enhancement Note: A strong portfolio is essential for this role, particularly one that highlights performance-oriented design and adaptability. The ability to demonstrate impact through data and iteration will be a key differentiator.

💵 Compensation & Benefits

Salary Range: As a freelance contractor, the compensation will be structured as an industry-leading day rate. Given the location (London) and the mid-level experience required, a competitive day rate would typically range from £400 to £700, depending on the depth of experience, portfolio strength, and negotiation. Benefits:

• Industry-leading day rate for freelance work, reflecting the value and impact expected.
• Potential for equity participation, offering a stake in the company's growth and success.
• Access to great offices in Old Street, London, for hybrid work days.
• Monthly team outings, fostering a sense of community and collaboration.

Working Hours: While a standard full-time equivalent (e.g., 40 hours per week) is implied for a contractor role, the specific working hours can be flexible, accommodating the hybrid model and the need for efficient delivery of project-based work. The exact schedule will be agreed upon with the Marketing Director.

📝 Enhancement Note: The salary estimate is based on London freelance rates for experienced brand designers in the tech/startup sector. The inclusion of potential equity is a significant incentive for contract roles, suggesting a desire for long-term commitment and shared success.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech / Relationship & Mental Wellness Tech. Mojo operates at the intersection of technology, mental health, and relationships, aiming to disrupt the sex and relationships industry with AI-powered therapeutic solutions. Company Size: Early-stage startup, backed by top European VC firms, with offices in New York and London and over 1 million members globally. This implies a small, agile team with a high degree of impact potential for each member. Founded: Mojo's founding reflects a mission to address a societal crisis in intimate relationships and mental health, leveraging technology to make expert support accessible.

Team Structure:

• The design function will likely be part of the Marketing team, reporting to the Marketing Director, with close collaboration with the Founder.
• The team operates in an agile, cross-functional manner, common in early-stage startups, where individuals contribute beyond their core roles.
• Collaboration is expected across departments (Product, Marketing, Engineering) to ensure brand consistency and effective user experience.

Methodology:

• Data-driven decision-making is a core tenet, emphasizing performance metrics in creative output.
• Agile and iterative processes are crucial for rapid development and adaptation in a startup environment.
• Emphasis on user-centric design principles to ensure the product and its marketing resonate with the community.

Company Website: https://mojo.so

📝 Enhancement Note: Mojo's mission-driven approach is a key cultural differentiator. Designers are expected to be empathetic and aligned with the company's vision of improving mental health and relationships, not just creating aesthetically pleasing visuals.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level (2-5 years) freelance contractor role, offering significant autonomy and the opportunity to shape the visual brand of a rapidly growing company. It's an opportunity to build a strong portfolio with impactful work in a mission-driven startup. Reporting Structure: The Freelance Brand Designer will report directly to the Marketing Director and work closely with the Founder. This provides direct access to leadership and a clear line of communication for strategic direction and feedback. Operations Impact: The visual brand is critical for Mojo's growth and market perception, especially in a sensitive industry. The designer's work will directly influence user acquisition, engagement, and overall brand recall, playing a vital role in the company’s success.

Growth Opportunities:

• Skill Expansion: Opportunity to deepen expertise in performance marketing creative, app-first design, and brand guideline development for a scaling global company.
• Strategic Influence: Direct involvement in shaping the visual identity of a product with significant social impact, offering a unique career development path.
• Equity Potential: The possibility of equity participation can lead to significant financial upside if the company achieves substantial growth and a successful exit.
• Networking: Direct collaboration with founders and senior leadership in a VC-backed startup provides valuable professional connections.

📝 Enhancement Note: While a contract role, the "potential for equity participation" suggests a pathway for deeper engagement and ownership, akin to early employees. This is a significant growth opportunity beyond standard freelance engagements.

🌐 Work Environment

Office Type: Mojo offers hybrid working with access to well-appointed offices in London (Old Street) and New York (Union Square). This provides a professional setting for collaborative days. Office Location(s):

• London: Old Street area, known for its vibrant tech and creative scene.
• New York: Union Square area, a central and well-connected hub.

Workspace Context:

• The office environment is designed to foster collaboration, with opportunities for in-person interaction with the Marketing Director, Founder, and other team members on designated office days.
• Access to office resources, though as a contractor, the primary toolset (Figma) will likely be managed by the designer.
• The environment is expected to be fast-paced and dynamic, reflective of an early-stage startup.

Work Schedule: While the role is freelance, a commitment of approximately 2 days per week in the office is expected, with the remaining work being remote. The total workload will align with a typical full-time equivalent (40 hours/week) but offers flexibility in how those hours are structured, provided deliverables are met and collaboration days are observed.

📝 Enhancement Note: The hybrid requirement (2 days in office) is crucial for this role, indicating that in-person collaboration and cultural immersion are valued, despite the contractor status.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Submit your CV and a link to your portfolio. The team will assess your experience, design aesthetic, and fit with the required skills, particularly Figma proficiency and digital/paid media design.
• Creative Challenge/Case Study: Expect a design challenge or a request to present a case study from your portfolio that demonstrates your ability to create high-performing, on-brand creative for a startup. This will likely focus on translating complex ideas into compelling visuals.
• Interview with Marketing Director & Founder: Discuss your approach to brand design, your experience in fast-paced environments, your understanding of Mojo's mission, and how you'd approach specific design challenges for the company. This stage assesses cultural fit and strategic thinking.
• Offer & Negotiation: Discussion of day rate, potential equity, and contract terms.

Portfolio Review Tips:

• Highlight Performance Creative: Showcase examples of ads (Meta, social) and landing pages that demonstrate measurable impact or a clear strategy for conversion.
• Emphasize Brand Cohesion: Ensure your portfolio demonstrates an ability to maintain brand consistency across diverse applications.
• Showcase Figma Proficiency: Include projects that clearly highlight your skills and workflow within Figma.
• Tell a Story: For each project, explain the brief, your process, the challenges you faced, and the results achieved, especially for performance-related work.
• Align with Mojo's Mission: Include work that subtly or directly shows empathy and an understanding of sensitive topics like relationships and mental health.

Challenge Preparation:

• Be prepared to discuss your approach to designing for a mission-driven company in the health and wellness space.
• Anticipate questions about how you would tackle designing for specific Mojo campaigns or product features.
• Practice articulating your design rationale and how it connects to business objectives (acquisition, engagement, conversion).

📝 Enhancement Note: The emphasis on performance data and user feedback in the role description suggests the interview process will heavily scrutinize the candidate's ability to demonstrate tangible results from their design work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory. This will be the primary tool for all design work, collaboration, and potentially prototyping. Proficiency is non-negotiable.
• Adobe Creative Suite (Photoshop, Illustrator): Expected for detailed asset creation, photo editing, and vector work as needed to supplement Figma.

Analytics & Reporting:

• Familiarity with analytics dashboards (e.g., Meta Ads Manager, Google Analytics) will be beneficial for understanding performance data to inform design iterations.

CRM & Automation:

• While not a direct responsibility, understanding how design assets integrate into marketing automation platforms (e.g., for email campaigns) is advantageous.

📝 Enhancement Note: Figma proficiency is the critical technical requirement. While other tools might be beneficial, Figma is central to the workflow.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A deep commitment to improving mental health and relationships through accessible technology. Designers are expected to be empathetic and aligned with this purpose.
• Data-Informed: Decisions are guided by performance metrics. Designers must be comfortable using data to refine creative and demonstrate impact.
• Agile & Iterative: A culture of rapid experimentation, learning, and adaptation. Designers need to be flexible and quick to make changes based on feedback.
• Ownership: Team members are expected to take initiative and responsibility for their work, contributing to the overall success of the business.
• Creativity & Innovation: Pushing boundaries to create distinctive and effective visual communication in a competitive market.

Collaboration Style:

• Cross-functional Integration: Close working relationships with Marketing, Product, and potentially founding teams are essential.
• Open Communication: Direct and transparent feedback loops are encouraged, especially between contract designers and the Marketing Director/Founder.
• Shared Vision: Working collaboratively towards a unified brand vision that supports Mojo's growth and mission.

📝 Enhancement Note: The emphasis on "ownership" and "rolling up your sleeves" suggests a culture where individuals are proactive and willing to contribute beyond their defined role, especially in an early-stage startup.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & High Volume: Designing a constant stream of high-performing creative for paid media and social channels in a fast-paced startup requires efficiency and resilience.
• Translating Complex Concepts: Effectively communicating the nuanced benefits of AI-driven relationship therapy visually requires creative problem-solving.
• Balancing Brand & Performance: Ensuring that creative assets are both visually distinctive and optimized for conversion metrics can be a delicate balance.
• Evolving Brand Identity: As a growing startup, the brand guidelines may evolve, requiring designers to adapt and contribute to their development.

Learning & Development Opportunities:

• Performance Design Specialization: Deepen expertise in creating creative assets specifically designed to drive user acquisition and engagement in the digital advertising space.
• Startup Operations Exposure: Gain hands-on experience with how design functions within a rapidly scaling, VC-backed startup.
• Impactful Portfolio Building: Develop a strong portfolio with demonstrable contributions to a company’s growth and mission.
• Potential for Long-Term Engagement: Successful contractors may have opportunities for extended contracts or further involvement as the company grows.

📝 Enhancement Note: The primary challenge will be to balance creative excellence with the rigorous demands of performance marketing and rapid iteration within a startup environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a visual campaign that significantly improved conversion rates or user engagement. What was your process, and what were the key results?" (Focus on performance metrics and your role.)
• "How would you approach translating the concept of 'AI Sex & Relationship Therapy' into compelling visuals for a Meta ad campaign?" (Assess creativity, understanding of the brand, and strategic thinking.)
• "Given our mission, how do you ensure empathy and sensitivity are reflected in your brand design work, especially for sensitive topics?" (Gauge cultural fit and understanding of the brand's core values.)
• "Walk us through your process for developing or maintaining brand guidelines for a growing company." (Understand your approach to scalability and consistency.)

Company & Culture Questions:

• "What excites you about Mojo's mission and the sex & relationships tech space?" (Demonstrate genuine interest and alignment.)
• "How do you typically collaborate with marketing directors or founders in a startup environment, especially as a contractor?" (Assess communication and collaboration style.)
• "How do you stay updated on the latest design trends and tools, particularly those relevant to digital advertising and social media?" (Show a commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure your presentation: Start with a brief overview of your career, then dive into 2-3 select case studies that best represent your skills for this role (performance creative, brand consistency, Figma work).
• Quantify your impact: Wherever possible, use data and metrics to demonstrate the success of your designs. If direct metrics aren't available, explain the strategic intent and expected outcomes.
• Highlight your Figma workflow: Be ready to discuss how you leverage Figma's features for efficiency, collaboration, and delivering high-quality assets.
• Be ready to discuss the "why": For each design choice, explain the rationale behind it, linking it back to the brief, target audience, and business objectives.

📝 Enhancement Note: Candidates should be prepared to discuss their experience with performance marketing creative and demonstrate a clear understanding of how design impacts business outcomes, not just aesthetics.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workable platform, including your CV and a link to your online portfolio.
• Portfolio Customization: Ensure your portfolio prominently features examples of digital advertising creative (Meta Ads, social media), landing page designs, and any work demonstrating brand guideline development or application. Prioritize projects where you can showcase data-informed iterations or performance improvements.
• Resume Optimization: Tailor your resume to highlight experience with Figma, digital channels, performance marketing, and working in fast-paced startup environments. Use keywords from the job description.
• Prepare Your Narrative: Be ready to articulate your design process, your approach to performance creative, and how your skills align with Mojo's mission and values. Practice presenting your portfolio, focusing on quantifiable results and strategic thinking.
• Company Research: Thoroughly review Mojo's website (mojo.so), understand their product, target audience, and mission. Consider how your design approach can best serve their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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