Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: TEGNA Inc.

Location: New York, New York; WUSA-TV Washington

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2025-11-06

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and production of high-impact visual assets for both paid and organic marketing campaigns, encompassing CTV, social media, email, websites, and video platforms.

• Drive brand consistency and elevate TEGNA's market presence by developing creative materials that resonate with target audiences and support key business objectives.

• Collaborate extensively with Growth Marketing, Product Marketing, and Creative teams to translate strategic goals into compelling visual narratives.

• Leverage AI tools to enhance creative production efficiency, particularly in resource-constrained environments, while maintaining high design quality.

• Continuously analyze design performance metrics and industry trends to optimize creative output and ensure maximum engagement.

📝 Enhancement Note: While the title is Senior Marketing Designer, the responsibilities and required skills strongly suggest a role that bridges creative execution with marketing operations. The emphasis on performance metrics, cross-functional collaboration for strategic goals, and AI tool utilization points to a need for operational efficiency and data-informed design decisions, aligning with marketing operations principles.

📈 Primary Responsibilities

• Lead the end-to-end design and production process for paid and organic marketing creative assets across diverse channels including Connected TV (CTV), social media platforms (Instagram, Facebook, LinkedIn), email marketing, web interfaces, and video content.

• Partner closely with Growth Marketing, Product Marketing, and internal Creative teams to conceptualize and execute visual content that aligns with TEGNA's overarching marketing strategies and business objectives.

• Develop innovative and engaging visual content specifically for digital marketing campaigns, such as display advertisements, social media posts, and dynamic in-app experiences.

• Actively contribute to the maintenance and evolution of TEGNA's brand identity by refining design guidelines, ensuring visual cohesion and brand integrity across all marketing collateral and communication touchpoints.

• Proactively research and integrate emerging design trends, techniques, and technologies to ensure TEGNA's marketing visuals remain fresh, relevant, and captivating for its audiences.

• Ensure all creative deliverables adhere strictly to established brand standards, effectively conveying a unified and compelling message across both owned and paid media channels.

• Participate actively in creative brainstorming sessions to generate novel and impactful visual concepts that drive awareness and engagement for marketing campaigns.

• Continuously iterate on and optimize designs based on performance data, A/B testing results, audience feedback, and evolving industry best practices to maximize campaign effectiveness.

📝 Enhancement Note: The repeated mention of "Responsibilities" in the original description indicates a need to consolidate and prioritize these clearly. The enhanced list emphasizes the operational aspects of design, such as asset production, brand governance, and performance-driven optimization, which are critical for a marketing operations-focused role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior-level role.

Experience: Minimum of 5 years of professional experience in brand and marketing design, with a proven track record of creating impactful digital and traditional marketing collateral.

Required Skills:

• Demonstrated expertise in brand design and marketing collateral creation, supported by a robust portfolio showcasing a range of digital and traditional marketing assets.

• Advanced proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma.

• Practical experience utilizing Artificial Intelligence (AI) tools to enhance creative production workflows and scale asset generation in resource-constrained environments.

• Proven ability to design engaging content specifically for social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter), digital advertising (display ads, programmatic), and email marketing campaigns.

• Deep understanding of the synergistic relationship between design aesthetics, brand identity, and marketing objectives, with a clear ability to translate business goals into effective visual communication.

• Exceptional communication and interpersonal skills, enabling effective collaboration with cross-functional teams, including marketing, product, and sales departments.

• Strong project management capabilities, with the ability to manage multiple concurrent projects, prioritize tasks effectively, and consistently meet deadlines while upholding high design quality standards.

Preferred Skills:

• Experience with video editing and motion graphics software (e.g., Adobe Premiere Pro, After Effects) for dynamic campaign assets.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) to understand campaign integration and data flow.

• Knowledge of user experience (UX) and user interface (UI) design principles as they apply to digital marketing assets and in-app experiences.

• Experience in a media or broadcasting industry, understanding the nuances of local news and content marketing.

• Familiarity with A/B testing methodologies for creative optimization and performance analysis.

📝 Enhancement Note: The original requirements list several skills. This enhancement categorizes them into required and preferred, adding context relevant to operations. The inclusion of AI tools and the emphasis on performance metrics align with modern marketing operations needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates a minimum of 5 years of experience in brand and marketing design, featuring a diverse range of digital and traditional marketing collateral.

• Specific examples of creative assets designed for paid and organic marketing campaigns across platforms like CTV, social media, email, and web.

• Case studies or detailed project descriptions that highlight your role, the design process, and the measurable impact of your work on marketing objectives (e.g., engagement, conversion rates, brand awareness).

• Evidence of proficiency in essential design tools such as Adobe Creative Suite and Figma, and practical application of AI tools for creative scaling.

Process Documentation:

• While not explicitly requested, candidates are expected to articulate their design process, including ideation, concept development, execution, feedback incorporation, and final delivery.

• Ability to explain how design decisions are informed by marketing objectives, performance data, and brand guidelines.

• Documentation or examples of how design workflows are managed, particularly in collaboration with cross-functional teams and under project management constraints.

📝 Enhancement Note: For a senior design role with a marketing operations slant, a portfolio is critical. This section details what a strong operations-minded portfolio should contain, emphasizing process, impact, and tool proficiency.

💵 Compensation & Benefits

Salary Range: $67,000 - $130,000 USD per year.

Benefits:

• Comprehensive medical plan options through Blue Cross Blue Shield of Texas (for full and part-time employees).

• Access to dental and eye care coverage.

• Fertility, surrogacy, and adoption assistance programs.

• Disability and life insurance coverage.

• 401(k) program with a 100% company match on the first 4% of contributions, with 100% vesting from day one.

• Nine free virtual doctor’s appointments annually via Teladoc.

• Twelve free annual therapy sessions via Spring Health.

• Generous Paid Time Off (PTO).

• Nine paid holidays per year.

Working Hours: Standard full-time hours, typically 40 hours per week, with potential for occasional overtime during peak campaign periods.

📝 Enhancement Note: The salary range and benefits are explicitly provided in the job description. This section formats them clearly and adds context about the typical working hours for a full-time role. The benefits are detailed to highlight their value to potential candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Broadcasting, Local News, Digital Services. TEGNA Inc. operates 64 television stations across 51 U.S. markets, reaching over 100 million people monthly through various platforms including web, mobile apps, streaming, and linear television.

Company Size: Large (TEGNA is a significant media conglomerate with a widespread presence). This implies a structured environment with established processes but also opportunities for impact within a large organization.

Founded: TEGNA Inc. was formed in 2015 as a spin-off from Gannett. The company's focus on local news and community engagement shapes its mission.

Team Structure:

• The Senior Marketing Designer will be part of the dynamic Growth Marketing team, collaborating closely with Product Marketing and Creative teams.

• This role will likely involve working with marketing managers, campaign specialists, and potentially other designers or agencies.

Methodology:

• TEGNA emphasizes providing trusted local news and services, suggesting a data-informed approach to understanding audience needs and engagement.

• The focus on digital apps and services indicates an agile and iterative approach to marketing and product development.

• The mention of AI tools for creative production points towards an embrace of technology and efficiency-driven methodologies.

Company Website: https://www.tegna.com/

📝 Enhancement Note: Information about TEGNA's industry, size, and mission is derived from the provided description and general knowledge of the company. The team structure and methodology are inferred from the role's responsibilities and the company's operational focus.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, indicating significant autonomy and responsibility for design execution and strategy within marketing campaigns. It requires 5-10 years of experience, suggesting a mid-to-late career stage for designers looking to specialize in marketing-focused creative.

Reporting Structure: The role reports into the Growth Marketing team, likely to a Marketing Manager or Director. Collaboration will be extensive with Product Marketing and other Creative teams, highlighting the need for strong communication and cross-functional alignment.

Operations Impact: The Senior Marketing Designer's work directly influences TEGNA's brand perception, audience engagement, and the success of digital app and service promotions. By creating compelling visuals for paid and organic campaigns, this role contributes to lead generation, user acquisition, and overall revenue growth for TEGNA's digital products.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like CTV advertising design, social media creative strategy, or AI-driven design workflows.

• Leadership Potential: With proven success, potential to move into a Lead Designer role, mentor junior designers, or contribute more significantly to creative team strategy.

• Cross-Functional Exposure: Gain valuable experience working across different marketing disciplines, product lines, and potentially with local station marketing teams.

• Industry Trends: Continuous learning and adaptation to new design technologies and marketing trends within the dynamic media landscape.

📝 Enhancement Note: This section infers career progression and impact based on the "Senior" title and the described responsibilities, framing them within the context of operations and marketing.

🌐 Work Environment

Office Type: On-site. The job listing specifies locations in New York, New York, and WUSA-TV Washington, indicating a need for the designer to work from a physical office location.

Office Location(s): New York, New York; WUSA-TV Washington. This suggests two potential office hubs for the role.

Workspace Context:

• The role requires close collaboration with internal teams, implying an office environment that supports teamwork, brainstorming sessions, and regular in-person meetings.

• Access to necessary design software and hardware (Adobe Creative Suite, Figma, AI tools) will be provided within the office setting.

• The environment is likely fast-paced, driven by campaign timelines and the dynamic nature of the media industry.

Work Schedule: The standard working hours are 40 hours per week, typical for a full-time on-site role. Flexibility might be available depending on team needs and project deadlines, but the core requirement is on-site presence.

📝 Enhancement Note: Based on the "On-site" classification and provided locations, this section details the expected physical work environment and its implications for collaboration and workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and fit.

• Portfolio Review: A critical step where candidates will present their portfolio, showcasing relevant design projects, process, and impact. Be prepared to discuss your creative process, problem-solving approach, and how your designs contributed to marketing objectives.

• Skills Assessment/Design Challenge: Potentially a practical design exercise or case study related to marketing campaign visuals, testing design skills, creative thinking, and ability to work under constraints.

• Team/Stakeholder Interviews: Interviews with hiring managers and cross-functional team members (e.g., Growth Marketing, Product Marketing) to evaluate collaboration skills, strategic thinking, and cultural fit.

• Final Interview: May involve senior leadership to discuss overall fit, career aspirations, and final decision.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work that aligns with the job description's focus on digital marketing, brand consistency, and campaign effectiveness.

• Highlight Process: For each project, explain your thought process, the problem you were solving, your design approach, the tools used (including AI), and the rationale behind your creative decisions.

• Quantify Impact: Whenever possible, include metrics (e.g., engagement rates, click-through rates, conversion improvements) to demonstrate the business impact of your designs. Use data to tell a story.

• Demonstrate Brand Understanding: Show examples of how you have successfully applied and maintained brand guidelines, or how you have developed new visual systems for campaigns.

• Include AI Usage: If you have projects where AI tools were integral to your workflow, be prepared to discuss how you leveraged them effectively and ethically.

Challenge Preparation:

• Familiarize yourself with TEGNA's brands and recent marketing campaigns.

• Practice creating quick visual concepts for hypothetical marketing scenarios relevant to media or local news services.

• Be ready to articulate your design strategy, considering target audience, platform, and campaign goals.

• Prepare to discuss how you would optimize designs based on performance feedback.

📝 Enhancement Note: This section provides practical advice for candidates, focusing on the crucial portfolio review and potential design challenges, tailoring it to a marketing operations-oriented design role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, photo editing, and illustration. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma: A collaborative interface design tool increasingly used for UI/UX and marketing asset creation.

• AI Tools: Explicitly mentioned as a requirement for scaling creative production. Candidates should be prepared to discuss their experience with AI design assistants, image generators, or other AI-powered creative software.

Analytics & Reporting:

• While not a primary responsibility, a basic understanding of how design impacts performance metrics is crucial. Familiarity with analytics platforms (e.g., Google Analytics, social media insights) and how to interpret data to inform design decisions would be beneficial.

CRM & Automation:

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is a plus, as it helps designers understand campaign workflows and data integration needs.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and AI tools is crucial. This section expands on their likely usage and adds related tools that a marketing operations-focused designer might encounter or benefit from knowing.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: While creativity is paramount, TEGNA likely values designs that are informed by data, performance metrics, and audience insights to ensure effectiveness.

• Brand Stewardship: Upholding and enhancing TEGNA's brand identity across all visual communications is a core responsibility.

• Collaboration & Communication: Emphasis on working effectively with diverse teams to achieve shared marketing goals.

• Efficiency & Innovation: Utilizing tools like AI to streamline processes and exploring new design techniques to stay ahead.

• Audience Focus: Designing with the end-user and target audience in mind to drive engagement and support community connection.

Collaboration Style:

• Highly collaborative, requiring strong partnerships with Growth Marketing, Product Marketing, and other creative stakeholders.

• Open to feedback and iterative design processes, with a focus on achieving collective campaign success.

• Proactive communication to keep stakeholders informed and to effectively integrate design into broader marketing strategies.

📝 Enhancement Note: Inferred values are based on the company's mission, industry, and the specific requirements of the role, emphasizing how design aligns with operational efficiency and marketing strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Effectively translating marketing objectives and performance data into compelling and engaging visual assets.

• Maintaining Brand Consistency: Ensuring a unified brand message across a wide array of digital and traditional platforms, often with tight deadlines.

• Adopting New Technologies: Staying proficient with evolving design tools, including AI, and integrating them into existing workflows.

• Cross-Functional Alignment: Navigating diverse stakeholder needs and feedback to deliver designs that satisfy multiple perspectives while staying true to brand and campaign goals.

• Pace of the Media Industry: Adapting to fast-paced campaign cycles and the constant demand for fresh, relevant content.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in motion graphics, video editing, or specialized digital advertising design.

• AI in Design: Deepen expertise in leveraging AI tools for efficiency, ideation, and content generation.

• Marketing Strategy Insight: Gain a deeper understanding of marketing operations, campaign planning, and performance analytics through close collaboration.

• Industry Exposure: Exposure to various TEGNA brands and local market nuances within the media landscape.

• Potential for Leadership: Path to lead design initiatives or mentor junior team members.

📝 Enhancement Note: This section identifies potential challenges inherent to the role and industry, framing them as opportunities for professional growth and skill development within an operational context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you ensure both were met?" (Focus on brand stewardship and creative problem-solving.)

• "Walk us through a marketing campaign you designed. What was the objective, your process, the tools you used (especially AI), and the measurable impact?" (Prepare a case study with clear metrics and discussion of your role.)

• "How do you approach designing for different platforms (e.g., social media vs. CTV vs. email)? What are the key considerations for each?" (Demonstrate platform-specific design thinking.)

• "How do you stay updated on design trends and incorporate new technologies like AI into your workflow?" (Highlight continuous learning and adaptability.)

Company & Culture Questions:

• "What excites you about TEGNA's mission and its role in local communities?" (Show genuine interest in the company's purpose.)

• "How do you envision your design work contributing to TEGNA's growth marketing objectives?" (Connect your skills to business outcomes.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the challenge, your solution, the tools used (including AI), and the results.

• Focus on Relevance: Prioritize projects that showcase your experience with digital marketing, campaign assets, brand consistency, and your ability to use AI for efficiency.

• Quantify Results: Use data and metrics to demonstrate the effectiveness of your designs. Prepare to discuss how your visuals drove engagement or met campaign goals.

• Be Prepared for Technical Questions: Discuss your proficiency with Adobe Creative Suite, Figma, and your specific experience with AI design tools.

• Showcase Process: Explain your thought process, not just the final output. How did you arrive at your design decisions?

📝 Enhancement Note: This section provides actionable advice for interview preparation, focusing on strategic questions, company-specific inquiries, and effective portfolio presentation, all tailored to a senior marketing designer role with operational responsibilities.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on the TEGNA Inc. careers portal.

• Curate and Optimize Your Portfolio: Select 3-5 of your strongest, most relevant projects that highlight your experience in digital marketing, brand design, campaign asset creation, and your proficiency with tools like Adobe Creative Suite, Figma, and AI. Ensure each project clearly articulates the objective, your process, and quantifiable results.

• Tailor Your Resume: Highlight keywords from the job description, such as "Brand Design," "Marketing Design," "Adobe Creative Suite," "Figma," "AI Tools," "Digital Advertising," "Social Media Content," and "Campaign Optimization." Emphasize achievements and quantify your impact where possible.

• Prepare for Portfolio Presentation: Practice walking through your portfolio with a focus on articulating your design process, decision-making, and the business impact of your work. Be ready to discuss your experience with AI tools and how you approach performance-driven design.

• Research TEGNA: Familiarize yourself with TEGNA's mission, its various media properties, and recent marketing campaigns. Understand their focus on local communities and digital services to better align your responses with their values and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.