Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Goway Travel

Location: Pasig, Metro Manila, Philippines

Job Type: Full-Time, Permanent

Category: Marketing Operations / Creative Services

Date Posted: March 31, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in the creation and delivery of high-quality visual assets to support Goway Travel's diverse marketing campaigns, promotions, and events.

• The Graphic Designer will be responsible for translating creative briefs into compelling visual content that drives engagement and business performance across various channels.

• A key aspect of this position involves ensuring strict adherence to brand guidelines, maintaining visual consistency, and managing design workflows efficiently to meet tight deadlines.

• This role requires a blend of creative design skills and operational awareness, focusing on producing assets for digital, print, and event-specific needs, contributing to the overall GTM strategy.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and context provided (supporting marketing campaigns, sales, promotions, digital assets for paid media, print collateral, event signage, and brand consistency) strongly align with a Marketing Operations or Creative Services function with a GTM focus. The role requires not just artistic talent but also an understanding of how design impacts business objectives and operational efficiency.

📈 Primary Responsibilities

• Campaign & Promotional Creative Development:

  • Translate marketing briefs into high-quality visual assets for sales, product launches, and seasonal campaigns.
  • Adapt master creative concepts into multiple formats, sizes, and versions efficiently and accurately.
  • Update existing design assets with new pricing, dates, offers, and messaging to support ongoing promotional activities.
  • Support rapid campaign delivery cycles, demonstrating strong attention to detail and adherence to strict deadlines.

• Digital Marketing & Performance Asset Creation:

  • Design engaging assets for paid media platforms, including Meta, Google Display, YouTube, and programmatic advertising.
  • Create website graphics, such as homepage banners, landing page visuals, tiles, and hero imagery.
  • Produce effective EDM/email assets, including headers, promotional modules, and graphical elements.
  • Develop compelling social media creative for both organic content and paid social campaigns.

• Print & Collateral Design:

  • Design print advertisements for newspapers and magazines.
  • Create brochures, flyers, postcards, and direct mail pieces.
  • Develop sales collateral and supporting materials for the sales team.
  • Prepare print-ready artwork, ensuring correct specifications for production.

• Events & Experiential Design:

  • Design event signage, including pull-up banners, posters, wayfinding signs, and backdrops.
  • Create presentation decks and templates using tools like PowerPoint and Canva.
  • Develop event collateral such as programs, menus, name badges, and handouts.

• Brand & Creative Consistency Management:

  • Ensure all creative outputs strictly adhere to established brand guidelines (fonts, colors, layouts, tone of voice).
  • Maintain visual consistency across all customer touchpoints and marketing channels.
  • Contribute to the development and maintenance of design templates, toolkits, and a scalable design system to promote efficiency and brand integrity.

• Asset Management & Workflow Optimization:

  • Manage and organize design files, ensuring proper version control, naming conventions, and secure file storage.

  • Source and curate imagery that aligns with brand identity, destination focus, and licensing requirements.

  • Work efficiently across multiple projects simultaneously, effectively managing stakeholder requests and project timelines.

📝 Enhancement Note: The responsibilities clearly indicate a need for operational efficiency in design. The emphasis on adapting assets, managing workflows, maintaining brand consistency, and supporting rapid campaign delivery highlights the operational aspects of this creative role, crucial for GTM success.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating mastery of design principles and software proficiency is paramount.

Experience:

• 2-5 years of professional experience in graphic design, with a focus on marketing collateral, digital assets, and campaign execution.

• Proven experience in a role that required rapid turnaround times and management of multiple, concurrent design projects.

Required Skills:

• Design Software Proficiency:

  • Expert-level skills in Adobe InDesign for layout and print production.
  • Advanced proficiency in Figma for digital design, collaboration, and prototyping.
  • Strong command of Canva for versatile asset creation and template utilization.
  • Working knowledge of Adobe Photoshop for image editing and manipulation.
  • Working knowledge of Adobe Illustrator for vector graphics and illustration.

• Design Versatility: Ability to design effectively in both templated environments and custom design projects.

• Technical Understanding: Solid understanding of print production specifications (bleed, CMYK, resolution) and digital design specifications (RGB, file formats, optimization).

• Workflow Management: Proven ability to manage multiple design projects simultaneously, prioritize tasks, and meet strict deadlines in a fast-paced environment.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design rationale and collaborate effectively with marketing teams, sales, and other stakeholders.

Preferred Skills:

• Video & Motion Graphics: Experience in video editing, motion graphics, or animation.

• Animation Software: Familiarity with Adobe Premiere Pro or After Effects for creating simple video or animated campaign assets.

• Asset Management Systems: Experience with digital asset management (DAM) systems or organized file management practices.

• Brand Systems: Experience contributing to or working within established design systems or brand toolkits.

📝 Enhancement Note: The emphasis on specific software like Figma and Canva, alongside Adobe Creative Suite, points to a modern design workflow that values efficiency and collaborative tools, common in GTM and marketing operations roles. The inclusion of video editing and motion graphics as preferred skills suggests a desire for dynamic content creation capabilities that can support evolving digital marketing strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Versatility: Showcase a range of projects including digital ads, social media graphics, email templates, print collateral (brochures, flyers), and event signage.

• Brand Consistency Examples: Provide case studies or examples illustrating how you maintained brand guidelines across different channels and campaign assets.

• Workflow Efficiency: Include examples where you adapted master creative into multiple formats or updated existing assets under tight deadlines. Detail the process used.

• Tool Proficiency Showcase: Highlight projects created using Adobe InDesign, Figma, and Canva, demonstrating advanced capabilities within these tools.

• Impact-Oriented Presentation: For each project, briefly explain the objective, your role, the process, and the outcome or intended impact (e.g., increased engagement, successful campaign launch).

Process Documentation:

• While not explicitly requiring formal process documentation, your portfolio should implicitly demonstrate:
  • Workflow Design: How you approach a design brief, plan your creative process, and manage your time.
  • Implementation & Automation: Examples of how you utilized templates, adapted assets efficiently, or leveraged tools for faster output.
  • Measurement & Performance: If possible, include examples where your design contributed to measurable marketing results (e.g., click-through rates, conversion rates).

📝 Enhancement Note: For a creative role with operational responsibilities, a portfolio is crucial. The emphasis should be on demonstrating not just aesthetic skill but also the ability to work within constraints, adhere to brand standards, and deliver efficiently, which are core to operations. Highlighting process and how tools were used to achieve results will be key.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: PHP 40,000 - PHP 50,000 per month.

• Basis for Estimate: This range is based on the provided salary information in the job description and typical market rates for a Graphic Designer with 2-5 years of experience in the Philippines, particularly within the Metro Manila area. This level of compensation is competitive for a full-time, permanent role with hybrid work arrangements and comprehensive benefits.

Benefits:

• Performance Incentives: Potential for additional earnings based on performance.

• Generous Time Off:

  • Paid personal days for life's needs.
  • Birthday off each year.

• Retirement & Financial Planning:

  • RRSP (Registered Retirement Savings Plan) matching contributions.

• Comprehensive Health & Wellness:

  • Medical, dental, and vision coverage.

• Professional Development:

  • Access to continuous learning opportunities.
  • Industry-leading training to stay at the forefront of travel innovation.

• Travel Perks:

  • Exclusive perks and discounts on worldwide getaways.
  • Travel is a core part of the company's DNA.

• Global Collaboration: Opportunity to collaborate with a global team across multiple office locations.

• Inclusivity: Goway is an equal-opportunity employer committed to fostering an inclusive workplace.

Working Hours:

• Approximately 40 hours per week, consistent with a full-time permanent position.

• The role is described as Hybrid, indicating a blend of on-site and remote work, offering some flexibility in managing work hours and location.

📝 Enhancement Note: The salary range is explicitly provided. The benefits listed are substantial and align with a reputable global company, offering a strong package for a mid-level professional. The hybrid work arrangement and emphasis on travel perks are significant draws for candidates in this field.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel & Tourism. Goway Travel is a global leader in tailor-made travel, operating across various continents and specializing in diverse destinations.

Company Size: Over 700 employees globally. This indicates a well-established organization with a significant international presence, offering opportunities for cross-cultural collaboration and diverse project exposure.

Founded: 1970. With over 50 years of history, Goway has a strong legacy and deep expertise in the travel industry, suggesting stability and a well-defined operational framework.

Team Structure:

• The role reports to the Manila Operations Manager, indicating a direct operational reporting line within the Philippine hub.

• The Graphic Designer will collaborate with marketing teams, sales teams, and potentially other creative professionals across different global offices.

Methodology:

• Data-Driven Creativity: While not explicitly stated for design, the company's global operations and focus on tailor-made travel imply a data-informed approach to understanding customer needs and market trends, which creative assets must support.

• Process Optimization: The company's long history and global footprint suggest a focus on efficient processes, especially in areas like marketing and service delivery, where design plays a crucial role.

• Customer-Centric Design: The emphasis on tailor-made travel means that creative outputs likely need to resonate with specific customer segments and destination appeals.

Company Website: https://www.goway.com/

📝 Enhancement Note: Understanding Goway's history, global reach, and focus on tailor-made travel is key. The role's connection to the Manila Operations Manager suggests a blend of creative execution and operational adherence within the local hub, contributing to the broader GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience). It requires independent execution of design tasks and the ability to manage multiple projects, contributing directly to marketing and sales objectives. It's beyond entry-level but not yet a senior or lead position.

Reporting Structure: Reports to the Manila Operations Manager. This implies that while the creative output is key, the operational aspects of the role—efficiency, timeliness, adherence to processes, and contribution to local business objectives—will be closely monitored.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, sales enablement collateral, and brand perception. High-quality, on-brand visuals are crucial for customer engagement, lead generation, and conversion rates, making this role integral to the GTM strategy and overall business performance.

Growth Opportunities:

• Skill Specialization: Potential to deepen expertise in specific areas like motion graphics, advanced digital design, or even contribute to building a design system.

• Cross-Functional Exposure: Opportunity to work with various departments (marketing, sales, product) and gain insights into different facets of the travel business.

• Global Collaboration: Experience working with international teams can broaden perspectives and enhance cross-cultural communication skills.

• Leadership Potential: With consistent performance and demonstrated process ownership, potential to move into a Senior Graphic Designer role, or a Design Lead position within a specific region or specialization.

• Industry Expertise: Developing specialized knowledge within the travel industry, understanding destination marketing and consumer travel trends.

📝 Enhancement Note: The growth path here is likely tied to both creative excellence and operational contribution. Demonstrating an understanding of how design impacts business outcomes and improving design-related workflows will be key for career advancement within Goway.

🌐 Work Environment

Office Type: Hybrid. This model allows for a balance between in-office collaboration and remote flexibility, catering to modern work preferences.

Office Location(s): Pasig, Metro Manila, Philippines. This specific location is important for candidates in the region.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office days for team meetings, brainstorming sessions, and direct collaboration with the Manila Operations Manager and potentially other local team members.

• Technology & Tools: Access to necessary design software and potentially company-provided hardware. The emphasis on tools like Figma suggests a digitally-enabled workspace.

• Global Connectivity: Opportunity to connect and collaborate with colleagues across different time zones and cultural backgrounds, fostering a dynamic and inclusive work atmosphere.

Work Schedule:

• Full-time, approximately 40 hours per week.

• The hybrid arrangement likely involves designated office days and remote days, offering flexibility in managing personal and professional commitments while ensuring team connectivity.

📝 Enhancement Note: The hybrid nature of the role is a significant aspect of the work environment, suggesting a company that trusts its employees and offers flexibility while still valuing in-person collaboration for key operational and creative tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit CV and likely a portfolio link via the "Apply Now" portal.

• AI Screening: Expect automated screening based on responses to pre-determined questions, focusing on core skills and experience.

• Recruitment Team Review: Qualified candidates will be reviewed by the Goway talent team.

• First Interview (Potentially with Hiring Manager): This stage will likely assess technical skills, creative thinking, and cultural fit. Be prepared to discuss your portfolio in detail.

• Portfolio Presentation/Creative Challenge: You may be asked to present a selection of your work, explaining your process, design choices, and the impact of your designs. A small creative task or case study related to travel marketing might be assigned.

• Final Interview: May involve meeting with senior management or other key stakeholders to discuss broader company alignment and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that showcases campaign design, digital assets, and print collateral for marketing purposes. Include examples using InDesign, Figma, and Canva.

• Tell a Story: For each project, clearly articulate the brief, your creative approach, the tools used, and the results or intended impact. Explain your design decisions and the problem you were trying to solve.

• Highlight Efficiency: Showcase examples where you adapted designs for multiple channels or updated assets quickly. Mention how you managed your workflow and met deadlines.

• Brand Adherence: Demonstrate your understanding of brand guidelines and how you applied them consistently.

• Video/Motion Graphics (if applicable): If you have relevant video or animation work, include a short, impactful example.

• File Format: Ensure your portfolio is easily accessible (e.g., PDF, online portfolio link) and loads quickly.

Challenge Preparation:

• Understand the Business: Research Goway Travel, its destinations, target audiences, and recent marketing campaigns. Understand their brand voice and visual identity.

• Creative Task Focus: If a creative challenge is given, focus on understanding the brief thoroughly. Prioritize clear communication, brand consistency, and efficient execution. Think about how your design will support a GTM objective.

• Process Articulation: Be ready to discuss your design process, problem-solving techniques, and how you would approach creating assets for a specific travel campaign or promotion.

📝 Enhancement Note: The AI screening mention is important. The portfolio is critical, and candidates should prepare to discuss not just the 'what' but the 'why' and 'how' of their design work, emphasizing efficiency and impact relevant to GTM.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe InDesign: Essential for layout, print design, and multi-page documents. Proficiency in creating print-ready artwork with correct specifications is expected.

• Figma: A key tool for digital design, UI/UX elements, prototyping, and collaborative workflows. Its use indicates a modern, collaborative approach to digital asset creation.

• Canva: Utilized for versatile asset creation, template management, and potentially for simpler, faster design tasks across various platforms.

• Adobe Photoshop: Necessary for image editing, retouching, and manipulation of raster graphics.

• Adobe Illustrator: Required for creating vector graphics, logos, icons, and illustrations.

Video & Motion Graphics (Preferred):

• Adobe Premiere Pro: For video editing and assembly of visual assets.

• Adobe After Effects: For creating motion graphics, animations, and visual effects.

Analytics & Reporting (Indirect Relevance):

CRM & Automation (Indirect Relevance):

• Understanding how design assets are deployed through marketing automation platforms (e.g., email marketing software) or integrated into CRM-related campaigns can be advantageous.

📝 Enhancement Note: The specific mention of InDesign, Figma, and Canva highlights the core technical requirements. Proficiency in these, alongside Photoshop and Illustrator, is non-negotiable. The preferred video editing tools suggest a move towards more dynamic content creation.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on delivering high-quality work on time, managing multiple projects, and optimizing design workflows.

• Brand Integrity: Upholding and consistently applying brand guidelines to ensure a unified and professional company image across all touchpoints.

• Collaboration & Teamwork: Working effectively within a hybrid environment, communicating clearly with the Manila Operations Manager, and collaborating with global teams.

• Customer Focus: Creating visually compelling assets that resonate with the target audience and support the goal of delivering exceptional travel experiences.

• Continuous Improvement: Embracing learning opportunities and staying updated with design trends and tools to enhance creative output and efficiency.

Collaboration Style:

• Hybrid & Global: Adapting to a hybrid work model, balancing in-office collaboration with remote work, and engaging with international colleagues across different time zones and cultures.

• Brief-Driven: Responding effectively to creative briefs from marketing and sales, asking clarifying questions, and providing timely updates.

• Feedback Integration: Open to receiving and incorporating feedback constructively to refine designs and ensure they meet objectives.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential challenges, and design rationale.

📝 Enhancement Note: The emphasis on brand integrity and efficiency aligns perfectly with the operational aspects of a creative role supporting GTM. The ability to collaborate effectively in a hybrid, global setting is also a key cultural indicator.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Delivering innovative and engaging designs while strictly adhering to established brand guidelines and templates.

• Managing Multiple Stakeholder Demands: Juggling requests from various departments (marketing, sales) with competing priorities and deadlines.

• Adapting to Evolving Marketing Trends: Staying current with digital marketing best practices and design trends to ensure assets remain effective and engaging.

• Working in a Hybrid/Global Environment: Navigating communication and collaboration across different work modes and geographical locations, ensuring seamless project execution.

• Rapid Turnaround Times: Consistently delivering high-quality creative assets under pressure for fast-paced campaigns.

Learning & Development Opportunities:

• Advanced Software Training: Potential for further training in specific Adobe Creative Suite applications, Figma, or motion graphics software.

• Industry Trends & Best Practices: Access to industry conferences, webinars, and online courses related to graphic design, digital marketing, and GTM strategies.

• Cross-Functional Learning: Gaining exposure to marketing strategy, sales enablement, and product development within the travel industry.

• Mentorship: Opportunities to learn from experienced designers or marketing professionals within Goway.

• Contribution to Design Systems: Potential to contribute to or help build scalable design systems, offering a strategic design impact.

📝 Enhancement Note: Identifying these challenges and growth opportunities helps candidates understand the role's demands and potential career trajectory, crucial for making an informed decision and preparing for the interview.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a master creative campaign into multiple formats for different channels. What was your process, and how did you ensure consistency?" (Focus on workflow, efficiency, and brand adherence).

• "How do you approach a design brief when the objectives are not entirely clear? What steps do you take to clarify requirements?" (Tests problem-solving, communication, and initiative).

• "Imagine we are launching a new tour package to [Specific Destination]. What types of visual assets would you prioritize creating, and why?" (Assesses understanding of GTM needs and creative strategy for travel marketing).

Company & Culture Questions:

• "What interests you about Goway Travel and the travel industry?" (Demonstrates research and genuine interest).

• "How do you stay updated on the latest graphic design trends and software?" (Shows commitment to continuous learning).

• "Describe your experience working in a hybrid or remote team environment. What are the key elements of successful collaboration?" (Assesses adaptability and teamwork skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly state the objective, your role, the problem you solved, your design process (including tools used), and the outcome or impact.

• Highlight Key Skills: Ensure your presentation explicitly demonstrates proficiency in InDesign, Figma, Canva, Photoshop, and Illustrator. Showcase examples of adapting assets, designing for digital/print/events, and maintaining brand consistency.

• Quantify Impact (if possible): If you have any metrics (e.g., improved engagement, higher click-through rates) related to your designs, present them.

• Be Ready for Technical Questions: Expect questions about file formats, color modes (RGB vs. CMYK), resolution, and print specifications.

• Showcase Workflow Efficiency: Be prepared to discuss how you managed deadlines and multiple projects.

📝 Enhancement Note: Preparing for these types of questions will help candidates articulate their value proposition, demonstrating not just design skills but also an understanding of marketing operations and GTM objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit Application: Click "Apply Now" on the job listing to create your profile and upload your CV.

• Portfolio Customization: Ensure your CV and portfolio are tailored to highlight experience with marketing campaigns, digital assets, print collateral, and proficiency in Adobe InDesign, Figma, and Canva. Showcase examples relevant to the travel industry if possible.

• Resume Optimization: Use keywords from the job description such as "Graphic Designer," "Visual Assets," "Marketing Campaigns," "Digital Marketing," "Print Design," "Adobe InDesign," "Figma," "Canva," "Attention to Detail," and "Collaboration." Quantify achievements where possible (e.g., "Designed X assets for Y campaigns, resulting in Z% increase in engagement").

• Interview Preparation: Practice articulating your design process, workflow management, and how your creative work supports business objectives. Prepare to present your portfolio and discuss specific projects in detail. Research Goway Travel's brand and current marketing efforts.

• Company Research: Familiarize yourself with Goway Travel's mission, values, and the types of travel experiences they offer. Understand their brand aesthetic and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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